Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analytics
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 847 880 871
Rank change year-on-year +33 -9 -48
Contract jobs citing Marketing Analytics 28 16 21
As % of all contract IT jobs advertised in the UK 0.028% 0.015% 0.018%
As % of the Processes & Methodologies category 0.033% 0.018% 0.022%
Number of daily rates quoted 22 10 15
UK median daily rate £500 £338 £475
Median daily rate % change year-on-year +48.15% -28.95% +26.67%
10th Percentile £410 £200 £223
90th Percentile £775 £512 £783
UK excluding London median daily rate £550 £325 £163
% change year-on-year +69.23% +100.00% -63.89%
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 85705 87976 93705
As % of all contract IT jobs advertised in the UK 84.52% 83.91% 81.76%
Number of daily rates quoted 57093 58207 60721
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2022 2335 2744
UK median hourly rate £23.32 £24.00 £22.50
Median hourly rate % change year-on-year -2.83% +6.67% +18.42%
10th Percentile £11.35 £11.32 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.37 £23.75
% change year-on-year -1.50% +2.59% +18.75%

Marketing Analytics
Job Vacancy Trend

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics.

Contractor daily rate trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analytics over the 6 months to 19 November 2017.

Contractor daily rate histogram for Marketing Analytics in the UK

Marketing Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analytics.

Contractor hourly rate trend for Marketing Analytics in the UK

Marketing Analytics
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 28 £500 +48.15% 2
London -18 23 £500 +42.86% 2
UK excluding London +27 5 £550 +69.23% 2
North of England - 4 £550 -
Yorkshire - 2 - -
North West - 2 £550 -
South West +7 1 £550 +69.23%

For the 6 months to 19 November 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 28 (100.00%) Marketing
1 28 (100.00%) Analytics
2 12 (42.86%) Digital Marketing
3 11 (39.29%) Analytical Skills
4 9 (32.14%) SQL
5 8 (28.57%) Python
6 7 (25.00%) Adobe
6 7 (25.00%) Agile Software Development
6 7 (25.00%) Google
6 7 (25.00%) R
6 7 (25.00%) Tableau
7 6 (21.43%) Visualisation
7 6 (21.43%) Scrum
7 6 (21.43%) Econometrics
7 6 (21.43%) Google Analytics
8 5 (17.86%) Economics
8 5 (17.86%) CRM
8 5 (17.86%) Data Visualisation
8 5 (17.86%) Performance Optimisation
8 5 (17.86%) Actionable Insight
9 4 (14.29%) Social Media
9 4 (14.29%) Continuous Integration
9 4 (14.29%) Pega
9 4 (14.29%) Test Automation
9 4 (14.29%) Line Management
9 4 (14.29%) Natural Language Processing
9 4 (14.29%) PhD
9 4 (14.29%) Business Intelligence
9 4 (14.29%) Finance
9 4 (14.29%) Statistics

Marketing Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.14%) SAS
Applications
1 3 (10.71%) Microsoft Excel
2 2 (7.14%) SPSS
3 1 (3.57%) EViews
Business Applications
1 3 (10.71%) Adobe Campaign
2 1 (3.57%) WebTrends
Cloud Services
1 6 (21.43%) Google Analytics
2 1 (3.57%) Adobe Analytics
2 1 (3.57%) Amazon AWS
2 1 (3.57%) Amazon S3
2 1 (3.57%) AWS Data Pipeline
2 1 (3.57%) AWS Lambda
2 1 (3.57%) Serverless
Database & Business Intelligence
1 1 (3.57%) Amazon Redshift
1 1 (3.57%) Base SAS
1 1 (3.57%) Relational Database
1 1 (3.57%) SAS Data Integration Studio
1 1 (3.57%) SAS Enterprise Guide
1 1 (3.57%) SAS Visual Analytics
Development Applications
1 3 (10.71%) Crashlytics
2 2 (7.14%) JIRA
2 2 (7.14%) JIRA Agile
2 2 (7.14%) VersionOne
3 1 (3.57%) Babel
3 1 (3.57%) ProC
General
1 28 (100.00%) Marketing
2 4 (14.29%) Finance
3 3 (10.71%) Banking
3 3 (10.71%) Retail
3 3 (10.71%) Telecoms
4 2 (7.14%) Advertising
5 1 (3.57%) Games
Job Titles
1 7 (25.00%) Consultant
2 4 (14.29%) Data Scientist
2 4 (14.29%) Head of Engineering
2 4 (14.29%) Marketing Consultant
3 3 (10.71%) Analyst
3 3 (10.71%) Analytics Consultant
3 3 (10.71%) Digital Marketing Consultant
4 2 (7.14%) Agile Project Manager
4 2 (7.14%) Agile Scrum Master
4 2 (7.14%) Architect
4 2 (7.14%) CRM Architect
4 2 (7.14%) CRM Solutions Architect
4 2 (7.14%) Data Analyst
4 2 (7.14%) Digital Analytics Consultant
4 2 (7.14%) Marketing Analyst
4 2 (7.14%) Project Manager
4 2 (7.14%) Scrum Master
4 2 (7.14%) ScrumMaster Project Manager
4 2 (7.14%) Solutions Architect
5 1 (3.57%) PPC Executive
Libraries, Frameworks & Software Standards
1 4 (14.29%) Natural Language Processing
2 1 (3.57%) Jest
2 1 (3.57%) Redux
2 1 (3.57%) Web Services
Miscellaneous
1 11 (39.29%) Analytical Skills
2 4 (14.29%) Social Media
3 3 (10.71%) Fintech
4 2 (7.14%) Computer Science
4 2 (7.14%) Enterprise Software
4 2 (7.14%) PMI
5 1 (3.57%) Credit Risk
5 1 (3.57%) FMCG
5 1 (3.57%) User Experience
Operating Systems
1 1 (3.57%) Unix
Processes & Methodologies
1 28 (100.00%) Analytics
2 12 (42.86%) Digital Marketing
3 7 (25.00%) Agile Software Development
4 6 (21.43%) Econometrics
4 6 (21.43%) Scrum
4 6 (21.43%) Visualisation
5 5 (17.86%) Actionable Insight
5 5 (17.86%) CRM
5 5 (17.86%) Data Visualisation
5 5 (17.86%) Economics
5 5 (17.86%) Performance Optimisation
6 4 (14.29%) Business Intelligence
6 4 (14.29%) Continuous Integration
6 4 (14.29%) Line Management
6 4 (14.29%) Statistics
6 4 (14.29%) Test Automation
7 3 (10.71%) Data Analytics
7 3 (10.71%) E-Commerce
7 3 (10.71%) Global Marketing
7 3 (10.71%) Project Management
Programming Languages
1 9 (32.14%) SQL
2 8 (28.57%) Python
3 7 (25.00%) R
4 3 (10.71%) C
5 1 (3.57%) Java
5 1 (3.57%) MATLAB
5 1 (3.57%) PROC SQL
5 1 (3.57%) SAS Macro
5 1 (3.57%) T-SQL
5 1 (3.57%) VBA
Qualifications
1 4 (14.29%) Degree
1 4 (14.29%) PhD
2 2 (7.14%) PMI Certification
3 1 (3.57%) Numerate Degree
3 1 (3.57%) SAS Certification
Quality Assurance & Compliance
1 1 (3.57%) Actionable Recommendations
1 1 (3.57%) GDPR
Vendors
1 7 (25.00%) Adobe
1 7 (25.00%) Google
1 7 (25.00%) Tableau
2 4 (14.29%) Pega
3 3 (10.71%) Dynatrace
3 3 (10.71%) SOASTA, Inc
4 2 (7.14%) CA Agile Central
4 2 (7.14%) Genesys
5 1 (3.57%) Microsoft
5 1 (3.57%) Oracle