Period
to 14 August 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 14 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
14 Aug 2020
Same period 2019 Same period 2018
Rank 387 489 529
Rank change year-on-year +102 +40 -72
Contract jobs citing Social Media 150 369 398
As % of all contract jobs advertised in the UK 0.44% 0.41% 0.39%
As % of the Miscellaneous category 1.31% 1.28% 1.20%
Number of daily rates quoted 82 252 223
Median daily rate £350 £400 £360
Median daily rate % change year-on-year -12.50% +11.11% +2.86%
10th Percentile £210 £216 £150
90th Percentile £486 £550 £593
UK excluding London median daily rate £384 £375 £365
% change year-on-year +2.27% +2.74% +17.74%
Number of hourly rates quoted 25 17 25
Median hourly rate £36.00 £35.00 £34.00
Median hourly rate % change year-on-year +2.86% +2.94% +46.24%
10th Percentile £18.90 £13.05 £14.23
90th Percentile £47.75 £40.65 £46.33
UK excluding London median hourly rate £21.54 £13.10 £22.00
% change year-on-year +64.41% -40.45% +23.73%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 11,434 28,740 33,262
As % of all contract IT jobs advertised in the UK 33.53% 31.68% 32.49%
Number of daily rates quoted 7,110 18,298 21,401
Median daily rate £488 £475 £463
Median daily rate % change year-on-year +2.63% +2.70% +2.78%
10th Percentile £263 £275 £273
90th Percentile £725 £670 £656
UK excluding London median daily rate £425 £425 £413
% change year-on-year - +3.03% +3.13%
Number of hourly rates quoted 535 1,053 1,046
Median hourly rate £33.00 £21.02 £21.13
Median hourly rate % change year-on-year +56.99% -0.50% +5.63%
10th Percentile £13.20 £11.69 £12.23
90th Percentile £53.75 £53.75 £50.50
Median hourly rate £25.17 £19.64 £20.00
% change year-on-year +28.13% -1.80% +5.26%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Media.

Daily rate trend for Social Media in the UK

Social Media
Daily Rate Histogram

Daily rate distribution for jobs citing Social Media over the 6 months to 14 August 2020.

Daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Social Media.

Hourly rate trend for Social Media in the UK

Social Media
Hourly Rate Histogram

Hourly rate distribution of jobs citing Social Media over the 6 months to 14 August 2020.

Hourly rate histogram for Social Media in the UK

Social Media
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 14 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +113 143 £350 -12.50% 76
London +76 107 £338 -15.63% 24
UK excluding London +180 36 £384 +2.27% 55
Work from Home -17 27 £303 -32.78% 7
Midlands +95 12 £377 -22.77% 12
West Midlands +67 12 £377 -24.70% 3
South East +150 9 £313 -10.71% 6
South West +83 7 £422 -0.71% 4
East of England +76 4 - - 10
North of England +106 3 £275 -35.29% 20
North West +85 2 - - 14
Yorkshire +75 1 £275 -38.89% 6
Scotland +53 1 £425 +61.90% 1

For the 6 months to 14 August 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 67 (44.67%) Marketing
2 30 (20.00%) Finance
3 28 (18.67%) Microsoft
3 28 (18.67%) Digital Marketing
3 28 (18.67%) Analytics
4 26 (17.33%) Degree
5 23 (15.33%) Azure
5 23 (15.33%) User Experience
6 22 (14.67%) Agile Software Development
7 21 (14.00%) Telecoms
7 21 (14.00%) Business Intelligence
7 21 (14.00%) Problem-Solving
8 20 (13.33%) Public Sector
8 20 (13.33%) Project Management
9 19 (12.67%) Programme Management
10 18 (12.00%) Microsoft Office
10 18 (12.00%) SAP
10 18 (12.00%) Windows
11 16 (10.67%) Manufacturing
11 16 (10.67%) Google
12 15 (10.00%) Electronics
12 15 (10.00%) Office 365
12 15 (10.00%) Microsoft Intune
13 14 (9.33%) SaaS
13 14 (9.33%) DNS
14 13 (8.67%) PaaS
14 13 (8.67%) Visualisation
14 13 (8.67%) Windows 10
15 12 (8.00%) Analytical Skills
15 12 (8.00%) GDPR

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (2.67%) Confluence
2 2 (1.33%) Apache
2 2 (1.33%) Apache Spark
2 2 (1.33%) CMS
3 1 (0.67%) NetWeaver
3 1 (0.67%) SAS
3 1 (0.67%) SharePoint
3 1 (0.67%) WebLogic
3 1 (0.67%) WordPress
Applications
1 18 (12.00%) Microsoft Office
2 7 (4.67%) Microsoft PowerPoint
3 6 (4.00%) Microsoft Excel
4 3 (2.00%) Photoshop
5 2 (1.33%) Adobe After Effects
5 2 (1.33%) Camtasia
5 2 (1.33%) Chatbot
5 2 (1.33%) InDesign
6 1 (0.67%) Adobe Illustrator
6 1 (0.67%) Adobe Premiere
6 1 (0.67%) CINEMA 4D
6 1 (0.67%) Figma
6 1 (0.67%) InVision
6 1 (0.67%) Microsoft Project
6 1 (0.67%) Spreadsheet
6 1 (0.67%) SPSS
6 1 (0.67%) Zeplin
Business Applications
1 5 (3.33%) Sprinklr
2 2 (1.33%) Eloqua
3 1 (0.67%) nopCommerce
Cloud Services
1 23 (15.33%) Azure
2 15 (10.00%) Office 365
3 14 (9.33%) SaaS
4 13 (8.67%) PaaS
5 11 (7.33%) IaaS
6 9 (6.00%) Google Analytics
7 6 (4.00%) GCP
7 6 (4.00%) Power Platform
8 5 (3.33%) AWS
8 5 (3.33%) GitHub
9 4 (2.67%) Azure Active Directory
10 3 (2.00%) Google Sheets
11 2 (1.33%) Adobe Creative Cloud
11 2 (1.33%) AdWords
11 2 (1.33%) Google Drive
11 2 (1.33%) Google Tag Manager
11 2 (1.33%) TestFlight
11 2 (1.33%) Trello
12 1 (0.67%) Azure Data Factory
12 1 (0.67%) Data Lake Analytics
Communications & Networking
1 14 (9.33%) DNS
2 11 (7.33%) Firewall
3 10 (6.67%) Internet
4 9 (6.00%) Wi-Fi
5 8 (5.33%) Wireless
6 7 (4.67%) Broadband
7 6 (4.00%) 2G
7 6 (4.00%) 3G
7 6 (4.00%) 4G
8 5 (3.33%) 5G
9 4 (2.67%) DHCP
10 3 (2.00%) Intranet
10 3 (2.00%) VPN
11 2 (1.33%) LAN
11 2 (1.33%) SMS
11 2 (1.33%) SNMP
11 2 (1.33%) SSH
11 2 (1.33%) TCP/IP
12 1 (0.67%) LTE
12 1 (0.67%) Wireshark
Database & Business Intelligence
1 6 (4.00%) Power BI
2 5 (3.33%) Big Data
3 3 (2.00%) Azure SQL Database
3 3 (2.00%) Data Lake
3 3 (2.00%) PostgreSQL
4 2 (1.33%) Apache Hive
4 2 (1.33%) Blockchain
4 2 (1.33%) Hadoop
4 2 (1.33%) MySQL
4 2 (1.33%) NoSQL
4 2 (1.33%) SAP HANA
4 2 (1.33%) Snowflake Schema
4 2 (1.33%) SQL Server
5 1 (0.67%) Amazon RDS
5 1 (0.67%) MongoDB
5 1 (0.67%) Oracle Database
5 1 (0.67%) Oracle Database 10g
5 1 (0.67%) Oracle Database 12c
5 1 (0.67%) Relational Database
5 1 (0.67%) Star Schema
Development Applications
1 5 (3.33%) JIRA
2 2 (1.33%) CircleCI
2 2 (1.33%) Emacs
2 2 (1.33%) Git (software)
2 2 (1.33%) Visual Studio
2 2 (1.33%) Xcode
3 1 (0.67%) Axure RP
3 1 (0.67%) Gradle
3 1 (0.67%) Grunt
3 1 (0.67%) HP UFT
3 1 (0.67%) Liquibase
3 1 (0.67%) Maven
3 1 (0.67%) ProC
3 1 (0.67%) SQL Server Management Studio (SSMS)
3 1 (0.67%) Subversion
3 1 (0.67%) Team Foundation Server
3 1 (0.67%) Toad
3 1 (0.67%) webpack
General
1 67 (44.67%) Marketing
2 30 (20.00%) Finance
3 21 (14.00%) Telecoms
4 20 (13.33%) Public Sector
5 16 (10.67%) Manufacturing
6 15 (10.00%) Electronics
7 10 (6.67%) Publishing
8 7 (4.67%) Legal
9 6 (4.00%) German Language
10 4 (2.67%) Banking
11 3 (2.00%) Retail
12 2 (1.33%) Danish Language
12 2 (1.33%) French Language
12 2 (1.33%) Japanese Language
12 2 (1.33%) Law
12 2 (1.33%) Pharmaceutical
12 2 (1.33%) Social Science
12 2 (1.33%) Spanish Language
13 1 (0.67%) Advertising
13 1 (0.67%) Brand Awareness
Job Titles
1 19 (12.67%) Analyst
2 13 (8.67%) Office 365 Engineer
3 9 (6.00%) Windows Engineer
4 8 (5.33%) Designer
4 8 (5.33%) Developer
5 6 (4.00%) Architect
5 6 (4.00%) Consultant
5 6 (4.00%) Project Manager
5 6 (4.00%) User Experience Researcher
6 5 (3.33%) Marketing Analyst
6 5 (3.33%) Marketing Manager
6 5 (3.33%) Network Engineer
7 4 (2.67%) Communications Officer
7 4 (2.67%) Content Designer
7 4 (2.67%) Data Scientist
7 4 (2.67%) Performance Analyst
7 4 (2.67%) Programme Manager
7 4 (2.67%) User Researcher
7 4 (2.67%) Wireless Engineer
7 4 (2.67%) Wireless Network Engineer
Libraries, Frameworks & Software Standards
1 11 (7.33%) Velocity
2 6 (4.00%) React
3 5 (3.33%) HTML
4 4 (2.67%) CSS
5 3 (2.00%) Node.js
6 2 (1.33%) Django
6 2 (1.33%) JSON
6 2 (1.33%) LAMP
6 2 (1.33%) Memcached
6 2 (1.33%) OAuth
6 2 (1.33%) OAuth2
6 2 (1.33%) React Native
6 2 (1.33%) scikit-learn
6 2 (1.33%) TensorFlow
7 1 (0.67%) DHTML
7 1 (0.67%) JNI
7 1 (0.67%) MDX
7 1 (0.67%) SAP Basis
7 1 (0.67%) Spring
7 1 (0.67%) XML
Miscellaneous
1 23 (15.33%) User Experience
2 12 (8.00%) Analytical Skills
3 6 (4.00%) Algorithms
4 4 (2.67%) Blog
4 4 (2.67%) Digital Media
4 4 (2.67%) Mobile App
5 3 (2.00%) Internet of Things
5 3 (2.00%) Self-Motivation
6 2 (1.33%) CCTV
6 2 (1.33%) Data Centre
6 2 (1.33%) IVR
6 2 (1.33%) Management Information System
6 2 (1.33%) Public Cloud
6 2 (1.33%) Video Conferencing
7 1 (0.67%) Animation
7 1 (0.67%) e-Learning
7 1 (0.67%) Graphic Design
7 1 (0.67%) Replication
7 1 (0.67%) Video Editing
7 1 (0.67%) Video\Live Streaming
Operating Systems
1 18 (12.00%) Windows
2 13 (8.67%) Windows 10
3 5 (3.33%) Apple iOS
4 4 (2.67%) Android
5 3 (2.00%) Linux
5 3 (2.00%) Unix
5 3 (2.00%) Windows Mobile
6 1 (0.67%) Mac OS
6 1 (0.67%) Solaris
Processes & Methodologies
1 28 (18.67%) Analytics
1 28 (18.67%) Digital Marketing
2 22 (14.67%) Agile Software Development
3 21 (14.00%) Business Intelligence
3 21 (14.00%) Problem-Solving
4 20 (13.33%) Project Management
5 19 (12.67%) Programme Management
6 13 (8.67%) Visualisation
7 12 (8.00%) Data Science
7 12 (8.00%) Migration
8 11 (7.33%) Computer Science
8 11 (7.33%) Mobile Device Management
8 11 (7.33%) Remediation Plan
9 10 (6.67%) E-Discovery
9 10 (6.67%) SEO
10 9 (6.00%) Content Strategy
10 9 (6.00%) Copywriting
10 9 (6.00%) Personalization
10 9 (6.00%) Scrum
11 8 (5.33%) Content Writing
Programming Languages
1 12 (8.00%) Python
2 11 (7.33%) SQL
3 9 (6.00%) JavaScript
4 5 (3.33%) PHP
5 3 (2.00%) Java
6 2 (1.33%) Apple Swift
6 2 (1.33%) C
6 2 (1.33%) Perl
6 2 (1.33%) R
7 1 (0.67%) ABAP
7 1 (0.67%) C#
7 1 (0.67%) C++
7 1 (0.67%) Data Analysis Expressions (DAX)
7 1 (0.67%) PROC SQL
7 1 (0.67%) SAS Macro
7 1 (0.67%) T-SQL
7 1 (0.67%) VB
7 1 (0.67%) VBA
Qualifications
1 26 (17.33%) Degree
2 9 (6.00%) Security Cleared
3 7 (4.67%) SC Cleared
4 3 (2.00%) Computer Science Degree
5 2 (1.33%) PhD
6 1 (0.67%) Master's Degree
6 1 (0.67%) TOGAF Certification
Quality Assurance & Compliance
1 12 (8.00%) GDPR
2 3 (2.00%) SLA
3 2 (1.33%) GxP
3 2 (1.33%) QA
4 1 (0.67%) Actionable Recommendations
System Software
1 5 (3.33%) Active Directory
2 2 (1.33%) Squid
3 1 (0.67%) Oracle RAC
3 1 (0.67%) Virtual Machines
Systems Management
1 15 (10.00%) Microsoft Intune
2 3 (2.00%) Single Sign-On
3 1 (0.67%) AirWatch
3 1 (0.67%) HP Quality Center
3 1 (0.67%) Kubernetes
3 1 (0.67%) Oracle Enterprise Manager
3 1 (0.67%) SCCM
Vendors
1 28 (18.67%) Microsoft
2 18 (12.00%) SAP
3 16 (10.67%) Google
4 8 (5.33%) Adobe
5 5 (3.33%) Facebook
5 5 (3.33%) Twitter
6 4 (2.67%) Tableau
6 4 (2.67%) YouTube
7 3 (2.00%) Instagram
7 3 (2.00%) Samsung
8 2 (1.33%) Apple
8 2 (1.33%) Mitel
8 2 (1.33%) Oracle
8 2 (1.33%) Salesforce.com
9 1 (0.67%) CA
9 1 (0.67%) CommVault
9 1 (0.67%) HP
9 1 (0.67%) Ivanti
9 1 (0.67%) Pega
9 1 (0.67%) Teradata