The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 28 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
London / City of London
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 113 99 83
Rank change year-on-year -14 -16  
Contract jobs citing Advertising 53 67 128
As % of all contract IT jobs advertised in the City of London 1.62% 1.99% 2.23%
As % of the General category 3.00% 3.72% 4.25%
Number of daily rates quoted 39 59 98
Median daily rate £475 £410 £425
Median daily rate % change year-on-year +15.85% -3.52%  
90% offered a daily rate of more than £275 £318 £263
10% offered a daily rate of more than £595 £575 £638
UK excluding London median daily rate £375 £375 £359
% change year-on-year - +4.52%  
Number of hourly rates quoted 2 2 4
Median hourly rate £18.40 £20.00 £20.00
Median hourly rate % change year-on-year -8.01% -  
90% offered a hourly rate of more than £14.03 £19.00 £10.00
10% offered a hourly rate of more than £21.79 £21.00 £39.89
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

General Skills
City of London
Contract job vacancies with a requirement for common skills 1765 1802 3013
As % of all contract IT job vacancies advertised in the City of London 54.09% 53.52% 52.48%
Number of daily rates quoted 2531 2448 3914
Median daily rate £538 £500 £488
Median daily rate % change year-on-year +7.50% +2.56%  
90% offered a daily rate of more than £363 £313 £310
10% offered a daily rate of more than £688 £700 £650
UK excluding London median daily rate £413 £400 £398
% change year-on-year +3.12% +0.62%  
Number of hourly rates quoted 25 31 52
Median hourly rate £15.00 £20.00 £21.00
Median hourly rate % change year-on-year -25.00% -4.76%  
90% offered a hourly rate of more than £12.86 £11.25 £10.00
10% offered a hourly rate of more than £22.22 £32.25 £41.29
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 3 months to 28 June 2017.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

For the 6 months to 28 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Advertising.

1 39 (32.50%) Finance
2 31 (25.83%) Stakeholder Management
3 24 (20.00%) Agile Software Development
4 20 (16.67%) Microsoft
5 19 (15.83%) JavaScript
5 19 (15.83%) SQL
6 15 (12.50%) HTML
7 14 (11.67%) Project Management
7 14 (11.67%) TDD
7 14 (11.67%) Banking
7 14 (11.67%) Marketing
8 13 (10.83%) Retail
8 13 (10.83%) Front Office
8 13 (10.83%) Java
8 13 (10.83%) .NET
8 13 (10.83%) Analytical Skills
9 12 (10.00%) BDD
9 12 (10.00%) C#
9 12 (10.00%) Business Analysis
10 11 (9.17%) Workflow
10 11 (9.17%) CSS
11 10 (8.33%) Scrum
11 10 (8.33%) Migration
11 10 (8.33%) Asset Management
11 10 (8.33%) Investment Management
11 10 (8.33%) Microsoft Azure
12 9 (7.50%) Cloud Computing
12 9 (7.50%) Analytics
12 9 (7.50%) User Experience
12 9 (7.50%) Selenium

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.00%) CMS
2 4 (3.33%) EPiServer
2 4 (3.33%) Sitecore CMS
3 3 (2.50%) Confluence
4 2 (1.67%) Adobe Experience Manager
4 2 (1.67%) JBoss
4 2 (1.67%) Tomcat
5 1 (0.83%) Apache
5 1 (0.83%) Apache Spark
5 1 (0.83%) Apache TomEE
5 1 (0.83%) GlassFish
5 1 (0.83%) IIS
5 1 (0.83%) SAS
5 1 (0.83%) WebSphere
Applications
1 6 (5.00%) Microsoft Office
2 2 (1.67%) Microsoft Excel
2 2 (1.67%) Microsoft Project
3 1 (0.83%) Spreadsheet
Business Applications
1 8 (6.67%) Sage 200
2 6 (5.00%) Sage 50
3 4 (3.33%) Dynamics CRM
3 4 (3.33%) Eloqua
4 3 (2.50%) NetSuite
5 2 (1.67%) Unit4 Business World
6 1 (0.83%) Dynamics AX
6 1 (0.83%) SessionCam
6 1 (0.83%) Social Studio
Cloud Services
1 10 (8.33%) Microsoft Azure
2 9 (7.50%) Cloud Computing
3 8 (6.67%) Amazon AWS
3 8 (6.67%) IaaS
4 5 (4.17%) Office 365
5 3 (2.50%) Azure Active Directory
6 2 (1.67%) GitHub
6 2 (1.67%) Google Analytics
6 2 (1.67%) PaaS
7 1 (0.83%) Adobe Analytics
7 1 (0.83%) AdSense
7 1 (0.83%) AdWords
7 1 (0.83%) SaaS
Communications & Networking
1 9 (7.50%) Internet
2 1 (0.83%) Cisco IOS
2 1 (0.83%) HTTP
2 1 (0.83%) Intranet
2 1 (0.83%) LAN
2 1 (0.83%) TCP/IP
2 1 (0.83%) VPN
2 1 (0.83%) WAN
2 1 (0.83%) Wireless
Database & Business Intelligence
1 8 (6.67%) SQL Server
2 5 (4.17%) MongoDB
2 5 (4.17%) SQL Server Reporting Services
3 4 (3.33%) Big Data
3 4 (3.33%) MySQL
4 3 (2.50%) Couchbase
4 3 (2.50%) NoSQL
5 2 (1.67%) Crystal Reports
5 2 (1.67%) SQL Server 2012
5 2 (1.67%) SQL Server Analysis Services
5 2 (1.67%) SQL Server Integration Services
6 1 (0.83%) Aerospike
6 1 (0.83%) Hadoop
6 1 (0.83%) Microsoft Analysis Services
6 1 (0.83%) Mixpanel
6 1 (0.83%) SQL Server 2000
6 1 (0.83%) SQL Server 2005
6 1 (0.83%) SQL Server 2014
Development Applications
1 9 (7.50%) Selenium
2 6 (5.00%) Cucumber
3 5 (4.17%) Visual Studio
4 4 (3.33%) Git (software)
4 4 (3.33%) JIRA
5 3 (2.50%) Bower
5 3 (2.50%) gulp
5 3 (2.50%) Jenkins
5 3 (2.50%) Karma Test Runner
5 3 (2.50%) Mocha
5 3 (2.50%) Protractor
5 3 (2.50%) Sinon.JS
5 3 (2.50%) Team Foundation Server
6 2 (1.67%) ERwin
6 2 (1.67%) JUnit
6 2 (1.67%) Maven
6 2 (1.67%) Mockito
6 2 (1.67%) SonarQube
6 2 (1.67%) Subversion
7 1 (0.83%) Eclipse
General
1 39 (32.50%) Finance
2 14 (11.67%) Banking
2 14 (11.67%) Marketing
3 13 (10.83%) Front Office
3 13 (10.83%) Retail
4 8 (6.67%) Games
5 6 (5.00%) Investment Banking
6 4 (3.33%) Manufacturing
6 4 (3.33%) Retail Banking
7 3 (2.50%) Back Office
7 3 (2.50%) French Language
8 2 (1.67%) German Language
8 2 (1.67%) Legal
8 2 (1.67%) Telecoms
9 1 (0.83%) Automotive
9 1 (0.83%) Digital Economy
9 1 (0.83%) Financial Institution
9 1 (0.83%) General Ledger
9 1 (0.83%) Mandarin Language
9 1 (0.83%) Private Banking
Job Titles
1 38 (31.67%) Analyst
2 28 (23.33%) Developer
3 24 (20.00%) Business Analyst
4 9 (7.50%) Project Manager
5 7 (5.83%) Consultant
6 6 (5.00%) Senior Analyst
6 6 (5.00%) Senior Business Analyst
7 5 (4.17%) Front End Developer (Client-Side Developer)
7 5 (4.17%) Java Developer
7 5 (4.17%) Lead Developer
7 5 (4.17%) Senior Manager
7 5 (4.17%) Software Engineer
7 5 (4.17%) Software Test Engineer
7 5 (4.17%) Test Engineer
8 4 (3.33%) Development Engineer
8 4 (3.33%) Java Engineer
8 4 (3.33%) Senior Project Manager
8 4 (3.33%) Systems Accountant
8 4 (3.33%) Technical Analyst
8 4 (3.33%) Test Development Engineer
Libraries, Frameworks & Software Standards
1 15 (12.50%) HTML
2 13 (10.83%) .NET
3 11 (9.17%) CSS
4 8 (6.67%) jQuery
5 7 (5.83%) AngularJS
5 7 (5.83%) HTML5
5 7 (5.83%) SOAP
6 6 (5.00%) ASP.NET
6 6 (5.00%) XML
7 4 (3.33%) CSS3
7 4 (3.33%) HTML5 Canvas
7 4 (3.33%) J2EE
7 4 (3.33%) LESS
7 4 (3.33%) RESTful
7 4 (3.33%) Spring
7 4 (3.33%) SVG
7 4 (3.33%) Twitter Bootstrap
8 3 (2.50%) Ajax
8 3 (2.50%) Ember.js
8 3 (2.50%) Sass
Miscellaneous
1 13 (10.83%) Analytical Skills
2 9 (7.50%) User Experience
3 3 (2.50%) Cloud Native
3 3 (2.50%) Social Media
4 2 (1.67%) Enterprise Software
4 2 (1.67%) Greenfield Project
4 2 (1.67%) Hedge funds
4 2 (1.67%) iSeries
4 2 (1.67%) Tandem
5 1 (0.83%) Algorithms
5 1 (0.83%) Augmented Reality
5 1 (0.83%) Client/Server
5 1 (0.83%) Computer Science
5 1 (0.83%) Data Structures
5 1 (0.83%) Equities
5 1 (0.83%) Fixed Income
5 1 (0.83%) Mobile App
5 1 (0.83%) Motion Graphics
5 1 (0.83%) Private Cloud
Operating Systems
1 7 (5.83%) Windows
2 5 (4.17%) Linux
3 4 (3.33%) Unix
4 3 (2.50%) Android
4 3 (2.50%) Windows 10
5 2 (1.67%) zOS
6 1 (0.83%) Windows 7
Processes & Methodologies
1 31 (25.83%) Stakeholder Management
2 24 (20.00%) Agile Software Development
3 14 (11.67%) Project Management
3 14 (11.67%) TDD
4 12 (10.00%) BDD
4 12 (10.00%) Business Analysis
5 11 (9.17%) Workflow
6 10 (8.33%) Asset Management
6 10 (8.33%) Investment Management
6 10 (8.33%) Migration
6 10 (8.33%) Scrum
7 9 (7.50%) Analytics
8 8 (6.67%) Kanban
8 8 (6.67%) MVC
8 8 (6.67%) User Stories
8 8 (6.67%) Waterfall
8 8 (6.67%) Wealth Management
9 7 (5.83%) Front End Development
9 7 (5.83%) Use Case
10 6 (5.00%) Content Management
Programming Languages
1 19 (15.83%) JavaScript
1 19 (15.83%) SQL
2 13 (10.83%) Java
3 12 (10.00%) C#
4 3 (2.50%) C
5 2 (1.67%) C++
5 2 (1.67%) JCL
5 2 (1.67%) Python
5 2 (1.67%) T-SQL
5 2 (1.67%) VB.NET
6 1 (0.83%) Objective-C
6 1 (0.83%) PHP
6 1 (0.83%) PowerShell
6 1 (0.83%) VB
Qualifications
1 8 (6.67%) Degree
2 6 (5.00%) PMP
3 3 (2.50%) PMI Certification
4 2 (1.67%) Master's Degree
4 2 (1.67%) OCPJP
5 1 (0.83%) Computer Science Degree
5 1 (0.83%) ISEB
5 1 (0.83%) ITIL Certification
5 1 (0.83%) MCSA
5 1 (0.83%) Microsoft Certification
Quality Assurance & Compliance
1 7 (5.83%) MiFID
2 5 (4.17%) PMO
3 1 (0.83%) Basel III
3 1 (0.83%) FATCA
System Software
1 6 (5.00%) Active Directory
2 2 (1.67%) Time Sharing Option
Systems Management
1 4 (3.33%) Microsoft Intune
2 3 (2.50%) SCCM
3 1 (0.83%) Marathon
3 1 (0.83%) Mesos
3 1 (0.83%) Norton AntiVirus
Vendors
1 20 (16.67%) Microsoft
2 9 (7.50%) Sage
3 5 (4.17%) Sitecore
4 4 (3.33%) Google
4 4 (3.33%) Marketo
4 4 (3.33%) Oracle
4 4 (3.33%) Rackspace
4 4 (3.33%) Salesforce.com
4 4 (3.33%) Yardi
5 3 (2.50%) IBM
6 2 (1.67%) Adobe
6 2 (1.67%) Epicor
6 2 (1.67%) IBM Sterling
7 1 (0.83%) Bloomberg
7 1 (0.83%) Charles River
7 1 (0.83%) Cisco
7 1 (0.83%) Fidessa
7 1 (0.83%) HP
7 1 (0.83%) Reuters
7 1 (0.83%) Symantec
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