Period
to 19 September 2020

The following table provides summary statistics for contract job vacancies with a requirement for Content Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Content Strategy over the 6 months to 19 September 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Content Strategy
UK
6 months to
19 Sep 2020
Same period 2019 Same period 2018
Rank 473 758 842
Rank change year-on-year +285 +84 -44
Contract jobs citing Content Strategy 38 88 63
As % of all contract jobs advertised in the UK 0.13% 0.099% 0.061%
As % of the Processes & Methodologies category 0.15% 0.11% 0.070%
Number of daily rates quoted 24 54 33
Median daily rate £388 £388 £325
Median daily rate % change year-on-year - +19.23% -
10th Percentile £222 £239 £209
90th Percentile £539 £505 £480
UK excluding London median daily rate £425 £375 £338
% change year-on-year +13.33% +11.11% -5.26%
Number of hourly rates quoted 11 1 0
Median hourly rate £45.00 £23.50 -
Median hourly rate % change year-on-year +91.49% - -
UK excluding London median hourly rate £22.15 £23.50 -
% change year-on-year -5.74% - -

Content Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 25,540 77,105 89,703
As % of all contract IT jobs advertised in the UK 86.42% 86.76% 87.02%
Number of daily rates quoted 16,076 50,600 59,206
Median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% -
10th Percentile £300 £300 £300
90th Percentile £675 £650 £638
UK excluding London median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +6.25%
Number of hourly rates quoted 923 2,296 2,472
Median hourly rate £35.00 £24.50 £20.50
Median hourly rate % change year-on-year +42.86% +19.51% -14.58%
10th Percentile £12.71 £11.80 £11.17
90th Percentile £55.00 £53.75 £50.00
Median hourly rate £30.93 £24.00 £20.00
% change year-on-year +28.85% +20.00% -16.67%

Content Strategy
Job Vacancy Trend

Job postings citing Content Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Content Strategy in the UK

Content Strategy
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Content Strategy.

Daily rate trend for Content Strategy in the UK

Content Strategy
Daily Rate Histogram

Daily rate distribution for jobs citing Content Strategy over the 6 months to 19 September 2020.

Daily rate histogram for Content Strategy in the UK

Content Strategy
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Content Strategy.

Hourly rate trend for Content Strategy in the UK

Content Strategy
Hourly Rate Histogram

Hourly rate distribution of jobs citing Content Strategy over the 6 months to 19 September 2020.

Hourly rate histogram for Content Strategy in the UK

Content Strategy
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Strategy within the UK over the 6 months to 19 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +276 35 £400 - 8
London +188 24 £375 -6.25% 4
UK excluding London +266 12 £425 +13.33% 3
South East +184 4 £195 -46.58%
North of England +131 4 £554 +14.12% 3
Scotland +72 3 £285 -15.56%
Work from Home -56 2 £375 -9.09%
Yorkshire - 2 £567 - 1
North East - 2 £533 -
North West +94 1 £567 +16.91% 2
East of England - 1 £500 -

For the 6 months to 19 September 2020, IT contractor jobs citing Content Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Content Strategy.

1 26 (68.42%) User Experience
2 18 (47.37%) Marketing
3 15 (39.47%) Agile Software Development
4 10 (26.32%) SEO
4 10 (26.32%) Social Media
4 10 (26.32%) Analytics
5 9 (23.68%) Adobe
6 7 (18.42%) Product Management
6 7 (18.42%) Degree
6 7 (18.42%) Collaborative Working
6 7 (18.42%) Decision-Making
6 7 (18.42%) Design Thinking
7 6 (15.79%) JIRA
7 6 (15.79%) Publishing
7 6 (15.79%) User-Centered Design (UCD)
7 6 (15.79%) Public Sector
8 5 (13.16%) Figma
8 5 (13.16%) Scrum
8 5 (13.16%) Digital Marketing
8 5 (13.16%) Information Architecture
8 5 (13.16%) Behavioural Analysis
9 4 (10.53%) Marketing Strategy
9 4 (10.53%) Workfront
9 4 (10.53%) Content Writing
9 4 (10.53%) Sprint Planning
9 4 (10.53%) Wireframes
9 4 (10.53%) Prototyping
9 4 (10.53%) Actionable Insight
9 4 (10.53%) Slack
9 4 (10.53%) Taxonomies

Content Strategy
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.53%) CMS
2 1 (2.63%) Confluence
2 1 (2.63%) Drupal
2 1 (2.63%) Sitecore CMS
Applications
1 5 (13.16%) Figma
2 3 (7.89%) InVision
3 2 (5.26%) Sketch
3 2 (5.26%) Zeplin
4 1 (2.63%) Adobe After Effects
Business Applications
1 4 (10.53%) Workfront
Cloud Services
1 4 (10.53%) Google Analytics
1 4 (10.53%) Slack
2 3 (7.89%) Adobe Creative Cloud
Communications & Networking
1 1 (2.63%) Intranet
Database & Business Intelligence
1 1 (2.63%) Big Data
Development Applications
1 6 (15.79%) JIRA
2 1 (2.63%) Axure RP
General
1 18 (47.37%) Marketing
2 6 (15.79%) Public Sector
2 6 (15.79%) Publishing
3 4 (10.53%) Legal
4 3 (7.89%) Social Science
5 2 (5.26%) Finance
5 2 (5.26%) Retail
6 1 (2.63%) Advertising
6 1 (2.63%) Local Government
6 1 (2.63%) Telecoms
Job Titles
1 13 (34.21%) Designer
2 10 (26.32%) Content Designer
3 5 (13.16%) User Experience Researcher
4 4 (10.53%) Copywriter
4 4 (10.53%) Development Manager
4 4 (10.53%) Web Development Manager
4 4 (10.53%) Web Manager
5 3 (7.89%) Digital Copywriter
5 3 (7.89%) Senior User Experience Researcher
6 2 (5.26%) Content Manager
6 2 (5.26%) Content Strategist
6 2 (5.26%) Senior Designer
6 2 (5.26%) Senior Manager
6 2 (5.26%) User Experience Manager
6 2 (5.26%) Web Content Designer
6 2 (5.26%) Web Designer
7 1 (2.63%) Digital Designer
7 1 (2.63%) Research Manager
7 1 (2.63%) Senior Content Manager
7 1 (2.63%) Senior UI Designer
Libraries, Frameworks & Software Standards
1 4 (10.53%) HTML
2 3 (7.89%) CSS
3 1 (2.63%) Framer.js
3 1 (2.63%) HTML5
3 1 (2.63%) jQuery
3 1 (2.63%) Mustache
3 1 (2.63%) React
Miscellaneous
1 26 (68.42%) User Experience
2 10 (26.32%) Social Media
3 4 (10.53%) Taxonomies
4 3 (7.89%) Mobile App
5 2 (5.26%) Analytical Skills
5 2 (5.26%) Data Protection Act
6 1 (2.63%) Digital Media
6 1 (2.63%) Enterprise Software
6 1 (2.63%) FMCG
6 1 (2.63%) Management Information System
Operating Systems
1 1 (2.63%) Mac OS
Processes & Methodologies
1 15 (39.47%) Agile Software Development
2 10 (26.32%) Analytics
2 10 (26.32%) SEO
3 7 (18.42%) Collaborative Working
3 7 (18.42%) Decision-Making
3 7 (18.42%) Design Thinking
3 7 (18.42%) Product Management
4 6 (15.79%) User-Centered Design (UCD)
5 5 (13.16%) Behavioural Analysis
5 5 (13.16%) Digital Marketing
5 5 (13.16%) Information Architecture
5 5 (13.16%) Scrum
6 4 (10.53%) Actionable Insight
6 4 (10.53%) Copywriting
6 4 (10.53%) Marketing Strategy
6 4 (10.53%) Prototyping
6 4 (10.53%) Psychology
6 4 (10.53%) Test Automation
6 4 (10.53%) Web Development
6 4 (10.53%) Wireframes
Programming Languages
1 2 (5.26%) JavaScript
Qualifications
1 7 (18.42%) Degree
2 3 (7.89%) PhD
3 2 (5.26%) BPSS Clearance
Quality Assurance & Compliance
1 1 (2.63%) GDPR
Vendors
1 9 (23.68%) Adobe
2 4 (10.53%) Google
2 4 (10.53%) Microsoft
3 1 (2.63%) SAP
3 1 (2.63%) Sitecore