Period
to 21 October 2018

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Automation
England > West Midlands
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 198 183 214
Rank change year-on-year -15 +31 -
Contract jobs citing Marketing Automation 4 1 2
As % of all contract IT jobs advertised in the West Midlands 0.079% 0.022% 0.032%
As % of the Processes & Methodologies category 0.093% 0.026% 0.038%
Number of daily rates quoted 3 1 2
West Midlands median daily rate £500 £225 £375
Median daily rate % change year-on-year +122.22% -40.00% -
10th Percentile £440 £213 £338
90th Percentile £580 £238 £413
England median daily rate £471 £438 £400
% change year-on-year +7.71% +9.38% +33.33%
Number of hourly rates quoted 0 0 0
West Midlands median hourly rate - - -
England median hourly rate - - £18.55

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Contract vacancies with a requirement for process or methodology skills 4,292 3,896 5,239
As % of all contract IT jobs advertised in the West Midlands 85.04% 84.11% 84.51%
Number of daily rates quoted 2,574 2,478 3,112
West Midlands median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +6.67%
10th Percentile £263 £240 £250
90th Percentile £575 £550 £550
England median daily rate £473 £450 £425
% change year-on-year +5.00% +5.88% +3.03%
Number of hourly rates quoted 190 135 140
West Midlands median hourly rate £15.00 £24.98 £17.50
Median hourly rate % change year-on-year -39.95% +42.74% -18.60%
10th Percentile £11.00 £11.25 £10.74
90th Percentile £32.63 £53.75 £39.50
England median hourly rate £21.00 £24.82 £22.50
% change year-on-year -15.39% +10.31% +3.97%

Marketing Automation
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Automation as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Automation in the West Midlands

Marketing Automation
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Automation in the West Midlands.

Contractor daily rate trend for Marketing Automation in the West Midlands

Marketing Automation
Contractor Daily Rate Histogram in the West Midlands

The daily rate distribution of IT jobs citing Marketing Automation in the West Midlands over the 6 months to 21 October 2018.

Contractor daily rate histogram for Marketing Automation in the West Midlands

Marketing Automation
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the West Midlands region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 4 £500 -
Marketing Automation
England

For the 6 months to 21 October 2018, IT contractor jobs citing Marketing Automation also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Midlands region with a requirement for Marketing Automation.

1 4 (100.00%) Agile Software Development
1 4 (100.00%) Marketing
2 3 (75.00%) SEO
2 3 (75.00%) Web Usability
2 3 (75.00%) Social Media
2 3 (75.00%) Analytics
2 3 (75.00%) Mobile Marketing
2 3 (75.00%) User Experience
2 3 (75.00%) Analytical Skills
2 3 (75.00%) Problem-Solving
3 2 (50.00%) HTML
3 2 (50.00%) Prototyping
3 2 (50.00%) GitHub
4 1 (25.00%) Coaching
4 1 (25.00%) User Stories
4 1 (25.00%) Legal
4 1 (25.00%) Scrum
4 1 (25.00%) Kanban

Marketing Automation
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (50.00%) GitHub
General
1 4 (100.00%) Marketing
2 1 (25.00%) Legal
Job Titles
1 3 (75.00%) Content Designer
1 3 (75.00%) Designer
2 2 (50.00%) Digital Content Designer
2 2 (50.00%) Digital Designer
3 1 (25.00%) Agile Delivery Manager
3 1 (25.00%) Automation Designer
3 1 (25.00%) Delivery Manager
3 1 (25.00%) Digital Delivery Manager
3 1 (25.00%) Digital Transformation
3 1 (25.00%) Digital Transformation Manager
3 1 (25.00%) Marketing Automation Manager
3 1 (25.00%) Marketing Manager
3 1 (25.00%) Transformation Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Miscellaneous
1 3 (75.00%) Analytical Skills
1 3 (75.00%) Social Media
1 3 (75.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Agile Software Development
2 3 (75.00%) Analytics
2 3 (75.00%) Mobile Marketing
2 3 (75.00%) Problem-Solving
2 3 (75.00%) SEO
2 3 (75.00%) Web Usability
3 2 (50.00%) Prototyping
4 1 (25.00%) Coaching
4 1 (25.00%) Kanban
4 1 (25.00%) Scrum
4 1 (25.00%) User Stories