Period
to 19 April 2018

The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 April 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Berkshire
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 177 214 202
Rank change year-on-year +37 -12 -16
Permanent jobs citing Digital Marketing 95 59 139
As % of all permanent IT jobs advertised in Berkshire 1.36% 0.83% 1.35%
As % of the Processes & Methodologies category 1.54% 0.95% 1.53%
Number of salaries quoted 66 48 117
Berkshire median annual salary £40,000 £50,000 £48,000
Median salary % change year-on-year -20.00% +4.17% -4.00%
10th Percentile £29,000 £25,750 £32,500
90th Percentile £68,875 £69,000 £72,500
South East median annual salary £37,500 £40,000 £45,000
% change year-on-year -6.25% -11.11% +20.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Permanent vacancies with a requirement for process or methodology skills 6,179 6,189 9,105
As % of all permanent IT jobs advertised in Berkshire 88.40% 87.32% 88.38%
Number of salaries quoted 4,926 4,802 7,371
Berkshire median annual salary £50,000 £50,000 £50,000
10th Percentile £30,000 £27,500 £29,250
90th Percentile £75,000 £75,000 £72,500
South East median annual salary £45,000 £45,000 £45,000

Digital Marketing
Job Vacancy Trend in Berkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Digital Marketing in Berkshire

Digital Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Berkshire.

Salary trend for Digital Marketing in Berkshire

Digital Marketing
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 19 April 2018.

Salary histogram for Digital Marketing in Berkshire

Digital Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Berkshire region over the 6 months to 19 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +36 30 £40,000 -21.95% 5
Newbury -28 13 £40,000 +6.67% 3
Maidenhead -9 12 - - 1
Wokingham +2 10 £37,500 -16.67% 2
Bracknell +4 3 £55,000 +22.22% 3
Ascot - 3 £37,500 -
Digital Marketing
South East

For the 6 months to 19 April 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Digital Marketing.

1 95 (100.00%) Marketing
2 37 (38.95%) HTML
2 37 (38.95%) Finance
3 30 (31.58%) CSS
4 29 (30.53%) SQL
4 29 (30.53%) Business Intelligence
4 29 (30.53%) Degree
5 27 (28.42%) Social Media
6 25 (26.32%) Analytics
7 24 (25.26%) Telecoms
8 23 (24.21%) JavaScript
9 21 (22.11%) SAP
9 21 (22.11%) B2B
9 21 (22.11%) Electronics
9 21 (22.11%) Manufacturing
9 21 (22.11%) Programme Management
10 19 (20.00%) Agile Software Development
11 18 (18.95%) E-Commerce
12 17 (17.89%) Adobe
12 17 (17.89%) jQuery
12 17 (17.89%) Marketing Strategy
13 16 (16.84%) Email Marketing
13 16 (16.84%) SEO
14 15 (15.79%) CMS
14 15 (15.79%) Twitter
15 14 (14.74%) Analytical Skills
15 14 (14.74%) Marketing Automation
15 14 (14.74%) CRM
15 14 (14.74%) MySQL
15 14 (14.74%) Web Development

Digital Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (15.79%) CMS
2 13 (13.68%) Drupal
3 4 (4.21%) WordPress
4 3 (3.16%) IIS
5 2 (2.11%) Joomla!
5 2 (2.11%) OpenStack
6 1 (1.05%) Adobe Experience Manager
Applications
1 6 (6.32%) Adobe Illustrator
1 6 (6.32%) Photoshop
2 4 (4.21%) Microsoft PowerPoint
3 3 (3.16%) Adobe After Effects
3 3 (3.16%) Adobe Premiere
3 3 (3.16%) InDesign
3 3 (3.16%) Microsoft Excel
3 3 (3.16%) Microsoft Office
4 2 (2.11%) Adobe Creative Suite
Business Applications
1 8 (8.42%) Eloqua
2 3 (3.16%) NetSuite
3 2 (2.11%) Adobe Campaign
3 2 (2.11%) Unica
4 1 (1.05%) Dynamics AX
4 1 (1.05%) Dynamics CRM
Cloud Services
1 8 (8.42%) Adobe Analytics
2 4 (4.21%) Microsoft Azure
2 4 (4.21%) SaaS
3 3 (3.16%) Amazon AWS
3 3 (3.16%) Amazon SQS
3 3 (3.16%) Google Analytics
3 3 (3.16%) Google Tag Manager
4 2 (2.11%) Amazon ElastiCache
5 1 (1.05%) Cloud Computing
Communications & Networking
1 6 (6.32%) Internet
1 6 (6.32%) Intranet
2 5 (5.26%) SAN
3 4 (4.21%) Cisco ASA
3 4 (4.21%) Firewall
3 4 (4.21%) NAS
4 3 (3.16%) AMQP
4 3 (3.16%) BIG-IP
4 3 (3.16%) Cisco IOS
4 3 (3.16%) FTP
4 3 (3.16%) HTTP
4 3 (3.16%) Intrusion Detection
4 3 (3.16%) iSCSI
4 3 (3.16%) Junos
4 3 (3.16%) MPLS
4 3 (3.16%) Network Security
4 3 (3.16%) NX-OS
4 3 (3.16%) SSH
4 3 (3.16%) TCP/IP
4 3 (3.16%) WAN
Database & Business Intelligence
1 14 (14.74%) MySQL
2 10 (10.53%) Relational Database
3 8 (8.42%) Power BI
4 7 (7.37%) Data Warehouse
4 7 (7.37%) SQL Server
5 3 (3.16%) Amazon DynamoDB
5 3 (3.16%) Apache Cassandra
5 3 (3.16%) NoSQL
5 3 (3.16%) SQL Server 2008
5 3 (3.16%) SQL Server Reporting Services
6 2 (2.11%) Amazon QuickSight
6 2 (2.11%) Hazelcast
6 2 (2.11%) Pentaho
6 2 (2.11%) SQL Server 2012
6 2 (2.11%) SQL Server 2014
7 1 (1.05%) RDBMS
Development Applications
1 8 (8.42%) Jenkins
2 3 (3.16%) Atlassian Bamboo
2 3 (3.16%) Hudson
2 3 (3.16%) JUnit
2 3 (3.16%) Vagrant
3 2 (2.11%) Cucumber
3 2 (2.11%) Gatling
3 2 (2.11%) Git (software)
3 2 (2.11%) JMeter
3 2 (2.11%) SpecFlow
4 1 (1.05%) Octopus Deploy
4 1 (1.05%) Selenium
4 1 (1.05%) WebDriver
4 1 (1.05%) WiX
General
1 95 (100.00%) Marketing
2 37 (38.95%) Finance
3 24 (25.26%) Telecoms
4 21 (22.11%) Electronics
4 21 (22.11%) Manufacturing
5 13 (13.68%) Games
6 11 (11.58%) Advertising
7 7 (7.37%) Law
8 4 (4.21%) Legal
9 3 (3.16%) Brand Awareness
10 2 (2.11%) Retail
11 1 (1.05%) Billing
11 1 (1.05%) French Language
11 1 (1.05%) Multimedia
Job Titles
1 31 (32.63%) Developer
2 25 (26.32%) Marketing Manager
3 18 (18.95%) Digital Marketing Manager
4 13 (13.68%) Analyst
5 12 (12.63%) Senior Analyst
6 11 (11.58%) HTML CSS Developer
6 11 (11.58%) HTML Developer
6 11 (11.58%) JavaScript Developer
7 10 (10.53%) Drupal Developer
7 10 (10.53%) PHP Developer
8 9 (9.47%) PHP Drupal Developer
9 8 (8.42%) Digital Analyst
9 8 (8.42%) Junior
9 8 (8.42%) Junior Developer
9 8 (8.42%) Junior JavaScript Developer
9 8 (8.42%) Senior Developer
9 8 (8.42%) Web Developer
10 5 (5.26%) Data Analyst
10 5 (5.26%) Junior PHP Developer
10 5 (5.26%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 37 (38.95%) HTML
2 30 (31.58%) CSS
3 17 (17.89%) jQuery
4 13 (13.68%) Twitter Bootstrap
5 12 (12.63%) CSS3
5 12 (12.63%) HTML5
6 8 (8.42%) .NET
7 7 (7.37%) XML
8 4 (4.21%) ASP.NET Web API
8 4 (4.21%) Spring
8 4 (4.21%) Web Services
9 3 (3.16%) Hibernate
9 3 (3.16%) J2EE
9 3 (3.16%) POSIX
9 3 (3.16%) RabbitMQ
9 3 (3.16%) RESTful
9 3 (3.16%) Sass
9 3 (3.16%) WCF
10 2 (2.11%) ASP.NET
10 2 (2.11%) Middleware
Miscellaneous
1 27 (28.42%) Social Media
2 14 (14.74%) Analytical Skills
3 13 (13.68%) User Experience
4 9 (9.47%) Mobile App
5 8 (8.42%) Algorithms
6 5 (5.26%) Blog
7 4 (4.21%) Enterprise Software
7 4 (4.21%) Social Network
8 3 (3.16%) Computer Science
8 3 (3.16%) Graphic Design
8 3 (3.16%) Linux Command Line
9 2 (2.11%) Data Centre
9 2 (2.11%) PMI
10 1 (1.05%) Clustering
10 1 (1.05%) Greenfield Project
10 1 (1.05%) Video Editing
Operating Systems
1 4 (4.21%) Windows
1 4 (4.21%) Windows Server
2 3 (3.16%) Windows 10
2 3 (3.16%) Windows 7
2 3 (3.16%) Windows 8
2 3 (3.16%) Windows Server 2008
3 2 (2.11%) Android
3 2 (2.11%) Apple iOS
3 2 (2.11%) Windows Server 2012
4 1 (1.05%) Linux
4 1 (1.05%) SUSE
Processes & Methodologies
1 29 (30.53%) Business Intelligence
2 25 (26.32%) Analytics
3 21 (22.11%) B2B
3 21 (22.11%) Programme Management
4 19 (20.00%) Agile Software Development
5 18 (18.95%) E-Commerce
6 17 (17.89%) Marketing Strategy
7 16 (16.84%) Email Marketing
7 16 (16.84%) SEO
8 14 (14.74%) CRM
8 14 (14.74%) Marketing Automation
8 14 (14.74%) Web Development
9 13 (13.68%) B2C
10 12 (12.63%) Data Visualisation
10 12 (12.63%) Mathematics
10 12 (12.63%) Stakeholder Management
10 12 (12.63%) Visualisation
11 10 (10.53%) Display Advertising
11 10 (10.53%) Pay per click
11 10 (10.53%) Search Engine Marketing
Programming Languages
1 29 (30.53%) SQL
2 23 (24.21%) JavaScript
3 13 (13.68%) Java
4 12 (12.63%) PHP
5 10 (10.53%) C#
6 4 (4.21%) C++
6 4 (4.21%) T-SQL
7 3 (3.16%) Bash Shell
7 3 (3.16%) Go
7 3 (3.16%) Java 8
7 3 (3.16%) Python
7 3 (3.16%) Ruby
7 3 (3.16%) VB.NET
8 1 (1.05%) X++
Qualifications
1 29 (30.53%) Degree
2 5 (5.26%) Numerate Degree
3 3 (3.16%) Computer Science Degree
4 2 (2.11%) PMI Certification
5 1 (1.05%) CCIE
5 1 (1.05%) CCNP
5 1 (1.05%) Cisco Certification
Quality Assurance & Compliance
1 3 (3.16%) QA
2 1 (1.05%) HL7
System Software
1 6 (6.32%) Active Directory
2 3 (3.16%) Docker
2 3 (3.16%) NFS
2 3 (3.16%) VMware Infrastructure
3 2 (2.11%) Virtual Machines
4 1 (1.05%) Terminal Server
Systems Management
1 5 (5.26%) Terraform
2 3 (3.16%) Consul
2 3 (3.16%) Docker Swarm
2 3 (3.16%) Kubernetes
2 3 (3.16%) Nagios
2 3 (3.16%) Packer
3 2 (2.11%) Ansible
4 1 (1.05%) Microsoft Clustering
Vendors
1 21 (22.11%) SAP
2 17 (17.89%) Adobe
3 15 (15.79%) Twitter
4 14 (14.74%) Google
5 13 (13.68%) Facebook
6 10 (10.53%) Marketo
7 8 (8.42%) Intel
8 6 (6.32%) HubSpot
8 6 (6.32%) Pardot
8 6 (6.32%) Salesforce.com
9 5 (5.26%) Cisco
10 4 (4.21%) Capita
10 4 (4.21%) F5
10 4 (4.21%) VMware
11 3 (3.16%) Juniper
11 3 (3.16%) Microsoft
12 2 (2.11%) Aprimo
12 2 (2.11%) Chordiant
12 2 (2.11%) IBM
12 2 (2.11%) Pega