Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > North West
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 350 334 343
Rank change year-on-year -16 +9 +12
Permanent jobs citing Marketing Strategy 24 21 35
As % of all permanent IT jobs advertised in the North West 0.18% 0.17% 0.27%
As % of the Processes & Methodologies category 0.20% 0.19% 0.30%
Number of salaries quoted 23 13 30
North West median annual salary £27,500 £30,000 £32,500
Median salary % change year-on-year -8.33% -7.69% -13.33%
10th Percentile £25,000 £26,250 £20,500
90th Percentile £50,500 £61,500 £45,000
England median annual salary £40,000 £50,000 £42,500
% change year-on-year -20.00% +17.65% -5.56%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11813 11184 11695
As % of all permanent IT jobs advertised in the North West 89.82% 89.74% 89.47%
Number of salaries quoted 9390 9336 9669
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +1.27%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Strategy
Job Vacancy Trend in the North West

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing Strategy in the North West

Marketing Strategy
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in the North West.

Salary trend for Marketing Strategy in the North West

Marketing Strategy
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing Strategy in the North West over the 6 months to 18 November 2017.

Salary histogram for Marketing Strategy in the North West

Marketing Strategy
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the North West region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 18 £27,750 -26.00%
Lancashire - 4 £32,250 -
Cheshire -22 2 £27,500 -
Marketing Strategy
England

For the 6 months to 18 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Marketing Strategy.

1 24 (100.00%) Marketing
2 17 (70.83%) Analytics
3 13 (54.17%) Google
4 11 (45.83%) SEO
5 10 (41.67%) Copywriting
5 10 (41.67%) Digital Marketing
5 10 (41.67%) Social Media
6 9 (37.50%) Pay per click
6 9 (37.50%) Advertising
7 7 (29.17%) Google Analytics
7 7 (29.17%) Email Marketing
8 6 (25.00%) AdWords
9 5 (20.83%) Digital Media
9 5 (20.83%) Analytical Skills
9 5 (20.83%) Customer Acquisition
9 5 (20.83%) Degree
9 5 (20.83%) Microsoft Excel
9 5 (20.83%) B2C
9 5 (20.83%) E-Commerce
10 4 (16.67%) B2B
10 4 (16.67%) Microsoft
10 4 (16.67%) Direct Marketing
10 4 (16.67%) DoubleClick
10 4 (16.67%) Hitwise
10 4 (16.67%) comScore
10 4 (16.67%) Lead Generation
10 4 (16.67%) Performance Analysis
10 4 (16.67%) Budgeting and Forecasting
11 3 (12.50%) Campaign Analytics
11 3 (12.50%) Creative Marketing

Marketing Strategy
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.33%) WordPress
2 1 (4.17%) CMS
2 1 (4.17%) Drupal
2 1 (4.17%) Joomla!
Applications
1 5 (20.83%) Microsoft Excel
2 1 (4.17%) Adobe After Effects
2 1 (4.17%) Adobe Illustrator
2 1 (4.17%) Adobe Premiere
2 1 (4.17%) Final Cut Pro
2 1 (4.17%) Microsoft Office
2 1 (4.17%) Photoshop
Business Applications
1 2 (8.33%) Magento
Cloud Services
1 7 (29.17%) Google Analytics
2 6 (25.00%) AdWords
3 1 (4.17%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (4.17%) Data Mining
1 1 (4.17%) Relational Database
1 1 (4.17%) SQL Server
Development Applications
1 1 (4.17%) Git (software)
1 1 (4.17%) SQL Server Management Studio (SSMS)
1 1 (4.17%) Vagrant
General
1 24 (100.00%) Marketing
2 9 (37.50%) Advertising
3 1 (4.17%) Finance
3 1 (4.17%) Retail
Job Titles
1 4 (16.67%) Digital Executive
1 4 (16.67%) Marketing Manager
1 4 (16.67%) PPC Manager
2 3 (12.50%) Campaign Executive
2 3 (12.50%) Campaign Manager
2 3 (12.50%) CRM Specialist
2 3 (12.50%) Email Marketing Specialist
2 3 (12.50%) Email Specialist
2 3 (12.50%) Marketing Campaign Manager
2 3 (12.50%) Marketing Executive
2 3 (12.50%) Marketing Specialist
2 3 (12.50%) Senior Campaign Manager
2 3 (12.50%) Senior Manager
2 3 (12.50%) Senior Marketing Executive
2 3 (12.50%) Senior Marketing Manager
3 2 (8.33%) Analyst
3 2 (8.33%) Head of Digital
3 2 (8.33%) Product Manager
4 1 (4.17%) Digital Marketing Analyst
4 1 (4.17%) UI/UX Developer
Libraries, Frameworks & Software Standards
1 2 (8.33%) CSS
1 2 (8.33%) HTML
2 1 (4.17%) CSS3
2 1 (4.17%) jQuery
2 1 (4.17%) LESS
2 1 (4.17%) Material Design
2 1 (4.17%) Sass
2 1 (4.17%) Symfony
2 1 (4.17%) Twig
Miscellaneous
1 10 (41.67%) Social Media
2 5 (20.83%) Analytical Skills
2 5 (20.83%) Digital Media
3 2 (8.33%) User Experience
4 1 (4.17%) Algorithms
4 1 (4.17%) Computer Science
4 1 (4.17%) Driving Licence
4 1 (4.17%) Mobile App
Operating Systems
1 1 (4.17%) Unix
Processes & Methodologies
1 17 (70.83%) Analytics
2 11 (45.83%) SEO
3 10 (41.67%) Copywriting
3 10 (41.67%) Digital Marketing
4 9 (37.50%) Pay per click
5 7 (29.17%) Email Marketing
6 5 (20.83%) B2C
6 5 (20.83%) Customer Acquisition
6 5 (20.83%) E-Commerce
7 4 (16.67%) B2B
7 4 (16.67%) Budgeting and Forecasting
7 4 (16.67%) Direct Marketing
7 4 (16.67%) Lead Generation
7 4 (16.67%) Performance Analysis
8 3 (12.50%) Campaign Analytics
8 3 (12.50%) Creative Marketing
8 3 (12.50%) CRM
9 2 (8.33%) Agile Software Development
10 1 (4.17%) Content Management
10 1 (4.17%) Data Analysis
Programming Languages
1 2 (8.33%) JavaScript
2 1 (4.17%) ES6
2 1 (4.17%) PHP
2 1 (4.17%) SQL
Qualifications
1 5 (20.83%) Degree
System Software
1 1 (4.17%) Virtual Machines
Vendors
1 13 (54.17%) Google
2 4 (16.67%) comScore
2 4 (16.67%) DoubleClick
2 4 (16.67%) Hitwise
2 4 (16.67%) Microsoft
3 2 (8.33%) Twitter
4 1 (4.17%) Adobe
4 1 (4.17%) Hootsuite