Marketing Data Analyst
UK
The median Marketing Data Analyst salary in the UK is £42,500 per year, according to job vacancies posted during the 6 months leading to 18 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 18 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 725 | 877 | 958 |
| Rank change year-on-year | +152 | +81 | +270 |
| Permanent jobs requiring a Marketing Data Analyst | 4 | 6 | 3 |
| As % of all permanent jobs advertised in the UK | 0.007% | 0.006% | 0.003% |
| As % of the Job Titles category | 0.008% | 0.006% | 0.003% |
| Number of salaries quoted | 4 | 5 | 3 |
| 10th Percentile | - | £31,750 | - |
| 25th Percentile | £38,750 | £40,000 | £32,500 |
| Median annual salary (50th Percentile) | £42,500 | £47,500 | £35,000 |
| Median % change year-on-year | -10.53% | +35.71% | -4.71% |
| 75th Percentile | £46,250 | £72,500 | £38,125 |
| 90th Percentile | - | - | £38,500 |
| UK excluding London median annual salary | £42,500 | £47,500 | £37,500 |
| % change year-on-year | -10.53% | +26.67% | +2.09% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 50,837 | 94,491 | 90,806 |
| % of permanent jobs with a recognized job title | 90.77% | 94.69% | 91.50% |
| Number of salaries quoted | 27,317 | 67,546 | 57,366 |
| 10th Percentile | £29,500 | £28,500 | £32,500 |
| 25th Percentile | £41,250 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £56,000 | £52,500 | £60,000 |
| Median % change year-on-year | +6.67% | -12.50% | - |
| 75th Percentile | £73,886 | £71,000 | £80,000 |
| 90th Percentile | £96,250 | £90,000 | £100,000 |
| UK excluding London median annual salary | £51,645 | £50,000 | £53,000 |
| % change year-on-year | +3.29% | -5.66% | +6.00% |
Marketing Data Analyst
Job Vacancy Trend
Job postings that featured Marketing Data Analyst in the job title as a proportion of all IT jobs advertised.
Marketing Data Analyst
Salary Trend
3-month moving average salary quoted in jobs citing Marketing Data Analyst.
Marketing Data Analyst
Top 6 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 6 months to 18 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +174 | 4 | £42,500 | -10.53% | 2 |
| England | +128 | 4 | £42,500 | -10.53% | 4 |
| Work from Home | +130 | 3 | £42,500 | -10.53% | 1 |
| Midlands | +65 | 3 | £42,500 | +13.33% | |
| East Midlands | +24 | 3 | £42,500 | +13.33% | |
| East of England | +38 | 1 | £44,000 | -37.14% |
Marketing Data Analyst Skill Set
Top 29 Co-occurring Skills and Capabilities
For the 6 months to 18 May 2025, Marketing Data Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Data Analyst in the job title.
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Marketing Data Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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