Period
to 26 April 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 26 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
26 Apr 2018
Same period 2017 Same period 2016
Rank 488 453 476
Rank change year-on-year -35 +23 -35
Contract jobs citing Social Media 431 436 477
As % of all contract IT jobs advertised in the UK 0.43% 0.48% 0.45%
As % of the Miscellaneous category 1.26% 1.42% 1.34%
Number of daily rates quoted 258 269 302
UK median daily rate £350 £350 £350
10th Percentile £150 £186 £150
90th Percentile £625 £550 £625
UK excluding London median daily rate £310 £325 £350
% change year-on-year -4.62% -7.14% -4.11%
Number of hourly rates quoted 24 30 29
UK median hourly rate £38.75 £29.25 £24.00
Median hourly rate % change year-on-year +32.48% +21.88% +68.42%
10th Percentile £15.13 £17.38 £14.50
90th Percentile £48.43 £46.51 £40.00
UK excluding London median hourly rate £25.00 £20.12 £15.00
% change year-on-year +24.29% +34.10% +27.66%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 34,311 30,728 35,580
As % of all contract IT jobs advertised in the UK 33.96% 33.70% 33.32%
Number of daily rates quoted 22,541 19,948 23,126
UK median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% +6.25%
10th Percentile £268 £260 £249
90th Percentile £650 £625 £625
UK excluding London median daily rate £400 £400 £375
% change year-on-year - +6.67% +2.74%
Number of hourly rates quoted 1,069 1,087 1,256
UK median hourly rate £21.79 £21.00 £21.17
Median hourly rate % change year-on-year +3.76% -0.80% +20.97%
10th Percentile £11.50 £11.32 £11.50
90th Percentile £53.75 £50.00 £48.75
UK excluding London median hourly rate £21.00 £19.56 £21.00
% change year-on-year +7.39% -6.88% +20.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 26 April 2018.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 26 April 2018.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 26 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -54 415 £350 - 412
London -76 219 £375 +7.14% 127
UK excluding London -11 202 £310 -4.62% 305
South East -2 90 £305 -6.15% 86
North of England -13 43 £475 +47.29% 91
Midlands -10 28 £350 -16.67% 45
West Midlands -8 24 £350 -16.17% 27
North West -11 24 £475 +15.08% 62
South West +16 20 £320 -29.86% 33
North East +22 12 £275 -8.33% 6
Scotland -29 12 £300 +54.64% 7
Yorkshire -36 11 £275 -14.73% 23
East of England -16 10 £167 -52.29% 30
East Midlands -12 4 £625 +38.89% 18

For the 6 months to 26 April 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 172 (39.91%) Marketing
2 126 (29.23%) Agile Software Development
3 90 (20.88%) Analytics
4 81 (18.79%) HTML
5 71 (16.47%) Digital Marketing
6 61 (14.15%) SEO
7 57 (13.23%) Adobe
8 56 (12.99%) CSS
9 52 (12.06%) Google
10 50 (11.60%) Twitter
11 48 (11.14%) Publishing
12 46 (10.67%) HTML5
12 46 (10.67%) User Experience
13 43 (9.98%) JavaScript
14 42 (9.74%) Photoshop
14 42 (9.74%) E-Commerce
15 41 (9.51%) Facebook
16 38 (8.82%) CRM
17 37 (8.58%) Content Management
18 36 (8.35%) Project Management
19 35 (8.12%) Stakeholder Management
19 35 (8.12%) Degree
19 35 (8.12%) Analytical Skills
19 35 (8.12%) Infographics
20 34 (7.89%) Google Analytics
21 33 (7.66%) Finance
21 33 (7.66%) Java
21 33 (7.66%) Collaborative Working
22 32 (7.42%) Adobe Creative Suite
23 30 (6.96%) Adobe Illustrator

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (6.26%) CMS
2 25 (5.80%) Confluence
3 20 (4.64%) Oracle SOA Suite
4 17 (3.94%) WordPress
5 12 (2.78%) Drupal
6 5 (1.16%) Apache
6 5 (1.16%) SharePoint
7 4 (0.93%) nginx
7 4 (0.93%) SAS
8 2 (0.46%) Umbraco
9 1 (0.23%) Apache Pig
9 1 (0.23%) Apache Spark
9 1 (0.23%) ColdFusion
9 1 (0.23%) Elasticsearch
9 1 (0.23%) EPiServer
9 1 (0.23%) Joomla!
9 1 (0.23%) Kentico
9 1 (0.23%) Magnolia
9 1 (0.23%) Sitecore CMS
9 1 (0.23%) Tomcat
Applications
1 42 (9.74%) Photoshop
2 32 (7.42%) Adobe Creative Suite
3 30 (6.96%) Adobe Illustrator
4 26 (6.03%) Microsoft PowerPoint
5 20 (4.64%) Microsoft Office
6 17 (3.94%) InDesign
7 13 (3.02%) Microsoft Excel
8 4 (0.93%) MS Visio
9 2 (0.46%) Adobe After Effects
9 2 (0.46%) Vectorworks
10 1 (0.23%) Acrobat
10 1 (0.23%) Adobe Premiere
10 1 (0.23%) Chatbot
Business Applications
1 19 (4.41%) Payment Gateway
2 5 (1.16%) Dynamics CRM
3 3 (0.70%) Eloqua
3 3 (0.70%) Sprinklr
4 2 (0.46%) Magento
4 2 (0.46%) NetSuite
4 2 (0.46%) Social Studio
4 2 (0.46%) WebTrends
5 1 (0.23%) Radian6
5 1 (0.23%) Salesforce.com CRM
5 1 (0.23%) Scribe Insight
Cloud Services
1 34 (7.89%) Google Analytics
2 14 (3.25%) Amazon AWS
3 9 (2.09%) Google Cloud Platform
3 9 (2.09%) SaaS
4 7 (1.62%) PaaS
5 6 (1.39%) Cloud Computing
5 6 (1.39%) Microsoft Azure
5 6 (1.39%) Office 365
5 6 (1.39%) Silverpop
6 5 (1.16%) AdWords
6 5 (1.16%) IaaS
7 4 (0.93%) Adobe Creative Cloud
8 3 (0.70%) Amazon CloudWatch
8 3 (0.70%) Amazon ElastiCache
8 3 (0.70%) Amazon Kinesis
8 3 (0.70%) AWS CloudFormation
8 3 (0.70%) AWS Lambda
8 3 (0.70%) Bluemix
8 3 (0.70%) IBM Cloud
8 3 (0.70%) Virtual Private Cloud
Communications & Networking
1 11 (2.55%) Intranet
2 9 (2.09%) SMS
3 7 (1.62%) Internet
4 4 (0.93%) LAN
5 2 (0.46%) Network Security
5 2 (0.46%) Skype
5 2 (0.46%) Wi-Fi
6 1 (0.23%) Broadband
6 1 (0.23%) CTI
6 1 (0.23%) DHCP
6 1 (0.23%) DNS
6 1 (0.23%) Firewall
6 1 (0.23%) SAN
6 1 (0.23%) SSL
6 1 (0.23%) VPN
6 1 (0.23%) WAN
6 1 (0.23%) Wireless
6 1 (0.23%) WLAN
Database & Business Intelligence
1 19 (4.41%) Endeca
2 13 (3.02%) MySQL
3 9 (2.09%) BigQuery
3 9 (2.09%) Data Warehouse
4 6 (1.39%) SQL Server
5 5 (1.16%) Big Data
5 5 (1.16%) Relational Database
6 4 (0.93%) NoSQL
6 4 (0.93%) Redis
7 3 (0.70%) Amazon DynamoDB
7 3 (0.70%) Data Mining
7 3 (0.70%) Hadoop
7 3 (0.70%) Hazelcast
8 2 (0.46%) PostgreSQL
8 2 (0.46%) SAS Enterprise Guide
9 1 (0.23%) Data Lake
9 1 (0.23%) MongoDB
9 1 (0.23%) Power BI
9 1 (0.23%) Qlik Sense
9 1 (0.23%) RDBMS
Development Applications
1 27 (6.26%) Git (software)
1 27 (6.26%) JIRA
2 21 (4.87%) Jenkins
3 20 (4.64%) JUnit
3 20 (4.64%) Mockito
3 20 (4.64%) Selenium
4 19 (4.41%) Gradle
4 19 (4.41%) Spock
5 4 (0.93%) Grunt
5 4 (0.93%) webpack
6 2 (0.46%) Maven
7 1 (0.23%) Ant
7 1 (0.23%) Axure RP
7 1 (0.23%) Bitbucket
7 1 (0.23%) Cucumber
7 1 (0.23%) Eclipse
7 1 (0.23%) JBehave
7 1 (0.23%) Sonatype Nexus
7 1 (0.23%) TeamCity
7 1 (0.23%) TestNG
General
1 172 (39.91%) Marketing
2 48 (11.14%) Publishing
3 33 (7.66%) Finance
4 29 (6.73%) Legal
5 28 (6.50%) Advertising
5 28 (6.50%) Retail
6 22 (5.10%) Telecoms
7 12 (2.78%) Multimedia
8 8 (1.86%) Banking
8 8 (1.86%) Pharmaceutical
9 6 (1.39%) French Language
9 6 (1.39%) Games
10 5 (1.16%) Electronics
10 5 (1.16%) German Language
11 3 (0.70%) Dutch Language
11 3 (0.70%) Law
11 3 (0.70%) Manufacturing
12 2 (0.46%) Brand Awareness
12 2 (0.46%) Local Government
12 2 (0.46%) Mandarin Language
Job Titles
1 71 (16.47%) Developer
2 70 (16.24%) Designer
3 45 (10.44%) Analyst
4 33 (7.66%) Architect
5 26 (6.03%) Content Designer
5 26 (6.03%) Marketing Manager
6 24 (5.57%) Technical Architect
7 19 (4.41%) Oracle Developer
8 18 (4.18%) Graphic Designer
9 17 (3.94%) Digital Analyst
9 17 (3.94%) Project Manager
9 17 (3.94%) Senior Architect
10 16 (3.71%) Business Analyst
11 14 (3.25%) Digital Marketing Manager
11 14 (3.25%) Senior Technical Architect
12 12 (2.78%) Digital Designer
12 12 (2.78%) Front End Developer (Client-Side Developer)
13 11 (2.55%) HTML Developer
13 11 (2.55%) PHP Developer
14 10 (2.32%) Junior
Libraries, Frameworks & Software Standards
1 81 (18.79%) HTML
2 56 (12.99%) CSS
3 46 (10.67%) HTML5
4 26 (6.03%) RESTful
5 24 (5.57%) Web Services
6 22 (5.10%) J2EE
7 21 (4.87%) Spring
8 19 (4.41%) CSS3
9 16 (3.71%) jQuery
10 13 (3.02%) Sass
11 11 (2.55%) AngularJS
11 11 (2.55%) XML
12 10 (2.32%) LESS
13 8 (1.86%) Django
13 8 (1.86%) React
14 7 (1.62%) .NET
14 7 (1.62%) Node.js
14 7 (1.62%) React Native
15 6 (1.39%) Twitter Bootstrap
16 5 (1.16%) Angular 2
Miscellaneous
1 46 (10.67%) User Experience
2 35 (8.12%) Analytical Skills
3 26 (6.03%) Graphic Design
4 22 (5.10%) Blog
4 22 (5.10%) Mobile App
5 20 (4.64%) Enterprise Software
6 19 (4.41%) iPad
7 17 (3.94%) Self-Motivation
8 13 (3.02%) Computer Science
9 12 (2.78%) Virtual Team
10 10 (2.32%) Video Editing
11 8 (1.86%) Fintech
12 7 (1.62%) Animation
12 7 (1.62%) Digital Media
12 7 (1.62%) Management Information System
13 6 (1.39%) FMCG
14 4 (0.93%) Algorithms
14 4 (0.93%) Podcast
15 3 (0.70%) Cloud Native
15 3 (0.70%) Public Cloud
Operating Systems
1 12 (2.78%) Windows
2 9 (2.09%) Linux
3 8 (1.86%) Android
4 7 (1.62%) Apple iOS
5 4 (0.93%) Mac OS X
6 3 (0.70%) Unix
7 2 (0.46%) Red Hat Enterprise Linux
8 1 (0.23%) AIX
8 1 (0.23%) Mac OS
8 1 (0.23%) Ubuntu
Processes & Methodologies
1 126 (29.23%) Agile Software Development
2 90 (20.88%) Analytics
3 71 (16.47%) Digital Marketing
4 61 (14.15%) SEO
5 42 (9.74%) E-Commerce
6 38 (8.82%) CRM
7 37 (8.58%) Content Management
8 36 (8.35%) Project Management
9 35 (8.12%) Infographics
9 35 (8.12%) Stakeholder Management
10 33 (7.66%) Collaborative Working
11 27 (6.26%) Continuous Integration
12 25 (5.80%) Copywriting
12 25 (5.80%) Scrum
13 24 (5.57%) Microservices
13 24 (5.57%) SFIA
14 23 (5.34%) Pay per click
14 23 (5.34%) TDD
15 22 (5.10%) ERP
16 21 (4.87%) SOA
Programming Languages
1 43 (9.98%) JavaScript
2 33 (7.66%) Java
3 21 (4.87%) PHP
4 18 (4.18%) Python
5 13 (3.02%) SQL
6 8 (1.86%) R
7 6 (1.39%) C++
8 4 (0.93%) C#
9 3 (0.70%) C
9 3 (0.70%) Objective-C
10 2 (0.46%) Apple Swift
10 2 (0.46%) Bash Shell
10 2 (0.46%) Perl
10 2 (0.46%) VBA
11 1 (0.23%) Java 8
11 1 (0.23%) PHP 5
11 1 (0.23%) Ruby
11 1 (0.23%) Scala
Qualifications
1 35 (8.12%) Degree
2 20 (4.64%) Security Cleared
3 8 (1.86%) SC Cleared
4 7 (1.62%) Computer Science Degree
5 4 (0.93%) PMP
6 3 (0.70%) CTC Cleared
6 3 (0.70%) PMI Certification
7 2 (0.46%) BPSS Clearance
7 2 (0.46%) DV Cleared
7 2 (0.46%) ISEB
7 2 (0.46%) ISEB Practitioner
7 2 (0.46%) Master's Degree
8 1 (0.23%) Cisco Certification
8 1 (0.23%) CISSP
8 1 (0.23%) MCSA
8 1 (0.23%) MCSE
8 1 (0.23%) Microsoft Certification
8 1 (0.23%) PhD
8 1 (0.23%) Postgraduate
8 1 (0.23%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (2.55%) QA
2 4 (0.93%) SLA
3 3 (0.70%) Disclosure Scotland
3 3 (0.70%) GDPR
4 1 (0.23%) Data Quality
4 1 (0.23%) GAAP
4 1 (0.23%) PMO
System Software
1 24 (5.57%) Docker
2 4 (0.93%) Active Directory
3 2 (0.46%) FreeRADIUS
4 1 (0.23%) VMware Infrastructure
Systems Management
1 19 (4.41%) Ansible
2 3 (0.70%) Systems Management Server (SMS)
3 2 (0.46%) AirWatch
3 2 (0.46%) Single Sign-On
4 1 (0.23%) EMC NetWorker
Vendors
1 57 (13.23%) Adobe
2 52 (12.06%) Google
3 50 (11.60%) Twitter
4 41 (9.51%) Facebook
5 28 (6.50%) Microsoft
6 23 (5.34%) Oracle
7 19 (4.41%) ATG
8 9 (2.09%) SAP
9 5 (1.16%) Salesforce.com
9 5 (1.16%) Sitecore
10 4 (0.93%) Apple
10 4 (0.93%) Crimson Hexagon
10 4 (0.93%) Pardot
10 4 (0.93%) Zend
11 3 (0.70%) Avaya
11 3 (0.70%) Cisco
11 3 (0.70%) Genesys
11 3 (0.70%) hybris
11 3 (0.70%) IBM
11 3 (0.70%) Marketo