Period
to 24 May 2020

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 24 May 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
24 May 2020
Same period 2019 Same period 2018
Rank 122 162 142
Rank change year-on-year +40 -20 -28
Contract jobs citing Advertising 35 80 110
As % of all contract jobs advertised in the City of London 1.10% 1.24% 1.59%
As % of the General category 2.42% 2.37% 2.91%
Number of daily rates quoted 28 49 94
Median daily rate £463 £475 £544
Median daily rate % change year-on-year -2.63% -12.64% +24.29%
10th Percentile £296 £355 £270
90th Percentile £625 £678 £664
Central London median daily rate £450 £475 £525
% change year-on-year -5.26% -9.52% +23.53%
Number of hourly rates quoted 3 1 1
Median hourly rate £38.50 £13.98 £35.58
Median hourly rate % change year-on-year +175.39% -60.71% +91.63%
10th Percentile £38.23 £13.48 £32.70
90th Percentile £38.75 £14.48 £38.47
Central London median hourly rate £38.50 £13.98 £26.54
% change year-on-year +175.39% -47.32% +42.94%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 1,448 3,373 3,785
As % of all contract IT jobs advertised in the City of London 45.68% 52.09% 54.63%
Number of daily rates quoted 1,022 2,527 2,940
Median daily rate £515 £525 £525
Median daily rate % change year-on-year -1.90% - +5.00%
10th Percentile £300 £325 £325
90th Percentile £688 £688 £700
Central London median daily rate £500 £525 £525
% change year-on-year -4.76% - +5.00%
Number of hourly rates quoted 41 34 58
Median hourly rate £35.00 £20.25 £18.98
Median hourly rate % change year-on-year +72.84% +6.72% +18.59%
10th Percentile £12.42 £11.25 £12.29
90th Percentile £43.70 £54.90 £34.80
Median hourly rate £33.76 £20.00 £19.38
% change year-on-year +68.81% +3.23% +21.09%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 24 May 2020.

Daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

For the 6 months to 24 May 2020, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 9 (25.71%) Marketing
1 9 (25.71%) AWS
2 7 (20.00%) Analytical Skills
3 6 (17.14%) Go
3 6 (17.14%) Redux
3 6 (17.14%) Google
3 6 (17.14%) Finance
4 5 (14.29%) JavaScript
4 5 (14.29%) MySQL
4 5 (14.29%) Python
4 5 (14.29%) Web Development
4 5 (14.29%) Ruby
4 5 (14.29%) User Experience
4 5 (14.29%) AWS Lambda
4 5 (14.29%) Terraform
4 5 (14.29%) Redis
4 5 (14.29%) Facebook
4 5 (14.29%) Serverless
5 4 (11.43%) Problem-Solving
5 4 (11.43%) Dynamics 365
5 4 (11.43%) QA
5 4 (11.43%) Agile Software Development
5 4 (11.43%) Project Management
5 4 (11.43%) Microsoft
5 4 (11.43%) Adobe
5 4 (11.43%) Change Management
5 4 (11.43%) Risk Management
5 4 (11.43%) Stakeholder Management
6 3 (8.57%) Programme Management
6 3 (8.57%) Data Management

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.57%) nginx
2 1 (2.86%) Confluence
2 1 (2.86%) Elasticsearch
Applications
1 3 (8.57%) Adobe Creative Suite
2 1 (2.86%) InVision
2 1 (2.86%) Sketch
Business Applications
1 2 (5.71%) Dynamics CRM
1 2 (5.71%) Dynamics NAV
2 1 (2.86%) Workday HCM
Cloud Services
1 9 (25.71%) AWS
2 5 (14.29%) AWS Lambda
2 5 (14.29%) Serverless
3 4 (11.43%) Dynamics 365
4 2 (5.71%) Amazon S3
4 2 (5.71%) Azure
4 2 (5.71%) SaaS
5 1 (2.86%) Adobe Analytics
5 1 (2.86%) Azure Active Directory
5 1 (2.86%) Datadog
5 1 (2.86%) GCP
5 1 (2.86%) Office 365
Communications & Networking
1 1 (2.86%) VoIP
Database & Business Intelligence
1 5 (14.29%) MySQL
1 5 (14.29%) Redis
2 2 (5.71%) Amazon Athena
2 2 (5.71%) Amazon DynamoDB
2 2 (5.71%) Data Lake
2 2 (5.71%) PostgreSQL
2 2 (5.71%) Relational Database
2 2 (5.71%) SQL Server
3 1 (2.86%) MongoDB
3 1 (2.86%) SQL Server Integration Services
3 1 (2.86%) SQL Server Reporting Services
Development Applications
1 2 (5.71%) minitest
1 2 (5.71%) RSpec
2 1 (2.86%) Git (software)
2 1 (2.86%) JIRA
General
1 9 (25.71%) Marketing
2 6 (17.14%) Finance
3 2 (5.71%) Banking
3 2 (5.71%) Law
4 1 (2.86%) Front Office
4 1 (2.86%) Investment Banking
4 1 (2.86%) Legal
4 1 (2.86%) Publishing
4 1 (2.86%) Russian Language
4 1 (2.86%) Spanish Language
4 1 (2.86%) Telecoms
Job Titles
1 11 (31.43%) Developer
2 5 (14.29%) Analyst
2 5 (14.29%) Ruby Developer
3 4 (11.43%) Designer
3 4 (11.43%) Project Manager
4 3 (8.57%) Business Analyst
4 3 (8.57%) MySQL Developer
4 3 (8.57%) MySQL Web Developer
4 3 (8.57%) PHP Developer
4 3 (8.57%) PHP MySQL Developer
4 3 (8.57%) PHP MySQL Web Developer
4 3 (8.57%) PHP Symfony Developer
4 3 (8.57%) PHP Web Developer
4 3 (8.57%) Symfony Developer
4 3 (8.57%) Visual Designer
4 3 (8.57%) Web Developer
5 2 (5.71%) Data Engineer
5 2 (5.71%) IT Analyst
5 2 (5.71%) Senior IT Business Analyst
5 2 (5.71%) Senior Ruby Developer
Libraries, Frameworks & Software Standards
1 6 (17.14%) Redux
2 3 (8.57%) HTML
2 3 (8.57%) RabbitMQ
2 3 (8.57%) Symfony
3 2 (5.71%) HTML5
3 2 (5.71%) iOS SDK
3 2 (5.71%) Kafka
3 2 (5.71%) REST
3 2 (5.71%) Ruby on Rails
4 1 (2.86%) .NET
4 1 (2.86%) Express
4 1 (2.86%) GraphQL
4 1 (2.86%) hapi
4 1 (2.86%) JDBC
4 1 (2.86%) Next.js
4 1 (2.86%) Node.js
4 1 (2.86%) ODBC
4 1 (2.86%) React
4 1 (2.86%) RESTful
4 1 (2.86%) Semantic HTML
Miscellaneous
1 7 (20.00%) Analytical Skills
2 5 (14.29%) User Experience
3 3 (8.57%) Graphic Design
3 3 (8.57%) Social Network
4 2 (5.71%) Analytical Mindset
4 2 (5.71%) Animation
4 2 (5.71%) Greenfield Project
4 2 (5.71%) Marketing Technology
5 1 (2.86%) Fixed Income
5 1 (2.86%) Photography
5 1 (2.86%) Social Media
Operating Systems
1 3 (8.57%) Apple iOS
1 3 (8.57%) Windows
1 3 (8.57%) Windows Server
2 2 (5.71%) Windows Server 2008
3 1 (2.86%) Unix
3 1 (2.86%) Windows 10
3 1 (2.86%) Windows 7
3 1 (2.86%) Windows Server 2019
Processes & Methodologies
1 5 (14.29%) Web Development
2 4 (11.43%) Agile Software Development
2 4 (11.43%) Change Management
2 4 (11.43%) Problem-Solving
2 4 (11.43%) Project Management
2 4 (11.43%) Risk Management
2 4 (11.43%) Stakeholder Management
3 3 (8.57%) Business Analysis
3 3 (8.57%) CRM
3 3 (8.57%) Data Management
3 3 (8.57%) ERP
3 3 (8.57%) Matrix Organization
3 3 (8.57%) Process Improvement
3 3 (8.57%) Programme Management
3 3 (8.57%) Software Engineering
4 2 (5.71%) Migration
4 2 (5.71%) MODAF
4 2 (5.71%) TDD
4 2 (5.71%) TOGAF
4 2 (5.71%) V-Model
Programming Languages
1 6 (17.14%) Go
2 5 (14.29%) JavaScript
2 5 (14.29%) Python
2 5 (14.29%) Ruby
3 3 (8.57%) PHP
3 3 (8.57%) Scala
3 3 (8.57%) SQL
4 2 (5.71%) Apple Swift
4 2 (5.71%) Kotlin
4 2 (5.71%) T-SQL
5 1 (2.86%) C#
5 1 (2.86%) Java
5 1 (2.86%) Korn
5 1 (2.86%) Perl
Qualifications
1 2 (5.71%) DV Cleared
1 2 (5.71%) Security Cleared
2 1 (2.86%) AAT
2 1 (2.86%) ACCA
2 1 (2.86%) CIMA
2 1 (2.86%) Degree
2 1 (2.86%) PRINCE2 Certification
Quality Assurance & Compliance
1 4 (11.43%) QA
2 1 (2.86%) EMIR
2 1 (2.86%) GDPR
System Software
1 3 (8.57%) Docker
2 2 (5.71%) Active Directory
3 1 (2.86%) VMware Infrastructure
Systems Management
1 5 (14.29%) Terraform
2 3 (8.57%) Kibana
2 3 (8.57%) Kubernetes
3 2 (5.71%) Grafana
3 2 (5.71%) Prometheus
Vendors
1 6 (17.14%) Google
2 5 (14.29%) Facebook
3 4 (11.43%) Adobe
3 4 (11.43%) Microsoft
4 2 (5.71%) VMware
5 1 (2.86%) Apple
5 1 (2.86%) Oracle
5 1 (2.86%) Red Hat
5 1 (2.86%) Sybase
5 1 (2.86%) Workday