Digital Analytics Analyst Contract Job Trends

Digital Analytics Analyst
UK

The median Digital Analytics Analyst daily rate in the UK is £500, according to job vacancies posted in the 6 months leading up to 19 October 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
19 Oct 2025
Same period 2024 Same period 2023
Rank 557 561 -
Rank change year-on-year +4 - -
Contract jobs requiring a Digital Analytics Analyst 3 1 0
As % of all contract jobs in the UK 0.009% 0.003% -
As % of the Job Titles category 0.010% 0.003% -
Number of daily rates quoted 3 1 0
10th Percentile £465 - -
25th Percentile £469 £525 -
Median daily rate (50th Percentile) £500 £550 -
Median % change year-on-year -9.09% - -
75th Percentile £518 £575 -
90th Percentile £522 - -
UK excluding London median daily rate - - -

All Contract IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 30,128 34,701 45,271
% of contract IT jobs with a recognized job title 90.88% 92.90% 93.97%
Number of daily rates quoted 19,009 20,914 30,950
10th Percentile £278 £300 £300
25th Percentile £402 £413 £413
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £623 £638 £650
90th Percentile £725 £738 £745
UK excluding London median daily rate £475 £490 £500
% change year-on-year -3.06% -2.00% -
Number of hourly rates quoted 1,674 1,398 1,545
10th Percentile £13.80 £15.02 £14.63
25th Percentile £17.30 £20.30 £19.06
Median hourly rate £25.15 £40.16 £45.00
Median % change year-on-year -37.38% -10.75% +68.35%
75th Percentile £50.00 £65.00 £65.00
90th Percentile £68.75 £73.75 £77.50
UK excluding London median hourly rate £24.42 £40.33 £44.50
% change year-on-year -39.44% -9.38% +97.78%

Digital Analytics Analyst
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings featuring 'Digital Analytics Analyst' in the job title relative to all contract IT jobs advertised.

Digital Analytics Analyst job vacancy trend in the UK

Digital Analytics Analyst
Daily Rate Trend

Contractor daily rate distribution trend for Digital Analytics Analyst job vacancies in the UK.

Contractor daily rate distribution trend for Digital Analytics Analyst job vacancies in the UK

Digital Analytics Analyst
Top 3 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics Analyst within the UK over the 6 months to 19 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +24 3 £500 -9.09% 2
England +14 3 £500 -9.09% 3
Work from Home - 1 £510 - 1

Digital Analytics Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 19 October 2025, Digital Analytics Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads featuring Digital Analytics Analyst in the job title.

1 3 (100.00%) Analytics
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Databricks
1 3 (100.00%) Power BI
1 3 (100.00%) Power Platform
1 3 (100.00%) SQL
1 3 (100.00%) Stakeholder Engagement
1 3 (100.00%) Tableau
1 3 (100.00%) Visualisation
2 2 (66.67%) Asset Management
2 2 (66.67%) BigQuery
2 2 (66.67%) Collaborative Working
2 2 (66.67%) Digital Analytics
2 2 (66.67%) GCP
2 2 (66.67%) Google
2 2 (66.67%) Google Analytics
2 2 (66.67%) Looker
2 2 (66.67%) Process Improvement
2 2 (66.67%) SAP
3 1 (33.33%) Agile
3 1 (33.33%) Azure
3 1 (33.33%) Azure DevOps
3 1 (33.33%) Backlog Refinement
3 1 (33.33%) Data Analysis
3 1 (33.33%) Data Governance
3 1 (33.33%) Data Management
3 1 (33.33%) Data Migration
3 1 (33.33%) Data Modelling
3 1 (33.33%) Data Pipeline
3 1 (33.33%) Data Quality

Digital Analytics Analyst Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 3 (100.00%) Power Platform
2 2 (66.67%) GCP
2 2 (66.67%) Google Analytics
3 1 (33.33%) Azure
3 1 (33.33%) Azure DevOps
3 1 (33.33%) Snowflake
Database & Business Intelligence
1 3 (100.00%) Power BI
1 3 (100.00%) Tableau
2 2 (66.67%) BigQuery
2 2 (66.67%) Looker
3 1 (33.33%) Data Warehouse
3 1 (33.33%) Metadata
3 1 (33.33%) Relational Database
Development Applications
1 1 (33.33%) JIRA
General
1 2 (66.67%) Analytical Skills
1 2 (66.67%) Presentation Skills
2 1 (33.33%) Finance
2 1 (33.33%) Social Skills
Miscellaneous
1 1 (33.33%) Reference Data
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Business Intelligence
1 3 (100.00%) Stakeholder Engagement
1 3 (100.00%) Visualisation
2 2 (66.67%) Asset Management
2 2 (66.67%) Collaborative Working
2 2 (66.67%) Digital Analytics
2 2 (66.67%) Process Improvement
3 1 (33.33%) Backlog Refinement
3 1 (33.33%) Data Analysis
3 1 (33.33%) Data Governance
3 1 (33.33%) Data Management
3 1 (33.33%) Data Migration
3 1 (33.33%) Data Pipeline
3 1 (33.33%) Data Visualisation
3 1 (33.33%) GAP Analysis
3 1 (33.33%) Regression Testing
3 1 (33.33%) Sprint Planning
3 1 (33.33%) Use Case
3 1 (33.33%) User Acceptance Testing
Programming Languages
1 3 (100.00%) SQL
2 1 (33.33%) Python
Quality Assurance & Compliance
1 1 (33.33%) Data Quality
Vendors
1 3 (100.00%) Databricks
2 2 (66.67%) Google
2 2 (66.67%) SAP