Period
to 5 May 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 5 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
5 May 2021
Same period 2020 Same period 2019
Rank 148 122 172
Rank change year-on-year -26 +50 -24
Contract jobs citing Advertising 6 46 71
As % of all contract jobs advertised in the City of London 0.22% 1.28% 1.08%
As % of the General category 0.37% 2.27% 1.75%
Number of daily rates quoted 4 37 40
10th Percentile £566 £345 £325
25th Percentile £570 £413 £408
Median daily rate (50th Percentile) £598 £525 £475
Median % change year-on-year +13.81% +10.53% -9.52%
75th Percentile £638 £605 £638
90th Percentile £660 £645 £676
Central London median daily rate £598 £525 £475
% change year-on-year +13.81% +10.53% -5.00%
Number of hourly rates quoted 2 3 1
10th Percentile £18.38 £38.23 "
25th Percentile £19.69 £38.24 £13.48
Median hourly rate £23.75 £38.50 £13.98
Median % change year-on-year -38.31% +175.39% -60.71%
75th Percentile £27.19 £38.75 £14.48
90th Percentile £28.13 " "
Central London median hourly rate £23.75 £38.50 £13.98
% change year-on-year -38.31% +175.39% -47.32%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 1,601 2,023 4,049
As % of all contract IT jobs advertised in the City of London 59.45% 56.41% 61.42%
Number of daily rates quoted 1,131 1,475 3,057
10th Percentile £363 £269 £307
25th Percentile £450 £413 £425
Median daily rate (50th Percentile) £550 £500 £525
Median % change year-on-year +10.00% -4.76% -
75th Percentile £638 £613 £613
90th Percentile £719 £688 £675
Central London median daily rate £542 £500 £525
% change year-on-year +8.40% -4.76% +2.44%
Number of hourly rates quoted 15 44 47
10th Percentile £9.40 £12.42 £11.25
25th Percentile £11.75 £12.76 £12.76
Median hourly rate £17.50 £18.70 £17.66
Median % change year-on-year -6.42% +5.89% -5.05%
75th Percentile £25.59 £28.69 £21.00
90th Percentile £33.85 £42.37 £37.50
Central London median hourly rate £17.50 £18.70 £18.70
% change year-on-year -6.42% - +0.54%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

For the 6 months to 5 May 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 3 (50.00%) Java
1 3 (50.00%) SQL
1 3 (50.00%) JMS
1 3 (50.00%) Finance
1 3 (50.00%) Agile Software Development
1 3 (50.00%) Spring
2 2 (33.33%) Java 8
2 2 (33.33%) Concurrent Programming
2 2 (33.33%) Degree
2 2 (33.33%) Oracle Coherence
2 2 (33.33%) Continuous Integration
2 2 (33.33%) AWS
2 2 (33.33%) AngularJS
2 2 (33.33%) Oracle Database
2 2 (33.33%) Maven
2 2 (33.33%) Marketing
2 2 (33.33%) Back Office
2 2 (33.33%) JDBC
2 2 (33.33%) Linux
2 2 (33.33%) PL/SQL
2 2 (33.33%) Oracle
2 2 (33.33%) JUnit
3 1 (16.67%) WebLogic
3 1 (16.67%) SQL Server
3 1 (16.67%) Sybase
3 1 (16.67%) MySQL
3 1 (16.67%) JBoss
3 1 (16.67%) Unix
3 1 (16.67%) Windows
3 1 (16.67%) B2B

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) Oracle Coherence
2 1 (16.67%) JBoss
2 1 (16.67%) WebLogic
Cloud Services
1 2 (33.33%) AWS
Database & Business Intelligence
1 2 (33.33%) Oracle Database
2 1 (16.67%) MySQL
2 1 (16.67%) Relational Database
2 1 (16.67%) SQL Server
Development Applications
1 2 (33.33%) JUnit
1 2 (33.33%) Maven
General
1 3 (50.00%) Finance
2 2 (33.33%) Back Office
2 2 (33.33%) Marketing
3 1 (16.67%) Banking
3 1 (16.67%) Manufacturing
3 1 (16.67%) Russian Language
3 1 (16.67%) Social Skills
Job Titles
1 3 (50.00%) Developer
1 3 (50.00%) Java Developer
2 1 (16.67%) ArcSight Engineer
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Digital Project Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Marketing Project Manager
2 1 (16.67%) Project Manager
2 1 (16.67%) Senior Developer
2 1 (16.67%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 3 (50.00%) JMS
1 3 (50.00%) Spring
2 2 (33.33%) AngularJS
2 2 (33.33%) JDBC
3 1 (16.67%) HTML
3 1 (16.67%) Java EE
3 1 (16.67%) Middleware
3 1 (16.67%) Regular Expression
Miscellaneous
1 1 (16.67%) Equities
1 1 (16.67%) Fixed Income
1 1 (16.67%) Linux Command Line
Operating Systems
1 2 (33.33%) Linux
2 1 (16.67%) Unix
2 1 (16.67%) Windows
Processes & Methodologies
1 3 (50.00%) Agile Software Development
2 2 (33.33%) Concurrent Programming
2 2 (33.33%) Continuous Integration
3 1 (16.67%) B2B
3 1 (16.67%) B2B Marketing
3 1 (16.67%) BDD
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Microservices
3 1 (16.67%) SIEM
3 1 (16.67%) TDD
3 1 (16.67%) Test Automation
3 1 (16.67%) Thought Leadership
Programming Languages
1 3 (50.00%) Java
1 3 (50.00%) SQL
2 2 (33.33%) Java 8
2 2 (33.33%) PL/SQL
Qualifications
1 2 (33.33%) Degree
Quality Assurance & Compliance
1 1 (16.67%) QA
System Software
1 1 (16.67%) Docker
Vendors
1 2 (33.33%) Oracle
2 1 (16.67%) ArcSight
2 1 (16.67%) Sybase