The following table provides summary statistics for contract job vacancies with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Marketing Analytics
UK
Rank 569 603 609
Rank change year-on-year +34 +6  
Contract jobs citing Marketing Analytics 30 25 12
As % of all contract IT jobs advertised in the UK 0.067% 0.047% 0.023%
As % of the Processes & Methodologies category 0.081% 0.057% 0.029%
Number of daily rates quoted 23 18 6
Median daily rate £525 £360 £363
Median daily rate % change year-on-year +45.83% -0.68%  
90% offered a daily rate of more than £160 £289 £254
10% offered a daily rate of more than £585 £575 £400
UK excluding London median daily rate £585 £360 £350
% change year-on-year +62.50% +2.85%  
Number of hourly rates quoted 0 1 4
Median hourly rate - £14.00 £18.00
Median hourly rate % change year-on-year - -22.22%  
UK excluding London median hourly rate - £14.00 £18.00
% change year-on-year - -22.22%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37155 43761 41746
As % of all contract IT job vacancies advertised in the UK 83.08% 82.85% 79.73%
Number of daily rates quoted 24488 28705 25865
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £399
% change year-on-year +2.50% +0.29%  
Number of hourly rates quoted 940 1103 1195
Median hourly rate £35.00 £37.50 £27.50
Median hourly rate % change year-on-year -6.66% +36.36%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

Marketing Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Marketing Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics.

Contractor daily rate trend for Marketing Analytics in the UK

Marketing Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analytics over the 3 months to 23 March 2017.

Contractor daily rate histogram for Marketing Analytics in the UK

Marketing Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics.

Contractor hourly rate trend for Marketing Analytics in the UK

Marketing Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +39 28 £525 +45.83% 8
London +18 21 £185 -48.25% 7
South East +20 4 £585 -
Basingstoke - 3 £585 -
Staines - 3 £585 -
Hampshire - 3 £585 -
Surrey - 3 £585 -
Edinburgh - 2 - -
Scotland - 2 - -
Berkshire +22 1 £313 -
North West +20 1 - - 1
Manchester +18 1 - - 1
City of London +8 1 - - 1
Canary Wharf - 1 £185 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 23 March 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 36 (100.00%) Marketing
1 36 (100.00%) Analytics
2 24 (66.67%) SQL
3 22 (61.11%) Analytical Skills
4 13 (36.11%) Campaign Management
4 13 (36.11%) R
5 12 (33.33%) Degree
6 11 (30.56%) Econometrics
6 11 (30.56%) E-Commerce
6 11 (30.56%) SAS
7 10 (27.78%) CRM
7 10 (27.78%) B2B
7 10 (27.78%) Customer Insight
7 10 (27.78%) Mathematics
8 9 (25.00%) Digital Marketing
8 9 (25.00%) MS Excel
9 8 (22.22%) Direct Marketing
9 8 (22.22%) Campaign Analysis
9 8 (22.22%) Relational Database
10 7 (19.44%) SQL Server Management Studio (SSMS)
10 7 (19.44%) Apteco
10 7 (19.44%) Mathematical Modelling
10 7 (19.44%) Data Protection
10 7 (19.44%) FastStats
10 7 (19.44%) Statistical Modelling
10 7 (19.44%) Eloqua
10 7 (19.44%) Statistics
10 7 (19.44%) Data Protection Act
10 7 (19.44%) Legal
10 7 (19.44%) Publishing

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (30.56%) SAS
Applications
1 9 (25.00%) MS Excel
2 7 (19.44%) MS Office
3 1 (2.78%) SPSS
Business Applications
1 7 (19.44%) Eloqua
1 7 (19.44%) FastStats
Cloud Services
1 3 (8.33%) SaaS
Database & Business Intelligence
1 8 (22.22%) Relational Database
2 7 (19.44%) SQL Server
3 5 (13.89%) Big Data
4 2 (5.56%) SAS Enterprise Guide
5 1 (2.78%) Base SAS
5 1 (2.78%) Hadoop
5 1 (2.78%) SAS Data Integration Studio
5 1 (2.78%) SAS Enterprise Miner
5 1 (2.78%) SAS Visual Analytics
Development Applications
1 7 (19.44%) SQL Server Management Studio (SSMS)
2 1 (2.78%) ProC
General
1 36 (100.00%) Marketing
2 7 (19.44%) Legal
2 7 (19.44%) Publishing
3 3 (8.33%) Advertising
3 3 (8.33%) Retail
4 1 (2.78%) Finance
4 1 (2.78%) Pharmaceutical
Job Titles
1 13 (36.11%) Analyst
2 10 (27.78%) Architect
3 8 (22.22%) Marketing Analyst
4 6 (16.67%) Data Scientist
5 5 (13.89%) Data Analyst
6 4 (11.11%) Business Architect
6 4 (11.11%) Junior
6 4 (11.11%) Junior Analyst
6 4 (11.11%) Junior Marketing Analyst
6 4 (11.11%) Marketing Data Analyst
6 4 (11.11%) Senior Architect
7 3 (8.33%) Analytics Manager
7 3 (8.33%) Digital Analytics Manager
7 3 (8.33%) SAS Analyst
7 3 (8.33%) Senior Solutions Architect
7 3 (8.33%) Solutions Architect
8 2 (5.56%) Consultant
8 2 (5.56%) Customer Engineer
8 2 (5.56%) Customer Support Engineer
8 2 (5.56%) Support Engineer
Miscellaneous
1 22 (61.11%) Analytical Skills
2 7 (19.44%) Data Protection Act
3 3 (8.33%) Credit Risk
3 3 (8.33%) FMCG
3 3 (8.33%) Social Media
4 1 (2.78%) Computer Science
Operating Systems
1 1 (2.78%) Unix
Processes & Methodologies
1 36 (100.00%) Analytics
2 13 (36.11%) Campaign Management
3 11 (30.56%) E-Commerce
3 11 (30.56%) Econometrics
4 10 (27.78%) B2B
4 10 (27.78%) CRM
4 10 (27.78%) Customer Insight
4 10 (27.78%) Mathematics
5 9 (25.00%) Digital Marketing
6 8 (22.22%) Campaign Analysis
6 8 (22.22%) Direct Marketing
7 7 (19.44%) Data Protection
7 7 (19.44%) Mathematical Modelling
7 7 (19.44%) Statistical Modelling
7 7 (19.44%) Statistics
8 6 (16.67%) Business Analysis
8 6 (16.67%) Change Management
8 6 (16.67%) Economics
8 6 (16.67%) Personalization
9 4 (11.11%) Data Analysis
Programming Languages
1 24 (66.67%) SQL
2 13 (36.11%) R
3 7 (19.44%) Python
4 2 (5.56%) MATLAB
5 1 (2.78%) PROC SQL
5 1 (2.78%) SAS Macro
5 1 (2.78%) VBA
Qualifications
1 12 (33.33%) Degree
2 3 (8.33%) PhD
3 1 (2.78%) SAS Certification
Quality Assurance & Compliance
1 6 (16.67%) QA
2 3 (8.33%) Data Quality
3 1 (2.78%) SLA
Vendors
1 7 (19.44%) Apteco
2 6 (16.67%) Pega
3 4 (11.11%) Microsoft
4 3 (8.33%) DoubleClick
4 3 (8.33%) Google
4 3 (8.33%) Tableau
5 1 (2.78%) Oracle
5 1 (2.78%) Teradata
London
Experis Ltd
Posted: 3 hours ago
London
Experis Ltd
Rate: £170.00 - £200.00 per day
Posted: 2 days ago
London
Oliver James Associates
Rate: £350 - £370 per day + DOE
Posted: 6 days ago