Social Media Contracts in the West Midlands

Social Media
England > West Midlands

The table below looks at the prevalence of the term Social Media in contract job vacancies in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 24 July 2025, comparing them to the same period in the previous two years.

6 months to
24 Jul 2025
Same period 2024 Same period 2023
Rank 104 101 124
Rank change year-on-year -3 +23 +47
Contract jobs citing Social Media 5 8 5
As % of all contract jobs advertised in the West Midlands 0.31% 0.41% 0.22%
As % of the Miscellaneous category 0.89% 1.32% 0.70%
Number of daily rates quoted 1 4 2
10th Percentile - £533 £323
25th Percentile £525 £544 £338
Median daily rate (50th Percentile) £550 £600 £375
Median % change year-on-year -8.33% +60.00% +36.36%
75th Percentile £575 £650 £413
90th Percentile - - £428
England median daily rate £410 £325 £360
% change year-on-year +26.15% -9.78% +2.93%
Number of hourly rates quoted 0 1 0
Median hourly rate - £14.00 -
England median hourly rate £33.50 £35.50 £30.00
% change year-on-year -5.63% +18.33% -34.25%

All Generic Skills
West Midlands

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in the West Midlands.

Contract vacancies with a requirement for generic IT skills 561 608 715
As % of all contract IT jobs advertised in the West Midlands 34.59% 31.18% 32.08%
Number of daily rates quoted 338 380 473
10th Percentile £232 £274 £300
25th Percentile £400 £363 £413
Median daily rate (50th Percentile) £500 £525 £513
Median % change year-on-year -4.76% +2.44% +2.50%
75th Percentile £588 £638 £625
90th Percentile £650 £750 £725
England median daily rate £525 £550 £550
% change year-on-year -4.55% - -
Number of hourly rates quoted 42 27 20
10th Percentile £18.87 £11.19 £19.83
25th Percentile £21.30 £14.92 £23.31
Median hourly rate £33.91 £24.65 £27.50
Median % change year-on-year +37.57% -10.36% +55.37%
75th Percentile £50.00 £56.25 £30.00
90th Percentile - £58.75 £58.13
England median hourly rate £32.72 £42.50 £41.02
% change year-on-year -23.01% +3.61% +57.77%

Social Media
Job Vacancy Trend in the West Midlands

Job postings citing Social Media as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Social Media in the West Midlands

Social Media
Contractor Daily Rate Trend in the West Midlands

3-month moving average daily rate quoted in jobs citing Social Media in the West Midlands.

Daily rate trend for Social Media in the West Midlands

Social Media
Contractor Hourly Rate Trend in the West Midlands

3-month moving average hourly rates quoted in jobs citing Social Media in the West Midlands.

Hourly rate trend for Social Media in the West Midlands

Social Media
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the West Midlands region over the 6 months to 24 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Birmingham - 5 £550 - 9
Social Media
England

Social Media
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (80.00%) Adobe Analytics
1 4 (80.00%) Google Analytics
General
1 5 (100.00%) Marketing
1 5 (100.00%) Social Skills
2 4 (80.00%) Brand Awareness
2 4 (80.00%) Finance
2 4 (80.00%) Public Sector
3 1 (20.00%) Analytical Skills
3 1 (20.00%) Banking
3 1 (20.00%) Influencing Skills
Job Titles
1 4 (80.00%) Campaign Manager
2 1 (20.00%) Lead
Miscellaneous
1 1 (20.00%) Data Protection Act
Processes & Methodologies
1 5 (100.00%) Storytelling
2 4 (80.00%) Analytics
2 4 (80.00%) B2B
2 4 (80.00%) Campaign Management
2 4 (80.00%) Content Development
2 4 (80.00%) Data Analytics
2 4 (80.00%) Demand Generation
2 4 (80.00%) Intelligent Automation
2 4 (80.00%) Lead Generation
2 4 (80.00%) Marketing Automation
2 4 (80.00%) Multichannel Marketing
2 4 (80.00%) Performance Measurement
2 4 (80.00%) Performance Metrics
2 4 (80.00%) Software Engineering
2 4 (80.00%) Stakeholder Management
2 4 (80.00%) Strategic Planning
3 1 (20.00%) Behavioural Change
3 1 (20.00%) Data Protection
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) Matrix Organization
Vendors
1 4 (80.00%) Adobe
1 4 (80.00%) Google