Period
to 23 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 786 799 794
Rank change year-on-year +13 -5 -21
Contract jobs citing Marketing Strategy 71 74 77
As % of all contract IT jobs advertised in England 0.075% 0.076% 0.074%
As % of the Processes & Methodologies category 0.088% 0.090% 0.090%
Number of daily rates quoted 38 42 57
England median daily rate £335 £350 £325
Median daily rate % change year-on-year -4.29% +7.69% -7.14%
10th Percentile £157 £200 £172
90th Percentile £441 £636 £466
UK median daily rate £325 £363 £310
% change year-on-year -10.34% +16.94% -11.43%
Number of hourly rates quoted 2 3 5
England median hourly rate £28.51 £19.03 £14.50
Median hourly rate % change year-on-year +49.80% +31.24% -53.97%
10th Percentile £22.16 £18.21 £13.75
90th Percentile £36.05 £33.63 £29.10
UK median hourly rate £13.00 £19.03 £14.50
% change year-on-year -31.69% +31.24% -53.97%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80259 82302 85123
As % of all contract IT jobs advertised in England 84.62% 84.16% 81.97%
Number of daily rates quoted 54003 54838 56099
England median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £415
% change year-on-year +5.88% +2.41% +3.75%
Number of hourly rates quoted 1880 2151 2525
England median hourly rate £24.00 £24.00 £22.50
Median hourly rate % change year-on-year - +6.67% +18.42%
10th Percentile £11.49 £11.50 £11.25
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.75 £23.89 £22.50
% change year-on-year -0.58% +6.17% +18.42%

Marketing Strategy
Job Vacancy Trend in England

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Strategy in England

Marketing Strategy
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy in England.

Contractor daily rate trend for Marketing Strategy in England

Marketing Strategy
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing Strategy in England over the 6 months to 23 November 2017.

Contractor daily rate histogram for Marketing Strategy in England

Marketing Strategy
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy in England.

Contractor hourly rate trend for Marketing Strategy in England

Marketing Strategy
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing Strategy in England over the 6 months to 23 November 2017.

Contractor hourly rate histogram for Marketing Strategy in England

Marketing Strategy
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -26 42 £345 -13.75% 18
South East +7 18 £250 -37.50% 9
East of England -14 6 £423 +92.05% 2
North of England +63 4 - - 5
Yorkshire - 4 - - 4
Midlands - 1 £225 - 2
West Midlands - 1 £225 - 1
Marketing Strategy
UK

For the 6 months to 23 November 2017, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing Strategy.

1 71 (100.00%) Marketing
2 24 (33.80%) Analytics
3 20 (28.17%) Retail
4 19 (26.76%) Digital Marketing
5 18 (25.35%) Finance
6 17 (23.94%) Social Media
7 16 (22.54%) Analytical Skills
8 15 (21.13%) CRM
9 14 (19.72%) Project Management
10 12 (16.90%) Stakeholder Management
11 11 (15.49%) E-Commerce
12 10 (14.08%) Google
13 9 (12.68%) Degree
13 9 (12.68%) Online Marketing
13 9 (12.68%) Advertising
13 9 (12.68%) Content Development
14 7 (9.86%) Integrated Marketing
14 7 (9.86%) Data Analytics
14 7 (9.86%) SEO
14 7 (9.86%) B2B
15 6 (8.45%) Business Intelligence
15 6 (8.45%) CMS
15 6 (8.45%) Google Analytics
15 6 (8.45%) Pay per click
15 6 (8.45%) Agile Software Development
15 6 (8.45%) Customer Insight
15 6 (8.45%) Data Quality
15 6 (8.45%) B2B Marketing
15 6 (8.45%) Customer-Centricity
16 5 (7.04%) Collaborative Working

Marketing Strategy
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.45%) CMS
2 1 (1.41%) Drupal
2 1 (1.41%) SAS
2 1 (1.41%) Umbraco
2 1 (1.41%) WordPress
Applications
1 5 (7.04%) Microsoft Excel
1 5 (7.04%) Microsoft PowerPoint
2 2 (2.82%) Microsoft Office
3 1 (1.41%) Adobe Illustrator
3 1 (1.41%) EViews
3 1 (1.41%) InDesign
3 1 (1.41%) Photoshop
Business Applications
1 2 (2.82%) Eloqua
1 2 (2.82%) SAP BPC
1 2 (2.82%) Social Studio
2 1 (1.41%) WebTrends
Cloud Services
1 6 (8.45%) Google Analytics
2 4 (5.63%) AdWords
3 1 (1.41%) Amazon AWS
3 1 (1.41%) npm
Communications & Networking
1 3 (4.23%) Internet
2 1 (1.41%) SMS
Database & Business Intelligence
1 5 (7.04%) Big Data
2 2 (2.82%) BusinessObjects
3 1 (1.41%) Data Mining
3 1 (1.41%) NoSQL
Development Applications
1 1 (1.41%) CasperJS
1 1 (1.41%) Git (software)
1 1 (1.41%) gulp
1 1 (1.41%) Jasmine
1 1 (1.41%) Mocha
1 1 (1.41%) PhantomJS
1 1 (1.41%) webpack
General
1 71 (100.00%) Marketing
2 20 (28.17%) Retail
3 18 (25.35%) Finance
4 9 (12.68%) Advertising
5 5 (7.04%) Telecoms
6 4 (5.63%) Electronics
7 3 (4.23%) Banking
7 3 (4.23%) Manufacturing
8 2 (2.82%) Games
8 2 (2.82%) Legal
8 2 (2.82%) Publishing
9 1 (1.41%) Automotive
9 1 (1.41%) Billing
9 1 (1.41%) Mandarin Language
Job Titles
1 15 (21.13%) Marketing Manager
2 6 (8.45%) Product Manager
3 5 (7.04%) Content Manager
4 4 (5.63%) Data Scientist
4 4 (5.63%) Digital Marketing Manager
4 4 (5.63%) Marketing Executive
4 4 (5.63%) Social Media Manager
5 3 (4.23%) Analyst
5 3 (4.23%) Developer
5 3 (4.23%) Digital Analytics Specialist
6 2 (2.82%) Campaign Marketing Manager
6 2 (2.82%) Content Marketing Manager
6 2 (2.82%) Digital Executive
6 2 (2.82%) Digital Product Manager
6 2 (2.82%) Email Developer
6 2 (2.82%) Google Analytics Specialist
6 2 (2.82%) Marketing Assistant
6 2 (2.82%) Marketing Specialist
6 2 (2.82%) Online Marketing Assistant
6 2 (2.82%) Workstream Lead
Libraries, Frameworks & Software Standards
1 5 (7.04%) HTML
2 3 (4.23%) CSS
3 2 (2.82%) HTML5
3 2 (2.82%) React
4 1 (1.41%) .NET
4 1 (1.41%) AngularJS
4 1 (1.41%) ASP.NET Web API
4 1 (1.41%) CSS3
4 1 (1.41%) D3.js
4 1 (1.41%) Ember.js
4 1 (1.41%) Enzyme
4 1 (1.41%) Jest
4 1 (1.41%) jQuery
4 1 (1.41%) LAMP
4 1 (1.41%) React Native
4 1 (1.41%) Redux
4 1 (1.41%) REST
4 1 (1.41%) Sass
4 1 (1.41%) Vue (Vue.js)
Miscellaneous
1 17 (23.94%) Social Media
2 16 (22.54%) Analytical Skills
3 4 (5.63%) User Experience
4 3 (4.23%) Analytical Mindset
4 3 (4.23%) Blog
4 3 (4.23%) Digital Media
4 3 (4.23%) Enterprise Software
4 3 (4.23%) FMCG
4 3 (4.23%) Virtual Team
5 2 (2.82%) Taxonomies
6 1 (1.41%) Credit Risk
6 1 (1.41%) Fintech
6 1 (1.41%) Management Information System
6 1 (1.41%) Marketing Technology
Processes & Methodologies
1 24 (33.80%) Analytics
2 19 (26.76%) Digital Marketing
3 15 (21.13%) CRM
4 14 (19.72%) Project Management
5 12 (16.90%) Stakeholder Management
6 11 (15.49%) E-Commerce
7 9 (12.68%) Content Development
7 9 (12.68%) Online Marketing
8 7 (9.86%) B2B
8 7 (9.86%) Data Analytics
8 7 (9.86%) Integrated Marketing
8 7 (9.86%) SEO
9 6 (8.45%) Agile Software Development
9 6 (8.45%) B2B Marketing
9 6 (8.45%) Business Intelligence
9 6 (8.45%) Customer Insight
9 6 (8.45%) Customer-Centricity
9 6 (8.45%) Pay per click
10 5 (7.04%) Collaborative Working
10 5 (7.04%) Matrix Organization
Programming Languages
1 4 (5.63%) SQL
2 3 (4.23%) C
3 2 (2.82%) JavaScript
4 1 (1.41%) ES6
Qualifications
1 9 (12.68%) Degree
2 5 (7.04%) SC Cleared
2 5 (7.04%) Security Cleared
3 1 (1.41%) BPSS Clearance
3 1 (1.41%) DV Cleared
3 1 (1.41%) Numerate Degree
3 1 (1.41%) Six Sigma Green Belt
Quality Assurance & Compliance
1 6 (8.45%) Data Quality
2 2 (2.82%) GDPR
Systems Management
1 2 (2.82%) TeamSite
Vendors
1 10 (14.08%) Google
2 5 (7.04%) Microsoft
2 5 (7.04%) SAP
3 4 (5.63%) ATG
4 3 (4.23%) Salesforce.com
5 2 (2.82%) Adobe
5 2 (2.82%) Cognos
5 2 (2.82%) Kenshoo
5 2 (2.82%) Salesforce Marketing Cloud
6 1 (1.41%) DoubleClick
6 1 (1.41%) Facebook
6 1 (1.41%) HP
6 1 (1.41%) HubSpot
6 1 (1.41%) Marketo
6 1 (1.41%) Oracle
6 1 (1.41%) Pardot
6 1 (1.41%) Selligent
6 1 (1.41%) Twitter