The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Advertising
London / City of London
Rank 87 91 90
Rank change year-on-year +4 -1  
Contract jobs citing Advertising 69 69 113
As % of all contract IT jobs advertised in the City of London 2.28% 2.07% 2.23%
As % of the General category 4.46% 3.81% 4.26%
Number of daily rates quoted 52 45 81
Median daily rate £419 £433 £428
Median daily rate % change year-on-year -3.17% +1.16%  
90% offered a daily rate of more than £325 £325 £275
10% offered a daily rate of more than £550 £600 £615
UK excluding London median daily rate £400 £365 £360
% change year-on-year +9.58% +1.38%  
Number of hourly rates quoted 6 0 1
Median hourly rate £18.57 - £24.23
UK excluding London median hourly rate £15.25 £16.00 £11.00
% change year-on-year -4.68% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

General Skills
City of London
Contract job vacancies with a requirement for common skills 1547 1809 2650
As % of all contract IT job vacancies advertised in the City of London 51.06% 54.39% 52.32%
Number of daily rates quoted 1213 1466 2047
Median daily rate £525 £513 £475
Median daily rate % change year-on-year +2.43% +7.89%  
90% offered a daily rate of more than £326 £325 £300
10% offered a daily rate of more than £650 £640 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 22 11 17
Median hourly rate £18.27 £22.50 £17.87
Median hourly rate % change year-on-year -18.80% +25.94%  
90% offered a hourly rate of more than £13.50 £13.26 £13.25
10% offered a hourly rate of more than £29.07 £55.00 £49.20
UK excluding London median hourly rate £27.00 £31.50 £25.00
% change year-on-year -14.28% +26.00%  

Advertising
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 3 months to 25 March 2017.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

Advertising
Contractor Hourly Rate Histogram in the City of London

The hourly rate distribution of IT jobs citing Advertising in the City of London over the 3 months to 25 March 2017.

Contractor hourly rate histogram for Advertising in the City of London

Advertising
Top 30 Related IT Skills in the City of London

For the 6 months to 25 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Advertising.

1 40 (30.30%) Finance
2 32 (24.24%) Stakeholder Management
3 29 (21.97%) Agile Software Development
4 24 (18.18%) Microsoft
5 21 (15.91%) JavaScript
6 19 (14.39%) Java
7 18 (13.64%) Banking
8 16 (12.12%) TDD
8 16 (12.12%) Scrum
8 16 (12.12%) .NET
9 15 (11.36%) C#
9 15 (11.36%) HTML
10 14 (10.61%) SQL Server
10 14 (10.61%) CSS
10 14 (10.61%) Analytical Skills
11 13 (9.85%) Project Management
11 13 (9.85%) Retail
11 13 (9.85%) Marketing
12 12 (9.09%) Wealth Management
12 12 (9.09%) Front Office
12 12 (9.09%) SQL
12 12 (9.09%) MS Excel
12 12 (9.09%) Investment Management
12 12 (9.09%) BDD
13 11 (8.33%) REST
14 10 (7.58%) MiFID
14 10 (7.58%) Microsoft Azure
15 9 (6.82%) Linux
15 9 (6.82%) Business Intelligence
16 8 (6.06%) E-Commerce

Advertising
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.79%) CMS
2 3 (2.27%) Adobe Experience Manager
2 3 (2.27%) Anypoint
2 3 (2.27%) Confluence
2 3 (2.27%) Oracle SOA Suite
2 3 (2.27%) Tomcat
3 2 (1.52%) SharePoint
4 1 (0.76%) Apache
4 1 (0.76%) Apache Pig
4 1 (0.76%) Apache Spark
4 1 (0.76%) BizTalk Server
4 1 (0.76%) Documentum
4 1 (0.76%) Elasticsearch
4 1 (0.76%) GlassFish
4 1 (0.76%) JBoss
4 1 (0.76%) SAS
4 1 (0.76%) SharePoint 2013
Applications
1 12 (9.09%) MS Excel
2 7 (5.30%) MS Office
3 2 (1.52%) MS Project
3 2 (1.52%) Spreadsheet
4 1 (0.76%) Windchill
Business Applications
1 5 (3.79%) Dynamics CRM
1 5 (3.79%) Unit4 Business World
2 3 (2.27%) NetSuite
2 3 (2.27%) Sage 200
3 2 (1.52%) Sage 50
3 2 (1.52%) SAP Business One
4 1 (0.76%) Dynamics AX
4 1 (0.76%) Infor LN
4 1 (0.76%) Magento
Cloud Services
1 10 (7.58%) Microsoft Azure
2 8 (6.06%) Amazon AWS
2 8 (6.06%) Cloud Computing
3 5 (3.79%) Office 365
4 3 (2.27%) IaaS
5 2 (1.52%) GitHub
5 2 (1.52%) PaaS
5 2 (1.52%) SaaS
6 1 (0.76%) AdSense
6 1 (0.76%) AdWords
6 1 (0.76%) Google Analytics
Communications & Networking
1 8 (6.06%) Internet
2 2 (1.52%) AMQP
2 2 (1.52%) HTTP
2 2 (1.52%) Intranet
2 2 (1.52%) VPN
3 1 (0.76%) Cisco IOS
3 1 (0.76%) Kerberos
3 1 (0.76%) LAN
3 1 (0.76%) LDAP
3 1 (0.76%) TCP/IP
3 1 (0.76%) Wireless
Database & Business Intelligence
1 14 (10.61%) SQL Server
2 7 (5.30%) MySQL
2 7 (5.30%) SQL Server Reporting Services
3 5 (3.79%) SQL Server Analysis Services
3 5 (3.79%) SQL Server Integration Services
4 2 (1.52%) Data Warehouse
4 2 (1.52%) MongoDB
4 2 (1.52%) SQL Server 2012
5 1 (0.76%) Crystal Reports
5 1 (0.76%) HBase
5 1 (0.76%) Microsoft Analysis Services
5 1 (0.76%) NoSQL
5 1 (0.76%) OrientDB
5 1 (0.76%) Power BI
5 1 (0.76%) Redis
5 1 (0.76%) Relational Database
5 1 (0.76%) SQL Server 2000
5 1 (0.76%) SQL Server 2005
5 1 (0.76%) SQL Server 2014
5 1 (0.76%) Sqoop
Development Applications
1 5 (3.79%) Cucumber
1 5 (3.79%) Selenium
2 4 (3.03%) Jenkins
2 4 (3.03%) JIRA
3 3 (2.27%) JUnit
3 3 (2.27%) Mockito
4 2 (1.52%) ERwin
4 2 (1.52%) SonarQube
5 1 (0.76%) Git (software)
5 1 (0.76%) IntelliJ
5 1 (0.76%) JIRA Agile
5 1 (0.76%) jMock
5 1 (0.76%) Maven
5 1 (0.76%) MSTest
5 1 (0.76%) NUnit
5 1 (0.76%) Subversion
5 1 (0.76%) TeamCity
5 1 (0.76%) Visual Studio
5 1 (0.76%) WebDriver
5 1 (0.76%) webpack
General
1 40 (30.30%) Finance
2 18 (13.64%) Banking
3 13 (9.85%) Marketing
3 13 (9.85%) Retail
4 12 (9.09%) Front Office
5 8 (6.06%) Games
6 7 (5.30%) Retail Banking
7 4 (3.03%) Investment Banking
8 3 (2.27%) Legal
8 3 (2.27%) Manufacturing
9 2 (1.52%) French Language
9 2 (1.52%) German Language
10 1 (0.76%) Back Office
10 1 (0.76%) General Ledger
10 1 (0.76%) Publishing
10 1 (0.76%) Telecoms
Job Titles
1 34 (25.76%) Developer
2 24 (18.18%) Analyst
3 16 (12.12%) Business Analyst
4 11 (8.33%) Project Manager
5 10 (7.58%) Architect
6 9 (6.82%) Consultant
7 8 (6.06%) Senior Analyst
7 8 (6.06%) Senior Business Analyst
8 7 (5.30%) Java Developer
9 5 (3.79%) Front End Developer (Client-Side Developer)
9 5 (3.79%) Investment Management Business Analyst
9 5 (3.79%) MiFID Business Analyst
9 5 (3.79%) Solutions Architect
10 4 (3.03%) Azure Architect
10 4 (3.03%) Infrastructure Project Manager
10 4 (3.03%) Java Engineer
10 4 (3.03%) Senior Developer
10 4 (3.03%) Senior Manager
10 4 (3.03%) Software Test Engineer
10 4 (3.03%) Test Engineer
Libraries, Frameworks & Software Standards
1 16 (12.12%) .NET
2 15 (11.36%) HTML
3 14 (10.61%) CSS
4 11 (8.33%) REST
5 8 (6.06%) HTML5
6 7 (5.30%) CSS3
6 7 (5.30%) jQuery
6 7 (5.30%) XML
7 6 (4.55%) AngularJS
7 6 (4.55%) ASP.NET
7 6 (4.55%) SOAP
8 5 (3.79%) JSON
8 5 (3.79%) Node.js
9 4 (3.03%) Ajax
9 4 (3.03%) RESTful
10 3 (2.27%) J2EE
10 3 (2.27%) JMS
10 3 (2.27%) SVG
10 3 (2.27%) Web Services
10 3 (2.27%) XHTML
Miscellaneous
1 14 (10.61%) Analytical Skills
2 5 (3.79%) User Experience
3 2 (1.52%) Algorithms
3 2 (1.52%) Mobile App
4 1 (0.76%) 3D Graphics
4 1 (0.76%) Augmented Reality
4 1 (0.76%) Cloud Native
4 1 (0.76%) Clustering
4 1 (0.76%) Data Centre
4 1 (0.76%) Data Structures
4 1 (0.76%) Derivative
4 1 (0.76%) Field-Programmable Gate Array
4 1 (0.76%) Fixed Income
4 1 (0.76%) Foreign Exchange (FX)
4 1 (0.76%) Hybrid Cloud
4 1 (0.76%) iSeries
4 1 (0.76%) Mainframe
4 1 (0.76%) Private Cloud
4 1 (0.76%) Tandem
4 1 (0.76%) Taxonomies
Operating Systems
1 9 (6.82%) Linux
2 5 (3.79%) Windows
3 4 (3.03%) Unix
4 3 (2.27%) Android
5 2 (1.52%) Red Hat Enterprise Linux
6 1 (0.76%) Windows 10
6 1 (0.76%) Windows 7
6 1 (0.76%) zOS
Processes & Methodologies
1 32 (24.24%) Stakeholder Management
2 29 (21.97%) Agile Software Development
3 16 (12.12%) Scrum
3 16 (12.12%) TDD
4 13 (9.85%) Project Management
5 12 (9.09%) BDD
5 12 (9.09%) Investment Management
5 12 (9.09%) Wealth Management
6 9 (6.82%) Business Intelligence
7 8 (6.06%) Business Analysis
7 8 (6.06%) E-Commerce
7 8 (6.06%) Migration
8 7 (5.30%) ERP
8 7 (5.30%) Front End Development
8 7 (5.30%) Kanban
8 7 (5.30%) MVC
9 6 (4.55%) DevOps
9 6 (4.55%) SOA
9 6 (4.55%) User Stories
10 5 (3.79%) Test Automation
Programming Languages
1 21 (15.91%) JavaScript
2 19 (14.39%) Java
3 15 (11.36%) C#
4 12 (9.09%) SQL
5 3 (2.27%) Python
6 2 (1.52%) C++
6 2 (1.52%) PowerShell
6 2 (1.52%) Scala
6 2 (1.52%) T-SQL
7 1 (0.76%) C
7 1 (0.76%) JCL
7 1 (0.76%) Objective-C
7 1 (0.76%) PHP
7 1 (0.76%) Ruby
7 1 (0.76%) VB.NET
Qualifications
1 5 (3.79%) PMP
2 4 (3.03%) Degree
3 2 (1.52%) OCPJP
4 1 (0.76%) ITIL Certification
4 1 (0.76%) MCSA
4 1 (0.76%) Microsoft Certification
4 1 (0.76%) PMI Certification
Quality Assurance & Compliance
1 10 (7.58%) MiFID
2 6 (4.55%) PMO
3 1 (0.76%) FATCA
System Software
1 2 (1.52%) Active Directory
2 1 (0.76%) Docker
2 1 (0.76%) HDFS
2 1 (0.76%) Time Sharing Option
Systems Management
1 3 (2.27%) MOM
2 2 (1.52%) Opscode Chef
2 2 (1.52%) Puppet
2 2 (1.52%) SCCM
3 1 (0.76%) Ansible
3 1 (0.76%) Microsoft Intune
3 1 (0.76%) Norton AntiVirus
Vendors
1 24 (18.18%) Microsoft
2 6 (4.55%) Oracle
3 4 (3.03%) IBM
3 4 (3.03%) Rackspace
3 4 (3.03%) Sage
4 3 (2.27%) MuleSoft
4 3 (2.27%) Perforce
4 3 (2.27%) Salesforce.com
5 2 (1.52%) Red Hat
5 2 (1.52%) SAP
5 2 (1.52%) Sitecore
6 1 (0.76%) DoubleClick
6 1 (0.76%) Google
6 1 (0.76%) Hortonworks
6 1 (0.76%) IBM Sterling
6 1 (0.76%) MapR
6 1 (0.76%) Planview
6 1 (0.76%) Redback
6 1 (0.76%) Tableau
6 1 (0.76%) Yardi
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