Period
to 26 November 2020

The median contractor rate for a Digital Strategist was £325 per day in advertised job vacancies in England during the 6 months to 26 November 2020.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Strategist
UK > England
6 months to
26 Nov 2020
Same period 2019 Same period 2018
Rank 509 - 860
Rank change year-on-year - +860 -3
Contract jobs requiring a Digital Strategist 1 0 9
As % of all contract jobs advertised in England 0.003% - 0.010%
As % of the Job Titles category 0.004% - 0.010%
Number of daily rates quoted 1 0 7
Median daily rate £325 - £388
10th Percentile £313 - £300
90th Percentile £338 - £475
UK median daily rate £325 - £388
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
England
Contract vacancies in England with a recognized job title 28,509 70,792 89,491
% of contract IT jobs with a recognized job title 92.51% 93.97% 94.78%
Number of daily rates quoted 18,268 46,823 59,910
Median daily rate £475 £468 £450
Median daily rate % change year-on-year +1.60% +3.89% -
10th Percentile £260 £260 £275
90th Percentile £663 £650 £638
UK median daily rate £463 £460 £450
% change year-on-year +0.54% +2.22% -
Number of hourly rates quoted 1,232 2,600 2,766
Median hourly rate £30.00 £19.50 £18.50
Median hourly rate % change year-on-year +53.85% +5.41% -0.34%
10th Percentile £11.26 £11.17 £11.09
90th Percentile £56.25 £52.50 £48.75
Median hourly rate £30.00 £19.82 £18.00
% change year-on-year +51.38% +10.10% -3.67%

Digital Strategist
Job Vacancy Trend in England

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Strategist in England

Digital Strategist
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Strategist in England.

Daily rate trend for Digital Strategist in England

Digital Strategist
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Strategist within the England region over the 6 months to 26 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London - 1 £325 -
Digital Strategist
UK

Digital Strategist Skill Set
Top 13 Co-occurring IT Skills in England

For the 6 months to 26 November 2020, Digital Strategist contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region featuring Digital Strategist in the job title.

1 1 (100.00%) Microsoft
1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Scrum
1 1 (100.00%) Marketing
1 1 (100.00%) JIRA
1 1 (100.00%) Test Automation
1 1 (100.00%) Slack
1 1 (100.00%) Workfront
1 1 (100.00%) Design Thinking
1 1 (100.00%) Sprint Planning
1 1 (100.00%) Content Strategy
1 1 (100.00%) Figma

Digital Strategist Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (100.00%) Figma
Business Applications
1 1 (100.00%) Workfront
Cloud Services
1 1 (100.00%) Slack
Development Applications
1 1 (100.00%) JIRA
General
1 1 (100.00%) Marketing
Processes & Methodologies
1 1 (100.00%) Content Strategy
1 1 (100.00%) Design Thinking
1 1 (100.00%) Scrum
1 1 (100.00%) SEO
1 1 (100.00%) Sprint Planning
1 1 (100.00%) Test Automation
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Microsoft