Advertising Contracts in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 13 July 2025, comparing them to the same period in the previous two years.

6 months to
13 Jul 2025
Same period 2024 Same period 2023
Rank 118 113 157
Rank change year-on-year -5 +44 +1
Contract jobs citing Advertising 8 15 15
As % of all contract jobs advertised in the City of London 0.43% 0.70% 0.43%
As % of the General category 0.58% 1.03% 0.67%
Number of daily rates quoted 4 10 11
10th Percentile £300 £219 £360
25th Percentile £345 £319 £409
Median daily rate (50th Percentile) £509 £450 £438
Median % change year-on-year +13.06% +2.86% -20.45%
75th Percentile £656 £605 £469
90th Percentile - £641 £750
Central London median daily rate £509 £425 £450
% change year-on-year +19.71% -5.56% -18.18%
Number of hourly rates quoted 2 0 2
10th Percentile £28.78 - £37.13
25th Percentile £30.86 - £40.31
Median hourly rate £35.33 - £48.75
75th Percentile £40.04 - £60.31
90th Percentile £42.27 - £65.38
Central London median hourly rate £35.33 - £48.75
% change year-on-year - - -8.02%

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the City of London.

Contract vacancies with a requirement for common skills 1,381 1,450 2,230
As % of all contract IT jobs advertised in the City of London 73.69% 67.41% 63.61%
Number of daily rates quoted 884 981 1,558
10th Percentile £350 £344 £357
25th Percentile £434 £456 £495
Median daily rate (50th Percentile) £556 £575 £620
Median % change year-on-year -3.27% -7.26% +7.83%
75th Percentile £688 £700 £738
90th Percentile £775 £818 £838
Central London median daily rate £550 £575 £600
% change year-on-year -4.35% -4.17% +4.35%
Number of hourly rates quoted 20 11 13
10th Percentile £17.02 £19.92 -
25th Percentile £24.66 £20.22 £14.25
Median hourly rate £32.50 £27.00 £18.00
Median % change year-on-year +20.37% +50.00% -57.14%
75th Percentile £63.75 £70.00 £42.32
90th Percentile £89.88 £92.50 £53.55
Central London median hourly rate £34.24 £30.00 £20.71
% change year-on-year +14.13% +44.89% -50.11%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 13 July 2025.

Daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

Advertising
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Advertising in the City of London over the 6 months to 13 July 2025.

Hourly rate histogram for Advertising in the City of London

Advertising
Co-occurring Skills and Capabilities in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
Applications
1 2 (25.00%) Microsoft Excel
Cloud Services
1 1 (12.50%) Azure
1 1 (12.50%) Azure AKS
1 1 (12.50%) Azure Cosmos DB
1 1 (12.50%) Azure Service Bus
1 1 (12.50%) Entra ID
1 1 (12.50%) Figma
1 1 (12.50%) GCP
1 1 (12.50%) GitHub
1 1 (12.50%) GitHub Actions
1 1 (12.50%) npm
1 1 (12.50%) Power Platform
1 1 (12.50%) Yarn
Communications & Networking
1 1 (12.50%) DNS
1 1 (12.50%) Ethernet
1 1 (12.50%) HTTP
Database & Business Intelligence
1 1 (12.50%) Power BI
1 1 (12.50%) SQL Server
1 1 (12.50%) Tableau
Development Applications
1 1 (12.50%) Babel
1 1 (12.50%) Git
1 1 (12.50%) webpack
General
1 3 (37.50%) Finance
2 2 (25.00%) Marketing
3 1 (12.50%) Analytical Skills
3 1 (12.50%) Electronics
3 1 (12.50%) Financial Institution
3 1 (12.50%) Organisational Skills
3 1 (12.50%) Public Sector
3 1 (12.50%) Publishing
3 1 (12.50%) Social Skills
Job Titles
1 2 (25.00%) Developer
1 2 (25.00%) Software Engineer
2 1 (12.50%) Ad Operations Specialist
2 1 (12.50%) Analyst
2 1 (12.50%) Business Intelligence Analyst
2 1 (12.50%) C++ Software Engineer
2 1 (12.50%) Digital Marketing Specialist
2 1 (12.50%) Electronic Trading Developer
2 1 (12.50%) Electronic Trading Specialist
2 1 (12.50%) Head of Marketing
2 1 (12.50%) Java Developer
2 1 (12.50%) Lead Software Engineer
2 1 (12.50%) Marketing Specialist
2 1 (12.50%) Product Manager
2 1 (12.50%) Python Engineer
2 1 (12.50%) Python Software Engineer
2 1 (12.50%) React Developer
2 1 (12.50%) Senior
2 1 (12.50%) Senior Developer
2 1 (12.50%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) FIX Protocol
1 1 (12.50%) Jest
1 1 (12.50%) Kafka
1 1 (12.50%) NumPy
1 1 (12.50%) OAuth
1 1 (12.50%) OAuth2
1 1 (12.50%) OpenID
1 1 (12.50%) OpenTelemetry
1 1 (12.50%) Pandas
1 1 (12.50%) React
1 1 (12.50%) Redux
1 1 (12.50%) RESTful
Miscellaneous
1 1 (12.50%) Distributed Computing
1 1 (12.50%) Fixed Income
1 1 (12.50%) Foreign Exchange (FX)
1 1 (12.50%) Hedge funds
Operating Systems
1 2 (25.00%) Linux
Processes & Methodologies
1 3 (37.50%) Agile
2 2 (25.00%) Campaign Management
2 2 (25.00%) Code Quality
2 2 (25.00%) Decision-Making
2 2 (25.00%) Digital Marketing
2 2 (25.00%) Electronic Trading
2 2 (25.00%) Low Latency
2 2 (25.00%) OO
2 2 (25.00%) OOD
2 2 (25.00%) Performance Tuning
2 2 (25.00%) Software Engineering
3 1 (12.50%) CI/CD
3 1 (12.50%) Data-Driven Decision Making
3 1 (12.50%) Infrastructure as Code
3 1 (12.50%) Observability
3 1 (12.50%) Product Roadmap
3 1 (12.50%) Product Strategy
3 1 (12.50%) Task-Oriented
3 1 (12.50%) Technical Leadership
3 1 (12.50%) Ultra-Low Latency
Programming Languages
1 3 (37.50%) Python
2 2 (25.00%) Java
3 1 (12.50%) C++
3 1 (12.50%) JavaScript
3 1 (12.50%) SQL
Qualifications
1 3 (37.50%) Degree
2 1 (12.50%) Computer Science Degree
2 1 (12.50%) Master's Degree
Systems Management
1 1 (12.50%) Kubernetes
1 1 (12.50%) Terraform
Vendors
1 2 (25.00%) Salesforce
2 1 (12.50%) Google
2 1 (12.50%) SAP