Period
to 27 October 2021

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 156 96 137
Rank change year-on-year -60 +41 +14
Contract jobs citing Advertising 24 22 97
As % of all contract jobs advertised in the City of London 0.61% 1.22% 1.63%
As % of the General category 1.04% 1.99% 2.93%
Number of daily rates quoted 19 21 84
10th Percentile £199 £425 £402
25th Percentile £341 £463 £449
Median daily rate (50th Percentile) £485 £550 £538
Median % change year-on-year -11.82% +2.33% -2.27%
75th Percentile £563 £813 £638
90th Percentile £595 " £838
Central London median daily rate £485 £550 £525
% change year-on-year -11.82% +4.76% -
Number of hourly rates quoted 4 0 0
Median hourly rate £32.00 - -
Central London median hourly rate £27.50 - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 2,316 1,105 3,314
As % of all contract IT jobs advertised in the City of London 59.16% 61.39% 55.81%
Number of daily rates quoted 1,752 779 2,578
10th Percentile £363 £313 £313
25th Percentile £463 £413 £413
Median daily rate (50th Percentile) £565 £525 £513
Median % change year-on-year +7.62% +2.44% -2.38%
75th Percentile £675 £625 £613
90th Percentile £775 £700 £688
Central London median daily rate £560 £525 £500
% change year-on-year +6.67% +5.00% -4.76%
Number of hourly rates quoted 28 23 34
10th Percentile £10.45 £15.01 £12.76
25th Percentile £18.81 £17.25 £13.81
Median hourly rate £26.50 £23.00 £20.92
Median % change year-on-year +15.22% +9.97% +11.84%
75th Percentile £35.19 £37.63 £21.69
90th Percentile £42.40 £46.00 £26.70
Central London median hourly rate £26.50 £23.00 £21.00
% change year-on-year +15.22% +9.52% +12.30%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Advertising in the City of London.

Daily rate trend for Advertising in the City of London

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 27 October 2021.

Daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Advertising in the City of London.

Hourly rate trend for Advertising in the City of London

Advertising
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Advertising in the City of London over the 6 months to 27 October 2021.

Hourly rate histogram for Advertising in the City of London

For the 6 months to 27 October 2021, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 8 (33.33%) Finance
2 7 (29.17%) Agile Software Development
2 7 (29.17%) JavaScript
2 7 (29.17%) SQL
3 6 (25.00%) Marketing
4 5 (20.83%) Analytics
4 5 (20.83%) CSS
4 5 (20.83%) Social Skills
5 4 (16.67%) Python
5 4 (16.67%) Java
5 4 (16.67%) HTTP
5 4 (16.67%) Social Media
6 3 (12.50%) Node.js
6 3 (12.50%) Microsoft PowerPoint
6 3 (12.50%) Digital Marketing
6 3 (12.50%) Relational Database
6 3 (12.50%) React
6 3 (12.50%) Business Intelligence
6 3 (12.50%) C#
6 3 (12.50%) HTML
6 3 (12.50%) TDD
6 3 (12.50%) Retail
6 3 (12.50%) Spring
6 3 (12.50%) JSON
7 2 (8.33%) Banking
7 2 (8.33%) Fixed Income
7 2 (8.33%) Equities
7 2 (8.33%) Games
7 2 (8.33%) MySQL
7 2 (8.33%) SQL Server

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.33%) JBoss
1 2 (8.33%) WebLogic
2 1 (4.17%) Apache Spark
Applications
1 3 (12.50%) Microsoft PowerPoint
2 2 (8.33%) Microsoft Excel
Cloud Services
1 2 (8.33%) AWS
1 2 (8.33%) AWS Lambda
1 2 (8.33%) Power Platform
1 2 (8.33%) Serverless
2 1 (4.17%) Adobe Analytics
2 1 (4.17%) Amazon S3
2 1 (4.17%) AppsFlyer
2 1 (4.17%) AWS CloudFormation
2 1 (4.17%) AWS CodePipeline
2 1 (4.17%) AWS Step Functions
2 1 (4.17%) GCP
Communications & Networking
1 4 (16.67%) HTTP
2 2 (8.33%) Internet
Database & Business Intelligence
1 3 (12.50%) Relational Database
2 2 (8.33%) MySQL
2 2 (8.33%) Power BI
2 2 (8.33%) SQL Server
3 1 (4.17%) Amazon Athena
3 1 (4.17%) Amazon DynamoDB
3 1 (4.17%) Amazon Redshift
3 1 (4.17%) Apache Hive
3 1 (4.17%) Big Data
3 1 (4.17%) BigQuery
3 1 (4.17%) Hadoop
3 1 (4.17%) NoSQL
3 1 (4.17%) PowerPivot
3 1 (4.17%) Tableau
Development Applications
1 1 (4.17%) JIRA
1 1 (4.17%) minitest
1 1 (4.17%) RSpec
General
1 8 (33.33%) Finance
2 6 (25.00%) Marketing
3 5 (20.83%) Social Skills
4 3 (12.50%) Retail
5 2 (8.33%) Analytical Skills
5 2 (8.33%) Banking
5 2 (8.33%) Games
6 1 (4.17%) Automotive
6 1 (4.17%) Back Office
6 1 (4.17%) Legal
Job Titles
1 7 (29.17%) Analyst
2 6 (25.00%) Developer
3 2 (8.33%) Business Analyst
3 2 (8.33%) Digital Analyst
3 2 (8.33%) Java Developer
3 2 (8.33%) Product Analyst
3 2 (8.33%) Products Support Analyst
3 2 (8.33%) Support Analyst
3 2 (8.33%) UI Developer
4 1 (4.17%) Copywriter
4 1 (4.17%) CRM Manager
4 1 (4.17%) Data Network Analyst
4 1 (4.17%) Defect Manager
4 1 (4.17%) Digital Marketing Manager
4 1 (4.17%) Digital Project Manager
4 1 (4.17%) Junior
4 1 (4.17%) Junior Analyst
4 1 (4.17%) Marketing Project Manager
4 1 (4.17%) Ruby Developer
4 1 (4.17%) Senior Ruby Developer
Libraries, Frameworks & Software Standards
1 5 (20.83%) CSS
2 3 (12.50%) HTML
2 3 (12.50%) JSON
2 3 (12.50%) Node.js
2 3 (12.50%) React
2 3 (12.50%) Spring
3 2 (8.33%) CSS3
3 2 (8.33%) Java EE
3 2 (8.33%) JMS
3 2 (8.33%) Middleware
3 2 (8.33%) Redux
3 2 (8.33%) REST
3 2 (8.33%) RESTful
4 1 (4.17%) AngularJS
4 1 (4.17%) Apache Flex
4 1 (4.17%) Web Services
4 1 (4.17%) XML
Miscellaneous
1 4 (16.67%) Social Media
2 2 (8.33%) Equities
2 2 (8.33%) Fixed Income
2 2 (8.33%) Marketing Technology
3 1 (4.17%) Data Structures
3 1 (4.17%) Reinsurance
Operating Systems
1 2 (8.33%) Linux
1 2 (8.33%) Mac OS X
1 2 (8.33%) Unix
Processes & Methodologies
1 7 (29.17%) Agile Software Development
2 5 (20.83%) Analytics
3 3 (12.50%) Business Intelligence
3 3 (12.50%) Digital Marketing
3 3 (12.50%) TDD
4 2 (8.33%) Acceptance Criteria
4 2 (8.33%) B2B
4 2 (8.33%) BDD
4 2 (8.33%) CRM
4 2 (8.33%) Dashboard Development
4 2 (8.33%) DevOps
4 2 (8.33%) Display Advertising
4 2 (8.33%) E-Commerce
4 2 (8.33%) Epics
4 2 (8.33%) Investment Management
4 2 (8.33%) Microservices
4 2 (8.33%) Technical Analysis
4 2 (8.33%) User Stories
4 2 (8.33%) Visualisation
4 2 (8.33%) Web Development
Programming Languages
1 7 (29.17%) JavaScript
1 7 (29.17%) SQL
2 4 (16.67%) Java
2 4 (16.67%) Python
3 3 (12.50%) C#
4 2 (8.33%) ES6
4 2 (8.33%) Scala
5 1 (4.17%) C
5 1 (4.17%) Data Analysis Expressions (DAX)
5 1 (4.17%) Go
5 1 (4.17%) R
5 1 (4.17%) Ruby
5 1 (4.17%) TypeScript
Qualifications
1 1 (4.17%) Degree
Quality Assurance & Compliance
1 1 (4.17%) PMO
System Software
1 2 (8.33%) Docker
Systems Management
1 2 (8.33%) Jamf Pro
2 1 (4.17%) Terraform
Vendors
1 2 (8.33%) Microsoft
1 2 (8.33%) Sybase
2 1 (4.17%) Adobe
2 1 (4.17%) Facebook
2 1 (4.17%) Google
2 1 (4.17%) IBM
2 1 (4.17%) UiPath