Social Media
UK > Scotland
The table below looks at the prevalence of the term Social Media in contract job vacancies in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 3 November 2025, comparing them to the same period in the previous two years.
| 6 months to 3 Nov 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 110 | 100 | 139 |
| Rank change year-on-year | -10 | +39 | +34 |
| Contract jobs citing Social Media | 4 | 17 | 3 |
| As % of all contract jobs in Scotland | 0.25% | 0.96% | 0.13% |
| As % of the Miscellaneous category | 0.64% | 2.82% | 0.35% |
| Number of daily rates quoted | 1 | 9 | 1 |
| 10th Percentile | - | £147 | - |
| 25th Percentile | £203 | £158 | £223 |
| Median daily rate (50th Percentile) | £210 | £225 | £245 |
| Median % change year-on-year | -6.70% | -8.16% | +28.95% |
| 75th Percentile | £217 | £294 | £268 |
| 90th Percentile | - | £336 | - |
| UK median daily rate | £375 | £375 | £400 |
| % change year-on-year | - | -6.25% | -5.38% |
| Number of hourly rates quoted | 1 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £13.20 | - | - |
| Median hourly rate | £13.91 | - | £11.65 |
| 75th Percentile | £14.61 | - | - |
| 90th Percentile | - | - | - |
| UK median hourly rate | £25.00 | £31.00 | £27.50 |
| % change year-on-year | -19.35% | +12.73% | -40.86% |
All Generic Skills
Scotland
Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in Scotland.
| Contract vacancies with a requirement for generic IT skills | 624 | 603 | 867 |
| As % of all contract IT jobs advertised in Scotland | 39.17% | 34.03% | 36.52% |
| Number of daily rates quoted | 350 | 330 | 542 |
| 10th Percentile | £181 | £190 | £250 |
| 25th Percentile | £350 | £350 | £400 |
| Median daily rate (50th Percentile) | £450 | £450 | £500 |
| Median % change year-on-year | - | -10.00% | +4.77% |
| 75th Percentile | £531 | £538 | £588 |
| 90th Percentile | £589 | £675 | £698 |
| UK median daily rate | £513 | £526 | £550 |
| % change year-on-year | -2.57% | -4.36% | - |
| Number of hourly rates quoted | 18 | 26 | 20 |
| 10th Percentile | £15.03 | £14.86 | £11.64 |
| 25th Percentile | £16.51 | £18.14 | £17.42 |
| Median hourly rate | £24.45 | £23.23 | £19.18 |
| Median % change year-on-year | +5.24% | +21.13% | -23.28% |
| 75th Percentile | £57.50 | £24.18 | £55.00 |
| 90th Percentile | £64.54 | £34.11 | £63.15 |
| UK median hourly rate | £27.21 | £40.00 | £43.92 |
| % change year-on-year | -31.98% | -8.93% | +62.79% |
Social Media
Job Vacancy Trend in Scotland
Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in Scotland.
Social Media
Daily Rate Trend in Scotland
Contractor daily rate distribution trend for jobs in Scotland citing Social Media.
Social Media
Hourly Rate Trend in Scotland
Contractor hourly rate distribution trend for jobs in Scotland citing Social Media.
Social Media
Contract Job Locations in Scotland
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 3 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | -4 | 4 | £210 | -6.70% | 2 |
| Social Media UK |
|||||
Social Media
Co-Occurring Skills & Capabilities in Scotland by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: