The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 283 307 329
Rank change year-on-year
+24 +22
Contract jobs citing Digital Marketing 169 135 113
As % of all contract IT jobs located in London 0.73% 0.57% 0.47%
As % of the Processes & Methodologies category 0.86% 0.69% 0.57%
Number of daily rates quoted 118 102 67
Median daily rate £450 £325 £350
Median daily rate % change year-on-year
+38.46% -7.14%
90% offered a daily rate of more than £247 £203 £200
10% offered a daily rate of more than £586 £470 £495
UK excluding London median daily rate £400 £325 £350
% change year-on-year
+23.07% -7.14%
Number of hourly rates quoted 2 0 1
Median hourly rate £26.94 - £28.00
UK excluding London median hourly rate £32.00 £20.00 £35.98
% change year-on-year
+60.00% -44.40%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19741 19475 19801
As % of all contract IT jobs located in London 85.76% 82.22% 81.49%
Number of daily rates quoted 14170 13879 13791
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 171 220 236
Median hourly rate £23.50 £22.24 £21.00
Median hourly rate % change year-on-year
+5.68% +5.88%
90% offered a hourly rate of more than £12.50 £13.17 £13.49
10% offered a hourly rate of more than £55.00 £60.00 £45.00
UK excluding London median hourly rate £30.00 £33.00 £25.75
% change year-on-year
-9.09% +28.15%

Digital Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 26 August 2016.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 26 August 2016.

Digital Marketing Hourly Rate Histogram in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +13 19 £475 +52.61% 10
Canary Wharf +1 2 £450 +38.46%
Uxbridge - 2 - - 2
Wimbledon -2 1 £250 -9.09%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 26 August 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Digital Marketing.

1 339 (100.00%) Marketing
2 164 (48.38%) Finance
3 141 (41.59%) Business Intelligence
4 139 (41.00%) Telecoms
5 137 (40.41%) Programme Management
6 134 (39.53%) SAP
7 133 (39.23%) Manufacturing
7 133 (39.23%) Electronics
7 133 (39.23%) SAP Oil and Gas
8 123 (36.28%) Agile Software Development
9 86 (25.37%) Analytics
10 79 (23.30%) E-Commerce
11 74 (21.83%) Java
12 63 (18.58%) Scrum
13 59 (17.40%) HTML
14 49 (14.45%) TDD
15 45 (13.27%) Retail
15 45 (13.27%) CSS
16 43 (12.68%) Linux
17 40 (11.80%) Continuous Integration
18 36 (10.62%) SQL
19 34 (10.03%) J2EE
19 34 (10.03%) Web Services
20 33 (9.73%) JavaScript
21 32 (9.44%) CRM
22 31 (9.14%) Google
22 31 (9.14%) Analytical Skills
23 29 (8.55%) SEO
24 28 (8.26%) B2C
24 28 (8.26%) Social Media

Digital Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (5.31%) CMS
1 18 (5.31%) Tomcat
2 14 (4.13%) Apache
2 14 (4.13%) Confluence
3 13 (3.83%) Adobe Experience Manager
4 11 (3.24%) Apache Spark
5 10 (2.95%) Mule
6 9 (2.65%) Oracle Service Bus
7 7 (2.06%) SharePoint
7 7 (2.06%) WordPress
8 6 (1.77%) Drupal
8 6 (1.77%) Elasticsearch
9 4 (1.18%) Sitecore CMS
9 4 (1.18%) Umbraco
9 4 (1.18%) WebLogic
10 3 (0.88%) Exchange Server 2010
10 3 (0.88%) IIS
10 3 (0.88%) MS Exchange
10 3 (0.88%) SAS
11 2 (0.59%) OpenStack
Applications
1 22 (6.49%) MS Excel
2 18 (5.31%) MS Office
3 16 (4.72%) MS PowerPoint
4 10 (2.95%) Photoshop
5 3 (0.88%) MS Project
6 2 (0.59%) Adobe Creative Suite
7 1 (0.29%) Adobe After Effects
7 1 (0.29%) InVision
7 1 (0.29%) MS Visio
7 1 (0.29%) SPSS
Business Applications
1 133 (39.23%) SAP Oil and Gas
2 6 (1.77%) Magento
3 4 (1.18%) Adobe Campaign
3 4 (1.18%) Unica
4 3 (0.88%) Eloqua
4 3 (0.88%) Radian6
5 2 (0.59%) Dynamics CRM
5 2 (0.59%) Salesforce.com CRM
5 2 (0.59%) SDL Web 8
6 1 (0.29%) Oracle Applications
6 1 (0.29%) Oracle CRM
6 1 (0.29%) Oracle EBS
6 1 (0.29%) Oracle EBS R12
6 1 (0.29%) Shopify
6 1 (0.29%) WebTrends
Cloud Services
1 24 (7.08%) Google Analytics
2 11 (3.24%) Amazon AWS
3 6 (1.77%) GitHub
4 5 (1.47%) AdWords
4 5 (1.47%) Microsoft Azure
5 4 (1.18%) Adobe Analytics
5 4 (1.18%) Yammer
6 2 (0.59%) Amazon EC2
6 2 (0.59%) AWS Lambda
6 2 (0.59%) BlueKai
6 2 (0.59%) Force.com
6 2 (0.59%) Google Checkout
6 2 (0.59%) IaaS
6 2 (0.59%) Responsys
6 2 (0.59%) Slack
7 1 (0.29%) AWS OpsWorks
7 1 (0.29%) Basecamp
7 1 (0.29%) Google Play
7 1 (0.29%) iPaaS
7 1 (0.29%) SuccessFactors
Communications & Networking
1 18 (5.31%) Internet
2 7 (2.06%) SMS
3 6 (1.77%) TCP/IP
4 5 (1.47%) HTTP
5 4 (1.18%) Intranet
6 3 (0.88%) Firewall
6 3 (0.88%) Reverse Proxy
6 3 (0.88%) SSL
6 3 (0.88%) Value-Added Service
7 2 (0.59%) VoIP
7 2 (0.59%) WebEx
8 1 (0.29%) AMQP
8 1 (0.29%) Broadband
8 1 (0.29%) DNS
8 1 (0.29%) Fibre Channel
8 1 (0.29%) HTTPS
8 1 (0.29%) Network Security
8 1 (0.29%) OpenVPN
8 1 (0.29%) SAN
Database & Business Intelligence
1 20 (5.90%) Hadoop
2 19 (5.60%) Big Data
3 15 (4.42%) MySQL
3 15 (4.42%) NoSQL
4 10 (2.95%) MongoDB
5 9 (2.65%) Data Warehouse
6 6 (1.77%) Apache Hive
6 6 (1.77%) PostgreSQL
7 5 (1.47%) SQL Server
8 4 (1.18%) Redis
9 3 (0.88%) Apache Cassandra
9 3 (0.88%) Data Mining
10 2 (0.59%) Amazon Redshift
10 2 (0.59%) Power BI
11 1 (0.29%) Cloudera CDH
11 1 (0.29%) Electronic Patient Records
11 1 (0.29%) HBase
11 1 (0.29%) Neo4j
11 1 (0.29%) SQL Server 2014
11 1 (0.29%) SQL Server 2016
Development Applications
1 22 (6.49%) JIRA
2 19 (5.60%) Jenkins
3 18 (5.31%) Git (software)
4 15 (4.42%) JUnit
5 11 (3.24%) Subversion
6 5 (1.47%) Mockito
7 4 (1.18%) Cucumber
7 4 (1.18%) Gradle
7 4 (1.18%) Maven
7 4 (1.18%) TestNG
7 4 (1.18%) WebDriver
8 3 (0.88%) Dreamweaver
8 3 (0.88%) TeamCity
9 2 (0.59%) Artifactory
9 2 (0.59%) Grunt
9 2 (0.59%) gulp
9 2 (0.59%) Vagrant
10 1 (0.29%) git-flow
10 1 (0.29%) PhantomJS
10 1 (0.29%) Sonatype Nexus
General
1 339 (100.00%) Marketing
2 164 (48.38%) Finance
3 139 (41.00%) Telecoms
4 133 (39.23%) Electronics
4 133 (39.23%) Manufacturing
5 45 (13.27%) Retail
6 21 (6.19%) Advertising
7 9 (2.65%) Publishing
8 7 (2.06%) Legal
9 6 (1.77%) Banking
10 4 (1.18%) Pharmaceutical
11 3 (0.88%) Brand Awareness
12 2 (0.59%) Automotive
12 2 (0.59%) French Language
13 1 (0.29%) Games
13 1 (0.29%) German Language
13 1 (0.29%) Investment Banking
13 1 (0.29%) Italian Language
13 1 (0.29%) Local Government
13 1 (0.29%) Multimedia
Job Titles
1 94 (27.73%) Developer
2 42 (12.39%) Analyst
3 35 (10.32%) Architect
4 29 (8.55%) Java Developer
5 26 (7.67%) Marketing Manager
6 24 (7.08%) Solutions Architect
7 22 (6.49%) Senior Developer
8 20 (5.90%) Project Manager
9 17 (5.01%) Consultant
10 15 (4.42%) DevOps Engineer
10 15 (4.42%) Digital Marketing Manager
11 14 (4.13%) Business Analyst
12 12 (3.54%) Hybris Developer
12 12 (3.54%) Integration Developer
13 9 (2.65%) Digital Analyst
13 9 (2.65%) Digital Architect
13 9 (2.65%) Digital Project Manager
13 9 (2.65%) Lead Developer
13 9 (2.65%) Marketing Consultant
13 9 (2.65%) SQL Analyst
Libraries, Frameworks & Software Standards
1 59 (17.40%) HTML
2 45 (13.27%) CSS
3 34 (10.03%) J2EE
3 34 (10.03%) Web Services
4 27 (7.96%) SOAP
5 25 (7.37%) JMS
5 25 (7.37%) RESTful
6 24 (7.08%) Spring
7 22 (6.49%) HTML5
8 19 (5.60%) CSS3
9 15 (4.42%) XML
10 14 (4.13%) .NET
10 14 (4.13%) Ajax
10 14 (4.13%) jQuery
11 13 (3.83%) Spring MVC
12 9 (2.65%) AngularJS
12 9 (2.65%) Apache Camel
12 9 (2.65%) JSON
12 9 (2.65%) JSP
12 9 (2.65%) XSD
Miscellaneous
1 31 (9.14%) Analytical Skills
2 28 (8.26%) Social Media
3 24 (7.08%) User Experience
4 8 (2.36%) Digital Media
5 7 (2.06%) Mobile App
5 7 (2.06%) Statistics
6 6 (1.77%) Fintech
6 6 (1.77%) Visualisation
7 5 (1.47%) Algorithms
7 5 (1.47%) Virtual Team
7 5 (1.47%) Wiki
8 4 (1.18%) Computer Science
8 4 (1.18%) FMCG
8 4 (1.18%) Graphic Design
8 4 (1.18%) iPad
8 4 (1.18%) Mathematics
8 4 (1.18%) New Media
9 3 (0.88%) Management Information System
9 3 (0.88%) NHS
9 3 (0.88%) Over-the-Top Content
Operating Systems
1 43 (12.68%) Linux
2 13 (3.83%) Unix
3 10 (2.95%) Windows
4 6 (1.77%) Android
5 5 (1.47%) CentOS
5 5 (1.47%) Red Hat Enterprise Linux
6 4 (1.18%) Apple iOS
6 4 (1.18%) Fedora
7 2 (0.59%) Ubuntu
7 2 (0.59%) Windows 7
8 1 (0.29%) Data ONTAP
8 1 (0.29%) Embedded Linux
8 1 (0.29%) Mac OS X
8 1 (0.29%) Mac OS X Server
8 1 (0.29%) SUSE
8 1 (0.29%) VMS
8 1 (0.29%) Windows Server 2008
Processes & Methodologies
1 141 (41.59%) Business Intelligence
2 137 (40.41%) Programme Management
3 123 (36.28%) Agile Software Development
4 86 (25.37%) Analytics
5 79 (23.30%) E-Commerce
6 63 (18.58%) Scrum
7 49 (14.45%) TDD
8 40 (11.80%) Continuous Integration
9 32 (9.44%) CRM
10 29 (8.55%) SEO
11 28 (8.26%) B2C
12 25 (7.37%) Project Management
13 22 (6.49%) SOA
13 22 (6.49%) Stakeholder Management
14 21 (6.19%) API Integration
15 19 (5.60%) Direct Marketing
15 19 (5.60%) MVC
15 19 (5.60%) Pay per click
16 18 (5.31%) Coaching
16 18 (5.31%) DevOps
Programming Languages
1 74 (21.83%) Java
2 36 (10.62%) SQL
3 33 (9.73%) JavaScript
4 18 (5.31%) Python
5 11 (3.24%) R
6 10 (2.95%) PHP
7 9 (2.65%) Ruby
8 7 (2.06%) C#
9 5 (1.47%) Bash Shell
9 5 (1.47%) Perl
10 4 (1.18%) ES6
11 3 (0.88%) C
11 3 (0.88%) C++
11 3 (0.88%) PL/SQL
11 3 (0.88%) Scala
12 2 (0.59%) VBA
12 2 (0.59%) XPath
13 1 (0.29%) ECMAScript
13 1 (0.29%) Groovy
13 1 (0.29%) Objective-C
Qualifications
1 25 (7.37%) Degree
2 8 (2.36%) Security Cleared
3 6 (1.77%) DV Cleared
4 2 (0.59%) PMI Certification
4 2 (0.59%) PMP
4 2 (0.59%) SC Cleared
5 1 (0.29%) APMP
5 1 (0.29%) CCNA
5 1 (0.29%) Cisco Certification
5 1 (0.29%) CISSP
5 1 (0.29%) MCSA
5 1 (0.29%) Microsoft Certification
5 1 (0.29%) PRINCE2 Certification
5 1 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 9 (2.65%) QA
2 4 (1.18%) Data Quality
3 1 (0.29%) PCI DSS
3 1 (0.29%) WCAG
System Software
1 10 (2.95%) Docker
2 6 (1.77%) Active Directory
3 4 (1.18%) VMware Infrastructure
4 3 (0.88%) HDFS
4 3 (0.88%) vSphere
5 2 (0.59%) Hyper-V
5 2 (0.59%) Virtual Servers
5 2 (0.59%) VMware ESX
6 1 (0.29%) Apache Flume
6 1 (0.29%) Microsoft Virtual Server
6 1 (0.29%) vCloud
Systems Management
1 13 (3.83%) Puppet
2 11 (3.24%) Opscode Chef
3 5 (1.47%) Packer
3 5 (1.47%) Terraform
4 2 (0.59%) AirWatch
4 2 (0.59%) FreeIPA
4 2 (0.59%) Icinga
4 2 (0.59%) Kubernetes
4 2 (0.59%) Mesos
4 2 (0.59%) Nagios
4 2 (0.59%) SCCM
4 2 (0.59%) SELinux
5 1 (0.29%) Ansible
5 1 (0.29%) Backup Exec
Vendors
1 134 (39.53%) SAP
2 31 (9.14%) Google
3 27 (7.96%) Adobe
4 17 (5.01%) Oracle
5 16 (4.72%) Sitecore
6 15 (4.42%) Microsoft
6 15 (4.42%) Salesforce.com
7 14 (4.13%) hybris
7 14 (4.13%) WSO2
8 9 (2.65%) Facebook
8 9 (2.65%) Tableau
9 8 (2.36%) DoubleClick
10 7 (2.06%) Red Hat
11 6 (1.77%) Salesforce Marketing Cloud
12 5 (1.47%) Akamai
13 4 (1.18%) IBM
13 4 (1.18%) Marketo
13 4 (1.18%) VMware
13 4 (1.18%) webMethods
14 3 (0.88%) ATG
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