Content Strategy Contracts

Content Strategy
UK

The table below provides summary statistics for contract job vacancies requiring Content Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Content Strategy over the 6 months leading up to 6 July 2025, comparing them to the same period in the previous two years.

6 months to
6 Jul 2025
Same period 2024 Same period 2023
Rank 505 516 598
Rank change year-on-year +11 +82 +166
Contract jobs citing Content Strategy 43 69 85
As % of all contract jobs advertised in the UK 0.14% 0.16% 0.15%
As % of the Processes & Methodologies category 0.15% 0.19% 0.17%
Number of daily rates quoted 18 51 61
10th Percentile £291 £158 £300
25th Percentile £342 £283 £413
Median daily rate (50th Percentile) £470 £400 £500
Median % change year-on-year +17.50% -20.00% +11.11%
75th Percentile £558 £532 £506
90th Percentile £587 £575 £625
UK excluding London median daily rate £450 £165 £475
% change year-on-year +172.73% -65.26% +5.56%
Number of hourly rates quoted 10 3 4
10th Percentile £13.25 - £21.63
25th Percentile £32.19 £25.25 £22.19
Median hourly rate £62.50 £25.50 £28.50
Median % change year-on-year +145.10% -10.53% -54.40%
75th Percentile £63.75 £25.75 £41.00
90th Percentile £95.60 - £55.40
UK excluding London median hourly rate £13.50 - £22.50

All Process and Methodology Skills
UK

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 28,883 36,949 50,825
As % of all contract IT jobs advertised in the UK 90.68% 85.32% 89.49%
Number of daily rates quoted 18,181 23,576 35,000
10th Percentile £300 £300 £325
25th Percentile £405 £413 £438
Median daily rate (50th Percentile) £505 £525 £550
Median % change year-on-year -3.81% -4.55% +0.92%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 1,432 2,509 1,726
10th Percentile £14.20 £12.75 £12.28
25th Percentile £17.42 £16.12 £16.85
Median hourly rate £25.15 £37.50 £38.18
Median % change year-on-year -32.93% -1.77% +46.83%
75th Percentile £53.75 £61.30 £65.00
90th Percentile £70.00 £72.50 £75.59
UK excluding London median hourly rate £24.66 £38.12 £35.00
% change year-on-year -35.31% +8.91% +66.67%

Content Strategy
Job Vacancy Trend

Job postings citing Content Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Content Strategy in the UK

Content Strategy
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Content Strategy.

Daily rate trend for Content Strategy in the UK

Content Strategy
Daily Rate Histogram

Daily rate distribution for jobs citing Content Strategy over the 6 months to 6 July 2025.

Daily rate histogram for Content Strategy in the UK

Content Strategy
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Content Strategy.

Hourly rate trend for Content Strategy in the UK

Content Strategy
Hourly Rate Histogram

Hourly rate distribution of jobs citing Content Strategy over the 6 months to 6 July 2025.

Hourly rate histogram for Content Strategy in the UK

Content Strategy
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Strategy within the UK over the 6 months to 6 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +41 35 £485 +28.73% 212
London +29 25 £525 +31.25% 148
UK excluding London +38 13 £450 +172.73% 75
Work from Home +16 9 £438 +6.06% 111
North of England -2 4 £450 +172.73% 31
South East +42 3 - - 19
Midlands +15 3 £318 -47.08% 6
North West +2 3 £382 +131.21% 14
Scotland -1 3 £560 +31.76% 2
East Midlands - 3 £318 - 2
Yorkshire - 1 £450 - 16
Wales - 1 £273 - 3
South West - 1 £450 - 11

Content Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (25.58%) CMS
2 3 (6.98%) Drupal
2 3 (6.98%) WordPress
3 2 (4.65%) Sitecore CMS
4 1 (2.33%) Adobe Experience Manager
4 1 (2.33%) EPiServer
4 1 (2.33%) Joomla!
4 1 (2.33%) Umbraco
Applications
1 6 (13.95%) Photoshop
2 3 (6.98%) Adobe Illustrator
2 3 (6.98%) Adobe Premiere
2 3 (6.98%) Adobe XD
3 1 (2.33%) InDesign
3 1 (2.33%) Microsoft Office
3 1 (2.33%) Sketch
Cloud Services
1 10 (23.26%) Figma
2 5 (11.63%) SaaS
3 2 (4.65%) Google Analytics
4 1 (2.33%) Miro
4 1 (2.33%) WhatsApp
Communications & Networking
1 1 (2.33%) Internet
1 1 (2.33%) Intranet
Database & Business Intelligence
1 3 (6.98%) Metadata
Development Applications
1 1 (2.33%) Axure RP
1 1 (2.33%) Balsamiq
1 1 (2.33%) JIRA
General
1 13 (30.23%) Marketing
1 13 (30.23%) Social Skills
2 9 (20.93%) Public Sector
3 7 (16.28%) Presentation Skills
4 6 (13.95%) Finance
5 4 (9.30%) Analytical Skills
5 4 (9.30%) Legal
6 3 (6.98%) Brand Awareness
6 3 (6.98%) Publishing
7 1 (2.33%) French Language
7 1 (2.33%) German Language
7 1 (2.33%) Inclusion and Diversity
7 1 (2.33%) Music Industry
7 1 (2.33%) Spanish Language
Job Titles
1 17 (39.53%) Designer
2 11 (25.58%) Content Designer
3 5 (11.63%) Content Strategist
3 5 (11.63%) Product Owner
3 5 (11.63%) Senior
4 4 (9.30%) Product Designer
4 4 (9.30%) UX Designer
5 3 (6.98%) Creative Strategist
6 2 (4.65%) Marketing Director
6 2 (4.65%) Senior Manager
6 2 (4.65%) UI Designer
6 2 (4.65%) UI/UX Designer
7 1 (2.33%) Art Director
7 1 (2.33%) Developer
7 1 (2.33%) Junior
7 1 (2.33%) Lead Designer
7 1 (2.33%) Marketing Strategist
7 1 (2.33%) Senior Technical Writer
7 1 (2.33%) Trainer
7 1 (2.33%) Web Manager
Libraries, Frameworks & Software Standards
1 4 (9.30%) HTML
2 2 (4.65%) CSS
Miscellaneous
1 6 (13.95%) Product Ownership
1 6 (13.95%) Social Media
2 4 (9.30%) Mobile App
2 4 (9.30%) Virtual Reality
3 3 (6.98%) Algorithms
3 3 (6.98%) Augmented Reality
3 3 (6.98%) Onboarding
4 2 (4.65%) Photography
4 2 (4.65%) Self-Motivation
5 1 (2.33%) Digital Media
5 1 (2.33%) Graphic Design
5 1 (2.33%) Learning Management System
5 1 (2.33%) Management Information System
5 1 (2.33%) Marketing Technology
5 1 (2.33%) PMI
5 1 (2.33%) Taxonomies
Operating Systems
1 3 (6.98%) Android
1 3 (6.98%) Apple iOS
Processes & Methodologies
1 26 (60.47%) User Experience
2 13 (30.23%) UX Design
3 11 (25.58%) Analytics
3 11 (25.58%) Project Management
4 9 (20.93%) User Research
5 8 (18.60%) Agile
5 8 (18.60%) Content Management
5 8 (18.60%) Stakeholder Management
6 7 (16.28%) Problem-Solving
6 7 (16.28%) SEO
6 7 (16.28%) Usability Testing
6 7 (16.28%) User-Centered Design (UCD)
7 6 (13.95%) Copywriting
7 6 (13.95%) Data Analysis
7 6 (13.95%) Prototyping
8 5 (11.63%) Artificial Intelligence
8 5 (11.63%) B2B
8 5 (11.63%) Coaching
8 5 (11.63%) Digital Marketing
8 5 (11.63%) Interaction Design
Programming Languages
1 2 (4.65%) JavaScript
Qualifications
1 6 (13.95%) Degree
1 6 (13.95%) Security Cleared
2 4 (9.30%) SC Cleared
3 2 (4.65%) BPSS Clearance
4 1 (2.33%) Computer Science Degree
4 1 (2.33%) Master's Degree
4 1 (2.33%) PMI Certification
Quality Assurance & Compliance
1 10 (23.26%) Accessibility
2 1 (2.33%) QA
2 1 (2.33%) SLA
2 1 (2.33%) WCAG
Systems Management
1 1 (2.33%) Grafana
1 1 (2.33%) Prometheus
Vendors
1 9 (20.93%) Adobe
2 3 (6.98%) Google
3 2 (4.65%) Hotjar
3 2 (4.65%) Sitecore
4 1 (2.33%) Instagram
4 1 (2.33%) Microsoft
4 1 (2.33%) Optimizely
4 1 (2.33%) TikTok
4 1 (2.33%) YouTube