Period
to 16 February 2020

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 16 February 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
16 Feb 2020
Same period 2019 Same period 2018
Rank 463 556 469
Rank change year-on-year +93 -87 -29
Contract jobs citing Social Media 268 342 478
As % of all contract IT jobs advertised in the UK 0.39% 0.35% 0.47%
As % of the Miscellaneous category 1.25% 1.09% 1.43%
Number of daily rates quoted 181 187 284
UK median daily rate £388 £375 £375
Median daily rate % change year-on-year +3.33% - +7.14%
10th Percentile £175 £163 £163
90th Percentile £550 £538 £584
UK excluding London median daily rate £350 £350 £350
Number of hourly rates quoted 22 28 34
UK median hourly rate £29.25 £30.75 £28.50
Median hourly rate % change year-on-year -4.88% +7.89% -9.52%
10th Percentile £13.45 £20.38 £16.93
90th Percentile £52.15 £39.83 £47.65
UK excluding London median hourly rate £13.10 £34.00 £30.54
% change year-on-year -61.47% +11.35% +45.40%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 21,495 31,422 33,328
As % of all contract IT jobs advertised in the UK 31.59% 31.93% 32.89%
Number of daily rates quoted 13,487 20,448 22,081
UK median daily rate £455 £475 £450
Median daily rate % change year-on-year -4.21% +5.56% +5.88%
10th Percentile £235 £275 £260
90th Percentile £675 £656 £650
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% +1.27%
Number of hourly rates quoted 969 1,028 1,029
UK median hourly rate £23.70 £20.44 £21.50
Median hourly rate % change year-on-year +15.95% -4.93% +8.31%
10th Percentile £12.44 £11.85 £11.73
90th Percentile £53.00 £48.75 £48.75
UK excluding London median hourly rate £22.00 £20.00 £20.66
% change year-on-year +10.00% -3.17% +11.65%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 16 February 2020.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 16 February 2020.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 16 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +92 247 £381 +1.67% 211
London +127 173 £388 -0.64% 76
UK excluding London +28 84 £350 - 153
South East +49 27 £225 -35.71% 30
North of England +51 20 £400 +23.08% 65
Midlands +44 11 £468 +3.89% 16
North West +46 10 £375 -34.78% 44
Scotland +26 9 £250 -7.41% 4
South West +8 8 £344 -14.06% 16
West Midlands +42 7 £468 +3.89% 6
East of England +26 7 £513 +148.18% 8
Yorkshire +42 6 £425 +47.83% 15
East Midlands +34 4 £450 - 10
North East +21 4 £375 -25.00% 6
Wales +28 1 £138 - 13
Northern Ireland - 1 £350 - 1

For the 6 months to 16 February 2020, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 104 (38.81%) Marketing
2 52 (19.40%) Analytics
3 43 (16.04%) HTML
3 43 (16.04%) Finance
4 38 (14.18%) Adobe
4 38 (14.18%) Digital Marketing
4 38 (14.18%) Agile Software Development
5 36 (13.43%) SEO
6 33 (12.31%) Publishing
7 32 (11.94%) Microsoft
8 31 (11.57%) CSS
9 29 (10.82%) Degree
9 29 (10.82%) Problem-Solving
10 27 (10.07%) Legal
11 26 (9.70%) User Experience
12 24 (8.96%) Analytical Skills
12 24 (8.96%) Copywriting
13 23 (8.58%) Google
13 23 (8.58%) Stakeholder Management
13 23 (8.58%) Machine Learning
14 22 (8.21%) Python
15 21 (7.84%) Photoshop
15 21 (7.84%) Facebook
16 20 (7.46%) Twitter
16 20 (7.46%) JavaScript
16 20 (7.46%) CMS
16 20 (7.46%) Advertising
17 19 (7.09%) Time Management
18 18 (6.72%) Public Sector
19 17 (6.34%) Data Science

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (7.46%) CMS
2 8 (2.99%) Apache Spark
2 8 (2.99%) SharePoint
3 6 (2.24%) Confluence
4 5 (1.87%) Jupyter
5 4 (1.49%) WordPress
6 3 (1.12%) Drupal
7 2 (0.75%) Adobe Experience Manager
8 1 (0.37%) Apache Solr
8 1 (0.37%) EPiServer
8 1 (0.37%) Hyperledger
8 1 (0.37%) IIS
8 1 (0.37%) SAS
8 1 (0.37%) Sitecore CMS
8 1 (0.37%) Skype for Business
Applications
1 21 (7.84%) Photoshop
2 17 (6.34%) Microsoft Excel
3 16 (5.97%) Microsoft Office
4 13 (4.85%) Adobe Creative Suite
5 12 (4.48%) Adobe Illustrator
6 11 (4.10%) InDesign
7 7 (2.61%) Microsoft PowerPoint
7 7 (2.61%) Sketch
8 6 (2.24%) Adobe After Effects
9 3 (1.12%) Adobe Premiere
9 3 (1.12%) InVision
10 2 (0.75%) Figma
10 2 (0.75%) Spreadsheet
11 1 (0.37%) Camtasia
11 1 (0.37%) Inkscape
Business Applications
1 10 (3.73%) Sprinklr
2 5 (1.87%) Magento
3 2 (0.75%) Changepoint
4 1 (0.37%) Adobe Campaign
4 1 (0.37%) Distributed Ledger
4 1 (0.37%) Dynamics CRM
4 1 (0.37%) Salesforce.com CRM
4 1 (0.37%) WebTrends
Cloud Services
1 16 (5.97%) Office 365
2 13 (4.85%) Google Analytics
3 11 (4.10%) SaaS
4 10 (3.73%) Azure
4 10 (3.73%) PaaS
5 9 (3.36%) IaaS
6 8 (2.99%) GCP
7 7 (2.61%) GitHub
8 6 (2.24%) Adobe Analytics
9 5 (1.87%) Adobe Creative Cloud
9 5 (1.87%) Cloud Computing
9 5 (1.87%) Yammer
10 4 (1.49%) Dynamics 365
11 3 (1.12%) AdWords
11 3 (1.12%) AWS
12 2 (0.75%) Google Tag Manager
13 1 (0.37%) Azure Active Directory
13 1 (0.37%) Dropbox
13 1 (0.37%) MailChimp
13 1 (0.37%) Oracle CX
Communications & Networking
1 16 (5.97%) Intranet
2 8 (2.99%) DNS
2 8 (2.99%) Firewall
3 5 (1.87%) Internet
3 5 (1.87%) Skype
4 4 (1.49%) TCP/IP
4 4 (1.49%) WebEx
4 4 (1.49%) Wi-Fi
5 3 (1.12%) 2G
5 3 (1.12%) 3G
5 3 (1.12%) 3GPP
5 3 (1.12%) BGP
5 3 (1.12%) GSM
5 3 (1.12%) MPLS
5 3 (1.12%) OpenFlow
5 3 (1.12%) OSPF
5 3 (1.12%) UMTS
5 3 (1.12%) VoLTE
5 3 (1.12%) Wireless
5 3 (1.12%) Wireshark
Database & Business Intelligence
1 12 (4.48%) Big Data
2 9 (3.36%) NoSQL
2 9 (3.36%) PostgreSQL
3 8 (2.99%) Data Lake
3 8 (2.99%) Hadoop
4 1 (0.37%) Amazon DynamoDB
4 1 (0.37%) Crystal Reports
4 1 (0.37%) Data Mining
4 1 (0.37%) Geospatial Data
4 1 (0.37%) MongoDB
4 1 (0.37%) Power BI
4 1 (0.37%) Relational Database
Development Applications
1 8 (2.99%) JIRA
2 7 (2.61%) CircleCI
3 5 (1.87%) Jenkins
4 3 (1.12%) Dreamweaver
4 3 (1.12%) Mercurial
5 2 (0.75%) Bitbucket
5 2 (0.75%) Git (software)
5 2 (0.75%) Team Foundation Server
5 2 (0.75%) TeamCity
6 1 (0.37%) Clang
6 1 (0.37%) Visual Studio
General
1 104 (38.81%) Marketing
2 43 (16.04%) Finance
3 33 (12.31%) Publishing
4 27 (10.07%) Legal
5 20 (7.46%) Advertising
6 18 (6.72%) Public Sector
7 12 (4.48%) Telecoms
8 11 (4.10%) Retail
9 9 (3.36%) Electronics
10 6 (2.24%) Brand Awareness
10 6 (2.24%) Manufacturing
10 6 (2.24%) Spanish Language
11 5 (1.87%) Games
11 5 (1.87%) Local Government
12 3 (1.12%) Banking
13 2 (0.75%) Billing
13 2 (0.75%) French Language
13 2 (0.75%) Law
13 2 (0.75%) Portuguese Language
14 1 (0.37%) Automotive
Job Titles
1 41 (15.30%) Designer
2 22 (8.21%) Analyst
3 18 (6.72%) Developer
4 16 (5.97%) Consultant
4 16 (5.97%) Content Designer
5 15 (5.60%) Social Media Manager
6 12 (4.48%) Data Scientist
6 12 (4.48%) Marketing Manager
7 11 (4.10%) Communications Manager
7 11 (4.10%) Digital Designer
8 9 (3.36%) Graphic Designer
8 9 (3.36%) Junior
9 8 (2.99%) Office 365 Engineer
9 8 (2.99%) Windows Engineer
10 6 (2.24%) Architect
11 5 (1.87%) Data Analyst
11 5 (1.87%) Network Engineer
11 5 (1.87%) React Developer
11 5 (1.87%) Security Consultant
11 5 (1.87%) UX Designer
Libraries, Frameworks & Software Standards
1 43 (16.04%) HTML
2 31 (11.57%) CSS
3 12 (4.48%) HTML5
3 12 (4.48%) TensorFlow
4 11 (4.10%) Natural Language Processing
4 11 (4.10%) XML
5 9 (3.36%) Velocity
5 9 (3.36%) Web Services
6 8 (2.99%) Django
6 8 (2.99%) React
6 8 (2.99%) scikit-learn
7 6 (2.24%) .NET
8 5 (1.87%) CSS3
8 5 (1.87%) Flash
8 5 (1.87%) RESTful
9 4 (1.49%) React Native
10 3 (1.12%) GraphQL
10 3 (1.12%) REST
10 3 (1.12%) Unity (Game Engine)
11 2 (0.75%) Node.js
Miscellaneous
1 26 (9.70%) User Experience
2 24 (8.96%) Analytical Skills
3 12 (4.48%) Blog
3 12 (4.48%) Mobile App
4 11 (4.10%) Graphic Design
5 9 (3.36%) Algorithms
6 8 (2.99%) Photography
7 7 (2.61%) Animation
7 7 (2.61%) Management Information System
8 6 (2.24%) Digital Media
9 5 (1.87%) Virtual Team
10 4 (1.49%) e-Learning
10 4 (1.49%) Motion Graphics
11 3 (1.12%) Data Centre
11 3 (1.12%) FMCG
11 3 (1.12%) Replication
11 3 (1.12%) Self-Motivation
12 2 (0.75%) Enterprise Software
12 2 (0.75%) PMI
12 2 (0.75%) Video Editing
Operating Systems
1 16 (5.97%) Windows
2 11 (4.10%) Android
3 10 (3.73%) Apple iOS
4 8 (2.99%) Windows 10
5 1 (0.37%) Linux
5 1 (0.37%) Windows Mobile
Processes & Methodologies
1 52 (19.40%) Analytics
2 38 (14.18%) Agile Software Development
2 38 (14.18%) Digital Marketing
3 36 (13.43%) SEO
4 29 (10.82%) Problem-Solving
5 24 (8.96%) Copywriting
6 23 (8.58%) Machine Learning
6 23 (8.58%) Stakeholder Management
7 19 (7.09%) Time Management
8 17 (6.34%) Content Management
8 17 (6.34%) Data Science
9 15 (5.60%) Creative Thinking
9 15 (5.60%) CRM
9 15 (5.60%) Web Development
10 14 (5.22%) Computer Science
10 14 (5.22%) Content Writing
11 13 (4.85%) B2B
11 13 (4.85%) Data Analysis
12 12 (4.48%) Performance Analysis
12 12 (4.48%) Personalization
Programming Languages
1 22 (8.21%) Python
2 20 (7.46%) JavaScript
3 13 (4.85%) PHP
4 9 (3.36%) Java
5 8 (2.99%) SQL
6 6 (2.24%) C
7 5 (1.87%) C++
7 5 (1.87%) R
8 4 (1.49%) ES6
9 3 (1.12%) C#
9 3 (1.12%) PowerShell
10 2 (0.75%) Apple Swift
10 2 (0.75%) ES7
10 2 (0.75%) Kotlin
10 2 (0.75%) Objective-C
10 2 (0.75%) TypeScript
11 1 (0.37%) Haskell
11 1 (0.37%) Java 8
Qualifications
1 29 (10.82%) Degree
2 6 (2.24%) Security Cleared
3 4 (1.49%) Master's Degree
4 3 (1.12%) Computer Science Degree
4 3 (1.12%) SC Cleared
5 2 (0.75%) PMI Certification
5 2 (0.75%) PMP
6 1 (0.37%) BC Cleared
6 1 (0.37%) BPSS Clearance
6 1 (0.37%) CISM
6 1 (0.37%) CISSP
6 1 (0.37%) DBS Check
6 1 (0.37%) ITIL Certification
6 1 (0.37%) MBA
6 1 (0.37%) PhD
6 1 (0.37%) TOGAF Certification
Quality Assurance & Compliance
1 10 (3.73%) GDPR
2 6 (2.24%) QA
3 3 (1.12%) SLA
4 1 (0.37%) Actionable Recommendations
4 1 (0.37%) PCI DSS
4 1 (0.37%) WCAG
System Software
1 2 (0.75%) Active Directory
1 2 (0.75%) Docker
2 1 (0.37%) VMware Infrastructure
Systems Management
1 9 (3.36%) Microsoft Intune
2 2 (0.75%) Ansible
3 1 (0.37%) Kubernetes
3 1 (0.37%) SCCM
3 1 (0.37%) Single Sign-On
Vendors
1 38 (14.18%) Adobe
2 32 (11.94%) Microsoft
3 23 (8.58%) Google
4 21 (7.84%) Facebook
5 20 (7.46%) Twitter
6 10 (3.73%) Instagram
6 10 (3.73%) YouTube
7 7 (2.61%) SAP
8 6 (2.24%) Tableau
9 3 (1.12%) Apple
9 3 (1.12%) Cadence
10 2 (0.75%) Hootsuite
10 2 (0.75%) HubSpot
10 2 (0.75%) Omniture
10 2 (0.75%) Oracle
10 2 (0.75%) Spredfast
10 2 (0.75%) Tealeaf
10 2 (0.75%) Tealium
11 1 (0.37%) Crimson Hexagon
11 1 (0.37%) Samsung