Period
to 21 November 2017

The median contractor rate for a Marketing Data Analyst was £338 per day in advertised job vacancies during the 6 months to 21 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Data Analyst
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 874 880 876
Rank change year-on-year +6 -4 -9
Contract jobs requiring a Marketing Data Analyst 3 1 12
As % of all contract IT jobs advertised in the UK 0.003% 0.001% 0.011%
As % of the Job Titles category 0.003% 0.001% 0.011%
Number of daily rates quoted 2 0 10
UK median daily rate £338 - £328
10th Percentile £275 - £253
90th Percentile £400 - £430
UK excluding London median daily rate £338 - £350
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97749 99240 107788
% of contract IT jobs with a recognized job title 94.79% 94.76% 94.90%
Number of daily rates quoted 64477 64699 68564
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £393 £375
% change year-on-year +1.91% +4.67% +3.45%
Number of hourly rates quoted 2920 3284 4118
UK median hourly rate £18.69 £18.03 £18.00
Median hourly rate % change year-on-year +3.66% +0.17% +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.50 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Marketing Data Analyst
Job Vacancy Trend

Job postings that featured Marketing Data Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Data Analyst.

Contractor daily rate trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Data Analyst over the 6 months to 21 November 2017.

Contractor daily rate histogram for Marketing Data Analyst in the UK

Marketing Data Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Data Analyst.

Contractor hourly rate trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Data Analyst within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 3 £338 - 2
UK excluding London +19 2 £338 -
East of England - 1 £400 -
London - 1 - - 2
South East - 1 £275 -

Marketing Data Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 21 November 2017, Marketing Data Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Data Analyst in the job title.

1 3 (100.00%) Marketing
2 2 (66.67%) SQL
2 2 (66.67%) Microsoft Office
2 2 (66.67%) Microsoft Excel
2 2 (66.67%) CRM
2 2 (66.67%) SAS
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Marketing Automation
2 2 (66.67%) Data Analysis
3 1 (33.33%) Microsoft PowerPoint
3 1 (33.33%) Forensic Analysis
3 1 (33.33%) Behavioural Analysis
3 1 (33.33%) Mathematical Modelling
3 1 (33.33%) Personalization
3 1 (33.33%) Marketing Technology
3 1 (33.33%) Analytical Thinking
3 1 (33.33%) Performance Measurement
3 1 (33.33%) B2B
3 1 (33.33%) Microsoft
3 1 (33.33%) Adobe
3 1 (33.33%) Salesforce.com
3 1 (33.33%) Data Mining
3 1 (33.33%) T-SQL
3 1 (33.33%) SQL Server
3 1 (33.33%) Data Management
3 1 (33.33%) Finance
3 1 (33.33%) Legal
3 1 (33.33%) Publishing
3 1 (33.33%) Econometrics
3 1 (33.33%) Degree

Marketing Data Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) SAS
Applications
1 2 (66.67%) Microsoft Excel
1 2 (66.67%) Microsoft Office
2 1 (33.33%) Microsoft PowerPoint
Business Applications
1 1 (33.33%) Eloqua
Cloud Services
1 1 (33.33%) SaaS
Database & Business Intelligence
1 1 (33.33%) Data Mining
1 1 (33.33%) Relational Database
1 1 (33.33%) SQL Server
Development Applications
1 1 (33.33%) SQL Server Management Studio (SSMS)
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Legal
2 1 (33.33%) Publishing
Miscellaneous
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Data Protection Act
2 1 (33.33%) Marketing Technology
Processes & Methodologies
1 2 (66.67%) CRM
1 2 (66.67%) Data Analysis
1 2 (66.67%) Marketing Automation
2 1 (33.33%) Analytical Thinking
2 1 (33.33%) Analytics
2 1 (33.33%) B2B
2 1 (33.33%) Behavioural Analysis
2 1 (33.33%) Campaign Analysis
2 1 (33.33%) Customer Analytics
2 1 (33.33%) Data Analytics
2 1 (33.33%) Data Management
2 1 (33.33%) Data Protection
2 1 (33.33%) Direct Marketing
2 1 (33.33%) Econometrics
2 1 (33.33%) Forensic Analysis
2 1 (33.33%) Mathematical Modelling
2 1 (33.33%) Mathematics
2 1 (33.33%) Performance Measurement
2 1 (33.33%) Personalization
2 1 (33.33%) Segmentation Analysis
Programming Languages
1 2 (66.67%) SQL
2 1 (33.33%) T-SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Marketo
1 1 (33.33%) Microsoft
1 1 (33.33%) Salesforce.com
1 1 (33.33%) Tableau