The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 253 317 333
Rank change year-on-year
+64 +16
Contract jobs citing Digital Marketing 186 104 94
As % of all contract IT jobs located in London 0.81% 0.46% 0.40%
As % of the Processes & Methodologies category 0.97% 0.58% 0.50%
Number of daily rates quoted 141 76 64
Average daily rate £450 £373 £366
Average daily rate % change year-on-year
+20.80% +1.70%
90% offered a daily rate of more than £210 £225 £243
10% offered a daily rate of more than £600 £488 £525
UK excluding London average daily rate £350 £350 £336
% change year-on-year
- +4.08%
Number of hourly rates quoted 11 0 1
Average hourly rate £26.25 - £26.00
UK excluding London average hourly rate £17.81 £18.00 £19.31
% change year-on-year
-1.08% -6.75%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19259 18083 18813
As % of all contract IT jobs located in London 83.70% 80.71% 80.55%
Number of daily rates quoted 13992 12630 13319
Average daily rate £475 £450 £425
Average daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 169 257 230
Average hourly rate £22.00 £20.50 £24.00
Average hourly rate % change year-on-year
+7.31% -14.58%
90% offered a hourly rate of more than £12.83 £11.00 £13.00
10% offered a hourly rate of more than £52.34 £55.00 £57.50
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 29 April 2016.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 29 April 2016.

Digital Marketing Hourly Rate Histogram in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +34 19 £425 +21.42% 16
Uxbridge - 1 £175 -
Canary Wharf - 1 £325 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 29 April 2016, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 376 (100.00%) Marketing
2 177 (47.07%) Finance
3 151 (40.16%) Telecoms
4 148 (39.36%) Business Intelligence
5 143 (38.03%) Electronics
6 142 (37.77%) Programme Management
6 142 (37.77%) SAP
7 141 (37.50%) Manufacturing
7 141 (37.50%) SAP Oil and Gas
8 132 (35.11%) Agile Software Development
9 92 (24.47%) Analytics
10 84 (22.34%) E-Commerce
11 77 (20.48%) Scrum
12 67 (17.82%) HTML
13 66 (17.55%) Java
14 55 (14.63%) CSS
15 54 (14.36%) SEO
16 48 (12.77%) Google
17 47 (12.50%) Social Media
18 44 (11.70%) Adobe
18 44 (11.70%) SQL
18 44 (11.70%) Google Analytics
19 43 (11.44%) Project Management
20 41 (10.90%) JavaScript
21 39 (10.37%) TDD
22 36 (9.57%) Degree
23 35 (9.31%) CMS
24 34 (9.04%) Linux
25 33 (8.78%) B2C
25 33 (8.78%) Stakeholder Management

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 29 April 2016, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 35 (9.31%) CMS
2 16 (4.26%) Tomcat
3 14 (3.72%) Apache
4 13 (3.46%) Adobe Experience Manager
4 13 (3.46%) Drupal
5 12 (3.19%) Confluence
6 10 (2.66%) SharePoint
7 8 (2.13%) Sitecore CMS
8 7 (1.86%) Umbraco
8 7 (1.86%) WordPress
9 6 (1.60%) Mule
10 5 (1.33%) Exchange Server 2010
10 5 (1.33%) MS Exchange
10 5 (1.33%) Oracle Service Bus
11 4 (1.06%) Apache Spark
12 3 (0.80%) Elasticsearch
12 3 (0.80%) ExpressionEngine
12 3 (0.80%) Joomla!
13 2 (0.53%) Sitefinity
13 2 (0.53%) WebLogic
Applications
1 31 (8.24%) MS Excel
2 24 (6.38%) MS Office
3 18 (4.79%) MS PowerPoint
4 13 (3.46%) Photoshop
5 6 (1.60%) MS Project
6 4 (1.06%) MS Visio
7 3 (0.80%) Fireworks
8 2 (0.53%) Adobe Creative Suite
Business Applications
1 141 (37.50%) SAP Oil and Gas
2 8 (2.13%) WebTrends
3 7 (1.86%) Adobe Campaign
4 3 (0.80%) Dynamics CRM
4 3 (0.80%) Eloqua
4 3 (0.80%) Magento
5 2 (0.53%) Remedy ITSM
6 1 (0.27%) Lorenzo
6 1 (0.27%) SAP CRM
6 1 (0.27%) SAP ERP
6 1 (0.27%) SDL Web 8
6 1 (0.27%) Unit4 Business World
Cloud Services
1 44 (11.70%) Google Analytics
2 11 (2.93%) Adobe Analytics
3 9 (2.39%) Amazon AWS
4 8 (2.13%) GitHub
5 6 (1.60%) Yammer
6 5 (1.33%) AdWords
7 4 (1.06%) Microsoft Azure
7 4 (1.06%) SuccessFactors
8 3 (0.80%) Google Checkout
8 3 (0.80%) Google Cloud Platform
8 3 (0.80%) MailChimp
9 2 (0.53%) Amazon EC2
9 2 (0.53%) AWS Lambda
9 2 (0.53%) Cloud Computing
10 1 (0.27%) Amazon S3
10 1 (0.27%) AWS OpsWorks
10 1 (0.27%) Basecamp
10 1 (0.27%) Google Tag Manager
10 1 (0.27%) IaaS
10 1 (0.27%) Trello
Communications & Networking
1 16 (4.26%) Internet
2 9 (2.39%) Intranet
3 5 (1.33%) TCP/IP
4 4 (1.06%) Firewall
4 4 (1.06%) HTTP
5 3 (0.80%) FTP
5 3 (0.80%) Value-Added Service
6 2 (0.53%) SMS
6 2 (0.53%) VoIP
6 2 (0.53%) WebEx
6 2 (0.53%) Wi-Fi
7 1 (0.27%) BIG-IP
7 1 (0.27%) DNS
7 1 (0.27%) HTTPS
7 1 (0.27%) LAN
7 1 (0.27%) Network Security
7 1 (0.27%) VPN
7 1 (0.27%) WAN
Database & Business Intelligence
1 19 (5.05%) Big Data
2 15 (3.99%) MySQL
3 12 (3.19%) NoSQL
4 9 (2.39%) MongoDB
5 8 (2.13%) Data Warehouse
5 8 (2.13%) Hadoop
6 7 (1.86%) Apache Cassandra
6 7 (1.86%) SQL Server
7 5 (1.33%) Data Mining
8 4 (1.06%) Apache Hive
8 4 (1.06%) Neo4j
9 3 (0.80%) BigQuery
10 2 (0.53%) Amazon Redshift
10 2 (0.53%) Electronic Patient Records
10 2 (0.53%) Oracle Database
10 2 (0.53%) PostgreSQL
10 2 (0.53%) Power BI
10 2 (0.53%) Relational Database
10 2 (0.53%) SQL Server Reporting Services
11 1 (0.27%) SQL Server 2005
Development Applications
1 24 (6.38%) JIRA
2 14 (3.72%) Git (software)
2 14 (3.72%) Subversion
3 13 (3.46%) JUnit
4 11 (2.93%) Jenkins
5 6 (1.60%) Cucumber
5 6 (1.60%) JMeter
6 4 (1.06%) Gradle
6 4 (1.06%) Mockito
6 4 (1.06%) Selenium
6 4 (1.06%) VisualVM
7 3 (0.80%) Appium
7 3 (0.80%) Capybara
7 3 (0.80%) Dreamweaver
7 3 (0.80%) RSpec
7 3 (0.80%) Sublime Text
7 3 (0.80%) TeamCity
7 3 (0.80%) WATIR
8 2 (0.53%) JBehave
8 2 (0.53%) WebDriver
General
1 376 (100.00%) Marketing
2 177 (47.07%) Finance
3 151 (40.16%) Telecoms
4 143 (38.03%) Electronics
5 141 (37.50%) Manufacturing
6 31 (8.24%) Retail
7 24 (6.38%) Advertising
8 13 (3.46%) Publishing
9 5 (1.33%) Banking
10 4 (1.06%) French Language
10 4 (1.06%) Legal
11 3 (0.80%) Games
11 3 (0.80%) German Language
12 2 (0.53%) Brand Awareness
12 2 (0.53%) Danish Language
12 2 (0.53%) Italian Language
12 2 (0.53%) Law
12 2 (0.53%) Multimedia
12 2 (0.53%) Pharmaceutical
12 2 (0.53%) Spanish Language
Job Titles
1 89 (23.67%) Developer
2 50 (13.30%) Analyst
3 45 (11.97%) Architect
4 28 (7.45%) Project Manager
5 27 (7.18%) Senior Developer
6 26 (6.91%) Java Developer
7 23 (6.12%) Marketing Manager
8 22 (5.85%) Business Analyst
9 21 (5.59%) Digital Architect
10 20 (5.32%) Digital Analyst
11 17 (4.52%) Consultant
12 16 (4.26%) Digital Project Manager
13 14 (3.72%) Solutions Architect
14 13 (3.46%) Hybris Developer
15 12 (3.19%) Digital Business Analyst
15 12 (3.19%) Digital Marketing Manager
16 11 (2.93%) DevOps Engineer
17 10 (2.66%) Marketing Executive
18 9 (2.39%) Marketing Analyst
18 9 (2.39%) Senior Manager
Libraries, Frameworks & Software Standards
1 67 (17.82%) HTML
2 55 (14.63%) CSS
3 26 (6.91%) J2EE
4 25 (6.65%) Web Services
5 24 (6.38%) jQuery
6 23 (6.12%) .NET
7 20 (5.32%) Spring
8 16 (4.26%) HTML5
8 16 (4.26%) SOAP
9 15 (3.99%) JMS
9 15 (3.99%) RESTful
10 13 (3.46%) XML
11 12 (3.19%) CSS3
12 10 (2.66%) .NET Framework
12 10 (2.66%) Ajax
12 10 (2.66%) ASP.NET
13 8 (2.13%) JSP
13 8 (2.13%) Spring MVC
13 8 (2.13%) XSD
14 7 (1.86%) Hibernate
Miscellaneous
1 47 (12.50%) Social Media
2 29 (7.71%) Analytical Skills
3 26 (6.91%) User Experience
4 19 (5.05%) Mobile App
5 12 (3.19%) Digital Media
6 11 (2.93%) Algorithms
7 8 (2.13%) Computer Science
7 8 (2.13%) FMCG
7 8 (2.13%) Graphic Design
8 7 (1.86%) Mathematics
8 7 (1.86%) Statistics
9 6 (1.60%) Wiki
10 5 (1.33%) iPad
11 4 (1.06%) Economics
11 4 (1.06%) NHS
12 3 (0.80%) Blog
12 3 (0.80%) Copywriting
12 3 (0.80%) Management Information System
12 3 (0.80%) Robotics
12 3 (0.80%) W3C
Operating Systems
1 34 (9.04%) Linux
2 11 (2.93%) Unix
3 9 (2.39%) Android
4 8 (2.13%) Windows
5 5 (1.33%) Apple iOS
5 5 (1.33%) CentOS
6 4 (1.06%) Fedora
6 4 (1.06%) Red Hat Enterprise Linux
7 2 (0.53%) Windows Server 2008
8 1 (0.27%) Data ONTAP
8 1 (0.27%) Embedded Linux
8 1 (0.27%) Mac OS X
8 1 (0.27%) Mac OS X Server
8 1 (0.27%) Ubuntu
8 1 (0.27%) VMS
8 1 (0.27%) Windows 7
8 1 (0.27%) Windows Server
8 1 (0.27%) Windows Server 2003
8 1 (0.27%) Windows Server 2012
Processes & Methodologies
1 148 (39.36%) Business Intelligence
2 142 (37.77%) Programme Management
3 132 (35.11%) Agile Software Development
4 92 (24.47%) Analytics
5 84 (22.34%) E-Commerce
6 77 (20.48%) Scrum
7 54 (14.36%) SEO
8 43 (11.44%) Project Management
9 39 (10.37%) TDD
10 33 (8.78%) B2C
10 33 (8.78%) Stakeholder Management
11 29 (7.71%) Continuous Integration
12 26 (6.91%) Content Management
13 25 (6.65%) B2B
14 23 (6.12%) Campaign Management
14 23 (6.12%) CRM
15 19 (5.05%) BDD
16 18 (4.79%) Kanban
17 17 (4.52%) Technical Architecture
18 16 (4.26%) Web Development
Programming Languages
1 66 (17.55%) Java
2 44 (11.70%) SQL
3 41 (10.90%) JavaScript
4 16 (4.26%) PHP
5 14 (3.72%) C#
5 14 (3.72%) Python
6 12 (3.19%) Ruby
7 7 (1.86%) VBA
8 5 (1.33%) Perl
9 4 (1.06%) Bash Shell
9 4 (1.06%) R
10 3 (0.80%) PowerShell
11 2 (0.53%) Groovy
11 2 (0.53%) PL/SQL
12 1 (0.27%) C
12 1 (0.27%) C++
12 1 (0.27%) ECMAScript
12 1 (0.27%) Objective-C
12 1 (0.27%) T-SQL
12 1 (0.27%) VB
Qualifications
1 36 (9.57%) Degree
2 4 (1.06%) ISEB
2 4 (1.06%) PMI Certification
2 4 (1.06%) PMP
3 3 (0.80%) PRINCE2 Certification
3 3 (0.80%) Security Cleared
4 2 (0.53%) ITIL Certification
4 2 (0.53%) MCSA
4 2 (0.53%) Microsoft Certification
4 2 (0.53%) Postgraduate
4 2 (0.53%) SC Cleared
5 1 (0.27%) BPSS Clearance
5 1 (0.27%) CCNA
5 1 (0.27%) Cisco Certification
5 1 (0.27%) MBA
5 1 (0.27%) MCSE
Quality Assurance & Compliance
1 22 (5.85%) QA
2 4 (1.06%) Data Quality
3 3 (0.80%) WCAG
4 2 (0.53%) COBIT
4 2 (0.53%) SDET
4 2 (0.53%) SLA
System Software
1 10 (2.66%) Docker
2 5 (1.33%) Active Directory
3 2 (0.53%) Hyper-V
3 2 (0.53%) VMware ESX
3 2 (0.53%) VMware Infrastructure
3 2 (0.53%) vSphere
4 1 (0.27%) Microsoft Virtual Server
4 1 (0.27%) Veritas Cluster Server
4 1 (0.27%) XenApp
Systems Management
1 10 (2.66%) Puppet
2 9 (2.39%) Opscode Chef
3 5 (1.33%) Packer
3 5 (1.33%) Terraform
4 2 (0.53%) FreeIPA
4 2 (0.53%) Icinga
4 2 (0.53%) Kubernetes
4 2 (0.53%) Mesos
4 2 (0.53%) Nagios
4 2 (0.53%) SELinux
5 1 (0.27%) Backup Exec
5 1 (0.27%) Business Desktop Deployment
5 1 (0.27%) Kibana
5 1 (0.27%) logstash
5 1 (0.27%) SCCM
Vendors
1 142 (37.77%) SAP
2 48 (12.77%) Google
3 44 (11.70%) Adobe
4 24 (6.38%) Microsoft
5 15 (3.99%) hybris
6 14 (3.72%) Tableau
7 12 (3.19%) Oracle
8 11 (2.93%) Sitecore
9 9 (2.39%) Facebook
9 9 (2.39%) Salesforce.com
10 8 (2.13%) WSO2
11 6 (1.60%) ATG
11 6 (1.60%) DoubleClick
11 6 (1.60%) Splunk
12 5 (1.33%) Red Hat
12 5 (1.33%) Twitter
13 4 (1.06%) Akamai
13 4 (1.06%) New Relic
13 4 (1.06%) Optimizely
13 4 (1.06%) Salesforce Marketing Cloud
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