The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 257 289 324
Rank change year-on-year
+32 +35
Contract jobs citing Digital Marketing 183 138 102
As % of all contract IT jobs located in London 0.86% 0.61% 0.42%
As % of the Processes & Methodologies category 1.01% 0.73% 0.52%
Number of daily rates quoted 141 107 67
Median daily rate £475 £350 £400
Median daily rate % change year-on-year
+35.71% -12.50%
90% offered a daily rate of more than £300 £200 £246
10% offered a daily rate of more than £620 £555 £583
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 4 2
Median hourly rate £13.50 £42.50 £21.56
Median hourly rate % change year-on-year
-68.23% +97.12%
UK excluding London median hourly rate £26.88 £45.50 £48.50
% change year-on-year
-40.93% -6.18%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18121 18873 19441
As % of all contract IT jobs located in London 84.86% 83.49% 80.83%
Number of daily rates quoted 13026 13477 14336
Median daily rate £476 £463 £450
Median daily rate % change year-on-year
+2.81% +2.77%
90% offered a daily rate of more than £338 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 195 233 252
Median hourly rate £27.50 £22.50 £22.50
Median hourly rate % change year-on-year
+22.22% -
90% offered a hourly rate of more than £13.50 £12.50 £11.50
10% offered a hourly rate of more than £50.00 £50.00 £53.50
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Digital Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 3 December 2016.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -12 16 £463 +29.82% 20
Feltham - 1 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 3 December 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Digital Marketing.

1 349 (100.00%) Marketing
2 150 (42.98%) Finance
3 133 (38.11%) Business Intelligence
4 131 (37.54%) Programme Management
5 130 (37.25%) Agile Software Development
6 127 (36.39%) Telecoms
6 127 (36.39%) Manufacturing
6 127 (36.39%) SAP
7 125 (35.82%) Electronics
7 125 (35.82%) SAP Oil and Gas
8 96 (27.51%) Analytics
9 71 (20.34%) E-Commerce
10 65 (18.62%) Java
11 52 (14.90%) HTML
12 51 (14.61%) Retail
13 48 (13.75%) TDD
14 47 (13.47%) Adobe
15 42 (12.03%) JavaScript
15 42 (12.03%) Google
16 41 (11.75%) CSS
17 40 (11.46%) Continuous Integration
18 39 (11.17%) Scrum
19 35 (10.03%) Security Cleared
20 31 (8.88%) SQL
21 30 (8.60%) SEO
22 29 (8.31%) Social Media
22 29 (8.31%) Continuous Delivery
23 28 (8.02%) Analytical Skills
23 28 (8.02%) Oracle
24 27 (7.74%) Google Analytics

Digital Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (6.30%) Adobe Experience Manager
2 18 (5.16%) CMS
3 14 (4.01%) Apache Spark
3 14 (4.01%) Mule
3 14 (4.01%) Oracle Service Bus
4 13 (3.72%) Oracle SOA Suite
5 8 (2.29%) Apache
6 6 (1.72%) Elasticsearch
6 6 (1.72%) WordPress
7 5 (1.43%) Umbraco
8 3 (0.86%) Cloud Foundry
8 3 (0.86%) IIS
8 3 (0.86%) SAS
8 3 (0.86%) Sitecore CMS
9 2 (0.57%) Apache Solr
9 2 (0.57%) Facebook Platform
9 2 (0.57%) SharePoint
9 2 (0.57%) WebSphere
10 1 (0.29%) Confluence
10 1 (0.29%) OpenStack
Applications
1 16 (4.58%) MS Excel
2 10 (2.87%) Photoshop
3 9 (2.58%) MS Office
3 9 (2.58%) MS PowerPoint
4 3 (0.86%) Adobe Illustrator
4 3 (0.86%) MS Project
5 2 (0.57%) Spreadsheet
6 1 (0.29%) Adobe After Effects
6 1 (0.29%) Adobe Creative Suite
6 1 (0.29%) Chatbot
6 1 (0.29%) InVision
6 1 (0.29%) MS Visio
6 1 (0.29%) SPSS
Business Applications
1 125 (35.82%) SAP Oil and Gas
2 6 (1.72%) Sprinklr
3 5 (1.43%) Unica
4 4 (1.15%) Eloqua
4 4 (1.15%) Magento
4 4 (1.15%) Radian6
5 3 (0.86%) Adobe Campaign
5 3 (0.86%) Salesforce.com CRM
6 2 (0.57%) Dynamics CRM
6 2 (0.57%) Oracle EBS R12
6 2 (0.57%) SAP hybris
6 2 (0.57%) SDL Web 8
7 1 (0.29%) Oracle Applications
7 1 (0.29%) Oracle CRM
7 1 (0.29%) Oracle EBS
7 1 (0.29%) Unit4 Business World
7 1 (0.29%) WebTrends
Cloud Services
1 27 (7.74%) Google Analytics
2 21 (6.02%) Amazon AWS
3 10 (2.87%) Adobe Analytics
4 8 (2.29%) PaaS
5 7 (2.01%) Microsoft Azure
6 6 (1.72%) AdWords
6 6 (1.72%) IaaS
7 4 (1.15%) SaaS
8 3 (0.86%) Amazon EC2
8 3 (0.86%) BlueKai
8 3 (0.86%) Datadog
8 3 (0.86%) GitHub
9 2 (0.57%) AWS CloudFormation
9 2 (0.57%) Force.com
9 2 (0.57%) Heroku
9 2 (0.57%) Responsys
9 2 (0.57%) Slack
9 2 (0.57%) Virtual Private Cloud
10 1 (0.29%) Cloud Computing
10 1 (0.29%) iPaaS
Communications & Networking
1 11 (3.15%) HTTP
1 11 (3.15%) Internet
2 8 (2.29%) HTTPS
3 5 (1.43%) SMS
4 3 (0.86%) DKIM
4 3 (0.86%) DMARC
4 3 (0.86%) Reverse Proxy
4 3 (0.86%) SMTP
4 3 (0.86%) SSL
5 2 (0.57%) Firewall
5 2 (0.57%) TCP/IP
5 2 (0.57%) VoIP
5 2 (0.57%) WebEx
6 1 (0.29%) AMQP
6 1 (0.29%) Fibre Channel
6 1 (0.29%) Network Security
6 1 (0.29%) OpenVPN
6 1 (0.29%) SAN
Database & Business Intelligence
1 26 (7.45%) Hadoop
2 24 (6.88%) Big Data
3 16 (4.58%) MongoDB
4 14 (4.01%) PostgreSQL
5 11 (3.15%) Apache Hive
6 10 (2.87%) Redis
7 9 (2.58%) MySQL
7 9 (2.58%) NoSQL
8 7 (2.01%) Data Mining
9 6 (1.72%) SQL Server
10 4 (1.15%) Couchbase
10 4 (1.15%) Data Warehouse
11 3 (0.86%) Amazon RDS
12 2 (0.57%) Amazon DynamoDB
12 2 (0.57%) Amazon Redshift
12 2 (0.57%) Apache Cassandra
12 2 (0.57%) Power BI
12 2 (0.57%) Presto
12 2 (0.57%) SimpleDB
12 2 (0.57%) SQL Server 2014
Development Applications
1 20 (5.73%) Git (software)
2 19 (5.44%) Maven
3 17 (4.87%) Jenkins
4 6 (1.72%) Cucumber
5 4 (1.15%) JUnit
5 4 (1.15%) Subversion
5 4 (1.15%) WebDriver
6 3 (0.86%) Bazaar
6 3 (0.86%) Dreamweaver
6 3 (0.86%) Jasmine
6 3 (0.86%) Karma Test Runner
6 3 (0.86%) Mercurial
6 3 (0.86%) Mockito
6 3 (0.86%) TeamCity
6 3 (0.86%) TestNG
7 2 (0.57%) JIRA
8 1 (0.29%) Atlassian Bamboo
8 1 (0.29%) Oracle APEX
8 1 (0.29%) Selenium
8 1 (0.29%) Visual Studio
General
1 349 (100.00%) Marketing
2 150 (42.98%) Finance
3 127 (36.39%) Manufacturing
3 127 (36.39%) Telecoms
4 125 (35.82%) Electronics
5 51 (14.61%) Retail
6 18 (5.16%) Advertising
7 9 (2.58%) Publishing
8 5 (1.43%) Pharmaceutical
9 4 (1.15%) Banking
10 3 (0.86%) Legal
11 2 (0.57%) Automotive
11 2 (0.57%) Brand Awareness
11 2 (0.57%) Financial Institution
11 2 (0.57%) German Language
12 1 (0.29%) French Language
12 1 (0.29%) Investment Banking
12 1 (0.29%) Local Government
12 1 (0.29%) Multimedia
12 1 (0.29%) Retail Banking
Job Titles
1 93 (26.65%) Developer
2 45 (12.89%) Architect
3 37 (10.60%) Analyst
4 33 (9.46%) Solutions Architect
5 26 (7.45%) Java Developer
5 26 (7.45%) Marketing Manager
6 23 (6.59%) Consultant
6 23 (6.59%) Project Manager
7 18 (5.16%) Digital Marketing Manager
8 16 (4.58%) Business Analyst
9 14 (4.01%) Senior Developer
10 13 (3.72%) Analytics Manager
10 13 (3.72%) Digital Analyst
11 12 (3.44%) Designer
11 12 (3.44%) Digital Project Manager
12 11 (3.15%) Digital Analytics Manager
13 10 (2.87%) Digital Architect
14 9 (2.58%) Integration Developer
14 9 (2.58%) Marketing Project Manager
15 8 (2.29%) Data Engineer
Libraries, Frameworks & Software Standards
1 52 (14.90%) HTML
2 41 (11.75%) CSS
3 26 (7.45%) JSON
4 23 (6.59%) REST
5 20 (5.73%) HTML5
5 20 (5.73%) Web Services
6 17 (4.87%) XML
7 16 (4.58%) AngularJS
7 16 (4.58%) jQuery
7 16 (4.58%) RESTful
8 15 (4.30%) SOAP
9 14 (4.01%) Apache Camel
9 14 (4.01%) Swagger
10 13 (3.72%) .NET
10 13 (3.72%) CSS3
10 13 (3.72%) Middleware
10 13 (3.72%) WireMock
10 13 (3.72%) XSLT
11 12 (3.44%) J2EE
12 11 (3.15%) JMS
Miscellaneous
1 29 (8.31%) Social Media
2 28 (8.02%) Analytical Skills
3 22 (6.30%) User Experience
4 12 (3.44%) FMCG
5 9 (2.58%) Animation
5 9 (2.58%) Visualisation
6 7 (2.01%) Computer Science
7 6 (1.72%) Fintech
8 5 (1.43%) Algorithms
8 5 (1.43%) Digital Media
8 5 (1.43%) NHS
8 5 (1.43%) Statistics
9 4 (1.15%) Mobile App
10 3 (0.86%) Foreign Exchange (FX)
10 3 (0.86%) Mathematics
10 3 (0.86%) Minimum Viable Product
10 3 (0.86%) Virtual Team
11 2 (0.57%) Data Protection Act
11 2 (0.57%) e-Learning
11 2 (0.57%) Management Information System
Operating Systems
1 16 (4.58%) Android
1 16 (4.58%) Linux
2 10 (2.87%) Apple iOS
3 7 (2.01%) Windows
4 1 (0.29%) SUSE
4 1 (0.29%) Ubuntu
4 1 (0.29%) Unix
4 1 (0.29%) Windows 10
4 1 (0.29%) Windows 7
4 1 (0.29%) Windows Server 2012
4 1 (0.29%) Windows XP
Processes & Methodologies
1 133 (38.11%) Business Intelligence
2 131 (37.54%) Programme Management
3 130 (37.25%) Agile Software Development
4 96 (27.51%) Analytics
5 71 (20.34%) E-Commerce
6 48 (13.75%) TDD
7 40 (11.46%) Continuous Integration
8 39 (11.17%) Scrum
9 30 (8.60%) SEO
10 29 (8.31%) Continuous Delivery
11 26 (7.45%) Project Management
12 25 (7.16%) CRM
13 21 (6.02%) Customer Insight
14 20 (5.73%) Pay per click
15 19 (5.44%) Digital Analytics
15 19 (5.44%) Stakeholder Management
16 18 (5.16%) BDD
16 18 (5.16%) Content Management
16 18 (5.16%) Front End Development
17 17 (4.87%) Direct Marketing
Programming Languages
1 65 (18.62%) Java
2 42 (12.03%) JavaScript
3 31 (8.88%) SQL
4 22 (6.30%) Python
5 13 (3.72%) XPath
6 10 (2.87%) C#
6 10 (2.87%) R
6 10 (2.87%) Scala
7 8 (2.29%) Objective-C
7 8 (2.29%) Ruby
8 7 (2.01%) PHP
9 5 (1.43%) C
9 5 (1.43%) Go
10 3 (0.86%) ES6
11 2 (0.57%) C++
11 2 (0.57%) CoffeeScript
11 2 (0.57%) MATLAB
11 2 (0.57%) PL/SQL
11 2 (0.57%) TypeScript
11 2 (0.57%) VBA
Qualifications
1 35 (10.03%) Security Cleared
2 25 (7.16%) SC Cleared
3 21 (6.02%) Degree
4 7 (2.01%) DV Cleared
4 7 (2.01%) PMI Certification
5 6 (1.72%) PMP
6 3 (0.86%) CTC Cleared
7 2 (0.57%) MBA
7 2 (0.57%) PhD
8 1 (0.29%) APMP
8 1 (0.29%) CISSP
8 1 (0.29%) PRINCE2 Certification
8 1 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 14 (4.01%) QA
2 12 (3.44%) Data Quality
3 3 (0.86%) HMG Security Policy Framework
3 3 (0.86%) PCI DSS
4 2 (0.57%) ISO/IEC 27001
5 1 (0.29%) Actionable Recommendations
5 1 (0.29%) PA-DSS
5 1 (0.29%) SLA
System Software
1 10 (2.87%) Docker
2 4 (1.15%) VMware Infrastructure
3 3 (0.86%) HDFS
4 2 (0.57%) vSphere
5 1 (0.29%) Active Directory
5 1 (0.29%) Apache Flume
5 1 (0.29%) vCloud
5 1 (0.29%) Virtual Machines
5 1 (0.29%) Virtual Servers
5 1 (0.29%) VirtualBox
5 1 (0.29%) VMware ESX
5 1 (0.29%) XenApp
Systems Management
1 7 (2.01%) Puppet
2 6 (1.72%) Opscode Chef
3 5 (1.43%) Ansible
3 5 (1.43%) Salt
4 3 (0.86%) Terraform
5 2 (0.57%) AirWatch
5 2 (0.57%) Kibana
5 2 (0.57%) logstash
5 2 (0.57%) Mesos
6 1 (0.29%) Forefront Identity Manager
6 1 (0.29%) Hadoop YARN
6 1 (0.29%) SCCM
6 1 (0.29%) Simpana
Vendors
1 127 (36.39%) SAP
2 47 (13.47%) Adobe
3 42 (12.03%) Google
4 28 (8.02%) Oracle
5 16 (4.58%) Facebook
5 16 (4.58%) Salesforce.com
5 16 (4.58%) WSO2
6 14 (4.01%) Microsoft
7 13 (3.72%) hybris
8 12 (3.44%) DoubleClick
9 10 (2.87%) Sitecore
9 10 (2.87%) Tableau
10 8 (2.29%) IBM
10 8 (2.29%) Salesforce Marketing Cloud
11 5 (1.43%) Omniture
11 5 (1.43%) VMware
12 4 (1.15%) Marketo
12 4 (1.15%) Zend
13 3 (0.86%) Akamai
13 3 (0.86%) Dynatrace
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