Advertising Contract Job Trends in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 28 May 2026, comparing them to the same period in the previous two years.

6 months to
28 May 2026
Same period 2025 Same period 2024
Rank 119 110 109
Rank change year-on-year -9 -1 +38
Contract jobs citing Advertising 12 9 15
As % of all contract jobs in the City of London 0.52% 0.54% 0.70%
As % of the General category 0.92% 0.75% 1.04%
Number of daily rates quoted 10 6 8
10th Percentile £389 £320 £298
25th Percentile £404 £399 £356
Median daily rate (50th Percentile) £475 £533 £538
Median % change year-on-year -10.80% -0.93% +13.16%
75th Percentile £638 £645 £630
90th Percentile £764 £656 £760
Central London median daily rate £475 £533 £425
% change year-on-year -10.80% +25.29% -10.53%
Number of hourly rates quoted 1 2 0
10th Percentile - £28.78 -
25th Percentile £51.25 £30.86 -
Median hourly rate £52.50 £35.33 -
Median % change year-on-year +48.62% - -
75th Percentile £53.75 £40.04 -
90th Percentile - £42.27 -
Central London median hourly rate £52.50 £35.33 -
% change year-on-year +48.62% - -

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the City of London.

Contract vacancies with a requirement for general skills 1,304 1,197 1,443
As % of all contract IT jobs advertised in the City of London 56.09% 71.85% 66.99%
Number of daily rates quoted 826 743 1,009
10th Percentile £363 £332 £338
25th Percentile £463 £450 £450
Median daily rate (50th Percentile) £575 £565 £575
Median % change year-on-year +1.77% -1.74% -8.00%
75th Percentile £722 £688 £695
90th Percentile £817 £775 £813
Central London median daily rate £575 £575 £550
% change year-on-year - +4.55% -8.33%
Number of hourly rates quoted 24 14 7
10th Percentile - £18.15 £18.35
25th Percentile £18.75 £22.67 £20.07
Median hourly rate £24.47 £28.33 £20.82
Median % change year-on-year -13.63% +36.08% -0.18%
75th Percentile £45.03 £41.48 £27.25
90th Percentile £61.63 £89.13 £36.60
Central London median hourly rate £26.06 £29.07 £24.40
% change year-on-year -10.37% +19.14% -12.86%

Advertising
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.

Advertising job vacancy trend in the City of London

Advertising
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Advertising.

Contractor daily rate distribution trend for jobs in the City of London citing Advertising

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 28 May 2026.

Daily rate histogram for Advertising in the City of London

Advertising
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising

Advertising
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (8.33%) Sprinklr
Cloud Services
1 2 (16.67%) Anthropic Claude
1 2 (16.67%) AWS
1 2 (16.67%) GitHub
1 2 (16.67%) GitHub Copilot
2 1 (8.33%) dbt
2 1 (8.33%) Power Platform
2 1 (8.33%) Snowflake
Database & Business Intelligence
1 1 (8.33%) Power BI
Development Applications
1 2 (16.67%) CircleCI
1 2 (16.67%) Claude Code
1 2 (16.67%) Cypress.io
1 2 (16.67%) Mocha
1 2 (16.67%) webpack
2 1 (8.33%) Eclipse
General
1 6 (50.00%) Marketing
2 2 (16.67%) Presentation Skills
2 2 (16.67%) Retail
3 1 (8.33%) Finance
3 1 (8.33%) French Language
3 1 (8.33%) Manufacturing
3 1 (8.33%) Public Speaking
3 1 (8.33%) Social Skills
Job Titles
1 2 (16.67%) Developer
1 2 (16.67%) JavaScript Developer
1 2 (16.67%) Node.js Developer
1 2 (16.67%) React Developer
2 1 (8.33%) Consultant
2 1 (8.33%) Content Manager
2 1 (8.33%) Creative Director
2 1 (8.33%) Full-Stack Engineer
2 1 (8.33%) Lead
2 1 (8.33%) Marketing Executive
2 1 (8.33%) Project Manager
2 1 (8.33%) Social Media Executive
2 1 (8.33%) Solutions Consultant
Libraries, Frameworks & Software Standards
1 2 (16.67%) Enzyme
1 2 (16.67%) Jest
1 2 (16.67%) Node.js
1 2 (16.67%) React
2 1 (8.33%) .NET
2 1 (8.33%) AngularJS
2 1 (8.33%) DCOM
Miscellaneous
1 2 (16.67%) Marketing Technology
1 2 (16.67%) Social Media
2 1 (8.33%) Cloud Native
Processes & Methodologies
1 4 (33.33%) Storytelling
2 3 (25.00%) Analytics
2 3 (25.00%) Full-Stack Development
2 3 (25.00%) Mentoring
2 3 (25.00%) Problem-Solving
2 3 (25.00%) Software Architecture
2 3 (25.00%) Software Engineering
2 3 (25.00%) Thought Leadership
3 2 (16.67%) Agile
3 2 (16.67%) AI
3 2 (16.67%) Functional Programming
3 2 (16.67%) Pair Programming
3 2 (16.67%) Project Management
3 2 (16.67%) Strategic Planning
3 2 (16.67%) TDD
4 1 (8.33%) CI/CD
4 1 (8.33%) Creative Strategy
4 1 (8.33%) DevOps
4 1 (8.33%) Paid Search
4 1 (8.33%) Systems Thinking
Programming Languages
1 3 (25.00%) TypeScript
2 2 (16.67%) JavaScript
3 1 (8.33%) Python
3 1 (8.33%) SQL
Qualifications
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 1 (8.33%) Data Quality
Vendors
1 2 (16.67%) YouTube
2 1 (8.33%) Google
2 1 (8.33%) Pinterest
2 1 (8.33%) Snapchat
2 1 (8.33%) TikTok