The median annual salary for a Marketing Data Analyst was £40,250 in advertised job vacancies during the 3 months to 25 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Data Analyst
UK
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 865 911 951
Rank change year-on-year +46 +40  
Permanent jobs requiring a Marketing Data Analyst 7 13 20
As % of all permanent IT jobs advertised in the UK 0.008% 0.013% 0.018%
As % of the Job Titles category 0.008% 0.014% 0.019%
Number of salaries quoted 6 6 19
Median salary £40,250 £46,250 £37,500
Median salary % change year-on-year -12.97% +23.33%  
90% offered a salary of more than £28,500 £37,500 £31,500
10% offered a salary of more than £47,500 £55,000 £50,000
UK excluding London median salary £32,500 £37,500 £41,250
% change year-on-year -13.33% -9.09%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 84528 93714 106901
As % of all permanent IT job vacancies advertised in the UK 95.96% 96.53% 96.58%
Number of salaries quoted 69082 78988 88114
Median salary £46,500 £47,500 £45,000
Median salary % change year-on-year -2.10% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £72,000
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Marketing Data Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Marketing Data Analyst in the job title.

Job vacancy trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Data Analyst.

Salary trend for Marketing Data Analyst in the UK

Marketing Data Analyst
Salary Histogram

The salary distribution of IT jobs citing Marketing Data Analyst over the 3 months to 25 June 2017.

Salary histogram for Marketing Data Analyst in the UK

Marketing Data Analyst
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +47 7 £40,250 -12.97% 2
London +21 4 £42,750 -22.27% 2
City of London - 2 £38,500 -
South East +55 1 - -
South West - 1 £40,000 -
West End of London - 1 £40,500 - 1
Maidenhead - 1 - -
Cirencester - 1 £40,000 -
Northampton - 1 £25,000 -
Northamptonshire - 1 £25,000 -
Berkshire - 1 - -
Gloucestershire - 1 £40,000 -
East Midlands - 1 £25,000 -

Marketing Data Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 25 June 2017, Marketing Data Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Data Analyst in the job title.

1 12 (100.00%) Marketing
2 10 (83.33%) SQL
3 5 (41.67%) Data Analysis
3 5 (41.67%) Direct Marketing
3 5 (41.67%) Analytics
4 4 (33.33%) Data Analytics
5 3 (25.00%) Tableau
5 3 (25.00%) Campaign Analysis
5 3 (25.00%) Marketing Automation
5 3 (25.00%) Microsoft Excel
5 3 (25.00%) CRM
6 2 (16.67%) Data Modelling
6 2 (16.67%) Data Mining
6 2 (16.67%) Python
6 2 (16.67%) SQL Server Reporting Services
6 2 (16.67%) Marketing Analytics
6 2 (16.67%) Analytical Skills
6 2 (16.67%) FastStats
6 2 (16.67%) Visualisation
6 2 (16.67%) Dynamics CRM
6 2 (16.67%) Statistics
6 2 (16.67%) Data Visualisation
7 1 (8.33%) SQL Server Integration Services
7 1 (8.33%) R
7 1 (8.33%) User Experience
7 1 (8.33%) Mobile App
7 1 (8.33%) Power BI
7 1 (8.33%) Market Segmentation
7 1 (8.33%) Single Customer View
7 1 (8.33%) Digital Economy

Marketing Data Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) SAS
Applications
1 3 (25.00%) Microsoft Excel
2 1 (8.33%) SPSS
Business Applications
1 2 (16.67%) Dynamics CRM
1 2 (16.67%) FastStats
Cloud Services
1 1 (8.33%) Google Analytics
Database & Business Intelligence
1 2 (16.67%) Data Mining
1 2 (16.67%) SQL Server Reporting Services
2 1 (8.33%) Data Warehouse
2 1 (8.33%) GIS
2 1 (8.33%) Power BI
2 1 (8.33%) QlikView
2 1 (8.33%) SQL Server
2 1 (8.33%) SQL Server Integration Services
General
1 12 (100.00%) Marketing
2 1 (8.33%) Advertising
2 1 (8.33%) Arabic Language
2 1 (8.33%) Digital Economy
2 1 (8.33%) Finance
Miscellaneous
1 2 (16.67%) Analytical Skills
2 1 (8.33%) Mobile App
2 1 (8.33%) User Experience
Processes & Methodologies
1 5 (41.67%) Analytics
1 5 (41.67%) Data Analysis
1 5 (41.67%) Direct Marketing
2 4 (33.33%) Data Analytics
3 3 (25.00%) Campaign Analysis
3 3 (25.00%) CRM
3 3 (25.00%) Marketing Automation
4 2 (16.67%) Data Modelling
4 2 (16.67%) Data Visualisation
4 2 (16.67%) Marketing Analytics
4 2 (16.67%) Statistics
4 2 (16.67%) Visualisation
5 1 (8.33%) B2C
5 1 (8.33%) Business Intelligence
5 1 (8.33%) CHAID
5 1 (8.33%) Digital Marketing
5 1 (8.33%) ETL
5 1 (8.33%) Market Segmentation
5 1 (8.33%) Single Customer View
5 1 (8.33%) Web Analytics
Programming Languages
1 10 (83.33%) SQL
2 2 (16.67%) Python
3 1 (8.33%) R
3 1 (8.33%) T-SQL
Vendors
1 3 (25.00%) Tableau
2 1 (8.33%) Google
2 1 (8.33%) Microsoft
North West London
Edison Hill Ltd
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
Central London / West End
myBench Ltd
Salary: From £40,000 to £45,000 per annum
Posted: 5 days ago