Digital Analyst Jobs

Digital Analyst
UK

The median Digital Analyst salary in the UK is £42,500 per year, according to job vacancies posted during the 6 months leading to 31 October 2024.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
31 Oct 2024
Same period 2023 Same period 2022
Rank 711 533 840
Rank change year-on-year -178 +307 +35
Permanent jobs requiring a Digital Analyst 79 232 297
As % of all permanent jobs advertised in the UK 0.10% 0.40% 0.21%
As % of the Job Titles category 0.11% 0.42% 0.22%
Number of salaries quoted 43 103 212
10th Percentile £30,000 £29,700 £36,500
25th Percentile £35,000 £39,563 £46,250
Median annual salary (50th Percentile) £42,500 £53,250 £57,500
Median % change year-on-year -20.19% -7.39% +15.00%
75th Percentile £48,750 £67,500 £66,250
90th Percentile £57,900 £83,750 £73,750
UK excluding London median annual salary £41,250 £43,750 £50,000
% change year-on-year -5.71% -12.50% +5.26%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 71,968 55,098 132,518
% of permanent jobs with a recognized job title 94.73% 95.65% 95.50%
Number of salaries quoted 37,505 40,133 78,004
10th Percentile £31,250 £31,604 £32,500
25th Percentile £42,500 £42,750 £45,000
Median annual salary (50th Percentile) £56,525 £60,000 £60,000
Median % change year-on-year -5.79% - +4.35%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £93,750 £97,500 £97,500
UK excluding London median annual salary £50,404 £52,500 £52,500
% change year-on-year -3.99% - +5.00%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 31 October 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 31 October 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -168 79 £42,500 -19.05% 14
UK excluding London -72 48 £41,250 -5.71% 10
London -65 30 £47,500 -17.39% 4
Work from Home -94 29 £42,500 -29.17% 8
Midlands -30 19 £38,750 +25.00% 3
North of England -20 10 £45,000 +15.76% 3
South East -71 10 £42,500 -29.17% 1
East Midlands - 10 £42,500 - 1
West Midlands -33 9 £35,500 +18.33% 2
North West -36 7 £45,000 -10.22% 2
East of England -53 5 - - 2
South West -10 4 £47,500 +30.14% 2
Yorkshire +22 3 - - 1

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 31 October 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 43 (54.43%) Analytics
2 33 (41.77%) Marketing
2 33 (41.77%) Google
3 25 (31.65%) Social Skills
4 24 (30.38%) SQL
5 22 (27.85%) Google Analytics
5 22 (27.85%) BigQuery
5 22 (27.85%) GCP
6 21 (26.58%) E-Commerce
7 20 (25.32%) Decision-Making
8 18 (22.78%) JavaScript
9 15 (18.99%) Social Media
9 15 (18.99%) Digital Marketing
9 15 (18.99%) Google Data Studio
10 14 (17.72%) Looker
10 14 (17.72%) Analytical Skills
11 13 (16.46%) Visualisation
11 13 (16.46%) A/B Testing
11 13 (16.46%) Digital Analytics
12 12 (15.19%) Data Science
13 11 (13.92%) Inclusion and Diversity
13 11 (13.92%) Customer Experience
13 11 (13.92%) Adobe
13 11 (13.92%) User Experience
13 11 (13.92%) Data Visualisation
14 10 (12.66%) Adobe Analytics
14 10 (12.66%) Marketing Analytics
14 10 (12.66%) Agile
14 10 (12.66%) Actionable Insight
15 9 (11.39%) Marketing Technology

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.33%) CMS
2 1 (1.27%) IIS
2 1 (1.27%) Sitecore CMS
Applications
1 3 (3.80%) Microsoft Excel
2 1 (1.27%) Microsoft PowerPoint
Business Applications
1 2 (2.53%) Shopify
2 1 (1.27%) Dynamics AX
2 1 (1.27%) Magento
2 1 (1.27%) Payment Gateway
Cloud Services
1 22 (27.85%) GCP
1 22 (27.85%) Google Analytics
2 15 (18.99%) Google Data Studio
3 10 (12.66%) Adobe Analytics
4 8 (10.13%) Google Tag Manager
4 8 (10.13%) Power Platform
5 4 (5.06%) Google Ads
6 1 (1.27%) Azure
6 1 (1.27%) Dynamics 365
6 1 (1.27%) SaaS
Communications & Networking
1 8 (10.13%) Broadband
2 1 (1.27%) Firewall
2 1 (1.27%) SSL
2 1 (1.27%) Wi-Fi
Database & Business Intelligence
1 22 (27.85%) BigQuery
2 14 (17.72%) Looker
3 9 (11.39%) Tableau
4 8 (10.13%) Power BI
5 2 (2.53%) Data Warehouse
5 2 (2.53%) Tableau Desktop
Development Applications
1 1 (1.27%) JIRA
General
1 33 (41.77%) Marketing
2 25 (31.65%) Social Skills
3 14 (17.72%) Analytical Skills
4 11 (13.92%) Inclusion and Diversity
5 9 (11.39%) Finance
6 8 (10.13%) Advertising
7 3 (3.80%) Presentation Skills
8 2 (2.53%) Retail
9 1 (1.27%) Front Office
9 1 (1.27%) Legal
9 1 (1.27%) Manufacturing
9 1 (1.27%) Organisational Skills
9 1 (1.27%) Public Sector
Libraries, Frameworks & Software Standards
1 8 (10.13%) Node.js
2 5 (6.33%) CSS
2 5 (6.33%) HTML
3 2 (2.53%) .NET
4 1 (1.27%) LAMP
Miscellaneous
1 15 (18.99%) Social Media
2 9 (11.39%) Marketing Technology
3 6 (7.59%) Product Ownership
4 4 (5.06%) Data Structures
4 4 (5.06%) Self-Motivation
5 2 (2.53%) Analytical Mindset
5 2 (2.53%) Onboarding
6 1 (1.27%) Management Information System
6 1 (1.27%) Mobile App
Operating Systems
1 2 (2.53%) Windows
2 1 (1.27%) Linux
2 1 (1.27%) Mac OS
2 1 (1.27%) Windows Server
Processes & Methodologies
1 43 (54.43%) Analytics
2 21 (26.58%) E-Commerce
3 20 (25.32%) Decision-Making
4 15 (18.99%) Digital Marketing
5 13 (16.46%) A/B Testing
5 13 (16.46%) Digital Analytics
5 13 (16.46%) Visualisation
6 12 (15.19%) Data Science
7 11 (13.92%) Customer Experience
7 11 (13.92%) Data Visualisation
7 11 (13.92%) User Experience
8 10 (12.66%) Actionable Insight
8 10 (12.66%) Agile
8 10 (12.66%) Marketing Analytics
9 9 (11.39%) CRM
10 8 (10.13%) Business Intelligence
10 8 (10.13%) Customer Segmentation
10 8 (10.13%) Data Modelling
10 8 (10.13%) User Stories
10 8 (10.13%) Web Analytics
Programming Languages
1 24 (30.38%) SQL
2 18 (22.78%) JavaScript
3 9 (11.39%) Python
Qualifications
1 3 (3.80%) Degree
2 2 (2.53%) Numerate Degree
3 1 (1.27%) SC Cleared
3 1 (1.27%) Security Cleared
Quality Assurance & Compliance
1 4 (5.06%) Data Quality
1 4 (5.06%) GDPR
1 4 (5.06%) QA
2 2 (2.53%) Accessibility
3 1 (1.27%) Actionable Recommendations
3 1 (1.27%) ISO 9001
3 1 (1.27%) ISO/IEC 17025
3 1 (1.27%) ISO/IEC 27001
Vendors
1 33 (41.77%) Google
2 11 (13.92%) Adobe
3 4 (5.06%) Microsoft
4 2 (2.53%) MicroStrategy
4 2 (2.53%) Salesforce
5 1 (1.27%) Apple
5 1 (1.27%) Optimizely
5 1 (1.27%) Sitecore
5 1 (1.27%) Workday