Period
to 21 November 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 November 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
21 Nov 2019
Same period 2018 Same period 2017
Rank 123 161 133
Rank change year-on-year +38 -28 -11
Contract jobs citing Advertising 102 97 125
As % of all contract IT jobs advertised in the City of London 1.75% 1.37% 1.75%
As % of the General category 3.77% 2.60% 3.08%
Number of daily rates quoted 87 58 92
City of London median daily rate £550 £550 £488
Median daily rate % change year-on-year - +12.82% +14.71%
10th Percentile £363 £336 £232
90th Percentile £743 £625 £637
Central London median daily rate £525 £525 £475
% change year-on-year - +10.53% +11.76%
Number of hourly rates quoted 0 1 3
City of London median hourly rate - £149.50 £28.50
Median hourly rate % change year-on-year - +424.56% +42.50%
Central London median hourly rate - £149.50 £28.50
% change year-on-year - +424.56% +42.50%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,705 3,735 4,062
As % of all contract IT jobs advertised in the City of London 46.31% 52.75% 56.78%
Number of daily rates quoted 2,055 2,891 3,264
City of London median daily rate £525 £525 £525
10th Percentile £325 £306 £325
90th Percentile £700 £688 £700
Central London median daily rate £513 £525 £525
% change year-on-year -2.38% - +7.69%
Number of hourly rates quoted 27 58 43
City of London median hourly rate £21.00 £19.25 £21.25
Median hourly rate % change year-on-year +9.09% -9.41% +2.41%
10th Percentile £12.76 £13.31 £13.06
90th Percentile £32.90 £37.09 £34.14
Central London median hourly rate £21.00 £19.13 £21.23
% change year-on-year +9.80% -9.89% +2.29%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 21 November 2019.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

Advertising
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the City of London region over the 6 months to 21 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 4 £525 -
Advertising
Central London

For the 6 months to 21 November 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 58 (56.86%) Finance
2 43 (42.16%) Agile Software Development
3 30 (29.41%) Java
4 23 (22.55%) Stakeholder Management
5 19 (18.63%) Python
5 19 (18.63%) Marketing
6 16 (15.69%) Machine Learning
7 15 (14.71%) Azure
8 14 (13.73%) Degree
8 14 (13.73%) CSS
8 14 (13.73%) JavaScript
9 12 (11.76%) DevOps
10 11 (10.78%) Banking
11 10 (9.80%) Artificial Intelligence
11 10 (9.80%) Project Management
11 10 (9.80%) HTML
11 10 (9.80%) Web Development
11 10 (9.80%) Computer Science
11 10 (9.80%) Git (software)
12 9 (8.82%) Kafka
12 9 (8.82%) Data Modelling
12 9 (8.82%) Asset Management
13 8 (7.84%) PhD
13 8 (7.84%) AngularJS
13 8 (7.84%) Natural Language Processing
13 8 (7.84%) Analytical Skills
13 8 (7.84%) AWS Lambda
13 8 (7.84%) Computer Vision
13 8 (7.84%) Greenfield Project
13 8 (7.84%) Serverless

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.94%) Apache
1 3 (2.94%) CMS
2 2 (1.96%) Confluence
2 2 (1.96%) nginx
2 2 (1.96%) Skype for Business
3 1 (0.98%) Adobe Experience Manager
3 1 (0.98%) Drupal
3 1 (0.98%) Headless CMS
3 1 (0.98%) JBoss
Applications
1 2 (1.96%) Microsoft Office
2 1 (0.98%) Adobe After Effects
2 1 (0.98%) Adobe Creative Suite
2 1 (0.98%) Adobe Illustrator
2 1 (0.98%) CINEMA 4D
2 1 (0.98%) Microsoft Excel
2 1 (0.98%) Microsoft PowerPoint
2 1 (0.98%) MS Visio
2 1 (0.98%) Photoshop
2 1 (0.98%) Sketch
Cloud Services
1 15 (14.71%) Azure
2 8 (7.84%) AWS Lambda
2 8 (7.84%) Serverless
3 6 (5.88%) Amazon S3
3 6 (5.88%) AWS
4 5 (4.90%) Amazon EMR
5 4 (3.92%) IaaS
6 3 (2.94%) Adobe Analytics
7 2 (1.96%) Office 365
8 1 (0.98%) Azure Active Directory
8 1 (0.98%) GCP
8 1 (0.98%) GitHub
Communications & Networking
1 4 (3.92%) Firewall
2 2 (1.96%) Skype
Database & Business Intelligence
1 7 (6.86%) Big Data
1 7 (6.86%) Data Lake
2 6 (5.88%) SQL Server
3 5 (4.90%) Amazon Redshift
3 5 (4.90%) Apache Cassandra
3 5 (4.90%) Relational Database
4 2 (1.96%) Data Warehouse
4 2 (1.96%) MySQL
4 2 (1.96%) NoSQL
4 2 (1.96%) Redis
5 1 (0.98%) OLTP
5 1 (0.98%) Oracle BI EE
5 1 (0.98%) SQL Server 2014
Development Applications
1 10 (9.80%) Git (software)
2 6 (5.88%) JIRA
3 5 (4.90%) Jenkins
4 2 (1.96%) EasyMock
4 2 (1.96%) jMock
4 2 (1.96%) JUnit
4 2 (1.96%) Subversion
4 2 (1.96%) TestNG
5 1 (0.98%) Cucumber
General
1 58 (56.86%) Finance
2 19 (18.63%) Marketing
3 11 (10.78%) Banking
4 5 (4.90%) Games
5 4 (3.92%) Investment Banking
5 4 (3.92%) Retail
6 3 (2.94%) Automotive
6 3 (2.94%) Publishing
7 2 (1.96%) Retail Banking
8 1 (0.98%) Billing
8 1 (0.98%) Law
8 1 (0.98%) Legal
Job Titles
1 32 (31.37%) Developer
2 14 (13.73%) Architect
3 11 (10.78%) Analyst
4 10 (9.80%) Project Manager
5 9 (8.82%) Business Analyst
6 8 (7.84%) Data Scientist
6 8 (7.84%) Java Developer
6 8 (7.84%) Solutions Architect
7 6 (5.88%) Data Architect
7 6 (5.88%) Full Stack Developer
7 6 (5.88%) Programme Manager
8 5 (4.90%) Salesforce Developer
8 5 (4.90%) Senior Architect
8 5 (4.90%) Senior Data Architect
9 4 (3.92%) Applications Developer
9 4 (3.92%) Azure Architect
9 4 (3.92%) Web Developer
10 3 (2.94%) Front End Developer (Client-Side Developer)
10 3 (2.94%) HTML CSS Developer
10 3 (2.94%) HTML Developer
Libraries, Frameworks & Software Standards
1 14 (13.73%) CSS
2 10 (9.80%) HTML
3 9 (8.82%) Kafka
4 8 (7.84%) AngularJS
4 8 (7.84%) Natural Language Processing
5 7 (6.86%) JSON
5 7 (6.86%) XML
6 6 (5.88%) Node.js
6 6 (5.88%) React
6 6 (5.88%) Spring
7 5 (4.90%) .NET
7 5 (4.90%) ASP.NET
7 5 (4.90%) FIX Protocol
7 5 (4.90%) REST
7 5 (4.90%) Visualforce
8 4 (3.92%) jQuery
9 3 (2.94%) ActiveMQ
9 3 (2.94%) Middleware
9 3 (2.94%) SOAP
9 3 (2.94%) Web Services
Miscellaneous
1 8 (7.84%) Analytical Skills
1 8 (7.84%) Greenfield Project
2 4 (3.92%) Data Centre
2 4 (3.92%) Mobile App
2 4 (3.92%) Mobile Banking
2 4 (3.92%) SWIFT
3 3 (2.94%) Self-Motivation
4 2 (1.96%) Algorithms
4 2 (1.96%) e-Learning
4 2 (1.96%) Enterprise Software
4 2 (1.96%) Marketing Technology
4 2 (1.96%) PMI
5 1 (0.98%) 3D Graphics
5 1 (0.98%) Cloud Native
5 1 (0.98%) Hybrid Cloud
5 1 (0.98%) User Experience
Operating Systems
1 5 (4.90%) Windows
2 4 (3.92%) Apple iOS
2 4 (3.92%) Linux
3 2 (1.96%) Android
4 1 (0.98%) Unix
Processes & Methodologies
1 43 (42.16%) Agile Software Development
2 23 (22.55%) Stakeholder Management
3 16 (15.69%) Machine Learning
4 12 (11.76%) DevOps
5 10 (9.80%) Artificial Intelligence
5 10 (9.80%) Computer Science
5 10 (9.80%) Project Management
5 10 (9.80%) Web Development
6 9 (8.82%) Asset Management
6 9 (8.82%) Data Modelling
7 8 (7.84%) Computer Vision
7 8 (7.84%) Data Science
8 7 (6.86%) Data Architecture
8 7 (6.86%) Data Management
8 7 (6.86%) TDD
9 6 (5.88%) Fintech
9 6 (5.88%) Investment Management
9 6 (5.88%) Re-Platforming
9 6 (5.88%) Scrum
10 5 (4.90%) Microservices
Programming Languages
1 30 (29.41%) Java
2 19 (18.63%) Python
3 14 (13.73%) JavaScript
4 7 (6.86%) C++
4 7 (6.86%) Ruby
5 5 (4.90%) Apex Code
5 5 (4.90%) C#
6 4 (3.92%) Scala
7 3 (2.94%) Go
7 3 (2.94%) Java 8
8 2 (1.96%) Apple Swift
8 2 (1.96%) Kotlin
8 2 (1.96%) PHP
8 2 (1.96%) SQL
9 1 (0.98%) Bash Shell
9 1 (0.98%) TypeScript
Qualifications
1 14 (13.73%) Degree
2 8 (7.84%) PhD
3 2 (1.96%) APMP
3 2 (1.96%) Computer Science Degree
3 2 (1.96%) PMI Certification
4 1 (0.98%) ITIL Certification
4 1 (0.98%) PRINCE2 Certification
Quality Assurance & Compliance
1 6 (5.88%) Data Quality
1 6 (5.88%) PMO
2 3 (2.94%) QA
3 2 (1.96%) P3O
4 1 (0.98%) MiFID
System Software
1 4 (3.92%) Apache ZooKeeper
1 4 (3.92%) Virtual Machines
2 1 (0.98%) Active Directory
Systems Management
1 2 (1.96%) Puppet
2 1 (0.98%) Terraform
Vendors
1 7 (6.86%) Google
1 7 (6.86%) Salesforce.com
2 6 (5.88%) Facebook
2 6 (5.88%) Microsoft
3 5 (4.90%) Salesforce Marketing Cloud
4 4 (3.92%) Adobe
4 4 (3.92%) Oracle
5 3 (2.94%) Criteo
6 2 (1.96%) Tealium
7 1 (0.98%) Cisco
7 1 (0.98%) Perforce
7 1 (0.98%) Remedy
7 1 (0.98%) ServiceNow
7 1 (0.98%) Sybase