Period
to 7 December 2019

The table below looks at the prevalence of the term Social Media in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 7 December 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
UK
6 months to
7 Dec 2019
Same period 2018 Same period 2017
Rank 517 540 468
Rank change year-on-year +23 -72 -12
Contract jobs citing Social Media 283 381 487
As % of all contract IT jobs advertised in the UK 0.35% 0.36% 0.47%
As % of the Miscellaneous category 1.13% 1.13% 1.42%
Number of daily rates quoted 193 202 283
UK median daily rate £375 £375 £400
Median daily rate % change year-on-year - -6.25% +14.29%
10th Percentile £175 £177 £182
90th Percentile £550 £538 £548
UK excluding London median daily rate £356 £375 £350
% change year-on-year -5.00% +7.14% -
Number of hourly rates quoted 16 27 32
UK median hourly rate £28.75 £30.50 £28.29
Median hourly rate % change year-on-year -5.74% +7.83% +41.43%
10th Percentile £15.03 £18.56 £14.69
90th Percentile £50.38 £41.80 £44.00
UK excluding London median hourly rate £13.10 £34.00 £29.54
% change year-on-year -61.47% +15.12% +55.45%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

All Generic IT Skills
UK
Contract vacancies with a requirement for generic IT skills 24,984 33,741 34,335
As % of all contract IT jobs advertised in the UK 31.12% 32.22% 33.22%
Number of daily rates quoted 15,829 22,027 22,641
UK median daily rate £463 £475 £450
Median daily rate % change year-on-year -2.63% +5.56% +5.88%
10th Percentile £255 £275 £263
90th Percentile £669 £650 £650
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% +3.23%
Number of hourly rates quoted 1,047 1,062 1,025
UK median hourly rate £23.50 £20.00 £20.21
Median hourly rate % change year-on-year +17.50% -1.04% +1.05%
10th Percentile £12.00 £12.03 £11.25
90th Percentile £53.75 £48.75 £47.83
UK excluding London median hourly rate £22.88 £19.00 £20.00
% change year-on-year +20.39% -5.00% -

Social Media
Job Vacancy Trend

Job postings citing Social Media as a percentage of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media.

Contractor daily rate trend for Social Media in the UK

Social Media
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Social Media over the 6 months to 7 December 2019.

Contractor daily rate histogram for Social Media in the UK

Social Media
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media.

Contractor hourly rate trend for Social Media in the UK

Social Media
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Social Media over the 6 months to 7 December 2019.

Contractor hourly rate histogram for Social Media in the UK

Social Media
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK over the 6 months to 7 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 261 £375 - 198
London +90 173 £370 +2.78% 68
UK excluding London +9 96 £356 -5.00% 135
South East +27 27 £225 -49.30% 27
Midlands +51 20 £459 +1.94% 15
North of England +11 16 £388 -18.42% 68
West Midlands +39 15 £468 +3.89% 8
South West -24 12 £400 +3.23% 7
Scotland +45 11 £255 -1.92% 2
North West +14 10 £375 -34.78% 58
East of England +32 9 £425 +105.81% 13
East Midlands +28 5 £400 - 7
Yorkshire +24 3 £425 +36.00% 7
North East +21 3 £425 -37.04% 3
Wales +29 1 £138 - 3

For the 6 months to 7 December 2019, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Social Media.

1 124 (43.82%) Marketing
2 60 (21.20%) Finance
2 60 (21.20%) Analytics
3 45 (15.90%) Digital Marketing
4 44 (15.55%) HTML
5 43 (15.19%) SEO
6 40 (14.13%) CSS
7 35 (12.37%) Degree
8 34 (12.01%) JavaScript
9 33 (11.66%) Agile Software Development
10 32 (11.31%) Problem-Solving
11 31 (10.95%) Google
12 30 (10.60%) Microsoft
13 28 (9.89%) User Experience
14 26 (9.19%) CMS
14 26 (9.19%) Public Sector
15 25 (8.83%) Publishing
16 24 (8.48%) Adobe
17 23 (8.13%) Windows
17 23 (8.13%) Stakeholder Management
17 23 (8.13%) Facebook
18 22 (7.77%) Twitter
18 22 (7.77%) Analytical Skills
19 21 (7.42%) Google Analytics
20 20 (7.07%) Copywriting
20 20 (7.07%) Web Development
20 20 (7.07%) Telecoms
20 20 (7.07%) Advertising
20 20 (7.07%) Legal
21 19 (6.71%) Project Management

Social Media
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (9.19%) CMS
2 10 (3.53%) SharePoint
3 7 (2.47%) Confluence
4 6 (2.12%) WordPress
5 4 (1.41%) Drupal
5 4 (1.41%) SAS
6 3 (1.06%) EPiServer
6 3 (1.06%) Sitecore CMS
6 3 (1.06%) Skype for Business
7 1 (0.35%) Adobe Experience Manager
7 1 (0.35%) Apache Spark
7 1 (0.35%) Hyperledger
7 1 (0.35%) Jupyter
7 1 (0.35%) Umbraco
Applications
1 18 (6.36%) Photoshop
2 14 (4.95%) Microsoft Office
3 13 (4.59%) Microsoft Excel
4 12 (4.24%) Adobe Illustrator
5 11 (3.89%) Microsoft PowerPoint
6 7 (2.47%) Adobe Creative Suite
6 7 (2.47%) InDesign
7 5 (1.77%) Sketch
8 3 (1.06%) InVision
9 2 (0.71%) Adobe After Effects
9 2 (0.71%) Adobe Premiere
9 2 (0.71%) Figma
9 2 (0.71%) Spreadsheet
10 1 (0.35%) Camtasia
10 1 (0.35%) MS Visio
Business Applications
1 10 (3.53%) Sprinklr
2 5 (1.77%) Magento
3 2 (0.71%) Changepoint
4 1 (0.35%) Distributed Ledger
4 1 (0.35%) Dynamics CRM
4 1 (0.35%) WebTrends
Cloud Services
1 21 (7.42%) Google Analytics
2 16 (5.65%) Azure
2 16 (5.65%) Office 365
3 11 (3.89%) SaaS
4 7 (2.47%) IaaS
4 7 (2.47%) PaaS
5 6 (2.12%) Azure Active Directory
6 5 (1.77%) Adobe Analytics
7 4 (1.41%) Adobe Creative Cloud
7 4 (1.41%) Dynamics 365
7 4 (1.41%) Yammer
8 3 (1.06%) AWS
9 2 (0.71%) AdWords
9 2 (0.71%) Google Tag Manager
9 2 (0.71%) Power Platform
10 1 (0.35%) Cloud Computing
10 1 (0.35%) GitHub
10 1 (0.35%) Google Sheets
Communications & Networking
1 15 (5.30%) Intranet
2 7 (2.47%) Firewall
2 7 (2.47%) Skype
3 6 (2.12%) DNS
3 6 (2.12%) Wi-Fi
4 5 (1.77%) Internet
4 5 (1.77%) WebEx
5 4 (1.41%) VPN
6 3 (1.06%) SMS
7 2 (0.71%) BGP
7 2 (0.71%) FTP
7 2 (0.71%) HTTP
7 2 (0.71%) LTE
7 2 (0.71%) MPLS
7 2 (0.71%) OSPF
7 2 (0.71%) Radio Access Network
7 2 (0.71%) TCP/IP
7 2 (0.71%) Wireless
7 2 (0.71%) Wireshark
Database & Business Intelligence
1 8 (2.83%) MySQL
2 5 (1.77%) Big Data
3 4 (1.41%) Data Mining
4 2 (0.71%) Apache Hive
4 2 (0.71%) Hadoop
4 2 (0.71%) Oracle Reports
4 2 (0.71%) Power BI
5 1 (0.35%) Amazon DynamoDB
5 1 (0.35%) Data Mart
5 1 (0.35%) Geospatial Data
5 1 (0.35%) MongoDB
5 1 (0.35%) NoSQL
5 1 (0.35%) PostgreSQL
5 1 (0.35%) Presto
5 1 (0.35%) Relational Database
5 1 (0.35%) SQL Server Integration Services
Development Applications
1 6 (2.12%) JIRA
2 5 (1.77%) Jenkins
3 4 (1.41%) TeamCity
4 3 (1.06%) Team Foundation Server
4 3 (1.06%) Visual Studio
5 2 (0.71%) Atlassian Bamboo
5 2 (0.71%) Bitbucket
5 2 (0.71%) Dreamweaver
5 2 (0.71%) Mercurial
5 2 (0.71%) Octopus Deploy
6 1 (0.35%) CircleCI
General
1 124 (43.82%) Marketing
2 60 (21.20%) Finance
3 26 (9.19%) Public Sector
4 25 (8.83%) Publishing
5 20 (7.07%) Advertising
5 20 (7.07%) Legal
5 20 (7.07%) Telecoms
6 16 (5.65%) Retail
7 15 (5.30%) Electronics
8 13 (4.59%) Manufacturing
9 10 (3.53%) Spanish Language
10 7 (2.47%) Brand Awareness
11 6 (2.12%) Law
11 6 (2.12%) Local Government
11 6 (2.12%) Portuguese Language
12 5 (1.77%) Banking
13 4 (1.41%) Games
14 2 (0.71%) German Language
14 2 (0.71%) Multimedia
15 1 (0.35%) Finnish Language
Job Titles
1 41 (14.49%) Designer
2 32 (11.31%) Analyst
3 30 (10.60%) Developer
4 17 (6.01%) Consultant
4 17 (6.01%) Content Designer
5 15 (5.30%) Marketing Manager
6 13 (4.59%) Communications Manager
6 13 (4.59%) Social Media Manager
7 12 (4.24%) Digital Designer
8 9 (3.18%) Data Analyst
9 8 (2.83%) Graphic Designer
9 8 (2.83%) Security Consultant
10 7 (2.47%) Digital Content Designer
10 7 (2.47%) JavaScript Developer
10 7 (2.47%) PHP Developer
11 6 (2.12%) Data Scientist
11 6 (2.12%) Full Stack Developer
11 6 (2.12%) Project Manager
11 6 (2.12%) Web Designer
11 6 (2.12%) Web Developer
Libraries, Frameworks & Software Standards
1 44 (15.55%) HTML
2 40 (14.13%) CSS
3 17 (6.01%) HTML5
4 14 (4.95%) CSS3
4 14 (4.95%) jQuery
5 9 (3.18%) Twitter Bootstrap
6 8 (2.83%) .NET
6 8 (2.83%) Sass
7 7 (2.47%) React
8 6 (2.12%) LESS
9 5 (1.77%) React Native
9 5 (1.77%) XML
10 4 (1.41%) Flash
10 4 (1.41%) REST
10 4 (1.41%) RESTful
10 4 (1.41%) Velocity
11 3 (1.06%) ASP.NET Web Forms
11 3 (1.06%) Natural Language Processing
11 3 (1.06%) Node.js
11 3 (1.06%) Vue.js
Miscellaneous
1 28 (9.89%) User Experience
2 22 (7.77%) Analytical Skills
3 10 (3.53%) Digital Media
4 9 (3.18%) Graphic Design
4 9 (3.18%) Mobile App
5 8 (2.83%) Management Information System
6 7 (2.47%) Blog
6 7 (2.47%) Self-Motivation
7 6 (2.12%) Animation
7 6 (2.12%) Enterprise Software
8 5 (1.77%) e-Learning
8 5 (1.77%) Virtual Team
9 3 (1.06%) Motion Graphics
9 3 (1.06%) Photography
9 3 (1.06%) Podcast
9 3 (1.06%) Taxonomies
9 3 (1.06%) Video\Live Streaming
10 2 (0.71%) FMCG
10 2 (0.71%) Video Editing
10 2 (0.71%) Wiki
Operating Systems
1 23 (8.13%) Windows
2 12 (4.24%) Android
3 11 (3.89%) Apple iOS
4 7 (2.47%) Windows 10
5 5 (1.77%) Linux
6 4 (1.41%) Windows Mobile
7 2 (0.71%) Unix
8 1 (0.35%) VMS
8 1 (0.35%) Windows 7
Processes & Methodologies
1 60 (21.20%) Analytics
2 45 (15.90%) Digital Marketing
3 43 (15.19%) SEO
4 33 (11.66%) Agile Software Development
5 32 (11.31%) Problem-Solving
6 23 (8.13%) Stakeholder Management
7 20 (7.07%) Copywriting
7 20 (7.07%) Web Development
8 19 (6.71%) Project Management
9 18 (6.36%) Business Intelligence
10 17 (6.01%) Programme Management
10 17 (6.01%) Time Management
11 16 (5.65%) Content Management
11 16 (5.65%) E-Commerce
12 15 (5.30%) Data Science
13 13 (4.59%) Data Analysis
13 13 (4.59%) Machine Learning
13 13 (4.59%) Performance Analysis
14 12 (4.24%) B2B
14 12 (4.24%) CRM
Programming Languages
1 34 (12.01%) JavaScript
2 18 (6.36%) PHP
3 15 (5.30%) Python
3 15 (5.30%) SQL
4 8 (2.83%) R
5 7 (2.47%) Java
6 4 (1.41%) C
6 4 (1.41%) C#
6 4 (1.41%) ES6
7 3 (1.06%) TypeScript
8 2 (0.71%) Apple Swift
8 2 (0.71%) C++
8 2 (0.71%) ES7
8 2 (0.71%) Kotlin
8 2 (0.71%) Perl
8 2 (0.71%) PowerShell
9 1 (0.35%) Go
9 1 (0.35%) Java 8
9 1 (0.35%) PHP 4
Qualifications
1 35 (12.37%) Degree
2 6 (2.12%) Security Cleared
3 3 (1.06%) Computer Science Degree
3 3 (1.06%) Master's Degree
4 2 (0.71%) CCIE
4 2 (0.71%) CCNP
4 2 (0.71%) Cisco Certification
4 2 (0.71%) DBS Check
4 2 (0.71%) JNCIE
4 2 (0.71%) JNCIP
4 2 (0.71%) PMI Certification
4 2 (0.71%) PMP
4 2 (0.71%) RHCSA
5 1 (0.35%) CCA
5 1 (0.35%) CISM
5 1 (0.35%) CISSP
5 1 (0.35%) ITIL Certification
5 1 (0.35%) MBA
5 1 (0.35%) PhD
5 1 (0.35%) Postgraduate
Quality Assurance & Compliance
1 10 (3.53%) GDPR
2 1 (0.35%) Disclosure Scotland
2 1 (0.35%) PCI DSS
2 1 (0.35%) PMO
2 1 (0.35%) SLA
System Software
1 6 (2.12%) Active Directory
2 1 (0.35%) Docker
2 1 (0.35%) VMware Infrastructure
Systems Management
1 10 (3.53%) Microsoft Intune
2 4 (1.41%) Ansible
2 4 (1.41%) Single Sign-On
3 2 (0.71%) Puppet
3 2 (0.71%) Terraform
Vendors
1 31 (10.95%) Google
2 30 (10.60%) Microsoft
3 24 (8.48%) Adobe
4 23 (8.13%) Facebook
5 22 (7.77%) Twitter
6 14 (4.95%) SAP
7 13 (4.59%) YouTube
8 10 (3.53%) Instagram
9 6 (2.12%) HubSpot
9 6 (2.12%) Tableau
10 4 (1.41%) Dataiku
10 4 (1.41%) Samsung
11 3 (1.06%) Cadence
11 3 (1.06%) Oracle
11 3 (1.06%) Sitecore
12 2 (0.71%) Apple
12 2 (0.71%) Hootsuite
12 2 (0.71%) hybris
12 2 (0.71%) Tealeaf
12 2 (0.71%) Vertica