The first table below looks at the demand for Competitor Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Competitor Analysis
Rank 758 845 784
Rank change year-on-year
+87 -61
Permanent jobs citing Competitor Analysis 106 55 86
As % of all permanent IT jobs located in the UK 0.097% 0.045% 0.070%
As % of the Processes & Methodologies category 0.128% 0.060% 0.096%
Number of salaries quoted 73 51 83
Average salary £40,500 £32,500 £34,000
Average salary % change year-on-year
+24.61% -4.41%
90% offered a salary of more than £26,300 £27,500 £25,100
10% offered a salary of more than £60,000 £57,500 £57,000
UK excluding London average salary £37,500 £40,000 £30,000
% change year-on-year
-6.25% +33.33%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83042 91442 90017
As % of all permanent IT jobs located in the UK 76.35% 74.55% 73.64%
Number of salaries quoted 68087 77706 75411
Average salary £45,000 £47,250 £47,500
Average salary % change year-on-year
-4.76% -0.52%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Competitor Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Competitor Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend

Competitor Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis within the UK.

Competitor Analysis Salary Trend

Competitor Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Competitor Analysis over the 3 months to 22 May 2013 within the UK.

Competitor Analysis Salary Histogram

Competitor Analysis
Top 28 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the UK over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England +74 97 £37,500 +15.38%
London +67 51 £50,000 +66.66%
North West +19 30 £37,500 -31.81%
Manchester +13 21 £37,500 -31.81%
City of London +33 18 £32,000 -1.53%
South East +9 9 £47,500 -5.00%
Cheshire - 9 £24,500 -
Wilmslow - 9 £24,500 -
Salford - 5 £47,500 -
Hampshire +9 4 - -
Yorkshire -4 4 £32,500 +14.03%
Farnborough - 4 - -
North Yorkshire - 3 £35,000 -
Harrow - 3 - -
East Sussex +5 2 £31,750 -
Harrogate - 2 £32,500 -
Kent - 2 £55,000 -
Surrey +15 1 £47,500 +26.66%
Derbyshire +3 1 £34,000 -24.44%
East Midlands +2 1 £34,000 -24.44%
South West 0 1 £30,000 -7.69%
Midlands - 1 £85,000 -
Wiltshire - 1 £30,000 -
West Yorkshire - 1 £27,500 -
Swindon - 1 £30,000 -
Leeds - 1 £27,500 -
Eastbourne - 1 £37,500 -
Brighton - 1 £26,000 -

Competitor Analysis
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs within the UK citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 73 (39.04%) Marketing
2 63 (33.69%) Analytics
3 52 (27.81%) SEO
4 44 (23.53%) Finance
5 43 (22.99%) Social Media
6 40 (21.39%) E-Commerce
7 37 (19.79%) Degree
8 36 (19.25%) Copywriting
9 33 (17.65%) Google
9 33 (17.65%) Pay per click
10 31 (16.58%) Google Analytics
11 29 (15.51%) Telecoms
12 25 (13.37%) CSS
13 23 (12.30%) Web Analytics
13 23 (12.30%) Business Analysis
14 22 (11.76%) Publishing
15 18 (9.626%) HTML
15 18 (9.626%) Project Management
15 18 (9.626%) Digital Marketing
16 17 (9.091%) Use Case
16 17 (9.091%) Customer Insight
16 17 (9.091%) Retail
17 15 (8.021%) Requirements Analysis
17 15 (8.021%) Omniture
17 15 (8.021%) Product Management
18 14 (7.487%) Blog
18 14 (7.487%) Usability Testing
18 14 (7.487%) Games
18 14 (7.487%) Legal
18 14 (7.487%) PHP

Competitor Analysis
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs within the UK citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Application Development
1 25 (13.37%) CSS
2 18 (9.626%) HTML
3 14 (7.487%) XHTML
4 12 (6.417%) .NET
5 8 (4.278%) ASP.NET
5 8 (4.278%) XML
6 5 (2.674%) RSS
7 1 (0.535%) Middleware
Application Platforms
1 10 (5.348%) WordPress
2 9 (4.813%) Drupal
2 9 (4.813%) Magento
3 5 (2.674%) CMS
3 5 (2.674%) Apache
3 5 (2.674%) IIS
4 4 (2.139%) SAS
Applications
1 14 (7.487%) MS Excel
2 13 (6.952%) MS Visio
2 13 (6.952%) MS Office
2 13 (6.952%) OmniGraffle
3 7 (3.743%) MS PowerPoint
4 4 (2.139%) SPSS
5 3 (1.604%) Spreadsheet
6 1 (0.535%) MS Project
Business Applications
1 31 (16.58%) Google Analytics
2 5 (2.674%) WebTrends
3 1 (0.535%) Endur
Communications & Networking
1 4 (2.139%) LTE
1 4 (2.139%) NFC
1 4 (2.139%) 3GPP
2 3 (1.604%) Internet
3 2 (1.070%) Broadband
3 2 (1.070%) Intranet
4 1 (0.535%) NGN
4 1 (0.535%) HSDPA
4 1 (0.535%) GGSN
4 1 (0.535%) SGSN
Database & Business Intelligence
1 9 (4.813%) MySQL
2 7 (3.743%) SQL Server
3 2 (1.070%) Data Mining
4 1 (0.535%) Hadoop
Development Applications
1 13 (6.952%) Axure RP
2 1 (0.535%) Dreamweaver
General
1 73 (39.04%) Marketing
2 44 (23.53%) Finance
3 29 (15.51%) Telecoms
4 22 (11.76%) Publishing
5 17 (9.091%) Retail
6 14 (7.487%) Games
6 14 (7.487%) Legal
7 5 (2.674%) Banking
8 4 (2.139%) Advertising
8 4 (2.139%) Aerospace
8 4 (2.139%) Law
9 3 (1.604%) Arabic Language
9 3 (1.604%) French Language
10 2 (1.070%) Local Government
Job Titles
1 43 (22.99%) Analyst
2 32 (17.11%) Business Analyst
3 22 (11.76%) User Experience Manager
4 19 (10.16%) SEO Specialist
5 14 (7.487%) SEO Manager
6 13 (6.952%) Senior Manager
6 13 (6.952%) Product Manager
7 8 (4.278%) Senior SEO Specialist
7 8 (4.278%) Buyer
8 7 (3.743%) Senior Account Manager
8 7 (3.743%) Senior Buyer
8 7 (3.743%) SEO Executive
8 7 (3.743%) Account Manager
8 7 (3.743%) Development Manager
8 7 (3.743%) Digital Planner
8 7 (3.743%) Senior Digital Planner
9 6 (3.209%) Marketing Manager
10 5 (2.674%) Consultant
10 5 (2.674%) Agile Business Analyst
11 4 (2.139%) PPC Manager
Miscellaneous
1 43 (22.99%) Social Media
2 36 (19.25%) Copywriting
3 14 (7.487%) Blog
4 9 (4.813%) BBC
5 8 (4.278%) Digital Media
5 8 (4.278%) Interactive TV
6 7 (3.743%) Mobile App
7 6 (3.209%) Online Games
8 5 (2.674%) W3C
9 3 (1.604%) NHS
9 3 (1.604%) Social Gaming
9 3 (1.604%) New Media
9 3 (1.604%) Open Source
10 2 (1.070%) Psychology
11 1 (0.535%) iDTV
11 1 (0.535%) PMI
11 1 (0.535%) Management Information System
11 1 (0.535%) FMCG
11 1 (0.535%) Ergonomics
11 1 (0.535%) Human Factors
Processes & Methodologies
1 63 (33.69%) Analytics
2 52 (27.81%) SEO
3 40 (21.39%) E-Commerce
4 33 (17.65%) Pay per click
5 23 (12.30%) Web Analytics
5 23 (12.30%) Business Analysis
6 18 (9.626%) Project Management
6 18 (9.626%) Digital Marketing
7 17 (9.091%) Use Case
7 17 (9.091%) Customer Insight
8 15 (8.021%) Requirements Analysis
8 15 (8.021%) Product Management
9 14 (7.487%) Usability Testing
10 13 (6.952%) B2B
10 13 (6.952%) B2C
10 13 (6.952%) Benchmarking
10 13 (6.952%) Business Development
10 13 (6.952%) Email Marketing
11 12 (6.417%) Content Management
11 12 (6.417%) Scrum
Programming Languages
1 14 (7.487%) PHP
2 11 (5.882%) SQL
3 7 (3.743%) C#
4 4 (2.139%) VBA
5 1 (0.535%) Java
Qualifications
1 37 (19.79%) Degree
2 2 (1.070%) SC Cleared
2 2 (1.070%) Security Cleared
3 1 (0.535%) PMI Certification
Quality Assurance & Compliance
1 1 (0.535%) SLA
1 1 (0.535%) QA
Vendors
1 33 (17.65%) Google
2 15 (8.021%) Omniture
3 13 (6.952%) Microsoft
4 6 (3.209%) ClickTale
4 6 (3.209%) Twitter
4 6 (3.209%) Yahoo!
5 5 (2.674%) Facebook
6 3 (1.604%) Cognos
6 3 (1.604%) Business Objects
7 2 (1.070%) Oracle
8 1 (0.535%) OpenLink
8 1 (0.535%) Salesforce.com
8 1 (0.535%) Tableau
Leeds, West Yorkshire
You should be able to demonstrate successful SEO campaigns and have used Google analytics to measure and improve optimisation... As SEO Specialist you will help devise SEO Strategy...
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 17 May 2013
Windsor, Thames Valley
Technical site audits- On page recommendations - Competitor analysis- Link analysis- Link building strategy- Day to day management of PPC programmes- Understanding of KPI's and forecasting and reporting.-...
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + Excellent Benefits
Posted: 22 May 2013
Swindon, South West
SEO Specialist / SEO Campaign Manager, Swindon, £25,000-£35,000Key Words: SEO, PPC, ``Google Adwords``, Marketing, DigitalMy Client is looking for an ambitious search engineer marketer to join...
OPUS
Salary: GBP25000 to GBP35000 per annum + Benefits: Excellent company benefits
Posted: 3 May 2013
London
Therefore you must have strategy marketing experience, ideally in an digital marketing environment such as SEO, PPC, Web analytics and social media... You should also be comfortable with...
Circle Recruitment
Salary: £25000 - £38000 per annum + Benefits
Posted: 16 May 2013
London
The role consists of a combination of marketing strategy, project management, analysis and consulting... YOUR SKILLS AND EXPERIENCE The successful applicant will have the following essential skills: 2...
Harnham
Salary: £35000 - £40000 per annum
Posted: 20 May 2013
London, Central London, South East England
business analysis or content strategy).Technical Prototyping tools - paper techniques, Freehand & Fireworks MX, Dreamweaver, Flash (some basic knowledge desirable).Diagramming tools - Visio, Omnigraffle (some basic knowledge desirable)MS...
Big Wednesday
Salary: £0 - £40,000 per year
Posted: 27 April 2013
London
My client a leading digital marketing agency are in search for a Data Executive to join their team... The Role Objective: -Digital metrics, including website traffic, display campaign...
MBN Recruitment Solutions
Salary: £25,000 per annum
Posted: 21 May 2013
Uxbridge, Middlesex
There are a fantastic opportunities for the Senior Marketing Manager / International Marketing Manager to progress within this fast paced and rapidly growing business... Keywords: Sector Marketing Manager, Senior...
Intelligent People
Salary: £65000 - £70000 per annum + Bonus and Benefits
Posted: 21 May 2013
London
Your role includes different aspects including formal procurements, pre-implementation planning, professional services, product management, marketing and PR... You will also support the project team to overcome clinical...
Experis IT
Salary: £50000 - £60000 per annum + OTE £50,000 + £5,000 Car + Benefits
Posted: 21 May 2013
City, London
Strong experience of XenServer 5.6 & Presentation Server. Very good experience of XenApp 5.0 - 6.5, XenDesktop 5.5 - 5.6, Presentation server 4.0... General understanding...
Cogence Search
Salary: £53000 - £59000 per annum + BENS
Posted: 17 May 2013
City, London
Strong experience of XenServer 5.6 & Presentation Server. Very good experience of XenApp 5.0 - 6.5, XenDesktop 5.5 - 5.6, Presentation server 4.0... General understanding...
Cogence Search
Salary: £53000 - £59000 per annum + BENS
Posted: 20 May 2013