The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Social Media Marketing
Rank 808 813 796
Rank change year-on-year
+5 -17
Permanent jobs citing Social Media Marketing 32 59 42
As % of all permanent IT jobs located in England 0.031% 0.051% 0.036%
As % of the Processes & Methodologies category 0.041% 0.069% 0.049%
Number of salaries quoted 17 56 39
Average salary £36,500 £35,250 £39,000
Average salary % change year-on-year
+3.54% -9.61%
90% offered a salary of more than £27,500 £23,000 £25,000
10% offered a salary of more than £56,000 £55,000 £57,500
UK excluding London average salary £35,000 £47,000 £47,500
% change year-on-year
-25.53% -1.05%
All Processes & Methodologies
England
Permanent IT job ads with a match in the
Processes & Methodologies category
77891 86068 85027
As % of all permanent IT jobs located in England 76.57% 74.71% 73.45%
Number of salaries quoted 64634 73676 71655
Average salary £46,000 £47,500 £47,500
Average salary % change year-on-year
-3.15% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Social Media Marketing
UK

Social Media Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Social Media Marketing Jobs Demand Trend

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the England region.

England Social Media Marketing Salary Trend

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the England region over the 3 months to 22 May 2013.

England Social Media Marketing Salary Histogram

Social Media Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
London +18 15 £72,500 +107.14%
South East +10 9 £36,500 -22.34%
North West -3 6 £35,000 -28.20%
West Midlands -11 1 - -
South West - 1 - -
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 64 (100.00%) Marketing
1 64 (100.00%) Social Media
2 28 (43.75%) Analytics
3 21 (32.81%) Digital Marketing
3 21 (32.81%) SEO
4 19 (29.69%) Google
5 18 (28.13%) JavaScript
6 16 (25.00%) CRM
6 16 (25.00%) E-Commerce
7 15 (23.44%) Pay per click
8 14 (21.88%) XML
8 14 (21.88%) Online Marketing
9 13 (20.31%) CSS
10 12 (18.75%) Google Analytics
11 11 (17.19%) HTML
12 10 (15.63%) XHTML
12 10 (15.63%) Degree
13 9 (14.06%) Microsoft
13 9 (14.06%) PHP
14 8 (12.50%) MySQL
14 8 (12.50%) Internet
14 8 (12.50%) Web Development
14 8 (12.50%) HTML5
14 8 (12.50%) Facebook
14 8 (12.50%) Twitter
15 7 (10.94%) SaaS
15 7 (10.94%) Dynamics CRM
15 7 (10.94%) Email Marketing
15 7 (10.94%) Internet Marketing
15 7 (10.94%) Blog

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Development
1 14 (21.88%) XML
2 13 (20.31%) CSS
3 11 (17.19%) HTML
4 10 (15.63%) XHTML
5 8 (12.50%) HTML5
6 6 (9.375%) J2EE
6 6 (9.375%) jQuery
7 5 (7.813%) Web Services
8 4 (6.250%) CSS3
9 3 (4.688%) Sass
9 3 (4.688%) LESS
9 3 (4.688%) Node.js
9 3 (4.688%) Ajax
9 3 (4.688%) .NET
10 2 (3.125%) ASP.NET
11 1 (1.563%) Google Maps API
11 1 (1.563%) WebSphere
11 1 (1.563%) ASP
11 1 (1.563%) Flash
Application Platforms
1 3 (4.688%) WordPress
1 3 (4.688%) CMS
2 2 (3.125%) IIS
3 1 (1.563%) Umbraco
3 1 (1.563%) ColdFusion
3 1 (1.563%) Apache
3 1 (1.563%) WebLogic
Applications
1 5 (7.813%) MS Excel
2 4 (6.250%) Photoshop
2 4 (6.250%) MS Office
3 3 (4.688%) Adobe Illustrator
4 2 (3.125%) InDesign
5 1 (1.563%) Fireworks
Business Applications
1 12 (18.75%) Google Analytics
2 7 (10.94%) Dynamics CRM
3 1 (1.563%) Summit
Communications & Networking
1 8 (12.50%) Internet
2 1 (1.563%) Intranet
2 1 (1.563%) SSL
2 1 (1.563%) LDAP
Database & Business Intelligence
1 8 (12.50%) MySQL
2 5 (7.813%) RDBMS
3 3 (4.688%) Redis
4 1 (1.563%) DB2
Development Applications
1 4 (6.250%) JIRA
2 3 (4.688%) Git (software)
2 3 (4.688%) Subversion
2 3 (4.688%) Dreamweaver
3 1 (1.563%) Axure RP
3 1 (1.563%) GoLive
3 1 (1.563%) InterDev
General
1 64 (100.00%) Marketing
2 7 (10.94%) Advertising
3 5 (7.813%) Retail
4 4 (6.250%) Games
5 2 (3.125%) Back Office
5 2 (3.125%) Finance
5 2 (3.125%) Music
6 1 (1.563%) Publishing
Job Titles
1 12 (18.75%) Developer
2 11 (17.19%) Marketing Manager
3 10 (15.63%) Consultant
4 6 (9.375%) Web Developer
5 5 (7.813%) Marketing Executive
5 5 (7.813%) Account Manager
5 5 (7.813%) Project Manager
6 4 (6.250%) Agile Project Manager
7 3 (4.688%) Designer
7 3 (4.688%) Search Manager
7 3 (4.688%) Front-End Developer
7 3 (4.688%) JavaScript Developer
7 3 (4.688%) Online Marketing Manager
7 3 (4.688%) Software Consultant
7 3 (4.688%) Web Designer
7 3 (4.688%) Software Engineer
8 2 (3.125%) Technical Consultant
9 1 (1.563%) CRM Technical Consultant
9 1 (1.563%) Software Implementation Consultant
9 1 (1.563%) Head of Development
Miscellaneous
1 64 (100.00%) Social Media
2 7 (10.94%) SaaS
2 7 (10.94%) Blog
3 5 (7.813%) Open Source
4 3 (4.688%) Digital Media
4 3 (4.688%) Mobile App
4 3 (4.688%) Copywriting
4 3 (4.688%) Mashup
4 3 (4.688%) Statistics
5 2 (3.125%) W3C
5 2 (3.125%) Photography
5 2 (3.125%) Online Games
6 1 (1.563%) Learning Management System
6 1 (1.563%) Social Network
6 1 (1.563%) Animation
Operating Systems
1 6 (9.375%) UNIX
1 6 (9.375%) Windows
1 6 (9.375%) Linux
Processes & Methodologies
1 28 (43.75%) Analytics
2 21 (32.81%) Digital Marketing
2 21 (32.81%) SEO
3 16 (25.00%) CRM
3 16 (25.00%) E-Commerce
4 15 (23.44%) Pay per click
5 14 (21.88%) Online Marketing
6 8 (12.50%) Web Development
7 7 (10.94%) Email Marketing
7 7 (10.94%) Internet Marketing
8 6 (9.375%) Competitor Analysis
8 6 (9.375%) Customer Engagement
8 6 (9.375%) Marketing Strategy
9 5 (7.813%) Content Management
10 4 (6.250%) Benchmarking
10 4 (6.250%) Agile Software Development
10 4 (6.250%) Waterfall
11 3 (4.688%) BDD
11 3 (4.688%) Customer Insight
11 3 (4.688%) Web Marketing
Programming Languages
1 18 (28.13%) JavaScript
2 9 (14.06%) PHP
3 7 (10.94%) Java
4 6 (9.375%) SQL
5 2 (3.125%) VB.NET
5 2 (3.125%) C
5 2 (3.125%) C#
5 2 (3.125%) Python
5 2 (3.125%) Ruby
6 1 (1.563%) ActionScript
Qualifications
1 10 (15.63%) Degree
2 1 (1.563%) MBA
Vendors
1 19 (29.69%) Google
2 9 (14.06%) Microsoft
3 8 (12.50%) Facebook
3 8 (12.50%) Twitter
4 6 (9.375%) BT
5 5 (7.813%) Apple
5 5 (7.813%) Oracle
6 4 (6.250%) Adobe
7 3 (4.688%) SAP
8 2 (3.125%) Sybase
8 2 (3.125%) Cisco
9 1 (1.563%) JBoss
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