Period
to

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 1 July 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
1 Jul 2022
Same period 2021 Same period 2020
Rank 156 158 109
Rank change year-on-year +2 -49 +37
Contract jobs citing Advertising 39 9 32
As % of all contract jobs advertised in the City of London 0.90% 0.28% 1.18%
As % of the General category 1.54% 0.47% 2.03%
Number of daily rates quoted 33 5 27
10th Percentile £261 £255 £291
25th Percentile £423 £413 £380
Median daily rate (50th Percentile) £550 £550 £475
Median % change year-on-year - +15.79% -9.52%
75th Percentile £613 £625 £566
90th Percentile £698 £651 £618
Central London median daily rate £550 £550 £475
% change year-on-year - +15.79% -9.52%
Number of hourly rates quoted 2 4 3
10th Percentile £37.75 £20.13 £38.23
25th Percentile £43.00 £24.06 £38.24
Median hourly rate £53.00 £32.00 £38.50
Median % change year-on-year +65.63% -16.88% +175.39%
75th Percentile £63.00 £37.75 £38.75
90th Percentile £68.25 - -
Central London median hourly rate £53.00 £27.50 £38.50
% change year-on-year +92.73% -28.57% +175.39%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,533 1,895 1,577
As % of all contract IT jobs advertised in the City of London 58.46% 59.85% 57.96%
Number of daily rates quoted 1,822 1,343 1,130
10th Percentile £340 £363 £303
25th Percentile £470 £463 £413
Median daily rate (50th Percentile) £575 £550 £511
Median % change year-on-year +4.55% +7.58% -2.62%
75th Percentile £700 £660 £613
90th Percentile £800 £725 £688
Central London median daily rate £574 £550 £500
% change year-on-year +4.32% +10.00% -2.44%
Number of hourly rates quoted 32 25 33
10th Percentile £18.50 £8.00 £12.42
25th Percentile £25.94 £12.00 £14.00
Median hourly rate £42.87 £23.00 £20.00
Median % change year-on-year +86.39% +15.00% +4.58%
75th Percentile £52.25 £32.40 £38.68
90th Percentile £61.45 £37.75 £46.94
Central London median hourly rate £42.50 £20.00 £21.00
% change year-on-year +112.50% -4.76% +5.00%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 1 July 2022.

Daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

Advertising
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Advertising in the City of London over the 6 months to 1 July 2022.

Hourly rate histogram for Advertising in the City of London

For the 6 months to 1 July 2022, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 19 (48.72%) Finance
2 11 (28.21%) Agile
3 9 (23.08%) SQL
3 9 (23.08%) SQL Server
4 8 (20.51%) Social Media
4 8 (20.51%) Social Skills
5 7 (17.95%) Marketing
5 7 (17.95%) Banking
6 6 (15.38%) B2B
6 6 (15.38%) DevOps
7 5 (12.82%) Docker
7 5 (12.82%) Business Intelligence
7 5 (12.82%) Project Management
7 5 (12.82%) Java
7 5 (12.82%) SQL Server Integration Services
8 4 (10.26%) Pay per click
8 4 (10.26%) Digital Marketing
8 4 (10.26%) SEO
8 4 (10.26%) Retail
8 4 (10.26%) Content Management
8 4 (10.26%) TDD
8 4 (10.26%) Degree
8 4 (10.26%) C#
8 4 (10.26%) .NET
8 4 (10.26%) Microsoft
8 4 (10.26%) Windows
8 4 (10.26%) Linux
8 4 (10.26%) Digital Media
8 4 (10.26%) BDD
8 4 (10.26%) Brand Awareness

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.69%) JBoss
1 3 (7.69%) WebLogic
2 1 (2.56%) Confluence
2 1 (2.56%) SharePoint
Applications
1 1 (2.56%) Microsoft Office
1 1 (2.56%) SPSS
Business Applications
1 1 (2.56%) Eikon
1 1 (2.56%) SAP S/4HANA
Cloud Services
1 4 (10.26%) Power Platform
2 3 (7.69%) Azure
3 2 (5.13%) SuccessFactors
4 1 (2.56%) AWS
4 1 (2.56%) Azure DevOps
4 1 (2.56%) Google Docs
4 1 (2.56%) SaaS
4 1 (2.56%) Smartsheet
Communications & Networking
1 1 (2.56%) Internet
1 1 (2.56%) VoIP
Database & Business Intelligence
1 9 (23.08%) SQL Server
2 5 (12.82%) SQL Server Integration Services
3 4 (10.26%) Power BI
4 3 (7.69%) Couchbase
4 3 (7.69%) MySQL
4 3 (7.69%) Relational Database
5 2 (5.13%) SQL Server Reporting Services
6 1 (2.56%) Azure SQL Database
6 1 (2.56%) Data Mining
6 1 (2.56%) MongoDB
6 1 (2.56%) NoSQL
6 1 (2.56%) Oracle Database
6 1 (2.56%) PostgreSQL
6 1 (2.56%) SAP HANA
Development Applications
1 3 (7.69%) Bitbucket
1 3 (7.69%) TeamCity
2 1 (2.56%) Cypress.io
2 1 (2.56%) Git (software)
2 1 (2.56%) JIRA
2 1 (2.56%) Team Foundation Server
2 1 (2.56%) Visual Studio
General
1 19 (48.72%) Finance
2 8 (20.51%) Social Skills
3 7 (17.95%) Banking
3 7 (17.95%) Marketing
4 4 (10.26%) Brand Awareness
4 4 (10.26%) Retail
5 3 (7.69%) Analytical Skills
5 3 (7.69%) Front Office
5 3 (7.69%) Investment Banking
5 3 (7.69%) Presentation Skills
6 2 (5.13%) Back Office
6 2 (5.13%) Influencing Skills
7 1 (2.56%) Documentation Skills
7 1 (2.56%) French Language
7 1 (2.56%) German Language
7 1 (2.56%) Law
7 1 (2.56%) Russian Language
7 1 (2.56%) Social Science
7 1 (2.56%) Swahili Language
7 1 (2.56%) Telecoms
Job Titles
1 10 (25.64%) Developer
2 6 (15.38%) Analyst
3 5 (12.82%) Programme Manager
4 4 (10.26%) C# Developer
4 4 (10.26%) Marketing Manager
5 3 (7.69%) DevOps Developer
5 3 (7.69%) Java Developer
6 2 (5.13%) Azure Architect
6 2 (5.13%) Business Process Analyst
6 2 (5.13%) Designer
6 2 (5.13%) Full Stack Developer
6 2 (5.13%) HR Manager
6 2 (5.13%) Senior Manager
6 2 (5.13%) Solutions Architect
6 2 (5.13%) SQL Developer
6 2 (5.13%) Transformation Manager
6 2 (5.13%) Transformation Programme Manager
6 2 (5.13%) UI Designer
6 2 (5.13%) UI/UX Designer
6 2 (5.13%) UX Designer
Libraries, Frameworks & Software Standards
1 4 (10.26%) .NET
2 3 (7.69%) Java EE
2 3 (7.69%) JMS
2 3 (7.69%) Middleware
2 3 (7.69%) Spring
2 3 (7.69%) WCF
2 3 (7.69%) WinForms
2 3 (7.69%) WPF
3 1 (2.56%) ASP.NET
3 1 (2.56%) CSS
3 1 (2.56%) CSS3
3 1 (2.56%) HTML
3 1 (2.56%) HTML5
3 1 (2.56%) Jest
3 1 (2.56%) jQuery
3 1 (2.56%) JSON
3 1 (2.56%) Node.js
3 1 (2.56%) React
3 1 (2.56%) REST
3 1 (2.56%) XML
Miscellaneous
1 8 (20.51%) Social Media
2 4 (10.26%) Digital Media
3 3 (7.69%) Derivative
3 3 (7.69%) Equity Derivative
3 3 (7.69%) Virtual Team
4 2 (5.13%) Fixed Income
4 2 (5.13%) User Experience
5 1 (2.56%) Analytical Mindset
5 1 (2.56%) Management Information System
5 1 (2.56%) Media Streaming
5 1 (2.56%) PMI
Operating Systems
1 4 (10.26%) Linux
1 4 (10.26%) Windows
2 3 (7.69%) Unix
Processes & Methodologies
1 11 (28.21%) Agile
2 6 (15.38%) B2B
2 6 (15.38%) DevOps
3 5 (12.82%) Business Intelligence
3 5 (12.82%) Project Management
4 4 (10.26%) B2B Marketing
4 4 (10.26%) BDD
4 4 (10.26%) Content Management
4 4 (10.26%) Digital Marketing
4 4 (10.26%) Fintech
4 4 (10.26%) Pay per click
4 4 (10.26%) SEO
4 4 (10.26%) Social Media Management
4 4 (10.26%) TDD
5 3 (7.69%) Data Analysis
5 3 (7.69%) Programme Management
5 3 (7.69%) Prototyping
5 3 (7.69%) Stakeholder Engagement
6 2 (5.13%) Business Analysis
6 2 (5.13%) Software Engineering
Programming Languages
1 9 (23.08%) SQL
2 5 (12.82%) Java
3 4 (10.26%) C#
4 3 (7.69%) JavaScript
4 3 (7.69%) Python
4 3 (7.69%) R
5 2 (5.13%) T-SQL
6 1 (2.56%) C++
6 1 (2.56%) Scala
Qualifications
1 4 (10.26%) Degree
2 1 (2.56%) MBA
2 1 (2.56%) PMI Certification
2 1 (2.56%) PMP
2 1 (2.56%) PRINCE2 Certification
System Software
1 5 (12.82%) Docker
Systems Management
1 2 (5.13%) Kubernetes
Vendors
1 4 (10.26%) Microsoft
2 3 (7.69%) DevExpress
2 3 (7.69%) Sybase
3 1 (2.56%) Bloomberg
3 1 (2.56%) Google
3 1 (2.56%) Oracle
3 1 (2.56%) SAP
3 1 (2.56%) TOWER Software