Period
to 20 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Berkshire
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 164 218 180
Rank change year-on-year +54 -38 +30
Permanent jobs citing Digital Marketing 98 66 177
As % of all permanent IT jobs advertised in Berkshire 1.51% 0.84% 1.62%
As % of the Processes & Methodologies category 1.75% 0.95% 1.85%
Number of salaries quoted 62 54 162
Berkshire median annual salary £50,000 £50,000 £52,000
Median salary % change year-on-year - -3.85% +15.56%
10th Percentile £32,500 £27,300 £32,500
90th Percentile £75,000 £67,500 £73,750
South East median annual salary £40,000 £42,500 £45,000
% change year-on-year -5.88% -5.56% +16.88%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Permanent vacancies with a requirement for process or methodology skills 5,612 6,914 9,552
As % of all permanent IT jobs advertised in Berkshire 86.33% 88.16% 87.42%
Number of salaries quoted 4,461 5,235 7,671
Berkshire median annual salary £50,000 £50,000 £50,000
10th Percentile £29,000 £28,750 £30,000
90th Percentile £75,000 £75,000 £72,500
South East median annual salary £45,000 £45,000 £45,000

Digital Marketing
Job Vacancy Trend in Berkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Digital Marketing in Berkshire

Digital Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Berkshire.

Salary trend for Digital Marketing in Berkshire

Digital Marketing
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 20 January 2018.

Salary histogram for Digital Marketing in Berkshire

Digital Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Berkshire region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +31 28 £42,500 -22.73% 9
Newbury -18 23 £35,000 -28.21% 3
Maidenhead +14 8 £42,500 -29.17% 1
Bracknell +1 5 £55,000 +22.22%
Wokingham -6 3 £52,500 +16.67% 1
Digital Marketing
South East

For the 6 months to 20 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Digital Marketing.

1 98 (100.00%) Marketing
2 65 (66.33%) Finance
3 61 (62.24%) Telecoms
4 60 (61.22%) Programme Management
4 60 (61.22%) Business Intelligence
5 57 (58.16%) SAP
5 57 (58.16%) Electronics
5 57 (58.16%) Manufacturing
6 29 (29.59%) SQL
7 26 (26.53%) Degree
8 23 (23.47%) HTML
9 21 (21.43%) Social Media
10 20 (20.41%) B2B
11 19 (19.39%) Java
12 18 (18.37%) Analytics
12 18 (18.37%) Analytical Skills
13 17 (17.35%) CSS
13 17 (17.35%) Linux
13 17 (17.35%) Microsoft
14 15 (15.31%) VMware
15 14 (14.29%) Project Management
15 14 (14.29%) Spring
15 14 (14.29%) Email Marketing
15 14 (14.29%) Continuous Integration
15 14 (14.29%) User Experience
16 13 (13.27%) Amazon AWS
16 13 (13.27%) Marketing Strategy
16 13 (13.27%) Active Directory
16 13 (13.27%) Web Services
16 13 (13.27%) MySQL

Digital Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.16%) CMS
2 7 (7.14%) IIS
3 2 (2.04%) Adobe Experience Manager
3 2 (2.04%) Tomcat
3 2 (2.04%) WebSphere
4 1 (1.02%) Sitecore CMS
Applications
1 11 (11.22%) Microsoft Office
2 7 (7.14%) MS Visio
3 6 (6.12%) Microsoft PowerPoint
4 3 (3.06%) Microsoft Excel
5 2 (2.04%) Photoshop
6 1 (1.02%) Adobe After Effects
6 1 (1.02%) Adobe Illustrator
6 1 (1.02%) Adobe Premiere
6 1 (1.02%) InDesign
Business Applications
1 8 (8.16%) Eloqua
2 1 (1.02%) Adobe Campaign
2 1 (1.02%) Dynamics AX
2 1 (1.02%) Dynamics CRM
2 1 (1.02%) Shopify
2 1 (1.02%) Unica
Cloud Services
1 13 (13.27%) Amazon AWS
2 8 (8.16%) Adobe Analytics
2 8 (8.16%) Amazon SQS
3 5 (5.10%) Cloud Computing
3 5 (5.10%) Microsoft Azure
3 5 (5.10%) SaaS
4 3 (3.06%) Dynamics 365
5 1 (1.02%) Google Analytics
Communications & Networking
1 10 (10.20%) Internet
1 10 (10.20%) Intranet
2 8 (8.16%) AMQP
2 8 (8.16%) Firewall
3 5 (5.10%) Cisco ASA
3 5 (5.10%) SAN
4 4 (4.08%) Network Security
5 3 (3.06%) BIG-IP
5 3 (3.06%) Cisco IOS
5 3 (3.06%) DNS
5 3 (3.06%) FTP
5 3 (3.06%) Intrusion Detection
5 3 (3.06%) iSCSI
5 3 (3.06%) Junos
5 3 (3.06%) MPLS
5 3 (3.06%) NAS
5 3 (3.06%) NX-OS
5 3 (3.06%) SSH
5 3 (3.06%) TCP/IP
5 3 (3.06%) WAN
Database & Business Intelligence
1 13 (13.27%) MySQL
2 12 (12.24%) SQL Server
3 8 (8.16%) Amazon DynamoDB
3 8 (8.16%) Apache Cassandra
3 8 (8.16%) NoSQL
4 7 (7.14%) SQL Server 2008
5 6 (6.12%) SQL Server 2012
5 6 (6.12%) SQL Server 2014
6 5 (5.10%) RDBMS
6 5 (5.10%) Relational Database
7 3 (3.06%) Power BI
7 3 (3.06%) SQL Server Reporting Services
Development Applications
1 8 (8.16%) JUnit
1 8 (8.16%) Selenium
2 6 (6.12%) Cucumber
2 6 (6.12%) JIRA
3 5 (5.10%) Git (software)
3 5 (5.10%) Jasmine
3 5 (5.10%) PhantomJS
3 5 (5.10%) Protractor
4 3 (3.06%) TeamCity
4 3 (3.06%) WebDriver
5 2 (2.04%) Jenkins
5 2 (2.04%) Octopus Deploy
6 1 (1.02%) Appium
6 1 (1.02%) Grunt
6 1 (1.02%) gulp
6 1 (1.02%) SQL Server Management Studio (SSMS)
6 1 (1.02%) Visual Studio
General
1 98 (100.00%) Marketing
2 65 (66.33%) Finance
3 61 (62.24%) Telecoms
4 57 (58.16%) Electronics
4 57 (58.16%) Manufacturing
5 11 (11.22%) Advertising
6 8 (8.16%) Retail
7 7 (7.14%) Games
7 7 (7.14%) Law
8 3 (3.06%) Banking
9 1 (1.02%) Billing
9 1 (1.02%) Financial Institution
9 1 (1.02%) Legal
9 1 (1.02%) Music Industry
Job Titles
1 23 (23.47%) Analyst
1 23 (23.47%) Developer
2 19 (19.39%) Marketing Manager
3 13 (13.27%) Senior Developer
4 11 (11.22%) Digital Marketing Manager
5 10 (10.20%) Linux Engineer
6 9 (9.18%) Java Developer
6 9 (9.18%) Senior Java Developer
7 8 (8.16%) Digital Analyst
7 8 (8.16%) Full Stack Developer
7 8 (8.16%) Senior Full Stack Developer
7 8 (8.16%) Service Analyst
7 8 (8.16%) Web Developer
8 7 (7.14%) Senior Analyst
9 6 (6.12%) Administrator
9 6 (6.12%) Help Desk Analyst
9 6 (6.12%) Help Desk Engineer
9 6 (6.12%) HTML Developer
9 6 (6.12%) Service Desk Analyst
9 6 (6.12%) Service Desk Engineer
Libraries, Frameworks & Software Standards
1 23 (23.47%) HTML
2 17 (17.35%) CSS
3 14 (14.29%) Spring
4 13 (13.27%) Web Services
5 11 (11.22%) XML
6 10 (10.20%) jQuery
7 9 (9.18%) .NET
7 9 (9.18%) AngularJS
8 8 (8.16%) RabbitMQ
8 8 (8.16%) RESTful
9 7 (7.14%) WCF
10 6 (6.12%) HTML5
10 6 (6.12%) Twitter Bootstrap
11 5 (5.10%) JSON
11 5 (5.10%) Middleware
12 4 (4.08%) CSS3
13 3 (3.06%) .NET Framework
13 3 (3.06%) ASP.NET
13 3 (3.06%) POSIX
13 3 (3.06%) XSL
Miscellaneous
1 21 (21.43%) Social Media
2 18 (18.37%) Analytical Skills
3 14 (14.29%) User Experience
4 9 (9.18%) Enterprise Software
5 8 (8.16%) Algorithms
6 5 (5.10%) Management Information System
7 4 (4.08%) Data Centre
8 3 (3.06%) Analytical Mindset
8 3 (3.06%) Computer Science
8 3 (3.06%) Linux Command Line
8 3 (3.06%) N-Tier
9 2 (2.04%) Blog
9 2 (2.04%) DataPower
9 2 (2.04%) Mainframe
10 1 (1.02%) Digital Media
10 1 (1.02%) Embedded Systems
10 1 (1.02%) Fintech
10 1 (1.02%) Graphic Design
10 1 (1.02%) Greenfield Project
10 1 (1.02%) Social Network
Operating Systems
1 17 (17.35%) Linux
2 11 (11.22%) Windows
3 10 (10.20%) Windows Server
4 7 (7.14%) Unix
5 6 (6.12%) Windows 10
5 6 (6.12%) Windows 7
5 6 (6.12%) Windows 8
5 6 (6.12%) Windows Server 2008
5 6 (6.12%) Windows Server 2012
6 4 (4.08%) Android
6 4 (4.08%) Apple iOS
7 3 (3.06%) Red Hat Enterprise Linux
8 1 (1.02%) SUSE
8 1 (1.02%) Windows Phone
Processes & Methodologies
1 60 (61.22%) Business Intelligence
1 60 (61.22%) Programme Management
2 20 (20.41%) B2B
3 18 (18.37%) Analytics
4 14 (14.29%) Continuous Integration
4 14 (14.29%) Email Marketing
4 14 (14.29%) Project Management
5 13 (13.27%) Marketing Strategy
6 12 (12.24%) Agile Software Development
6 12 (12.24%) Marketing Automation
6 12 (12.24%) Stakeholder Management
6 12 (12.24%) Web Development
7 11 (11.22%) Integrated Marketing
8 10 (10.20%) B2C
8 10 (10.20%) Content Development
8 10 (10.20%) CRM
8 10 (10.20%) Display Advertising
8 10 (10.20%) Mobile Marketing
8 10 (10.20%) Search Engine Marketing
8 10 (10.20%) TDD
Programming Languages
1 29 (29.59%) SQL
2 19 (19.39%) Java
3 10 (10.20%) JavaScript
4 5 (5.10%) C#
5 4 (4.08%) Python
6 3 (3.06%) Bash Shell
6 3 (3.06%) T-SQL
7 1 (1.02%) C
7 1 (1.02%) C++
7 1 (1.02%) X++
Qualifications
1 26 (26.53%) Degree
2 4 (4.08%) Computer Science Degree
3 1 (1.02%) CCIE
3 1 (1.02%) CCNP
3 1 (1.02%) Cisco Certification
3 1 (1.02%) CISM
3 1 (1.02%) CISSP
3 1 (1.02%) ISEB
3 1 (1.02%) ISTQB
3 1 (1.02%) ISTQB Foundation Certification
3 1 (1.02%) MBA
Quality Assurance & Compliance
1 8 (8.16%) SLA
2 6 (6.12%) QA
3 2 (2.04%) HL7
3 2 (2.04%) Sarbanes-Oxley
4 1 (1.02%) GDPR
System Software
1 13 (13.27%) Active Directory
2 10 (10.20%) Virtual Machines
3 9 (9.18%) VMware Infrastructure
4 3 (3.06%) NFS
Systems Management
1 4 (4.08%) Nagios
2 3 (3.06%) Ansible
2 3 (3.06%) Puppet
3 1 (1.02%) Cacti
Vendors
1 57 (58.16%) SAP
2 17 (17.35%) Microsoft
3 15 (15.31%) VMware
4 12 (12.24%) Adobe
4 12 (12.24%) Google
5 11 (11.22%) Twitter
6 10 (10.20%) Marketo
7 9 (9.18%) Facebook
8 8 (8.16%) Intel
8 8 (8.16%) Salesforce.com
9 7 (7.14%) Cisco
10 6 (6.12%) HubSpot
10 6 (6.12%) Pardot
11 5 (5.10%) EMC
11 5 (5.10%) F5
11 5 (5.10%) Oracle
12 4 (4.08%) Red Hat
13 3 (3.06%) IBM
13 3 (3.06%) Juniper
13 3 (3.06%) Xamarin