Period
to

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 17 August 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
17 Aug 2022
Same period 2021 Same period 2020
Rank 544 453 408
Rank change year-on-year -91 -45 +96
Contract jobs citing Social Media 315 354 151
As % of all contract jobs advertised in the UK 0.36% 0.48% 0.45%
As % of the Miscellaneous category 1.14% 1.56% 1.43%
Number of daily rates quoted 174 184 79
10th Percentile £187 £180 £225
25th Percentile £276 £262 £305
Median daily rate (50th Percentile) £375 £388 £350
Median % change year-on-year -3.23% +10.71% -12.50%
75th Percentile £475 £545 £414
90th Percentile £585 £653 £470
UK excluding London median daily rate £363 £370 £384
% change year-on-year -2.03% -3.52% +2.27%
Number of hourly rates quoted 47 50 24
10th Percentile £18.50 £16.20 £18.80
25th Percentile £23.13 £24.12 £22.69
Median hourly rate £41.00 £36.50 £36.50
Median % change year-on-year +12.33% - +4.29%
75th Percentile £55.69 £42.95 £46.00
90th Percentile £62.30 £57.50 £47.75
UK excluding London median hourly rate £20.21 £25.00 £21.54
% change year-on-year -19.16% +16.08% +64.41%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic Skills
UK
Contract vacancies with a requirement for generic IT skills 27,575 22,671 10,589
As % of all contract IT jobs advertised in the UK 31.53% 30.47% 31.35%
Number of daily rates quoted 19,290 15,596 7,067
10th Percentile £325 £310 £269
25th Percentile £450 £413 £375
Median daily rate (50th Percentile) £550 £501 £498
Median % change year-on-year +9.89% +0.60% +4.74%
75th Percentile £675 £625 £606
90th Percentile £775 £713 £725
UK excluding London median daily rate £500 £450 £430
% change year-on-year +11.11% +4.65% +1.18%
Number of hourly rates quoted 582 692 392
10th Percentile £14.51 £12.00 £12.26
25th Percentile £17.56 £15.04 £17.00
Median hourly rate £26.00 £23.07 £25.67
Median % change year-on-year +12.70% -10.11% +23.06%
75th Percentile £55.00 £48.74 £46.06
90th Percentile £68.75 £63.68 £55.00
UK excluding London median hourly rate £21.50 £20.50 £22.50
% change year-on-year +4.88% -8.89% +18.23%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 17 August 2022.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 17 August 2022.

Hourly rate histogram for Social Media in the UK

Social Media
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 17 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -75 252 £358 -14.11% 153
Work from Home -54 166 £400 +14.29% 57
London -90 166 £350 -17.65% 70
UK excluding London -47 70 £363 -2.03% 87
Midlands -19 17 £275 -38.89% 25
West Midlands -22 17 £275 -46.99% 11
South East -38 16 £375 -16.67% 20
Scotland +4 13 £350 -30.00% 3
North of England -37 13 £375 +13.64% 20
East of England +2 9 £190 -57.78% 3
Yorkshire -18 6 £375 -13.79% 8
North West -29 6 £453 +39.23% 11
Wales -12 2 £400 +150.00% 1
North East -8 1 £175 -58.33% 1
South West -13 1 - - 14

For the 6 months to 17 August 2022, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 111 (35.24%) Marketing
1 111 (35.24%) Social Skills
2 91 (28.89%) Analytics
3 49 (15.56%) Analytical Skills
4 48 (15.24%) Finance
5 47 (14.92%) Agile
6 45 (14.29%) Google
7 43 (13.65%) SQL
7 43 (13.65%) Problem-Solving
8 40 (12.70%) Google Analytics
9 39 (12.38%) Project Management
10 38 (12.06%) Advertising
10 38 (12.06%) Stakeholder Management
11 36 (11.43%) User Experience
11 36 (11.43%) Public Sector
12 34 (10.79%) Decision-Making
13 33 (10.48%) Blog
14 31 (9.84%) Degree
14 31 (9.84%) Confluence
15 30 (9.52%) JIRA
15 30 (9.52%) Social Media Analytics
16 29 (9.21%) CMS
17 28 (8.89%) GitHub
18 27 (8.57%) Facebook
18 27 (8.57%) Azure
18 27 (8.57%) Scrum
18 27 (8.57%) Microsoft Excel
18 27 (8.57%) Microsoft
19 26 (8.25%) Business Intelligence
19 26 (8.25%) Visualisation

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (9.84%) Confluence
2 29 (9.21%) CMS
3 11 (3.49%) WordPress
4 9 (2.86%) SharePoint
5 6 (1.90%) Drupal
6 5 (1.59%) Adobe Experience Manager
7 2 (0.63%) Apache
8 1 (0.32%) Apache Airflow
8 1 (0.32%) Apache Solr
8 1 (0.32%) Apache Spark
8 1 (0.32%) Movable Type
Applications
1 27 (8.57%) Microsoft Excel
2 19 (6.03%) Microsoft Office
3 13 (4.13%) Microsoft PowerPoint
4 10 (3.17%) Photoshop
5 5 (1.59%) InDesign
6 4 (1.27%) Adobe Creative Suite
6 4 (1.27%) Adobe Illustrator
7 3 (0.95%) Adobe After Effects
7 3 (0.95%) Maya
7 3 (0.95%) Spreadsheet
8 2 (0.63%) Adobe Premiere
8 2 (0.63%) Blender
8 2 (0.63%) Houdini
9 1 (0.32%) 3ds Max
9 1 (0.32%) Adobe Captivate
9 1 (0.32%) MotionBuilder
9 1 (0.32%) NUKE
9 1 (0.32%) Sketch
9 1 (0.32%) SPSS
Business Applications
1 4 (1.27%) Shopify
2 3 (0.95%) Eloqua
2 3 (0.95%) Sprinklr
3 1 (0.32%) Adobe Campaign
3 1 (0.32%) Workfront
Cloud Services
1 40 (12.70%) Google Analytics
2 28 (8.89%) GitHub
3 27 (8.57%) Azure
4 24 (7.62%) GCP
5 22 (6.98%) Google Sheets
6 20 (6.35%) Azure Cosmos DB
6 20 (6.35%) Google Data Studio
6 20 (6.35%) PaaS
6 20 (6.35%) Trello
7 19 (6.03%) Google Tag Manager
8 18 (5.71%) Power Platform
9 7 (2.22%) AWS
10 5 (1.59%) Adobe Creative Cloud
10 5 (1.59%) Canva
10 5 (1.59%) Figma
10 5 (1.59%) Microsoft 365
11 4 (1.27%) BigCommerce
11 4 (1.27%) MailChimp
11 4 (1.27%) SaaS
11 4 (1.27%) Yammer
Communications & Networking
1 11 (3.49%) Internet
2 9 (2.86%) Intranet
3 5 (1.59%) DNS
4 3 (0.95%) Broadband
5 2 (0.63%) DHCP
5 2 (0.63%) VPN
6 1 (0.32%) DWDM
6 1 (0.32%) HTTP
6 1 (0.32%) MPLS
6 1 (0.32%) Network Security
6 1 (0.32%) PBX
6 1 (0.32%) Remote Desktop
6 1 (0.32%) Skype
6 1 (0.32%) Wi-Fi
6 1 (0.32%) Wireless
Database & Business Intelligence
1 20 (6.35%) Azure SQL Database
2 18 (5.71%) Power BI
3 17 (5.40%) Power Query
4 12 (3.81%) Tableau
5 9 (2.86%) BusinessObjects
5 9 (2.86%) BusinessObjects Web Intelligence
5 9 (2.86%) GIS
5 9 (2.86%) Oracle Reports
5 9 (2.86%) QGIS
5 9 (2.86%) SAP HANA
5 9 (2.86%) Spatial Data
5 9 (2.86%) Tableau Desktop
6 7 (2.22%) MongoDB
6 7 (2.22%) NoSQL
7 5 (1.59%) Relational Database
8 4 (1.27%) Data Warehouse
9 3 (0.95%) PostgreSQL
9 3 (0.95%) Redis
10 2 (0.63%) Amazon RDS
10 2 (0.63%) MySQL
Development Applications
1 30 (9.52%) JIRA
2 17 (5.40%) Visual Studio
3 8 (2.54%) Jenkins
4 6 (1.90%) Dreamweaver
4 6 (1.90%) Git (software)
5 5 (1.59%) Cucumber
5 5 (1.59%) Selenium
6 2 (0.63%) Maven
7 1 (0.32%) ERwin
7 1 (0.32%) gulp
7 1 (0.32%) Snakemake
General
1 111 (35.24%) Marketing
1 111 (35.24%) Social Skills
2 49 (15.56%) Analytical Skills
3 48 (15.24%) Finance
4 38 (12.06%) Advertising
5 36 (11.43%) Public Sector
6 21 (6.67%) Retail
7 19 (6.03%) Publishing
8 16 (5.08%) Legal
9 13 (4.13%) Organisational Skills
10 12 (3.81%) Banking
10 12 (3.81%) Presentation Skills
11 11 (3.49%) Law
12 9 (2.86%) Influencing Skills
13 8 (2.54%) Brand Awareness
14 7 (2.22%) Games
14 7 (2.22%) Inclusion and Diversity
15 5 (1.59%) Multimedia
15 5 (1.59%) Telecoms
16 4 (1.27%) Pharmaceutical
Job Titles
1 58 (18.41%) Analyst
2 25 (7.94%) Data Analyst
3 23 (7.30%) Developer
4 21 (6.67%) Consultant
5 20 (6.35%) Designer
6 19 (6.03%) Performance Analyst
7 15 (4.76%) Project Manager
8 11 (3.49%) Architect
9 10 (3.17%) Marketing Manager
10 9 (2.86%) Social Media Manager
10 9 (2.86%) Spatial Analyst
11 8 (2.54%) Marketing Specialist
12 7 (2.22%) Business Analyst
12 7 (2.22%) Content Manager
12 7 (2.22%) SAP Consultant
12 7 (2.22%) SAP HANA Consultant
12 7 (2.22%) Technical Architect
13 6 (1.90%) Social Media Developer
14 5 (1.59%) Digital Analyst
14 5 (1.59%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 24 (7.62%) JSON
2 18 (5.71%) HTML
3 8 (2.54%) CSS
3 8 (2.54%) HTML5
4 7 (2.22%) RESTful
4 7 (2.22%) Spring
5 6 (1.90%) Node.js
5 6 (1.90%) Ruby on Rails
6 5 (1.59%) Django
6 5 (1.59%) Next.js
6 5 (1.59%) Play Framework
6 5 (1.59%) React
7 3 (0.95%) AngularJS
7 3 (0.95%) WebSockets
8 2 (0.63%) jQuery
8 2 (0.63%) Laravel
8 2 (0.63%) PyTorch
8 2 (0.63%) React Native
8 2 (0.63%) Unity (Game Engine)
8 2 (0.63%) Vue.js
Miscellaneous
1 36 (11.43%) User Experience
2 33 (10.48%) Blog
3 11 (3.49%) Self-Motivation
4 10 (3.17%) Algorithms
4 10 (3.17%) Management Information System
5 6 (1.90%) Digital Media
6 5 (1.59%) Fixed Income
6 5 (1.59%) Graphic Design
6 5 (1.59%) Legacy Systems
6 5 (1.59%) Mobile App
6 5 (1.59%) Podcast
7 4 (1.27%) Animation
7 4 (1.27%) Learning Management System
7 4 (1.27%) Photography
7 4 (1.27%) Renewable Energy
8 3 (0.95%) Analytical Mindset
8 3 (0.95%) Distributed Denial-of-Service
9 2 (0.63%) Augmented Reality
9 2 (0.63%) Cyber Kill Chain
9 2 (0.63%) Virtual Team
Operating Systems
1 7 (2.22%) Android
1 7 (2.22%) Apple iOS
2 6 (1.90%) Linux
3 2 (0.63%) Windows
3 2 (0.63%) Windows 10
Processes & Methodologies
1 91 (28.89%) Analytics
2 47 (14.92%) Agile
3 43 (13.65%) Problem-Solving
4 39 (12.38%) Project Management
5 38 (12.06%) Stakeholder Management
6 34 (10.79%) Decision-Making
7 30 (9.52%) Social Media Analytics
8 27 (8.57%) Scrum
9 26 (8.25%) Business Intelligence
9 26 (8.25%) Machine Learning
9 26 (8.25%) Storytelling
9 26 (8.25%) Visualisation
10 25 (7.94%) Personalization
10 25 (7.94%) Web Analytics
11 24 (7.62%) Kanban
12 22 (6.98%) Content Strategy
12 22 (6.98%) Data Analysis
12 22 (6.98%) ETL
13 21 (6.67%) Data Collection
14 20 (6.35%) Data-Driven Decision Making
Programming Languages
1 43 (13.65%) SQL
2 22 (6.98%) Python
3 16 (5.08%) JavaScript
4 13 (4.13%) Java
5 11 (3.49%) Ruby
6 8 (2.54%) PHP
7 7 (2.22%) C
8 5 (1.59%) Scala
9 4 (1.27%) C++
9 4 (1.27%) R
9 4 (1.27%) TypeScript
10 2 (0.63%) Rust
11 1 (0.32%) Apple Swift
11 1 (0.32%) GLSL
11 1 (0.32%) HLSL
11 1 (0.32%) JSX
11 1 (0.32%) MATLAB
Qualifications
1 31 (9.84%) Degree
2 19 (6.03%) Security Cleared
3 17 (5.40%) SC Cleared
4 8 (2.54%) PhD
5 5 (1.59%) Computer Science Degree
6 2 (0.63%) Master's Degree
6 2 (0.63%) PMI Certification
6 2 (0.63%) PMP
7 1 (0.32%) BPSS Clearance
7 1 (0.32%) CAPM
7 1 (0.32%) MBA
7 1 (0.32%) MPhil
7 1 (0.32%) Postgraduate
Quality Assurance & Compliance
1 9 (2.86%) BS7666
2 8 (2.54%) Accessibility
3 7 (2.22%) QA
4 6 (1.90%) GDPR
5 4 (1.27%) Data Quality
5 4 (1.27%) SLA
6 2 (0.63%) ISO/IEC 27001
6 2 (0.63%) PMO
6 2 (0.63%) WCAG
7 1 (0.32%) GRC
System Software
1 2 (0.63%) Active Directory
2 1 (0.32%) Docker
Systems Management
1 5 (1.59%) Opscode Chef
1 5 (1.59%) Puppet
2 2 (0.63%) AirWatch
2 2 (0.63%) Microsoft Intune
2 2 (0.63%) SCCM
3 1 (0.32%) Single Sign-On
3 1 (0.32%) Terraform
Vendors
1 45 (14.29%) Google
2 27 (8.57%) Facebook
2 27 (8.57%) Microsoft
3 25 (7.94%) Adobe
4 19 (6.03%) Twitter
5 18 (5.71%) Instagram
6 16 (5.08%) Salesforce.com
7 13 (4.13%) SAP
7 13 (4.13%) YouTube
8 10 (3.17%) Mercator
9 9 (2.86%) Mapbox
9 9 (2.86%) Oracle
9 9 (2.86%) Splunk
10 7 (2.22%) Hootsuite
10 7 (2.22%) TikTok
11 5 (1.59%) Ahrefs
12 4 (1.27%) Cadence
12 4 (1.27%) GoCardless
12 4 (1.27%) NN4M
13 3 (0.95%) Snapchat