The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 304 358 319
Rank change year-on-year
+54 -39
Contract jobs citing Digital Marketing 113 65 81
As % of all contract IT jobs located in London 0.46% 0.26% 0.34%
As % of the Processes & Methodologies category 0.59% 0.33% 0.45%
Number of daily rates quoted 76 41 51
Average daily rate
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of your Daily Rate
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£400 £338 £338
Average daily rate % change year-on-year
+18.51% -
90% offered a daily rate of more than £233 £213 £180
10% offered a daily rate of more than £620 £600 £550
UK excluding London average daily rate £375 £305 £269
% change year-on-year
+22.95% +13.48%
Number of hourly rates quoted 3 3 0
Average hourly rate £21.56 £41.53 -
Average hourly rate % change year-on-year
-48.08% -
UK excluding London average hourly rate £48.50 - £12.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19024 19638 18030
As % of all contract IT jobs located in London 77.45% 77.75% 75.62%
Number of daily rates quoted 13887 13776 12360
Average daily rate £450 £450 £450
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £613 £600 £600
UK excluding London average daily rate £380 £363 £368
% change year-on-year
+4.68% -1.36%
Number of hourly rates quoted 246 240 294
Average hourly rate £22.50 £21.75 £31.00
Average hourly rate % change year-on-year
+3.44% -29.83%
90% offered a hourly rate of more than £12.25 £13.00 £13.50
10% offered a hourly rate of more than £53.50 £55.00 £51.50
UK excluding London average hourly rate £25.00 £27.50 £27.50
% change year-on-year
-9.09% -

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 31 October 2014.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +26 21 £375 +13.63% 24
Docklands, London - - - - 1
Greenwich - - - -
Clapham - - - -
Southwark - - - -
Hammersmith - - - - 1
Wimbledon - - - -
Beckenham - - - -
Hounslow - - - - 1
Kingston Upon Thames - - - - 1
Surbiton - - - -
Uxbridge - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 31 October 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 222 (100.00%) Marketing
2 88 (39.64%) Finance
3 74 (33.33%) Business Intelligence
4 71 (31.98%) Programme Management
5 69 (31.08%) SAP
6 67 (30.18%) Manufacturing
6 67 (30.18%) Telecoms
7 65 (29.28%) Electronics
8 57 (25.68%) SAP Oil and Gas
8 57 (25.68%) DTV
9 52 (23.42%) HTML
9 52 (23.42%) Analytics
10 47 (21.17%) Agile Software Development
11 40 (18.02%) JavaScript
11 40 (18.02%) Social Media
12 36 (16.22%) CSS
13 30 (13.51%) Retail
14 29 (13.06%) Project Management
14 29 (13.06%) User Experience
15 28 (12.61%) Content Management
16 26 (11.71%) SQL
17 25 (11.26%) SEO
17 25 (11.26%) Analytical Skills
18 24 (10.81%) Adobe
19 23 (10.36%) E-Commerce
19 23 (10.36%) HTML5
20 21 (9.46%) CRM
20 21 (9.46%) Scrum
20 21 (9.46%) Google
21 19 (8.56%) CMS

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 31 October 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 19 (8.56%) CMS
2 9 (4.05%) SAS
3 8 (3.60%) Adobe CQ
4 7 (3.15%) SharePoint
5 6 (2.70%) Apache
6 5 (2.25%) WebSphere
7 4 (1.80%) WordPress
7 4 (1.80%) Confluence
8 3 (1.35%) Joomla!
8 3 (1.35%) IIS
9 2 (0.90%) Tomcat
9 2 (0.90%) Node.js
9 2 (0.90%) Liferay
9 2 (0.90%) Moodle
10 1 (0.45%) Drupal
10 1 (0.45%) Sitecore CMS
10 1 (0.45%) TYPO3
10 1 (0.45%) Oracle Workflow
10 1 (0.45%) SharePoint 2013
Applications
1 13 (5.86%) Photoshop
2 12 (5.41%) MS Excel
3 10 (4.50%) Adobe Illustrator
4 6 (2.70%) MS PowerPoint
5 3 (1.35%) SPSS
6 2 (0.90%) MS Project
6 2 (0.90%) Spreadsheet
6 2 (0.90%) OmniGraffle
7 1 (0.45%) Adobe Creative Suite
7 1 (0.45%) MS Office
7 1 (0.45%) ImageReady
7 1 (0.45%) RoboHelp
7 1 (0.45%) Fireworks
7 1 (0.45%) InDesign
Business Applications
1 57 (25.68%) SAP Oil and Gas
2 15 (6.76%) Google Analytics
3 11 (4.95%) SiteCatalyst
4 1 (0.45%) Loan IQ
4 1 (0.45%) Misys Midas
4 1 (0.45%) WebTrends
4 1 (0.45%) Oracle EBS
4 1 (0.45%) SAP CRM
Cloud Services
1 4 (1.80%) SaaS
2 3 (1.35%) Amazon EC2
2 3 (1.35%) Microsoft Azure
3 2 (0.90%) Amazon AWS
3 2 (0.90%) Amazon S3
3 2 (0.90%) Google Apps
3 2 (0.90%) Office 365
3 2 (0.90%) AWS Data Pipeline
4 1 (0.45%) GitHub
Communications & Networking
1 4 (1.80%) Internet
2 3 (1.35%) Intranet
2 3 (1.35%) WinSCP
2 3 (1.35%) FTP
3 1 (0.45%) HTTP
3 1 (0.45%) SNMP
3 1 (0.45%) DNS
3 1 (0.45%) LAN
3 1 (0.45%) SMS
3 1 (0.45%) VoIP
3 1 (0.45%) WAN
3 1 (0.45%) MPLS
3 1 (0.45%) Wireless
3 1 (0.45%) Unified Communications
Database & Business Intelligence
1 10 (4.50%) SQL Server
1 10 (4.50%) Big Data
2 9 (4.05%) MySQL
3 5 (2.25%) Data Warehouse
3 5 (2.25%) Relational Database
4 4 (1.80%) Data Mining
5 3 (1.35%) Oracle Exadata
5 3 (1.35%) SQL Server Integration Services
5 3 (1.35%) Oracle Database
6 2 (0.90%) Amazon Redshift
6 2 (0.90%) Amazon DynamoDB
6 2 (0.90%) Base SAS
6 2 (0.90%) SQL Server Reporting Services
7 1 (0.45%) SQL Server 2005
7 1 (0.45%) OLAP
7 1 (0.45%) Oracle9i Database
7 1 (0.45%) Oracle Database 10g
7 1 (0.45%) SAP BW
7 1 (0.45%) Microsoft Analysis Services
7 1 (0.45%) SAS Enterprise Guide
Development Applications
1 4 (1.80%) Eclipse
1 4 (1.80%) Ant
1 4 (1.80%) Selenium
1 4 (1.80%) Axure RP
1 4 (1.80%) SoapUI
2 3 (1.35%) Cucumber
2 3 (1.35%) Visual Studio
2 3 (1.35%) JIRA
3 2 (0.90%) Dreamweaver
3 2 (0.90%) JMeter
3 2 (0.90%) WebDriver
3 2 (0.90%) Balsamiq Mockups
3 2 (0.90%) Git (software)
3 2 (0.90%) Team Foundation Server
3 2 (0.90%) SpecFlow
4 1 (0.45%) Capybara
4 1 (0.45%) Jenkins
4 1 (0.45%) RSpec
4 1 (0.45%) ProtoShare
4 1 (0.45%) NUnit
General
1 222 (100.00%) Marketing
2 88 (39.64%) Finance
3 67 (30.18%) Manufacturing
3 67 (30.18%) Telecoms
4 65 (29.28%) Electronics
5 30 (13.51%) Retail
6 12 (5.41%) Advertising
7 11 (4.95%) Banking
8 10 (4.50%) Games
9 9 (4.05%) Legal
10 6 (2.70%) Publishing
11 3 (1.35%) Retail Banking
12 1 (0.45%) French Language
12 1 (0.45%) Wholesale Banking
12 1 (0.45%) Law
12 1 (0.45%) Pharmaceutical
12 1 (0.45%) Financial Institution
Job Titles
1 46 (20.72%) Developer
2 42 (18.92%) Analyst
3 24 (10.81%) Project Manager
3 24 (10.81%) Consultant
4 23 (10.36%) Business Analyst
5 13 (5.86%) Architect
6 12 (5.41%) Marketing Manager
7 10 (4.50%) Digital Marketing Manager
7 10 (4.50%) Marketing Executive
7 10 (4.50%) Designer
7 10 (4.50%) Senior Developer
8 8 (3.60%) Digital Project Manager
9 6 (2.70%) CRM Consultant
9 6 (2.70%) Web Developer
9 6 (2.70%) Data Analyst
9 6 (2.70%) Digital Marketing Executive
10 5 (2.25%) Campaign Manager
10 5 (2.25%) SQL Developer
10 5 (2.25%) PHP Developer
10 5 (2.25%) Marketing Project Manager
Libraries, Frameworks & Software Standards
1 52 (23.42%) HTML
2 36 (16.22%) CSS
3 23 (10.36%) HTML5
4 16 (7.21%) jQuery
5 12 (5.41%) Web Services
6 11 (4.95%) XML
6 11 (4.95%) .NET
7 10 (4.50%) CSS3
8 9 (4.05%) XHTML
9 8 (3.60%) LAMP
9 8 (3.60%) Ajax
10 7 (3.15%) J2EE
10 7 (3.15%) ASP.NET
10 7 (3.15%) AngularJS
11 5 (2.25%) SOAP
11 5 (2.25%) .NET Framework
11 5 (2.25%) CodeIgniter
12 4 (1.80%) Symfony
12 4 (1.80%) JAX-WS
12 4 (1.80%) ASP.NET MVC
Miscellaneous
1 57 (25.68%) DTV
2 40 (18.02%) Social Media
3 29 (13.06%) User Experience
4 25 (11.26%) Analytical Skills
5 16 (7.21%) Visualisation
6 10 (4.50%) NHS
7 9 (4.05%) Digital Media
7 9 (4.05%) Mobile App
8 7 (3.15%) Open Source
8 7 (3.15%) FMCG
9 5 (2.25%) Copywriting
9 5 (2.25%) Blog
9 5 (2.25%) Online Games
9 5 (2.25%) E-Learning
9 5 (2.25%) Management Information System
10 4 (1.80%) Mathematics
10 4 (1.80%) Computer Science
11 3 (1.35%) Statistics
11 3 (1.35%) Economics
11 3 (1.35%) Mobile Banking
Operating Systems
1 16 (7.21%) Linux
2 15 (6.76%) Windows
3 8 (3.60%) UNIX
4 4 (1.80%) Solaris
5 2 (0.90%) Apple iOS
5 2 (0.90%) Android
6 1 (0.45%) Windows 7
6 1 (0.45%) VMS
Processes & Methodologies
1 74 (33.33%) Business Intelligence
2 71 (31.98%) Programme Management
3 52 (23.42%) Analytics
4 47 (21.17%) Agile Software Development
5 29 (13.06%) Project Management
6 28 (12.61%) Content Management
7 25 (11.26%) SEO
8 23 (10.36%) E-Commerce
9 21 (9.46%) CRM
9 21 (9.46%) Scrum
10 18 (8.11%) Stakeholder Management
11 13 (5.86%) Email Marketing
12 11 (4.95%) TDD
12 11 (4.95%) Web Analytics
13 10 (4.50%) B2B
13 10 (4.50%) Campaign Management
14 9 (4.05%) Mentoring
14 9 (4.05%) OO
14 9 (4.05%) MVC
14 9 (4.05%) Business Analysis
Programming Languages
1 40 (18.02%) JavaScript
2 26 (11.71%) SQL
3 15 (6.76%) Java
4 10 (4.50%) PHP
4 10 (4.50%) C#
5 4 (1.80%) PL/SQL
6 3 (1.35%) T-SQL
6 3 (1.35%) TypeScript
7 2 (0.90%) Google Apps Script
7 2 (0.90%) Ruby
8 1 (0.45%) SAS Macro
8 1 (0.45%) ActionScript 3.0
8 1 (0.45%) CoffeeScript
8 1 (0.45%) VB
8 1 (0.45%) ActionScript
8 1 (0.45%) Python
8 1 (0.45%) Shell Script
8 1 (0.45%) C++
8 1 (0.45%) Perl
Qualifications
1 15 (6.76%) Degree
2 2 (0.90%) Security Cleared
2 2 (0.90%) Microsoft Certification
2 2 (0.90%) ITIL Certification
3 1 (0.45%) CISA
3 1 (0.45%) ISSAP
3 1 (0.45%) MCTS
3 1 (0.45%) PRINCE2 Certification
3 1 (0.45%) Postgraduate
3 1 (0.45%) MCSE
3 1 (0.45%) CISSP
3 1 (0.45%) Six Sigma Black Belt
3 1 (0.45%) SC Cleared
3 1 (0.45%) DV Cleared
Quality Assurance & Compliance
1 8 (3.60%) SLA
2 4 (1.80%) QA
3 2 (0.90%) WAI
4 1 (0.45%) HL7
4 1 (0.45%) ISO/IEC 27001
4 1 (0.45%) WCAG
System Software
1 2 (0.90%) Cronacle
2 1 (0.45%) Active Directory
Systems Management
1 1 (0.45%) SCCM
1 1 (0.45%) SCOM
1 1 (0.45%) Capistrano
1 1 (0.45%) HP UCMDB
1 1 (0.45%) SCOrch
Vendors
1 69 (31.08%) SAP
2 24 (10.81%) Adobe
3 21 (9.46%) Google
4 13 (5.86%) Microsoft
5 11 (4.95%) Oracle
6 8 (3.60%) Salesforce.com
7 7 (3.15%) Marketo
7 7 (3.15%) Eloqua
8 6 (2.70%) Pardot
8 6 (2.70%) Tableau
9 4 (1.80%) Omniture
9 4 (1.80%) IBM
10 3 (1.35%) Cisco
10 3 (1.35%) VMware
10 3 (1.35%) Facebook
10 3 (1.35%) Twitter
10 3 (1.35%) Pega
11 2 (0.90%) Zend
11 2 (0.90%) ExactTarget
11 2 (0.90%) DoubleClick
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