Social Media Job Trends in the Midlands

Social Media
England > Midlands

The table below looks at the prevalence of the term Social Media in permanent job vacancies in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 9 May 2026, comparing them to the same period in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 157 62 224
Rank change year-on-year -95 +162 +77
Permanent jobs citing Social Media 111 209 89
As % of all permanent jobs in the Midlands 0.86% 4.12% 0.76%
As % of the Miscellaneous category 3.36% 9.78% 2.29%
Number of salaries quoted 97 142 78
10th Percentile £26,375 £26,375 £23,500
25th Percentile £27,694 - £25,750
Median annual salary (50th Percentile) £39,000 £36,925 £35,000
Median % change year-on-year +5.62% +5.50% -17.65%
75th Percentile £40,250 - £39,500
90th Percentile £43,000 £45,250 £52,500
England median annual salary £39,000 £38,325 £38,000
% change year-on-year +1.76% +0.86% -15.56%

All Generic Skills
Midlands

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in the Midlands.

Permanent vacancies with a requirement for generic IT skills 3,307 2,137 3,892
As % of all permanent jobs advertised in the Midlands 25.59% 42.10% 33.32%
Number of salaries quoted 1,497 1,076 2,666
10th Percentile £27,694 £27,000 £25,750
25th Percentile £35,750 £33,938 £33,750
Median annual salary (50th Percentile) £49,500 £47,500 £49,745
Median % change year-on-year +4.21% -4.51% -6.58%
75th Percentile £65,000 £62,500 £61,250
90th Percentile £80,000 £73,750 £73,750
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -15.38%

Social Media
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in the Midlands.

Social Media job vacancy trend in the Midlands

Social Media
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Social Media.

Salary distribution trend for jobs in the Midlands citing Social Media

Social Media
Salary Histogram in the Midlands

Salary distribution for jobs citing Social Media in the Midlands over the 6 months to 9 May 2026.

Salary histogram for Social Media in the Midlands

Social Media
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Midlands region over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands -74 98 £39,000 +5.62% 15
East Midlands -30 13 £35,000 -17.65% 5
Social Media
England

Social Media
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (2.70%) IIS
1 3 (2.70%) WordPress
2 1 (0.90%) CMS
Applications
1 12 (10.81%) Spreadsheet
2 8 (7.21%) Photoshop
3 5 (4.50%) Adobe Creative Suite
3 5 (4.50%) Adobe Illustrator
3 5 (4.50%) InDesign
4 3 (2.70%) Microsoft Excel
Business Applications
1 2 (1.80%) Adobe Campaign
Cloud Services
1 4 (3.60%) Canva
2 2 (1.80%) Azure
2 2 (1.80%) Entra ID
2 2 (1.80%) Google Workspace
2 2 (1.80%) Microsoft 365
3 1 (0.90%) Google Analytics
3 1 (0.90%) MailChimp
3 1 (0.90%) SaaS
Communications & Networking
1 17 (15.32%) Internet
2 7 (6.31%) Broadband
3 2 (1.80%) Ethernet
3 2 (1.80%) VoIP
3 2 (1.80%) Wi-Fi
4 1 (0.90%) 4G
4 1 (0.90%) BGP
4 1 (0.90%) Cisco IOS
4 1 (0.90%) Ethernet VPN
4 1 (0.90%) IOS XR
4 1 (0.90%) MPLS
Database & Business Intelligence
1 3 (2.70%) MySQL
2 1 (0.90%) Metadata
Development Applications
1 1 (0.90%) Git
General
1 60 (54.05%) Social Skills
2 12 (10.81%) Marketing
3 5 (4.50%) Automotive
3 5 (4.50%) Manufacturing
4 4 (3.60%) Organisational Skills
4 4 (3.60%) Telecoms
5 3 (2.70%) Analytical Skills
5 3 (2.70%) Presentation Skills
6 1 (0.90%) Advertising
6 1 (0.90%) Finance
6 1 (0.90%) Inclusion and Diversity
6 1 (0.90%) Influencing Skills
6 1 (0.90%) Legal
Job Titles
1 34 (30.63%) Instructor
2 6 (5.41%) Marketing Manager
3 5 (4.50%) IT Engineer
3 5 (4.50%) IT Support
3 5 (4.50%) IT Support Engineer
3 5 (4.50%) Social Media Assistant
3 5 (4.50%) Support Engineer
3 5 (4.50%) Trainee
4 4 (3.60%) Analyst
4 4 (3.60%) Senior
5 3 (2.70%) Business Development Manager
5 3 (2.70%) Business Manager
5 3 (2.70%) Coordinator
5 3 (2.70%) Data Analyst
5 3 (2.70%) Development Manager
5 3 (2.70%) IT Support Analyst
5 3 (2.70%) Junior
5 3 (2.70%) Junior Data Analyst
5 3 (2.70%) Senior Manager
5 3 (2.70%) Support Analyst
Libraries, Frameworks & Software Standards
1 3 (2.70%) CSS
1 3 (2.70%) HTML
1 3 (2.70%) JSON
2 1 (0.90%) Jinja
2 1 (0.90%) NETCONF
2 1 (0.90%) YANG
Miscellaneous
1 44 (39.64%) Digital Media
2 6 (5.41%) Web Conferencing
3 5 (4.50%) Graphic Design
4 3 (2.70%) Analytical Mindset
5 2 (1.80%) Driving Licence
5 2 (1.80%) Marketing Technology
5 2 (1.80%) Over-the-Top Content
5 2 (1.80%) Product Ownership
6 1 (0.90%) Blog
6 1 (0.90%) Management Information System
6 1 (0.90%) Self-Motivation
Operating Systems
1 82 (73.87%) Windows
2 3 (2.70%) Windows Server
Processes & Methodologies
1 24 (21.62%) Pedagogy
2 18 (16.22%) Problem-Solving
3 8 (7.21%) B2B
4 7 (6.31%) Campaign Management
4 7 (6.31%) Time Management
5 6 (5.41%) CRM
5 6 (5.41%) Digital Marketing
5 6 (5.41%) Lead Generation
5 6 (5.41%) Marketing Strategy
5 6 (5.41%) Roadmaps
6 5 (4.50%) Business Development
6 5 (4.50%) Logistics
6 5 (4.50%) Storytelling
6 5 (4.50%) Supplier Management
6 5 (4.50%) Web Design
7 4 (3.60%) B2B Marketing
7 4 (3.60%) Budgeting
7 4 (3.60%) Digital Engineering
7 4 (3.60%) SEO
8 3 (2.70%) Business Strategy
Programming Languages
1 3 (2.70%) JavaScript
1 3 (2.70%) PHP
1 3 (2.70%) Python
1 3 (2.70%) SQL
1 3 (2.70%) VBA
Qualifications
1 81 (72.97%) DBS Check
2 2 (1.80%) Degree
3 1 (0.90%) IIBA
Quality Assurance & Compliance
1 1 (0.90%) Accessibility
1 1 (0.90%) California Consumer Privacy Act
1 1 (0.90%) COSHH
1 1 (0.90%) Data Quality
1 1 (0.90%) GDPR
System Software
1 2 (1.80%) Active Directory
Systems Management
1 2 (1.80%) Jamf Pro
1 2 (1.80%) Microsoft Intune
Vendors
1 11 (9.91%) Adobe
2 7 (6.31%) Facebook
2 7 (6.31%) Instagram
3 5 (4.50%) Google
4 3 (2.70%) Cisco
4 3 (2.70%) Microsoft
5 2 (1.80%) Apple
5 2 (1.80%) Meraki
6 1 (0.90%) Salesforce