Period
to 27 October 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 501 372 528
Rank change year-on-year -129 +156 +30
Contract jobs citing Social Media 351 169 304
As % of all contract jobs advertised in the UK 0.41% 0.52% 0.36%
As % of the Miscellaneous category 1.38% 1.66% 1.25%
Number of daily rates quoted 187 100 210
10th Percentile £170 £169 £205
25th Percentile £261 £281 £270
Median daily rate (50th Percentile) £400 £335 £375
Median % change year-on-year +19.40% -10.67% -
75th Percentile £538 £438 £475
90th Percentile £672 £576 £550
UK excluding London median daily rate £375 £325 £400
% change year-on-year +15.38% -18.75% +6.67%
Number of hourly rates quoted 41 32 16
10th Percentile £20.75 £18.60 £13.05
25th Percentile £27.00 £26.63 £19.81
Median hourly rate £39.65 £36.00 £30.00
Median % change year-on-year +10.14% +20.00% +20.00%
75th Percentile £50.02 £46.00 £39.01
90th Percentile £61.75 £47.75 £45.50
UK excluding London median hourly rate £23.88 £20.00 £13.10
% change year-on-year +19.38% +52.67% -40.45%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 25,353 10,194 24,254
As % of all contract IT jobs advertised in the UK 29.74% 31.49% 28.76%
Number of daily rates quoted 17,832 6,955 15,977
10th Percentile £305 £263 £265
25th Percentile £413 £369 £369
Median daily rate (50th Percentile) £525 £480 £475
Median % change year-on-year +9.38% +1.05% -
75th Percentile £630 £600 £575
90th Percentile £725 £713 £675
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - -
Number of hourly rates quoted 693 342 867
10th Percentile £12.00 £12.00 £11.78
25th Percentile £15.00 £16.00 £14.28
Median hourly rate £24.06 £25.17 £20.50
Median % change year-on-year -4.39% +22.76% +2.50%
75th Percentile £48.75 £45.00 £46.00
90th Percentile £64.75 £57.45 £53.75
UK excluding London median hourly rate £20.00 £23.00 £19.03
% change year-on-year -13.04% +20.86% +0.16%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 27 October 2021.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 27 October 2021.

Hourly rate histogram for Social Media in the UK

Social Media
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -136 273 £400 +19.40% 261
London -159 186 £425 +26.87% 91
UK excluding London -89 106 £375 +15.38% 184
Work from Home -164 87 £277 -32.94% 33
South East -60 29 £275 -12.00% 36
Scotland -69 18 £500 +44.40% 8
North of England -61 17 £328 +98.48% 42
North West -46 14 £325 +96.97% 22
Midlands -74 13 £425 +13.33% 48
West Midlands -63 11 £438 +16.67% 26
East of England -44 9 £450 - 18
Wales - 9 £160 - 6
South West -43 6 £388 - 27
Northern Ireland - 6 £500 -
North East - 2 £420 - 2
East Midlands - 2 £110 - 22
Yorkshire -54 1 £435 - 18

For the 6 months to 27 October 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 142 (40.46%) Social Skills
2 130 (37.04%) Marketing
3 110 (31.34%) Analytics
4 72 (20.51%) Agile Software Development
5 67 (19.09%) Degree
5 67 (19.09%) Finance
5 67 (19.09%) Analytical Skills
6 64 (18.23%) Problem-Solving
7 62 (17.66%) Project Management
8 58 (16.52%) SQL
9 52 (14.81%) Python
10 49 (13.96%) Mentoring
11 48 (13.68%) Stakeholder Management
12 44 (12.54%) User Experience
12 44 (12.54%) Public Sector
12 44 (12.54%) Presentation Skills
13 43 (12.25%) JavaScript
14 42 (11.97%) CSS
14 42 (11.97%) Adobe
14 42 (11.97%) CMS
14 42 (11.97%) Digital Marketing
15 39 (11.11%) Visualisation
15 39 (11.11%) Content Management
16 36 (10.26%) Scrum
16 36 (10.26%) Google
16 36 (10.26%) Java
17 35 (9.97%) CRM
17 35 (9.97%) HTML
17 35 (9.97%) Data Science
18 34 (9.69%) Microsoft

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (11.97%) CMS
2 28 (7.98%) SharePoint
3 16 (4.56%) Adobe Experience Manager
4 15 (4.27%) Jupyter
5 12 (3.42%) Confluence
6 11 (3.13%) Drupal
7 5 (1.42%) Apache Spark
8 3 (0.85%) Apache
8 3 (0.85%) SAS
8 3 (0.85%) WordPress
9 2 (0.57%) Apache Airflow
9 2 (0.57%) Sitecore CMS
10 1 (0.28%) ArcGIS
10 1 (0.28%) Jadu
10 1 (0.28%) Luigi
10 1 (0.28%) Oracle SOA Suite
10 1 (0.28%) SharePoint Server
10 1 (0.28%) Umbraco
Applications
1 31 (8.83%) Microsoft PowerPoint
2 30 (8.55%) Microsoft Excel
3 25 (7.12%) Microsoft Office
3 25 (7.12%) Photoshop
4 6 (1.71%) Adobe Creative Suite
4 6 (1.71%) Adobe Illustrator
4 6 (1.71%) Sketch
5 5 (1.42%) Adobe Premiere
6 4 (1.14%) Adobe After Effects
6 4 (1.14%) InVision
7 2 (0.57%) Figma
7 2 (0.57%) Final Cut Pro
7 2 (0.57%) InDesign
8 1 (0.28%) Acrobat
8 1 (0.28%) Chatbot
8 1 (0.28%) Spreadsheet
8 1 (0.28%) UserZoom
Business Applications
1 5 (1.42%) Sprinklr
2 3 (0.85%) Dynamics CRM
2 3 (0.85%) Eloqua
3 1 (0.28%) Magento
3 1 (0.28%) SAP S/4HANA
3 1 (0.28%) WebTrends
3 1 (0.28%) Workday HCM
Cloud Services
1 30 (8.55%) Google Analytics
2 26 (7.41%) GitHub
3 23 (6.55%) Azure
4 16 (4.56%) Microsoft 365
5 12 (3.42%) GCP
5 12 (3.42%) Google Tag Manager
6 11 (3.13%) Adobe Creative Cloud
6 11 (3.13%) Power Platform
7 10 (2.85%) GitHub Actions
7 10 (2.85%) Google Sheets
8 9 (2.56%) SaaS
9 8 (2.28%) AWS
9 8 (2.28%) Google Data Studio
9 8 (2.28%) PaaS
10 7 (1.99%) Azure Cosmos DB
10 7 (1.99%) Google Ads
10 7 (1.99%) Trello
11 5 (1.42%) Yammer
12 4 (1.14%) Azure Active Directory
13 3 (0.85%) OneDrive
Communications & Networking
1 19 (5.41%) Intranet
2 11 (3.13%) Internet
3 4 (1.14%) Kerberos
4 3 (0.85%) Firewall
4 3 (0.85%) LAN
4 3 (0.85%) SMS
4 3 (0.85%) WAN
5 2 (0.57%) DHCP
5 2 (0.57%) DNS
5 2 (0.57%) Extranet
5 2 (0.57%) HTTP
5 2 (0.57%) Network Security
5 2 (0.57%) SAN
5 2 (0.57%) VPN
6 1 (0.28%) DKIM
6 1 (0.28%) DMARC
6 1 (0.28%) TCP/IP
6 1 (0.28%) WebEx
6 1 (0.28%) Wi-Fi
Database & Business Intelligence
1 20 (5.70%) Data Warehouse
2 13 (3.70%) QlikView
3 12 (3.42%) Hadoop
4 11 (3.13%) Power BI
5 8 (2.28%) Big Data
6 7 (1.99%) Azure SQL Database
6 7 (1.99%) Tableau
7 6 (1.71%) Relational Database
8 5 (1.42%) Power Query
9 3 (0.85%) BigQuery
9 3 (0.85%) NoSQL
10 2 (0.57%) Apache Hive
10 2 (0.57%) Data Lake
10 2 (0.57%) IBM InfoSphere
10 2 (0.57%) MongoDB
11 1 (0.28%) Amazon Redshift
11 1 (0.28%) Azure SQL Data Warehouse
11 1 (0.28%) Metadata
11 1 (0.28%) Presto
11 1 (0.28%) QGIS
Development Applications
1 20 (5.70%) JIRA
2 16 (4.56%) JUnit
2 16 (4.56%) Mockito
3 12 (3.42%) Git (software)
4 10 (2.85%) Dreamweaver
5 6 (1.71%) Visual Studio
6 4 (1.14%) Jenkins
7 2 (0.57%) Octopus Deploy
7 2 (0.57%) Postman
8 1 (0.28%) Babel
8 1 (0.28%) ESLint
8 1 (0.28%) Maven
8 1 (0.28%) NetBeans
8 1 (0.28%) SonarQube
8 1 (0.28%) webpack
8 1 (0.28%) Xcode
General
1 142 (40.46%) Social Skills
2 130 (37.04%) Marketing
3 67 (19.09%) Analytical Skills
3 67 (19.09%) Finance
4 44 (12.54%) Presentation Skills
4 44 (12.54%) Public Sector
5 32 (9.12%) Publishing
6 25 (7.12%) Advertising
7 22 (6.27%) Retail
8 10 (2.85%) Organisational Skills
9 9 (2.56%) Law
10 7 (1.99%) Brand Awareness
10 7 (1.99%) Legal
11 6 (1.71%) Banking
12 5 (1.42%) Documentation Skills
12 5 (1.42%) Multimedia
13 4 (1.14%) Influencing Skills
13 4 (1.14%) Telecoms
14 3 (0.85%) Manufacturing
15 2 (0.57%) Games
Job Titles
1 49 (13.96%) Analyst
2 28 (7.98%) Designer
3 24 (6.84%) Developer
4 22 (6.27%) Data Scientist
5 19 (5.41%) Consultant
5 19 (5.41%) Data Engineer
6 18 (5.13%) Architect
7 13 (3.70%) Data Analyst
8 10 (2.85%) Business Analyst
8 10 (2.85%) Communications Manager
8 10 (2.85%) Social Media Manager
9 9 (2.56%) Project Manager
10 8 (2.28%) Communications Officer
10 8 (2.28%) Digital Analyst
10 8 (2.28%) Java Engineer
10 8 (2.28%) Performance Analyst
10 8 (2.28%) ServiceNow Consultant
10 8 (2.28%) Solutions Architect
10 8 (2.28%) Web Designer
11 7 (1.99%) Marketing Manager
Libraries, Frameworks & Software Standards
1 42 (11.97%) CSS
2 35 (9.97%) HTML
3 26 (7.41%) Web Services
4 23 (6.55%) React
5 17 (4.84%) CSS3
5 17 (4.84%) XML
6 16 (4.56%) OSGi
6 16 (4.56%) Preactjs
7 13 (3.70%) D3.js
7 13 (3.70%) Shiny
8 9 (2.56%) JSON
9 7 (1.99%) GraphQL
10 6 (1.71%) Kafka
10 6 (1.71%) OAuth
11 5 (1.42%) Node.js
11 5 (1.42%) REST
12 4 (1.14%) Redux
13 3 (0.85%) AngularJS
13 3 (0.85%) PyTorch
13 3 (0.85%) RESTful
Miscellaneous
1 44 (12.54%) User Experience
2 31 (8.83%) Management Information System
3 24 (6.84%) Mobile App
4 23 (6.55%) Digital Media
5 20 (5.70%) Algorithms
6 18 (5.13%) Blog
7 10 (2.85%) Animation
8 9 (2.56%) Photography
9 7 (1.99%) Self-Motivation
9 7 (1.99%) Virtual Team
9 7 (1.99%) Wiki
10 5 (1.42%) Video Editing
11 3 (0.85%) Enterprise Software
11 3 (0.85%) FMCG
11 3 (0.85%) Graphic Design
11 3 (0.85%) Marketing Technology
11 3 (0.85%) NHS
11 3 (0.85%) Social Network
12 2 (0.57%) Renewable Energy
12 2 (0.57%) Security Operations Centre
Operating Systems
1 9 (2.56%) Windows
2 8 (2.28%) Apple iOS
3 7 (1.99%) Android
3 7 (1.99%) Unix
4 6 (1.71%) Linux
5 3 (0.85%) Windows 10
6 1 (0.28%) Mac OS X
6 1 (0.28%) Ubuntu
6 1 (0.28%) Windows Mobile
Processes & Methodologies
1 110 (31.34%) Analytics
2 72 (20.51%) Agile Software Development
3 64 (18.23%) Problem-Solving
4 62 (17.66%) Project Management
5 49 (13.96%) Mentoring
6 48 (13.68%) Stakeholder Management
7 42 (11.97%) Digital Marketing
8 39 (11.11%) Content Management
8 39 (11.11%) Visualisation
9 36 (10.26%) Scrum
10 35 (9.97%) CRM
10 35 (9.97%) Data Science
11 33 (9.40%) Data Analysis
12 32 (9.12%) DevOps
13 30 (8.55%) Business Intelligence
14 29 (8.26%) Asset Management
14 29 (8.26%) Coaching
14 29 (8.26%) Personalization
15 28 (7.98%) Collaborative Working
15 28 (7.98%) Decision-Making
Programming Languages
1 58 (16.52%) SQL
2 52 (14.81%) Python
3 43 (12.25%) JavaScript
4 36 (10.26%) Java
5 23 (6.55%) R
6 16 (4.56%) Java 11
6 16 (4.56%) Java 8
7 13 (3.70%) VBA
8 6 (1.71%) PHP
9 4 (1.14%) C
9 4 (1.14%) C++
9 4 (1.14%) PowerShell
9 4 (1.14%) Scala
10 3 (0.85%) Apple Swift
10 3 (0.85%) VB
11 2 (0.57%) Kotlin
11 2 (0.57%) Ruby
11 2 (0.57%) TypeScript
12 1 (0.28%) Apex Code
12 1 (0.28%) Objective-C
Qualifications
1 67 (19.09%) Degree
2 31 (8.83%) Security Cleared
3 19 (5.41%) SC Cleared
4 8 (2.28%) Computer Science Degree
5 4 (1.14%) Master's Degree
6 3 (0.85%) DBS Check
6 3 (0.85%) HND
7 2 (0.57%) MBA
7 2 (0.57%) PhD
8 1 (0.28%) BPSS Clearance
8 1 (0.28%) CISM
8 1 (0.28%) CISSP
8 1 (0.28%) CRISC
8 1 (0.28%) PMI Certification
8 1 (0.28%) PMP
Quality Assurance & Compliance
1 32 (9.12%) Accessibility
2 13 (3.70%) QA
3 12 (3.42%) GDPR
4 10 (2.85%) Data Quality
5 5 (1.42%) SLA
6 4 (1.14%) PMO
7 2 (0.57%) COBIT
7 2 (0.57%) Cyber Essentials
7 2 (0.57%) Disclosure Scotland
7 2 (0.57%) ISO/IEC 27001
7 2 (0.57%) NIST
8 1 (0.28%) GAMP
8 1 (0.28%) GxP
System Software
1 9 (2.56%) Docker
2 7 (1.99%) Active Directory
Systems Management
1 6 (1.71%) Microsoft Intune
2 4 (1.14%) Ansible
2 4 (1.14%) Kubernetes
3 2 (0.57%) AirWatch
3 2 (0.57%) EMC NetWorker
3 2 (0.57%) SCCM
4 1 (0.28%) Active Directory Federation Services
4 1 (0.28%) Control-M
4 1 (0.28%) Opscode Chef
4 1 (0.28%) Puppet
4 1 (0.28%) Single Sign-On
Vendors
1 42 (11.97%) Adobe
2 36 (10.26%) Google
3 34 (9.69%) Microsoft
4 23 (6.55%) Salesforce.com
5 20 (5.70%) Facebook
6 14 (3.99%) Twitter
7 13 (3.70%) Alteryx
7 13 (3.70%) Instagram
7 13 (3.70%) YouTube
8 8 (2.28%) Oracle
8 8 (2.28%) ServiceNow
9 6 (1.71%) TikTok
10 5 (1.42%) Apple
10 5 (1.42%) StreamSets
11 4 (1.14%) Teradata
12 3 (0.85%) Marketo
12 3 (0.85%) Salesforce Marketing Cloud
12 3 (0.85%) SAP
13 2 (0.57%) LogRhythm
13 2 (0.57%) Sitecore