The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Hertfordshire region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Marketing
Rank 77 76 71
Rank change year-on-year
-1 -5
Permanent jobs citing Marketing 58 80 86
As % of all permanent IT jobs located in Hertfordshire 2.89% 3.40% 3.71%
As % of the General category 7.97% 8.83% 9.03%
Number of salaries quoted 44 53 57
Median salary £53,750 £35,000 £35,000
Median salary % change year-on-year
+53.57% -
90% offered a salary of more than £26,750 £21,600 £21,500
10% offered a salary of more than £80,000 £77,000 £55,000
UK excluding London median salary £40,000 £37,500 £39,000
% change year-on-year
+6.66% -3.84%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Permanent IT job ads with a match in the
General category
728 906 952
As % of all permanent IT jobs located in Hertfordshire 36.24% 38.50% 41.03%
Number of salaries quoted 586 772 770
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £29,600 £29,950 £29,000
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Hertfordshire

The demand trend of job ads across the Hertfordshire region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Hertfordshire region.

Marketing Salary Trend in Hertfordshire

Marketing
Salary Histogram in Hertfordshire

This chart provides a salary histogram for IT jobs citing Marketing across the Hertfordshire region over the 3 months to 1 October 2016.

Marketing Salary Histogram in Hertfordshire

Marketing
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -1 16 £35,000 +40.00% 4
Cheshunt +4 10 £65,000 -
St Albans +9 7 £50,000 +81.81% 1
Hertford -7 4 £47,500 +120.93%
Welwyn Garden City +2 2 £50,000 - 1
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 1 October 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for Marketing.

1 31 (23.85%) CRM
2 29 (22.31%) Retail
3 28 (21.54%) Agile Software Development
3 28 (21.54%) SQL
4 27 (20.77%) Degree
5 23 (17.69%) E-Commerce
5 23 (17.69%) Analytical Skills
6 22 (16.92%) SQL Server
7 21 (16.15%) Scrum
7 21 (16.15%) Analytics
8 17 (13.08%) Advertising
9 16 (12.31%) SEO
9 16 (12.31%) Digital Marketing
9 16 (12.31%) Google
9 16 (12.31%) Social Media
10 15 (11.54%) Google Analytics
10 15 (11.54%) Finance
10 15 (11.54%) .NET
10 15 (11.54%) HTML
11 14 (10.77%) MS Excel
11 14 (10.77%) Business Development
12 13 (10.00%) Pay per click
12 13 (10.00%) TDD
12 13 (10.00%) RESTful
12 13 (10.00%) Business Intelligence
12 13 (10.00%) C#
12 13 (10.00%) JavaScript
12 13 (10.00%) ASP.NET
12 13 (10.00%) Facebook
13 12 (9.23%) Oracle

Marketing
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.85%) CMS
2 3 (2.31%) SAS
3 2 (1.54%) SharePoint
3 2 (1.54%) WebLogic
4 1 (0.77%) Apache
4 1 (0.77%) Drupal
4 1 (0.77%) JBoss
4 1 (0.77%) Marvel
4 1 (0.77%) Tomcat
4 1 (0.77%) WebLogic Portal
Applications
1 14 (10.77%) MS Excel
2 8 (6.15%) SPSS
3 6 (4.62%) MS Office
4 5 (3.85%) MS PowerPoint
5 4 (3.08%) Photoshop
6 3 (2.31%) Adobe Illustrator
7 2 (1.54%) Adobe Creative Suite
7 2 (1.54%) InDesign
8 1 (0.77%) MS Visio
8 1 (0.77%) OmniGraffle
Business Applications
1 8 (6.15%) FastStats
2 5 (3.85%) Payment Gateway
2 5 (3.85%) SAP Oil and Gas
3 2 (1.54%) Dynamics CRM
3 2 (1.54%) Magento
3 2 (1.54%) SAP CRM
4 1 (0.77%) PeopleSoft HCM
4 1 (0.77%) Salesforce.com CRM
Cloud Services
1 15 (11.54%) Google Analytics
2 2 (1.54%) AdWords
3 1 (0.77%) Force.com
3 1 (0.77%) Google Tag Manager
3 1 (0.77%) PaaS
3 1 (0.77%) SaaS
Communications & Networking
1 4 (3.08%) FTP
1 4 (3.08%) SSH
2 3 (2.31%) TCP/IP
2 3 (2.31%) VPN
2 3 (2.31%) Wi-Fi
3 1 (0.77%) Firewall
3 1 (0.77%) HTTP
3 1 (0.77%) HTTPS
Database & Business Intelligence
1 22 (16.92%) SQL Server
2 11 (8.46%) SQL Server 2014
3 6 (4.62%) MySQL
4 5 (3.85%) Relational Database
4 5 (3.85%) SQL Server Reporting Services
5 4 (3.08%) Data Warehouse
5 4 (3.08%) MS Access
6 3 (2.31%) Big Data
6 3 (2.31%) Oracle Database
6 3 (2.31%) SAS EBI
6 3 (2.31%) SQL Server Analysis Services
7 2 (1.54%) Oracle Database 10g
7 2 (1.54%) SQL Server Integration Services
8 1 (0.77%) Data Mining
8 1 (0.77%) Oracle BI Publisher
8 1 (0.77%) Oracle Database 11g
8 1 (0.77%) Oracle Database 12c
8 1 (0.77%) Oracle Exadata
8 1 (0.77%) Oracle Reports
Development Applications
1 2 (1.54%) Bitbucket
1 2 (1.54%) Git (software)
1 2 (1.54%) gulp
1 2 (1.54%) Selenium
1 2 (1.54%) Team Foundation Server
1 2 (1.54%) WebDriver
2 1 (0.77%) Axure RP
2 1 (0.77%) JIRA
2 1 (0.77%) Subversion
General
1 29 (22.31%) Retail
2 17 (13.08%) Advertising
3 15 (11.54%) Finance
4 8 (6.15%) Telecoms
5 6 (4.62%) Manufacturing
6 5 (3.85%) Electronics
6 5 (3.85%) Games
7 3 (2.31%) Legal
8 1 (0.77%) Banking
8 1 (0.77%) Brand Awareness
8 1 (0.77%) Law
Job Titles
1 22 (16.92%) Analyst
2 18 (13.85%) Developer
3 11 (8.46%) .NET Development Manager
3 11 (8.46%) Development Manager
4 10 (7.69%) E-Commerce Manager
4 10 (7.69%) Marketing Manager
5 8 (6.15%) Analytics Manager
5 8 (6.15%) Insight Manager
5 8 (6.15%) Java Developer
5 8 (6.15%) Product Manager
6 7 (5.38%) J2EE Developer
6 7 (5.38%) Java/J2EE Developer
7 6 (4.62%) Designer
7 6 (4.62%) Head of Design
7 6 (4.62%) Head of User Experience
7 6 (4.62%) J2EE Web Developer
7 6 (4.62%) Java Web Developer
7 6 (4.62%) Java/J2EE Web Developer
7 6 (4.62%) JavaScript Developer
7 6 (4.62%) Web Developer
Libraries, Frameworks & Software Standards
1 15 (11.54%) .NET
1 15 (11.54%) HTML
2 13 (10.00%) ASP.NET
2 13 (10.00%) RESTful
3 12 (9.23%) CSS
4 11 (8.46%) ASP.NET MVC
4 11 (8.46%) ASP.NET MVC 5
4 11 (8.46%) ASP.NET Web API
5 8 (6.15%) CSS3
5 8 (6.15%) J2EE
5 8 (6.15%) Spring
6 7 (5.38%) HTML5
6 7 (5.38%) jQuery
6 7 (5.38%) Twitter Bootstrap
7 6 (4.62%) Struts
7 6 (4.62%) Struts2
8 5 (3.85%) Web Services
8 5 (3.85%) XML
9 4 (3.08%) KnockoutJS
10 2 (1.54%) Node.js
Miscellaneous
1 23 (17.69%) Analytical Skills
2 16 (12.31%) Social Media
3 11 (8.46%) Management Information System
4 7 (5.38%) User Experience
5 6 (4.62%) Augmented Reality
5 6 (4.62%) Mathematics
5 6 (4.62%) Statistics
6 5 (3.85%) EFT
6 5 (3.85%) EPoS
7 4 (3.08%) Physics
8 3 (2.31%) Algorithms
8 3 (2.31%) Blog
8 3 (2.31%) Copywriting
9 2 (1.54%) CUDA
9 2 (1.54%) FMCG
9 2 (1.54%) Graphic Design
9 2 (1.54%) IVR
9 2 (1.54%) Social Network
10 1 (0.77%) Animation
10 1 (0.77%) Smartphone
Operating Systems
1 7 (5.38%) Windows
2 5 (3.85%) Android
2 5 (3.85%) Linux
3 4 (3.08%) Windows 7
3 4 (3.08%) Windows 8
4 3 (2.31%) Unix
4 3 (2.31%) Windows 10
5 1 (0.77%) Apple iOS
5 1 (0.77%) Red Hat Enterprise Linux
5 1 (0.77%) Solaris
5 1 (0.77%) Windows Phone
5 1 (0.77%) Windows Server 2008
Processes & Methodologies
1 31 (23.85%) CRM
2 28 (21.54%) Agile Software Development
3 23 (17.69%) E-Commerce
4 21 (16.15%) Analytics
4 21 (16.15%) Scrum
5 16 (12.31%) Digital Marketing
5 16 (12.31%) SEO
6 14 (10.77%) Business Development
7 13 (10.00%) Business Intelligence
7 13 (10.00%) Pay per click
7 13 (10.00%) TDD
8 11 (8.46%) BDD
8 11 (8.46%) Continuous Integration
8 11 (8.46%) Dependency Injection
8 11 (8.46%) MVC
8 11 (8.46%) Web Application Development
9 10 (7.69%) Email Marketing
10 9 (6.92%) Data Analysis
10 9 (6.92%) Web Development
11 8 (6.15%) Kalman Filter
Programming Languages
1 28 (21.54%) SQL
2 13 (10.00%) C#
2 13 (10.00%) JavaScript
3 11 (8.46%) Java
4 7 (5.38%) PL/SQL
5 5 (3.85%) VBA
6 4 (3.08%) ABAP
6 4 (3.08%) C
7 3 (2.31%) C++
7 3 (2.31%) PHP
8 1 (0.77%) Apex Code
8 1 (0.77%) Python
8 1 (0.77%) R
8 1 (0.77%) Shell Script
8 1 (0.77%) T-SQL
Qualifications
1 27 (20.77%) Degree
2 2 (1.54%) Oracle Certification
2 2 (1.54%) Security Cleared
3 1 (0.77%) APMP
Quality Assurance & Compliance
1 2 (1.54%) QA
System Software
1 2 (1.54%) Active Directory
2 1 (0.77%) Oracle RAC
2 1 (0.77%) VMware Infrastructure
Systems Management
1 1 (0.77%) Data Guard
1 1 (0.77%) Oracle Enterprise Manager
1 1 (0.77%) Oracle RMAN
Vendors
1 16 (12.31%) Google
2 13 (10.00%) Facebook
3 12 (9.23%) Oracle
3 12 (9.23%) SAP
4 6 (4.62%) Twitter
5 5 (3.85%) Microsoft
6 2 (1.54%) Adobe
6 2 (1.54%) Salesforce.com
7 1 (0.77%) BEA
7 1 (0.77%) Cisco
7 1 (0.77%) Citrix
7 1 (0.77%) Cognos
7 1 (0.77%) Hitwise
7 1 (0.77%) PeopleSoft
7 1 (0.77%) Sybase
7 1 (0.77%) Teradata
7 1 (0.77%) VMware
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