Period
to 30 March 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 30 March 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
30 Mar 2020
Same period 2019 Same period 2018
Rank 443 525 483
Rank change year-on-year +82 -42 -26
Contract jobs citing Social Media 261 384 461
As % of all contract jobs advertised in the UK 0.42% 0.39% 0.45%
As % of the Miscellaneous category 1.31% 1.24% 1.38%
Number of daily rates quoted 182 222 270
Median daily rate £388 £375 £375
Median daily rate % change year-on-year +3.33% - +7.14%
10th Percentile £160 £163 £159
90th Percentile £538 £538 £626
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% - -
Number of hourly rates quoted 21 34 29
Median hourly rate £27.50 £32.75 £34.50
Median hourly rate % change year-on-year -16.03% -5.07% +4.55%
10th Percentile £13.05 £20.22 £18.65
90th Percentile £52.25 £39.68 £48.30
UK excluding London median hourly rate £18.09 £24.31 £35.00
% change year-on-year -25.58% -30.56% +66.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 19,971 30,974 33,321
As % of all contract IT jobs advertised in the UK 31.82% 31.83% 32.59%
Number of daily rates quoted 12,411 20,111 21,889
Median daily rate £473 £475 £450
Median daily rate % change year-on-year -0.53% +5.56% +5.88%
10th Percentile £231 £275 £263
90th Percentile £675 £663 £650
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 975 1,003 1,026
Median hourly rate £25.00 £20.75 £21.70
Median hourly rate % change year-on-year +20.48% -4.38% +9.85%
10th Percentile £12.61 £11.85 £11.78
90th Percentile £53.00 £50.00 £50.00
Median hourly rate £21.57 £19.50 £21.00
% change year-on-year +10.62% -7.14% +16.67%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 30 March 2020.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 30 March 2020.

Hourly rate histogram for Social Media in the UK

Social Media
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 30 March 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +57 240 £375 - 135
London +87 167 £370 -7.50% 35
UK excluding London +69 83 £375 +7.14% 116
South East +57 26 £225 -35.71% 21
Work from Home +31 23 £410 +134.29% 5
North of England +66 20 £375 +33.33% 52
North West +44 12 £375 - 43
South West +14 11 £419 +9.77% 9
Midlands +49 10 £450 - 7
Scotland +16 8 £285 +1.79% 5
West Midlands +47 7 £400 -11.11% 2
Yorkshire +44 7 £425 +54.55% 5
East of England +35 6 £563 +150.00% 11
East Midlands +29 3 £500 - 5
Wales +27 1 £138 -75.00% 9
North East +12 1 £325 -51.85% 4
Northern Ireland - 1 £350 - 2

For the 6 months to 30 March 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 106 (40.61%) Marketing
2 47 (18.01%) Analytics
3 44 (16.86%) Digital Marketing
4 40 (15.33%) Microsoft
5 39 (14.94%) Finance
6 36 (13.79%) Adobe
6 36 (13.79%) Agile Software Development
7 35 (13.41%) HTML
8 34 (13.03%) SEO
9 33 (12.64%) Problem-Solving
10 30 (11.49%) Degree
11 29 (11.11%) Publishing
12 27 (10.34%) Legal
13 26 (9.96%) Public Sector
14 25 (9.58%) Copywriting
15 24 (9.20%) CSS
16 23 (8.81%) Windows
17 22 (8.43%) Analytical Skills
18 21 (8.05%) Facebook
18 21 (8.05%) User Experience
18 21 (8.05%) Photoshop
18 21 (8.05%) Microsoft Office
18 21 (8.05%) Google
19 20 (7.66%) Telecoms
19 20 (7.66%) Office 365
20 19 (7.28%) Machine Learning
20 19 (7.28%) Time Management
20 19 (7.28%) Twitter
20 19 (7.28%) Python
21 18 (6.90%) Stakeholder Management

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (6.90%) CMS
2 10 (3.83%) Apache Spark
3 5 (1.92%) Jupyter
3 5 (1.92%) SharePoint
4 4 (1.53%) Confluence
4 4 (1.53%) WordPress
5 3 (1.15%) Drupal
6 2 (0.77%) Adobe Experience Manager
7 1 (0.38%) Apache Solr
7 1 (0.38%) Hyperledger
7 1 (0.38%) IIS
7 1 (0.38%) NetWeaver
7 1 (0.38%) SAS
7 1 (0.38%) Sitecore CMS
7 1 (0.38%) Skype for Business
7 1 (0.38%) WebLogic
Applications
1 21 (8.05%) Microsoft Office
1 21 (8.05%) Photoshop
2 13 (4.98%) Adobe Creative Suite
3 12 (4.60%) Adobe Illustrator
3 12 (4.60%) InDesign
3 12 (4.60%) Microsoft Excel
4 8 (3.07%) Microsoft PowerPoint
5 7 (2.68%) Adobe After Effects
6 6 (2.30%) Sketch
7 3 (1.15%) Adobe Premiere
8 2 (0.77%) Camtasia
8 2 (0.77%) InVision
9 1 (0.38%) CINEMA 4D
9 1 (0.38%) Figma
9 1 (0.38%) Inkscape
Business Applications
1 11 (4.21%) Sprinklr
2 5 (1.92%) Magento
3 1 (0.38%) Adobe Campaign
3 1 (0.38%) Distributed Ledger
3 1 (0.38%) Dynamics CRM
3 1 (0.38%) Eloqua
3 1 (0.38%) Salesforce.com CRM
3 1 (0.38%) WebTrends
Cloud Services
1 20 (7.66%) Office 365
2 18 (6.90%) Azure
3 17 (6.51%) SaaS
4 15 (5.75%) PaaS
5 14 (5.36%) IaaS
6 10 (3.83%) GCP
7 9 (3.45%) GitHub
7 9 (3.45%) Google Analytics
8 5 (1.92%) Adobe Analytics
8 5 (1.92%) Adobe Creative Cloud
8 5 (1.92%) Cloud Computing
9 4 (1.53%) AdWords
9 4 (1.53%) AWS
9 4 (1.53%) Dynamics 365
10 3 (1.15%) Azure Active Directory
10 3 (1.15%) Yammer
11 2 (0.77%) Dropbox
11 2 (0.77%) Google Tag Manager
11 2 (0.77%) Power Platform
12 1 (0.38%) Google Docs
Communications & Networking
1 14 (5.36%) DNS
1 14 (5.36%) Firewall
1 14 (5.36%) Intranet
2 12 (4.60%) Internet
3 7 (2.68%) Wi-Fi
4 5 (1.92%) 2G
4 5 (1.92%) 3G
4 5 (1.92%) 4G
4 5 (1.92%) Skype
4 5 (1.92%) Wireless
5 4 (1.53%) Broadband
5 4 (1.53%) TCP/IP
6 3 (1.15%) 3GPP
6 3 (1.15%) GSM
6 3 (1.15%) LTE
6 3 (1.15%) OpenFlow
6 3 (1.15%) Radio Access Network
6 3 (1.15%) UMTS
6 3 (1.15%) VoLTE
6 3 (1.15%) Wireshark
Database & Business Intelligence
1 14 (5.36%) Big Data
2 10 (3.83%) Data Lake
2 10 (3.83%) Hadoop
2 10 (3.83%) NoSQL
2 10 (3.83%) PostgreSQL
3 2 (0.77%) Data Mining
3 2 (0.77%) Power BI
3 2 (0.77%) SAP HANA
4 1 (0.38%) Crystal Reports
4 1 (0.38%) Geospatial Data
4 1 (0.38%) MongoDB
4 1 (0.38%) Oracle Database
4 1 (0.38%) Oracle Database 10g
4 1 (0.38%) Oracle Database 12c
4 1 (0.38%) Relational Database
4 1 (0.38%) SQL Server
Development Applications
1 9 (3.45%) CircleCI
2 6 (2.30%) JIRA
3 5 (1.92%) Jenkins
4 3 (1.15%) Dreamweaver
4 3 (1.15%) Git (software)
4 3 (1.15%) Mercurial
5 2 (0.77%) Bitbucket
5 2 (0.77%) Team Foundation Server
5 2 (0.77%) TeamCity
6 1 (0.38%) Clang
6 1 (0.38%) Gradle
6 1 (0.38%) Grunt
6 1 (0.38%) Liquibase
6 1 (0.38%) Maven
6 1 (0.38%) webpack
General
1 106 (40.61%) Marketing
2 39 (14.94%) Finance
3 29 (11.11%) Publishing
4 27 (10.34%) Legal
5 26 (9.96%) Public Sector
6 20 (7.66%) Telecoms
7 15 (5.75%) Electronics
8 14 (5.36%) Advertising
9 13 (4.98%) Manufacturing
10 10 (3.83%) Retail
11 6 (2.30%) Spanish Language
12 5 (1.92%) Local Government
13 4 (1.53%) Banking
13 4 (1.53%) Brand Awareness
13 4 (1.53%) Games
14 2 (0.77%) French Language
14 2 (0.77%) Portuguese Language
15 1 (0.38%) Automotive
15 1 (0.38%) Billing
15 1 (0.38%) Social Science
Job Titles
1 38 (14.56%) Designer
2 23 (8.81%) Analyst
3 17 (6.51%) Social Media Manager
4 16 (6.13%) Developer
5 15 (5.75%) Content Designer
6 13 (4.98%) Consultant
6 13 (4.98%) Office 365 Engineer
6 13 (4.98%) Windows Engineer
7 11 (4.21%) Architect
7 11 (4.21%) Data Scientist
8 10 (3.83%) Marketing Manager
9 9 (3.45%) Digital Designer
9 9 (3.45%) Graphic Designer
10 8 (3.07%) Communications Manager
11 7 (2.68%) Junior
11 7 (2.68%) Network Engineer
12 6 (2.30%) Content Manager
12 6 (2.30%) Senior Manager
13 5 (1.92%) Communications Officer
13 5 (1.92%) Solutions Architect
Libraries, Frameworks & Software Standards
1 35 (13.41%) HTML
2 24 (9.20%) CSS
3 14 (5.36%) TensorFlow
3 14 (5.36%) Velocity
4 11 (4.21%) HTML5
4 11 (4.21%) XML
5 10 (3.83%) Django
5 10 (3.83%) Natural Language Processing
5 10 (3.83%) scikit-learn
6 9 (3.45%) Web Services
7 6 (2.30%) React
8 5 (1.92%) .NET
8 5 (1.92%) CSS3
9 4 (1.53%) Flash
10 3 (1.15%) AngularJS
10 3 (1.15%) GraphQL
10 3 (1.15%) REST
10 3 (1.15%) RESTful
10 3 (1.15%) Unity (Game Engine)
11 2 (0.77%) Vue.js
Miscellaneous
1 22 (8.43%) Analytical Skills
2 21 (8.05%) User Experience
3 13 (4.98%) Blog
4 12 (4.60%) Mobile App
5 11 (4.21%) Graphic Design
6 10 (3.83%) Algorithms
7 7 (2.68%) Photography
8 6 (2.30%) Digital Media
9 5 (1.92%) Animation
9 5 (1.92%) Management Information System
10 4 (1.53%) Data Centre
10 4 (1.53%) Self-Motivation
11 3 (1.15%) FMCG
11 3 (1.15%) Internet of Things
11 3 (1.15%) Motion Graphics
11 3 (1.15%) Replication
11 3 (1.15%) Virtual Team
12 2 (0.77%) Enterprise Software
12 2 (0.77%) PMI
12 2 (0.77%) Video Conferencing
Operating Systems
1 23 (8.81%) Windows
2 14 (5.36%) Windows 10
3 11 (4.21%) Android
4 9 (3.45%) Apple iOS
5 2 (0.77%) Windows Mobile
6 1 (0.38%) Mac OS
6 1 (0.38%) Solaris
Processes & Methodologies
1 47 (18.01%) Analytics
2 44 (16.86%) Digital Marketing
3 36 (13.79%) Agile Software Development
4 34 (13.03%) SEO
5 33 (12.64%) Problem-Solving
6 25 (9.58%) Copywriting
7 19 (7.28%) Machine Learning
7 19 (7.28%) Time Management
8 18 (6.90%) Stakeholder Management
9 17 (6.51%) Data Science
9 17 (6.51%) Programme Management
10 16 (6.13%) Business Intelligence
10 16 (6.13%) Migration
11 15 (5.75%) Content Management
11 15 (5.75%) Web Development
12 14 (5.36%) Content Writing
12 14 (5.36%) Personalization
12 14 (5.36%) Project Management
13 13 (4.98%) Mobile Device Management
13 13 (4.98%) Remediation Plan
Programming Languages
1 19 (7.28%) Python
2 14 (5.36%) JavaScript
3 12 (4.60%) PHP
4 11 (4.21%) Java
5 7 (2.68%) SQL
6 6 (2.30%) C++
7 4 (1.53%) C
7 4 (1.53%) ES6
7 4 (1.53%) R
8 3 (1.15%) C#
8 3 (1.15%) PowerShell
9 2 (0.77%) Apple Swift
9 2 (0.77%) ES7
9 2 (0.77%) Kotlin
9 2 (0.77%) Objective-C
9 2 (0.77%) TypeScript
10 1 (0.38%) ABAP
10 1 (0.38%) Haskell
Qualifications
1 30 (11.49%) Degree
2 8 (3.07%) Security Cleared
3 5 (1.92%) Master's Degree
3 5 (1.92%) SC Cleared
4 3 (1.15%) Computer Science Degree
5 2 (0.77%) PMI Certification
5 2 (0.77%) PMP
5 2 (0.77%) TOGAF Certification
6 1 (0.38%) BC Cleared
6 1 (0.38%) BPSS Clearance
6 1 (0.38%) CISM
6 1 (0.38%) CISSP
6 1 (0.38%) DBS Check
6 1 (0.38%) ITIL Certification
6 1 (0.38%) MBA
Quality Assurance & Compliance
1 15 (5.75%) GDPR
2 7 (2.68%) QA
3 4 (1.53%) SLA
4 1 (0.38%) Actionable Recommendations
4 1 (0.38%) PCI DSS
4 1 (0.38%) WCAG
System Software
1 4 (1.53%) Active Directory
2 1 (0.38%) Docker
2 1 (0.38%) Oracle RAC
2 1 (0.38%) VMware Infrastructure
Systems Management
1 16 (6.13%) Microsoft Intune
2 2 (0.77%) Ansible
2 2 (0.77%) SCCM
2 2 (0.77%) Single Sign-On
3 1 (0.38%) AirWatch
3 1 (0.38%) Kubernetes
3 1 (0.38%) Oracle Enterprise Manager
Vendors
1 40 (15.33%) Microsoft
2 36 (13.79%) Adobe
3 21 (8.05%) Facebook
3 21 (8.05%) Google
4 19 (7.28%) Twitter
5 17 (6.51%) SAP
6 10 (3.83%) Instagram
7 9 (3.45%) YouTube
8 7 (2.68%) Tableau
9 3 (1.15%) Cadence
9 3 (1.15%) Oracle
9 3 (1.15%) Spredfast
10 2 (0.77%) Apple
10 2 (0.77%) Brandwatch
10 2 (0.77%) Hootsuite
10 2 (0.77%) HubSpot
10 2 (0.77%) Omniture
10 2 (0.77%) Salesforce.com
10 2 (0.77%) Samsung
10 2 (0.77%) Tealium