The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 268 293 339
Rank change year-on-year
+25 +46
Contract jobs citing Digital Marketing 178 142 103
As % of all contract IT jobs located in London 0.78% 0.61% 0.43%
As % of the Processes & Methodologies category 0.91% 0.73% 0.52%
Number of daily rates quoted 133 107 63
Median daily rate £475 £319 £375
Median daily rate % change year-on-year
+49.01% -15.00%
90% offered a daily rate of more than £300 £200 £203
10% offered a daily rate of more than £620 £511 £520
UK excluding London median daily rate £370 £365 £375
% change year-on-year
+1.36% -2.66%
Number of hourly rates quoted 1 1 2
Median hourly rate £12.00 £17.50 £24.78
Median hourly rate % change year-on-year
-31.42% -29.37%
UK excluding London median hourly rate £19.81 £20.00 £44.73
% change year-on-year
-0.97% -55.28%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19637 19518 19670
As % of all contract IT jobs located in London 85.98% 83.26% 81.21%
Number of daily rates quoted 14080 14002 13948
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £610 £625 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 198 219 246
Median hourly rate £24.44 £22.00 £21.62
Median hourly rate % change year-on-year
+11.09% +1.75%
90% offered a hourly rate of more than £12.50 £13.17 £13.46
10% offered a hourly rate of more than £54.78 £52.02 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Digital Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 28 September 2016.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +9 17 £475 +62.39% 14
Canary Wharf -1 2 £450 +80.00%
Wimbledon 0 1 £250 -9.09%
Brentford - 1 - -
Uxbridge - 1 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 28 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Digital Marketing.

1 355 (100.00%) Marketing
2 153 (43.10%) Finance
3 130 (36.62%) Business Intelligence
4 126 (35.49%) Programme Management
5 125 (35.21%) Agile Software Development
6 124 (34.93%) Manufacturing
6 124 (34.93%) Telecoms
7 123 (34.65%) SAP
8 122 (34.37%) Electronics
8 122 (34.37%) SAP Oil and Gas
9 95 (26.76%) E-Commerce
10 94 (26.48%) Analytics
11 73 (20.56%) Java
12 66 (18.59%) HTML
13 55 (15.49%) TDD
14 54 (15.21%) Scrum
15 52 (14.65%) Continuous Integration
16 50 (14.08%) CSS
17 46 (12.96%) Retail
18 42 (11.83%) JavaScript
19 39 (10.99%) Adobe
19 39 (10.99%) Google
20 37 (10.42%) SQL
21 33 (9.30%) CRM
21 33 (9.30%) Linux
22 32 (9.01%) SEO
23 31 (8.73%) Social Media
24 29 (8.17%) Analytical Skills
25 27 (7.61%) Degree
26 26 (7.32%) Google Analytics

Digital Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (5.35%) Adobe Experience Manager
1 19 (5.35%) CMS
2 12 (3.38%) Tomcat
3 11 (3.10%) Mule
4 10 (2.82%) Oracle Service Bus
5 9 (2.54%) Apache Spark
5 9 (2.54%) Confluence
5 9 (2.54%) WordPress
6 8 (2.25%) Apache
6 8 (2.25%) SharePoint
7 6 (1.69%) Drupal
7 6 (1.69%) Elasticsearch
8 5 (1.41%) Umbraco
9 4 (1.13%) SAS
9 4 (1.13%) Sitecore CMS
9 4 (1.13%) WebLogic
10 3 (0.85%) Exchange Server 2010
10 3 (0.85%) IIS
10 3 (0.85%) MS Exchange
11 2 (0.56%) OpenStack
Applications
1 23 (6.48%) MS Excel
2 19 (5.35%) MS Office
3 17 (4.79%) MS PowerPoint
4 14 (3.94%) Photoshop
5 3 (0.85%) Adobe Illustrator
5 3 (0.85%) MS Project
6 2 (0.56%) Adobe Creative Suite
6 2 (0.56%) SPSS
7 1 (0.28%) Adobe After Effects
7 1 (0.28%) InVision
7 1 (0.28%) MS Visio
7 1 (0.28%) Spreadsheet
Business Applications
1 122 (34.37%) SAP Oil and Gas
2 5 (1.41%) Unica
3 4 (1.13%) Adobe Campaign
3 4 (1.13%) Magento
4 3 (0.85%) Eloqua
4 3 (0.85%) Radian6
5 2 (0.56%) Dynamics CRM
5 2 (0.56%) Oracle EBS R12
5 2 (0.56%) Salesforce.com CRM
5 2 (0.56%) SDL Web 8
6 1 (0.28%) Oracle Applications
6 1 (0.28%) Oracle CRM
6 1 (0.28%) Oracle EBS
6 1 (0.28%) Shopify
6 1 (0.28%) Unit4 Business World
6 1 (0.28%) WebTrends
Cloud Services
1 26 (7.32%) Google Analytics
2 8 (2.25%) Amazon AWS
3 6 (1.69%) Adobe Analytics
4 5 (1.41%) AdWords
4 5 (1.41%) GitHub
4 5 (1.41%) Microsoft Azure
5 4 (1.13%) Yammer
6 3 (0.85%) Amazon EC2
7 2 (0.56%) BlueKai
7 2 (0.56%) Force.com
7 2 (0.56%) IaaS
7 2 (0.56%) Responsys
7 2 (0.56%) SaaS
7 2 (0.56%) Slack
8 1 (0.28%) AWS CloudFormation
8 1 (0.28%) AWS OpsWorks
8 1 (0.28%) Basecamp
8 1 (0.28%) Google Play
8 1 (0.28%) iPaaS
8 1 (0.28%) Virtual Private Cloud
Communications & Networking
1 15 (4.23%) Internet
2 11 (3.10%) HTTP
3 7 (1.97%) HTTPS
4 6 (1.69%) SMS
5 5 (1.41%) TCP/IP
6 4 (1.13%) Intranet
7 3 (0.85%) Firewall
7 3 (0.85%) Reverse Proxy
7 3 (0.85%) SSL
8 2 (0.56%) AMQP
8 2 (0.56%) VoIP
8 2 (0.56%) WebEx
9 1 (0.28%) Broadband
9 1 (0.28%) DNS
9 1 (0.28%) Fibre Channel
9 1 (0.28%) OpenVPN
9 1 (0.28%) SAN
Database & Business Intelligence
1 21 (5.92%) Big Data
1 21 (5.92%) Hadoop
2 12 (3.38%) NoSQL
3 11 (3.10%) MySQL
4 9 (2.54%) MongoDB
5 6 (1.69%) Apache Hive
5 6 (1.69%) Data Warehouse
5 6 (1.69%) PostgreSQL
6 4 (1.13%) Data Mining
6 4 (1.13%) Redis
7 3 (0.85%) SQL Server
8 2 (0.56%) Amazon RDS
8 2 (0.56%) Apache Cassandra
8 2 (0.56%) Power BI
9 1 (0.28%) Couchbase
9 1 (0.28%) HBase
9 1 (0.28%) Hyperion Smart View
9 1 (0.28%) Oracle Database
9 1 (0.28%) OrientDB
9 1 (0.28%) SQL Server 2014
Development Applications
1 19 (5.35%) Jenkins
2 15 (4.23%) Git (software)
2 15 (4.23%) JIRA
3 10 (2.82%) JUnit
4 8 (2.25%) Maven
5 7 (1.97%) Subversion
6 5 (1.41%) Mockito
7 4 (1.13%) WebDriver
8 3 (0.85%) Cucumber
8 3 (0.85%) Dreamweaver
8 3 (0.85%) TeamCity
8 3 (0.85%) TestNG
9 2 (0.56%) Gradle
10 1 (0.28%) Android Studio
10 1 (0.28%) Bitbucket
10 1 (0.28%) GitLab
10 1 (0.28%) Grunt
10 1 (0.28%) gulp
10 1 (0.28%) Sonatype Nexus
10 1 (0.28%) Vagrant
General
1 355 (100.00%) Marketing
2 153 (43.10%) Finance
3 124 (34.93%) Manufacturing
3 124 (34.93%) Telecoms
4 122 (34.37%) Electronics
5 46 (12.96%) Retail
6 20 (5.63%) Advertising
7 13 (3.66%) Publishing
8 6 (1.69%) Pharmaceutical
9 5 (1.41%) Banking
10 4 (1.13%) Legal
11 3 (0.85%) Automotive
11 3 (0.85%) Brand Awareness
11 3 (0.85%) German Language
12 2 (0.56%) Financial Institution
12 2 (0.56%) French Language
13 1 (0.28%) Back Office
13 1 (0.28%) Games
13 1 (0.28%) Investment Banking
13 1 (0.28%) Multimedia
Job Titles
1 97 (27.32%) Developer
2 48 (13.52%) Architect
3 45 (12.68%) Analyst
4 34 (9.58%) Solutions Architect
5 26 (7.32%) Java Developer
6 23 (6.48%) Marketing Manager
7 21 (5.92%) Consultant
8 20 (5.63%) Project Manager
9 16 (4.51%) Senior Developer
10 14 (3.94%) Digital Marketing Manager
11 13 (3.66%) Business Analyst
12 12 (3.38%) Digital Analyst
13 11 (3.10%) Designer
13 11 (3.10%) Digital Architect
13 11 (3.10%) Integration Developer
14 10 (2.82%) Data Analyst
14 10 (2.82%) DevOps Engineer
14 10 (2.82%) Marketing Analyst
15 9 (2.54%) Marketing Consultant
15 9 (2.54%) SQL Analyst
Libraries, Frameworks & Software Standards
1 66 (18.59%) HTML
2 50 (14.08%) CSS
3 26 (7.32%) Web Services
4 25 (7.04%) J2EE
5 24 (6.76%) SOAP
6 23 (6.48%) HTML5
7 22 (6.20%) JMS
7 22 (6.20%) RESTful
8 19 (5.35%) REST
9 18 (5.07%) CSS3
9 18 (5.07%) Spring
10 17 (4.79%) jQuery
11 16 (4.51%) JSON
12 14 (3.94%) .NET
12 14 (3.94%) AngularJS
13 13 (3.66%) XML
14 10 (2.82%) Ajax
14 10 (2.82%) Apache Camel
15 9 (2.54%) Spring MVC
16 8 (2.25%) Core Animation
Miscellaneous
1 31 (8.73%) Social Media
2 29 (8.17%) Analytical Skills
3 21 (5.92%) User Experience
4 9 (2.54%) Statistics
5 8 (2.25%) Animation
5 8 (2.25%) Visualisation
6 6 (1.69%) Algorithms
6 6 (1.69%) Digital Media
6 6 (1.69%) Fintech
6 6 (1.69%) FMCG
6 6 (1.69%) Mobile App
7 5 (1.41%) Computer Science
7 5 (1.41%) Mathematics
7 5 (1.41%) Wiki
8 4 (1.13%) Graphic Design
8 4 (1.13%) New Media
8 4 (1.13%) NHS
9 3 (0.85%) Foreign Exchange (FX)
9 3 (0.85%) Over-the-Top Content
9 3 (0.85%) Virtual Team
Operating Systems
1 33 (9.30%) Linux
2 19 (5.35%) Android
3 12 (3.38%) Apple iOS
4 9 (2.54%) Windows
5 8 (2.25%) Unix
6 4 (1.13%) CentOS
6 4 (1.13%) Red Hat Enterprise Linux
7 3 (0.85%) Fedora
8 2 (0.56%) Ubuntu
9 1 (0.28%) Embedded Linux
9 1 (0.28%) Mac OS X
9 1 (0.28%) SUSE
9 1 (0.28%) Windows 7
9 1 (0.28%) Windows Server 2012
Processes & Methodologies
1 130 (36.62%) Business Intelligence
2 126 (35.49%) Programme Management
3 125 (35.21%) Agile Software Development
4 95 (26.76%) E-Commerce
5 94 (26.48%) Analytics
6 55 (15.49%) TDD
7 54 (15.21%) Scrum
8 52 (14.65%) Continuous Integration
9 33 (9.30%) CRM
10 32 (9.01%) SEO
11 24 (6.76%) B2C
11 24 (6.76%) Continuous Delivery
12 23 (6.48%) Stakeholder Management
13 22 (6.20%) SOA
14 21 (5.92%) Pay per click
14 21 (5.92%) Project Management
15 20 (5.63%) BDD
16 19 (5.35%) Customer Insight
16 19 (5.35%) Mobile Development
17 18 (5.07%) Direct Marketing
Programming Languages
1 73 (20.56%) Java
2 42 (11.83%) JavaScript
3 37 (10.42%) SQL
4 18 (5.07%) Python
5 13 (3.66%) R
6 9 (2.54%) Objective-C
6 9 (2.54%) PHP
7 7 (1.97%) C#
7 7 (1.97%) Ruby
8 6 (1.69%) C
8 6 (1.69%) XPath
9 4 (1.13%) Bash Shell
9 4 (1.13%) Scala
10 3 (0.85%) C++
10 3 (0.85%) ES6
10 3 (0.85%) Perl
10 3 (0.85%) PL/SQL
11 2 (0.56%) VBA
12 1 (0.28%) Clojure
12 1 (0.28%) T-SQL
Qualifications
1 27 (7.61%) Degree
2 9 (2.54%) Security Cleared
3 6 (1.69%) DV Cleared
4 2 (0.56%) PMI Certification
4 2 (0.56%) PMP
4 2 (0.56%) SC Cleared
5 1 (0.28%) APMP
5 1 (0.28%) CISSP
5 1 (0.28%) MBA
5 1 (0.28%) PRINCE2 Certification
5 1 (0.28%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 13 (3.66%) QA
2 9 (2.54%) Data Quality
3 1 (0.28%) PCI DSS
3 1 (0.28%) WCAG
System Software
1 4 (1.13%) Active Directory
2 3 (0.85%) HDFS
2 3 (0.85%) VMware Infrastructure
2 3 (0.85%) vSphere
3 2 (0.56%) Docker
3 2 (0.56%) VMware ESX
4 1 (0.28%) Apache Flume
4 1 (0.28%) Hyper-V
4 1 (0.28%) vCloud
4 1 (0.28%) Virtual Servers
4 1 (0.28%) XenApp
Systems Management
1 10 (2.82%) Puppet
2 8 (2.25%) Opscode Chef
3 2 (0.56%) AirWatch
3 2 (0.56%) SCCM
4 1 (0.28%) Ansible
4 1 (0.28%) Forefront Identity Manager
4 1 (0.28%) FreeIPA
4 1 (0.28%) Icinga
4 1 (0.28%) Kibana
4 1 (0.28%) Kubernetes
4 1 (0.28%) logstash
4 1 (0.28%) Nagios
4 1 (0.28%) SELinux
4 1 (0.28%) Simpana
Vendors
1 123 (34.65%) SAP
2 39 (10.99%) Adobe
2 39 (10.99%) Google
3 24 (6.76%) Oracle
4 17 (4.79%) Salesforce.com
5 16 (4.51%) Sitecore
6 15 (4.23%) Facebook
7 14 (3.94%) hybris
7 14 (3.94%) Microsoft
8 13 (3.66%) WSO2
9 12 (3.38%) Tableau
10 10 (2.82%) DoubleClick
11 7 (1.97%) IBM
12 6 (1.69%) Red Hat
12 6 (1.69%) Salesforce Marketing Cloud
13 5 (1.41%) Omniture
14 4 (1.13%) Akamai
14 4 (1.13%) ATG
14 4 (1.13%) VMware
14 4 (1.13%) webMethods
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