The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 282 330 292
Rank change year-on-year
+48 -38
Contract jobs citing Digital Marketing 104 71 80
As % of all contract IT jobs located in London 0.50% 0.32% 0.41%
As % of the Processes & Methodologies category 0.64% 0.42% 0.53%
Number of daily rates quoted 74 36 57
Average daily rate
Keep up to 90%
of your Daily Rate
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£405 £375 £360
Average daily rate % change year-on-year
+8.00% +4.16%
90% offered a daily rate of more than £313 £220 £230
10% offered a daily rate of more than £525 £458 £501
UK excluding London average daily rate £375 £310 £375
% change year-on-year
+20.96% -17.33%
Number of hourly rates quoted 1 0 0
Average hourly rate £54.25 - -
UK excluding London average hourly rate £16.25 £16.25 £24.00
% change year-on-year
- -32.29%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16159 17087 15138
As % of all contract IT jobs located in London 78.13% 78.17% 76.84%
Number of daily rates quoted 11564 11767 10514
Average daily rate £450 £445 £428
Average daily rate % change year-on-year
+1.12% +4.09%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 178 237 299
Average hourly rate £22.00 £23.50 £27.00
Average hourly rate % change year-on-year
-6.38% -12.96%
90% offered a hourly rate of more than £11.25 £13.50 £13.50
10% offered a hourly rate of more than £52.50 £76.75 £49.01
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 28 January 2015.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +34 34 £381 +19.14% 23
Canary Wharf - 9 £438 -
Docklands, London - 1 - -
Wimbledon - 1 £400 - 1
Chiswick - - - -
Hammersmith - - - - 2
Beckenham - - - -
Hounslow - - - -
Kingston Upon Thames - - - - 3
Surbiton - - - -
Twickenham - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 28 January 2015, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 214 (100.00%) Marketing
2 94 (43.93%) Finance
3 63 (29.44%) Business Intelligence
4 60 (28.04%) Programme Management
5 59 (27.57%) SAP
6 56 (26.17%) Manufacturing
6 56 (26.17%) Telecoms
7 52 (24.30%) SAP Oil and Gas
8 51 (23.83%) Electronics
8 51 (23.83%) DTV
9 49 (22.90%) HTML
10 47 (21.96%) Analytics
11 40 (18.69%) Agile Software Development
12 32 (14.95%) Project Management
13 31 (14.49%) E-Commerce
13 31 (14.49%) Retail
13 31 (14.49%) Social Media
14 30 (14.02%) CSS
15 29 (13.55%) JavaScript
16 28 (13.08%) Stakeholder Management
17 27 (12.62%) Adobe
18 26 (12.15%) Content Management
19 25 (11.68%) CRM
19 25 (11.68%) User Experience
19 25 (11.68%) Analytical Skills
20 22 (10.28%) SEO
20 22 (10.28%) HTML5
21 19 (8.88%) Scrum
21 19 (8.88%) Java
21 19 (8.88%) SQL

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 28 January 2015, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 18 (8.41%) Adobe CQ
2 17 (7.94%) SAS
3 13 (6.07%) CMS
4 8 (3.74%) Confluence
5 6 (2.80%) SharePoint
6 5 (2.34%) IIS
7 4 (1.87%) Apache
7 4 (1.87%) WebSphere
8 3 (1.40%) Drupal
9 2 (0.93%) Apache Pig
9 2 (0.93%) Node.js
9 2 (0.93%) GlassFish
9 2 (0.93%) Sitecore CMS
9 2 (0.93%) Apache Spark
10 1 (0.47%) Umbraco
10 1 (0.47%) Moodle
10 1 (0.47%) DNN
10 1 (0.47%) Kentico
10 1 (0.47%) Sitefinity
10 1 (0.47%) SharePoint 2013
Applications
1 14 (6.54%) MS Excel
2 9 (4.21%) Shockwave
2 9 (4.21%) Photoshop
2 9 (4.21%) MS PowerPoint
3 7 (3.27%) MS Project
4 5 (2.34%) Adobe Illustrator
5 4 (1.87%) Fireworks
5 4 (1.87%) SPSS
5 4 (1.87%) ImageReady
5 4 (1.87%) MS Visio
6 3 (1.40%) MS Office
7 2 (0.93%) Spreadsheet
8 1 (0.47%) Adobe Creative Suite
8 1 (0.47%) FastStats
Business Applications
1 52 (24.30%) SAP Oil and Gas
2 14 (6.54%) SiteCatalyst
3 12 (5.61%) Google Analytics
4 3 (1.40%) Radian6
5 1 (0.47%) Oracle EBS R12
5 1 (0.47%) Magento
5 1 (0.47%) Loan IQ
Cloud Services
1 2 (0.93%) Google Apps
1 2 (0.93%) Office 365
1 2 (0.93%) Microsoft Azure
1 2 (0.93%) SaaS
2 1 (0.47%) Amazon EC2
2 1 (0.47%) Amazon AWS
Communications & Networking
1 5 (2.34%) FTP
2 4 (1.87%) WinSCP
3 3 (1.40%) DNS
3 3 (1.40%) Internet
4 2 (0.93%) Intranet
4 2 (0.93%) SAN
4 2 (0.93%) DHCP
5 1 (0.47%) Network Security
5 1 (0.47%) Cisco ASA
5 1 (0.47%) iSCSI
5 1 (0.47%) NAS
5 1 (0.47%) Unified Communications
5 1 (0.47%) Fibre Channel
5 1 (0.47%) Multicast
5 1 (0.47%) NetScaler
5 1 (0.47%) SNMP
5 1 (0.47%) LAN
5 1 (0.47%) SMS
5 1 (0.47%) VoIP
5 1 (0.47%) WAN
Database & Business Intelligence
1 10 (4.67%) Big Data
2 8 (3.74%) SQL Server
3 7 (3.27%) MySQL
4 5 (2.34%) Data Mining
5 4 (1.87%) Relational Database
5 4 (1.87%) Hadoop
6 3 (1.40%) Impala
6 3 (1.40%) Apache Hive
6 3 (1.40%) Data Warehouse
6 3 (1.40%) SQL Server Integration Services
7 2 (0.93%) SQL Server Reporting Services
7 2 (0.93%) MongoDB
7 2 (0.93%) Base SAS
8 1 (0.47%) SQL Server Analysis Services
8 1 (0.47%) SAS Enterprise Guide
8 1 (0.47%) Oracle Database 11g
8 1 (0.47%) Oracle Database
8 1 (0.47%) Neo4j
8 1 (0.47%) OLAP
8 1 (0.47%) PostgreSQL
Development Applications
1 7 (3.27%) Ant
2 6 (2.80%) Axure RP
2 6 (2.80%) JIRA
3 5 (2.34%) Git (software)
4 4 (1.87%) Eclipse
4 4 (1.87%) SoapUI
4 4 (1.87%) Selenium
5 3 (1.40%) Cucumber
5 3 (1.40%) WebDriver
5 3 (1.40%) Jenkins
6 2 (0.93%) Subversion
6 2 (0.93%) Visual Studio
6 2 (0.93%) RSpec
6 2 (0.93%) Balsamiq Mockups
7 1 (0.47%) Appium
7 1 (0.47%) TestLink
7 1 (0.47%) Visual Studio Team System
7 1 (0.47%) Team Foundation Server
7 1 (0.47%) TestNG
7 1 (0.47%) ProtoShare
General
1 214 (100.00%) Marketing
2 94 (43.93%) Finance
3 56 (26.17%) Manufacturing
3 56 (26.17%) Telecoms
4 51 (23.83%) Electronics
5 31 (14.49%) Retail
6 17 (7.94%) Games
7 15 (7.01%) Advertising
8 8 (3.74%) Banking
8 8 (3.74%) Publishing
9 5 (2.34%) Interactive Media
9 5 (2.34%) Legal
10 1 (0.47%) Wholesale Banking
10 1 (0.47%) Pharmaceutical
10 1 (0.47%) Law
10 1 (0.47%) Billing
Job Titles
1 45 (21.03%) Analyst
2 43 (20.09%) Developer
3 27 (12.62%) Business Analyst
4 23 (10.75%) Project Manager
5 17 (7.94%) Consultant
6 16 (7.48%) Marketing Manager
7 14 (6.54%) Architect
7 14 (6.54%) Digital Marketing Manager
8 9 (4.21%) Digital Project Manager
9 6 (2.80%) PHP Developer
9 6 (2.80%) Senior Developer
9 6 (2.80%) Designer
9 6 (2.80%) Digital Marketing Executive
9 6 (2.80%) Marketing Executive
10 5 (2.34%) Web Developer
10 5 (2.34%) Service Manager
10 5 (2.34%) Senior Analyst
10 5 (2.34%) Java Developer
10 5 (2.34%) CRM Consultant
10 5 (2.34%) HTML Developer
Libraries, Frameworks & Software Standards
1 49 (22.90%) HTML
2 30 (14.02%) CSS
3 22 (10.28%) HTML5
4 13 (6.07%) jQuery
4 13 (6.07%) XML
5 12 (5.61%) .NET
6 10 (4.67%) Flash
6 10 (4.67%) J2EE
6 10 (4.67%) Web Services
7 7 (3.27%) SOAP
7 7 (3.27%) XHTML
7 7 (3.27%) Ajax
8 5 (2.34%) CSS3
8 5 (2.34%) REST
8 5 (2.34%) AngularJS
8 5 (2.34%) JAX-RS
8 5 (2.34%) XSD
8 5 (2.34%) LAMP
9 4 (1.87%) TopLink
9 4 (1.87%) ASP.NET
Miscellaneous
1 51 (23.83%) DTV
2 31 (14.49%) Social Media
3 25 (11.68%) User Experience
3 25 (11.68%) Analytical Skills
4 16 (7.48%) Visualisation
5 9 (4.21%) Flash Games
6 7 (3.27%) Digital Media
7 6 (2.80%) NHS
7 6 (2.80%) Mobile App
7 6 (2.80%) FMCG
8 5 (2.34%) Online Games
8 5 (2.34%) Open Source
9 4 (1.87%) Management Information System
9 4 (1.87%) E-Learning
9 4 (1.87%) Mathematics
9 4 (1.87%) Computer Science
10 3 (1.40%) Economics
11 2 (0.93%) Tandem
11 2 (0.93%) Web 2.0
11 2 (0.93%) Replication
Operating Systems
1 15 (7.01%) Linux
2 14 (6.54%) Windows
3 9 (4.21%) UNIX
4 4 (1.87%) Solaris
5 2 (0.93%) Android
6 1 (0.47%) Windows Server 2008
6 1 (0.47%) Apple iOS
6 1 (0.47%) Windows 8
6 1 (0.47%) VMS
Processes & Methodologies
1 63 (29.44%) Business Intelligence
2 60 (28.04%) Programme Management
3 47 (21.96%) Analytics
4 40 (18.69%) Agile Software Development
5 32 (14.95%) Project Management
6 31 (14.49%) E-Commerce
7 28 (13.08%) Stakeholder Management
8 26 (12.15%) Content Management
9 25 (11.68%) CRM
10 22 (10.28%) SEO
11 19 (8.88%) Scrum
12 14 (6.54%) Email Marketing
13 13 (6.07%) Mentoring
14 11 (5.14%) Online Marketing
14 11 (5.14%) PRINCE2
14 11 (5.14%) Business Analysis
15 10 (4.67%) TDD
15 10 (4.67%) Change Management
15 10 (4.67%) B2B
15 10 (4.67%) Time Management
Programming Languages
1 29 (13.55%) JavaScript
2 19 (8.88%) Java
2 19 (8.88%) SQL
3 9 (4.21%) C#
4 7 (3.27%) PHP
5 5 (2.34%) Ruby
6 3 (1.40%) TypeScript
6 3 (1.40%) T-SQL
7 2 (0.93%) Shell Script
7 2 (0.93%) Perl
7 2 (0.93%) Python
7 2 (0.93%) Google Apps Script
7 2 (0.93%) PowerShell
8 1 (0.47%) Dart
8 1 (0.47%) PHP5
8 1 (0.47%) R
8 1 (0.47%) ActionScript 3.0
8 1 (0.47%) CoffeeScript
8 1 (0.47%) VB
8 1 (0.47%) ActionScript
Qualifications
1 17 (7.94%) Degree
2 5 (2.34%) Security Cleared
3 3 (1.40%) SC Cleared
4 1 (0.47%) DV Cleared
4 1 (0.47%) Six Sigma Black Belt
4 1 (0.47%) MCSE
4 1 (0.47%) CISSP
4 1 (0.47%) Microsoft Certification
4 1 (0.47%) PRINCE2 Certification
4 1 (0.47%) PMI Certification
Quality Assurance & Compliance
1 4 (1.87%) QA
2 2 (0.93%) ISO/IEC 27001
3 1 (0.47%) WAI
3 1 (0.47%) HL7
3 1 (0.47%) SLA
System Software
1 2 (0.93%) Active Directory
1 2 (0.93%) HDFS
1 2 (0.93%) vSphere
1 2 (0.93%) VMware Infrastructure
2 1 (0.47%) Hyper-V
2 1 (0.47%) vCloud
2 1 (0.47%) Firmware
Systems Management
1 3 (1.40%) Puppet
2 2 (0.93%) Hadoop YARN
3 1 (0.47%) Kibana
3 1 (0.47%) SCCM
3 1 (0.47%) SCOM
3 1 (0.47%) ZABBIX
3 1 (0.47%) WSUS
3 1 (0.47%) HP Quality Center
3 1 (0.47%) SCOrch
Vendors
1 59 (27.57%) SAP
2 27 (12.62%) Adobe
3 18 (8.41%) Salesforce.com
4 16 (7.48%) Google
4 16 (7.48%) Microsoft
5 9 (4.21%) Marketo
6 8 (3.74%) Oracle
7 6 (2.80%) VMware
7 6 (2.80%) Eloqua
7 6 (2.80%) Pardot
7 6 (2.80%) Tableau
8 4 (1.87%) Cisco
8 4 (1.87%) IBM
9 3 (1.40%) Sitecore
9 3 (1.40%) Ektron
9 3 (1.40%) Twitter
9 3 (1.40%) Omniture
10 2 (0.93%) DoubleClick
10 2 (0.93%) HP
10 2 (0.93%) Cloudera
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