Period
to 19 July 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Automation
England > West Midlands
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 192 - 215
Rank change year-on-year - +215 -
Contract jobs citing Marketing Automation 2 0 2
As % of all contract IT jobs advertised in the West Midlands 0.039% - 0.033%
As % of the Processes & Methodologies category 0.046% - 0.040%
Number of daily rates quoted 1 0 2
West Midlands median daily rate £450 - £375
10th Percentile £425 - £338
90th Percentile £475 - £413
England median daily rate £450 £394 £405
% change year-on-year +14.29% -2.78% +9.83%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate - £17.50 -

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Contract vacancies with a requirement for process or methodology skills 4,307 3,657 4,995
As % of all contract IT jobs advertised in the West Midlands 83.31% 83.19% 83.32%
Number of daily rates quoted 2,587 2,296 2,895
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +6.67%
10th Percentile £263 £255 £243
90th Percentile £575 £538 £538
England median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +4.94%
Number of hourly rates quoted 196 133 112
West Midlands median hourly rate £15.50 £20.00 £17.00
Median hourly rate % change year-on-year -22.50% +17.65% -24.44%
10th Percentile £10.91 £10.92 £10.73
90th Percentile £35.38 £49.50 £38.98
England median hourly rate £22.50 £24.86 £23.75
% change year-on-year -9.49% +4.67% +13.10%

Marketing Automation
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Automation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Automation in the West Midlands

Marketing Automation
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Automation in the West Midlands.

Contractor daily rate trend for Marketing Automation in the West Midlands

Marketing Automation
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the West Midlands region over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 1 £450 -
Marketing Automation
England

For the 6 months to 19 July 2018, IT contractor jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing Automation.

1 2 (100.00%) Marketing
1 2 (100.00%) Pardot
2 1 (50.00%) Salesforce Marketing Cloud
2 1 (50.00%) A/B Testing
2 1 (50.00%) HTML
2 1 (50.00%) CRM
2 1 (50.00%) Salesforce.com
2 1 (50.00%) Web Design
2 1 (50.00%) Graphic Design
2 1 (50.00%) Email Marketing
2 1 (50.00%) Eloqua
2 1 (50.00%) Marketo

Marketing Automation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) Eloqua
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Automation Designer
1 1 (50.00%) Business Analyst
1 1 (50.00%) Designer
1 1 (50.00%) Digital Designer
1 1 (50.00%) Digital Transformation
1 1 (50.00%) Salesforce Analyst
1 1 (50.00%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Graphic Design
Processes & Methodologies
1 1 (50.00%) A/B Testing
1 1 (50.00%) CRM
1 1 (50.00%) Email Marketing
1 1 (50.00%) Web Design
Vendors
1 2 (100.00%) Pardot
2 1 (50.00%) Marketo
2 1 (50.00%) Salesforce Marketing Cloud
2 1 (50.00%) Salesforce.com