Advertising Contract Job Trends in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 27 July 2026, comparing them to the same period in the previous two years.

6 months to
27 Jul 2026
Same period 2025 Same period 2024
Rank 123 111 111
Rank change year-on-year -12 0 +41
Contract jobs citing Advertising 14 8 14
As % of all contract jobs in the City of London 0.59% 0.42% 0.68%
As % of the General category 1.00% 0.58% 0.99%
Number of daily rates quoted 12 4 9
10th Percentile £283 £300 £294
25th Percentile £388 £345 £338
Median daily rate (50th Percentile) £433 £509 £525
Median % change year-on-year -14.99% -3.10% +21.74%
75th Percentile £638 £656 £606
90th Percentile £716 - £670
Central London median daily rate £433 £509 £475
% change year-on-year -14.99% +7.11% +7.04%
Number of hourly rates quoted 0 2 0
Median hourly rate - £35.33 -
Central London median hourly rate - £35.33 -

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the City of London.

Contract vacancies with a requirement for general skills 1,398 1,391 1,408
As % of all contract IT jobs advertised in the City of London 58.69% 73.75% 68.02%
Number of daily rates quoted 886 896 938
10th Percentile £356 £332 £350
25th Percentile £461 £425 £463
Median daily rate (50th Percentile) £575 £550 £575
Median % change year-on-year +4.55% -4.35% -6.12%
75th Percentile £700 £688 £694
90th Percentile £813 £775 £813
Central London median daily rate £575 £550 £575
% change year-on-year +4.55% -4.35% -4.17%
Number of hourly rates quoted 20 21 9
10th Percentile - £17.08 £19.38
25th Percentile £18.75 £24.66 £20.22
Median hourly rate £20.25 £31.00 £27.00
Median % change year-on-year -34.68% +14.81% +53.19%
75th Percentile £32.94 £63.75 £78.75
90th Percentile £53.74 £88.75 £103.75
Central London median hourly rate £23.16 £34.00 £30.00
% change year-on-year -31.88% +13.33% +13.21%

Advertising
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.

Advertising job vacancy trend in the City of London

Advertising
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Advertising.

Contractor daily rate distribution trend for jobs in the City of London citing Advertising

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 27 July 2026.

Daily rate histogram for Advertising in the City of London

Advertising
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising

Advertising
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (7.14%) Trello
Business Applications
1 1 (7.14%) Sprinklr
Cloud Services
1 2 (14.29%) Anthropic Claude
1 2 (14.29%) AWS
1 2 (14.29%) GitHub
1 2 (14.29%) GitHub Copilot
2 1 (7.14%) Asana
2 1 (7.14%) Basecamp
2 1 (7.14%) dbt
2 1 (7.14%) Power Platform
2 1 (7.14%) Snowflake
Database & Business Intelligence
1 1 (7.14%) Power BI
Development Applications
1 2 (14.29%) CircleCI
1 2 (14.29%) Claude Code
1 2 (14.29%) Cypress.io
1 2 (14.29%) Mocha
1 2 (14.29%) webpack
2 1 (7.14%) Eclipse
General
1 7 (50.00%) Marketing
2 4 (28.57%) Retail
3 2 (14.29%) Analytical Skills
3 2 (14.29%) Presentation Skills
4 1 (7.14%) Banking
4 1 (7.14%) Finance
4 1 (7.14%) Manufacturing
4 1 (7.14%) Public Speaking
Job Titles
1 2 (14.29%) Content Manager
1 2 (14.29%) Developer
1 2 (14.29%) JavaScript Developer
1 2 (14.29%) Node.js Developer
1 2 (14.29%) Project Manager
1 2 (14.29%) React Developer
2 1 (7.14%) Architect
2 1 (7.14%) Consultant
2 1 (7.14%) Creative Director
2 1 (7.14%) Full-Stack Engineer
2 1 (7.14%) Lead
2 1 (7.14%) Marketing Executive
2 1 (7.14%) PPC Specialist
2 1 (7.14%) Social Media Executive
2 1 (7.14%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (14.29%) Enzyme
1 2 (14.29%) Jest
1 2 (14.29%) Node.js
1 2 (14.29%) React
2 1 (7.14%) .NET
2 1 (7.14%) AngularJS
2 1 (7.14%) DCOM
Miscellaneous
1 3 (21.43%) Social Media
2 1 (7.14%) Cloud Native
2 1 (7.14%) Marketing Technology
Processes & Methodologies
1 4 (28.57%) Analytics
2 3 (21.43%) Full-Stack Development
2 3 (21.43%) Mentoring
2 3 (21.43%) Problem-Solving
2 3 (21.43%) Software Architecture
2 3 (21.43%) Software Engineering
2 3 (21.43%) Storytelling
2 3 (21.43%) Thought Leadership
3 2 (14.29%) Agile
3 2 (14.29%) AI
3 2 (14.29%) Digital Marketing
3 2 (14.29%) Functional Programming
3 2 (14.29%) Paid Search
3 2 (14.29%) Pair Programming
3 2 (14.29%) Regulatory Compliance
3 2 (14.29%) Strategic Planning
3 2 (14.29%) TDD
4 1 (7.14%) Data Architecture
4 1 (7.14%) DevOps
4 1 (7.14%) Investment Management
Programming Languages
1 3 (21.43%) TypeScript
2 2 (14.29%) JavaScript
2 2 (14.29%) SQL
3 1 (7.14%) Python
Qualifications
1 2 (14.29%) Degree
Quality Assurance & Compliance
1 2 (14.29%) Data Quality
2 1 (7.14%) PSD2
Vendors
1 2 (14.29%) Google
1 2 (14.29%) TikTok
1 2 (14.29%) YouTube
2 1 (7.14%) Pinterest
2 1 (7.14%) Snapchat