The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 308 373 343
Rank change year-on-year
+65 -30
Contract jobs citing Digital Marketing 107 59 81
As % of all contract IT jobs located in London 0.44% 0.24% 0.31%
As % of the Processes & Methodologies category 0.56% 0.30% 0.41%
Number of daily rates quoted 64 41 62
Average daily rate
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of your Daily Rate
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£375 £400 £325
Average daily rate % change year-on-year
-6.25% +23.07%
90% offered a daily rate of more than £204 £250 £190
10% offered a daily rate of more than £518 £550 £400
UK excluding London average daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 2 3 0
Average hourly rate £24.78 £18.00 -
Average hourly rate % change year-on-year
+37.66% -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18984 19436 19917
As % of all contract IT jobs located in London 77.68% 77.45% 75.28%
Number of daily rates quoted 13364 13584 13450
Average daily rate £450 £450 £430
Average daily rate % change year-on-year
- +4.65%
90% offered a daily rate of more than £300 £300 £295
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 237 242 370
Average hourly rate £21.62 £22.00 £32.50
Average hourly rate % change year-on-year
-1.72% -32.30%
90% offered a hourly rate of more than £13.50 £13.50 £15.75
10% offered a hourly rate of more than £53.50 £52.50 £48.15
UK excluding London average hourly rate £26.00 £30.00 £30.00
% change year-on-year
-13.33% -

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 16 September 2014.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +34 22 £350 -4.10% 23
Kingston Upon Thames - 2 £375 -
Surbiton - - - -
Uxbridge - - - -
Bromley - - - - 1
Dagenham - - - -
Southwark - - - -
Hammersmith - - - - 1
Wimbledon - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 16 September 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 225 (100.00%) Marketing
2 105 (46.67%) Finance
3 78 (34.67%) Programme Management
4 77 (34.22%) SAP
4 77 (34.22%) Business Intelligence
5 75 (33.33%) Telecoms
5 75 (33.33%) Manufacturing
6 73 (32.44%) Electronics
7 65 (28.89%) SAP Oil and Gas
7 65 (28.89%) DTV
8 50 (22.22%) HTML
9 48 (21.33%) Analytics
10 42 (18.67%) Agile Software Development
11 36 (16.00%) Social Media
12 34 (15.11%) Project Management
12 34 (15.11%) JavaScript
13 30 (13.33%) CSS
13 30 (13.33%) User Experience
14 28 (12.44%) Content Management
14 28 (12.44%) SEO
15 27 (12.00%) Adobe
16 25 (11.11%) Retail
17 24 (10.67%) SQL
18 23 (10.22%) CRM
18 23 (10.22%) Analytical Skills
19 21 (9.33%) Scrum
20 20 (8.89%) Google
20 20 (8.89%) NHS
20 20 (8.89%) HTML5
21 18 (8.00%) E-Commerce

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 16 September 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 17 (7.56%) CMS
2 9 (4.00%) SharePoint
3 8 (3.56%) Adobe CQ
4 7 (3.11%) SAS
5 6 (2.67%) Apache
6 5 (2.22%) WebSphere
7 4 (1.78%) WordPress
8 3 (1.33%) Joomla!
8 3 (1.33%) IIS
8 3 (1.33%) Confluence
8 3 (1.33%) Tomcat
9 2 (0.89%) Liferay
9 2 (0.89%) Moodle
9 2 (0.89%) Drupal
10 1 (0.44%) Sitecore CMS
10 1 (0.44%) TYPO3
10 1 (0.44%) Oracle Workflow
10 1 (0.44%) SharePoint 2013
Applications
1 12 (5.33%) MS Excel
2 9 (4.00%) Photoshop
3 7 (3.11%) Adobe Illustrator
4 4 (1.78%) MS Project
4 4 (1.78%) MS PowerPoint
5 3 (1.33%) MS Office
5 3 (1.33%) SPSS
6 2 (0.89%) MS Visio
6 2 (0.89%) OmniGraffle
7 1 (0.44%) Spreadsheet
7 1 (0.44%) RoboHelp
7 1 (0.44%) InDesign
Business Applications
1 65 (28.89%) SAP Oil and Gas
2 15 (6.67%) Google Analytics
3 11 (4.89%) SiteCatalyst
4 1 (0.44%) WebTrends
4 1 (0.44%) Oracle EBS
4 1 (0.44%) SAP CRM
4 1 (0.44%) Dynamics CRM
4 1 (0.44%) Loan IQ
4 1 (0.44%) Misys Midas
4 1 (0.44%) SAP SRM
Cloud Services
1 4 (1.78%) Microsoft Azure
1 4 (1.78%) SaaS
2 3 (1.33%) Amazon EC2
3 2 (0.89%) Amazon S3
3 2 (0.89%) Amazon AWS
3 2 (0.89%) Office 365
3 2 (0.89%) AWS Data Pipeline
4 1 (0.44%) GitHub
4 1 (0.44%) Google Apps
Communications & Networking
1 6 (2.67%) Internet
2 5 (2.22%) SMS
3 2 (0.89%) FTP
3 2 (0.89%) Intranet
3 2 (0.89%) WinSCP
4 1 (0.44%) 3G
4 1 (0.44%) MPLS
4 1 (0.44%) Wireless
4 1 (0.44%) LTE
4 1 (0.44%) HTTP
4 1 (0.44%) DNS
4 1 (0.44%) LDAP
4 1 (0.44%) LAN
4 1 (0.44%) UMTS
4 1 (0.44%) VoIP
4 1 (0.44%) WAN
Database & Business Intelligence
1 13 (5.78%) SQL Server
2 9 (4.00%) MySQL
3 8 (3.56%) Big Data
4 5 (2.22%) Relational Database
4 5 (2.22%) Data Warehouse
5 4 (1.78%) Oracle Exadata
5 4 (1.78%) SQL Server Integration Services
5 4 (1.78%) SQL Server 2008
5 4 (1.78%) Oracle Database
6 3 (1.33%) Data Mining
6 3 (1.33%) SQL Server Reporting Services
6 3 (1.33%) SQL Server 2005
7 2 (0.89%) Oracle Database 10g
7 2 (0.89%) SAP BW
7 2 (0.89%) SQL Server Analysis Services
7 2 (0.89%) Hadoop
7 2 (0.89%) Amazon Redshift
7 2 (0.89%) Amazon DynamoDB
8 1 (0.44%) Oracle ODI
8 1 (0.44%) Couchbase
Development Applications
1 4 (1.78%) Eclipse
1 4 (1.78%) Ant
1 4 (1.78%) SoapUI
2 3 (1.33%) Selenium
2 3 (1.33%) Git (software)
2 3 (1.33%) Visual Studio
2 3 (1.33%) JIRA
3 2 (0.89%) Dreamweaver
3 2 (0.89%) Team Foundation Server
3 2 (0.89%) SpecFlow
3 2 (0.89%) Balsamiq Mockups
3 2 (0.89%) Axure RP
3 2 (0.89%) Cucumber
4 1 (0.44%) Capybara
4 1 (0.44%) Jenkins
4 1 (0.44%) WebDriver
4 1 (0.44%) JMeter
4 1 (0.44%) NUnit
4 1 (0.44%) Subversion
4 1 (0.44%) TestPartner
General
1 225 (100.00%) Marketing
2 105 (46.67%) Finance
3 75 (33.33%) Telecoms
3 75 (33.33%) Manufacturing
4 73 (32.44%) Electronics
5 25 (11.11%) Retail
6 17 (7.56%) Banking
7 11 (4.89%) Advertising
8 9 (4.00%) Legal
9 7 (3.11%) Publishing
10 5 (2.22%) Retail Banking
11 4 (1.78%) Games
12 3 (1.33%) Financial Institution
13 1 (0.44%) Pharmaceutical
13 1 (0.44%) Law
13 1 (0.44%) Billing
13 1 (0.44%) Wholesale Banking
13 1 (0.44%) French Language
Job Titles
1 44 (19.56%) Developer
2 38 (16.89%) Analyst
3 26 (11.56%) Project Manager
4 20 (8.89%) Business Analyst
5 19 (8.44%) Consultant
6 11 (4.89%) Architect
6 11 (4.89%) Marketing Manager
7 10 (4.44%) Marketing Executive
7 10 (4.44%) Digital Project Manager
7 10 (4.44%) Senior Developer
8 9 (4.00%) Designer
8 9 (4.00%) Digital Marketing Manager
9 8 (3.56%) Data Analyst
10 7 (3.11%) SQL Developer
10 7 (3.11%) Web Analyst
11 6 (2.67%) Marketing Project Manager
11 6 (2.67%) Digital Marketing Executive
12 5 (2.22%) User Experience Designer
12 5 (2.22%) Content Manager
12 5 (2.22%) Campaign Manager
Libraries, Frameworks & Software Standards
1 50 (22.22%) HTML
2 30 (13.33%) CSS
3 20 (8.89%) HTML5
4 13 (5.78%) jQuery
5 12 (5.33%) .NET
6 11 (4.89%) Web Services
7 10 (4.44%) XML
8 9 (4.00%) ASP.NET
9 8 (3.56%) J2EE
9 8 (3.56%) LAMP
9 8 (3.56%) XHTML
9 8 (3.56%) CSS3
10 6 (2.67%) Ajax
11 5 (2.22%) .NET Framework
11 5 (2.22%) CodeIgniter
11 5 (2.22%) ASP.NET MVC
12 4 (1.78%) SOAP
12 4 (1.78%) Laravel
12 4 (1.78%) JAX-RS
12 4 (1.78%) AngularJS
Miscellaneous
1 65 (28.89%) DTV
2 36 (16.00%) Social Media
3 30 (13.33%) User Experience
4 23 (10.22%) Analytical Skills
5 20 (8.89%) NHS
6 13 (5.78%) Visualisation
7 8 (3.56%) Digital Media
8 7 (3.11%) Mobile App
9 6 (2.67%) Open Source
9 6 (2.67%) FMCG
9 6 (2.67%) Copywriting
10 5 (2.22%) Blog
10 5 (2.22%) Social Network
11 4 (1.78%) E-Learning
11 4 (1.78%) Informatics
12 3 (1.33%) Statistics
12 3 (1.33%) Computer Science
12 3 (1.33%) Mobile Banking
12 3 (1.33%) Mobile Payment
13 2 (0.89%) Online Banking
Operating Systems
1 17 (7.56%) Linux
2 14 (6.22%) Windows
3 9 (4.00%) UNIX
4 4 (1.78%) Solaris
5 2 (0.89%) Android
5 2 (0.89%) Apple iOS
6 1 (0.44%) Windows 7
Processes & Methodologies
1 78 (34.67%) Programme Management
2 77 (34.22%) Business Intelligence
3 48 (21.33%) Analytics
4 42 (18.67%) Agile Software Development
5 34 (15.11%) Project Management
6 28 (12.44%) SEO
6 28 (12.44%) Content Management
7 23 (10.22%) CRM
8 21 (9.33%) Scrum
9 18 (8.00%) E-Commerce
10 16 (7.11%) Stakeholder Management
10 16 (7.11%) Web Analytics
11 13 (5.78%) Email Marketing
12 11 (4.89%) Mentoring
13 10 (4.44%) TDD
13 10 (4.44%) Migration
13 10 (4.44%) MVC
13 10 (4.44%) PRINCE2
14 9 (4.00%) OO
15 8 (3.56%) B2B
Programming Languages
1 34 (15.11%) JavaScript
2 24 (10.67%) SQL
3 17 (7.56%) Java
4 11 (4.89%) C#
5 10 (4.44%) PHP
6 4 (1.78%) PL/SQL
7 3 (1.33%) T-SQL
8 2 (0.89%) Perl
8 2 (0.89%) TypeScript
8 2 (0.89%) Shell Script
8 2 (0.89%) Ruby
9 1 (0.44%) SAS Macro
9 1 (0.44%) ActionScript 3.0
9 1 (0.44%) Google Apps Script
9 1 (0.44%) C++
9 1 (0.44%) VB
9 1 (0.44%) ActionScript
9 1 (0.44%) Python
Qualifications
1 13 (5.78%) Degree
2 3 (1.33%) ITIL Certification
3 2 (0.89%) DV Cleared
3 2 (0.89%) Security Cleared
4 1 (0.44%) Six Sigma Black Belt
4 1 (0.44%) CISA
4 1 (0.44%) ISSAP
4 1 (0.44%) MCTS
4 1 (0.44%) Postgraduate
4 1 (0.44%) CISSP
4 1 (0.44%) Microsoft Certification
4 1 (0.44%) OCP
4 1 (0.44%) Oracle Certification
Quality Assurance & Compliance
1 10 (4.44%) SLA
2 6 (2.67%) QA
3 1 (0.44%) HL7
3 1 (0.44%) Data Quality
3 1 (0.44%) ISO/IEC 27001
3 1 (0.44%) WCAG
3 1 (0.44%) WAI
System Software
1 2 (0.89%) Active Directory
1 2 (0.89%) Cronacle
2 1 (0.44%) Oracle RAC
2 1 (0.44%) Oracle RMAN
Systems Management
1 1 (0.44%) Oracle Statspack
1 1 (0.44%) HP Data Protector
1 1 (0.44%) Data Guard
1 1 (0.44%) Capistrano
1 1 (0.44%) HP UCMDB
Vendors
1 77 (34.22%) SAP
2 27 (12.00%) Adobe
3 20 (8.89%) Google
4 17 (7.56%) Microsoft
5 12 (5.33%) Oracle
6 11 (4.89%) Eloqua
6 11 (4.89%) Marketo
7 8 (3.56%) Salesforce.com
8 6 (2.67%) Pardot
9 4 (1.78%) Omniture
9 4 (1.78%) DoubleClick
9 4 (1.78%) IBM
10 3 (1.33%) Cisco
10 3 (1.33%) ExactTarget
10 3 (1.33%) Pega
10 3 (1.33%) Tableau
10 3 (1.33%) Facebook
10 3 (1.33%) Twitter
11 2 (0.89%) Zend
11 2 (0.89%) Red Hat
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