The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 303 375 391
Rank change year-on-year
+72 +16
Contract jobs citing Digital Marketing 74 40 51
As % of all contract IT jobs located in London 0.342% 0.148% 0.164%
As % of the Processes & Methodologies category 0.457% 0.207% 0.231%
Number of daily rates quoted 60 23 33
Average daily rate £363 £300 £275
Average daily rate % change year-on-year
+20.83% +9.09%
90% offered a daily rate of more than £299 £220 £225
10% offered a daily rate of more than £464 £408 £500
UK excluding London average daily rate £335 £300 £318
% change year-on-year
+11.66% -5.51%
Number of hourly rates quoted 5 1 2
Average hourly rate £19.00 £16.50 £30.00
Average hourly rate % change year-on-year
+15.15% -45.00%
UK excluding London average hourly rate £17.33 £37.50 £20.00
% change year-on-year
-53.80% +87.50%
All Processes & Methodologies
London
Contract IT job ads with a match in the
Processes & Methodologies category
16194 19350 22109
As % of all contract IT jobs located in London 74.77% 71.83% 71.15%
Number of daily rates quoted 11076 12690 14542
Average daily rate £450 £450 £480
Average daily rate % change year-on-year
- -6.25%
90% offered a daily rate of more than £300 £300 £310
10% offered a daily rate of more than £600 £600 £625
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 254 340 350
Average hourly rate £30.00 £26.23 £27.23
Average hourly rate % change year-on-year
+14.39% -3.67%
90% offered a hourly rate of more than £14.00 £15.00 £14.00
10% offered a hourly rate of more than £102.00 £45.00 £50.00
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
Digital Marketing
England

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Digital Marketing Jobs Demand Trend

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

London Digital Marketing Daily Rate Trend

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 24 May 2013.

London Digital Marketing Daily Rate Histogram

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

London Digital Marketing Hourly Rate Trend

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 24 May 2013.

London Digital Marketing Hourly Rate Histogram

Digital Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
City of London +19 20 £350 +21.73%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 155 (100.00%) Marketing
2 49 (31.61%) E-Commerce
3 39 (25.16%) Business Intelligence
4 34 (21.94%) Finance
5 32 (20.65%) Programme Management
6 27 (17.42%) HTML
7 26 (16.77%) SAP
8 24 (15.48%) Electronics
8 24 (15.48%) Telecoms
8 24 (15.48%) Manufacturing
8 24 (15.48%) DTV
8 24 (15.48%) SAP Oil and Gas
8 24 (15.48%) Social Media
9 23 (14.84%) JavaScript
10 21 (13.55%) SQL Server
10 21 (13.55%) Project Management
11 20 (12.90%) CSS
11 20 (12.90%) Analytics
12 19 (12.26%) Customer Insight
13 17 (10.97%) jQuery
14 15 (9.677%) Agile Software Development
15 14 (9.032%) CMS
15 14 (9.032%) Scrum
15 14 (9.032%) MySQL
15 14 (9.032%) B2C
16 13 (8.387%) Banking
16 13 (8.387%) Degree
17 12 (7.742%) Content Management
17 12 (7.742%) SQL
17 12 (7.742%) Stakeholder Management

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 27 (17.42%) HTML
2 20 (12.90%) CSS
3 17 (10.97%) jQuery
4 11 (7.097%) HTML5
5 10 (6.452%) CSS3
6 8 (5.161%) XHTML
7 6 (3.871%) Ruby on Rails
8 5 (3.226%) .NET
8 5 (3.226%) Ajax
9 4 (2.581%) XML
10 3 (1.935%) DOM
10 3 (1.935%) Smarty
11 2 (1.290%) Semantic HTML
11 2 (1.290%) D3.js
11 2 (1.290%) Sinatra
11 2 (1.290%) Spring
11 2 (1.290%) Velocity
11 2 (1.290%) Django
11 2 (1.290%) Web Services
12 1 (0.645%) STL
Application Platforms
1 14 (9.032%) CMS
2 9 (5.806%) WordPress
3 3 (1.935%) SAS
4 2 (1.290%) Amazon EC2
4 2 (1.290%) Amazon S3
4 2 (1.290%) Amazon AWS
4 2 (1.290%) SharePoint Server
4 2 (1.290%) SharePoint
5 1 (0.645%) IIS
5 1 (0.645%) Tomcat
5 1 (0.645%) Commerce Server
5 1 (0.645%) Drupal
5 1 (0.645%) Umbraco
5 1 (0.645%) Magento
5 1 (0.645%) JCAPS
5 1 (0.645%) SilverStripe
5 1 (0.645%) Adobe CQ
Applications
1 9 (5.806%) MS Excel
2 6 (3.871%) Photoshop
3 5 (3.226%) MS Office
4 2 (1.290%) GIMP
4 2 (1.290%) Adobe Illustrator
4 2 (1.290%) MS Visio
5 1 (0.645%) MS Project
5 1 (0.645%) Fireworks
5 1 (0.645%) SPSS
5 1 (0.645%) MS PowerPoint
Business Applications
1 24 (15.48%) SAP Oil and Gas
2 4 (2.581%) Google Analytics
3 3 (1.935%) SiteCatalyst
4 2 (1.290%) WebTrends
5 1 (0.645%) Cognos Business Intelligence
Communications & Networking
1 5 (3.226%) Internet
2 3 (1.935%) HTTP
3 2 (1.290%) DVB
4 1 (0.645%) ATM
4 1 (0.645%) WAN
4 1 (0.645%) DNS
4 1 (0.645%) VPN
4 1 (0.645%) SSL
4 1 (0.645%) SAN
Database & Business Intelligence
1 21 (13.55%) SQL Server
2 14 (9.032%) MySQL
3 11 (7.097%) Data Warehouse
4 7 (4.516%) SQL Server Integration Services
5 5 (3.226%) RDBMS
5 5 (3.226%) QlikView
6 4 (2.581%) SQL Server Analysis Services
6 4 (2.581%) SQL Server Reporting Services
7 2 (1.290%) Amazon DynamoDB
7 2 (1.290%) NoSQL
7 2 (1.290%) BusinessObjects Web Intelligence
7 2 (1.290%) Microsoft Analysis Services
7 2 (1.290%) PostgreSQL
7 2 (1.290%) BusinessObjects
8 1 (0.645%) Hadoop
8 1 (0.645%) SAS Enterprise Guide
8 1 (0.645%) SAS Enterprise Miner
8 1 (0.645%) Oracle BI EE
8 1 (0.645%) SQL Server 2008
8 1 (0.645%) MongoDB
Development Applications
1 5 (3.226%) JUnit
1 5 (3.226%) Selenium
1 5 (3.226%) Subversion
1 5 (3.226%) Git (software)
2 3 (1.935%) Dreamweaver
2 3 (1.935%) WATIR
2 3 (1.935%) WebDriver
2 3 (1.935%) TestNG
2 3 (1.935%) Cucumber
3 2 (1.290%) Trac
3 2 (1.290%) Mercurial
4 1 (0.645%) Ant
4 1 (0.645%) Xcode
4 1 (0.645%) FitNesse
4 1 (0.645%) JIRA
4 1 (0.645%) Maven
4 1 (0.645%) NUnit
4 1 (0.645%) Robotium
4 1 (0.645%) Axure RP
General
1 155 (100.00%) Marketing
2 34 (21.94%) Finance
3 24 (15.48%) Electronics
3 24 (15.48%) Telecoms
3 24 (15.48%) Manufacturing
4 13 (8.387%) Banking
5 11 (7.097%) Retail
6 7 (4.516%) Advertising
7 5 (3.226%) German Language
8 4 (2.581%) Publishing
8 4 (2.581%) Games
9 2 (1.290%) French Language
9 2 (1.290%) Russian Language
10 1 (0.645%) Pharmaceutical
10 1 (0.645%) Legal
10 1 (0.645%) Spanish Language
10 1 (0.645%) Italian Language
10 1 (0.645%) Mandarin Language
10 1 (0.645%) Dutch Language
10 1 (0.645%) Multimedia
Job Titles
1 46 (29.68%) Developer
2 19 (12.26%) Analyst
3 17 (10.97%) Project Manager
4 11 (7.097%) Business Analyst
5 10 (6.452%) Programme Manager
6 9 (5.806%) Front-End Developer
7 8 (5.161%) Marketing Manager
7 8 (5.161%) Consultant
8 7 (4.516%) Digital Marketing Manager
9 6 (3.871%) Digital Producer
10 5 (3.226%) Senior Manager
10 5 (3.226%) Senior Developer
10 5 (3.226%) Digital Project Manager
11 4 (2.581%) UI Programmer
11 4 (2.581%) UI Developer
11 4 (2.581%) Senior Analyst
11 4 (2.581%) Senior Project Manager
11 4 (2.581%) SQL Developer
11 4 (2.581%) PHP Developer
11 4 (2.581%) QA Engineer
Miscellaneous
1 24 (15.48%) DTV
1 24 (15.48%) Social Media
2 11 (7.097%) Digital Media
2 11 (7.097%) FMCG
3 7 (4.516%) NHS
3 7 (4.516%) Mobile App
4 5 (3.226%) W3C
5 4 (2.581%) Open Source
5 4 (2.581%) Social Network
6 3 (1.935%) Blog
6 3 (1.935%) Mathematics
6 3 (1.935%) SaaS
6 3 (1.935%) PaaS
7 2 (1.290%) IaaS
7 2 (1.290%) Economics
7 2 (1.290%) Statistics
7 2 (1.290%) IPTV
7 2 (1.290%) Physics
7 2 (1.290%) Computer Science
7 2 (1.290%) Animation
Operating Systems
1 7 (4.516%) Linux
2 5 (3.226%) Windows
3 3 (1.935%) Android
3 3 (1.935%) Apple iOS
4 2 (1.290%) UNIX
5 1 (0.645%) Embedded Linux
5 1 (0.645%) Windows 8
Processes & Methodologies
1 49 (31.61%) E-Commerce
2 39 (25.16%) Business Intelligence
3 32 (20.65%) Programme Management
4 21 (13.55%) Project Management
5 20 (12.90%) Analytics
6 19 (12.26%) Customer Insight
7 15 (9.677%) Agile Software Development
8 14 (9.032%) Scrum
8 14 (9.032%) B2C
9 12 (7.742%) Content Management
9 12 (7.742%) Stakeholder Management
9 12 (7.742%) SEO
10 10 (6.452%) Web Analytics
10 10 (6.452%) TDD
11 9 (5.806%) Business Transformation
11 9 (5.806%) PRINCE2
12 8 (5.161%) Web Design
12 8 (5.161%) CRM
13 7 (4.516%) Data Analysis
13 7 (4.516%) Pay per click
Programming Languages
1 23 (14.84%) JavaScript
2 12 (7.742%) SQL
3 11 (7.097%) PHP
3 11 (7.097%) Ruby
4 9 (5.806%) Java
5 6 (3.871%) Python
6 4 (2.581%) C#
6 4 (2.581%) Perl
7 3 (1.935%) C
7 3 (1.935%) VB
8 2 (1.290%) Objective-C
8 2 (1.290%) T-SQL
8 2 (1.290%) C++
9 1 (0.645%) PL/SQL
9 1 (0.645%) VBA
9 1 (0.645%) PHP5
9 1 (0.645%) SAS Macro
9 1 (0.645%) Clojure
Qualifications
1 13 (8.387%) Degree
2 3 (1.935%) ISEB
2 3 (1.935%) ISTQB
3 2 (1.290%) PRINCE2 Certification
4 1 (0.645%) MCP
4 1 (0.645%) MCSE
4 1 (0.645%) Microsoft Certification
4 1 (0.645%) MBA
Quality Assurance & Compliance
1 4 (2.581%) QA
2 2 (1.290%) WCAG
3 1 (0.645%) HL7
System Software
1 1 (0.645%) Terminal Services
1 1 (0.645%) VMware Infrastructure
1 1 (0.645%) Hyper-V
Systems Management
1 3 (1.935%) HP Quality Center
2 1 (0.645%) SCOM
Vendors
1 26 (16.77%) SAP
2 12 (7.742%) Twitter
3 11 (7.097%) Oracle
4 10 (6.452%) Facebook
5 9 (5.806%) Google
6 8 (5.161%) Microsoft
7 4 (2.581%) Adobe
8 3 (1.935%) Cognos
8 3 (1.935%) HP
8 3 (1.935%) MicroStrategy
9 2 (1.290%) hybris
9 2 (1.290%) ION Trading
9 2 (1.290%) Zend
9 2 (1.290%) Business Objects
10 1 (0.645%) JBoss
10 1 (0.645%) IBM
10 1 (0.645%) EMC
10 1 (0.645%) ATG
10 1 (0.645%) VMware
10 1 (0.645%) DataFlux
London
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