Period
to 18 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 216 276 280
Rank change year-on-year +60 +4 -7
Permanent jobs citing Social Media 196 147 140
As % of all permanent IT jobs advertised in the Midlands 1.28% 0.81% 0.75%
As % of the Miscellaneous category 3.42% 2.20% 2.09%
Number of salaries quoted 169 138 116
Midlands median annual salary £30,000 £28,785 £35,000
Median salary % change year-on-year +4.22% -17.76% -6.67%
10th Percentile £22,000 £21,250 £22,500
90th Percentile £47,500 £57,500 £51,000
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for generic IT skills.

All Generic IT Skills
Midlands
Permanent vacancies with a requirement for generic IT skills 5738 6694 6704
As % of all permanent IT jobs advertised in the Midlands 37.50% 36.75% 35.98%
Number of salaries quoted 4602 5051 5261
Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £23,750 £23,250 £22,500
90th Percentile £62,500 £63,750 £62,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Social Media in the Midlands

Social Media
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the Midlands.

Salary trend for Social Media in the Midlands

Social Media
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Social Media in the Midlands over the 6 months to 18 November 2017.

Salary histogram for Social Media in the Midlands

Social Media
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +31 148 £30,000 +5.26% 3
East Midlands +72 51 £30,750 -5.38% 3
Social Media
England

For the 6 months to 18 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Social Media.

1 164 (83.67%) Marketing
2 113 (57.65%) HTML
3 99 (50.51%) CSS
4 91 (46.43%) PHP
5 87 (44.39%) SEO
6 85 (43.37%) JavaScript
7 74 (37.76%) jQuery
8 72 (36.73%) HTML5
9 63 (32.14%) AngularJS
10 53 (27.04%) Git (software)
11 49 (25.00%) Open Source
11 49 (25.00%) SQL
12 48 (24.49%) Google
13 46 (23.47%) REST
14 43 (21.94%) MySQL
15 42 (21.43%) Internet
16 41 (20.92%) Retail
16 41 (20.92%) Sass
17 40 (20.41%) Digital Marketing
17 40 (20.41%) Photoshop
18 39 (19.90%) Web Design
19 38 (19.39%) Web Development
20 37 (18.88%) Degree
20 37 (18.88%) Linux
21 35 (17.86%) Analytics
22 34 (17.35%) Graphic Design
23 33 (16.84%) Pay per click
23 33 (16.84%) Internet Marketing
23 33 (16.84%) User Experience
24 32 (16.33%) Symfony

Social Media
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (15.31%) WordPress
2 29 (14.80%) CMS
3 7 (3.57%) Umbraco
4 6 (3.06%) Sitecore CMS
5 1 (0.51%) EPiServer
5 1 (0.51%) SharePoint
Applications
1 40 (20.41%) Photoshop
2 24 (12.24%) Adobe Illustrator
3 10 (5.10%) Adobe Creative Suite
4 9 (4.59%) Moqups
5 8 (4.08%) InDesign
6 6 (3.06%) Microsoft Office
7 3 (1.53%) Microsoft Excel
8 1 (0.51%) Adobe Premiere
8 1 (0.51%) Final Cut Pro
8 1 (0.51%) Microsoft PowerPoint
Business Applications
1 8 (4.08%) Magento
2 6 (3.06%) OpenCart
Cloud Services
1 24 (12.24%) Google Analytics
2 21 (10.71%) AdWords
3 16 (8.16%) PaaS
3 16 (8.16%) SaaS
4 9 (4.59%) Amazon AWS
5 6 (3.06%) Microsoft Azure
6 3 (1.53%) npm
7 1 (0.51%) Adobe Creative Cloud
7 1 (0.51%) Google Tag Manager
7 1 (0.51%) MailChimp
Communications & Networking
1 42 (21.43%) Internet
2 6 (3.06%) DNS
2 6 (3.06%) FTP
3 3 (1.53%) SMS
4 1 (0.51%) Broadband
Database & Business Intelligence
1 43 (21.94%) MySQL
2 12 (6.12%) MongoDB
3 9 (4.59%) Apache Cassandra
4 6 (3.06%) NoSQL
5 4 (2.04%) SQL Server
6 3 (1.53%) Amazon DynamoDB
6 3 (1.53%) SQL Server 2016
7 2 (1.02%) SQLite
8 1 (0.51%) Relational Database
Development Applications
1 53 (27.04%) Git (software)
2 10 (5.10%) Grunt
2 10 (5.10%) gulp
2 10 (5.10%) Jenkins
3 9 (4.59%) JSUnit
4 7 (3.57%) git-flow
5 6 (3.06%) Xcode
6 3 (1.53%) Vagrant
7 2 (1.02%) Eclipse
8 1 (0.51%) Selenium
General
1 164 (83.67%) Marketing
2 41 (20.92%) Retail
3 28 (14.29%) Advertising
4 24 (12.24%) Automotive
4 24 (12.24%) Manufacturing
5 19 (9.69%) Electronics
6 11 (5.61%) Finance
7 5 (2.55%) Games
7 5 (2.55%) Publishing
8 3 (1.53%) Brand Awareness
9 1 (0.51%) Banking
9 1 (0.51%) Investment Banking
9 1 (0.51%) Mandarin Language
9 1 (0.51%) Multimedia
Job Titles
1 94 (47.96%) Developer
2 65 (33.16%) HTML Developer
3 64 (32.65%) HTML CSS Developer
4 55 (28.06%) JavaScript Developer
5 35 (17.86%) Front End Developer (Client-Side Developer)
6 34 (17.35%) PHP Developer
7 25 (12.76%) Full Stack Developer
7 25 (12.76%) Junior
8 24 (12.24%) Junior Developer
9 20 (10.20%) Web Developer
10 19 (9.69%) Angular Developer
10 19 (9.69%) PHP Web Developer
10 19 (9.69%) Senior Developer
11 16 (8.16%) Junior Front End Developer (Client-Side Developer)
11 16 (8.16%) Junior JavaScript Developer
11 16 (8.16%) MySQL Developer
11 16 (8.16%) Product Manager
12 15 (7.65%) PHP MySQL Developer
13 12 (6.12%) Account Manager
13 12 (6.12%) Marketing Executive
Libraries, Frameworks & Software Standards
1 113 (57.65%) HTML
2 99 (50.51%) CSS
3 74 (37.76%) jQuery
4 72 (36.73%) HTML5
5 63 (32.14%) AngularJS
6 46 (23.47%) REST
7 41 (20.92%) Sass
8 32 (16.33%) Symfony
9 19 (9.69%) CSS3
9 19 (9.69%) Semantic HTML
10 18 (9.18%) JSON
10 18 (9.18%) Web Services
11 16 (8.16%) Django
11 16 (8.16%) Ruby on Rails
12 15 (7.65%) Backbone.js
13 14 (7.14%) Ajax
14 13 (6.63%) Laravel
14 13 (6.63%) RESTful
15 10 (5.10%) PhoneGap
15 10 (5.10%) XML
Miscellaneous
1 34 (17.35%) Graphic Design
2 33 (16.84%) User Experience
3 31 (15.82%) Mobile App
4 23 (11.73%) Analytical Skills
5 18 (9.18%) Blog
6 12 (6.12%) NHS
7 9 (4.59%) Arduino
8 6 (3.06%) Client/Server
9 5 (2.55%) BBC
9 5 (2.55%) Life Science
10 2 (1.02%) Embedded Systems
10 2 (1.02%) Enterprise Software
10 2 (1.02%) Video Editing
11 1 (0.51%) Algorithms
11 1 (0.51%) Clustering
11 1 (0.51%) Computer Science
11 1 (0.51%) Driving Licence
11 1 (0.51%) Mobile Banking
Operating Systems
1 37 (18.88%) Linux
2 15 (7.65%) Apple iOS
2 15 (7.65%) Windows
3 11 (5.61%) Android
Processes & Methodologies
1 87 (44.39%) SEO
2 49 (25.00%) Open Source
3 40 (20.41%) Digital Marketing
4 39 (19.90%) Web Design
5 38 (19.39%) Web Development
6 35 (17.86%) Analytics
7 33 (16.84%) Internet Marketing
7 33 (16.84%) Pay per click
8 32 (16.33%) E-Commerce
9 31 (15.82%) MVC
9 31 (15.82%) Social Media Marketing
10 29 (14.80%) Front End Development
11 25 (12.76%) Content Marketing
12 19 (9.69%) Continuous Improvement
12 19 (9.69%) Email Marketing
13 18 (9.18%) CRM
14 17 (8.67%) Mentoring
14 17 (8.67%) Project Management
15 16 (8.16%) Marketing Strategy
15 16 (8.16%) Product Management
Programming Languages
1 91 (46.43%) PHP
2 85 (43.37%) JavaScript
3 49 (25.00%) SQL
4 22 (11.22%) Ruby
5 12 (6.12%) PHP 7
6 11 (5.61%) C
6 11 (5.61%) C#
7 6 (3.06%) Objective-C
8 3 (1.53%) Bourne shell
8 3 (1.53%) C++
8 3 (1.53%) ES6
8 3 (1.53%) Go
8 3 (1.53%) Java
8 3 (1.53%) T-SQL
9 1 (0.51%) MATLAB
9 1 (0.51%) Python
Qualifications
1 37 (18.88%) Degree
2 1 (0.51%) Master's Degree
Quality Assurance & Compliance
1 11 (5.61%) QA
2 1 (0.51%) SLA
System Software
1 3 (1.53%) Docker
Systems Management
1 6 (3.06%) cPanel
1 6 (3.06%) Plesk
2 3 (1.53%) Opscode Chef
Vendors
1 48 (24.49%) Google
2 25 (12.76%) Facebook
3 23 (11.73%) Adobe
4 19 (9.69%) Twitter
5 11 (5.61%) Sitecore
6 9 (4.59%) Xero
7 8 (4.08%) Microsoft
8 4 (2.04%) Hootsuite
9 3 (1.53%) Apple
9 3 (1.53%) Sony
9 3 (1.53%) Yahoo!
9 3 (1.53%) Zend
10 2 (1.02%) HubSpot
10 2 (1.02%) Marketo