The following table provides summary statistics for contract job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analytics
UK
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 597 641 629
Rank change year-on-year +44 -12  
Contract jobs citing Marketing Analytics 13 10 16
As % of all contract IT jobs advertised in the UK 0.028% 0.019% 0.029%
As % of the Processes & Methodologies category 0.033% 0.022% 0.036%
Number of daily rates quoted 9 8 12
Median daily rate £525 £315 £650
Median daily rate % change year-on-year +66.66% -51.53%  
90% offered a daily rate of more than £296 £199 £310
10% offered a daily rate of more than £603 £539 £786
UK excluding London median daily rate £585 - £400
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39769 44877 44538
As % of all contract IT job vacancies advertised in the UK 84.43% 83.33% 80.76%
Number of daily rates quoted 99202 112242 99576
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £305 £284 £274
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 3122 2959 3052
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £12.50 £12.50 £11.50
10% offered a hourly rate of more than £54.00 £50.78 £51.17
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Marketing Analytics
Job Vacancy Trend

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics.

Contractor daily rate trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analytics over the 3 months to 28 June 2017.

Contractor daily rate histogram for Marketing Analytics in the UK

Marketing Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analytics.

Contractor hourly rate trend for Marketing Analytics in the UK

Marketing Analytics
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +41 13 £525 +22.09% 9
London +14 10 £513 +19.18% 7
UK excluding London +39 3 £585 - 2
South East +26 1 £585 - 1
North of England - 1 - -
Midlands - 1 £350 -

For the 6 months to 28 June 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 47 (100.00%) Marketing
1 47 (100.00%) Analytics
2 33 (70.21%) SQL
3 31 (65.96%) Analytical Skills
4 17 (36.17%) Campaign Management
4 17 (36.17%) R
5 15 (31.91%) Degree
6 14 (29.79%) CRM
7 13 (27.66%) E-Commerce
7 13 (27.66%) SAS
7 13 (27.66%) Econometrics
7 13 (27.66%) Digital Marketing
8 12 (25.53%) Mathematics
9 11 (23.40%) B2B
9 11 (23.40%) Python
9 11 (23.40%) Microsoft Excel
10 10 (21.28%) QA
10 10 (21.28%) Relational Database
10 10 (21.28%) Customer Insight
11 9 (19.15%) Campaign Analysis
11 9 (19.15%) Pega
11 9 (19.15%) Statistics
11 9 (19.15%) Business Analysis
11 9 (19.15%) Direct Marketing
11 9 (19.15%) SQL Server
11 9 (19.15%) Change Management
11 9 (19.15%) Personalization
12 8 (17.02%) Mathematical Modelling
12 8 (17.02%) Apteco
12 8 (17.02%) Legal

Marketing Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (27.66%) SAS
2 1 (2.13%) CMS
2 1 (2.13%) Sitecore CMS
Applications
1 11 (23.40%) Microsoft Excel
2 8 (17.02%) Microsoft Office
3 1 (2.13%) Adobe Creative Suite
3 1 (2.13%) Photoshop
3 1 (2.13%) SPSS
Business Applications
1 8 (17.02%) Eloqua
1 8 (17.02%) FastStats
2 1 (2.13%) Adobe Campaign
Cloud Services
1 3 (6.38%) SaaS
2 2 (4.26%) Google Analytics
3 1 (2.13%) Adobe Analytics
Database & Business Intelligence
1 10 (21.28%) Relational Database
2 9 (19.15%) SQL Server
3 4 (8.51%) Big Data
4 3 (6.38%) Base SAS
4 3 (6.38%) SAS Enterprise Guide
5 2 (4.26%) SAS Data Integration Studio
5 2 (4.26%) SAS Visual Analytics
6 1 (2.13%) SQL Server Analysis Services
6 1 (2.13%) SQL Server Integration Services
6 1 (2.13%) SQL Server Reporting Services
Development Applications
1 8 (17.02%) SQL Server Management Studio (SSMS)
2 2 (4.26%) ProC
General
1 47 (100.00%) Marketing
2 8 (17.02%) Legal
2 8 (17.02%) Publishing
3 4 (8.51%) Advertising
4 3 (6.38%) Finance
4 3 (6.38%) Retail
5 1 (2.13%) Games
5 1 (2.13%) Pharmaceutical
Job Titles
1 15 (31.91%) Analyst
2 11 (23.40%) Architect
3 10 (21.28%) Marketing Analyst
4 9 (19.15%) Data Scientist
5 8 (17.02%) Pega Architect
6 7 (14.89%) Data Analyst
7 6 (12.77%) Business Architect
8 5 (10.64%) CRM Architect
8 5 (10.64%) Marketing Data Analyst
9 4 (8.51%) Consultant
9 4 (8.51%) Junior
9 4 (8.51%) Junior Analyst
9 4 (8.51%) Junior Marketing Analyst
9 4 (8.51%) SQL Analyst
10 3 (6.38%) Data Analytics Analyst
10 3 (6.38%) Senior Architect
10 3 (6.38%) Senior Solutions Architect
10 3 (6.38%) Solutions Architect
10 3 (6.38%) SQL Data Analyst
11 2 (4.26%) SAS Analyst
Libraries, Frameworks & Software Standards
1 1 (2.13%) CSS
1 1 (2.13%) HTML
Miscellaneous
1 31 (65.96%) Analytical Skills
2 8 (17.02%) Data Protection Act
3 4 (8.51%) Credit Risk
4 2 (4.26%) Social Media
5 1 (2.13%) Computer Science
5 1 (2.13%) User Experience
5 1 (2.13%) Virtual Team
Operating Systems
1 2 (4.26%) Unix
Processes & Methodologies
1 47 (100.00%) Analytics
2 17 (36.17%) Campaign Management
3 14 (29.79%) CRM
4 13 (27.66%) Digital Marketing
4 13 (27.66%) E-Commerce
4 13 (27.66%) Econometrics
5 12 (25.53%) Mathematics
6 11 (23.40%) B2B
7 10 (21.28%) Customer Insight
8 9 (19.15%) Business Analysis
8 9 (19.15%) Campaign Analysis
8 9 (19.15%) Change Management
8 9 (19.15%) Direct Marketing
8 9 (19.15%) Personalization
8 9 (19.15%) Statistics
9 8 (17.02%) Data Protection
9 8 (17.02%) Mathematical Modelling
9 8 (17.02%) Statistical Modelling
10 7 (14.89%) Economics
11 6 (12.77%) Actionable Insight
Programming Languages
1 33 (70.21%) SQL
2 17 (36.17%) R
3 11 (23.40%) Python
4 2 (4.26%) MATLAB
4 2 (4.26%) PROC SQL
4 2 (4.26%) SAS Macro
4 2 (4.26%) VBA
5 1 (2.13%) T-SQL
Qualifications
1 15 (31.91%) Degree
2 6 (12.77%) PhD
3 2 (4.26%) Numerate Degree
3 2 (4.26%) SAS Certification
4 1 (2.13%) Master's Degree
Quality Assurance & Compliance
1 10 (21.28%) QA
2 1 (2.13%) SLA
Vendors
1 9 (19.15%) Pega
2 8 (17.02%) Apteco
3 6 (12.77%) Google
4 5 (10.64%) Microsoft
5 4 (8.51%) Adobe
6 2 (4.26%) Oracle
7 1 (2.13%) DoubleClick
7 1 (2.13%) Facebook
7 1 (2.13%) Sitecore
City, London
Cititec
Rate: £400 - £500 per day
Posted: 16 hours ago