Advertising Contract Job Trends in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 28 March 2026, comparing them to the same period in the previous two years.

6 months to
28 Mar 2026
Same period 2025 Same period 2024
Rank 115 111 111
Rank change year-on-year -4 0 +53
Contract jobs citing Advertising 12 7 15
As % of all contract jobs in the City of London 0.56% 0.40% 0.65%
As % of the General category 0.93% 0.58% 0.99%
Number of daily rates quoted 9 7 10
10th Percentile £376 £399 £324
25th Percentile £401 £511 £372
Median daily rate (50th Percentile) £500 £575 £538
Median % change year-on-year -13.04% +6.98% +7.50%
75th Percentile £638 £634 £684
90th Percentile £685 £656 £720
Central London median daily rate £500 £575 £425
% change year-on-year -13.04% +35.29% -18.27%
Number of hourly rates quoted 2 0 1
10th Percentile £43.38 - -
25th Percentile £44.69 - £17.00
Median hourly rate £48.75 - £19.00
75th Percentile £52.19 - £21.00
90th Percentile £53.13 - -
Central London median hourly rate £48.75 - £19.00
% change year-on-year - - -45.71%

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the City of London.

Contract vacancies with a requirement for general skills 1,294 1,199 1,518
As % of all contract IT jobs advertised in the City of London 60.35% 69.31% 65.71%
Number of daily rates quoted 834 762 1,076
10th Percentile £356 £339 £338
25th Percentile £453 £456 £454
Median daily rate (50th Percentile) £550 £575 £575
Median % change year-on-year -4.35% - -4.17%
75th Percentile £699 £688 £688
90th Percentile £806 £775 £800
Central London median daily rate £550 £575 £565
% change year-on-year -4.35% +1.77% -5.83%
Number of hourly rates quoted 23 9 9
10th Percentile £18.75 £22.00 £19.33
25th Percentile £19.05 £24.66 £20.22
Median hourly rate £25.77 £31.00 £24.00
Median % change year-on-year -16.87% +29.17% -40.74%
75th Percentile £42.65 £34.68 £27.50
90th Percentile £53.43 £88.50 £54.95
Central London median hourly rate £26.11 £29.07 £25.00
% change year-on-year -10.18% +16.28% -28.57%

Advertising
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.

Advertising job vacancy trend in the City of London

Advertising
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Advertising.

Contractor daily rate distribution trend for jobs in the City of London citing Advertising

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 28 March 2026.

Daily rate histogram for Advertising in the City of London

Advertising
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising

Advertising
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 2 (16.67%) Sprinklr
2 1 (8.33%) Endur
Cloud Services
1 2 (16.67%) Anthropic Claude
1 2 (16.67%) AWS
1 2 (16.67%) GitHub
1 2 (16.67%) GitHub Copilot
2 1 (8.33%) Google Tag Manager
Communications & Networking
1 1 (8.33%) HTTP
Development Applications
1 2 (16.67%) CircleCI
1 2 (16.67%) Claude Code
1 2 (16.67%) Cypress.io
1 2 (16.67%) Mocha
1 2 (16.67%) webpack
General
1 6 (50.00%) Marketing
2 3 (25.00%) Retail
3 2 (16.67%) Manufacturing
3 2 (16.67%) Presentation Skills
3 2 (16.67%) Social Skills
4 1 (8.33%) Analytical Skills
4 1 (8.33%) French Language
4 1 (8.33%) Legal
4 1 (8.33%) Public Speaking
Job Titles
1 2 (16.67%) Consultant
1 2 (16.67%) Developer
1 2 (16.67%) JavaScript Developer
1 2 (16.67%) Marketing Executive
1 2 (16.67%) Node.js Developer
1 2 (16.67%) React Developer
1 2 (16.67%) Solutions Consultant
2 1 (8.33%) Analyst
2 1 (8.33%) Business Analyst
2 1 (8.33%) Creative Director
2 1 (8.33%) Endur Analyst
2 1 (8.33%) Endur Business Analyst
2 1 (8.33%) OpenLink Analyst
2 1 (8.33%) OpenLink Business Analyst
2 1 (8.33%) Social Media Executive
2 1 (8.33%) Technical Consultant
Libraries, Frameworks & Software Standards
1 2 (16.67%) Enzyme
1 2 (16.67%) Jest
1 2 (16.67%) Node.js
1 2 (16.67%) React
2 1 (8.33%) AngularJS
2 1 (8.33%) CSS
2 1 (8.33%) HTML
2 1 (8.33%) RESTful
Miscellaneous
1 2 (16.67%) Marketing Technology
1 2 (16.67%) Social Media
Processes & Methodologies
1 4 (33.33%) Problem-Solving
1 4 (33.33%) Storytelling
2 3 (25.00%) Agile
2 3 (25.00%) Mentoring
2 3 (25.00%) Thought Leadership
3 2 (16.67%) Analytics
3 2 (16.67%) Full-Stack Development
3 2 (16.67%) Functional Programming
3 2 (16.67%) Paid Search
3 2 (16.67%) Pair Programming
3 2 (16.67%) Software Architecture
3 2 (16.67%) Software Engineering
3 2 (16.67%) Strategic Planning
3 2 (16.67%) TDD
4 1 (8.33%) Ad Operations
4 1 (8.33%) Customer Acquisition
4 1 (8.33%) Instructional Design
4 1 (8.33%) Issue Tracking
4 1 (8.33%) Social Media Management
4 1 (8.33%) Use Case
Programming Languages
1 3 (25.00%) JavaScript
1 3 (25.00%) TypeScript
2 2 (16.67%) SQL
3 1 (8.33%) Python
Qualifications
1 2 (16.67%) Degree
Vendors
1 3 (25.00%) Google
2 2 (16.67%) YouTube
3 1 (8.33%) Pinterest
3 1 (8.33%) Snapchat
3 1 (8.33%) TikTok