The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 10 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
10 Jul 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 824 804 836
Rank change year-on-year
-20 +32
Permanent jobs citing Social Media Marketing 62 44 29
As % of all permanent IT jobs located in England 0.057% 0.043% 0.026%
As % of the Processes & Methodologies category 0.071% 0.055% 0.034%
Number of salaries quoted 38 25 23
Average salary £37,500 £37,500 £35,000
Average salary % change year-on-year
- +7.14%
90% offered a salary of more than £27,500 £27,500 £22,800
10% offered a salary of more than £55,000 £63,000 £57,000
UK excluding London average salary £43,000 £35,000 £24,000
% change year-on-year
+22.85% +45.83%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87744 80297 85551
As % of all permanent IT jobs located in England 80.37% 78.63% 77.26%
Number of salaries quoted 71431 66711 73632
Average salary £49,000 £46,127 £47,000
Average salary % change year-on-year
+6.22% -1.85%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Social Media Marketing
UK

Social Media Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in England

Social Media Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the England region.

Social Media Marketing Salary Trend in England

Social Media Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the England region over the 3 months to 10 July 2014.

Social Media Marketing Salary Histogram in England

Social Media Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the England region over the 3 months to 10 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -40 25 £37,000 -17.77% 6
South East -8 24 £50,000 +33.33% 3
Yorkshire - 4 £27,500 -
North West -2 3 £31,000 -11.42% 1
South West - 3 £37,500 - 1
East of England - 2 £21,500 -
West Midlands +1 1 £28,500 -
Social Media Marketing
UK

Social Media Marketing
Top 30 Related IT Skills in England

For the 6 months to 10 July 2014, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 129 (100.00%) Marketing
1 129 (100.00%) Social Media
2 51 (39.53%) SEO
3 48 (37.21%) E-Commerce
4 47 (36.43%) Digital Marketing
5 46 (35.66%) Project Management
6 45 (34.88%) Pay per click
7 41 (31.78%) HTML
8 39 (30.23%) HTML5
9 38 (29.46%) Umbraco
10 37 (28.68%) CRM
11 36 (27.91%) PRINCE2
12 35 (27.13%) Internet
13 34 (26.36%) SAP
14 32 (24.81%) Content Management
14 32 (24.81%) Salesforce.com
14 32 (24.81%) Apple iOS
15 31 (24.03%) Android
15 31 (24.03%) Waterfall
15 31 (24.03%) Online Marketing
15 31 (24.03%) Drupal
15 31 (24.03%) Sage
15 31 (24.03%) SharePoint
15 31 (24.03%) MS Visio
15 31 (24.03%) Scrum
16 29 (22.48%) Google
17 28 (21.71%) Analytics
18 27 (20.93%) CMS
19 25 (19.38%) Degree
20 24 (18.60%) Kindle

Social Media Marketing
Top Related IT Skills in England by Category

For the 6 months to 10 July 2014, IT jobs across the England region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 38 (29.46%) Umbraco
2 31 (24.03%) SharePoint
2 31 (24.03%) Drupal
3 27 (20.93%) CMS
4 15 (11.63%) WordPress
5 1 (0.78%) Apache
Applications
1 31 (24.03%) MS Visio
2 16 (12.40%) MS Excel
3 8 (6.20%) Adobe Illustrator
3 8 (6.20%) Photoshop
3 8 (6.20%) MS Office
4 4 (3.10%) MS PowerPoint
Business Applications
1 19 (14.73%) Google Analytics
2 8 (6.20%) Magento
3 2 (1.55%) SAP Oil and Gas
4 1 (0.78%) Oracle CRM
Cloud Services
1 3 (2.33%) Cloud Computing
2 1 (0.78%) SaaS
2 1 (0.78%) MailChimp
Communications & Networking
1 35 (27.13%) Internet
2 4 (3.10%) Intranet
Database & Business Intelligence
1 8 (6.20%) MySQL
General
1 129 (100.00%) Marketing
2 19 (14.73%) Advertising
3 15 (11.63%) German Language
4 14 (10.85%) Retail
5 7 (5.43%) French Language
5 7 (5.43%) Legal
6 5 (3.88%) Law
7 3 (2.33%) Finance
7 3 (2.33%) Italian Language
7 3 (2.33%) Spanish Language
8 2 (1.55%) Electronics
8 2 (1.55%) Telecoms
8 2 (1.55%) Manufacturing
8 2 (1.55%) Publishing
Job Titles
1 34 (26.36%) Marketing Manager
2 18 (13.95%) Digital Marketing Manager
3 16 (12.40%) Marketing Executive
4 15 (11.63%) Project Manager
5 13 (10.08%) PPC Specialist
5 13 (10.08%) PPC Manager
5 13 (10.08%) PPC Analyst
5 13 (10.08%) PPC Executive
6 12 (9.30%) Digital Project Manager
7 9 (6.98%) Account Manager
8 8 (6.20%) Developer
9 7 (5.43%) Social Media Specialist
9 7 (5.43%) Digital Marketing Executive
9 7 (5.43%) Coordinator
10 6 (4.65%) Designer
10 6 (4.65%) Online Marketing Manager
11 5 (3.88%) Account Director
11 5 (3.88%) WordPress Developer
12 4 (3.10%) Digital Account Manager
12 4 (3.10%) Product Owner
Libraries, Frameworks & Software Standards
1 41 (31.78%) HTML
2 39 (30.23%) HTML5
3 9 (6.98%) CSS
4 8 (6.20%) CSS3
4 8 (6.20%) jQuery
5 6 (4.65%) Flash
6 5 (3.88%) Ajax
7 1 (0.78%) LAMP
7 1 (0.78%) .NET
Miscellaneous
1 129 (100.00%) Social Media
2 24 (18.60%) Kindle
3 13 (10.08%) Blog
4 10 (7.75%) Copywriting
5 4 (3.10%) Computer Science
6 3 (2.33%) Digital Media
7 2 (1.55%) Mobile App
7 2 (1.55%) Graphic Design
7 2 (1.55%) DTV
8 1 (0.78%) Statistics
Operating Systems
1 32 (24.81%) Apple iOS
2 31 (24.03%) Android
3 1 (0.78%) Linux
Processes & Methodologies
1 51 (39.53%) SEO
2 48 (37.21%) E-Commerce
3 47 (36.43%) Digital Marketing
4 46 (35.66%) Project Management
5 45 (34.88%) Pay per click
6 37 (28.68%) CRM
7 36 (27.91%) PRINCE2
8 32 (24.81%) Content Management
9 31 (24.03%) Scrum
9 31 (24.03%) Online Marketing
9 31 (24.03%) Waterfall
10 28 (21.71%) Analytics
11 20 (15.50%) Marketing Strategy
12 19 (14.73%) Email Marketing
13 18 (13.95%) Web Design
14 8 (6.20%) Responsive Web Design
15 7 (5.43%) Customer Engagement
16 5 (3.88%) Web Analytics
16 5 (3.88%) B2B
17 4 (3.10%) Workflow
Programming Languages
1 9 (6.98%) JavaScript
1 9 (6.98%) PHP
2 6 (4.65%) SQL
3 3 (2.33%) PHP5
4 1 (0.78%) Java
4 1 (0.78%) VBA
Qualifications
1 25 (19.38%) Degree
Quality Assurance & Compliance
1 24 (18.60%) ISO 9001
2 4 (3.10%) QA
Systems Management
1 5 (3.88%) Plesk
Vendors
1 34 (26.36%) SAP
2 32 (24.81%) Salesforce.com
3 31 (24.03%) Sage
4 29 (22.48%) Google
5 17 (13.18%) Facebook
6 11 (8.53%) Twitter
7 8 (6.20%) Microsoft
8 6 (4.65%) Adobe
9 4 (3.10%) Yahoo!
10 3 (2.33%) DoubleClick
11 2 (1.55%) HubSpot
12 1 (0.78%) Eloqua
12 1 (0.78%) Oracle
12 1 (0.78%) JD Edwards
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