Advertising Contract Job Trends in the City of London
Advertising
Central London > City of London
The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 25 October 2026, comparing them to the same period in the previous two years.
| 6 months to 25 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 126 | 111 | 115 |
| Rank change year-on-year | -15 | +4 | +16 |
| Contract jobs citing Advertising | 12 | 6 | 11 |
| As % of all contract jobs in the City of London | 0.57% | 0.36% | 0.52% |
| As % of the General category | 0.86% | 0.48% | 0.76% |
| Number of daily rates quoted | 11 | 3 | 7 |
| 10th Percentile | £286 | £421 | £276 |
| 25th Percentile | £350 | £498 | £394 |
| Median daily rate (50th Percentile) | £440 | £650 | £568 |
| Median % change year-on-year | -32.31% | +14.54% | +19.47% |
| 75th Percentile | £504 | £697 | £596 |
| 90th Percentile | £638 | £710 | £605 |
| Central London median daily rate | £440 | £580 | £568 |
| % change year-on-year | -24.14% | +2.20% | +19.47% |
| Number of hourly rates quoted | 0 | 1 | 0 |
| Median hourly rate | - | £45.00 | - |
| Central London median hourly rate | - | £45.00 | - |
All General Skills
City of London
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing general skills in the City of London.
| 6 months to 25 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Contract vacancies citing general skills | 1,393 | 1,256 | 1,439 |
| As % of all contract jobs advertised in the City of London | 66.36% | 74.85% | 68.23% |
| Number of daily rates quoted | 896 | 859 | 864 |
| 10th Percentile | £363 | £325 | £350 |
| 25th Percentile | £463 | £413 | £463 |
| Median daily rate (50th Percentile) | £575 | £550 | £585 |
| Median % change year-on-year | +4.55% | -5.98% | -2.50% |
| 75th Percentile | £694 | £675 | £688 |
| 90th Percentile | £775 | £775 | £800 |
| Central London median daily rate | £575 | £550 | £583 |
| % change year-on-year | +4.55% | -5.58% | -2.92% |
| Number of hourly rates quoted | 13 | 16 | 8 |
| 10th Percentile | £18.75 | £16.79 | £13.18 |
| 25th Percentile | £19.50 | £20.08 | £23.75 |
| Median hourly rate | £24.00 | £28.25 | £45.00 |
| Median % change year-on-year | -15.04% | -37.22% | +136.84% |
| 75th Percentile | £38.75 | £51.56 | £82.19 |
| 90th Percentile | £64.30 | £64.66 | £109.38 |
| Central London median hourly rate | £30.00 | £28.50 | £35.00 |
| % change year-on-year | +5.26% | -18.57% | +84.21% |
Advertising Job Vacancy Trend in the City of London
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.
Advertising Daily Rate Trend in the City of London
Contractor daily rate distribution trend for jobs in the City of London citing Advertising.
Advertising Daily Rate Histogram in the City of London
Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 25 October 2026.
Advertising Hourly Rate Trend in the City of London
Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.
Advertising Co-Occurring Skills & Capabilities in the City of London by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
General
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Marketing | 33.3% | 4 |
| 2 | Analytical Skills | 25.0% | 3 |
| 2 | Finance | 25.0% | 3 |
| 2 | Retail | 25.0% | 3 |
| 5 | Banking | 16.7% | 2 |
| 6 | Publishing | 8.3% | 1 |
| 6 | Social Skills | 8.3% | 1 |