Period
to 20 January 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 20 January 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
20 Jan 2020
Same period 2019 Same period 2018
Rank 133 175 132
Rank change year-on-year +42 -43 -22
Contract jobs citing Advertising 64 75 122
As % of all contract IT jobs advertised in the City of London 1.30% 1.12% 1.73%
As % of the General category 2.91% 2.10% 3.07%
Number of daily rates quoted 55 37 96
City of London median daily rate £525 £475 £500
Median daily rate % change year-on-year +10.53% -5.00% +17.23%
10th Percentile £344 £340 £214
90th Percentile £645 £600 £656
Central London median daily rate £488 £475 £489
% change year-on-year +2.63% -2.81% +15.00%
Number of hourly rates quoted 0 1 3
City of London median hourly rate - £149.50 £28.50
Median hourly rate % change year-on-year - +424.56% +43.07%
Central London median hourly rate - £149.50 £28.50
% change year-on-year - +424.56% +43.07%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,199 3,567 3,970
As % of all contract IT jobs advertised in the City of London 44.54% 53.28% 56.34%
Number of daily rates quoted 1,651 2,712 3,175
City of London median daily rate £520 £525 £525
Median daily rate % change year-on-year -0.95% - +5.00%
10th Percentile £313 £285 £324
90th Percentile £700 £688 £700
Central London median daily rate £510 £525 £525
% change year-on-year -2.86% - +5.00%
Number of hourly rates quoted 25 45 43
City of London median hourly rate £20.83 £18.70 £21.00
Median hourly rate % change year-on-year +11.39% -10.95% -3.45%
10th Percentile £12.45 £13.00 £13.65
90th Percentile £35.00 £40.15 £33.25
Central London median hourly rate £20.92 £18.70 £21.23
% change year-on-year +11.84% -11.90% -2.41%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 20 January 2020.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

Advertising
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the City of London region over the 6 months to 20 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 1 £525 -
Advertising
Central London

For the 6 months to 20 January 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 30 (46.88%) Finance
2 19 (29.69%) Java
2 19 (29.69%) Agile Software Development
3 17 (26.56%) Python
4 16 (25.00%) Marketing
5 13 (20.31%) Stakeholder Management
6 10 (15.63%) Ruby
6 10 (15.63%) Google
7 9 (14.06%) Degree
7 9 (14.06%) Computer Science
7 9 (14.06%) Machine Learning
7 9 (14.06%) Facebook
8 8 (12.50%) Kafka
8 8 (12.50%) AWS Lambda
8 8 (12.50%) Serverless
8 8 (12.50%) Web Development
9 7 (10.94%) Salesforce.com
9 7 (10.94%) Greenfield Project
9 7 (10.94%) Analytical Skills
9 7 (10.94%) AWS
10 6 (9.38%) Git (software)
10 6 (9.38%) Go
10 6 (9.38%) Apple iOS
10 6 (9.38%) Redux
10 6 (9.38%) JavaScript
10 6 (9.38%) Artificial Intelligence
11 5 (7.81%) Spring
11 5 (7.81%) CSS
11 5 (7.81%) HTML
11 5 (7.81%) Scrum

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.25%) nginx
2 2 (3.13%) Apache
2 2 (3.13%) CMS
3 1 (1.56%) Confluence
3 1 (1.56%) Drupal
3 1 (1.56%) Headless CMS
Applications
1 1 (1.56%) Adobe After Effects
1 1 (1.56%) Adobe Creative Suite
1 1 (1.56%) Adobe Illustrator
1 1 (1.56%) CINEMA 4D
1 1 (1.56%) InVision
1 1 (1.56%) Microsoft Office
1 1 (1.56%) Photoshop
1 1 (1.56%) Sketch
Business Applications
1 1 (1.56%) Dynamics CRM
Cloud Services
1 8 (12.50%) AWS Lambda
1 8 (12.50%) Serverless
2 7 (10.94%) AWS
3 4 (6.25%) Azure
4 2 (3.13%) Amazon EMR
4 2 (3.13%) Amazon S3
5 1 (1.56%) Dynamics 365
5 1 (1.56%) GCP
5 1 (1.56%) GitHub
5 1 (1.56%) IaaS
Communications & Networking
1 4 (6.25%) Firewall
Database & Business Intelligence
1 4 (6.25%) MySQL
1 4 (6.25%) Redis
2 3 (4.69%) Apache Cassandra
2 3 (4.69%) Big Data
2 3 (4.69%) Data Lake
3 2 (3.13%) Amazon Redshift
3 2 (3.13%) SQL Server
4 1 (1.56%) NoSQL
4 1 (1.56%) Relational Database
4 1 (1.56%) SQL Server 2014
Development Applications
1 6 (9.38%) Git (software)
2 5 (7.81%) Jenkins
3 3 (4.69%) JIRA
4 2 (3.13%) Subversion
General
1 30 (46.88%) Finance
2 16 (25.00%) Marketing
3 3 (4.69%) Automotive
4 2 (3.13%) Banking
4 2 (3.13%) Games
5 1 (1.56%) Investment Banking
5 1 (1.56%) Legal
5 1 (1.56%) Publishing
5 1 (1.56%) Retail
5 1 (1.56%) Telecoms
Job Titles
1 26 (40.63%) Developer
2 6 (9.38%) Architect
2 6 (9.38%) Web Developer
3 5 (7.81%) Analyst
3 5 (7.81%) Project Manager
3 5 (7.81%) Ruby Developer
3 5 (7.81%) Salesforce Developer
4 4 (6.25%) Data Scientist
4 4 (6.25%) Facebook Developer
4 4 (6.25%) Java Developer
4 4 (6.25%) MySQL Developer
4 4 (6.25%) MySQL Web Developer
4 4 (6.25%) PHP Developer
4 4 (6.25%) PHP MySQL Developer
4 4 (6.25%) PHP MySQL Web Developer
4 4 (6.25%) PHP Symfony Developer
4 4 (6.25%) PHP Web Developer
4 4 (6.25%) Solutions Architect
4 4 (6.25%) Symfony Developer
5 3 (4.69%) Business Analyst
Libraries, Frameworks & Software Standards
1 8 (12.50%) Kafka
2 6 (9.38%) Redux
3 5 (7.81%) CSS
3 5 (7.81%) HTML
3 5 (7.81%) REST
3 5 (7.81%) Spring
3 5 (7.81%) Visualforce
4 4 (6.25%) iOS SDK
4 4 (6.25%) JSON
4 4 (6.25%) Natural Language Processing
4 4 (6.25%) Node.js
4 4 (6.25%) RabbitMQ
4 4 (6.25%) Ruby on Rails
4 4 (6.25%) Symfony
5 3 (4.69%) ActiveMQ
5 3 (4.69%) React
5 3 (4.69%) Web Services
5 3 (4.69%) XML
6 2 (3.13%) JMS
6 2 (3.13%) SOAP
Miscellaneous
1 7 (10.94%) Analytical Skills
1 7 (10.94%) Greenfield Project
2 4 (6.25%) Marketing Technology
3 2 (3.13%) Algorithms
3 2 (3.13%) Mobile App
3 2 (3.13%) User Experience
4 1 (1.56%) 3D Graphics
4 1 (1.56%) Cloud Native
4 1 (1.56%) Data Centre
4 1 (1.56%) Mobile Banking
4 1 (1.56%) Self-Motivation
4 1 (1.56%) SWIFT
Operating Systems
1 6 (9.38%) Apple iOS
2 3 (4.69%) Linux
3 2 (3.13%) Android
3 2 (3.13%) Windows
Processes & Methodologies
1 19 (29.69%) Agile Software Development
2 13 (20.31%) Stakeholder Management
3 9 (14.06%) Computer Science
3 9 (14.06%) Machine Learning
4 8 (12.50%) Web Development
5 6 (9.38%) Artificial Intelligence
6 5 (7.81%) DevOps
6 5 (7.81%) Scrum
6 5 (7.81%) Test Automation
7 4 (6.25%) Asset Management
7 4 (6.25%) Computer Vision
7 4 (6.25%) Data Management
7 4 (6.25%) Data Science
7 4 (6.25%) Digital Marketing
7 4 (6.25%) Project Management
7 4 (6.25%) TDD
8 3 (4.69%) CRM
8 3 (4.69%) Data Modelling
8 3 (4.69%) SOA
8 3 (4.69%) User Acceptance Testing
Programming Languages
1 19 (29.69%) Java
2 17 (26.56%) Python
3 10 (15.63%) Ruby
4 6 (9.38%) Go
4 6 (9.38%) JavaScript
5 5 (7.81%) Apex Code
5 5 (7.81%) Scala
6 4 (6.25%) Apple Swift
6 4 (6.25%) Kotlin
6 4 (6.25%) PHP
7 3 (4.69%) C++
7 3 (4.69%) Java 8
8 1 (1.56%) Bash Shell
8 1 (1.56%) C#
8 1 (1.56%) SQL
Qualifications
1 9 (14.06%) Degree
2 4 (6.25%) PhD
3 2 (3.13%) Computer Science Degree
4 1 (1.56%) ITIL Certification
4 1 (1.56%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (4.69%) QA
2 2 (3.13%) Data Quality
3 1 (1.56%) EMIR
3 1 (1.56%) PMO
System Software
1 3 (4.69%) Apache ZooKeeper
2 1 (1.56%) Virtual Machines
Systems Management
1 2 (3.13%) Puppet
1 2 (3.13%) Terraform
Vendors
1 10 (15.63%) Google
2 9 (14.06%) Facebook
3 7 (10.94%) Salesforce.com
4 5 (7.81%) Salesforce Marketing Cloud
5 3 (4.69%) Criteo
5 3 (4.69%) Microsoft
6 1 (1.56%) Adobe
6 1 (1.56%) Cisco
6 1 (1.56%) Remedy
6 1 (1.56%) ServiceNow