The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Social Media
UK
Rank 377 423 404
Rank change year-on-year +46 -19  
Contract jobs citing Social Media 225 228 227
As % of all contract IT jobs advertised in the UK 0.50% 0.43% 0.43%
As % of the Miscellaneous category 1.55% 1.38% 1.42%
Number of daily rates quoted 141 125 137
Median daily rate £350 £350 £375
Median daily rate % change year-on-year - -6.66%  
90% offered a daily rate of more than £225 £200 £221
10% offered a daily rate of more than £650 £650 £530
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 12 16 5
Median hourly rate £31.50 £20.50 £12.00
Median hourly rate % change year-on-year +53.65% +70.83%  
90% offered a hourly rate of more than £17.53 £13.75 £11.00
10% offered a hourly rate of more than £44.83 £31.80 £29.00
UK excluding London median hourly rate £15.02 £17.00 £11.50
% change year-on-year -11.67% +47.82%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

Generic IT Skills
UK
Contract job vacancies with a requirement for generic IT skills 14491 16557 16015
As % of all contract IT job vacancies advertised in the UK 31.99% 31.12% 30.28%
Number of daily rates quoted 9338 10791 9675
Median daily rate £445 £425 £420
Median daily rate % change year-on-year +4.70% +1.19%  
90% offered a daily rate of more than £265 £260 £250
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £396 £375 £375
% change year-on-year +5.46% -  
Number of hourly rates quoted 544 561 669
Median hourly rate £22.50 £22.84 £19.00
Median hourly rate % change year-on-year -1.46% +20.18%  
90% offered a hourly rate of more than £11.33 £12.50 £11.72
10% offered a hourly rate of more than £50.00 £51.00 £45.00
UK excluding London median hourly rate £18.84 £28.50 £18.75
% change year-on-year -33.89% +52.00%  

Social Media
Job Vacancy Trend

The job posting trend of jobs advertised citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 3 months to 25 March 2017.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 3 months to 25 March 2017.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 218 £350 - 162
London +13 122 £363 +3.57% 73
South East +25 40 £325 -2.98% 20
City of London -2 15 £344 -0.07% 13
Yorkshire +27 14 £300 -57.14% 10
West Midlands +16 12 £418 +11.33% 6
Worthing +25 11 £325 -
West Yorkshire +18 11 £300 -57.14% 5
West Sussex +9 11 £325 -16.12% 2
North West +20 10 £413 -36.00% 26
Surrey +12 9 £300 -25.00% 2
East of England +6 8 £313 - 15
North East -4 8 £290 -58.57% 1
Berkshire +20 7 £300 +27.65% 9
Leeds +14 6 £325 -53.57% 4
Newcastle upon Tyne -6 6 £290 -58.57% 1
Tyne and Wear -7 6 £290 -58.57% 1
Coventry +8 5 £425 +13.33% 1
Scotland +23 4 £475 +38.18% 3
Edinburgh +20 4 £475 +5.55% 2
Reading +15 4 £300 +55.84% 7
East Midlands -3 4 £250 -16.66% 6
Buckinghamshire -8 4 £513 +97.11% 2
Leicester - 4 £250 -
Essex - 4 £330 - 5
Leicestershire - 4 £250 -
Shropshire +31 3 - - 1
Telford +31 3 - - 1
Lancashire +20 3 £501 -28.50% 1
South West -2 3 £456 +65.90% 5

Social Media
Top 30 Related IT Skills

For the 6 months to 25 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media.

1 166 (36.64%) Agile Software Development
2 140 (30.91%) Marketing
3 101 (22.30%) Analytics
4 90 (19.87%) User Experience
5 69 (15.23%) SEO
6 67 (14.79%) Java
7 66 (14.57%) Adobe
8 62 (13.69%) HTML
9 55 (12.14%) E-Commerce
10 53 (11.70%) Digital Marketing
11 49 (10.82%) Stakeholder Management
12 47 (10.38%) Project Management
13 45 (9.93%) CSS
13 45 (9.93%) Retail
14 44 (9.71%) Content Management
14 44 (9.71%) Finance
15 43 (9.49%) Publishing
16 42 (9.27%) Google
17 41 (9.05%) Degree
18 40 (8.83%) Scrum
19 38 (8.39%) Google Analytics
20 35 (7.73%) Legal
20 35 (7.73%) TDD
21 34 (7.51%) CMS
21 34 (7.51%) SQL
22 32 (7.06%) Microservices
23 31 (6.84%) CRM
23 31 (6.84%) Business Intelligence
24 30 (6.62%) SOA
24 30 (6.62%) J2EE

Social Media
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (7.51%) CMS
2 27 (5.96%) Confluence
3 20 (4.42%) Oracle SOA Suite
4 13 (2.87%) Adobe Experience Manager
5 8 (1.77%) WordPress
6 4 (0.88%) SharePoint
7 3 (0.66%) Apache
7 3 (0.66%) Apache Spark
7 3 (0.66%) BizTalk Server
7 3 (0.66%) Marvel
7 3 (0.66%) SAS
7 3 (0.66%) Sitecore CMS
8 2 (0.44%) Apache Pig
8 2 (0.44%) Drupal
8 2 (0.44%) Elasticsearch
8 2 (0.44%) Facebook Platform
9 1 (0.22%) ExpressionEngine
9 1 (0.22%) Kentico
9 1 (0.22%) Oracle Workflow
9 1 (0.22%) Umbraco
Applications
1 23 (5.08%) Adobe Creative Suite
2 22 (4.86%) MS PowerPoint
3 14 (3.09%) MS Office
4 13 (2.87%) MS Visio
5 12 (2.65%) Photoshop
6 9 (1.99%) Adobe Illustrator
7 6 (1.32%) MS Excel
8 5 (1.10%) InDesign
9 3 (0.66%) InVision
10 2 (0.44%) SPSS
10 2 (0.44%) Weka
11 1 (0.22%) Adobe After Effects
11 1 (0.22%) Blender
11 1 (0.22%) CINEMA 4D
11 1 (0.22%) Maya
Business Applications
1 16 (3.53%) Sprinklr
2 15 (3.31%) Payment Gateway
3 11 (2.43%) Adobe Campaign
4 4 (0.88%) Dynamics CRM
5 3 (0.66%) Dynamics NAV
5 3 (0.66%) Eloqua
5 3 (0.66%) Radian6
6 1 (0.22%) Salesforce.com CRM
6 1 (0.22%) SAP Oil and Gas
6 1 (0.22%) Social Studio
6 1 (0.22%) WebTrends
Cloud Services
1 38 (8.39%) Google Analytics
2 17 (3.75%) Adobe Analytics
3 12 (2.65%) SaaS
4 6 (1.32%) AdWords
5 5 (1.10%) IaaS
6 4 (0.88%) Amazon AWS
6 4 (0.88%) Yammer
7 2 (0.44%) Adobe Creative Cloud
7 2 (0.44%) BlueKai
7 2 (0.44%) Cloud Computing
8 1 (0.22%) Google Tag Manager
8 1 (0.22%) Microsoft Azure
8 1 (0.22%) Socialbakers
Communications & Networking
1 10 (2.21%) Internet
1 10 (2.21%) SMS
2 6 (1.32%) Intranet
3 3 (0.66%) Broadband
4 2 (0.44%) BGP
4 2 (0.44%) Firewall
4 2 (0.44%) IPv6
4 2 (0.44%) LAN
4 2 (0.44%) MPLS
4 2 (0.44%) OSPF
4 2 (0.44%) TCP/IP
4 2 (0.44%) VLAN
4 2 (0.44%) VPN
4 2 (0.44%) VRRP
4 2 (0.44%) WAN
4 2 (0.44%) Wireless
4 2 (0.44%) WLAN
5 1 (0.22%) Cisco ASA
5 1 (0.22%) Network Security
5 1 (0.22%) RTSP
Database & Business Intelligence
1 29 (6.40%) Big Data
2 17 (3.75%) Endeca
3 14 (3.09%) NoSQL
4 13 (2.87%) MongoDB
5 9 (1.99%) Data Warehouse
6 8 (1.77%) MySQL
6 8 (1.77%) Relational Database
7 7 (1.55%) Hadoop
8 6 (1.32%) QlikView
9 3 (0.66%) Apache Cassandra
9 3 (0.66%) Apache Hive
9 3 (0.66%) Data Mining
9 3 (0.66%) HBase
9 3 (0.66%) Pentaho
9 3 (0.66%) Power BI
10 2 (0.44%) CouchDB
10 2 (0.44%) GIS
10 2 (0.44%) Redis
10 2 (0.44%) Riak
10 2 (0.44%) Sqoop
Development Applications
1 30 (6.62%) JIRA
2 28 (6.18%) Jenkins
3 26 (5.74%) Git (software)
4 24 (5.30%) Selenium
5 20 (4.42%) Gradle
6 16 (3.53%) JUnit
6 16 (3.53%) Mockito
6 16 (3.53%) Spock
7 14 (3.09%) Axure RP
8 13 (2.87%) Balsamiq Mockups
9 8 (1.77%) Cucumber
10 6 (1.32%) Dreamweaver
10 6 (1.32%) Subversion
11 5 (1.10%) Maven
12 3 (0.66%) Hudson
12 3 (0.66%) SonarQube
13 2 (0.44%) Android Studio
13 2 (0.44%) Grunt
13 2 (0.44%) Mocha
13 2 (0.44%) webpack
General
1 140 (30.91%) Marketing
2 45 (9.93%) Retail
3 44 (9.71%) Finance
4 43 (9.49%) Publishing
5 35 (7.73%) Legal
6 18 (3.97%) Advertising
6 18 (3.97%) Banking
7 12 (2.65%) Games
7 12 (2.65%) Telecoms
8 7 (1.55%) Brand Awareness
9 6 (1.32%) Manufacturing
10 5 (1.10%) Billing
10 5 (1.10%) Retail Banking
11 4 (0.88%) Automotive
11 4 (0.88%) Back Office
11 4 (0.88%) Multimedia
12 3 (0.66%) Electronics
13 2 (0.44%) Local Government
13 2 (0.44%) Music Industry
13 2 (0.44%) Pharmaceutical
Job Titles
1 64 (14.13%) Designer
2 59 (13.02%) Developer
3 46 (10.15%) Analyst
4 37 (8.17%) Architect
5 32 (7.06%) Content Designer
6 18 (3.97%) Consultant
6 18 (3.97%) Digital Architect
6 18 (3.97%) Marketing Manager
6 18 (3.97%) Solutions Architect
7 16 (3.53%) Digital Analyst
7 16 (3.53%) Senior Developer
7 16 (3.53%) UX Designer
8 15 (3.31%) Digital Designer
8 15 (3.31%) Project Manager
9 14 (3.09%) Business Analyst
9 14 (3.09%) Digital Marketing Architect
10 11 (2.43%) Digital Content Designer
10 11 (2.43%) Front End Developer (Client-Side Developer)
10 11 (2.43%) User Researcher
11 10 (2.21%) Web Analyst
Libraries, Frameworks & Software Standards
1 62 (13.69%) HTML
2 45 (9.93%) CSS
3 30 (6.62%) J2EE
4 29 (6.40%) RESTful
4 29 (6.40%) Spring
5 27 (5.96%) Web Services
6 22 (4.86%) HTML5
7 15 (3.31%) JSON
8 13 (2.87%) .NET
9 11 (2.43%) CSS3
9 11 (2.43%) jQuery
10 9 (1.99%) React
11 8 (1.77%) AngularJS
11 8 (1.77%) Django
11 8 (1.77%) Play Framework
12 7 (1.55%) Node.js
13 5 (1.10%) Hibernate
13 5 (1.10%) Middleware
13 5 (1.10%) REST
13 5 (1.10%) Sass
Miscellaneous
1 90 (19.87%) User Experience
2 29 (6.40%) Analytical Skills
3 25 (5.52%) Blog
4 19 (4.19%) Enterprise Software
5 17 (3.75%) iPad
5 17 (3.75%) Mobile App
6 11 (2.43%) Digital Media
6 11 (2.43%) FMCG
7 10 (2.21%) Management Information System
7 10 (2.21%) Virtual Team
8 7 (1.55%) Credit Risk
8 7 (1.55%) Social Network
9 5 (1.10%) Animation
9 5 (1.10%) Computer Science
9 5 (1.10%) Fintech
9 5 (1.10%) Graphic Design
9 5 (1.10%) Photography
9 5 (1.10%) Tandem
10 4 (0.88%) Algorithms
11 3 (0.66%) SCADA
Operating Systems
1 15 (3.31%) Linux
2 13 (2.87%) Android
3 8 (1.77%) Apple iOS
4 4 (0.88%) Unix
4 4 (0.88%) Windows
5 1 (0.22%) Mac OS
5 1 (0.22%) Windows 10
5 1 (0.22%) Windows 7
5 1 (0.22%) Windows 8
Processes & Methodologies
1 166 (36.64%) Agile Software Development
2 101 (22.30%) Analytics
3 69 (15.23%) SEO
4 55 (12.14%) E-Commerce
5 53 (11.70%) Digital Marketing
6 49 (10.82%) Stakeholder Management
7 47 (10.38%) Project Management
8 44 (9.71%) Content Management
9 40 (8.83%) Scrum
10 35 (7.73%) TDD
11 32 (7.06%) Microservices
12 31 (6.84%) Business Intelligence
12 31 (6.84%) CRM
13 30 (6.62%) Kanban
13 30 (6.62%) SOA
14 26 (5.74%) Web Application Development
15 25 (5.52%) Open Source
15 25 (5.52%) Pay per click
16 23 (5.08%) BDD
17 22 (4.86%) Copywriting
Programming Languages
1 67 (14.79%) Java
2 34 (7.51%) SQL
3 25 (5.52%) JavaScript
4 24 (5.30%) Python
5 16 (3.53%) PHP
6 12 (2.65%) Ruby
6 12 (2.65%) Scala
7 5 (1.10%) R
8 4 (0.88%) C
8 4 (0.88%) VB
9 3 (0.66%) Apple Swift
9 3 (0.66%) Groovy
10 2 (0.44%) Objective-C
10 2 (0.44%) Perl
11 1 (0.22%) C#
11 1 (0.22%) C++
11 1 (0.22%) ES6
Qualifications
1 41 (9.05%) Degree
2 12 (2.65%) Security Cleared
3 7 (1.55%) BPSS Clearance
4 3 (0.66%) Cisco Certification
4 3 (0.66%) PhD
5 2 (0.44%) CCNA
5 2 (0.44%) CISSP
5 2 (0.44%) JNCIA
5 2 (0.44%) PRINCE2 Practitioner
5 2 (0.44%) RHCT
6 1 (0.22%) CCNP
6 1 (0.22%) CESG Certified Professional
6 1 (0.22%) CITP
6 1 (0.22%) CRISC
6 1 (0.22%) CTC Cleared
6 1 (0.22%) IISP
6 1 (0.22%) MBCS
6 1 (0.22%) PMI Certification
6 1 (0.22%) PMP
6 1 (0.22%) PRINCE2 Certification
Quality Assurance & Compliance
1 12 (2.65%) Data Quality
2 7 (1.55%) Actionable Recommendations
2 7 (1.55%) PMO
2 7 (1.55%) QA
3 6 (1.32%) Disclosure Scotland
4 3 (0.66%) Solvency II
5 1 (0.22%) COBIT
5 1 (0.22%) ISO/IEC 27001
System Software
1 20 (4.42%) Docker
2 2 (0.44%) Apache Flume
Systems Management
1 17 (3.75%) Ansible
2 11 (2.43%) Opscode Chef
3 9 (1.99%) Puppet
4 1 (0.22%) FortiGate
Vendors
1 66 (14.57%) Adobe
2 42 (9.27%) Google
3 29 (6.40%) Facebook
4 24 (5.30%) Oracle
5 22 (4.86%) Twitter
6 18 (3.97%) ATG
7 15 (3.31%) Microsoft
7 15 (3.31%) Tableau
8 11 (2.43%) Salesforce.com
9 7 (1.55%) Brandwatch
10 6 (1.32%) MicroStrategy
11 5 (1.10%) Omniture
12 4 (0.88%) Pega
12 4 (0.88%) SAP
12 4 (0.88%) Sitecore
13 3 (0.66%) Apple
13 3 (0.66%) Blackboard
13 3 (0.66%) Cisco
13 3 (0.66%) DoubleClick
13 3 (0.66%) Zend
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