The table below looks at the statistics for Competitor Analysis skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Competitor Analysis
Rank 252 236 241
Rank change year-on-year
-16 +5
Permanent jobs citing Competitor Analysis 9 8 13
As % of all permanent IT jobs located in the North West 0.12% 0.12% 0.18%
As % of the Processes & Methodologies category 0.14% 0.15% 0.23%
Number of salaries quoted 7 2 12
Average salary £38,000 £28,750 £34,000
Average salary % change year-on-year
+32.17% -15.44%
UK excluding London average salary £35,500 £33,000 £34,000
% change year-on-year
+7.57% -2.94%
Competitor Analysis
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6211 5443 5765
As % of all permanent IT jobs located in the North West 83.83% 79.39% 79.02%
Number of salaries quoted 5049 4615 4953
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £58,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Competitor Analysis
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in the North West

Competitor Analysis
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the North West region.

Competitor Analysis Salary Trend in the North West

Competitor Analysis
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the North West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +1 7 £38,000 +38.18%
Merseyside - 2 - -
Competitor Analysis
England

Competitor Analysis
Top 30 Related IT Skills in the North West

For the 6 months to 19 September 2014, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 20 (52.63%) Marketing
2 16 (42.11%) Google
2 16 (42.11%) Pay per click
3 15 (39.47%) Business Analysis
3 15 (39.47%) Agile Software Development
3 15 (39.47%) Google Analytics
3 15 (39.47%) Digital Marketing
3 15 (39.47%) C#
3 15 (39.47%) .NET
3 15 (39.47%) SQL Server
3 15 (39.47%) ASP.NET
3 15 (39.47%) Microsoft
3 15 (39.47%) Scrum
3 15 (39.47%) Analytics
4 13 (34.21%) SEO
4 13 (34.21%) Business Intelligence
4 13 (34.21%) CRM
5 12 (31.58%) Advertising
5 12 (31.58%) Time Management
6 8 (21.05%) Web Marketing
7 6 (15.79%) E-Commerce
8 5 (13.16%) Internet
8 5 (13.16%) Finance
8 5 (13.16%) Telecoms
8 5 (13.16%) Product Marketing
8 5 (13.16%) Product Management
8 5 (13.16%) Analytical Skills
9 4 (10.53%) MailChimp
9 4 (10.53%) Online Marketing
9 4 (10.53%) Social Media

Competitor Analysis
Top Related IT Skills in the North West by Category

For the 6 months to 19 September 2014, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Business Applications
1 15 (39.47%) Google Analytics
Cloud Services
1 4 (10.53%) MailChimp
Communications & Networking
1 5 (13.16%) Internet
Database & Business Intelligence
1 15 (39.47%) SQL Server
General
1 20 (52.63%) Marketing
2 12 (31.58%) Advertising
3 5 (13.16%) Telecoms
3 5 (13.16%) Finance
4 2 (5.26%) Law
4 2 (5.26%) Retail
Job Titles
1 15 (39.47%) Business Analyst
1 15 (39.47%) Analyst
2 12 (31.58%) PPC Specialist
2 12 (31.58%) PPC Manager
2 12 (31.58%) PPC Analyst
2 12 (31.58%) PPC Executive
3 7 (18.42%) Product Manager
4 5 (13.16%) Senior Product Manager
4 5 (13.16%) Senior Manager
5 2 (5.26%) Online Product Manager
6 1 (2.63%) Junior
6 1 (2.63%) SEO Specialist
6 1 (2.63%) SEO Executive
Libraries, Frameworks & Software Standards
1 15 (39.47%) .NET
1 15 (39.47%) ASP.NET
Miscellaneous
1 5 (13.16%) Analytical Skills
2 4 (10.53%) Copywriting
2 4 (10.53%) Blog
2 4 (10.53%) Social Media
3 2 (5.26%) User Experience
4 1 (2.63%) Mobile App
Processes & Methodologies
1 16 (42.11%) Pay per click
2 15 (39.47%) Business Analysis
2 15 (39.47%) Digital Marketing
2 15 (39.47%) Scrum
2 15 (39.47%) Agile Software Development
2 15 (39.47%) Analytics
3 13 (34.21%) CRM
3 13 (34.21%) Business Intelligence
3 13 (34.21%) SEO
4 12 (31.58%) Time Management
5 8 (21.05%) Web Marketing
6 6 (15.79%) E-Commerce
7 5 (13.16%) Product Management
7 5 (13.16%) Product Marketing
8 4 (10.53%) Online Marketing
8 4 (10.53%) Email Marketing
8 4 (10.53%) Web Design
9 2 (5.26%) B2C
10 1 (2.63%) Data Analysis
Programming Languages
1 15 (39.47%) C#
Vendors
1 16 (42.11%) Google
2 15 (39.47%) Microsoft
3 4 (10.53%) Facebook