The table below looks at the statistics for Competitor Analysis skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Competitor Analysis
Rank 245 227 240
Rank change year-on-year
-18 +13
Permanent jobs citing Competitor Analysis 11 9 5
As % of all permanent IT jobs located in the North West 0.15% 0.13% 0.068%
As % of the Processes & Methodologies category 0.18% 0.16% 0.087%
Number of salaries quoted 8 3 5
Average salary £38,000 £37,500 £23,000
Average salary % change year-on-year
+1.33% +63.04%
UK excluding London average salary £32,500 £37,500 £24,500
% change year-on-year
-13.33% +53.06%
Competitor Analysis
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6064 5518 5716
As % of all permanent IT jobs located in the North West 81.65% 77.54% 77.47%
Number of salaries quoted 4808 4678 4990
Average salary £40,000 £38,000 £37,500
Average salary % change year-on-year
+5.26% +1.33%
90% offered a salary of more than £26,500 £27,000 £26,465
10% offered a salary of more than £57,500 £57,500 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Competitor Analysis
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in the North West

Competitor Analysis
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the North West region.

Competitor Analysis Salary Trend in the North West

Competitor Analysis
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the North West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -5 8 £38,000 +1.33%
Cheshire - 1 - -
Lancashire - 1 - -
Merseyside - 1 - -
Competitor Analysis
England

Competitor Analysis
Top 30 Related IT Skills in the North West

For the 6 months to 22 August 2014, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 21 (50.00%) Marketing
2 18 (42.86%) Google
2 18 (42.86%) Pay per click
2 18 (42.86%) Microsoft
3 17 (40.48%) C#
3 17 (40.48%) .NET
3 17 (40.48%) SQL Server
3 17 (40.48%) ASP.NET
3 17 (40.48%) Business Analysis
3 17 (40.48%) Scrum
3 17 (40.48%) Google Analytics
3 17 (40.48%) Analytics
4 16 (38.10%) Digital Marketing
5 14 (33.33%) SEO
6 13 (30.95%) CRM
6 13 (30.95%) Business Intelligence
7 12 (28.57%) Advertising
8 11 (26.19%) Time Management
9 8 (19.05%) Web Marketing
10 7 (16.67%) Internet
11 6 (14.29%) E-Commerce
12 5 (11.90%) Telecoms
12 5 (11.90%) Finance
12 5 (11.90%) Product Management
12 5 (11.90%) Product Marketing
13 4 (9.52%) Email Marketing
13 4 (9.52%) Online Marketing
13 4 (9.52%) Social Media
13 4 (9.52%) Facebook
13 4 (9.52%) MailChimp

Competitor Analysis
Top Related IT Skills in the North West by Category

For the 6 months to 22 August 2014, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Applications
1 2 (4.76%) MS PowerPoint
2 1 (2.38%) MS Excel
Business Applications
1 17 (40.48%) Google Analytics
Cloud Services
1 4 (9.52%) MailChimp
Communications & Networking
1 7 (16.67%) Internet
Database & Business Intelligence
1 17 (40.48%) SQL Server
General
1 21 (50.00%) Marketing
2 12 (28.57%) Advertising
3 5 (11.90%) Telecoms
3 5 (11.90%) Finance
4 2 (4.76%) Retail
4 2 (4.76%) Law
Job Titles
1 17 (40.48%) Business Analyst
1 17 (40.48%) Analyst
2 13 (30.95%) PPC Specialist
2 13 (30.95%) PPC Manager
2 13 (30.95%) PPC Analyst
2 13 (30.95%) PPC Executive
3 7 (16.67%) Product Manager
4 6 (14.29%) Senior Manager
5 5 (11.90%) Senior Product Manager
6 2 (4.76%) Online Product Manager
7 1 (2.38%) SEO Manager
7 1 (2.38%) Junior
7 1 (2.38%) SEO Specialist
7 1 (2.38%) SEO Executive
Libraries, Frameworks & Software Standards
1 17 (40.48%) .NET
1 17 (40.48%) ASP.NET
Miscellaneous
1 4 (9.52%) Social Media
1 4 (9.52%) Copywriting
1 4 (9.52%) Blog
2 2 (4.76%) Mobile App
3 1 (2.38%) Tandem
Processes & Methodologies
1 18 (42.86%) Pay per click
2 17 (40.48%) Business Analysis
2 17 (40.48%) Scrum
2 17 (40.48%) Analytics
3 16 (38.10%) Digital Marketing
4 14 (33.33%) SEO
5 13 (30.95%) CRM
5 13 (30.95%) Business Intelligence
6 11 (26.19%) Time Management
7 8 (19.05%) Web Marketing
8 6 (14.29%) E-Commerce
9 5 (11.90%) Product Management
9 5 (11.90%) Product Marketing
10 4 (9.52%) Email Marketing
10 4 (9.52%) Online Marketing
10 4 (9.52%) Web Design
11 3 (7.14%) Data Analysis
12 2 (4.76%) B2C
12 2 (4.76%) Marketing Strategy
12 2 (4.76%) Internet Marketing
Programming Languages
1 17 (40.48%) C#
Vendors
1 18 (42.86%) Google
1 18 (42.86%) Microsoft
2 4 (9.52%) Facebook