Period
to 20 January 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 457 417 432
Rank change year-on-year -40 +15 -35
Contract jobs citing Social Media 460 507 525
As % of all contract IT jobs advertised in the UK 0.46% 0.52% 0.49%
As % of the Miscellaneous category 1.38% 1.60% 1.48%
Number of daily rates quoted 272 310 380
UK median daily rate £375 £350 £400
Median daily rate % change year-on-year +7.14% -12.50% +6.67%
10th Percentile £163 £169 £150
90th Percentile £550 £538 £675
UK excluding London median daily rate £350 £350 £400
% change year-on-year - -12.50% +23.08%
Number of hourly rates quoted 38 39 32
UK median hourly rate £28.50 £29.00 £15.50
Median hourly rate % change year-on-year -1.72% +87.10% -21.52%
10th Percentile £14.05 £16.93 £11.03
90th Percentile £46.08 £45.90 £46.33
UK excluding London median hourly rate £28.07 £20.00 £15.00
% change year-on-year +40.35% +33.33% -14.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 33,303 31,637 35,368
As % of all contract IT jobs advertised in the UK 33.50% 32.67% 32.70%
Number of daily rates quoted 22,301 20,633 22,554
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £263 £251 £238
90th Percentile £650 £625 £625
UK excluding London median daily rate £400 £394 £375
% change year-on-year +1.65% +4.93% +4.17%
Number of hourly rates quoted 941 1,115 1,415
UK median hourly rate £21.79 £20.50 £20.00
Median hourly rate % change year-on-year +6.29% +2.50% +14.29%
10th Percentile £11.25 £11.32 £11.25
90th Percentile £49.50 £47.50 £47.50
UK excluding London median hourly rate £21.50 £20.00 £20.00
% change year-on-year +7.50% - +14.29%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 20 January 2018.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 20 January 2018.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 445 £375 +7.14% 345
London -27 276 £389 +11.07% 165
UK excluding London -44 177 £350 - 190
South East -8 87 £325 - 51
North of England +13 32 £575 +27.78% 58
North West +10 22 £613 +28.95% 29
Midlands -13 22 £400 -3.61% 30
West Midlands +15 21 £400 -3.03% 18
South West +4 13 £234 -6.60% 14
East of England -33 11 £235 -33.00% 27
Scotland -19 10 £300 -36.84% 7
Yorkshire -9 7 £468 +4.00% 21
North East +48 4 £733 +129.06% 8
Wales +14 2 £313 -30.56% 1
East Midlands -10 1 £275 -37.14% 12

For the 6 months to 20 January 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Social Media.

1 203 (44.13%) Marketing
2 156 (33.91%) Agile Software Development
3 104 (22.61%) Analytics
4 80 (17.39%) HTML
4 80 (17.39%) Digital Marketing
5 70 (15.22%) Finance
6 65 (14.13%) Content Management
7 64 (13.91%) E-Commerce
8 60 (13.04%) CSS
9 59 (12.83%) Adobe
10 56 (12.17%) Degree
11 55 (11.96%) CMS
12 53 (11.52%) SEO
13 52 (11.30%) Mobile App
14 50 (10.87%) JavaScript
15 49 (10.65%) Photoshop
15 49 (10.65%) User Experience
16 48 (10.43%) Java
17 47 (10.22%) Web Services
18 45 (9.78%) CRM
18 45 (9.78%) Microsoft
19 43 (9.35%) Google
20 42 (9.13%) Facebook
20 42 (9.13%) Advertising
21 40 (8.70%) Project Management
22 38 (8.26%) Scrum
22 38 (8.26%) Adobe Illustrator
22 38 (8.26%) JIRA
23 37 (8.04%) Twitter
24 36 (7.83%) Stakeholder Management

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (11.96%) CMS
2 33 (7.17%) Confluence
3 23 (5.00%) Oracle SOA Suite
4 22 (4.78%) Adobe Experience Manager
5 21 (4.57%) WordPress
6 17 (3.70%) SharePoint
7 15 (3.26%) Apache
8 12 (2.61%) Drupal
9 7 (1.52%) MS Project Server
10 6 (1.30%) Umbraco
11 5 (1.09%) Kentico
12 4 (0.87%) IIS
12 4 (0.87%) nginx
13 2 (0.43%) Apache Spark
14 1 (0.22%) BizTalk Server
14 1 (0.22%) ColdFusion
14 1 (0.22%) Elasticsearch
14 1 (0.22%) Magnolia
14 1 (0.22%) SharePoint 2010
14 1 (0.22%) Sitefinity
Applications
1 49 (10.65%) Photoshop
2 38 (8.26%) Adobe Illustrator
3 31 (6.74%) Microsoft PowerPoint
4 22 (4.78%) Microsoft Office
5 21 (4.57%) Microsoft Excel
6 18 (3.91%) Adobe Creative Suite
7 16 (3.48%) InDesign
8 9 (1.96%) MS Visio
9 7 (1.52%) Microsoft Project
10 5 (1.09%) Adobe After Effects
10 5 (1.09%) Adobe Premiere
11 3 (0.65%) Fireworks
12 2 (0.43%) Vectorworks
13 1 (0.22%) Chatbot
13 1 (0.22%) Spreadsheet
Business Applications
1 23 (5.00%) Payment Gateway
2 7 (1.52%) Dynamics CRM
2 7 (1.52%) SAP Oil and Gas
3 3 (0.65%) Eloqua
3 3 (0.65%) Oracle CRM
3 3 (0.65%) Oracle CRM On Demand
3 3 (0.65%) Radian6
3 3 (0.65%) Social Studio
3 3 (0.65%) Sprinklr
4 2 (0.43%) Magento
4 2 (0.43%) NetSuite
5 1 (0.22%) Adobe Campaign
5 1 (0.22%) Salesforce.com CRM
5 1 (0.22%) Scribe Insight
5 1 (0.22%) WebTrends
Cloud Services
1 30 (6.52%) Google Analytics
2 21 (4.57%) Office 365
3 11 (2.39%) AdWords
4 10 (2.17%) Amazon AWS
5 9 (1.96%) npm
6 7 (1.52%) AWS Lambda
7 5 (1.09%) SaaS
8 4 (0.87%) Adobe Creative Cloud
8 4 (0.87%) Amazon S3
8 4 (0.87%) CloudFront
8 4 (0.87%) GitHub
8 4 (0.87%) Microsoft Azure
8 4 (0.87%) Serverless
9 3 (0.65%) Cloud Computing
9 3 (0.65%) Google Cloud Platform
9 3 (0.65%) IaaS
9 3 (0.65%) PaaS
9 3 (0.65%) Salesforce Sales Cloud
9 3 (0.65%) Salesforce Service Cloud
9 3 (0.65%) Yammer
Communications & Networking
1 23 (5.00%) Internet
2 9 (1.96%) Intranet
3 5 (1.09%) SMS
3 5 (1.09%) Wi-Fi
4 4 (0.87%) Bluetooth
4 4 (0.87%) LAN
4 4 (0.87%) VPN
5 3 (0.65%) CTI
5 3 (0.65%) WAN
6 2 (0.43%) Broadband
6 2 (0.43%) Cisco IOS
6 2 (0.43%) Junos
6 2 (0.43%) Wireless
7 1 (0.22%) LTE
7 1 (0.22%) NAS
7 1 (0.22%) Network Security
7 1 (0.22%) Skype
Database & Business Intelligence
1 23 (5.00%) Endeca
2 11 (2.39%) Data Warehouse
3 10 (2.17%) MySQL
3 10 (2.17%) SQL Server
4 5 (1.09%) Neo4j
5 4 (0.87%) Amazon DynamoDB
5 4 (0.87%) Big Data
5 4 (0.87%) PostgreSQL
5 4 (0.87%) Relational Database
6 3 (0.65%) Data Mining
7 1 (0.22%) Amazon RDS
7 1 (0.22%) EDRMS
7 1 (0.22%) RDBMS
7 1 (0.22%) Redis
Development Applications
1 38 (8.26%) JIRA
2 33 (7.17%) Git (software)
3 29 (6.30%) Jenkins
3 29 (6.30%) JUnit
3 29 (6.30%) Mockito
4 23 (5.00%) Gradle
4 23 (5.00%) Selenium
4 23 (5.00%) Spock
5 9 (1.96%) Grunt
5 9 (1.96%) gulp
6 8 (1.74%) webpack
7 6 (1.30%) Mercurial
8 5 (1.09%) GitLab
9 4 (0.87%) Babel
9 4 (0.87%) Bitbucket
10 3 (0.65%) Xcode
11 2 (0.43%) Axure RP
12 1 (0.22%) Jasmine
12 1 (0.22%) Maven
12 1 (0.22%) PEAR
General
1 203 (44.13%) Marketing
2 70 (15.22%) Finance
3 42 (9.13%) Advertising
4 31 (6.74%) Publishing
5 24 (5.22%) Legal
6 21 (4.57%) Retail
7 17 (3.70%) Telecoms
8 14 (3.04%) Banking
9 12 (2.61%) Brand Awareness
10 10 (2.17%) Multimedia
11 9 (1.96%) Financial Institution
11 9 (1.96%) Games
12 7 (1.52%) Manufacturing
12 7 (1.52%) Pharmaceutical
13 6 (1.30%) Electronics
14 3 (0.65%) French Language
14 3 (0.65%) German Language
15 2 (0.43%) Local Government
15 2 (0.43%) Spanish Language
16 1 (0.22%) Retail Banking
Job Titles
1 95 (20.65%) Developer
2 66 (14.35%) Designer
3 44 (9.57%) Architect
4 33 (7.17%) Analyst
5 28 (6.09%) Marketing Manager
6 23 (5.00%) Oracle Developer
7 20 (4.35%) Content Designer
7 20 (4.35%) Project Manager
7 20 (4.35%) Solutions Architect
8 19 (4.13%) Business Analyst
9 17 (3.70%) Technical Architect
10 16 (3.48%) Front End Developer (Client-Side Developer)
10 16 (3.48%) Graphic Designer
11 15 (3.26%) Digital Designer
11 15 (3.26%) HTML Developer
11 15 (3.26%) Social Media Manager
12 13 (2.83%) PHP Developer
12 13 (2.83%) Senior Architect
13 12 (2.61%) Senior Technical Architect
14 11 (2.39%) Web Developer
Libraries, Frameworks & Software Standards
1 80 (17.39%) HTML
2 60 (13.04%) CSS
3 47 (10.22%) Web Services
4 30 (6.52%) HTML5
4 30 (6.52%) RESTful
5 24 (5.22%) J2EE
6 23 (5.00%) Spring
7 22 (4.78%) Sass
7 22 (4.78%) XML
8 20 (4.35%) CSS3
9 19 (4.13%) jQuery
10 16 (3.48%) REST
11 13 (2.83%) React
12 12 (2.61%) LESS
12 12 (2.61%) Node.js
13 10 (2.17%) .NET
14 8 (1.74%) Backbone.js
15 7 (1.52%) AngularJS
15 7 (1.52%) SAML
15 7 (1.52%) SOAP
Miscellaneous
1 52 (11.30%) Mobile App
2 49 (10.65%) User Experience
3 36 (7.83%) Analytical Skills
4 24 (5.22%) Graphic Design
5 23 (5.00%) Enterprise Software
5 23 (5.00%) iPad
6 22 (4.78%) Virtual Team
7 17 (3.70%) Fintech
8 13 (2.83%) Computer Science
8 13 (2.83%) FMCG
9 12 (2.61%) Blog
10 10 (2.17%) Digital Media
11 9 (1.96%) Video Editing
12 8 (1.74%) Hedge funds
12 8 (1.74%) Management Information System
13 7 (1.52%) Photography
14 5 (1.09%) Animation
15 4 (0.87%) Data Structures
15 4 (0.87%) Internet of Things
15 4 (0.87%) Video Conferencing
Operating Systems
1 18 (3.91%) Android
2 17 (3.70%) Apple iOS
3 13 (2.83%) Windows
4 12 (2.61%) Linux
5 4 (0.87%) Mac OS X
6 2 (0.43%) Mac OS
6 2 (0.43%) Windows 10
6 2 (0.43%) Windows Mobile
7 1 (0.22%) Unix
Processes & Methodologies
1 156 (33.91%) Agile Software Development
2 104 (22.61%) Analytics
3 80 (17.39%) Digital Marketing
4 65 (14.13%) Content Management
5 64 (13.91%) E-Commerce
6 53 (11.52%) SEO
7 45 (9.78%) CRM
8 40 (8.70%) Project Management
9 38 (8.26%) Scrum
10 36 (7.83%) Stakeholder Management
11 35 (7.61%) Continuous Integration
12 30 (6.52%) SOA
13 27 (5.87%) DevOps
13 27 (5.87%) ERP
13 27 (5.87%) Web Development
14 26 (5.65%) Business Intelligence
15 25 (5.43%) B2B
15 25 (5.43%) BDD
15 25 (5.43%) TDD
16 23 (5.00%) Microservices
Programming Languages
1 50 (10.87%) JavaScript
2 48 (10.43%) Java
3 25 (5.43%) PHP
4 14 (3.04%) SQL
5 10 (2.17%) ES6
6 7 (1.52%) Python
7 5 (1.09%) Apple Swift
7 5 (1.09%) C#
7 5 (1.09%) Objective-C
7 5 (1.09%) TypeScript
8 3 (0.65%) R
9 2 (0.43%) C
9 2 (0.43%) C++
9 2 (0.43%) Scala
9 2 (0.43%) VBA
10 1 (0.22%) Perl
10 1 (0.22%) PHP 5
10 1 (0.22%) PL/SQL
10 1 (0.22%) PowerShell
Qualifications
1 56 (12.17%) Degree
2 9 (1.96%) Computer Science Degree
2 9 (1.96%) PMI Certification
2 9 (1.96%) PMP
2 9 (1.96%) Security Cleared
3 4 (0.87%) SC Cleared
4 3 (0.65%) CTC Cleared
5 2 (0.43%) CCNA
5 2 (0.43%) Cisco Certification
5 2 (0.43%) CWNA
5 2 (0.43%) DV Cleared
5 2 (0.43%) Master's Degree
6 1 (0.22%) CESG Certified Professional
6 1 (0.22%) CISSP
6 1 (0.22%) CITP
6 1 (0.22%) IISP
6 1 (0.22%) ISEB
6 1 (0.22%) MBCS
6 1 (0.22%) PhD
6 1 (0.22%) Postgraduate
Quality Assurance & Compliance
1 23 (5.00%) QA
2 3 (0.65%) Disclosure Scotland
3 2 (0.43%) GDPR
3 2 (0.43%) SLA
4 1 (0.22%) GCP
4 1 (0.22%) PMO
System Software
1 29 (6.30%) Docker
2 7 (1.52%) Active Directory
3 1 (0.22%) Virtual Desktop
3 1 (0.22%) VMware Infrastructure
Systems Management
1 23 (5.00%) Ansible
2 6 (1.30%) Systems Management Server (SMS)
3 5 (1.09%) Puppet
4 4 (0.87%) Packer
4 4 (0.87%) Terraform
5 2 (0.43%) EMC NetWorker
5 2 (0.43%) Microsoft Intune
Vendors
1 59 (12.83%) Adobe
2 45 (9.78%) Microsoft
3 43 (9.35%) Google
4 42 (9.13%) Facebook
5 37 (8.04%) Twitter
6 27 (5.87%) Oracle
7 23 (5.00%) ATG
8 22 (4.78%) SAP
9 11 (2.39%) Salesforce.com
10 5 (1.09%) IBM
10 5 (1.09%) Pardot
10 5 (1.09%) Workday
11 4 (0.87%) Cisco
11 4 (0.87%) New Relic
11 4 (0.87%) Tableau
12 3 (0.65%) Avaya
12 3 (0.65%) hybris
12 3 (0.65%) Informatica
12 3 (0.65%) Sitecore
12 3 (0.65%) Verint