The table below looks at the statistics for B2C skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 206 210 186
Rank change year-on-year
+4 -24
Permanent jobs citing B2C 15 6 18
As % of all permanent IT jobs located in the West Midlands 0.26% 0.11% 0.33%
As % of the Processes & Methodologies category 0.31% 0.14% 0.42%
Number of salaries quoted 14 5 16
Average salary £52,500 £42,000 £35,750
Average salary % change year-on-year
+25.00% +17.48%
90% offered a salary of more than £27,500 £27,200 £32,500
10% offered a salary of more than £67,500 £52,500 £85,000
UK excluding London average salary £50,000 £45,000 £47,500
% change year-on-year
+11.11% -5.26%
B2C
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4832 4368 4328
As % of all permanent IT jobs located in the West Midlands 84.62% 80.09% 79.31%
Number of salaries quoted 3950 3618 3664
Average salary £42,500 £42,000 £40,655
Average salary % change year-on-year
+1.19% +3.30%
90% offered a salary of more than £27,500 £28,500 £26,500
10% offered a salary of more than £63,000 £60,000 £66,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

B2C
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in the West Midlands

B2C
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the West Midlands region.

B2C Salary Trend in the West Midlands

B2C
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing B2C across the West Midlands region over the 3 months to 1 September 2015.

B2C Salary Histogram in the West Midlands

B2C
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2C within the West Midlands region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +12 11 £67,500 +60.71%
Coventry - 2 £60,000 -
Staffordshire - 1 £27,500 -
B2C
England

B2C
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 26 (68.42%) Marketing
2 17 (44.74%) Analytics
3 16 (42.11%) CRM
3 16 (42.11%) E-Commerce
3 16 (42.11%) Finance
3 16 (42.11%) Web Design
4 15 (39.47%) B2B
5 14 (36.84%) Project Management
5 14 (36.84%) Manufacturing
5 14 (36.84%) Retail
6 13 (34.21%) Supplier Management
6 13 (34.21%) Customer Segmentation
6 13 (34.21%) Customer Analytics
6 13 (34.21%) Business Process Mapping
6 13 (34.21%) Project Planning
7 9 (23.68%) Agile Software Development
8 7 (18.42%) User Experience
9 6 (15.79%) HTML
10 5 (13.16%) .NET
10 5 (13.16%) Photoshop
11 4 (10.53%) CSS
11 4 (10.53%) JavaScript
11 4 (10.53%) Microsoft
11 4 (10.53%) N-Tier
11 4 (10.53%) Advertising
11 4 (10.53%) Enterprise Software
11 4 (10.53%) Team Foundation Server
12 3 (7.89%) Open Source
12 3 (7.89%) SEO
12 3 (7.89%) Enterprise Architecture

B2C
Top Related IT Skills in the West Midlands by Category

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.89%) CMS
2 2 (5.26%) WordPress
3 1 (2.63%) IIS
Applications
1 5 (13.16%) Photoshop
2 3 (7.89%) MS Office
2 3 (7.89%) MS Excel
2 3 (7.89%) Adobe Illustrator
3 1 (2.63%) InDesign
3 1 (2.63%) OmniGraffle
3 1 (2.63%) Adobe Creative Suite
3 1 (2.63%) MS Visio
Cloud Services
1 2 (5.26%) Google Analytics
1 2 (5.26%) Silverpop
2 1 (2.63%) SaaS
Database & Business Intelligence
1 2 (5.26%) SQL Server
2 1 (2.63%) RDBMS
2 1 (2.63%) Relational Database
Development Applications
1 4 (10.53%) Team Foundation Server
2 2 (5.26%) Dreamweaver
3 1 (2.63%) Bugzilla
3 1 (2.63%) JIRA
3 1 (2.63%) Git (software)
3 1 (2.63%) Axure RP
3 1 (2.63%) FogBugz
General
1 26 (68.42%) Marketing
2 16 (42.11%) Finance
3 14 (36.84%) Manufacturing
3 14 (36.84%) Retail
4 4 (10.53%) Advertising
5 1 (2.63%) Banking
5 1 (2.63%) Automotive
5 1 (2.63%) Retail Banking
5 1 (2.63%) Telecoms
Job Titles
1 14 (36.84%) Consultant
2 13 (34.21%) Management Consultant
3 10 (26.32%) CRM Consultant
4 8 (21.05%) Designer
5 3 (7.89%) Architect
6 2 (5.26%) Solutions Architect
6 2 (5.26%) Web Designer
6 2 (5.26%) Analyst
6 2 (5.26%) Content Manager
6 2 (5.26%) Digital Architect
6 2 (5.26%) Digital Solutions Architect
7 1 (2.63%) Platform Architect
7 1 (2.63%) Senior UX Designer
7 1 (2.63%) Social Media Manager
7 1 (2.63%) Agile Product Owner
7 1 (2.63%) Product Owner
7 1 (2.63%) Test Analyst
7 1 (2.63%) Technical Architect
7 1 (2.63%) Senior Designer
7 1 (2.63%) Planning Manager
Libraries, Frameworks & Software Standards
1 6 (15.79%) HTML
2 5 (13.16%) .NET
3 4 (10.53%) CSS
4 2 (5.26%) Web Services
4 2 (5.26%) jQuery
4 2 (5.26%) HTML5
5 1 (2.63%) XML
5 1 (2.63%) Flash
Miscellaneous
1 7 (18.42%) User Experience
2 4 (10.53%) Enterprise Software
2 4 (10.53%) N-Tier
3 3 (7.89%) Social Media
4 2 (5.26%) Mobile App
4 2 (5.26%) Copywriting
4 2 (5.26%) Blog
5 1 (2.63%) Management Information System
Operating Systems
1 2 (5.26%) Windows
2 1 (2.63%) Android
2 1 (2.63%) Apple iOS
Processes & Methodologies
1 17 (44.74%) Analytics
2 16 (42.11%) CRM
2 16 (42.11%) E-Commerce
2 16 (42.11%) Web Design
3 15 (39.47%) B2B
4 14 (36.84%) Project Management
5 13 (34.21%) Supplier Management
5 13 (34.21%) Customer Analytics
5 13 (34.21%) Customer Segmentation
5 13 (34.21%) Business Process Mapping
5 13 (34.21%) Project Planning
6 9 (23.68%) Agile Software Development
7 3 (7.89%) SEO
7 3 (7.89%) Open Source
7 3 (7.89%) Enterprise Architecture
8 2 (5.26%) Programme Management
8 2 (5.26%) Web Development
8 2 (5.26%) Email Marketing
8 2 (5.26%) Digital Marketing
8 2 (5.26%) Product Marketing
Programming Languages
1 4 (10.53%) JavaScript
2 3 (7.89%) Java
3 1 (2.63%) C#
3 1 (2.63%) PHP
3 1 (2.63%) SQL
3 1 (2.63%) VB
Qualifications
1 2 (5.26%) Degree
2 1 (2.63%) ISTQB Foundation Certification
2 1 (2.63%) ISEB
2 1 (2.63%) ISTQB
Quality Assurance & Compliance
1 2 (5.26%) QA
System Software
1 1 (2.63%) VMware Infrastructure
Vendors
1 4 (10.53%) Microsoft
2 2 (5.26%) Google
3 1 (2.63%) Facebook
3 1 (2.63%) Twitter
3 1 (2.63%) Adobe
3 1 (2.63%) Salesforce.com
3 1 (2.63%) VMware