The table below looks at the prevalence of the term Brand Awareness in remote or hybrid contract work. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Brand Awareness over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
Brand Awareness falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring common skills.
Contract vacancies with a requirement for common skills
6,176
9,033
15,091
As % of all contract jobs with a WFH option
62.35%
58.87%
58.36%
Number of daily rates quoted
4,155
5,908
10,633
10th Percentile
£325
£331
£363
25th Percentile
£419
£425
£450
Median daily rate (50th Percentile)
£525
£538
£550
Median % change year-on-year
-2.33%
-2.27%
+4.76%
75th Percentile
£650
£650
£675
90th Percentile
£800
£775
£775
UK median daily rate
£525
£525
£550
% change year-on-year
-
-4.55%
+2.80%
Number of hourly rates quoted
182
477
347
10th Percentile
£14.00
£14.03
£19.04
25th Percentile
£18.50
£22.61
£29.31
Median hourly rate
£32.05
£38.12
£50.00
Median % change year-on-year
-15.92%
-23.76%
+61.29%
75th Percentile
£64.69
£53.00
£67.50
90th Percentile
£85.93
£72.50
£80.25
UK median hourly rate
£27.50
£30.00
£35.00
% change year-on-year
-8.33%
-14.29%
+59.31%
Brand Awareness Trend for Jobs with a WFH Option
Job vacancies with remote working options citing Brand Awareness as a proportion of all IT jobs advertised.
Brand Awareness Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with remote working options citing Brand Awareness.
Brand Awareness Hourly Rate Trend for Jobs with a WFH Option
3-month moving average hourly rate quoted in job vacancies with remote working options citing Brand Awareness.
Brand Awareness Top 30 Co-occurring Skills and Capabilities in Job Vacancies with WFH Options
For the 6 months to 1 May 2025, contractor job vacancies citing Brand Awareness also mentioned the following skills in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract jobs with a WFH option and a requirement for Brand Awareness.
Brand Awareness Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
