Period
to 24 November 2017

The median annual salary for a Marketing Data Analyst was £40,500 in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Data Analyst
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 1197 1175 1292
Rank change year-on-year -22 +117 -3
Permanent jobs requiring a Marketing Data Analyst 14 47 31
As % of all permanent IT jobs advertised in the UK 0.008% 0.025% 0.014%
As % of the Job Titles category 0.008% 0.026% 0.015%
Number of salaries quoted 10 28 24
UK median annual salary £40,500 £37,500 £36,000
Median salary % change year-on-year +8.00% +4.17% +12.50%
10th Percentile £27,425 £25,000 £27,775
90th Percentile £52,100 £51,375 £55,000
UK excluding London median annual salary £40,500 £37,000 £27,500
% change year-on-year +9.46% +34.55% -8.33%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172577 182568 211044
% of permanent IT jobs with a recognized job title 95.80% 96.48% 96.46%
Number of salaries quoted 138473 152713 175380
UK median annual salary £48,500 £47,500 £45,000
Median salary % change year-on-year +2.11% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Marketing Data Analyst
Job Vacancy Trend

Job postings that featured Marketing Data Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst.

Salary trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Salary Histogram

The salary distribution of IT jobs citing Marketing Data Analyst over the 6 months to 24 November 2017.

Salary histogram for Marketing Data Analyst in the UK

Marketing Data Analyst
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 13 £40,500 +8.00% 2
UK excluding London +24 10 £40,500 +9.46%
Midlands +37 7 £40,250 +67.71%
West Midlands +21 6 £40,500 +68.75%
London -2 4 £40,500 +8.00% 2
South East +37 2 £45,000 +80.00%
East Midlands +31 1 £40,000 -15.79%
Scotland -13 1 - -

Marketing Data Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 24 November 2017, Marketing Data Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Data Analyst in the job title.

1 14 (100.00%) Marketing
2 11 (78.57%) SQL
3 10 (71.43%) Analytics
4 8 (57.14%) Microsoft Excel
5 7 (50.00%) Analytical Skills
6 6 (42.86%) SAS
7 4 (28.57%) Google Analytics
7 4 (28.57%) Business Intelligence
7 4 (28.57%) VBA
7 4 (28.57%) SQL Server Reporting Services
7 4 (28.57%) Data Analysis
7 4 (28.57%) Google
8 3 (21.43%) Finance
8 3 (21.43%) Data Modelling
8 3 (21.43%) Statistics
8 3 (21.43%) Customer Analytics
8 3 (21.43%) Actionable Insight
9 2 (14.29%) Strategic Thinking
9 2 (14.29%) Marketing Analytics
9 2 (14.29%) Data Analytics
9 2 (14.29%) Web Analytics
9 2 (14.29%) Digital Marketing
9 2 (14.29%) Visualisation
9 2 (14.29%) Data Mining
9 2 (14.29%) CRM
9 2 (14.29%) T-SQL
10 1 (7.14%) Oracle
10 1 (7.14%) SQL Server
10 1 (7.14%) Python
10 1 (7.14%) ETL

Marketing Data Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (42.86%) SAS
Applications
1 8 (57.14%) Microsoft Excel
2 1 (7.14%) SPSS
Business Applications
1 1 (7.14%) Dynamics CRM
Cloud Services
1 4 (28.57%) Google Analytics
Database & Business Intelligence
1 4 (28.57%) SQL Server Reporting Services
2 2 (14.29%) Data Mining
3 1 (7.14%) Big Data
3 1 (7.14%) Mixpanel
3 1 (7.14%) Oracle Database
3 1 (7.14%) Power BI
3 1 (7.14%) PowerPivot
3 1 (7.14%) QlikView
3 1 (7.14%) SAS EBI
3 1 (7.14%) SAS Enterprise Guide
3 1 (7.14%) SAS Enterprise Miner
3 1 (7.14%) SQL Server
General
1 14 (100.00%) Marketing
2 3 (21.43%) Finance
3 1 (7.14%) Advertising
3 1 (7.14%) Arabic Language
3 1 (7.14%) Digital Economy
Miscellaneous
1 7 (50.00%) Analytical Skills
2 1 (7.14%) Computer Science
2 1 (7.14%) Digital Media
2 1 (7.14%) Mobile App
2 1 (7.14%) User Experience
Processes & Methodologies
1 10 (71.43%) Analytics
2 4 (28.57%) Business Intelligence
2 4 (28.57%) Data Analysis
3 3 (21.43%) Actionable Insight
3 3 (21.43%) Customer Analytics
3 3 (21.43%) Data Modelling
3 3 (21.43%) Statistics
4 2 (14.29%) CRM
4 2 (14.29%) Data Analytics
4 2 (14.29%) Digital Marketing
4 2 (14.29%) Marketing Analytics
4 2 (14.29%) Strategic Thinking
4 2 (14.29%) Visualisation
4 2 (14.29%) Web Analytics
5 1 (7.14%) Customer Engagement
5 1 (7.14%) Data Cleansing
5 1 (7.14%) Data Protection
5 1 (7.14%) Mathematics
5 1 (7.14%) Process Improvement
5 1 (7.14%) Stakeholder Engagement
Programming Languages
1 11 (78.57%) SQL
2 4 (28.57%) VBA
3 2 (14.29%) T-SQL
4 1 (7.14%) Python
4 1 (7.14%) R
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Data Quality
Vendors
1 4 (28.57%) Google
2 1 (7.14%) Microsoft
2 1 (7.14%) Oracle
2 1 (7.14%) Tableau