Advertising Contracts in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 16 May 2025, comparing them to the same period in the previous two years.

6 months to
16 May 2025
Same period 2024 Same period 2023
Rank 107 106 153
Rank change year-on-year -1 +47 +4
Contract jobs citing Advertising 8 15 19
As % of all contract jobs advertised in the City of London 0.46% 0.69% 0.54%
As % of the General category 0.64% 1.05% 0.86%
Number of daily rates quoted 6 9 16
10th Percentile £320 £311 £386
25th Percentile £399 £363 £427
Median daily rate (50th Percentile) £533 £550 £488
Median % change year-on-year -3.18% +12.82% -4.88%
75th Percentile £645 £675 £582
90th Percentile £656 £740 £719
Central London median daily rate £533 £425 £510
% change year-on-year +25.29% -16.67% -0.49%
Number of hourly rates quoted 2 0 1
10th Percentile £28.78 - -
25th Percentile £30.86 - -
Median hourly rate £35.33 - £35.00
75th Percentile £40.04 - -
90th Percentile £42.27 - -
Central London median hourly rate £35.33 - £35.00
% change year-on-year - - -48.15%

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the City of London.

Contract vacancies with a requirement for common skills 1,248 1,434 2,198
As % of all contract IT jobs advertised in the City of London 71.64% 66.39% 62.82%
Number of daily rates quoted 778 1,007 1,553
10th Percentile £331 £338 £363
25th Percentile £455 £450 £500
Median daily rate (50th Percentile) £575 £575 £613
Median % change year-on-year - -6.12% +6.52%
75th Percentile £688 £700 £738
90th Percentile £775 £825 £825
Central London median daily rate £575 £551 £600
% change year-on-year +4.31% -8.13% +5.26%
Number of hourly rates quoted 12 8 12
10th Percentile £22.00 £18.74 £14.38
25th Percentile £24.00 £20.15 £16.33
Median hourly rate £29.58 £22.41 £21.00
Median % change year-on-year +31.99% +6.70% -51.72%
75th Percentile £48.75 £27.13 £53.00
90th Percentile £96.38 £34.33 £58.25
Central London median hourly rate £29.07 £24.00 £28.00
% change year-on-year +21.13% -14.29% -35.63%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 16 May 2025.

Daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

Advertising
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Advertising in the City of London over the 6 months to 16 May 2025.

Hourly rate histogram for Advertising in the City of London

Advertising
Co-occurring Skills and Capabilities in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
Applications
1 2 (25.00%) Microsoft Excel
Business Applications
1 1 (12.50%) IBM Planning Analytics
Cloud Services
1 2 (25.00%) Azure
2 1 (12.50%) Azure AKS
2 1 (12.50%) Azure Cosmos DB
2 1 (12.50%) Azure Service Bus
2 1 (12.50%) Entra ID
2 1 (12.50%) Figma
2 1 (12.50%) GCP
2 1 (12.50%) GitHub
2 1 (12.50%) GitHub Actions
2 1 (12.50%) Power Platform
Communications & Networking
1 1 (12.50%) DNS
Database & Business Intelligence
1 1 (12.50%) Power BI
1 1 (12.50%) SQL Server
1 1 (12.50%) Tableau
Development Applications
1 1 (12.50%) Git
General
1 5 (62.50%) Finance
2 2 (25.00%) Marketing
3 1 (12.50%) Analytical Skills
3 1 (12.50%) Electronics
3 1 (12.50%) Financial Institution
3 1 (12.50%) Front Office
3 1 (12.50%) Organisational Skills
3 1 (12.50%) Public Sector
3 1 (12.50%) Publishing
3 1 (12.50%) Social Skills
Job Titles
1 3 (37.50%) Software Engineer
2 2 (25.00%) Analyst
3 1 (12.50%) .NET Software Engineer
3 1 (12.50%) Ad Operations Specialist
3 1 (12.50%) Business Intelligence Analyst
3 1 (12.50%) C# Software Engineer
3 1 (12.50%) C++ Software Engineer
3 1 (12.50%) Digital Marketing Specialist
3 1 (12.50%) Head of Marketing
3 1 (12.50%) Lead
3 1 (12.50%) Lead Software Engineer
3 1 (12.50%) Marketing Specialist
3 1 (12.50%) Product Manager
3 1 (12.50%) Python Engineer
3 1 (12.50%) Python Software Engineer
Libraries, Frameworks & Software Standards
1 1 (12.50%) .NET
1 1 (12.50%) .NET Core
1 1 (12.50%) Kafka
1 1 (12.50%) NumPy
1 1 (12.50%) OAuth
1 1 (12.50%) OAuth2
1 1 (12.50%) OpenID
1 1 (12.50%) OpenTelemetry
1 1 (12.50%) Pandas
1 1 (12.50%) RESTful
Miscellaneous
1 1 (12.50%) Algorithms
1 1 (12.50%) Distributed Computing
1 1 (12.50%) Hedge funds
1 1 (12.50%) TWAP
1 1 (12.50%) VWAP
Operating Systems
1 1 (12.50%) Linux
1 1 (12.50%) Windows
Processes & Methodologies
1 3 (37.50%) Software Engineering
2 2 (25.00%) Agile
2 2 (25.00%) Algorithmic Trading
2 2 (25.00%) Analytics
2 2 (25.00%) Campaign Management
2 2 (25.00%) CI/CD
2 2 (25.00%) Decision-Making
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Low Latency
2 2 (25.00%) Market Making
2 2 (25.00%) Roadmaps
3 1 (12.50%) API Development
3 1 (12.50%) Code Quality
3 1 (12.50%) Data Development
3 1 (12.50%) Data Science
3 1 (12.50%) Data-Driven Decision Making
3 1 (12.50%) End-to-End Testing
3 1 (12.50%) Observability
3 1 (12.50%) Product Roadmap
3 1 (12.50%) Product Strategy
Programming Languages
1 4 (50.00%) Python
2 2 (25.00%) C++
3 1 (12.50%) C#
3 1 (12.50%) Go
3 1 (12.50%) Java
3 1 (12.50%) SQL
Qualifications
1 3 (37.50%) Degree
2 1 (12.50%) Computer Science Degree
2 1 (12.50%) Master's Degree
Systems Management
1 1 (12.50%) Kubernetes
1 1 (12.50%) Terraform
Vendors
1 2 (25.00%) Salesforce
2 1 (12.50%) Google
2 1 (12.50%) IBM
2 1 (12.50%) SAP