Marketing Strategy Contract Job Trends in the North West

Marketing Strategy
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Marketing Strategy skills. It covers contract job vacancies from the 6 months leading up to 27 February 2026, with comparisons to the same periods in the previous two years.

6 months to
27 Feb 2026
Same period 2025 Same period 2024
Rank 148 - 136
Rank change year-on-year - - +30
Contract jobs citing Marketing Strategy 2 0 2
As % of all contract jobs in the North West 0.072% - 0.072%
As % of the Processes & Methodologies category 0.083% - 0.083%
Number of daily rates quoted 1 0 1
10th Percentile - - -
25th Percentile £738 - -
Median daily rate (50th Percentile) £775 - £500
Median % change year-on-year - - -4.76%
75th Percentile £813 - -
90th Percentile - - -
England median daily rate £400 £450 £375
% change year-on-year -11.11% +20.00% -6.25%

All Process & Methodology Skills
North West

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 2,415 1,836 2,414
As % of all contract IT jobs advertised in the North West 86.34% 89.00% 87.02%
Number of daily rates quoted 1,554 1,113 1,579
10th Percentile £215 £275 £304
25th Percentile £358 £385 £401
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -
75th Percentile £572 £575 £588
90th Percentile £650 £656 £675
England median daily rate £505 £525 £525
% change year-on-year -3.81% - -4.55%
Number of hourly rates quoted 199 106 232
10th Percentile £17.00 £18.07 £12.75
25th Percentile £22.93 £23.11 £16.06
Median hourly rate £45.00 £31.64 £26.00
Median % change year-on-year +42.23% +21.69% -30.67%
75th Percentile £63.50 £55.76 £46.18
90th Percentile £76.30 £79.04 £55.01
England median hourly rate £28.50 £35.00 £34.23
% change year-on-year -18.57% +2.25% -2.20%

Marketing Strategy
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing Strategy relative to all contract IT jobs advertised in the North West.

Marketing Strategy job vacancy trend in the North West

Marketing Strategy
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing Strategy.

Contractor daily rate distribution trend for jobs in the North West citing Marketing Strategy

Marketing Strategy
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Marketing Strategy.

Contractor hourly rate distribution trend for jobs in the North West citing Marketing Strategy

Marketing Strategy
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the North West region over the 6 months to 27 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Cheshire - 1 - - 7
Merseyside - 1 £775 - 1
Marketing Strategy
England

Marketing Strategy
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 2 (100.00%) Power Platform
Database & Business Intelligence
1 2 (100.00%) Power BI
2 1 (50.00%) Looker
Development Applications
1 1 (50.00%) JIRA
General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Social Skills
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Business Intelligence Analyst
1 1 (50.00%) Head of CRM
1 1 (50.00%) Head of Projects
1 1 (50.00%) Marketing Analyst
1 1 (50.00%) Sales Analyst
Miscellaneous
1 1 (50.00%) Life Science
1 1 (50.00%) Marketing Technology
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Campaign Management
2 1 (50.00%) Content Management
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) CRM
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Analysis
2 1 (50.00%) Data Integration
2 1 (50.00%) Data Visualisation
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Funnel Analysis
2 1 (50.00%) Marketing Analytics
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Personalization
2 1 (50.00%) Predictive Modelling
2 1 (50.00%) Programme Management
2 1 (50.00%) Project Management
2 1 (50.00%) Visualisation
Programming Languages
1 1 (50.00%) SQL
Quality Assurance & Compliance
1 1 (50.00%) Actionable Recommendations
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Salesforce
1 1 (50.00%) Zoho