Period
to 5 December 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 5 December 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
5 Dec 2020
Same period 2019 Same period 2018
Rank 405 501 539
Rank change year-on-year +96 +38 -72
Contract jobs citing Social Media 174 291 386
As % of all contract jobs advertised in the UK 0.46% 0.36% 0.37%
As % of the Miscellaneous category 1.37% 1.14% 1.14%
Number of daily rates quoted 122 218 213
Median daily rate £335 £400 £360
Median daily rate % change year-on-year -16.25% +11.11% -10.00%
10th Percentile £135 £175 £164
90th Percentile £600 £558 £546
UK excluding London median daily rate £306 £375 £375
% change year-on-year -18.33% - +7.14%
Number of hourly rates quoted 38 16 29
Median hourly rate £34.54 £28.25 £30.50
Median hourly rate % change year-on-year +22.26% -7.38% +7.02%
10th Percentile £18.33 £15.03 £15.73
90th Percentile £47.75 £50.38 £44.20
UK excluding London median hourly rate £21.56 £13.10 £34.00
% change year-on-year +64.58% -61.47% +9.68%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 12,742 25,465 33,760
As % of all contract IT jobs advertised in the UK 33.72% 31.10% 32.26%
Number of daily rates quoted 7,922 16,137 22,031
Median daily rate £475 £463 £475
Median daily rate % change year-on-year +2.70% -2.63% +5.56%
10th Percentile £250 £256 £275
90th Percentile £700 £669 £650
UK excluding London median daily rate £413 £425 £425
% change year-on-year -2.94% - +6.25%
Number of hourly rates quoted 588 1,060 1,075
Median hourly rate £34.06 £23.50 £20.00
Median hourly rate % change year-on-year +44.95% +17.50% -0.60%
10th Percentile £12.73 £12.00 £12.01
90th Percentile £57.50 £53.75 £49.69
Median hourly rate £26.50 £22.81 £19.25
% change year-on-year +16.16% +18.51% -2.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 5 December 2020.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 5 December 2020.

Hourly rate histogram for Social Media in the UK

Social Media
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 5 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +128 161 £335 -16.25% 110
London +119 131 £335 -16.25% 37
Work from Home -129 36 £319 -25.87% 17
UK excluding London +166 35 £306 -18.33% 77
South East +137 10 £463 +54.17% 15
Midlands +59 8 £375 -18.26% 10
West Midlands +59 8 £375 -19.79% 3
North of England +98 7 £170 -54.67% 27
Scotland +60 7 £368 +44.12% 4
North West +72 6 £170 -54.67% 17
East of England +74 2 - - 13
South West +100 1 - - 7
Yorkshire +61 1 - - 8

For the 6 months to 5 December 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 70 (40.23%) Marketing
2 37 (21.26%) Analytics
3 29 (16.67%) Degree
4 26 (14.94%) Agile Software Development
5 24 (13.79%) Project Management
6 23 (13.22%) User Experience
7 21 (12.07%) Content Writing
7 21 (12.07%) Finance
7 21 (12.07%) Publishing
8 19 (10.92%) Python
9 18 (10.34%) Google
10 17 (9.77%) Computer Science
10 17 (9.77%) SQL
10 17 (9.77%) Visualisation
10 17 (9.77%) Public Sector
11 14 (8.05%) JavaScript
11 14 (8.05%) Problem-Solving
12 13 (7.47%) CRM
12 13 (7.47%) Data Science
13 12 (6.90%) Analytical Skills
13 12 (6.90%) Microsoft PowerPoint
13 12 (6.90%) Artificial Intelligence
14 11 (6.32%) Content Management
15 10 (5.75%) AWS
15 10 (5.75%) Product Management
15 10 (5.75%) Cybersecurity
15 10 (5.75%) Mobile App
15 10 (5.75%) Personalization
15 10 (5.75%) Data Analysis
15 10 (5.75%) Google Analytics

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (4.60%) CMS
2 3 (1.72%) Confluence
2 3 (1.72%) SharePoint
3 2 (1.15%) Apache
3 2 (1.15%) Jadu
3 2 (1.15%) WordPress
4 1 (0.57%) ArcGIS
4 1 (0.57%) SAS
Applications
1 12 (6.90%) Microsoft PowerPoint
2 8 (4.60%) Microsoft Office
3 6 (3.45%) Adobe Illustrator
3 6 (3.45%) Microsoft Excel
3 6 (3.45%) Photoshop
4 5 (2.87%) Adobe Creative Suite
5 3 (1.72%) Adobe Premiere
5 3 (1.72%) InDesign
6 2 (1.15%) Adobe After Effects
6 2 (1.15%) Chatbot
7 1 (0.57%) Camtasia
7 1 (0.57%) CINEMA 4D
7 1 (0.57%) Microsoft Project
7 1 (0.57%) Spreadsheet
7 1 (0.57%) SPSS
Business Applications
1 1 (0.57%) Eloqua
Cloud Services
1 10 (5.75%) AWS
1 10 (5.75%) Google Analytics
2 7 (4.02%) Azure
2 7 (4.02%) GCP
3 4 (2.30%) GitHub
4 3 (1.72%) Amazon Kinesis
4 3 (1.72%) Google Sheets
4 3 (1.72%) Google Tag Manager
4 3 (1.72%) Office 365
4 3 (1.72%) Power Platform
4 3 (1.72%) Trello
5 2 (1.15%) AdWords
5 2 (1.15%) Amazon EC2
5 2 (1.15%) Amazon S3
5 2 (1.15%) Amazon SageMaker
5 2 (1.15%) Amazon SQS
5 2 (1.15%) PaaS
5 2 (1.15%) Route 53
5 2 (1.15%) SaaS
5 2 (1.15%) Serverless
Communications & Networking
1 4 (2.30%) HTTP
1 4 (2.30%) Wi-Fi
1 4 (2.30%) Wireless
2 3 (1.72%) Broadband
2 3 (1.72%) Intranet
3 2 (1.15%) 2G
3 2 (1.15%) 3G
3 2 (1.15%) 4G
3 2 (1.15%) 5G
3 2 (1.15%) DHCP
3 2 (1.15%) DNS
3 2 (1.15%) Internet
3 2 (1.15%) SNMP
3 2 (1.15%) SSH
3 2 (1.15%) VPN
Database & Business Intelligence
1 6 (3.45%) Big Data
2 5 (2.87%) Amazon Redshift
2 5 (2.87%) Apache Hive
2 5 (2.87%) Relational Database
3 4 (2.30%) BigQuery
3 4 (2.30%) Snowflake Schema
3 4 (2.30%) Tableau
4 3 (1.72%) Amazon RDS
4 3 (1.72%) Azure SQL Database
4 3 (1.72%) Data Warehouse
4 3 (1.72%) Looker
4 3 (1.72%) Power BI
5 2 (1.15%) Amazon Athena
5 2 (1.15%) Amazon DynamoDB
5 2 (1.15%) Amazon QuickSight
5 2 (1.15%) Blockchain
5 2 (1.15%) MySQL
6 1 (0.57%) Azure SQL Data Warehouse
6 1 (0.57%) Data Lake
6 1 (0.57%) SQL Server
Development Applications
1 5 (2.87%) JIRA
2 2 (1.15%) Git (software)
2 2 (1.15%) Visual Studio
2 2 (1.15%) Xcode
3 1 (0.57%) Dreamweaver
3 1 (0.57%) Gradle
3 1 (0.57%) HP UFT
3 1 (0.57%) ProC
3 1 (0.57%) SQL Server Management Studio (SSMS)
3 1 (0.57%) Subversion
3 1 (0.57%) Team Foundation Server
3 1 (0.57%) Toad
General
1 70 (40.23%) Marketing
2 21 (12.07%) Finance
2 21 (12.07%) Publishing
3 17 (9.77%) Public Sector
4 6 (3.45%) Danish Language
4 6 (3.45%) Pharmaceutical
5 5 (2.87%) Multimedia
5 5 (2.87%) Telecoms
6 4 (2.30%) Advertising
6 4 (2.30%) Games
6 4 (2.30%) Law
6 4 (2.30%) Legal
6 4 (2.30%) Manufacturing
7 3 (1.72%) Banking
7 3 (1.72%) German Language
7 3 (1.72%) Russian Language
7 3 (1.72%) Social Science
8 2 (1.15%) Electronics
8 2 (1.15%) Local Government
8 2 (1.15%) Retail
Job Titles
1 26 (14.94%) Analyst
2 21 (12.07%) Designer
3 15 (8.62%) Content Designer
4 13 (7.47%) Marketing Analyst
5 11 (6.32%) Digital Designer
6 8 (4.60%) Digital Content Designer
7 7 (4.02%) Architect
7 7 (4.02%) Consultant
7 7 (4.02%) Coordinator
7 7 (4.02%) Project Manager
8 6 (3.45%) Developer
8 6 (3.45%) IT Manager
8 6 (3.45%) User Experience Researcher
9 5 (2.87%) Data Scientist
9 5 (2.87%) Senior Content Designer
9 5 (2.87%) Senior Designer
9 5 (2.87%) Social Media Manager
9 5 (2.87%) Threat Intelligence Specialist
10 4 (2.30%) Senior Digital Content Designer
10 4 (2.30%) Senior Digital Designer
Libraries, Frameworks & Software Standards
1 10 (5.75%) CSS
1 10 (5.75%) HTML
2 6 (3.45%) JSON
2 6 (3.45%) RESTful
3 5 (2.87%) Web Services
4 4 (2.30%) React
5 3 (1.72%) XML
6 2 (1.15%) CoreMedia
6 2 (1.15%) CSS3
6 2 (1.15%) HTML5
6 2 (1.15%) Kafka
6 2 (1.15%) LAMP
6 2 (1.15%) Memcached
6 2 (1.15%) OpenGL
6 2 (1.15%) POSIX
6 2 (1.15%) PyTorch
6 2 (1.15%) Twig
7 1 (0.57%) AngularJS
7 1 (0.57%) OAuth2
7 1 (0.57%) Pandas
Miscellaneous
1 23 (13.22%) User Experience
2 12 (6.90%) Analytical Skills
3 10 (5.75%) Mobile App
4 9 (5.17%) Algorithms
4 9 (5.17%) Blog
5 8 (4.60%) Digital Media
6 7 (4.02%) Video Editing
7 4 (2.30%) Cyber Kill Chain
7 4 (2.30%) Graphic Design
7 4 (2.30%) Self-Motivation
8 3 (1.72%) Animation
8 3 (1.72%) Life Science
8 3 (1.72%) Management Information System
8 3 (1.72%) Podcast
8 3 (1.72%) Smart City
8 3 (1.72%) Smartphone
9 2 (1.15%) Data Centre
9 2 (1.15%) Data Structures
9 2 (1.15%) Motion Graphics
9 2 (1.15%) Public Cloud
Operating Systems
1 6 (3.45%) Apple iOS
2 5 (2.87%) Android
2 5 (2.87%) Windows
3 4 (2.30%) Linux
4 3 (1.72%) Unix
5 2 (1.15%) Windows 10
5 2 (1.15%) Windows Mobile
Processes & Methodologies
1 37 (21.26%) Analytics
2 26 (14.94%) Agile Software Development
3 24 (13.79%) Project Management
4 21 (12.07%) Content Writing
5 17 (9.77%) Computer Science
5 17 (9.77%) Visualisation
6 14 (8.05%) Problem-Solving
7 13 (7.47%) CRM
7 13 (7.47%) Data Science
8 12 (6.90%) Artificial Intelligence
9 11 (6.32%) Content Management
10 10 (5.75%) Cybersecurity
10 10 (5.75%) Data Analysis
10 10 (5.75%) Personalization
10 10 (5.75%) Product Management
10 10 (5.75%) Scrum
10 10 (5.75%) SEO
10 10 (5.75%) Stakeholder Management
11 9 (5.17%) Digital Marketing
12 8 (4.60%) Data Modelling
Programming Languages
1 19 (10.92%) Python
2 17 (9.77%) SQL
3 14 (8.05%) JavaScript
4 8 (4.60%) PHP
5 6 (3.45%) R
6 3 (1.72%) Apple Swift
6 3 (1.72%) C
6 3 (1.72%) C++
7 2 (1.15%) Objective-C
7 2 (1.15%) Perl
7 2 (1.15%) VB
8 1 (0.57%) C#
8 1 (0.57%) Data Analysis Expressions (DAX)
8 1 (0.57%) Java
8 1 (0.57%) PROC SQL
8 1 (0.57%) SAS Macro
8 1 (0.57%) T-SQL
8 1 (0.57%) VBA
Qualifications
1 29 (16.67%) Degree
2 6 (3.45%) PhD
3 5 (2.87%) Security Cleared
4 4 (2.30%) CEH
4 4 (2.30%) Computer Science Degree
4 4 (2.30%) CREST Certified
4 4 (2.30%) GIAC
4 4 (2.30%) OSCP
5 3 (1.72%) BPSS Clearance
6 2 (1.15%) SC Cleared
Quality Assurance & Compliance
1 5 (2.87%) SLA
2 4 (2.30%) QA
3 3 (1.72%) GxP
4 2 (1.15%) GDPR
5 1 (0.57%) Data Quality
5 1 (0.57%) Disclosure Scotland
5 1 (0.57%) PMO
System Software
1 2 (1.15%) Active Directory
1 2 (1.15%) Squid
2 1 (0.57%) Virtual Machines
Systems Management
1 2 (1.15%) Microsoft Intune
1 2 (1.15%) Single Sign-On
2 1 (0.57%) HP Quality Center
2 1 (0.57%) Kubernetes
Vendors
1 18 (10.34%) Google
2 10 (5.75%) Microsoft
3 9 (5.17%) Adobe
4 6 (3.45%) Twitter
5 5 (2.87%) Facebook
6 4 (2.30%) SAP
6 4 (2.30%) YouTube
7 3 (1.72%) Instagram
8 2 (1.15%) Databricks
8 2 (1.15%) Salesforce.com
8 2 (1.15%) Samsung
9 1 (0.57%) Capita
9 1 (0.57%) Freshdesk
9 1 (0.57%) HP
9 1 (0.57%) Marketo
9 1 (0.57%) Pardot
9 1 (0.57%) Pinterest
9 1 (0.57%) Snapchat
9 1 (0.57%) Teradata
9 1 (0.57%) Tumblr