Period
to 20 February 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 20 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 138 112 82
Rank change year-on-year -26 -30 +6
Contract jobs citing Advertising 122 128 168
As % of all contract IT jobs advertised in the City of London 1.72% 2.09% 2.51%
As % of the General category 3.12% 4.05% 4.55%
Number of daily rates quoted 95 100 130
City of London median daily rate £510 £463 £406
Median daily rate % change year-on-year +10.27% +13.85% -4.41%
10th Percentile £243 £312 £225
90th Percentile £660 £626 £589
Central London median daily rate £500 £457 £406
% change year-on-year +9.47% +12.43% -2.11%
Number of hourly rates quoted 3 2 1
City of London median hourly rate £28.50 £17.95 £24.23
Median hourly rate % change year-on-year +58.77% -25.92% -
Central London median hourly rate £28.50 £17.95 £24.23
% change year-on-year +58.77% -25.92% +34.61%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,909 3,160 3,692
As % of all contract IT jobs advertised in the City of London 55.06% 51.61% 55.18%
Number of daily rates quoted 3,125 2,500 2,911
City of London median daily rate £525 £500 £500
Median daily rate % change year-on-year +5.00% - +8.11%
10th Percentile £325 £319 £293
90th Percentile £713 £675 £675
Central London median daily rate £525 £500 £488
% change year-on-year +5.00% +2.56% +8.33%
Number of hourly rates quoted 45 21 29
City of London median hourly rate £21.00 £21.75 £23.00
Median hourly rate % change year-on-year -3.45% -5.43% +24.32%
10th Percentile £13.80 £12.37 £11.40
90th Percentile £44.50 £56.87 £52.00
Central London median hourly rate £20.75 £21.75 £22.75
% change year-on-year -4.60% -4.40% +26.39%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 20 February 2018.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

Advertising
Contractor Hourly Rate Histogram in the City of London

The hourly rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 20 February 2018.

Contractor hourly rate histogram for Advertising in the City of London

For the 6 months to 20 February 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 58 (47.54%) Finance
2 31 (25.41%) Stakeholder Management
3 22 (18.03%) Agile Software Development
4 21 (17.21%) Microsoft
5 19 (15.57%) Project Management
6 17 (13.93%) Banking
7 16 (13.11%) Marketing
8 15 (12.30%) PRINCE2
9 14 (11.48%) SQL
9 14 (11.48%) .NET
9 14 (11.48%) PMP
9 14 (11.48%) Business Analysis
10 13 (10.66%) Java
10 13 (10.66%) Analytics
10 13 (10.66%) GDPR
11 12 (9.84%) C#
11 12 (9.84%) Investment Management
12 11 (9.02%) CRM
13 10 (8.20%) JavaScript
13 10 (8.20%) PMI Certification
13 10 (8.20%) Wealth Management
13 10 (8.20%) Dynamics CRM
14 9 (7.38%) Asset Management
14 9 (7.38%) Information Security
14 9 (7.38%) PMI
14 9 (7.38%) Big Data
14 9 (7.38%) REST
15 8 (6.56%) Social Media
15 8 (6.56%) Git (software)
15 8 (6.56%) Amazon AWS

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.10%) Apache Spark
2 3 (2.46%) SharePoint
3 2 (1.64%) Apache
3 2 (1.64%) Elasticsearch
3 2 (1.64%) IPython
3 2 (1.64%) Jupyter
4 1 (0.82%) Adobe Experience Manager
4 1 (0.82%) BizTalk Server
4 1 (0.82%) Confluence
4 1 (0.82%) IBM Domino
4 1 (0.82%) IBM Notes
4 1 (0.82%) MS Exchange
4 1 (0.82%) SAS
4 1 (0.82%) SharePoint 2013
Applications
1 6 (4.92%) Microsoft Office
2 4 (3.28%) Microsoft PowerPoint
2 4 (3.28%) Microsoft Project
3 2 (1.64%) Microsoft Excel
3 2 (1.64%) SPSS
4 1 (0.82%) Adobe Creative Suite
4 1 (0.82%) Spreadsheet
Business Applications
1 10 (8.20%) Dynamics CRM
2 1 (0.82%) Unit4 Business World
Cloud Services
1 8 (6.56%) Amazon AWS
2 4 (3.28%) Dynamics 365
2 4 (3.28%) Google Cloud Platform
2 4 (3.28%) Microsoft Azure
3 3 (2.46%) Google Analytics
4 2 (1.64%) Amazon S3
4 2 (1.64%) GitHub
4 2 (1.64%) Google Tag Manager
5 1 (0.82%) Adobe Analytics
5 1 (0.82%) Cloud Computing
5 1 (0.82%) Office 365
5 1 (0.82%) Salesforce Sales Cloud
Communications & Networking
1 3 (2.46%) HTTP
2 2 (1.64%) Internet
3 1 (0.82%) DHCP
3 1 (0.82%) DNS
3 1 (0.82%) Firewall
3 1 (0.82%) Intranet
3 1 (0.82%) SAN
3 1 (0.82%) Skype
Database & Business Intelligence
1 9 (7.38%) Big Data
2 8 (6.56%) SQL Server
3 6 (4.92%) SQL Server Integration Services
3 6 (4.92%) SQL Server Reporting Services
4 5 (4.10%) Hadoop
5 4 (3.28%) BigQuery
5 4 (3.28%) Data Warehouse
5 4 (3.28%) Relational Database
6 3 (2.46%) SQL Server 2016
6 3 (2.46%) SQL Server Analysis Services
7 2 (1.64%) Amazon Redshift
7 2 (1.64%) Apache Hive
7 2 (1.64%) Data Lake
7 2 (1.64%) Flink
7 2 (1.64%) Presto
7 2 (1.64%) SQL Server 2008
8 1 (0.82%) Microsoft Analysis Services
8 1 (0.82%) OLTP
8 1 (0.82%) QlikView
8 1 (0.82%) SQL Server 2005
Development Applications
1 8 (6.56%) Git (software)
2 4 (3.28%) Jenkins
3 2 (1.64%) Babel
3 2 (1.64%) Capybara
3 2 (1.64%) Cucumber
3 2 (1.64%) GoCD
3 2 (1.64%) JIRA
3 2 (1.64%) JMeter
3 2 (1.64%) LoadUI
3 2 (1.64%) NUnit
3 2 (1.64%) RubyGems
3 2 (1.64%) Selenium
3 2 (1.64%) Subversion
3 2 (1.64%) Vagrant
3 2 (1.64%) WebDriver
3 2 (1.64%) webpack
4 1 (0.82%) Moq
4 1 (0.82%) TeamCity
4 1 (0.82%) TortoiseSVN
4 1 (0.82%) Visual Studio
General
1 58 (47.54%) Finance
2 17 (13.93%) Banking
3 16 (13.11%) Marketing
4 4 (3.28%) Front Office
4 4 (3.28%) Publishing
4 4 (3.28%) Retail
5 3 (2.46%) Law
6 1 (0.82%) Back Office
6 1 (0.82%) Games
6 1 (0.82%) Spanish Language
Job Titles
1 29 (23.77%) Developer
2 23 (18.85%) Analyst
3 20 (16.39%) Project Manager
4 17 (13.93%) Business Analyst
5 10 (8.20%) Architect
6 9 (7.38%) Senior Manager
7 7 (5.74%) Solutions Architect
8 6 (4.92%) .NET Developer
8 6 (4.92%) Junior
8 6 (4.92%) Junior Project Manager
9 5 (4.10%) Big Data Developer
9 5 (4.10%) HR Manager
9 5 (4.10%) Senior Project Manager
10 4 (3.28%) Account Manager
10 4 (3.28%) Digital Analyst
10 4 (3.28%) Digital Business Analyst
10 4 (3.28%) Head of Information
10 4 (3.28%) Head of Information Security
10 4 (3.28%) Head of Security
10 4 (3.28%) Senior Account Manager
Libraries, Frameworks & Software Standards
1 14 (11.48%) .NET
2 9 (7.38%) REST
3 8 (6.56%) HTML
4 7 (5.74%) XML
5 6 (4.92%) AngularJS
5 6 (4.92%) ASP.NET Web API
5 6 (4.92%) RESTful
5 6 (4.92%) WCF
6 5 (4.10%) Kafka
6 5 (4.10%) Node.js
6 5 (4.10%) Web Services
7 4 (3.28%) ASP.NET
7 4 (3.28%) CSS
7 4 (3.28%) jQuery
8 3 (2.46%) Akka
8 3 (2.46%) Express
8 3 (2.46%) JSON
8 3 (2.46%) React
9 2 (1.64%) CSS3
9 2 (1.64%) Natural Language Processing
Miscellaneous
1 9 (7.38%) PMI
2 8 (6.56%) Analytical Skills
2 8 (6.56%) Social Media
3 4 (3.28%) Greenfield Project
4 3 (2.46%) Algorithms
4 3 (2.46%) Analytical Mindset
4 3 (2.46%) FMCG
4 3 (2.46%) User Experience
5 2 (1.64%) Animation
5 2 (1.64%) Computer Science
5 2 (1.64%) Data Structures
5 2 (1.64%) iSeries
5 2 (1.64%) Mobile App
5 2 (1.64%) New Media
5 2 (1.64%) Tandem
6 1 (0.82%) Contactless
6 1 (0.82%) Derivative
6 1 (0.82%) Enterprise Software
6 1 (0.82%) Equity Derivative
6 1 (0.82%) Fintech
Operating Systems
1 7 (5.74%) Windows
2 4 (3.28%) Android
2 4 (3.28%) Apple iOS
2 4 (3.28%) Linux
3 3 (2.46%) zOS
4 2 (1.64%) Unix
4 2 (1.64%) Windows Server
4 2 (1.64%) Windows Server 2008
4 2 (1.64%) Windows Server 2012
5 1 (0.82%) Red Hat Enterprise Linux
5 1 (0.82%) Windows 10
5 1 (0.82%) Windows 7
Processes & Methodologies
1 31 (25.41%) Stakeholder Management
2 22 (18.03%) Agile Software Development
3 19 (15.57%) Project Management
4 15 (12.30%) PRINCE2
5 14 (11.48%) Business Analysis
6 13 (10.66%) Analytics
7 12 (9.84%) Investment Management
8 11 (9.02%) CRM
9 10 (8.20%) Wealth Management
10 9 (7.38%) Asset Management
10 9 (7.38%) Information Security
11 8 (6.56%) PRINCE
11 8 (6.56%) Software Engineering
12 7 (5.74%) B2B
12 7 (5.74%) UML
13 6 (4.92%) API Development
13 6 (4.92%) Test Automation
14 5 (4.10%) Front End Development
14 5 (4.10%) Matrix Organization
14 5 (4.10%) Waterfall
Programming Languages
1 14 (11.48%) SQL
2 13 (10.66%) Java
3 12 (9.84%) C#
4 10 (8.20%) JavaScript
5 5 (4.10%) Scala
5 5 (4.10%) TypeScript
6 4 (3.28%) R
7 3 (2.46%) ES6
8 2 (1.64%) JCL
8 2 (1.64%) Ruby
9 1 (0.82%) Apex Code
9 1 (0.82%) C
9 1 (0.82%) C++
9 1 (0.82%) PHP
9 1 (0.82%) Python
Qualifications
1 14 (11.48%) PMP
2 10 (8.20%) PMI Certification
3 8 (6.56%) PRINCE2 Certification
4 5 (4.10%) Degree
5 4 (3.28%) CISA
5 4 (3.28%) CISM
5 4 (3.28%) CISSP
5 4 (3.28%) CRISC
6 3 (2.46%) ISEB
7 2 (1.64%) Computer Science Degree
7 2 (1.64%) Six Sigma Black Belt
7 2 (1.64%) Six Sigma Green Belt
8 1 (0.82%) IBM Certification
8 1 (0.82%) MCSA
8 1 (0.82%) MCSE
8 1 (0.82%) Microsoft Certification
8 1 (0.82%) RHCE
8 1 (0.82%) VCP5
8 1 (0.82%) VERITAS Certified Professional (VCP)
8 1 (0.82%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 13 (10.66%) GDPR
2 4 (3.28%) PMO
3 2 (1.64%) GCP
3 2 (1.64%) QA
4 1 (0.82%) ISO/IEC 27001
4 1 (0.82%) SLA
System Software
1 5 (4.10%) Docker
2 3 (2.46%) Active Directory
3 2 (1.64%) Apache Flume
3 2 (1.64%) Time Sharing Option
4 1 (0.82%) VMware ESXi
Systems Management
1 5 (4.10%) Ansible
2 1 (0.82%) DameWare
2 1 (0.82%) HP Quality Center
2 1 (0.82%) NetBackup
2 1 (0.82%) SCCM
Vendors
1 21 (17.21%) Microsoft
2 5 (4.10%) Google
2 5 (4.10%) IBM
3 4 (3.28%) Adobe
4 3 (2.46%) Tableau
5 2 (1.64%) FactSet
5 2 (1.64%) IBM Sterling
5 2 (1.64%) VMware
6 1 (0.82%) Apple
6 1 (0.82%) Bloomberg
6 1 (0.82%) Brocade
6 1 (0.82%) Citrix
6 1 (0.82%) EMC
6 1 (0.82%) Facebook
6 1 (0.82%) Lotus
6 1 (0.82%) Qualys
6 1 (0.82%) Red Hat
6 1 (0.82%) Reuters
6 1 (0.82%) Salesforce.com
6 1 (0.82%) Veritas