Period
to 21 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Kent. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Kent
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 50 42 45
Rank change year-on-year -8 +3 +13
Contract jobs citing Marketing 15 11 16
As % of all contract IT jobs advertised in Kent 2.82% 2.20% 2.87%
As % of the General category 8.06% 5.21% 10.53%
Number of daily rates quoted 13 8 11
Kent median daily rate £388 £250 £375
Median daily rate % change year-on-year +55.00% -33.33% +57.89%
10th Percentile £229 £120 £215
90th Percentile £420 £468 £500
South East median daily rate £413 £375 £375
% change year-on-year +10.00% - +7.14%
Number of hourly rates quoted 0 0 0
Kent median hourly rate - - -
South East median hourly rate £18.00 £17.50 £20.00
% change year-on-year +2.86% -12.50% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Kent with a requirement for common skills.

All General Skills
Kent
Contract vacancies with a requirement for common skills 186 211 152
As % of all contract IT jobs advertised in Kent 35.03% 42.28% 27.24%
Number of daily rates quoted 155 167 117
Kent median daily rate £400 £400 £350
Median daily rate % change year-on-year - +14.29% -2.78%
10th Percentile £200 £182 £215
90th Percentile £654 £575 £493
South East median daily rate £425 £403 £400
% change year-on-year +5.59% +0.63% +6.67%
Number of hourly rates quoted 2 2 4
Kent median hourly rate £45.00 £77.00 £27.00
Median hourly rate % change year-on-year -41.56% +185.19% -22.97%
10th Percentile £42.75 £57.15 £15.75
90th Percentile £47.25 £94.85 £39.46
South East median hourly rate £20.00 £25.00 £22.50
% change year-on-year -20.00% +11.11% +32.35%

Marketing
Job Vacancy Trend in Kent

Job postings citing Marketing as a percentage of all IT jobs advertised in Kent.

Job vacancy trend for Marketing in Kent

Marketing
Contractor Daily Rate Trend in Kent

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Kent.

Contractor daily rate trend for Marketing in Kent

Marketing
Contractor Daily Rate Histogram in Kent

The daily rate distribution of IT jobs citing Marketing in Kent over the 6 months to 21 November 2017.

Contractor daily rate histogram for Marketing in Kent

Marketing
Contractor Hourly Rate Trend in Kent

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Kent.

Contractor hourly rate trend for Marketing in Kent

Marketing
Contract Job Locations in Kent

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Kent region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tunbridge Wells +8 2 £203 -19.00%
Dover - 1 £325 - 1
Marketing
South East

For the 6 months to 21 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Kent region with a requirement for Marketing.

1 9 (60.00%) Retail
2 7 (46.67%) Digital Marketing
3 3 (20.00%) Finance
4 2 (13.33%) Software Delivery
4 2 (13.33%) Marketing Technology
4 2 (13.33%) Scrum
4 2 (13.33%) Agile Software Development
4 2 (13.33%) Banking
4 2 (13.33%) Retail Banking
4 2 (13.33%) E-Commerce
4 2 (13.33%) B2C
4 2 (13.33%) Adobe
4 2 (13.33%) Project Management
5 1 (6.67%) Advertising
5 1 (6.67%) Business Analysis
5 1 (6.67%) Stakeholder Engagement
5 1 (6.67%) Adobe Experience Manager
5 1 (6.67%) Analytics
5 1 (6.67%) Campaign Management
5 1 (6.67%) Adobe Campaign

Marketing
Co-occurring IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) Adobe Experience Manager
Business Applications
1 1 (6.67%) Adobe Campaign
General
1 9 (60.00%) Retail
2 3 (20.00%) Finance
3 2 (13.33%) Banking
3 2 (13.33%) Retail Banking
4 1 (6.67%) Advertising
Job Titles
1 7 (46.67%) Digital Project Manager
1 7 (46.67%) Project Manager
2 5 (33.33%) Analyst
2 5 (33.33%) Business Analyst
3 3 (20.00%) Digital Analyst
3 3 (20.00%) Digital Business Analyst
4 2 (13.33%) Account Manager
4 2 (13.33%) Marketing Analyst
4 2 (13.33%) Marketing Business Analyst
4 2 (13.33%) Senior Account Manager
4 2 (13.33%) Senior Manager
5 1 (6.67%) Campaign Analyst
5 1 (6.67%) Campaign Management Business Analyst
5 1 (6.67%) Customer Analyst
5 1 (6.67%) Developer
5 1 (6.67%) Digital Marketing Analyst
Miscellaneous
1 2 (13.33%) Marketing Technology
Processes & Methodologies
1 7 (46.67%) Digital Marketing
2 2 (13.33%) Agile Software Development
2 2 (13.33%) B2C
2 2 (13.33%) E-Commerce
2 2 (13.33%) Project Management
2 2 (13.33%) Scrum
2 2 (13.33%) Software Delivery
3 1 (6.67%) Analytics
3 1 (6.67%) Business Analysis
3 1 (6.67%) Campaign Management
3 1 (6.67%) Stakeholder Engagement
Vendors
1 2 (13.33%) Adobe