Period
to 21 September 2019

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 21 September 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
21 Sep 2019
Same period 2018 Same period 2017
Rank 526 540 457
Rank change year-on-year +14 -83 +8
Contract jobs citing Social Media 304 391 475
As % of all contract IT jobs advertised in the UK 0.35% 0.38% 0.48%
As % of the Miscellaneous category 1.10% 1.17% 1.46%
Number of daily rates quoted 200 206 258
UK median daily rate £388 £359 £384
Median daily rate % change year-on-year +8.09% -6.58% +9.64%
10th Percentile £225 £150 £186
90th Percentile £550 £581 £538
UK excluding London median daily rate £400 £373 £325
% change year-on-year +7.38% +14.62% -7.14%
Number of hourly rates quoted 14 22 35
UK median hourly rate £32.50 £33.75 £24.75
Median hourly rate % change year-on-year -3.70% +36.36% +23.75%
10th Percentile £13.05 £13.78 £13.60
90th Percentile £39.48 £53.79 £43.80
UK excluding London median hourly rate £13.10 £19.00 £22.25
% change year-on-year -31.05% -14.61% +23.61%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 27,610 33,332 32,471
As % of all contract IT jobs advertised in the UK 31.39% 32.44% 32.86%
Number of daily rates quoted 17,501 21,571 21,112
UK median daily rate £475 £473 £450
Median daily rate % change year-on-year +0.53% +5.00% +5.88%
10th Percentile £270 £275 £263
90th Percentile £675 £650 £650
UK excluding London median daily rate £425 £420 £400
% change year-on-year +1.19% +5.00% +3.23%
Number of hourly rates quoted 1,029 1,042 1,002
UK median hourly rate £22.00 £20.00 £20.50
Median hourly rate % change year-on-year +10.00% -2.44% +1.18%
10th Percentile £11.63 £12.25 £11.25
90th Percentile £53.75 £50.00 £49.95
UK excluding London median hourly rate £20.63 £19.00 £20.00
% change year-on-year +8.55% -5.00% -3.10%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 21 September 2019.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 21 September 2019.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 21 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 284 £400 +10.34% 164
London +65 196 £375 +9.09% 50
UK excluding London -40 94 £400 +7.38% 127
South East -27 32 £344 - 31
North of England +4 17 £425 -23.15% 24
Midlands +38 16 £463 +19.35% 26
West Midlands +38 13 £488 +28.80% 13
South West -16 11 £438 +16.67% 15
Scotland +28 8 £260 +20.93% 5
East of England +19 8 £338 +125.00% 18
Yorkshire +17 7 £463 +57.45% 14
North West +5 6 £413 -28.88% 9
North East +16 4 £338 +3.85% 1
East Midlands +15 3 £400 -21.95% 13
Wales +24 2 £363 - 8

For the 6 months to 21 September 2019, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 126 (41.45%) Marketing
2 83 (27.30%) Finance
3 74 (24.34%) Analytics
4 51 (16.78%) Agile Software Development
5 48 (15.79%) Digital Marketing
6 44 (14.47%) HTML
6 44 (14.47%) JavaScript
7 43 (14.14%) Microsoft
8 41 (13.49%) CMS
8 41 (13.49%) CSS
9 38 (12.50%) Project Management
10 37 (12.17%) SEO
11 35 (11.51%) Problem-Solving
12 34 (11.18%) Degree
13 30 (9.87%) Google
13 30 (9.87%) User Experience
14 29 (9.54%) jQuery
14 29 (9.54%) Data Science
15 26 (8.55%) Public Sector
16 25 (8.22%) Windows
16 25 (8.22%) Adobe
17 24 (7.89%) Microsoft Office
17 24 (7.89%) Publishing
17 24 (7.89%) Stakeholder Management
17 24 (7.89%) Google Analytics
17 24 (7.89%) Content Management
18 23 (7.57%) Business Intelligence
18 23 (7.57%) Azure
19 22 (7.24%) DevOps
19 22 (7.24%) Web Development

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (13.49%) CMS
2 13 (4.28%) Adobe Experience Manager
2 13 (4.28%) WordPress
3 12 (3.95%) SharePoint
4 11 (3.62%) Confluence
5 8 (2.63%) Apache
6 7 (2.30%) Skype for Business
7 5 (1.64%) SAS
8 3 (0.99%) Drupal
8 3 (0.99%) EPiServer
8 3 (0.99%) Sitecore CMS
9 2 (0.66%) Apache Spark
9 2 (0.66%) Umbraco
10 1 (0.33%) Commerce Server
10 1 (0.33%) Elasticsearch
Applications
1 24 (7.89%) Microsoft Office
2 20 (6.58%) Microsoft PowerPoint
3 14 (4.61%) Microsoft Excel
3 14 (4.61%) Photoshop
4 10 (3.29%) Adobe Illustrator
5 4 (1.32%) Spreadsheet
6 3 (0.99%) Adobe After Effects
6 3 (0.99%) Weka
7 2 (0.66%) Adobe Creative Suite
7 2 (0.66%) Adobe Premiere
8 1 (0.33%) CINEMA 4D
8 1 (0.33%) Figma
8 1 (0.33%) InVision
8 1 (0.33%) MS Visio
8 1 (0.33%) Sketch
8 1 (0.33%) SPSS
8 1 (0.33%) Stata
8 1 (0.33%) UXPin
Business Applications
1 5 (1.64%) Sprinklr
2 2 (0.66%) Changepoint
3 1 (0.33%) Distributed Ledger
Cloud Services
1 24 (7.89%) Google Analytics
2 23 (7.57%) Azure
3 17 (5.59%) Office 365
4 11 (3.62%) Azure Active Directory
4 11 (3.62%) SaaS
5 6 (1.97%) IaaS
5 6 (1.97%) PaaS
5 6 (1.97%) Power Platform
6 4 (1.32%) Adobe Analytics
6 4 (1.32%) AWS
6 4 (1.32%) Yammer
7 2 (0.66%) Adobe Creative Cloud
8 1 (0.33%) AdWords
8 1 (0.33%) AWS Elastic Beanstalk
8 1 (0.33%) Cloudflare
8 1 (0.33%) DigitalOcean
8 1 (0.33%) Dynamics 365
8 1 (0.33%) GCP
8 1 (0.33%) npm
Communications & Networking
1 21 (6.91%) Intranet
2 9 (2.96%) DNS
3 8 (2.63%) Firewall
4 7 (2.30%) Skype
5 6 (1.97%) Internet
5 6 (1.97%) Wi-Fi
6 5 (1.64%) WebEx
7 4 (1.32%) SMS
7 4 (1.32%) VPN
8 2 (0.66%) BGP
8 2 (0.66%) FTP
8 2 (0.66%) LTE
8 2 (0.66%) MPLS
8 2 (0.66%) OSPF
8 2 (0.66%) Radio Access Network
8 2 (0.66%) TCP/IP
8 2 (0.66%) Wireless
8 2 (0.66%) Wireshark
9 1 (0.33%) Unified Communications
Database & Business Intelligence
1 14 (4.61%) Big Data
1 14 (4.61%) MySQL
2 8 (2.63%) Data Mining
3 6 (1.97%) Power BI
4 4 (1.32%) Apache Hive
4 4 (1.32%) Hadoop
5 3 (0.99%) Oracle Reports
6 2 (0.66%) NoSQL
6 2 (0.66%) PostgreSQL
7 1 (0.33%) Amazon DynamoDB
7 1 (0.33%) BigQuery
7 1 (0.33%) Data Mart
7 1 (0.33%) Data Warehouse
7 1 (0.33%) MongoDB
7 1 (0.33%) Presto
7 1 (0.33%) SQL Server Integration Services
Development Applications
1 13 (4.28%) JIRA
2 9 (2.96%) Git (software)
3 8 (2.63%) JUnit
3 8 (2.63%) Mercurial
3 8 (2.63%) Mockito
4 4 (1.32%) Atlassian Bamboo
4 4 (1.32%) Jenkins
4 4 (1.32%) Octopus Deploy
4 4 (1.32%) TeamCity
4 4 (1.32%) Visual Studio
5 1 (0.33%) Dreamweaver
5 1 (0.33%) Grunt
5 1 (0.33%) gulp
5 1 (0.33%) Team Foundation Server
5 1 (0.33%) webpack
General
1 126 (41.45%) Marketing
2 83 (27.30%) Finance
3 26 (8.55%) Public Sector
4 24 (7.89%) Publishing
5 19 (6.25%) Telecoms
6 17 (5.59%) Retail
7 16 (5.26%) Advertising
7 16 (5.26%) Electronics
8 13 (4.28%) Manufacturing
9 10 (3.29%) Games
10 9 (2.96%) Law
11 7 (2.30%) Legal
12 6 (1.97%) Brand Awareness
13 5 (1.64%) Banking
13 5 (1.64%) Multimedia
14 4 (1.32%) Local Government
14 4 (1.32%) Portuguese Language
14 4 (1.32%) Spanish Language
15 3 (0.99%) German Language
16 2 (0.66%) Financial Institution
Job Titles
1 42 (13.82%) Developer
2 36 (11.84%) Designer
3 32 (10.53%) Analyst
4 21 (6.91%) Content Designer
5 17 (5.59%) Consultant
6 15 (4.93%) Marketing Manager
6 15 (4.93%) Project Manager
7 11 (3.62%) Communications Manager
7 11 (3.62%) Senior Manager
8 10 (3.29%) Digital Analyst
8 10 (3.29%) PHP Developer
8 10 (3.29%) Scrum Master
9 9 (2.96%) Full Stack Developer
9 9 (2.96%) Report Manager
9 9 (2.96%) Senior Project Manager
9 9 (2.96%) Social Media Manager
10 8 (2.63%) Data Scientist
10 8 (2.63%) Digital Designer
10 8 (2.63%) Insight Manager
10 8 (2.63%) Java Developer
Libraries, Frameworks & Software Standards
1 44 (14.47%) HTML
2 41 (13.49%) CSS
3 29 (9.54%) jQuery
4 20 (6.58%) HTML5
5 16 (5.26%) CSS3
5 16 (5.26%) Sass
6 15 (4.93%) Twitter Bootstrap
7 10 (3.29%) LESS
8 9 (2.96%) .NET
9 8 (2.63%) OSGi
10 6 (1.97%) REST
11 5 (1.64%) Ajax
12 4 (1.32%) Node.js
12 4 (1.32%) NumPy
12 4 (1.32%) React
12 4 (1.32%) Web Services
12 4 (1.32%) XML
13 3 (0.99%) ASP.NET Web Forms
13 3 (0.99%) React Native
13 3 (0.99%) Unity (Game Engine)
Miscellaneous
1 30 (9.87%) User Experience
2 21 (6.91%) Analytical Skills
3 20 (6.58%) Mobile App
4 16 (5.26%) Digital Media
4 16 (5.26%) Virtual Team
5 12 (3.95%) Blog
5 12 (3.95%) Management Information System
6 11 (3.62%) Self-Motivation
7 8 (2.63%) Graphic Design
7 8 (2.63%) Greenfield Project
8 7 (2.30%) Smartcard
9 6 (1.97%) Enterprise Software
9 6 (1.97%) Video\Live Streaming
10 5 (1.64%) e-Learning
10 5 (1.64%) Motion Graphics
10 5 (1.64%) Photography
10 5 (1.64%) Video Editing
11 4 (1.32%) Wiki
12 3 (0.99%) Animation
12 3 (0.99%) Podcast
Operating Systems
1 25 (8.22%) Windows
2 13 (4.28%) Linux
3 10 (3.29%) Android
3 10 (3.29%) Apple iOS
4 8 (2.63%) Windows 10
5 4 (1.32%) Windows Mobile
6 2 (0.66%) Unix
7 1 (0.33%) VMS
7 1 (0.33%) Windows 7
Processes & Methodologies
1 74 (24.34%) Analytics
2 51 (16.78%) Agile Software Development
3 48 (15.79%) Digital Marketing
4 38 (12.50%) Project Management
5 37 (12.17%) SEO
6 35 (11.51%) Problem-Solving
7 29 (9.54%) Data Science
8 24 (7.89%) Content Management
8 24 (7.89%) Stakeholder Management
9 23 (7.57%) Business Intelligence
10 22 (7.24%) DevOps
10 22 (7.24%) Web Development
11 21 (6.91%) Scrum
12 19 (6.25%) Machine Learning
13 17 (5.59%) E-Commerce
14 16 (5.26%) Programme Management
15 15 (4.93%) Decision-Making
15 15 (4.93%) Time Management
16 14 (4.61%) Content Strategy
17 13 (4.28%) Thought Leadership
Programming Languages
1 44 (14.47%) JavaScript
2 19 (6.25%) PHP
3 14 (4.61%) Python
3 14 (4.61%) SQL
4 12 (3.95%) Java
5 9 (2.96%) Java 8
5 9 (2.96%) R
6 5 (1.64%) C#
7 4 (1.32%) MATLAB
8 3 (0.99%) Perl
9 2 (0.66%) C
10 1 (0.33%) ES6
10 1 (0.33%) Go
10 1 (0.33%) PHP 4
10 1 (0.33%) TypeScript
Qualifications
1 34 (11.18%) Degree
2 6 (1.97%) Security Cleared
3 3 (0.99%) SC Cleared
4 2 (0.66%) CCIE
4 2 (0.66%) CCNP
4 2 (0.66%) Cisco Certification
4 2 (0.66%) DBS Check
4 2 (0.66%) JNCIE
4 2 (0.66%) JNCIP
4 2 (0.66%) PRINCE2 Certification
4 2 (0.66%) RHCSA
5 1 (0.33%) BPSS Clearance
5 1 (0.33%) CCA
5 1 (0.33%) Computer Science Degree
5 1 (0.33%) CTC Cleared
5 1 (0.33%) PhD
5 1 (0.33%) PMP
5 1 (0.33%) Postgraduate
Quality Assurance & Compliance
1 11 (3.62%) QA
2 5 (1.64%) GDPR
3 2 (0.66%) Data Quality
4 1 (0.33%) Disclosure Scotland
4 1 (0.33%) PMO
System Software
1 11 (3.62%) Active Directory
2 3 (0.99%) Docker
Systems Management
1 11 (3.62%) Microsoft Intune
2 5 (1.64%) Puppet
3 4 (1.32%) Ansible
3 4 (1.32%) Single Sign-On
3 4 (1.32%) Terraform
4 1 (0.33%) EMC NetWorker
4 1 (0.33%) Kubernetes
Vendors
1 43 (14.14%) Microsoft
2 30 (9.87%) Google
3 25 (8.22%) Adobe
4 14 (4.61%) Facebook
4 14 (4.61%) Twitter
5 13 (4.28%) SAP
6 10 (3.29%) YouTube
7 8 (2.63%) HubSpot
7 8 (2.63%) Instagram
8 7 (2.30%) Tableau
9 5 (1.64%) Oracle
10 4 (1.32%) Dataiku
10 4 (1.32%) Salesforce.com
10 4 (1.32%) Samsung
10 4 (1.32%) Vertica
11 3 (0.99%) Apple
11 3 (0.99%) Hootsuite
11 3 (0.99%) hybris
11 3 (0.99%) Pinterest
11 3 (0.99%) Sitecore