The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 299 360 341
Rank change year-on-year
+61 -19
Contract jobs citing Digital Marketing 109 54 69
As % of all contract IT jobs located in London 0.46% 0.22% 0.26%
As % of the Processes & Methodologies category 0.60% 0.29% 0.36%
Number of daily rates quoted 61 40 51
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £325
Average daily rate % change year-on-year
-12.50% +23.07%
90% offered a daily rate of more than £200 £275 £210
10% offered a daily rate of more than £525 £450 £400
UK excluding London average daily rate £350 £388 £300
% change year-on-year
-9.67% +29.16%
Number of hourly rates quoted 1 3 0
Average hourly rate £30.00 £18.00 -
Average hourly rate % change year-on-year
+66.66% -
UK excluding London average hourly rate £35.98 £14.95 £17.50
% change year-on-year
+140.63% -14.57%
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18021 18552 19435
As % of all contract IT jobs located in London 76.80% 76.41% 73.96%
Number of daily rates quoted 12558 12874 12943
Average daily rate £443 £450 £445
Average daily rate % change year-on-year
-1.66% +1.12%
90% offered a daily rate of more than £300 £300 £293
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 222 253 382
Average hourly rate £20.35 £27.25 £30.00
Average hourly rate % change year-on-year
-25.31% -9.16%
90% offered a hourly rate of more than £14.00 £15.00 £15.00
10% offered a hourly rate of more than £53.50 £51.30 £48.00
UK excluding London average hourly rate £25.00 £31.00 £31.00
% change year-on-year
-19.35% -
Digital Marketing
England

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the London region.

Digital Marketing Daily Rate Trend in London

Digital Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the London region over the 3 months to 1 August 2014.

Digital Marketing Daily Rate Histogram in London

Digital Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the London region.

Digital Marketing Hourly Rate Trend in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +43 26 £300 -14.28% 26
Southwark - - - -
Hammersmith - - - -
Wimbledon - - - -
Bromley - - - -
Dagenham - - - -
Ilford - - - -
Surbiton - - - -
Uxbridge - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 August 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 197 (100.00%) Marketing
2 81 (41.12%) Finance
3 64 (32.49%) Business Intelligence
4 63 (31.98%) SAP
5 62 (31.47%) Electronics
5 62 (31.47%) Programme Management
6 61 (30.96%) Telecoms
6 61 (30.96%) Manufacturing
7 54 (27.41%) SAP Oil and Gas
7 54 (27.41%) DTV
8 42 (21.32%) HTML
9 37 (18.78%) Analytics
10 30 (15.23%) Project Management
11 28 (14.21%) Adobe
12 27 (13.71%) CRM
13 26 (13.20%) JavaScript
14 25 (12.69%) SEO
15 24 (12.18%) CSS
16 21 (10.66%) SQL
17 20 (10.15%) E-Commerce
17 20 (10.15%) Retail
17 20 (10.15%) Social Media
18 19 (9.64%) Agile Software Development
18 19 (9.64%) Content Management
19 18 (9.14%) CMS
20 17 (8.63%) NHS
20 17 (8.63%) SQL Server
20 17 (8.63%) Advertising
20 17 (8.63%) HTML5
21 16 (8.12%) .NET

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 1 August 2014, IT contractor jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 18 (9.14%) CMS
2 10 (5.08%) Adobe CQ
2 10 (5.08%) SharePoint
3 7 (3.55%) WordPress
4 6 (3.05%) Confluence
4 6 (3.05%) SAS
5 4 (2.03%) Drupal
6 3 (1.52%) Tomcat
6 3 (1.52%) IIS
6 3 (1.52%) Joomla!
7 2 (1.02%) Liferay
7 2 (1.02%) Sitecore CMS
7 2 (1.02%) Apache
8 1 (0.51%) ColdFusion
8 1 (0.51%) Oracle Workflow
8 1 (0.51%) WebSphere
8 1 (0.51%) SharePoint 2013
8 1 (0.51%) SharePoint 2010
8 1 (0.51%) Kentico
8 1 (0.51%) TYPO3
Applications
1 10 (5.08%) MS Excel
2 8 (4.06%) Photoshop
3 7 (3.55%) MS PowerPoint
4 5 (2.54%) Adobe Illustrator
5 4 (2.03%) MS Visio
6 3 (1.52%) MS Project
6 3 (1.52%) MS Office
6 3 (1.52%) SPSS
7 2 (1.02%) OmniGraffle
8 1 (0.51%) RoboHelp
8 1 (0.51%) InDesign
Business Applications
1 54 (27.41%) SAP Oil and Gas
2 9 (4.57%) Google Analytics
2 9 (4.57%) SiteCatalyst
3 4 (2.03%) Dynamics CRM
4 2 (1.02%) Magento
4 2 (1.02%) Oracle CRM
5 1 (0.51%) WebTrends
5 1 (0.51%) Oracle EBS
5 1 (0.51%) SAP CRM
5 1 (0.51%) Misys Midas
5 1 (0.51%) SAP SRM
Cloud Services
1 4 (2.03%) SaaS
2 3 (1.52%) Amazon EC2
2 3 (1.52%) Microsoft Azure
3 2 (1.02%) Amazon AWS
3 2 (1.02%) Amazon S3
3 2 (1.02%) Rackspace Cloud
4 1 (0.51%) GitHub
Communications & Networking
1 11 (5.58%) Internet
2 4 (2.03%) SMS
3 2 (1.02%) Intranet
4 1 (0.51%) UMTS
4 1 (0.51%) HTTP
4 1 (0.51%) DNS
4 1 (0.51%) LDAP
4 1 (0.51%) 3G
4 1 (0.51%) Firewall
4 1 (0.51%) LTE
Database & Business Intelligence
1 17 (8.63%) SQL Server
2 7 (3.55%) MySQL
3 6 (3.05%) Big Data
4 5 (2.54%) Data Warehouse
5 4 (2.03%) SQL Server 2008
5 4 (2.03%) Oracle Database
5 4 (2.03%) Oracle Exadata
5 4 (2.03%) SQL Server Integration Services
6 3 (1.52%) Data Mining
6 3 (1.52%) SQL Server 2005
6 3 (1.52%) NoSQL
7 2 (1.02%) QlikView
7 2 (1.02%) Amazon Redshift
7 2 (1.02%) RavenDB
7 2 (1.02%) MongoDB
7 2 (1.02%) Amazon DynamoDB
7 2 (1.02%) SQL Server Reporting Services
7 2 (1.02%) SAP BW
7 2 (1.02%) Oracle Database 10g
8 1 (0.51%) Oracle9i Database
Development Applications
1 8 (4.06%) Git (software)
2 6 (3.05%) JIRA
2 6 (3.05%) Selenium
2 6 (3.05%) Cucumber
3 4 (2.03%) Jenkins
3 4 (2.03%) Capybara
3 4 (2.03%) TestPartner
4 3 (1.52%) Dreamweaver
4 3 (1.52%) Visual Studio
4 3 (1.52%) Subversion
5 2 (1.02%) Team Foundation Server
5 2 (1.02%) Bitbucket
5 2 (1.02%) SpecFlow
6 1 (0.51%) JMeter
6 1 (0.51%) Maven
6 1 (0.51%) NUnit
6 1 (0.51%) WATIR
6 1 (0.51%) ReSharper
6 1 (0.51%) RSpec
6 1 (0.51%) WebDriver
General
1 197 (100.00%) Marketing
2 81 (41.12%) Finance
3 62 (31.47%) Electronics
4 61 (30.96%) Telecoms
4 61 (30.96%) Manufacturing
5 20 (10.15%) Retail
6 17 (8.63%) Advertising
7 15 (7.61%) Banking
8 9 (4.57%) Publishing
9 7 (3.55%) Legal
10 5 (2.54%) Retail Banking
11 4 (2.03%) Games
12 3 (1.52%) Financial Institution
13 1 (0.51%) Pharmaceutical
13 1 (0.51%) Law
13 1 (0.51%) Billing
13 1 (0.51%) French Language
Job Titles
1 39 (19.80%) Developer
2 36 (18.27%) Analyst
3 21 (10.66%) Project Manager
4 18 (9.14%) Business Analyst
5 17 (8.63%) Consultant
6 14 (7.11%) Marketing Manager
7 13 (6.60%) Digital Marketing Manager
8 11 (5.58%) Digital Project Manager
9 9 (4.57%) Designer
10 8 (4.06%) Data Analyst
11 7 (3.55%) SQL Developer
12 6 (3.05%) Marketing Project Manager
12 6 (3.05%) Senior Developer
12 6 (3.05%) Architect
13 5 (2.54%) Web Developer
13 5 (2.54%) Web Analyst
13 5 (2.54%) Marketing Executive
13 5 (2.54%) Content Manager
13 5 (2.54%) Campaign Manager
13 5 (2.54%) User Experience Designer
Libraries, Frameworks & Software Standards
1 42 (21.32%) HTML
2 24 (12.18%) CSS
3 17 (8.63%) HTML5
4 16 (8.12%) .NET
5 11 (5.58%) CSS3
6 10 (5.08%) jQuery
6 10 (5.08%) ASP.NET
7 6 (3.05%) ASP.NET MVC
7 6 (3.05%) Web Services
7 6 (3.05%) J2EE
8 4 (2.03%) WCF
8 4 (2.03%) REST
8 4 (2.03%) Spring
8 4 (2.03%) Ajax
8 4 (2.03%) RSS
8 4 (2.03%) XHTML
9 3 (1.52%) XML
9 3 (1.52%) LAMP
9 3 (1.52%) Hibernate
9 3 (1.52%) .NET Framework
Miscellaneous
1 54 (27.41%) DTV
2 20 (10.15%) Social Media
3 17 (8.63%) NHS
4 8 (4.06%) Digital Media
5 7 (3.55%) FMCG
6 6 (3.05%) Blog
7 5 (2.54%) Copywriting
7 5 (2.54%) Social Network
8 4 (2.03%) Visualisation
8 4 (2.03%) Mobile App
9 3 (1.52%) Statistics
9 3 (1.52%) Informatics
10 2 (1.02%) Open Source
10 2 (1.02%) Taxonomies
10 2 (1.02%) Computer Science
10 2 (1.02%) New Media
10 2 (1.02%) Mobile Payment
10 2 (1.02%) Online Banking
10 2 (1.02%) IPTV
10 2 (1.02%) E-Learning
Operating Systems
1 12 (6.09%) Windows
2 10 (5.08%) Linux
3 5 (2.54%) UNIX
4 3 (1.52%) Apple iOS
5 2 (1.02%) Red Hat Enterprise Linux
5 2 (1.02%) Ubuntu
6 1 (0.51%) Android
6 1 (0.51%) Windows 7
Processes & Methodologies
1 64 (32.49%) Business Intelligence
2 62 (31.47%) Programme Management
3 37 (18.78%) Analytics
4 30 (15.23%) Project Management
5 27 (13.71%) CRM
6 25 (12.69%) SEO
7 20 (10.15%) E-Commerce
8 19 (9.64%) Agile Software Development
8 19 (9.64%) Content Management
9 15 (7.61%) Scrum
10 14 (7.11%) Web Analytics
11 13 (6.60%) Migration
12 9 (4.57%) Workflow
12 9 (4.57%) Risk Management
12 9 (4.57%) Web Development
12 9 (4.57%) Campaign Management
13 8 (4.06%) Email Marketing
13 8 (4.06%) Continuous Integration
13 8 (4.06%) Pay per click
13 8 (4.06%) PRINCE2
Programming Languages
1 26 (13.20%) JavaScript
2 21 (10.66%) SQL
3 13 (6.60%) Java
4 10 (5.08%) C#
5 8 (4.06%) PHP
6 6 (3.05%) Ruby
7 4 (2.03%) PL/SQL
8 3 (1.52%) T-SQL
9 2 (1.02%) Shell Script
9 2 (1.02%) Perl
9 2 (1.02%) Python
10 1 (0.51%) C++
10 1 (0.51%) VB
10 1 (0.51%) TypeScript
10 1 (0.51%) SAS Macro
Qualifications
1 7 (3.55%) Degree
2 3 (1.52%) ITIL Certification
3 1 (0.51%) Postgraduate
3 1 (0.51%) CISSP
3 1 (0.51%) Microsoft Certification
3 1 (0.51%) OCP
3 1 (0.51%) Oracle Certification
3 1 (0.51%) CISA
3 1 (0.51%) MCTS
3 1 (0.51%) ISSAP
3 1 (0.51%) DV Cleared
3 1 (0.51%) Security Cleared
Quality Assurance & Compliance
1 9 (4.57%) SLA
1 9 (4.57%) QA
2 1 (0.51%) Data Quality
2 1 (0.51%) HL7
2 1 (0.51%) WCAG
2 1 (0.51%) WAI
System Software
1 2 (1.02%) Cronacle
1 2 (1.02%) VMware ESX
1 2 (1.02%) Active Directory
2 1 (0.51%) Oracle RMAN
2 1 (0.51%) Oracle RAC
Systems Management
1 1 (0.51%) Systems Management Server (SMS)
1 1 (0.51%) HP UCMDB
1 1 (0.51%) Capistrano
1 1 (0.51%) SCOM
1 1 (0.51%) Oracle Statspack
1 1 (0.51%) HP Data Protector
1 1 (0.51%) Data Guard
Vendors
1 63 (31.98%) SAP
2 28 (14.21%) Adobe
3 16 (8.12%) Microsoft
4 13 (6.60%) Google
4 13 (6.60%) Oracle
5 5 (2.54%) Eloqua
5 5 (2.54%) Marketo
6 4 (2.03%) Facebook
6 4 (2.03%) Red Hat
7 3 (1.52%) ExactTarget
8 2 (1.02%) Sitecore
8 2 (1.02%) Unica
8 2 (1.02%) EPiServer
8 2 (1.02%) Zend
8 2 (1.02%) Tableau
8 2 (1.02%) Rackspace
8 2 (1.02%) Twitter
8 2 (1.02%) Omniture
8 2 (1.02%) DoubleClick
8 2 (1.02%) VMware
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