The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 212 311 331
Rank change year-on-year
+99 +20
Contract jobs citing Digital Marketing 209 105 74
As % of all contract IT jobs located in London 0.98% 0.50% 0.34%
As % of the Processes & Methodologies category 1.18% 0.62% 0.42%
Number of daily rates quoted 152 74 38
Average daily rate £403 £400 £373
Average daily rate % change year-on-year
+0.62% +7.38%
90% offered a daily rate of more than £210 £250 £222
10% offered a daily rate of more than £602 £500 £491
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 7 1 0
Average hourly rate £26.25 £54.25 -
Average hourly rate % change year-on-year
-51.60% -
UK excluding London average hourly rate £50.50 £18.00 £16.25
% change year-on-year
+180.55% +10.76%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17711 17014 17700
As % of all contract IT jobs located in London 83.46% 80.30% 80.49%
Number of daily rates quoted 12656 12172 12163
Average daily rate £475 £450 £438
Average daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 218 200 242
Average hourly rate £22.12 £22.00 £24.00
Average hourly rate % change year-on-year
+0.52% -8.33%
90% offered a hourly rate of more than £12.50 £11.59 £14.35
10% offered a hourly rate of more than £50.99 £50.00 £72.25
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 9 February 2016.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 9 February 2016.

Digital Marketing Hourly Rate Histogram in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +39 31 £394 +5.00% 17
Canary Wharf -4 3 £500 +14.28%
Twickenham - 2 £390 -
Uxbridge - 2 £344 - 1
Greenwich - 2 £320 -
Croydon - 1 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 9 February 2016, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 338 (100.00%) Marketing
2 128 (37.87%) Finance
3 109 (32.25%) Telecoms
4 108 (31.95%) Business Intelligence
5 104 (30.77%) Electronics
5 104 (30.77%) Programme Management
6 103 (30.47%) SAP
7 102 (30.18%) Manufacturing
7 102 (30.18%) SAP Oil and Gas
8 85 (25.15%) Analytics
9 80 (23.67%) Agile Software Development
10 73 (21.60%) HTML
11 65 (19.23%) SEO
12 60 (17.75%) E-Commerce
13 57 (16.86%) CSS
14 55 (16.27%) CMS
15 48 (14.20%) Adobe
16 46 (13.61%) Google
17 45 (13.31%) JavaScript
18 42 (12.43%) Google Analytics
19 39 (11.54%) Project Management
20 37 (10.95%) Scrum
20 37 (10.95%) Social Media
21 35 (10.36%) SQL
22 33 (9.76%) Content Management
23 32 (9.47%) Java
24 31 (9.17%) Retail
25 30 (8.88%) Degree
26 29 (8.58%) B2C
27 28 (8.28%) QA

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 9 February 2016, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 55 (16.27%) CMS
2 26 (7.69%) Drupal
3 14 (4.14%) Adobe Experience Manager
4 9 (2.66%) Apache
4 9 (2.66%) SharePoint
4 9 (2.66%) WordPress
5 6 (1.78%) Sitecore CMS
5 6 (1.78%) Umbraco
6 4 (1.18%) Mule
6 4 (1.18%) Mule ESB
6 4 (1.18%) WebSphere
7 3 (0.89%) ColdFusion
7 3 (0.89%) Commerce Server
7 3 (0.89%) ExpressionEngine
7 3 (0.89%) Joomla!
8 2 (0.59%) Confluence
8 2 (0.59%) Elasticsearch
8 2 (0.59%) Exchange Server 2010
8 2 (0.59%) MS Exchange
8 2 (0.59%) Sitefinity
Applications
1 24 (7.10%) MS Excel
2 14 (4.14%) MS Office
3 13 (3.85%) Photoshop
4 12 (3.55%) MS PowerPoint
5 7 (2.07%) MS Visio
6 6 (1.78%) Adobe Illustrator
7 5 (1.48%) MS Project
8 3 (0.89%) Fireworks
8 3 (0.89%) InDesign
9 1 (0.30%) Adobe Creative Suite
9 1 (0.30%) Simulink
Business Applications
1 102 (30.18%) SAP Oil and Gas
2 10 (2.96%) WebTrends
3 6 (1.78%) Adobe Campaign
4 4 (1.18%) Eloqua
5 3 (0.89%) Dynamics CRM
6 2 (0.59%) Oracle CRM
6 2 (0.59%) Remedy ITSM
7 1 (0.30%) FastStats
7 1 (0.30%) SAP CRM
7 1 (0.30%) SDL Web 8
7 1 (0.30%) Unit4 Business World
Cloud Services
1 42 (12.43%) Google Analytics
2 13 (3.85%) Adobe Analytics
3 5 (1.48%) GitHub
3 5 (1.48%) Google Cloud Platform
4 4 (1.18%) AdWords
5 3 (0.89%) Cloud Computing
5 3 (0.89%) MailChimp
6 2 (0.59%) Amazon AWS
6 2 (0.59%) Microsoft Azure
6 2 (0.59%) SuccessFactors
7 1 (0.30%) Amazon S3
7 1 (0.30%) Basecamp
7 1 (0.30%) Google Apps
7 1 (0.30%) Google Tag Manager
7 1 (0.30%) SaaS
7 1 (0.30%) SmartFocus
7 1 (0.30%) Trello
7 1 (0.30%) Yammer
Communications & Networking
1 4 (1.18%) Internet
1 4 (1.18%) Intranet
2 3 (0.89%) FTP
2 3 (0.89%) HTTP
2 3 (0.89%) TCP/IP
3 2 (0.59%) DHCP
3 2 (0.59%) DNS
3 2 (0.59%) VoIP
3 2 (0.59%) WebEx
3 2 (0.59%) Wi-Fi
4 1 (0.30%) BIG-IP
4 1 (0.30%) Firewall
4 1 (0.30%) HTTPS
4 1 (0.30%) LAN
4 1 (0.30%) SMS
4 1 (0.30%) VPN
4 1 (0.30%) WAN
Database & Business Intelligence
1 16 (4.73%) Big Data
2 12 (3.55%) MySQL
3 6 (1.78%) Data Mining
3 6 (1.78%) Hadoop
3 6 (1.78%) NoSQL
3 6 (1.78%) SQL Server
4 5 (1.48%) Apache Cassandra
4 5 (1.48%) BigQuery
4 5 (1.48%) Data Warehouse
4 5 (1.48%) MongoDB
5 4 (1.18%) Apache Hive
5 4 (1.18%) Neo4j
6 3 (0.89%) Relational Database
6 3 (0.89%) SQLite
7 2 (0.59%) Oracle Database
7 2 (0.59%) Power BI
7 2 (0.59%) SQL Server Reporting Services
8 1 (0.30%) Redis
8 1 (0.30%) SQL Server 2005
8 1 (0.30%) SQL Server Integration Services
Development Applications
1 9 (2.66%) JIRA
2 6 (1.78%) Cucumber
2 6 (1.78%) Git (software)
2 6 (1.78%) JMeter
2 6 (1.78%) Subversion
3 5 (1.48%) Jenkins
3 5 (1.48%) Selenium
4 4 (1.18%) Dreamweaver
4 4 (1.18%) TeamCity
4 4 (1.18%) VisualVM
5 3 (0.89%) Appium
5 3 (0.89%) Atlassian Bamboo
5 3 (0.89%) Capybara
5 3 (0.89%) Hudson
5 3 (0.89%) JBehave
5 3 (0.89%) JUnit
5 3 (0.89%) Mockito
5 3 (0.89%) RSpec
5 3 (0.89%) WATIR
5 3 (0.89%) WebDriver
General
1 338 (100.00%) Marketing
2 128 (37.87%) Finance
3 109 (32.25%) Telecoms
4 104 (30.77%) Electronics
5 102 (30.18%) Manufacturing
6 31 (9.17%) Retail
7 27 (7.99%) Advertising
8 11 (3.25%) Publishing
9 9 (2.66%) Banking
10 4 (1.18%) Games
11 3 (0.89%) French Language
11 3 (0.89%) Legal
12 2 (0.59%) Back Office
12 2 (0.59%) Danish Language
12 2 (0.59%) German Language
12 2 (0.59%) Law
12 2 (0.59%) Multimedia
12 2 (0.59%) Pharmaceutical
13 1 (0.30%) Billing
13 1 (0.30%) Dutch Language
Job Titles
1 60 (17.75%) Developer
2 49 (14.50%) Analyst
3 42 (12.43%) Architect
4 33 (9.76%) Project Manager
5 25 (7.40%) Business Analyst
6 24 (7.10%) Digital Architect
7 21 (6.21%) Digital Analyst
7 21 (6.21%) Digital Project Manager
8 19 (5.62%) Marketing Manager
8 19 (5.62%) Senior Developer
9 17 (5.03%) Consultant
10 16 (4.73%) Designer
11 14 (4.14%) Digital Business Analyst
12 13 (3.85%) Digital Executive
12 13 (3.85%) Senior Manager
12 13 (3.85%) Solutions Architect
13 12 (3.55%) Digital Marketing Manager
13 12 (3.55%) Marketing Analyst
14 11 (3.25%) Front End Developer (Client-Side Developer)
14 11 (3.25%) Marketing Executive
Libraries, Frameworks & Software Standards
1 73 (21.60%) HTML
2 57 (16.86%) CSS
3 25 (7.40%) jQuery
4 21 (6.21%) .NET
4 21 (6.21%) HTML5
5 11 (3.25%) CSS3
6 10 (2.96%) Web Services
7 9 (2.66%) .NET Framework
7 9 (2.66%) ASP.NET
7 9 (2.66%) LAMP
8 6 (1.78%) AngularJS
8 6 (1.78%) SOAP
9 5 (1.48%) XML
10 4 (1.18%) JMX
10 4 (1.18%) RESTful
11 3 (0.89%) ATL
11 3 (0.89%) CakePHP
11 3 (0.89%) JSON
11 3 (0.89%) Spring
11 3 (0.89%) XHTML
Miscellaneous
1 37 (10.95%) Social Media
2 26 (7.69%) Analytical Skills
3 24 (7.10%) User Experience
4 19 (5.62%) Digital Media
4 19 (5.62%) Mobile App
5 14 (4.14%) Algorithms
6 11 (3.25%) NHS
7 10 (2.96%) FMCG
8 8 (2.37%) Computer Science
9 7 (2.07%) Graphic Design
10 5 (1.48%) Animation
10 5 (1.48%) Video on Demand
11 4 (1.18%) Economics
11 4 (1.18%) iPhone
11 4 (1.18%) Mathematics
11 4 (1.18%) Statistics
12 3 (0.89%) Data Integration
12 3 (0.89%) iPad
12 3 (0.89%) Performance Metrics
12 3 (0.89%) Visualisation
Operating Systems
1 15 (4.44%) Linux
2 11 (3.25%) Windows
3 6 (1.78%) Android
3 6 (1.78%) Apple iOS
4 3 (0.89%) Windows Server
4 3 (0.89%) Windows Server 2012
5 1 (0.30%) CentOS
5 1 (0.30%) Unix
5 1 (0.30%) Windows Server 2003
5 1 (0.30%) Windows Server 2008
Processes & Methodologies
1 108 (31.95%) Business Intelligence
2 104 (30.77%) Programme Management
3 85 (25.15%) Analytics
4 80 (23.67%) Agile Software Development
5 65 (19.23%) SEO
6 60 (17.75%) E-Commerce
7 39 (11.54%) Project Management
8 37 (10.95%) Scrum
9 33 (9.76%) Content Management
10 29 (8.58%) B2C
11 26 (7.69%) B2B
12 25 (7.40%) CRM
13 24 (7.10%) Stakeholder Management
13 24 (7.10%) Web Analytics
14 21 (6.21%) Campaign Management
15 17 (5.03%) PRINCE2
15 17 (5.03%) TDD
15 17 (5.03%) Web Development
16 16 (4.73%) Technical Architecture
17 14 (4.14%) Marketing Strategy
Programming Languages
1 45 (13.31%) JavaScript
2 35 (10.36%) SQL
3 32 (9.47%) Java
4 18 (5.33%) PHP
5 13 (3.85%) C#
6 7 (2.07%) Ruby
7 6 (1.78%) Python
8 5 (1.48%) VBA
9 4 (1.18%) C
10 3 (0.89%) CFML
10 3 (0.89%) Embedded C
10 3 (0.89%) MATLAB
10 3 (0.89%) PowerShell
11 2 (0.59%) C++
11 2 (0.59%) Objective-C
11 2 (0.59%) PL/SQL
11 2 (0.59%) VB.NET
12 1 (0.30%) CoffeeScript
12 1 (0.30%) T-SQL
12 1 (0.30%) VB
Qualifications
1 30 (8.88%) Degree
2 6 (1.78%) PMI Certification
2 6 (1.78%) PMP
3 5 (1.48%) ISEB
4 3 (0.89%) PRINCE2 Certification
4 3 (0.89%) Security Cleared
5 2 (0.59%) ITIL Certification
5 2 (0.59%) Postgraduate
5 2 (0.59%) SC Cleared
6 1 (0.30%) BPSS Clearance
6 1 (0.30%) MBA
6 1 (0.30%) MCSA
6 1 (0.30%) MCSE
6 1 (0.30%) Microsoft Certification
Quality Assurance & Compliance
1 28 (8.28%) QA
2 3 (0.89%) SLA
2 3 (0.89%) WCAG
3 2 (0.59%) COBIT
3 2 (0.59%) Data Quality
3 2 (0.59%) SDET
System Software
1 4 (1.18%) Active Directory
2 2 (0.59%) Firmware
3 1 (0.30%) Veritas Cluster Server
3 1 (0.30%) XenApp
Systems Management
1 2 (0.59%) SCCM
2 1 (0.30%) Business Desktop Deployment
2 1 (0.30%) Kibana
2 1 (0.30%) logstash
Vendors
1 103 (30.47%) SAP
2 48 (14.20%) Adobe
3 46 (13.61%) Google
4 16 (4.73%) Microsoft
5 13 (3.85%) Tableau
6 12 (3.55%) Oracle
7 10 (2.96%) Salesforce.com
7 10 (2.96%) Sitecore
8 9 (2.66%) Facebook
9 5 (1.48%) Citrix
9 5 (1.48%) hybris
9 5 (1.48%) Omniture
9 5 (1.48%) VMware
10 4 (1.18%) Apple
10 4 (1.18%) ATG
10 4 (1.18%) DoubleClick
10 4 (1.18%) IBM
10 4 (1.18%) Twitter
10 4 (1.18%) Xamarin
10 4 (1.18%) Zend
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