Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Berkshire > Reading
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 131 181 165
Rank change year-on-year +50 -16 +13
Permanent jobs citing Digital Marketing 26 11 53
As % of all permanent IT jobs advertised in Reading 1.12% 0.32% 1.15%
As % of the Processes & Methodologies category 1.32% 0.36% 1.33%
Number of salaries quoted 17 10 47
Reading median annual salary £47,500 £55,000 £50,000
Median salary % change year-on-year -13.64% +10.00% +17.65%
10th Percentile £34,000 £33,725 £31,250
90th Percentile £68,100 £66,250 £66,300
Berkshire median annual salary £47,500 £50,000 £50,000
% change year-on-year -5.00% - +11.11%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 1974 3051 3974
As % of all permanent IT jobs advertised in Reading 85.01% 88.05% 86.05%
Number of salaries quoted 1584 2234 3100
Reading median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -3.06%
10th Percentile £28,575 £29,000 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

Digital Marketing
Job Vacancy Trend in Reading

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Digital Marketing in Reading

Digital Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Reading.

Salary trend for Digital Marketing in Reading

Digital Marketing
Salary Histogram in Reading

The salary distribution of IT jobs citing Digital Marketing in Reading over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing in Reading

For the 6 months to 19 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Digital Marketing.

1 26 (100.00%) Marketing
2 18 (69.23%) Finance
3 15 (57.69%) Telecoms
3 15 (57.69%) Programme Management
4 14 (53.85%) Electronics
4 14 (53.85%) Manufacturing
4 14 (53.85%) SAP
4 14 (53.85%) Business Intelligence
5 11 (42.31%) HTML
6 8 (30.77%) CSS
6 8 (30.77%) Retail
7 7 (26.92%) Social Media
7 7 (26.92%) SQL
7 7 (26.92%) .NET
8 6 (23.08%) MVC
8 6 (23.08%) Product Management
9 5 (19.23%) Microsoft Azure
9 5 (19.23%) Capacity Planning
9 5 (19.23%) HTML5
9 5 (19.23%) Product Marketing
9 5 (19.23%) Active Directory
9 5 (19.23%) SQL Server
9 5 (19.23%) T-SQL
9 5 (19.23%) JavaScript
9 5 (19.23%) B2B
9 5 (19.23%) CRM
9 5 (19.23%) CSS3
9 5 (19.23%) AngularJS
9 5 (19.23%) Analytical Skills
10 4 (15.38%) Marketing Automation

Digital Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.54%) CMS
2 2 (7.69%) Magnolia
2 2 (7.69%) WordPress
Applications
1 4 (15.38%) Microsoft PowerPoint
2 3 (11.54%) MS Visio
3 1 (3.85%) Microsoft Excel
3 1 (3.85%) Photoshop
Business Applications
1 4 (15.38%) Eloqua
2 1 (3.85%) Dynamics AX
2 1 (3.85%) Dynamics CRM
2 1 (3.85%) Shopify
Cloud Services
1 5 (19.23%) Microsoft Azure
2 3 (11.54%) Dynamics 365
2 3 (11.54%) SaaS
3 2 (7.69%) Amazon AWS
4 1 (3.85%) Google Analytics
Communications & Networking
1 2 (7.69%) BIG-IP
1 2 (7.69%) Cisco ASA
1 2 (7.69%) Cisco IOS
1 2 (7.69%) DNS
1 2 (7.69%) Firewall
1 2 (7.69%) FTP
1 2 (7.69%) HTTP
1 2 (7.69%) Internet
1 2 (7.69%) Intranet
1 2 (7.69%) Intrusion Detection
1 2 (7.69%) iSCSI
1 2 (7.69%) Junos
1 2 (7.69%) MPLS
1 2 (7.69%) NAS
1 2 (7.69%) Network Security
1 2 (7.69%) NX-OS
1 2 (7.69%) SAN
1 2 (7.69%) SSH
1 2 (7.69%) TCP/IP
1 2 (7.69%) WAN
Database & Business Intelligence
1 5 (19.23%) SQL Server
2 3 (11.54%) SQL Server Reporting Services
Development Applications
1 3 (11.54%) Git (software)
1 3 (11.54%) TeamCity
2 2 (7.69%) Axure RP
2 2 (7.69%) ProtoShare
General
1 26 (100.00%) Marketing
2 18 (69.23%) Finance
3 15 (57.69%) Telecoms
4 14 (53.85%) Electronics
4 14 (53.85%) Manufacturing
5 8 (30.77%) Retail
6 4 (15.38%) Advertising
7 3 (11.54%) Music Industry
8 2 (7.69%) Publishing
9 1 (3.85%) Banking
9 1 (3.85%) Billing
9 1 (3.85%) Financial Institution
Job Titles
1 6 (23.08%) Developer
2 5 (19.23%) Administrator
2 5 (19.23%) Marketing Manager
2 5 (19.23%) Sales Manager
3 4 (15.38%) Digital Marketing Manager
4 3 (11.54%) .NET Development Manager
4 3 (11.54%) Development Manager
4 3 (11.54%) DevOps Administrator
4 3 (11.54%) Full Stack Developer
4 3 (11.54%) Junior
4 3 (11.54%) Junior DevOps
4 3 (11.54%) Linux Administrator
4 3 (11.54%) Linux DevOps Administrator
4 3 (11.54%) Linux/Unix DevOps
4 3 (11.54%) Systems Manager
5 2 (7.69%) C# Developer
5 2 (7.69%) Cisco Network Administrator
5 2 (7.69%) Firewall Administrator
5 2 (7.69%) UI/UX Developer
5 2 (7.69%) UX Developer
Libraries, Frameworks & Software Standards
1 11 (42.31%) HTML
2 8 (30.77%) CSS
3 7 (26.92%) .NET
4 5 (19.23%) AngularJS
4 5 (19.23%) CSS3
4 5 (19.23%) HTML5
5 4 (15.38%) ASP.NET
5 4 (15.38%) jQuery
6 3 (11.54%) KnockoutJS
6 3 (11.54%) XML
6 3 (11.54%) XSL
7 2 (7.69%) .NET Framework
7 2 (7.69%) Ajax
7 2 (7.69%) Entity Framework
7 2 (7.69%) POSIX
8 1 (3.85%) ADO.NET
8 1 (3.85%) ASP.NET MVC
8 1 (3.85%) ASP.NET Web API
8 1 (3.85%) Twitter Bootstrap
Miscellaneous
1 7 (26.92%) Social Media
2 5 (19.23%) Analytical Skills
3 4 (15.38%) N-Tier
4 2 (7.69%) Computer Science
4 2 (7.69%) Linux Command Line
4 2 (7.69%) User Experience
5 1 (3.85%) Enterprise Software
5 1 (3.85%) Fintech
5 1 (3.85%) Greenfield Project
Operating Systems
1 3 (11.54%) Android
1 3 (11.54%) Apple iOS
1 3 (11.54%) Linux
1 3 (11.54%) Red Hat Enterprise Linux
2 1 (3.85%) Windows
2 1 (3.85%) Windows Server
Processes & Methodologies
1 15 (57.69%) Programme Management
2 14 (53.85%) Business Intelligence
3 6 (23.08%) MVC
3 6 (23.08%) Product Management
4 5 (19.23%) B2B
4 5 (19.23%) Capacity Planning
4 5 (19.23%) CRM
4 5 (19.23%) Product Marketing
5 4 (15.38%) Agile Software Development
5 4 (15.38%) B2C
5 4 (15.38%) Content Development
5 4 (15.38%) Data Strategy
5 4 (15.38%) Display Advertising
5 4 (15.38%) Email Marketing
5 4 (15.38%) Integrated Marketing
5 4 (15.38%) Marketing Automation
5 4 (15.38%) Marketing Strategy
5 4 (15.38%) Mobile Marketing
5 4 (15.38%) Search Engine Marketing
6 3 (11.54%) Software Architecture
Programming Languages
1 7 (26.92%) SQL
2 5 (19.23%) JavaScript
2 5 (19.23%) T-SQL
3 4 (15.38%) C#
4 3 (11.54%) TypeScript
5 2 (7.69%) Bash Shell
5 2 (7.69%) PHP
6 1 (3.85%) X++
Qualifications
1 3 (11.54%) Degree
2 2 (7.69%) Computer Science Degree
Quality Assurance & Compliance
1 2 (7.69%) WAI
System Software
1 5 (19.23%) Active Directory
2 3 (11.54%) Virtual Machines
2 3 (11.54%) VMware Infrastructure
3 2 (7.69%) NFS
Systems Management
1 3 (11.54%) Ansible
1 3 (11.54%) Nagios
1 3 (11.54%) Puppet
Vendors
1 14 (53.85%) SAP
2 4 (15.38%) Marketo
2 4 (15.38%) Salesforce.com
2 4 (15.38%) Twitter
3 3 (11.54%) HubSpot
3 3 (11.54%) Microsoft
3 3 (11.54%) Pardot
3 3 (11.54%) Red Hat
3 3 (11.54%) VMware
3 3 (11.54%) Xamarin
4 2 (7.69%) Avid
4 2 (7.69%) Cisco
4 2 (7.69%) F5
4 2 (7.69%) Google
4 2 (7.69%) Juniper