Period
to 19 August 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 19 August 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Central London > City of London
6 months to
19 Aug 2019
Same period 2018 Same period 2017
Rank 145 134 131
Rank change year-on-year -11 -3 -9
Contract jobs citing Advertising 103 119 112
As % of all contract IT jobs advertised in the City of London 1.60% 1.70% 1.68%
As % of the General category 3.20% 3.20% 2.98%
Number of daily rates quoted 83 83 84
City of London median daily rate £525 £550 £470
Median daily rate % change year-on-year -4.55% +17.02% +13.94%
10th Percentile £380 £325 £275
90th Percentile £738 £638 £601
Central London median daily rate £525 £525 £450
% change year-on-year - +16.67% +8.11%
Number of hourly rates quoted 1 2 7
City of London median hourly rate £13.98 £92.54 £21.16
Median hourly rate % change year-on-year -84.89% +337.44% +5.78%
10th Percentile £13.48 £44.35 £13.85
90th Percentile £14.48 £138.62 £29.77
Central London median hourly rate £13.98 £92.54 £21.16
% change year-on-year -84.89% +337.44% +5.78%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Contract vacancies with a requirement for common skills 3,214 3,722 3,761
As % of all contract IT jobs advertised in the City of London 49.96% 53.24% 56.50%
Number of daily rates quoted 2,440 2,880 2,958
City of London median daily rate £525 £525 £525
10th Percentile £350 £325 £325
90th Percentile £688 £700 £688
Central London median daily rate £520 £525 £501
% change year-on-year -0.95% +4.90% +5.37%
Number of hourly rates quoted 35 62 39
City of London median hourly rate £21.00 £18.85 £20.54
Median hourly rate % change year-on-year +11.41% -8.23% +2.70%
10th Percentile £11.25 £13.26 £13.25
90th Percentile £88.50 £32.25 £31.25
Central London median hourly rate £21.00 £19.00 £20.52
% change year-on-year +10.53% -7.41% +2.60%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the City of London.

Contractor daily rate trend for Advertising in the City of London

Advertising
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Advertising in the City of London over the 6 months to 19 August 2019.

Contractor daily rate histogram for Advertising in the City of London

Advertising
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the City of London.

Contractor hourly rate trend for Advertising in the City of London

Advertising
Contract Job Locations in the City of London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the City of London region over the 6 months to 19 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 4 £525 -
Advertising
Central London

For the 6 months to 19 August 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Advertising.

1 47 (45.63%) Finance
2 34 (33.01%) Agile Software Development
3 24 (23.30%) Stakeholder Management
4 22 (21.36%) Microsoft Azure
5 18 (17.48%) Marketing
6 16 (15.53%) Microsoft
6 16 (15.53%) Java
7 13 (12.62%) Banking
8 12 (11.65%) JavaScript
8 12 (11.65%) Data Modelling
8 12 (11.65%) DevOps
9 11 (10.68%) Project Management
10 10 (9.71%) Analytical Skills
10 10 (9.71%) Degree
11 9 (8.74%) Analytics
11 9 (8.74%) Machine Learning
11 9 (8.74%) C#
11 9 (8.74%) CSS
11 9 (8.74%) Asset Management
12 8 (7.77%) Oracle
12 8 (7.77%) SQL
12 8 (7.77%) ERP
12 8 (7.77%) Business Intelligence
12 8 (7.77%) Python
12 8 (7.77%) Data Quality
12 8 (7.77%) Data Architecture
12 8 (7.77%) AngularJS
12 8 (7.77%) Greenfield Project
13 7 (6.80%) PMO
13 7 (6.80%) Re-Platforming

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.94%) CMS
1 2 (1.94%) Skype for Business
2 1 (0.97%) Adobe Experience Manager
2 1 (0.97%) Apache
2 1 (0.97%) Confluence
2 1 (0.97%) Headless CMS
2 1 (0.97%) JBoss
2 1 (0.97%) SAS
Applications
1 3 (2.91%) Microsoft Office
2 2 (1.94%) Microsoft Excel
2 2 (1.94%) Microsoft PowerPoint
3 1 (0.97%) MS Visio
3 1 (0.97%) SPSS
3 1 (0.97%) Stata
Business Applications
1 5 (4.85%) Sage 200
2 2 (1.94%) NetSuite
3 1 (0.97%) Sage 50
Cloud Services
1 22 (21.36%) Microsoft Azure
2 7 (6.80%) Amazon S3
3 6 (5.83%) Serverless
4 5 (4.85%) Amazon EMR
4 5 (4.85%) AWS Lambda
4 5 (4.85%) IaaS
5 4 (3.88%) Adobe Analytics
6 2 (1.94%) Amazon AWS
6 2 (1.94%) Office 365
6 2 (1.94%) Power Platform
6 2 (1.94%) Taleo
7 1 (0.97%) Azure Active Directory
7 1 (0.97%) Azure Functions
7 1 (0.97%) PaaS
7 1 (0.97%) SaaS
Communications & Networking
1 2 (1.94%) Skype
2 1 (0.97%) Internet
2 1 (0.97%) Wireless
Database & Business Intelligence
1 7 (6.80%) Big Data
1 7 (6.80%) SQL Server
2 6 (5.83%) Data Lake
3 5 (4.85%) Amazon Redshift
4 4 (3.88%) Relational Database
5 3 (2.91%) Data Warehouse
6 2 (1.94%) Apache Cassandra
6 2 (1.94%) NoSQL
6 2 (1.94%) OLTP
6 2 (1.94%) Oracle BI EE
6 2 (1.94%) Power BI
7 1 (0.97%) Azure SQL Database
7 1 (0.97%) Looker
7 1 (0.97%) MySQL
7 1 (0.97%) QlikView
7 1 (0.97%) SQL Server 2012
7 1 (0.97%) SQL Server 2014
7 1 (0.97%) SQL Server Analysis Services
7 1 (0.97%) SQL Server Integration Services
7 1 (0.97%) SQL Server Reporting Services
Development Applications
1 5 (4.85%) Git (software)
2 3 (2.91%) JIRA
2 3 (2.91%) JUnit
3 2 (1.94%) Cucumber
3 2 (1.94%) EasyMock
3 2 (1.94%) jMock
3 2 (1.94%) TestNG
4 1 (0.97%) Protractor
4 1 (0.97%) Selenium
General
1 47 (45.63%) Finance
2 18 (17.48%) Marketing
3 13 (12.62%) Banking
4 6 (5.83%) Games
5 4 (3.88%) Retail
5 4 (3.88%) Retail Banking
6 3 (2.91%) Investment Banking
6 3 (2.91%) Publishing
7 2 (1.94%) Front Office
8 1 (0.97%) Back Office
8 1 (0.97%) Billing
8 1 (0.97%) Law
8 1 (0.97%) Legal
8 1 (0.97%) Social Science
Job Titles
1 20 (19.42%) Architect
2 19 (18.45%) Developer
3 16 (15.53%) Analyst
4 14 (13.59%) Business Analyst
5 12 (11.65%) Project Manager
5 12 (11.65%) Solutions Architect
6 7 (6.80%) Data Architect
6 7 (6.80%) Programme Manager
7 6 (5.83%) Senior Architect
8 5 (4.85%) Azure Architect
8 5 (4.85%) Data Scientist
8 5 (4.85%) Full Stack Developer
8 5 (4.85%) Senior Data Architect
9 4 (3.88%) Consultant
9 4 (3.88%) Integration Manager
9 4 (3.88%) Integration Project Manager
9 4 (3.88%) Java Developer
10 3 (2.91%) Applications Developer
10 3 (2.91%) Implementation Manager
10 3 (2.91%) Software Engineer
Libraries, Frameworks & Software Standards
1 9 (8.74%) CSS
2 8 (7.77%) AngularJS
3 7 (6.80%) .NET
4 6 (5.83%) ASP.NET
5 5 (4.85%) HTML
5 5 (4.85%) jQuery
6 4 (3.88%) FIX Protocol
6 4 (3.88%) JSON
6 4 (3.88%) Natural Language Processing
6 4 (3.88%) XML
7 3 (2.91%) ASP.NET Core
7 3 (2.91%) Dojo
7 3 (2.91%) JSON Schema
7 3 (2.91%) Middleware
7 3 (2.91%) Node.js
7 3 (2.91%) React
7 3 (2.91%) Visualforce
8 2 (1.94%) .NET Framework
8 2 (1.94%) ASP.NET Web API
8 2 (1.94%) Entity Framework
Miscellaneous
1 10 (9.71%) Analytical Skills
2 8 (7.77%) Greenfield Project
3 5 (4.85%) Mobile Banking
4 4 (3.88%) Data Centre
5 3 (2.91%) Enterprise Software
5 3 (2.91%) Self-Motivation
5 3 (2.91%) Social Media
5 3 (2.91%) SWIFT
6 2 (1.94%) e-Learning
6 2 (1.94%) Mobile App
6 2 (1.94%) PMI
7 1 (0.97%) CCTV
7 1 (0.97%) Cloud Native
7 1 (0.97%) Credit Risk
7 1 (0.97%) Digital Media
7 1 (0.97%) Foreign Exchange (FX)
7 1 (0.97%) Hybrid Cloud
7 1 (0.97%) Media Streaming
Operating Systems
1 4 (3.88%) Windows
2 1 (0.97%) Linux
2 1 (0.97%) Unix
Processes & Methodologies
1 34 (33.01%) Agile Software Development
2 24 (23.30%) Stakeholder Management
3 12 (11.65%) Data Modelling
3 12 (11.65%) DevOps
4 11 (10.68%) Project Management
5 9 (8.74%) Analytics
5 9 (8.74%) Asset Management
5 9 (8.74%) Machine Learning
6 8 (7.77%) Business Intelligence
6 8 (7.77%) Data Architecture
6 8 (7.77%) ERP
7 7 (6.80%) Artificial Intelligence
7 7 (6.80%) Data Management
7 7 (6.80%) Re-Platforming
7 7 (6.80%) Software Engineering
8 6 (5.83%) Business Analysis
8 6 (5.83%) Data Integration
8 6 (5.83%) Fintech
8 6 (5.83%) Master Data Management
9 5 (4.85%) Programme Management
Programming Languages
1 16 (15.53%) Java
2 12 (11.65%) JavaScript
3 9 (8.74%) C#
4 8 (7.77%) Python
4 8 (7.77%) SQL
5 6 (5.83%) C++
6 3 (2.91%) Apex Code
7 2 (1.94%) C
7 2 (1.94%) R
8 1 (0.97%) MATLAB
8 1 (0.97%) Ruby
8 1 (0.97%) TypeScript
Qualifications
1 10 (9.71%) Degree
2 4 (3.88%) PhD
3 2 (1.94%) APMP
3 2 (1.94%) PMI Certification
4 1 (0.97%) Cisco Certification
4 1 (0.97%) Computer Science Degree
4 1 (0.97%) Numerate Degree
4 1 (0.97%) Security Cleared
Quality Assurance & Compliance
1 8 (7.77%) Data Quality
2 7 (6.80%) PMO
3 2 (1.94%) P3O
4 1 (0.97%) MiFID
System Software
1 4 (3.88%) Virtual Machines
2 1 (0.97%) Active Directory
2 1 (0.97%) Apache ZooKeeper
2 1 (0.97%) Docker
Systems Management
1 1 (0.97%) Kubernetes
Vendors
1 16 (15.53%) Microsoft
2 8 (7.77%) Oracle
3 5 (4.85%) Sage
4 4 (3.88%) Adobe
5 3 (2.91%) Facebook
5 3 (2.91%) Instagram
5 3 (2.91%) Salesforce Marketing Cloud
5 3 (2.91%) Salesforce.com
5 3 (2.91%) Tealium
5 3 (2.91%) Twitter
5 3 (2.91%) YouTube
6 1 (0.97%) Cisco
6 1 (0.97%) Cognos
6 1 (0.97%) Hyperion
6 1 (0.97%) Perforce
6 1 (0.97%) Planview
6 1 (0.97%) Sybase
6 1 (0.97%) Tableau
6 1 (0.97%) Workday