Advertising Contract Job Trends in the City of London

Advertising
Central London > City of London

The table below looks at the prevalence of the term Advertising in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 26 August 2026, comparing them to the same period in the previous two years.

6 months to
26 Aug 2026
Same period 2025 Same period 2024
Rank 122 113 111
Rank change year-on-year -9 -2 +41
Contract jobs citing Advertising 11 8 13
As % of all contract jobs in the City of London 0.47% 0.44% 0.63%
As % of the General category 0.79% 0.59% 0.92%
Number of daily rates quoted 10 4 8
10th Percentile £326 £300 £285
25th Percentile £366 £345 £331
Median daily rate (50th Percentile) £445 £509 £475
Median % change year-on-year -12.53% +7.11% +5.56%
75th Percentile £514 £656 £608
90th Percentile £685 - £699
Central London median daily rate £445 £509 £475
% change year-on-year -12.53% +7.11% -
Number of hourly rates quoted 0 2 0
Median hourly rate - £35.33 -
Central London median hourly rate - £35.33 -

All General Skills
City of London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the City of London.

Contract vacancies with a requirement for general skills 1,393 1,350 1,407
As % of all contract IT jobs advertised in the City of London 60.04% 74.83% 67.91%
Number of daily rates quoted 890 887 915
10th Percentile £368 £325 £353
25th Percentile £463 £423 £463
Median daily rate (50th Percentile) £575 £550 £575
Median % change year-on-year +4.55% -4.35% -4.17%
75th Percentile £700 £676 £700
90th Percentile £800 £775 £808
Central London median daily rate £575 £550 £575
% change year-on-year +4.55% -4.35% -4.17%
Number of hourly rates quoted 18 20 10
10th Percentile £18.75 £17.02 £13.73
25th Percentile £18.88 £24.00 £17.06
Median hourly rate £22.83 £31.25 £27.00
Median % change year-on-year -26.94% +15.74% +50.00%
75th Percentile £36.81 £63.75 £74.38
90th Percentile £56.24 £67.89 £98.13
Central London median hourly rate £26.13 £34.00 £27.00
% change year-on-year -23.15% +25.93% -1.82%

Advertising
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the City of London.

Advertising job vacancy trend in the City of London

Advertising
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Advertising.

Contractor daily rate distribution trend for jobs in the City of London citing Advertising

Advertising
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Advertising in the City of London over the 6 months to 26 August 2026.

Daily rate histogram for Advertising in the City of London

Advertising
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising.

Contractor hourly rate distribution trend for jobs in the City of London citing Advertising

Advertising
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (9.09%) Adobe Creative Suite
1 1 (9.09%) Adobe Illustrator
1 1 (9.09%) InDesign
1 1 (9.09%) Photoshop
1 1 (9.09%) Trello
Cloud Services
1 1 (9.09%) Anthropic Claude
1 1 (9.09%) Asana
1 1 (9.09%) AWS
1 1 (9.09%) Basecamp
1 1 (9.09%) dbt
1 1 (9.09%) Figma
1 1 (9.09%) GitHub
1 1 (9.09%) GitHub Copilot
1 1 (9.09%) Power Platform
1 1 (9.09%) Snowflake
Database & Business Intelligence
1 1 (9.09%) Power BI
Development Applications
1 1 (9.09%) CircleCI
1 1 (9.09%) Claude Code
1 1 (9.09%) Cypress.io
1 1 (9.09%) Eclipse
1 1 (9.09%) Mocha
1 1 (9.09%) webpack
General
1 4 (36.36%) Marketing
2 3 (27.27%) Analytical Skills
2 3 (27.27%) Retail
3 2 (18.18%) Banking
3 2 (18.18%) Finance
4 1 (9.09%) Social Skills
Job Titles
1 2 (18.18%) Content Manager
1 2 (18.18%) PPC Specialist
1 2 (18.18%) Project Manager
2 1 (9.09%) Analyst
2 1 (9.09%) Architect
2 1 (9.09%) Business Analyst
2 1 (9.09%) Business Finance Analyst
2 1 (9.09%) Consultant
2 1 (9.09%) Designer
2 1 (9.09%) Developer
2 1 (9.09%) Finance Business Analyst
2 1 (9.09%) Financial Analyst
2 1 (9.09%) Full-Stack Engineer
2 1 (9.09%) JavaScript Developer
2 1 (9.09%) Lead
2 1 (9.09%) Node.js Developer
2 1 (9.09%) React Developer
2 1 (9.09%) Solutions Architect
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) DCOM
1 1 (9.09%) Enzyme
1 1 (9.09%) Jest
1 1 (9.09%) Node.js
1 1 (9.09%) React
Miscellaneous
1 2 (18.18%) Social Media
2 1 (9.09%) Cloud Native
Processes & Methodologies
1 2 (18.18%) Analytics
1 2 (18.18%) Digital Marketing
1 2 (18.18%) E-Commerce
1 2 (18.18%) Full-Stack Development
1 2 (18.18%) Paid Search
1 2 (18.18%) Pay per click
1 2 (18.18%) Regulatory Compliance
1 2 (18.18%) Software Architecture
1 2 (18.18%) Software Engineering
2 1 (9.09%) Agile
2 1 (9.09%) Business Intelligence
2 1 (9.09%) CI/CD
2 1 (9.09%) Creative Thinking
2 1 (9.09%) End-to-End Testing
2 1 (9.09%) Pair Programming
2 1 (9.09%) Problem-Solving
2 1 (9.09%) Requirements Gathering
2 1 (9.09%) Requirements Workshops
2 1 (9.09%) TDD
2 1 (9.09%) Workshop Facilitation
Programming Languages
1 2 (18.18%) SQL
2 1 (9.09%) JavaScript
2 1 (9.09%) TypeScript
Quality Assurance & Compliance
1 2 (18.18%) Data Quality
2 1 (9.09%) PSD2
Vendors
1 1 (9.09%) Adobe
1 1 (9.09%) Google
1 1 (9.09%) TikTok