Period
to 15 October 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 538 453 460
Rank change year-on-year -85 +7 +1
Contract jobs citing Social Media 374 489 519
As % of all contract IT jobs advertised in the UK 0.36% 0.50% 0.49%
As % of the Miscellaneous category 1.06% 1.44% 1.43%
Number of daily rates quoted 199 274 329
UK median daily rate £375 £400 £350
Median daily rate % change year-on-year -6.25% +14.29% -12.50%
10th Percentile £175 £194 £180
90th Percentile £588 £538 £545
UK excluding London median daily rate £385 £350 £350
% change year-on-year +10.00% - -12.50%
Number of hourly rates quoted 23 34 34
UK median hourly rate £33.50 £28.04 £19.50
Median hourly rate % change year-on-year +19.49% +43.77% +21.88%
10th Percentile £13.53 £13.73 £10.68
90th Percentile £52.95 £41.25 £42.95
UK excluding London median hourly rate £22.00 £22.50 £18.00
% change year-on-year -2.22% +25.00% +24.14%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 35,260 33,851 36,312
As % of all contract IT jobs advertised in the UK 34.21% 34.39% 34.29%
Number of daily rates quoted 23,056 22,233 23,721
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% +3.03%
10th Percentile £275 £263 £250
90th Percentile £658 £650 £615
UK excluding London median daily rate £420 £400 £388
% change year-on-year +5.00% +3.23% +3.33%
Number of hourly rates quoted 1,086 1,058 1,245
UK median hourly rate £21.22 £20.50 £20.00
Median hourly rate % change year-on-year +3.49% +2.50% +7.99%
10th Percentile £12.25 £11.25 £11.44
90th Percentile £51.00 £48.75 £46.88
UK excluding London median hourly rate £20.00 £20.00 £20.81
% change year-on-year - -3.87% +15.58%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 15 October 2018.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 15 October 2018.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 15 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -109 348 £378 -5.63% 283
UK excluding London -41 180 £385 +10.00% 190
London -94 180 £375 -6.25% 102
South East -32 60 £388 +12.73% 40
North of England +1 46 £575 +50.82% 57
South West -8 25 £400 +45.45% 17
North West -10 22 £580 +63.38% 25
East of England -13 18 £207 -36.46% 20
Midlands -28 18 £450 +12.50% 47
Yorkshire -11 14 £339 -11.15% 23
West Midlands -17 11 £450 +12.50% 26
North East +6 10 £675 +52.54% 9
Scotland -26 10 £258 +4.25% 5
East Midlands -2 7 £513 +105.00% 21
Wales -13 2 - - 4
Northern Ireland - 1 - -

For the 6 months to 15 October 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 143 (38.24%) Marketing
2 121 (32.35%) Agile Software Development
3 93 (24.87%) HTML
4 75 (20.05%) Analytics
5 72 (19.25%) SEO
6 67 (17.91%) User Experience
7 62 (16.58%) Digital Marketing
8 61 (16.31%) JavaScript
9 56 (14.97%) CSS
10 52 (13.90%) Adobe
11 51 (13.64%) Google
11 51 (13.64%) Degree
12 47 (12.57%) Publishing
12 47 (12.57%) Analytical Skills
13 45 (12.03%) Project Management
14 44 (11.76%) CRM
14 44 (11.76%) Finance
15 38 (10.16%) HTML5
16 36 (9.63%) Mobile App
17 35 (9.36%) Advertising
17 35 (9.36%) CMS
18 33 (8.82%) Microsoft
19 32 (8.56%) Problem-Solving
20 30 (8.02%) Collaborative Working
21 29 (7.75%) Stakeholder Management
21 29 (7.75%) Facebook
22 27 (7.22%) Twitter
23 26 (6.95%) Microsoft Office
23 26 (6.95%) Photoshop
24 25 (6.68%) Google Analytics

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (9.36%) CMS
2 15 (4.01%) WordPress
3 10 (2.67%) Drupal
4 9 (2.41%) Adobe Experience Manager
4 9 (2.41%) SharePoint
5 4 (1.07%) Skype for Business
6 3 (0.80%) Oracle SOA Suite
7 2 (0.53%) SAS
8 1 (0.27%) Apache
8 1 (0.27%) Apache Spark
8 1 (0.27%) Confluence
8 1 (0.27%) Elasticsearch
8 1 (0.27%) OpenStack
8 1 (0.27%) Sitecore CMS
8 1 (0.27%) Tomcat
8 1 (0.27%) Umbraco
Applications
1 26 (6.95%) Microsoft Office
1 26 (6.95%) Photoshop
2 22 (5.88%) Adobe Illustrator
3 18 (4.81%) InDesign
4 16 (4.28%) Adobe Creative Suite
5 13 (3.48%) Microsoft Excel
6 9 (2.41%) Microsoft PowerPoint
7 7 (1.87%) Acrobat
7 7 (1.87%) Adobe After Effects
8 3 (0.80%) MS Visio
9 2 (0.53%) Microsoft Project
9 2 (0.53%) Spreadsheet
9 2 (0.53%) SPSS
10 1 (0.27%) Adobe Captivate
10 1 (0.27%) Adobe Premiere
10 1 (0.27%) Final Cut Pro
10 1 (0.27%) InVision
10 1 (0.27%) OmniGraffle
10 1 (0.27%) Snapchat
Business Applications
1 9 (2.41%) Dynamics CRM
2 2 (0.53%) Sprinklr
3 1 (0.27%) Distributed Ledger
3 1 (0.27%) NetSuite
3 1 (0.27%) Radian6
3 1 (0.27%) SAP S/4HANA
3 1 (0.27%) WebTrends
Cloud Services
1 25 (6.68%) Google Analytics
2 12 (3.21%) Adobe Creative Cloud
2 12 (3.21%) Microsoft Azure
3 11 (2.94%) SaaS
4 9 (2.41%) AdWords
4 9 (2.41%) Office 365
5 6 (1.60%) Amazon AWS
6 5 (1.34%) Adobe Analytics
6 5 (1.34%) npm
6 5 (1.34%) Trello
7 4 (1.07%) Slack
8 3 (0.80%) Dynamics 365
8 3 (0.80%) GitHub
9 2 (0.53%) Google Play
9 2 (0.53%) Google Tag Manager
9 2 (0.53%) Yammer
10 1 (0.27%) AWS CloudFormation
10 1 (0.27%) Azure Active Directory
10 1 (0.27%) MailChimp
10 1 (0.27%) SuccessFactors
Communications & Networking
1 8 (2.14%) Intranet
2 5 (1.34%) Bluetooth
2 5 (1.34%) SMS
2 5 (1.34%) Wi-Fi
3 4 (1.07%) IP Telephony
3 4 (1.07%) LAN
3 4 (1.07%) VPN
3 4 (1.07%) WAN
4 3 (0.80%) Internet
4 3 (0.80%) PBX
4 3 (0.80%) Unified Communications
4 3 (0.80%) WebEx
5 2 (0.53%) Broadband
5 2 (0.53%) DHCP
5 2 (0.53%) DNS
5 2 (0.53%) Wireless
6 1 (0.27%) 2G
6 1 (0.27%) 3GPP
6 1 (0.27%) Ethernet
6 1 (0.27%) VoIP
Database & Business Intelligence
1 15 (4.01%) MySQL
2 14 (3.74%) Big Data
3 9 (2.41%) SQL Server
4 8 (2.14%) Power BI
5 7 (1.87%) MongoDB
5 7 (1.87%) SQLite
6 5 (1.34%) Data Mining
6 5 (1.34%) Hadoop
6 5 (1.34%) Relational Database
7 4 (1.07%) NoSQL
8 3 (0.80%) DB2
8 3 (0.80%) Redis
8 3 (0.80%) SQL Server Integration Services
8 3 (0.80%) SQL Server Reporting Services
8 3 (0.80%) Text Mining
9 2 (0.53%) BusinessObjects
9 2 (0.53%) PostgreSQL
10 1 (0.27%) Apache Accumulo
10 1 (0.27%) Data Warehouse
10 1 (0.27%) HBase
Development Applications
1 22 (5.88%) Git (software)
2 8 (2.14%) JIRA
3 6 (1.60%) Axure RP
3 6 (1.60%) gulp
4 5 (1.34%) Grunt
5 4 (1.07%) Dreamweaver
5 4 (1.07%) Visual Studio
6 3 (0.80%) GitLab
6 3 (0.80%) webpack
6 3 (0.80%) Xcode
7 2 (0.53%) Jenkins
7 2 (0.53%) Webistrano
8 1 (0.27%) Eclipse
8 1 (0.27%) git-flow
8 1 (0.27%) Octopus Deploy
8 1 (0.27%) Robot Framework
8 1 (0.27%) Selenium
8 1 (0.27%) TeamCity
General
1 143 (38.24%) Marketing
2 47 (12.57%) Publishing
3 44 (11.76%) Finance
4 35 (9.36%) Advertising
5 24 (6.42%) Legal
6 16 (4.28%) Retail
7 14 (3.74%) Multimedia
7 14 (3.74%) Telecoms
8 10 (2.67%) Pharmaceutical
9 6 (1.60%) Brand Awareness
10 5 (1.34%) Manufacturing
11 4 (1.07%) Banking
11 4 (1.07%) French Language
11 4 (1.07%) Games
12 3 (0.80%) Electronics
13 2 (0.53%) German Language
13 2 (0.53%) Interactive Media
14 1 (0.27%) Italian Language
14 1 (0.27%) Retail Banking
14 1 (0.27%) Spanish Language
Job Titles
1 68 (18.18%) Designer
2 50 (13.37%) Developer
3 36 (9.63%) Content Designer
4 23 (6.15%) Marketing Manager
5 21 (5.61%) Architect
5 21 (5.61%) Consultant
6 20 (5.35%) Analyst
7 18 (4.81%) Project Manager
8 15 (4.01%) Graphic Designer
8 15 (4.01%) Technical Architect
9 12 (3.21%) Digital Designer
9 12 (3.21%) Front End Developer (Client-Side Developer)
9 12 (3.21%) Senior Architect
10 11 (2.94%) Digital Project Manager
11 10 (2.67%) Senior Technical Architect
11 10 (2.67%) Social Media Manager
11 10 (2.67%) Web Developer
12 9 (2.41%) Product Owner
13 8 (2.14%) Communications Manager
13 8 (2.14%) Communications Specialist
Libraries, Frameworks & Software Standards
1 93 (24.87%) HTML
2 56 (14.97%) CSS
3 38 (10.16%) HTML5
4 17 (4.55%) jQuery
4 17 (4.55%) React
5 16 (4.28%) Web Services
5 16 (4.28%) XML
6 14 (3.74%) Node.js
7 13 (3.48%) AngularJS
7 13 (3.48%) REST
8 12 (3.21%) CSS3
9 10 (2.67%) JSON
9 10 (2.67%) Laravel
10 9 (2.41%) Ajax
11 8 (2.14%) .NET
11 8 (2.14%) Sass
11 8 (2.14%) SOAP
12 7 (1.87%) Redux
13 6 (1.60%) iOS SDK
13 6 (1.60%) Symfony
Miscellaneous
1 67 (17.91%) User Experience
2 47 (12.57%) Analytical Skills
3 36 (9.63%) Mobile App
4 17 (4.55%) Computer Science
5 14 (3.74%) Blog
5 14 (3.74%) Graphic Design
6 13 (3.48%) Management Information System
7 12 (3.21%) Digital Media
8 10 (2.67%) Greenfield Project
8 10 (2.67%) Self-Motivation
9 9 (2.41%) Algorithms
9 9 (2.41%) PMI
10 6 (1.60%) Video Conferencing
11 5 (1.34%) iPhone
11 5 (1.34%) IVR
11 5 (1.34%) Marketing Technology
11 5 (1.34%) Taxonomies
11 5 (1.34%) Virtual Team
12 4 (1.07%) e-Learning
12 4 (1.07%) Photography
Operating Systems
1 12 (3.21%) Unix
1 12 (3.21%) Windows
2 11 (2.94%) Linux
3 10 (2.67%) Apple iOS
4 9 (2.41%) Android
5 4 (1.07%) Mac OS X
6 3 (0.80%) AIX
6 3 (0.80%) Windows Mobile
7 1 (0.27%) Windows 10
7 1 (0.27%) Windows 7
7 1 (0.27%) Windows 8
Processes & Methodologies
1 121 (32.35%) Agile Software Development
2 75 (20.05%) Analytics
3 72 (19.25%) SEO
4 62 (16.58%) Digital Marketing
5 45 (12.03%) Project Management
6 44 (11.76%) CRM
7 32 (8.56%) Problem-Solving
8 30 (8.02%) Collaborative Working
9 29 (7.75%) Stakeholder Management
10 24 (6.42%) B2B
11 22 (5.88%) Open Source
11 22 (5.88%) Web Development
12 21 (5.61%) Visualisation
13 20 (5.35%) Campaign Management
13 20 (5.35%) Marketing Strategy
13 20 (5.35%) Scrum
14 19 (5.08%) Copywriting
15 18 (4.81%) E-Commerce
15 18 (4.81%) Web Application Development
15 18 (4.81%) Wireframes
Programming Languages
1 61 (16.31%) JavaScript
2 19 (5.08%) Python
3 17 (4.55%) PHP
4 15 (4.01%) Java
5 14 (3.74%) SQL
6 7 (1.87%) C#
7 6 (1.60%) Objective-C
7 6 (1.60%) R
8 5 (1.34%) Apple Swift
8 5 (1.34%) C++
8 5 (1.34%) ES6
9 4 (1.07%) Bash Shell
10 3 (0.80%) Shell Script
11 2 (0.53%) Java 8
11 2 (0.53%) Kotlin
12 1 (0.27%) C
12 1 (0.27%) Perl
12 1 (0.27%) PL/SQL
12 1 (0.27%) PowerShell
12 1 (0.27%) TypeScript
Qualifications
1 51 (13.64%) Degree
2 12 (3.21%) PMI Certification
2 12 (3.21%) PMP
3 11 (2.94%) Security Cleared
4 10 (2.67%) MBA
4 10 (2.67%) SC Cleared
5 9 (2.41%) Master's Degree
6 6 (1.60%) Computer Science Degree
7 3 (0.80%) Microsoft Certification
8 2 (0.53%) CCNP
8 2 (0.53%) Cisco Certification
8 2 (0.53%) PhD
8 2 (0.53%) Postgraduate
9 1 (0.27%) CCIE
9 1 (0.27%) CCIE Collaboration
9 1 (0.27%) CTC Cleared
9 1 (0.27%) JNCIP
Quality Assurance & Compliance
1 19 (5.08%) QA
2 2 (0.53%) Data Quality
2 2 (0.53%) GDPR
2 2 (0.53%) SLA
3 1 (0.27%) Disclosure Scotland
System Software
1 4 (1.07%) Active Directory
1 4 (1.07%) Docker
2 1 (0.27%) Firmware
2 1 (0.27%) KVM
2 1 (0.27%) VirtualBox
Systems Management
1 4 (1.07%) Cisco CUCM
1 4 (1.07%) Single Sign-On
2 2 (0.53%) Capistrano
2 2 (0.53%) Kubernetes
2 2 (0.53%) Microsoft Intune
3 1 (0.27%) AirWatch
3 1 (0.27%) Ansible
3 1 (0.27%) Cisco CME
3 1 (0.27%) Cisco UCCE
3 1 (0.27%) Cisco UCCX
3 1 (0.27%) Grafana
3 1 (0.27%) Iperf
3 1 (0.27%) Puppet
3 1 (0.27%) SCCM
3 1 (0.27%) TeamSite
3 1 (0.27%) Terraform
Vendors
1 52 (13.90%) Adobe
2 51 (13.64%) Google
3 33 (8.82%) Microsoft
4 29 (7.75%) Facebook
5 27 (7.22%) Twitter
6 9 (2.41%) Salesforce.com
6 9 (2.41%) SAP
7 8 (2.14%) Cisco
8 7 (1.87%) Tableau
9 6 (1.60%) Oracle
10 4 (1.07%) ATG
10 4 (1.07%) Avaya
10 4 (1.07%) Brandwatch
11 3 (0.80%) Genesys
11 3 (0.80%) Omniture
11 3 (0.80%) Polycom
11 3 (0.80%) Samsung
11 3 (0.80%) Sitecore
12 2 (0.53%) comScore
12 2 (0.53%) Pega