The table below looks at the statistics for Competitor Analysis skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Competitor Analysis
Rank 251 231 234
Rank change year-on-year
-20 +3
Permanent jobs citing Competitor Analysis 2 18 7
As % of all permanent IT jobs located in the North West 0.031% 0.25% 0.097%
As % of the Processes & Methodologies category 0.036% 0.30% 0.12%
Number of salaries quoted 1 12 4
Average salary £37,000 £38,000 £37,500
Average salary % change year-on-year
-2.63% +1.33%
UK excluding London average salary £42,500 £35,250 £37,500
% change year-on-year
+20.56% -6.00%
Competitor Analysis
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5612 5961 5807
As % of all permanent IT jobs located in the North West 86.07% 83.34% 80.11%
Number of salaries quoted 4559 4753 4939
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £56,000 £57,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Competitor Analysis
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in the North West

Competitor Analysis
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the North West region.

Competitor Analysis Salary Trend in the North West

Competitor Analysis
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the North West region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Merseyside +16 1 - -
Manchester -4 1 £37,000 -2.63% 2
Competitor Analysis
England

Competitor Analysis
Top 30 Related IT Skills in the North West

For the 6 months to 31 July 2015, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 12 (70.59%) Marketing
2 11 (64.71%) Google
3 7 (41.18%) Social Media
4 6 (35.29%) Continuous Improvement
4 6 (35.29%) Facebook
4 6 (35.29%) Twitter
4 6 (35.29%) Analytics
4 6 (35.29%) Copywriting
4 6 (35.29%) B2B
4 6 (35.29%) B2C
4 6 (35.29%) Content Management
4 6 (35.29%) Logistics
5 5 (29.41%) Pay per click
5 5 (29.41%) Google Analytics
5 5 (29.41%) Digital Marketing
6 4 (23.53%) Time Management
7 3 (17.65%) Business Analysis
7 3 (17.65%) Scrum
7 3 (17.65%) Microsoft
7 3 (17.65%) ASP.NET
7 3 (17.65%) CRM
7 3 (17.65%) C#
7 3 (17.65%) .NET
7 3 (17.65%) SQL Server
7 3 (17.65%) Software Delivery
7 3 (17.65%) Business Intelligence
7 3 (17.65%) Agile Software Development
8 2 (11.76%) Web Marketing
8 2 (11.76%) Photoshop
8 2 (11.76%) Web Design

Competitor Analysis
Top Related IT Skills in the North West by Category

For the 6 months to 31 July 2015, IT jobs across the North West region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.88%) SAS
1 1 (5.88%) CMS
1 1 (5.88%) WordPress
1 1 (5.88%) MODX
Applications
1 2 (11.76%) Photoshop
2 1 (5.88%) MS Office
2 1 (5.88%) MS Excel
2 1 (5.88%) Adobe Illustrator
Cloud Services
1 5 (29.41%) Google Analytics
Communications & Networking
1 1 (5.88%) Intranet
Database & Business Intelligence
1 3 (17.65%) SQL Server
General
1 12 (70.59%) Marketing
2 2 (11.76%) Finance
3 1 (5.88%) Advertising
Job Titles
1 6 (35.29%) Social Media Specialist
2 4 (23.53%) PPC Manager
2 4 (23.53%) PPC Analyst
2 4 (23.53%) PPC Executive
2 4 (23.53%) Analyst
2 4 (23.53%) PPC Specialist
3 3 (17.65%) Business Analyst
3 3 (17.65%) Agile Business Analyst
4 1 (5.88%) Junior
4 1 (5.88%) Developer
4 1 (5.88%) Designer
4 1 (5.88%) Account Executive
4 1 (5.88%) Web Developer
4 1 (5.88%) Junior Developer
4 1 (5.88%) Junior Web Developer
Libraries, Frameworks & Software Standards
1 3 (17.65%) .NET
1 3 (17.65%) ASP.NET
2 1 (5.88%) CSS
2 1 (5.88%) jQuery
2 1 (5.88%) HTML
Miscellaneous
1 7 (41.18%) Social Media
2 6 (35.29%) Copywriting
3 1 (5.88%) Digital Media
3 1 (5.88%) Performance Metrics
Processes & Methodologies
1 6 (35.29%) B2B
1 6 (35.29%) B2C
1 6 (35.29%) Content Management
1 6 (35.29%) Logistics
1 6 (35.29%) Continuous Improvement
1 6 (35.29%) Analytics
2 5 (29.41%) Digital Marketing
2 5 (29.41%) Pay per click
3 4 (23.53%) Time Management
4 3 (17.65%) Scrum
4 3 (17.65%) Business Analysis
4 3 (17.65%) CRM
4 3 (17.65%) Business Intelligence
4 3 (17.65%) Software Delivery
4 3 (17.65%) Agile Software Development
5 2 (11.76%) SEO
5 2 (11.76%) Web Design
5 2 (11.76%) Web Marketing
6 1 (5.88%) Link Building
6 1 (5.88%) Search Engine Marketing
Programming Languages
1 3 (17.65%) C#
2 1 (5.88%) JavaScript
2 1 (5.88%) PHP
Qualifications
1 1 (5.88%) Degree
Vendors
1 11 (64.71%) Google
2 6 (35.29%) Facebook
2 6 (35.29%) Twitter
3 3 (17.65%) Microsoft
4 1 (5.88%) Adobe
4 1 (5.88%) Yahoo!
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