Period
to 24 May 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 24 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 140 114 102
Rank change year-on-year -26 -12 -12
Contract jobs citing Advertising 110 128 137
As % of all contract IT jobs advertised in the City of London 1.59% 2.08% 2.12%
As % of the General category 2.98% 3.90% 3.90%
Number of daily rates quoted 92 96 106
City of London median daily rate £550 £438 £444
Median daily rate % change year-on-year +25.71% -1.41% +4.41%
10th Percentile £325 £313 £313
90th Percentile £671 £588 £600
Central London median daily rate £525 £425 £433
% change year-on-year +23.53% -1.73% +1.76%
Number of hourly rates quoted 1 8 0
City of London median hourly rate £35.58 £18.57 -
Median hourly rate % change year-on-year +91.63% - -
Central London median hourly rate £26.54 £18.57 -
% change year-on-year +42.94% - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,688 3,284 3,517
As % of all contract IT jobs advertised in the City of London 53.23% 53.33% 54.38%
Number of daily rates quoted 2,889 2,563 2,889
City of London median daily rate £525 £500 £500
Median daily rate % change year-on-year +5.00% - +5.26%
10th Percentile £325 £319 £300
90th Percentile £700 £675 £670
Central London median daily rate £525 £500 £480
% change year-on-year +5.00% +4.17% +1.05%
Number of hourly rates quoted 42 34 24
City of London median hourly rate £21.00 £15.99 £21.00
Median hourly rate % change year-on-year +31.33% -23.86% +8.50%
10th Percentile £13.00 £12.52 £11.25
90th Percentile £38.34 £29.77 £53.88
Central London median hourly rate £21.00 £16.00 £21.34
% change year-on-year +31.25% -25.02% +8.24%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 24 May 2018.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

For the 6 months to 24 May 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 32 (29.09%) Agile Software Development
2 30 (27.27%) Finance
3 23 (20.91%) JavaScript
4 21 (19.09%) Java
4 21 (19.09%) Stakeholder Management
4 21 (19.09%) AngularJS
5 20 (18.18%) .NET
6 17 (15.45%) C#
6 17 (15.45%) Microsoft
7 16 (14.55%) Degree
8 15 (13.64%) Banking
8 15 (13.64%) HTML
8 15 (13.64%) Front Office
9 14 (12.73%) SQL Server
10 12 (10.91%) Amazon AWS
10 12 (10.91%) Node.js
11 11 (10.00%) TypeScript
11 11 (10.00%) Analytical Skills
11 11 (10.00%) Microsoft Azure
11 11 (10.00%) SQL
12 10 (9.09%) CSS
12 10 (9.09%) UML
12 10 (9.09%) Big Data
13 9 (8.18%) REST
13 9 (8.18%) Project Management
13 9 (8.18%) Hadoop
13 9 (8.18%) Wealth Management
13 9 (8.18%) Electronic Trading
13 9 (8.18%) Asset Management
13 9 (8.18%) Investment Banking

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (7.27%) Apache Spark
2 3 (2.73%) JBoss
2 3 (2.73%) SharePoint
3 2 (1.82%) Adobe Experience Manager
3 2 (1.82%) Apache
3 2 (1.82%) CMS
3 2 (1.82%) Elasticsearch
3 2 (1.82%) IPython
3 2 (1.82%) Jupyter
3 2 (1.82%) MS Exchange
4 1 (0.91%) SAS
4 1 (0.91%) WebLogic
Applications
1 5 (4.55%) Microsoft Office
2 3 (2.73%) Adobe Illustrator
2 3 (2.73%) Microsoft Excel
2 3 (2.73%) Photoshop
3 2 (1.82%) MS Visio
3 2 (1.82%) SPSS
4 1 (0.91%) Adobe Creative Suite
4 1 (0.91%) Microsoft Project
4 1 (0.91%) OmniGraffle
4 1 (0.91%) Spreadsheet
Business Applications
1 4 (3.64%) Dynamics CRM
2 1 (0.91%) Dynamics AX
2 1 (0.91%) ION MarketView
2 1 (0.91%) Sage 200
Cloud Services
1 12 (10.91%) Amazon AWS
2 11 (10.00%) Microsoft Azure
3 3 (2.73%) Amazon S3
3 3 (2.73%) Dynamics 365
3 3 (2.73%) GitHub
3 3 (2.73%) Google Cloud Platform
4 2 (1.82%) Google Analytics
4 2 (1.82%) Office 365
5 1 (0.91%) Adobe Analytics
5 1 (0.91%) Google Tag Manager
5 1 (0.91%) npm
Communications & Networking
1 3 (2.73%) DNS
2 2 (1.82%) DHCP
2 2 (1.82%) Firewall
3 1 (0.91%) Cisco IOS
3 1 (0.91%) Internet
3 1 (0.91%) SMS
3 1 (0.91%) TCP/IP
Database & Business Intelligence
1 14 (12.73%) SQL Server
2 10 (9.09%) Big Data
3 9 (8.18%) Hadoop
4 5 (4.55%) HBase
5 4 (3.64%) Data Warehouse
6 3 (2.73%) Amazon Redshift
6 3 (2.73%) BigQuery
6 3 (2.73%) Data Mining
6 3 (2.73%) MySQL
6 3 (2.73%) PostgreSQL
6 3 (2.73%) Relational Database
7 2 (1.82%) Apache Hive
7 2 (1.82%) Crystal Reports
7 2 (1.82%) Data Lake
7 2 (1.82%) Flink
7 2 (1.82%) MongoDB
7 2 (1.82%) NoSQL
7 2 (1.82%) Presto
7 2 (1.82%) SQL Server 2016
7 2 (1.82%) SQL Server Reporting Services
Development Applications
1 8 (7.27%) Git (software)
2 4 (3.64%) gulp
3 3 (2.73%) Grunt
3 3 (2.73%) Visual Studio
4 2 (1.82%) GoCD
4 2 (1.82%) Jasmine
4 2 (1.82%) Karma Test Runner
4 2 (1.82%) Protractor
4 2 (1.82%) Vagrant
5 1 (0.91%) AdminStudio
5 1 (0.91%) Android Studio
5 1 (0.91%) Appium
5 1 (0.91%) Atlassian Bamboo
5 1 (0.91%) Axure RP
5 1 (0.91%) MSI
5 1 (0.91%) Visual Studio Code
5 1 (0.91%) Xcode
General
1 30 (27.27%) Finance
2 15 (13.64%) Banking
2 15 (13.64%) Front Office
3 9 (8.18%) Investment Banking
3 9 (8.18%) Marketing
4 5 (4.55%) Publishing
4 5 (4.55%) Retail
5 2 (1.82%) Law
6 1 (0.91%) Back Office
6 1 (0.91%) Digital Economy
6 1 (0.91%) Dutch Language
6 1 (0.91%) French Language
6 1 (0.91%) Games
6 1 (0.91%) German Language
6 1 (0.91%) Italian Language
6 1 (0.91%) Legal
6 1 (0.91%) Spanish Language
6 1 (0.91%) Telecoms
Job Titles
1 40 (36.36%) Developer
2 18 (16.36%) Analyst
3 14 (12.73%) Business Analyst
4 12 (10.91%) Senior Developer
5 10 (9.09%) Project Manager
6 8 (7.27%) Architect
7 7 (6.36%) JavaScript Developer
7 7 (6.36%) Solutions Architect
8 6 (5.45%) .NET Developer
9 5 (4.55%) Big Data Engineer
9 5 (4.55%) Data Engineer
9 5 (4.55%) Designer
9 5 (4.55%) Front End Developer (Client-Side Developer)
9 5 (4.55%) Java Developer
9 5 (4.55%) Senior Manager
9 5 (4.55%) UX Designer
10 4 (3.64%) Digital Analyst
10 4 (3.64%) Digital Business Analyst
10 4 (3.64%) Head of Information
10 4 (3.64%) Head of Information Security
Libraries, Frameworks & Software Standards
1 21 (19.09%) AngularJS
2 20 (18.18%) .NET
3 15 (13.64%) HTML
4 12 (10.91%) Node.js
5 10 (9.09%) CSS
6 9 (8.18%) REST
7 8 (7.27%) HTML5
8 6 (5.45%) Web Services
9 5 (4.55%) Angular 2
9 5 (4.55%) ASP.NET
9 5 (4.55%) RESTful
10 4 (3.64%) ASP.NET Web API
10 4 (3.64%) JSON
10 4 (3.64%) WCF
11 3 (2.73%) Django
11 3 (2.73%) Java EE
11 3 (2.73%) JTA
11 3 (2.73%) JTS
11 3 (2.73%) RSS
11 3 (2.73%) Spring
Miscellaneous
1 11 (10.00%) Analytical Skills
2 7 (6.36%) User Experience
3 5 (4.55%) Fixed Income
4 3 (2.73%) Computer Science
4 3 (2.73%) Social Media
5 2 (1.82%) Algorithms
5 2 (1.82%) FMCG
6 1 (0.91%) Blackberry
6 1 (0.91%) Contactless
6 1 (0.91%) Data Centre
6 1 (0.91%) Fintech
6 1 (0.91%) Foreign Exchange (FX)
6 1 (0.91%) Greenfield Project
6 1 (0.91%) Management Information System
6 1 (0.91%) Marketing Technology
6 1 (0.91%) Smartcard
6 1 (0.91%) Video\Live Streaming
6 1 (0.91%) Virtual Team
Operating Systems
1 5 (4.55%) Android
1 5 (4.55%) Linux
1 5 (4.55%) Windows
2 3 (2.73%) Apple iOS
2 3 (2.73%) Unix
2 3 (2.73%) Windows 10
2 3 (2.73%) Windows 7
3 1 (0.91%) Mac OS X
3 1 (0.91%) Windows Server
3 1 (0.91%) Windows Server 2008
3 1 (0.91%) Windows Server 2012
Processes & Methodologies
1 32 (29.09%) Agile Software Development
2 21 (19.09%) Stakeholder Management
3 10 (9.09%) UML
4 9 (8.18%) Asset Management
4 9 (8.18%) Business Analysis
4 9 (8.18%) Electronic Trading
4 9 (8.18%) Project Management
4 9 (8.18%) Wealth Management
5 8 (7.27%) Information Security
6 7 (6.36%) Analytics
6 7 (6.36%) Front End Development
6 7 (6.36%) Machine Learning
6 7 (6.36%) Test Automation
7 6 (5.45%) Investment Management
7 6 (5.45%) Problem-Solving
7 6 (5.45%) TDD
8 5 (4.55%) B2B
8 5 (4.55%) CRM
8 5 (4.55%) Identity Management
8 5 (4.55%) Migration
Programming Languages
1 23 (20.91%) JavaScript
2 21 (19.09%) Java
3 17 (15.45%) C#
4 11 (10.00%) SQL
4 11 (10.00%) TypeScript
5 8 (7.27%) Scala
6 6 (5.45%) Python
7 4 (3.64%) ES6
8 3 (2.73%) R
8 3 (2.73%) VBA
9 2 (1.82%) Bash Shell
10 1 (0.91%) Kotlin
10 1 (0.91%) PowerShell
10 1 (0.91%) Ruby
10 1 (0.91%) VBScript
Qualifications
1 16 (14.55%) Degree
2 4 (3.64%) CISA
2 4 (3.64%) CISM
2 4 (3.64%) CISSP
2 4 (3.64%) CRISC
2 4 (3.64%) PMP
3 3 (2.73%) Computer Science Degree
3 3 (2.73%) ISEB
4 2 (1.82%) MCSE
4 2 (1.82%) Microsoft Certification
5 1 (0.91%) APMP
5 1 (0.91%) CCNA
5 1 (0.91%) Cisco Certification
5 1 (0.91%) Master's Degree
5 1 (0.91%) MBA
5 1 (0.91%) MCSA
5 1 (0.91%) PMI Certification
Quality Assurance & Compliance
1 7 (6.36%) GDPR
2 3 (2.73%) GCP
2 3 (2.73%) QA
3 1 (0.91%) PMO
3 1 (0.91%) SLA
System Software
1 5 (4.55%) Active Directory
2 2 (1.82%) Apache Flume
2 2 (1.82%) Docker
3 1 (0.91%) Microsoft App-V
3 1 (0.91%) Virtual Machines
3 1 (0.91%) VMware Infrastructure
3 1 (0.91%) VMware Workstation
3 1 (0.91%) XenDesktop
Systems Management
1 3 (2.73%) Ansible
2 1 (0.91%) Cisco CUCM
2 1 (0.91%) DameWare
2 1 (0.91%) SCCM
Vendors
1 17 (15.45%) Microsoft
2 5 (4.55%) Google
3 3 (2.73%) Adobe
3 3 (2.73%) Citrix
3 3 (2.73%) Sybase
4 2 (1.82%) Apple
4 2 (1.82%) Cisco
4 2 (1.82%) FactSet
4 2 (1.82%) Murex
4 2 (1.82%) VMware
5 1 (0.91%) Bloomberg
5 1 (0.91%) ION Trading
5 1 (0.91%) Juniper
5 1 (0.91%) Reuters
5 1 (0.91%) Sage
5 1 (0.91%) ServiceNow
5 1 (0.91%) Tableau
5 1 (0.91%) Yardi