Advertising Contract Job Trends in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 25 September 2026, comparing them to the same period in the previous two years.

6 months to
25 Sep 2026
Same period 2025 Same period 2024
Rank 128 117 112
Rank change year-on-year -11 -5 +21
Contract jobs citing Advertising 13 5 11
As % of all contract jobs in the City of London 0.58% 0.29% 0.52%
As % of the General category 0.92% 0.38% 0.76%
Number of daily rates quoted 12 1 6
10th Percentile £293 - £266
25th Percentile £350 £370 £353
Median daily rate (50th Percentile) £433 £380 £525
Median % change year-on-year +13.82% -27.62% +16.67%
75th Percentile £493 £390 £605
90th Percentile £626 - £609
Central London median daily rate £433 £445 £525
% change year-on-year -2.81% -15.24% +16.67%
Number of hourly rates quoted 0 2 0
Median hourly rate - £35.33 -
Central London median hourly rate - £35.33 -

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the City of London.

Contract vacancies with a requirement for general skills 1,419 1,306 1,442
As % of all contract IT jobs advertised in the City of London 63.49% 74.84% 67.86%
Number of daily rates quoted 913 877 893
10th Percentile £357 £325 £351
25th Percentile £463 £418 £463
Median daily rate (50th Percentile) £575 £550 £578
Median % change year-on-year +4.55% -4.76% -3.75%
75th Percentile £694 £675 £700
90th Percentile £788 £775 £810
Central London median daily rate £572 £550 £575
% change year-on-year +4.00% -4.35% -4.17%
Number of hourly rates quoted 16 17 9
10th Percentile £17.13 £16.85 £13.45
25th Percentile £19.13 £22.00 £16.00
Median hourly rate £23.58 £28.50 £27.00
Median % change year-on-year -17.26% +5.56% +42.11%
75th Percentile £39.38 £63.75 £78.75
90th Percentile £58.75 £74.84 £103.75
Central London median hourly rate £35.82 £34.00 £31.00
% change year-on-year +5.35% +9.68% +63.16%

Advertising
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.

Advertising job vacancy trend in the City of London

Advertising
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Advertising.

Contractor daily rate distribution trend for jobs in the City of London citing Advertising

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 25 September 2026.

Daily rate histogram for Advertising in the City of London

Advertising
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising

Advertising
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (7.69%) CMS
Applications
1 1 (7.69%) Adobe Creative Suite
1 1 (7.69%) Adobe Illustrator
1 1 (7.69%) InDesign
1 1 (7.69%) Photoshop
1 1 (7.69%) Trello
Cloud Services
1 1 (7.69%) Alation
1 1 (7.69%) Asana
1 1 (7.69%) Basecamp
1 1 (7.69%) Collibra
1 1 (7.69%) dbt
1 1 (7.69%) Figma
1 1 (7.69%) Microsoft Purview
1 1 (7.69%) Power Platform
1 1 (7.69%) Snowflake
Database & Business Intelligence
1 1 (7.69%) Ataccama
1 1 (7.69%) Metadata
1 1 (7.69%) Oracle Database
1 1 (7.69%) Power BI
Development Applications
1 1 (7.69%) Eclipse
1 1 (7.69%) JIRA
General
1 5 (38.46%) Marketing
2 3 (23.08%) Analytical Skills
2 3 (23.08%) Finance
2 3 (23.08%) Retail
3 2 (15.38%) Banking
4 1 (7.69%) Publishing
4 1 (7.69%) Social Skills
Job Titles
1 3 (23.08%) Analyst
2 2 (15.38%) Business Analyst
2 2 (15.38%) Content Manager
2 2 (15.38%) PPC Specialist
2 2 (15.38%) Project Manager
3 1 (7.69%) Architect
3 1 (7.69%) Business Finance Analyst
3 1 (7.69%) CMS Business Analyst
3 1 (7.69%) Consultant
3 1 (7.69%) Data Analyst
3 1 (7.69%) Data Engineer
3 1 (7.69%) Designer
3 1 (7.69%) Digital Analyst
3 1 (7.69%) Digital Business Analyst
3 1 (7.69%) Finance Business Analyst
3 1 (7.69%) Full-Stack Engineer
3 1 (7.69%) Lead
3 1 (7.69%) Operations Analyst
3 1 (7.69%) Operations Business Analyst
3 1 (7.69%) Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (7.69%) .NET
1 1 (7.69%) DCOM
1 1 (7.69%) Kafka
1 1 (7.69%) REST
Miscellaneous
1 2 (15.38%) Social Media
2 1 (7.69%) Cloud Native
2 1 (7.69%) Marketing Technology
Processes & Methodologies
1 3 (23.08%) Stakeholder Management
2 2 (15.38%) Analytics
2 2 (15.38%) Data Analysis
2 2 (15.38%) Digital Marketing
2 2 (15.38%) E-Commerce
2 2 (15.38%) Paid Search
2 2 (15.38%) Pay per click
2 2 (15.38%) Regulatory Compliance
3 1 (7.69%) Acceptance Criteria
3 1 (7.69%) CI/CD
3 1 (7.69%) Creative Thinking
3 1 (7.69%) End-to-End Testing
3 1 (7.69%) Enterprise Data Management
3 1 (7.69%) Full-Stack Development
3 1 (7.69%) Metadata Management
3 1 (7.69%) Problem-Solving
3 1 (7.69%) Requirements Gathering
3 1 (7.69%) Requirements Workshops
3 1 (7.69%) Technical Architecture
3 1 (7.69%) Workshop Facilitation
Programming Languages
1 2 (15.38%) SQL
2 1 (7.69%) Scala
Qualifications
1 1 (7.69%) BPSS Clearance
Quality Assurance & Compliance
1 3 (23.08%) Data Quality
2 1 (7.69%) PSD2
2 1 (7.69%) QA
Vendors
1 1 (7.69%) Adobe
1 1 (7.69%) Google
1 1 (7.69%) Informatica
1 1 (7.69%) Oracle
1 1 (7.69%) TikTok