Advertising
Central London > City of London
The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 16 October 2025, comparing them to the same period in the previous two years.
| 6 months to 16 Oct 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 118 | 109 | 128 |
| Rank change year-on-year | -9 | +19 | +46 |
| Contract jobs citing Advertising | 5 | 12 | 20 |
| As % of all contract jobs in the City of London | 0.29% | 0.57% | 0.70% |
| As % of the General category | 0.39% | 0.83% | 1.08% |
| Number of daily rates quoted | 2 | 8 | 14 |
| 10th Percentile | £404 | £285 | £327 |
| 25th Percentile | £454 | £434 | £402 |
| Median daily rate (50th Percentile) | £546 | £571 | £450 |
| Median % change year-on-year | -4.38% | +26.94% | -21.05% |
| 75th Percentile | £637 | £602 | £572 |
| 90th Percentile | £686 | £608 | £714 |
| Central London median daily rate | £510 | £571 | £450 |
| % change year-on-year | -10.72% | +26.94% | -21.74% |
| Number of hourly rates quoted | 1 | 0 | 3 |
| 10th Percentile | - | - | - |
| 25th Percentile | £27.39 | - | £17.00 |
| Median hourly rate | £28.15 | - | £19.00 |
| 75th Percentile | £28.91 | - | £44.88 |
| 90th Percentile | - | - | £59.20 |
| Central London median hourly rate | £28.15 | - | £19.00 |
| % change year-on-year | - | - | -46.48% |
All General Skills
City of London
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the City of London.
| Contract vacancies with a requirement for common skills | 1,282 | 1,438 | 1,848 |
| As % of all contract IT jobs advertised in the City of London | 74.49% | 67.86% | 64.57% |
| Number of daily rates quoted | 875 | 874 | 1,287 |
| 10th Percentile | £330 | £355 | £363 |
| 25th Percentile | £415 | £463 | £475 |
| Median daily rate (50th Percentile) | £550 | £579 | £600 |
| Median % change year-on-year | -4.97% | -3.54% | +4.17% |
| 75th Percentile | £675 | £693 | £706 |
| 90th Percentile | £775 | £809 | £825 |
| Central London median daily rate | £550 | £576 | £600 |
| % change year-on-year | -4.56% | -3.96% | +4.35% |
| Number of hourly rates quoted | 16 | 8 | 13 |
| 10th Percentile | £16.79 | £13.18 | - |
| 25th Percentile | £20.08 | £23.75 | £14.25 |
| Median hourly rate | £27.83 | £45.00 | £19.00 |
| Median % change year-on-year | -38.17% | +136.84% | -54.22% |
| 75th Percentile | £42.94 | £82.19 | £42.32 |
| 90th Percentile | £64.66 | £109.38 | £64.35 |
| Central London median hourly rate | £28.15 | £35.00 | £22.50 |
| % change year-on-year | -19.57% | +55.56% | -44.44% |
Advertising
Job Vacancy Trend in the City of London
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.
Advertising
Daily Rate Trend in the City of London
Contractor daily rate distribution trend for jobs in the City of London citing Advertising.
Advertising
Daily Rate Histogram in the City of London
Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 16 October 2025.
Advertising
Hourly Rate Trend in the City of London
Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.
Advertising
Co-Occurring Skills & Capabilities in the City of London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: