The median annual salary for a Marketing Data Analyst was £32,000 in advertised job vacancies during the 3 months to 29 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Data Analyst
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 846 937 934
Rank change year-on-year +91 -3  
Permanent jobs requiring a Marketing Data Analyst 6 13 20
As % of all permanent IT jobs advertised in the UK 0.007% 0.012% 0.019%
As % of the Job Titles category 0.007% 0.013% 0.019%
Number of salaries quoted 6 11 20
Median salary £32,000 £28,500 £39,500
Median salary % change year-on-year +12.28% -27.84%  
90% offered a salary of more than £30,000 £28,500 £30,950
10% offered a salary of more than £33,250 £37,500 £50,000
UK excluding London median salary £31,250 £28,500 £42,000
% change year-on-year +9.64% -32.14%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 82231 100619 103475
As % of all permanent IT job vacancies advertised in the UK 96.28% 96.37% 96.63%
Number of salaries quoted 68306 84262 84520
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £41,500 £41,500 £40,000
% change year-on-year - +3.75%  

Marketing Data Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Marketing Data Analyst in the job title.

Job vacancy trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst.

Salary trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +66 4 £32,000 -14.66% 1
England +65 4 £32,000 +12.28% 1
City of London +45 2 £32,000 -14.66%
Edinburgh - 2 £31,250 -
Scotland - 2 £31,250 -

Marketing Data Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 29 March 2017, Marketing Data Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Data Analyst in the job title.

1 22 (100.00%) Marketing
2 10 (45.45%) SQL
3 7 (31.82%) CRM
3 7 (31.82%) Database Marketing
4 5 (22.73%) Campaign Analysis
4 5 (22.73%) Direct Marketing
5 4 (18.18%) Data Analysis
5 4 (18.18%) Data Analytics
5 4 (18.18%) Analytics
6 2 (9.09%) Google Analytics
6 2 (9.09%) Digital Marketing
6 2 (9.09%) User Acceptance Testing
6 2 (9.09%) Manual Testing
6 2 (9.09%) Data Cleansing
6 2 (9.09%) Data Validation
6 2 (9.09%) Visualisation
6 2 (9.09%) Project Planning
6 2 (9.09%) Retail
6 2 (9.09%) Statistics
6 2 (9.09%) Business Analysis
6 2 (9.09%) Google
6 2 (9.09%) Dynamics CRM
6 2 (9.09%) Statistical Analysis
6 2 (9.09%) Advertising
6 2 (9.09%) Validation
6 2 (9.09%) Data Modelling
6 2 (9.09%) Data Mining
6 2 (9.09%) SQL Server
6 2 (9.09%) Driving Licence
6 2 (9.09%) Marketing Automation

Marketing Data Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (9.09%) Dynamics CRM
Cloud Services
1 2 (9.09%) Google Analytics
Database & Business Intelligence
1 2 (9.09%) Big Data
1 2 (9.09%) Data Mining
1 2 (9.09%) SQL Server
2 1 (4.55%) Relational Database
2 1 (4.55%) SQL Server Integration Services
2 1 (4.55%) SQL Server Reporting Services
General
1 22 (100.00%) Marketing
2 2 (9.09%) Advertising
2 2 (9.09%) Retail
3 1 (4.55%) Telecoms
Miscellaneous
1 2 (9.09%) Algorithms
1 2 (9.09%) Driving Licence
2 1 (4.55%) Data Structures
Processes & Methodologies
1 7 (31.82%) CRM
1 7 (31.82%) Database Marketing
2 5 (22.73%) Campaign Analysis
2 5 (22.73%) Direct Marketing
3 4 (18.18%) Analytics
3 4 (18.18%) Data Analysis
3 4 (18.18%) Data Analytics
4 2 (9.09%) Big Data Analytics
4 2 (9.09%) Business Analysis
4 2 (9.09%) Data Cleansing
4 2 (9.09%) Data Modelling
4 2 (9.09%) Data Validation
4 2 (9.09%) Digital Marketing
4 2 (9.09%) Manual Testing
4 2 (9.09%) Project Planning
4 2 (9.09%) Statistical Analysis
4 2 (9.09%) Statistics
4 2 (9.09%) User Acceptance Testing
4 2 (9.09%) Validation
4 2 (9.09%) Visualisation
Programming Languages
1 10 (45.45%) SQL
2 1 (4.55%) VBA
Vendors
1 2 (9.09%) Google
1 2 (9.09%) Tableau