The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 785 799 849
Rank change year-on-year
+14 +50
Permanent jobs citing Social Media Marketing 89 50 29
As % of all permanent IT jobs located in England 0.083% 0.050% 0.026%
As % of the Processes & Methodologies category 0.10% 0.063% 0.034%
Number of salaries quoted 46 38 13
Average salary £31,000 £46,250 £24,500
Average salary % change year-on-year
-32.97% +88.77%
90% offered a salary of more than £21,500 £27,050 £16,000
10% offered a salary of more than £55,000 £68,000 £47,500
UK excluding London average salary £35,000 £31,500 £24,000
% change year-on-year
+11.11% +31.25%
Social Media Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86622 79074 86078
As % of all permanent IT jobs located in England 80.79% 79.56% 78.05%
Number of salaries quoted 69670 65308 73601
Average salary £48,500 £47,500 £47,000
Average salary % change year-on-year
+2.10% +1.06%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Social Media Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in England

Social Media Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the England region.

Social Media Marketing Salary Trend in England

Social Media Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the England region over the 3 months to 28 August 2014.

Social Media Marketing Salary Histogram in England

Social Media Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +1 44 £31,000 -34.73% 7
South East -8 24 £55,000 +50.68% 3
South West - 7 £35,000 - 1
North West -27 6 £31,000 +3.33% 1
East of England - 4 £21,500 -
Yorkshire - 2 £17,000 -
East Midlands - 1 £35,000 - 1
West Midlands - 1 £28,500 -
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills in England

For the 6 months to 28 August 2014, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 150 (100.00%) Marketing
1 150 (100.00%) Social Media
2 72 (48.00%) HTML
3 62 (41.33%) SEO
3 62 (41.33%) Digital Marketing
4 51 (34.00%) Google
5 47 (31.33%) HTML5
5 47 (31.33%) Salesforce.com
6 46 (30.67%) Drupal
6 46 (30.67%) Degree
7 45 (30.00%) E-Commerce
7 45 (30.00%) Project Management
7 45 (30.00%) Analytics
8 42 (28.00%) Pay per click
9 41 (27.33%) Internet
9 41 (27.33%) CRM
10 39 (26.00%) SAP
10 39 (26.00%) Waterfall
11 38 (25.33%) PRINCE2
11 38 (25.33%) Content Management
11 38 (25.33%) Umbraco
11 38 (25.33%) Online Marketing
12 37 (24.67%) Android
12 37 (24.67%) MS Visio
12 37 (24.67%) SharePoint
12 37 (24.67%) Sage
12 37 (24.67%) Scrum
12 37 (24.67%) Apple iOS
13 36 (24.00%) Google Analytics
14 33 (22.00%) Advertising

Social Media Marketing
Top Related IT Skills in England by Category

For the 6 months to 28 August 2014, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 46 (30.67%) Drupal
2 38 (25.33%) Umbraco
3 37 (24.67%) SharePoint
4 29 (19.33%) CMS
5 17 (11.33%) WordPress
6 6 (4.00%) Joomla!
7 1 (0.67%) Apache
Applications
1 37 (24.67%) MS Visio
2 21 (14.00%) MS Excel
3 12 (8.00%) Photoshop
4 11 (7.33%) MS Office
4 11 (7.33%) Adobe Illustrator
5 6 (4.00%) Adobe Premiere
6 4 (2.67%) MS PowerPoint
Business Applications
1 36 (24.00%) Google Analytics
2 9 (6.00%) WebTrends
2 9 (6.00%) Magento
3 2 (1.33%) SAP Oil and Gas
Cloud Services
1 8 (5.33%) SaaS
1 8 (5.33%) MailChimp
2 6 (4.00%) Force.com
3 3 (2.00%) Cloud Computing
Communications & Networking
1 41 (27.33%) Internet
2 4 (2.67%) Intranet
2 4 (2.67%) LAN
2 4 (2.67%) WAN
2 4 (2.67%) Wireless
Database & Business Intelligence
1 9 (6.00%) MySQL
2 1 (0.67%) Cognos Impromptu
General
1 150 (100.00%) Marketing
2 33 (22.00%) Advertising
3 18 (12.00%) Finance
4 13 (8.67%) Retail
5 10 (6.67%) German Language
6 7 (4.67%) French Language
7 6 (4.00%) Law
8 3 (2.00%) Italian Language
8 3 (2.00%) Spanish Language
9 2 (1.33%) Electronics
9 2 (1.33%) Telecoms
9 2 (1.33%) Manufacturing
9 2 (1.33%) Publishing
10 1 (0.67%) Multimedia
10 1 (0.67%) Legal
10 1 (0.67%) Banking
Job Titles
1 33 (22.00%) Marketing Manager
2 17 (11.33%) Project Manager
3 16 (10.67%) Marketing Executive
4 14 (9.33%) Digital Project Manager
4 14 (9.33%) PPC Specialist
4 14 (9.33%) PPC Manager
4 14 (9.33%) PPC Analyst
4 14 (9.33%) PPC Executive
5 12 (8.00%) Digital Marketing Manager
6 11 (7.33%) Designer
7 10 (6.67%) Online Marketing Manager
7 10 (6.67%) Developer
8 7 (4.67%) Digital Marketing Executive
8 7 (4.67%) Web Project Manager
8 7 (4.67%) Web Manager
8 7 (4.67%) Coordinator
8 7 (4.67%) Web Developer
9 6 (4.00%) Consultant
10 5 (3.33%) Account Manager
10 5 (3.33%) Social Media Consultant
Libraries, Frameworks & Software Standards
1 72 (48.00%) HTML
2 47 (31.33%) HTML5
3 17 (11.33%) CSS
4 10 (6.67%) jQuery
4 10 (6.67%) CSS3
5 5 (3.33%) Ajax
5 5 (3.33%) Flash
6 4 (2.67%) XHTML
7 1 (0.67%) XML
7 1 (0.67%) LAMP
Miscellaneous
1 150 (100.00%) Social Media
2 26 (17.33%) Kindle
3 16 (10.67%) Blog
4 13 (8.67%) Copywriting
5 3 (2.00%) Computer Science
5 3 (2.00%) Digital Media
5 3 (2.00%) Mobile App
6 2 (1.33%) DTV
6 2 (1.33%) Visualisation
6 2 (1.33%) Graphic Design
7 1 (0.67%) Statistics
7 1 (0.67%) Video on Demand
7 1 (0.67%) Data Integration
Operating Systems
1 37 (24.67%) Android
1 37 (24.67%) Apple iOS
2 4 (2.67%) Windows 8
2 4 (2.67%) Windows
2 4 (2.67%) Windows 7
3 1 (0.67%) Linux
Processes & Methodologies
1 62 (41.33%) SEO
1 62 (41.33%) Digital Marketing
2 45 (30.00%) E-Commerce
2 45 (30.00%) Project Management
2 45 (30.00%) Analytics
3 42 (28.00%) Pay per click
4 41 (27.33%) CRM
5 39 (26.00%) Waterfall
6 38 (25.33%) PRINCE2
6 38 (25.33%) Content Management
6 38 (25.33%) Online Marketing
7 37 (24.67%) Scrum
8 20 (13.33%) Email Marketing
8 20 (13.33%) Marketing Strategy
9 10 (6.67%) B2B
10 9 (6.00%) Responsive Web Design
10 9 (6.00%) Web Design
11 8 (5.33%) Data Management
11 8 (5.33%) Direct Marketing
11 8 (5.33%) Email Management
Programming Languages
1 12 (8.00%) JavaScript
2 11 (7.33%) PHP
3 10 (6.67%) SQL
4 5 (3.33%) PHP5
5 1 (0.67%) VBA
Qualifications
1 46 (30.67%) Degree
2 1 (0.67%) PMP
2 1 (0.67%) PMI Certification
Quality Assurance & Compliance
1 26 (17.33%) ISO 9001
2 3 (2.00%) QA
Systems Management
1 4 (2.67%) Plesk
Vendors
1 51 (34.00%) Google
2 47 (31.33%) Salesforce.com
3 39 (26.00%) SAP
4 37 (24.67%) Sage
5 25 (16.67%) Facebook
6 19 (12.67%) Twitter
7 14 (9.33%) Adobe
8 9 (6.00%) Omniture
9 7 (4.67%) Microsoft
10 5 (3.33%) HubSpot
11 4 (2.67%) Apple
12 3 (2.00%) DoubleClick
13 2 (1.33%) Eloqua
13 2 (1.33%) Pardot
13 2 (1.33%) Marketo
13 2 (1.33%) Yahoo!
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