The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 232 254 249
Rank change year-on-year
+22 -5
Permanent jobs citing Social Media Marketing 7 1 6
As % of all permanent IT jobs located in the North West 0.11% 0.014% 0.081%
As % of the Processes & Methodologies category 0.13% 0.017% 0.10%
Number of salaries quoted 7 0 6
Average salary £21,500 - £35,000
UK excluding London average salary £26,250 £30,000 £35,000
% change year-on-year
-12.50% -14.28%
Social Media Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5433 5856 5892
As % of all permanent IT jobs located in the North West 83.83% 82.49% 79.57%
Number of salaries quoted 4331 4729 4868
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Social Media Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the North West

Social Media Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the North West region.

Social Media Marketing Salary Trend in the North West

Social Media Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the North West region over the 3 months to 24 April 2015.

Social Media Marketing Salary Histogram in the North West

Social Media Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the North West region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire - 5 £21,500 -
Manchester +10 2 £41,250 -
Social Media Marketing
England

Social Media Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 24 April 2015, IT jobs across the North West region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 12 (100.00%) Marketing
1 12 (100.00%) Social Media
2 10 (83.33%) Pay per click
3 8 (66.67%) Digital Marketing
4 7 (58.33%) SEO
5 6 (50.00%) Content Management
5 6 (50.00%) HTML
6 5 (41.67%) CSS
6 5 (41.67%) PHP
6 5 (41.67%) CMS
6 5 (41.67%) jQuery
6 5 (41.67%) WordPress
6 5 (41.67%) Web Development
6 5 (41.67%) Email Marketing
7 3 (25.00%) Google
7 3 (25.00%) Advertising
7 3 (25.00%) Degree
7 3 (25.00%) Analytical Skills
8 2 (16.67%) CRM
9 1 (8.33%) E-Commerce
9 1 (8.33%) B2B
9 1 (8.33%) Salesforce.com
9 1 (8.33%) Intranet
9 1 (8.33%) Internet
9 1 (8.33%) Symantec
9 1 (8.33%) MVC
9 1 (8.33%) SQL
9 1 (8.33%) .NET
9 1 (8.33%) SQL Server
9 1 (8.33%) ASP.NET

Social Media Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 24 April 2015, IT jobs across the North West region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (41.67%) CMS
1 5 (41.67%) WordPress
Communications & Networking
1 1 (8.33%) Intranet
1 1 (8.33%) Internet
1 1 (8.33%) WebEx
Database & Business Intelligence
1 1 (8.33%) SQL Server
General
1 12 (100.00%) Marketing
2 3 (25.00%) Advertising
Job Titles
1 6 (50.00%) Developer
2 4 (33.33%) Junior Developer
2 4 (33.33%) PHP Developer
2 4 (33.33%) Junior
2 4 (33.33%) Junior PHP Developer
3 3 (25.00%) Social Media Manager
4 1 (8.33%) Marketing Manager
4 1 (8.33%) Analyst
4 1 (8.33%) Web Developer
4 1 (8.33%) Senior Analyst
4 1 (8.33%) C# Developer
4 1 (8.33%) PPC Specialist
4 1 (8.33%) C# ASP.NET Developer
4 1 (8.33%) Marketing Executive
4 1 (8.33%) C# .NET Developer
4 1 (8.33%) PPC Manager
4 1 (8.33%) PPC Analyst
4 1 (8.33%) Digital Marketing Executive
4 1 (8.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 6 (50.00%) HTML
2 5 (41.67%) CSS
2 5 (41.67%) jQuery
3 1 (8.33%) HTML5
3 1 (8.33%) Entity Framework
3 1 (8.33%) KnockoutJS
3 1 (8.33%) AngularJS
3 1 (8.33%) NHibernate
3 1 (8.33%) .NET Framework
3 1 (8.33%) .NET
3 1 (8.33%) ASP.NET
Miscellaneous
1 12 (100.00%) Social Media
2 3 (25.00%) Analytical Skills
3 1 (8.33%) iPad
3 1 (8.33%) Computer Science
3 1 (8.33%) Blog
3 1 (8.33%) iPhone
Processes & Methodologies
1 10 (83.33%) Pay per click
2 8 (66.67%) Digital Marketing
3 7 (58.33%) SEO
4 6 (50.00%) Content Management
5 5 (41.67%) Web Development
5 5 (41.67%) Email Marketing
6 2 (16.67%) CRM
7 1 (8.33%) E-Commerce
7 1 (8.33%) B2B
7 1 (8.33%) MVC
7 1 (8.33%) Scrum
7 1 (8.33%) Agile Software Development
7 1 (8.33%) TDD
7 1 (8.33%) Search Engine Marketing
7 1 (8.33%) OOP
7 1 (8.33%) Marketing Strategy
7 1 (8.33%) Analytics
7 1 (8.33%) Mobile Development
Programming Languages
1 5 (41.67%) PHP
2 1 (8.33%) SQL
2 1 (8.33%) C#
2 1 (8.33%) JavaScript
Qualifications
1 3 (25.00%) Degree
Vendors
1 3 (25.00%) Google
2 1 (8.33%) Salesforce.com
2 1 (8.33%) Symantec
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