The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Berkshire / Reading
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 99 124 105
Rank change year-on-year +25 -19  
Permanent jobs citing Digital Marketing 8 5 37
As % of all permanent IT jobs advertised in Reading 0.62% 0.28% 1.61%
As % of the Processes & Methodologies category 0.73% 0.31% 1.89%
Number of salaries quoted 6 3 32
Median salary £46,750 £38,500 £46,250
Median salary % change year-on-year +21.42% -16.75%  
90% offered a salary of more than £45,000 £29,700 £37,650
10% offered a salary of more than £50,500 £44,900 £50,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year +6.25% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process and methodology skills.

Process & Methodology Skills
Reading
Permanent job vacancies with a requirement for process and methodology skills 1092 1596 1955
As % of all permanent IT job vacancies advertised in Reading 84.13% 90.37% 84.93%
Number of salaries quoted 879 1242 1420
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £75,000 £75,000 £70,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Digital Marketing
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Reading.

Salary trend for Digital Marketing in Reading

For the 6 months to 25 June 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Digital Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) HTML
2 6 (75.00%) CSS
3 5 (62.50%) JavaScript
4 4 (50.00%) Finance
5 3 (37.50%) MVC
5 3 (37.50%) Agile Software Development
5 3 (37.50%) C#
5 3 (37.50%) ASP.NET
5 3 (37.50%) SQL
5 3 (37.50%) .NET
5 3 (37.50%) KnockoutJS
5 3 (37.50%) TypeScript
6 2 (25.00%) User Experience
6 2 (25.00%) Avid
6 2 (25.00%) Magnolia
6 2 (25.00%) AngularJS
6 2 (25.00%) Responsive Web Design
6 2 (25.00%) Music Industry
6 2 (25.00%) CSS3
6 2 (25.00%) .NET Framework
6 2 (25.00%) Entity Framework
6 2 (25.00%) SAP
6 2 (25.00%) T-SQL
6 2 (25.00%) PHP
6 2 (25.00%) Business Intelligence
6 2 (25.00%) Cisco
6 2 (25.00%) BGP
6 2 (25.00%) Electronics
6 2 (25.00%) Telecoms

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) CMS
1 2 (25.00%) Magnolia
1 2 (25.00%) WordPress
Business Applications
1 2 (25.00%) SAP Oil and Gas
2 1 (12.50%) Adobe Campaign
Cloud Services
1 2 (25.00%) Amazon AWS
1 2 (25.00%) Microsoft Azure
Communications & Networking
1 2 (25.00%) BGP
1 2 (25.00%) MPLS
2 1 (12.50%) Cisco ASA
2 1 (12.50%) Cisco IOS
2 1 (12.50%) Cisco Nexus
2 1 (12.50%) EIGRP
2 1 (12.50%) Firewall
2 1 (12.50%) IGRP
2 1 (12.50%) IPsec
2 1 (12.50%) LAN
2 1 (12.50%) OSPF
2 1 (12.50%) RIP
2 1 (12.50%) RSVP
2 1 (12.50%) Spanning Tree
2 1 (12.50%) TCP/IP
2 1 (12.50%) VLAN
2 1 (12.50%) VoIP
2 1 (12.50%) VPN
2 1 (12.50%) WAN
2 1 (12.50%) Wireless
Database & Business Intelligence
1 1 (12.50%) SQL Server
Development Applications
1 2 (25.00%) Axure RP
1 2 (25.00%) ProtoShare
General
1 8 (100.00%) Marketing
2 4 (50.00%) Finance
3 2 (25.00%) Electronics
3 2 (25.00%) Manufacturing
3 2 (25.00%) Music Industry
3 2 (25.00%) Publishing
3 2 (25.00%) Telecoms
Job Titles
1 5 (62.50%) Developer
2 3 (37.50%) Full Stack Developer
3 2 (25.00%) Network Engineer
3 2 (25.00%) UI Developer
3 2 (25.00%) UI/UX Developer
3 2 (25.00%) UX Developer
4 1 (12.50%) C# Developer
4 1 (12.50%) Email Marketing Manager
4 1 (12.50%) Email Marketing Specialist
4 1 (12.50%) Email Specialist
4 1 (12.50%) IP Engineer
4 1 (12.50%) IP Network Engineer
4 1 (12.50%) Marketing Manager
4 1 (12.50%) Marketing Specialist
4 1 (12.50%) Software Developer
Libraries, Frameworks & Software Standards
1 6 (75.00%) CSS
1 6 (75.00%) HTML
2 3 (37.50%) .NET
2 3 (37.50%) ASP.NET
2 3 (37.50%) KnockoutJS
3 2 (25.00%) .NET Framework
3 2 (25.00%) Ajax
3 2 (25.00%) AngularJS
3 2 (25.00%) CSS3
3 2 (25.00%) Entity Framework
3 2 (25.00%) HTML5
4 1 (12.50%) 802.1X
4 1 (12.50%) ADO.NET
4 1 (12.50%) ASP.NET MVC
4 1 (12.50%) ASP.NET Web API
4 1 (12.50%) jQuery
4 1 (12.50%) Twitter Bootstrap
Miscellaneous
1 2 (25.00%) Social Media
1 2 (25.00%) User Experience
2 1 (12.50%) N-Tier
Processes & Methodologies
1 3 (37.50%) Agile Software Development
1 3 (37.50%) MVC
2 2 (25.00%) Business Intelligence
2 2 (25.00%) Investment Management
2 2 (25.00%) Kanban
2 2 (25.00%) Programme Management
2 2 (25.00%) Responsive Web Design
3 1 (12.50%) B2B
3 1 (12.50%) B2C
3 1 (12.50%) Change Management
3 1 (12.50%) Copywriting
3 1 (12.50%) Email Marketing
3 1 (12.50%) ITIL
3 1 (12.50%) Kalman Filter
3 1 (12.50%) Marketing Automation
3 1 (12.50%) Network Management
3 1 (12.50%) Penetration Testing
3 1 (12.50%) Project Management
3 1 (12.50%) TDD
Programming Languages
1 5 (62.50%) JavaScript
2 3 (37.50%) C#
2 3 (37.50%) SQL
2 3 (37.50%) TypeScript
3 2 (25.00%) PHP
3 2 (25.00%) T-SQL
Qualifications
1 1 (12.50%) CCNP
1 1 (12.50%) Cisco Certification
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 2 (25.00%) WAI
Vendors
1 2 (25.00%) Avid
1 2 (25.00%) Cisco
1 2 (25.00%) SAP
2 1 (12.50%) Adobe
2 1 (12.50%) CheckPoint
2 1 (12.50%) F5
2 1 (12.50%) Marketo
2 1 (12.50%) Palo Alto
2 1 (12.50%) Salesforce.com