Content Strategy Contract Job Trends
Content Strategy
UK
The table below provides summary statistics and contractor rates for jobs citing Content Strategy skills. It covers contract job vacancies from the 6 months leading up to 24 October 2026, with comparisons to the same periods in the previous two years.
| 6 months to 24 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 613 | 519 | 515 |
| Rank change year-on-year | -94 | -4 | +65 |
| Contract jobs citing Content Strategy | 73 | 35 | 37 |
| As % of all contract jobs in the UK | 0.13% | 0.10% | 0.100% |
| As % of the Processes & Methodologies category | 0.16% | 0.12% | 0.12% |
| Number of daily rates quoted | 41 | 14 | 17 |
| 10th Percentile | £335 | £336 | £298 |
| 25th Percentile | £407 | £398 | £409 |
| Median daily rate (50th Percentile) | £475 | £450 | £475 |
| Median % change year-on-year | +5.56% | -5.26% | +1.33% |
| 75th Percentile | £569 | £497 | £550 |
| 90th Percentile | £588 | £539 | £600 |
| UK excluding London median daily rate | £411 | £431 | £550 |
| % change year-on-year | -4.61% | -21.59% | +22.22% |
| Number of hourly rates quoted | 2 | 9 | 3 |
| 10th Percentile | £22.57 | £13.25 | £30.50 |
| 25th Percentile | £22.67 | £22.50 | £30.88 |
| Median hourly rate | £22.83 | £30.00 | £33.00 |
| Median % change year-on-year | -23.90% | -9.09% | -24.57% |
| 75th Percentile | £23.00 | £63.75 | £41.63 |
| 90th Percentile | £23.09 | £68.00 | £45.90 |
| UK excluding London median hourly rate | - | £25.00 | - |
All Process & Methodology Skills
UK
Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing process or methodology skills.
| 6 months to 24 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Contract vacancies citing process or methodology skills | 46,983 | 30,411 | 31,936 |
| As % of all contract jobs advertised in the UK | 85.28% | 90.44% | 86.15% |
| Number of daily rates quoted | 28,218 | 18,943 | 19,207 |
| 10th Percentile | £325 | £299 | £310 |
| 25th Percentile | £425 | £405 | £413 |
| Median daily rate (50th Percentile) | £525 | £500 | £525 |
| Median % change year-on-year | +5.00% | -4.76% | -2.33% |
| 75th Percentile | £638 | £622 | £638 |
| 90th Percentile | £738 | £725 | £745 |
| UK excluding London median daily rate | £500 | £475 | £500 |
| % change year-on-year | +5.26% | -5.00% | - |
| Number of hourly rates quoted | 3,560 | 1,942 | 1,180 |
| 10th Percentile | £13.50 | £14.38 | £15.00 |
| 25th Percentile | £16.65 | £17.30 | £20.12 |
| Median hourly rate | £35.00 | £25.15 | £38.00 |
| Median % change year-on-year | +39.17% | -33.82% | -10.59% |
| 75th Percentile | £65.00 | £42.79 | £65.00 |
| 90th Percentile | £78.75 | £67.00 | £73.75 |
| UK excluding London median hourly rate | £35.00 | £22.27 | £37.50 |
| % change year-on-year | +57.20% | -40.63% | -11.76% |
Content Strategy Job Vacancy Trend
Historical trend showing the proportion of contract IT job postings citing Content Strategy relative to all contract IT jobs advertised.
Content Strategy Daily Rate Trend
Contractor daily rate distribution trend for jobs in the UK citing Content Strategy.
Content Strategy Daily Rate Histogram
Daily rate distribution for jobs citing Content Strategy over the 6 months to 24 October 2026.
Content Strategy Hourly Rate Trend
Contractor hourly rate distribution trend for jobs in the UK citing Content Strategy.
Content Strategy Top 11 Contract Job Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Strategy within the UK over the 6 months to 24 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -85 | 69 | £488 | +8.33% | 108 |
| London | -71 | 42 | £515 | +8.42% | 72 |
| Work from Home | -41 | 26 | £415 | -5.26% | 57 |
| UK excluding London | -96 | 20 | £411 | -4.61% | 36 |
| North of England | -58 | 14 | £410 | -8.89% | 15 |
| North West | -47 | 7 | £400 | -7.25% | 6 |
| Midlands | -34 | 4 | £526 | +40.37% | 3 |
| Yorkshire | -36 | 4 | £456 | +1.39% | 5 |
| West Midlands | -41 | 4 | £526 | +40.37% | 2 |
| North East | -35 | 3 | £300 | -29.82% | 4 |
| East of England | - | 2 | - | - | 8 |
Content Strategy Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Processes & Methodologies
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | User Experience | 41.1% | 30 |
| 2 | Analytics | 39.7% | 29 |
| 3 | User Research | 32.9% | 24 |
| 4 | Agile | 30.1% | 22 |
| 4 | Stakeholder Management | 30.1% | 22 |
| 6 | UX Design | 28.8% | 21 |
| 7 | AI | 23.3% | 17 |
| 7 | User-Centered Design (UCD) | 23.3% | 17 |
| 9 | SEO | 21.9% | 16 |
| 10 | Prototyping | 19.2% | 14 |
| 11 | Service Design | 17.8% | 13 |
| 11 | Strategic Thinking | 17.8% | 13 |
| 13 | Inclusive Design | 16.4% | 12 |
| 14 | Workshop Facilitation | 13.7% | 10 |
| 15 | Content Management | 12.3% | 9 |
| 15 | Content Writing | 12.3% | 9 |
| 15 | Customer Experience | 12.3% | 9 |
| 15 | Stakeholder Engagement | 12.3% | 9 |
| 19 | Digital Transformation Programme | 11.0% | 8 |
| 19 | Information Architecture | 11.0% | 8 |