Digital Marketing Contracts with Hybrid/Remote/WFH Options

Digital Marketing
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 230 205 299
Rank change year-on-year -25 +94 -34
Contract jobs citing Digital Marketing 74 143 182
As % of all contract jobs with a WFH option 0.75% 0.93% 0.70%
As % of the Processes & Methodologies category 0.82% 1.06% 0.78%
Number of daily rates quoted 41 87 133
10th Percentile £200 £277 £200
25th Percentile £250 £410 £406
Median daily rate (50th Percentile) £288 £463 £525
Median % change year-on-year -37.84% -11.90% -
75th Percentile £600 £738 £638
90th Percentile £663 £780 £745
UK median daily rate £525 £488 £525
% change year-on-year +7.69% -7.14% -
Number of hourly rates quoted 1 13 1
10th Percentile - - -
25th Percentile £15.25 £12.75 £38.75
Median hourly rate £15.50 £25.00 £42.50
Median % change year-on-year -38.00% -41.18% +203.57%
75th Percentile £15.75 £28.75 £46.25
90th Percentile - £38.13 -
UK median hourly rate £23.00 £27.50 £42.50
% change year-on-year -16.36% -35.29% +49.75%

All Process and Methodology Skills
Work from Home

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Digital Marketing
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Digital Marketing as a proportion of all IT jobs advertised.

Digital Marketing trend for jobs with Hybrid/Remote/WFH options

Digital Marketing
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Digital Marketing.

Digital Marketing daily rate for jobs with a WFH option

Digital Marketing
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Digital Marketing over the 6 months to 1 May 2025.

Digital Marketing daily rate histogram for jobs with a WFH option

Digital Marketing
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Digital Marketing.

Digital Marketing hourly rate for jobs with a WFH option

Digital Marketing
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.76%) SharePoint
2 3 (4.05%) Confluence
2 3 (4.05%) Microsoft Exchange
3 2 (2.70%) CMS
4 1 (1.35%) Apache Spark
4 1 (1.35%) Headless CMS
4 1 (1.35%) Jupyter
4 1 (1.35%) SharePoint 2013
Applications
1 3 (4.05%) Microsoft Excel
1 3 (4.05%) Microsoft Office
2 2 (2.70%) Adobe After Effects
2 2 (2.70%) Adobe Illustrator
2 2 (2.70%) Photoshop
3 1 (1.35%) Adobe Premiere
3 1 (1.35%) CINEMA 4D
3 1 (1.35%) InVision
3 1 (1.35%) Microsoft PowerPoint
3 1 (1.35%) Sketch
Business Applications
1 1 (1.35%) Adobe Campaign
1 1 (1.35%) Dynamics CRM
1 1 (1.35%) Magento
1 1 (1.35%) Shopify
Cloud Services
1 11 (14.86%) Azure
2 8 (10.81%) Azure DevOps
2 8 (10.81%) SAP Commerce Cloud
3 7 (9.46%) AWS
4 6 (8.11%) Power Platform
5 5 (6.76%) Microsoft 365
6 4 (5.41%) Adobe Analytics
6 4 (5.41%) GCP
6 4 (5.41%) Google Analytics
7 3 (4.05%) Amazon CloudWatch
7 3 (4.05%) GitHub
7 3 (4.05%) Google Ads
7 3 (4.05%) Yammer
8 2 (2.70%) Amazon S3
8 2 (2.70%) Amazon SQS
8 2 (2.70%) AWS CodePipeline
8 2 (2.70%) AWS Lambda
8 2 (2.70%) Figma
8 2 (2.70%) SaaS
8 2 (2.70%) Serverless
Communications & Networking
1 3 (4.05%) Firewall
2 1 (1.35%) DNS
2 1 (1.35%) HTTP
Database & Business Intelligence
1 6 (8.11%) Power BI
2 3 (4.05%) Tableau
3 2 (2.70%) Amazon RDS
3 2 (2.70%) Data Warehouse
3 2 (2.70%) DynamoDB
3 2 (2.70%) Looker
3 2 (2.70%) Qlik Sense
4 1 (1.35%) Amazon Athena
4 1 (1.35%) Amazon QuickSight
4 1 (1.35%) PostgreSQL
Development Applications
1 6 (8.11%) JIRA
2 3 (4.05%) Git
3 2 (2.70%) Jenkins
3 2 (2.70%) NUnit
4 1 (1.35%) Axure RP
4 1 (1.35%) Browser DevTools
4 1 (1.35%) Cypress.io
4 1 (1.35%) Maven
4 1 (1.35%) MLflow
4 1 (1.35%) Postman
4 1 (1.35%) Selenium
4 1 (1.35%) Visual Studio
4 1 (1.35%) Vite
4 1 (1.35%) webpack
General
1 74 (100.00%) Marketing
2 41 (55.41%) Finance
3 36 (48.65%) Public Sector
4 34 (45.95%) Electronics
4 34 (45.95%) Manufacturing
4 34 (45.95%) Telecoms
5 30 (40.54%) Social Skills
6 15 (20.27%) Analytical Skills
7 6 (8.11%) Advertising
8 5 (6.76%) Automotive
8 5 (6.76%) Retail
9 4 (5.41%) German Language
9 4 (5.41%) Presentation Skills
10 3 (4.05%) Brand Awareness
10 3 (4.05%) Legal
11 2 (2.70%) Billing
11 2 (2.70%) French Language
11 2 (2.70%) Italian Language
12 1 (1.35%) Banking
12 1 (1.35%) Multimedia
Job Titles
1 13 (17.57%) Senior
2 9 (12.16%) Developer
3 7 (9.46%) Digital Executive
3 7 (9.46%) E-Commerce Executive
4 5 (6.76%) Analyst
5 4 (5.41%) Account Manager
5 4 (5.41%) Lead
5 4 (5.41%) Senior Developer
5 4 (5.41%) Splunk Engineer
6 3 (4.05%) Architect
6 3 (4.05%) Azure Engineer
6 3 (4.05%) Consultant
6 3 (4.05%) Digital Analyst
6 3 (4.05%) Exchange Engineer
6 3 (4.05%) Microsoft 365 Engineer
6 3 (4.05%) Project Manager
6 3 (4.05%) Senior Manager
7 2 (2.70%) Data Scientist
7 2 (2.70%) Marketing Analyst
7 2 (2.70%) Supplier Relationship Manager
Libraries, Frameworks & Software Standards
1 5 (6.76%) .NET
1 5 (6.76%) AngularJS
2 4 (5.41%) HTML
3 3 (4.05%) .NET Core
3 3 (4.05%) CSS
3 3 (4.05%) React
3 3 (4.05%) Web Services
4 2 (2.70%) AWS CDK
4 2 (2.70%) Next.js
4 2 (2.70%) Playwright
4 2 (2.70%) YAML
5 1 (1.35%) Gherkin
5 1 (1.35%) Google Maps API
5 1 (1.35%) HTML5 Canvas
5 1 (1.35%) Java EE
5 1 (1.35%) jQuery
5 1 (1.35%) Kafka
5 1 (1.35%) OAuth
5 1 (1.35%) Sass
5 1 (1.35%) Vaadin
Miscellaneous
1 11 (14.86%) Onboarding
2 9 (12.16%) Social Media
3 6 (8.11%) Product Ownership
4 3 (4.05%) Marketing Technology
4 3 (4.05%) Virtual Team
5 2 (2.70%) Blog
5 2 (2.70%) Digital Media
5 2 (2.70%) Digital Signage
5 2 (2.70%) Self-Motivation
6 1 (1.35%) Animation
6 1 (1.35%) Data Protection Act
6 1 (1.35%) Graphic Design
6 1 (1.35%) Mainframe
6 1 (1.35%) Management Information System
6 1 (1.35%) Mobile App
6 1 (1.35%) Motion Graphics
6 1 (1.35%) NHS
6 1 (1.35%) PACS
6 1 (1.35%) Photography
6 1 (1.35%) Taxonomies
Operating Systems
1 3 (4.05%) Windows
1 3 (4.05%) Windows 10
2 1 (1.35%) Linux
Processes & Methodologies
1 37 (50.00%) Business Intelligence
2 34 (45.95%) Programme Management
3 28 (37.84%) Analytics
4 19 (25.68%) E-Commerce
5 17 (22.97%) CRM
6 16 (21.62%) Agile
7 15 (20.27%) Problem-Solving
8 12 (16.22%) Email Marketing
9 11 (14.86%) DevOps
9 11 (14.86%) SEO
10 10 (13.51%) Actionable Insight
10 10 (13.51%) User Experience
11 9 (12.16%) Project Management
12 8 (10.81%) Data-Driven Decision Making
12 8 (10.81%) Psychology
13 7 (9.46%) Client Onboarding
14 6 (8.11%) CI/CD
14 6 (8.11%) Collaborative Working
14 6 (8.11%) Digital Strategy
14 6 (8.11%) UX Design
Programming Languages
1 13 (17.57%) SQL
2 7 (9.46%) PowerShell
3 5 (6.76%) JavaScript
3 5 (6.76%) Python
4 4 (5.41%) C#
4 4 (5.41%) TypeScript
5 2 (2.70%) Bicep
6 1 (1.35%) Assembly Language
6 1 (1.35%) C
6 1 (1.35%) Java
6 1 (1.35%) JCL
6 1 (1.35%) Natural
Qualifications
1 13 (17.57%) Security Cleared
2 12 (16.22%) Degree
3 10 (13.51%) SC Cleared
4 2 (2.70%) Master's Degree
5 1 (1.35%) CEH
5 1 (1.35%) CISSP
5 1 (1.35%) Numerate Degree
Quality Assurance & Compliance
1 3 (4.05%) Accessibility
1 3 (4.05%) Data Quality
2 2 (2.70%) QA
3 1 (1.35%) SLA
3 1 (1.35%) WCAG
System Software
1 3 (4.05%) Active Directory
1 3 (4.05%) Docker
Systems Management
1 3 (4.05%) Kubernetes
1 3 (4.05%) Microsoft Intune
1 3 (4.05%) Terraform
Vendors
1 34 (45.95%) SAP
2 12 (16.22%) Microsoft
3 9 (12.16%) Adobe
4 8 (10.81%) Google
5 4 (5.41%) Salesforce
5 4 (5.41%) Splunk
6 3 (4.05%) Facebook
7 2 (2.70%) Atlassian
7 2 (2.70%) IBM
7 2 (2.70%) TikTok
8 1 (1.35%) Amplitude
8 1 (1.35%) CrowdStrike
8 1 (1.35%) Databricks
8 1 (1.35%) Dynatrace
8 1 (1.35%) MuleSoft
8 1 (1.35%) Samsung
8 1 (1.35%) Software AG
8 1 (1.35%) Tenable
8 1 (1.35%) webMethods
8 1 (1.35%) YouTube