Social Media Contracts with Hybrid/Remote/WFH Options

Social Media
UK > Work from Home

The table below looks at the prevalence of the term Social Media in remote or hybrid contract work. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 277 307 399
Rank change year-on-year +30 +92 +91
Contract jobs citing Social Media 27 38 78
As % of all contract jobs with a WFH option 0.27% 0.25% 0.30%
As % of the Miscellaneous category 0.83% 0.86% 0.96%
Number of daily rates quoted 13 21 50
10th Percentile £197 £121 £207
25th Percentile £205 £200 £258
Median daily rate (50th Percentile) £330 £250 £378
Median % change year-on-year +32.00% -33.77% -5.63%
75th Percentile £400 £550 £538
90th Percentile £618 £588 £650
UK median daily rate £400 £288 £375
% change year-on-year +39.13% -23.33% -3.85%
Number of hourly rates quoted 0 2 5
10th Percentile - £19.74 -
25th Percentile - £26.48 £21.00
Median hourly rate - £38.93 £27.50
Median % change year-on-year - +41.55% +3.77%
75th Percentile - £52.34 £30.00
90th Percentile - £59.65 -
UK median hourly rate £48.25 £40.00 £29.75
% change year-on-year +20.63% +34.45% -39.90%

All Generic Skills
Work from Home

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring generic IT skills.

Contract vacancies with a requirement for generic IT skills 3,272 4,408 8,138
As % of all contract jobs with a WFH option 33.03% 28.73% 31.47%
Number of daily rates quoted 2,222 2,974 5,725
10th Percentile £350 £325 £363
25th Percentile £425 £431 £454
Median daily rate (50th Percentile) £545 £550 £550
Median % change year-on-year -0.91% - +2.33%
75th Percentile £680 £675 £688
90th Percentile £825 £800 £800
UK median daily rate £525 £538 £550
% change year-on-year -2.33% -2.27% -
Number of hourly rates quoted 76 199 151
10th Percentile £18.75 £15.48 £19.00
25th Percentile £26.25 £25.50 £31.38
Median hourly rate £41.75 £51.00 £57.50
Median % change year-on-year -18.14% -11.30% +29.21%
75th Percentile £64.57 £65.02 £70.00
90th Percentile £78.13 £72.50 £85.00
UK median hourly rate £32.05 £30.00 £22.49
% change year-on-year +6.83% +33.42% -18.24%

Social Media
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Social Media as a proportion of all IT jobs advertised.

Social Media trend for jobs with Hybrid/Remote/WFH options

Social Media
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Social Media.

Social Media daily rate for jobs with a WFH option

Social Media
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Social Media over the 6 months to 1 May 2025.

Social Media daily rate histogram for jobs with a WFH option

Social Media
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Social Media.

Social Media hourly rate for jobs with a WFH option

Social Media
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (18.52%) SharePoint
2 3 (11.11%) CMS
2 3 (11.11%) Microsoft Exchange
3 2 (7.41%) Drupal
3 2 (7.41%) EPiServer
3 2 (7.41%) Umbraco
3 2 (7.41%) WordPress
4 1 (3.70%) Confluence
Applications
1 3 (11.11%) Adobe After Effects
1 3 (11.11%) Adobe Illustrator
1 3 (11.11%) Microsoft Office
1 3 (11.11%) Photoshop
2 2 (7.41%) Adobe Creative Suite
2 2 (7.41%) Adobe Premiere
2 2 (7.41%) CINEMA 4D
2 2 (7.41%) Microsoft Excel
3 1 (3.70%) Final Cut Pro
3 1 (3.70%) Microsoft PowerPoint
3 1 (3.70%) Trello
Business Applications
1 2 (7.41%) CiviCRM
Cloud Services
1 4 (14.81%) Google Analytics
1 4 (14.81%) Microsoft 365
1 4 (14.81%) Yammer
2 2 (7.41%) Canva
3 1 (3.70%) Azure
3 1 (3.70%) Azure Cosmos DB
3 1 (3.70%) Figma
3 1 (3.70%) GCP
3 1 (3.70%) GitHub
3 1 (3.70%) Google Ads
3 1 (3.70%) Google Data Studio
3 1 (3.70%) Google Sheets
3 1 (3.70%) Google Tag Manager
3 1 (3.70%) PaaS
3 1 (3.70%) Power Platform
3 1 (3.70%) Slack
Communications & Networking
1 3 (11.11%) Firewall
2 2 (7.41%) Intranet
Database & Business Intelligence
1 1 (3.70%) Azure SQL Database
1 1 (3.70%) Power BI
1 1 (3.70%) Power Query
Development Applications
1 1 (3.70%) JIRA
1 1 (3.70%) Visual Studio
General
1 19 (70.37%) Marketing
2 15 (55.56%) Social Skills
3 8 (29.63%) Analytical Skills
3 8 (29.63%) Finance
3 8 (29.63%) Public Sector
4 4 (14.81%) Inclusion and Diversity
5 3 (11.11%) Electronics
5 3 (11.11%) Manufacturing
5 3 (11.11%) Retail
5 3 (11.11%) Telecoms
6 2 (7.41%) Advertising
6 2 (7.41%) Banking
6 2 (7.41%) Brand Awareness
6 2 (7.41%) French Language
6 2 (7.41%) German Language
6 2 (7.41%) Investment Banking
6 2 (7.41%) Italian Language
6 2 (7.41%) Military
6 2 (7.41%) Presentation Skills
6 2 (7.41%) Publishing
Job Titles
1 4 (14.81%) Analyst
2 3 (11.11%) Communications Officer
2 3 (11.11%) Designer
2 3 (11.11%) Exchange Engineer
2 3 (11.11%) Marketing Manager
2 3 (11.11%) Microsoft 365 Engineer
2 3 (11.11%) Senior
3 2 (7.41%) Content Editor
3 2 (7.41%) Creative Designer
3 2 (7.41%) Digital Content Editor
3 2 (7.41%) Digital Editor
3 2 (7.41%) Motion Designer
3 2 (7.41%) Social Media Manager
4 1 (3.70%) Account Manager
4 1 (3.70%) Consultant
4 1 (3.70%) Operations Manager
4 1 (3.70%) Performance Analyst
4 1 (3.70%) Sales Manager
4 1 (3.70%) Support Analyst
4 1 (3.70%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) Web Services
2 1 (3.70%) JSON
Miscellaneous
1 6 (22.22%) Onboarding
2 4 (14.81%) Digital Media
2 4 (14.81%) Motion Graphics
3 3 (11.11%) Blog
3 3 (11.11%) Management Information System
3 3 (11.11%) Video Editing
4 2 (7.41%) Digital Signage
4 2 (7.41%) Freedom of Information
4 2 (7.41%) Graphic Design
4 2 (7.41%) Product Ownership
5 1 (3.70%) Animation
5 1 (3.70%) Enterprise Software
5 1 (3.70%) Marketing Technology
5 1 (3.70%) Mobile App
5 1 (3.70%) Photography
5 1 (3.70%) Self-Motivation
Operating Systems
1 3 (11.11%) Windows
1 3 (11.11%) Windows 10
Processes & Methodologies
1 9 (33.33%) Analytics
1 9 (33.33%) Digital Marketing
1 9 (33.33%) Problem-Solving
2 6 (22.22%) Business Intelligence
2 6 (22.22%) Project Management
3 5 (18.52%) CRM
3 5 (18.52%) Marketing Strategy
4 4 (14.81%) Collaborative Working
4 4 (14.81%) E-Commerce
5 3 (11.11%) Actionable Insight
5 3 (11.11%) B2B
5 3 (11.11%) Client Onboarding
5 3 (11.11%) Content Management
5 3 (11.11%) Cost Reduction
5 3 (11.11%) Email Marketing
5 3 (11.11%) Mobile Device Management
5 3 (11.11%) Programme Management
5 3 (11.11%) SEO
5 3 (11.11%) Social Media Management
5 3 (11.11%) Storytelling
Programming Languages
1 3 (11.11%) PowerShell
2 2 (7.41%) SQL
Qualifications
1 7 (25.93%) Degree
2 1 (3.70%) BPSS Clearance
Quality Assurance & Compliance
1 4 (14.81%) Accessibility
1 4 (14.81%) GDPR
2 1 (3.70%) SLA
System Software
1 3 (11.11%) Active Directory
Systems Management
1 3 (11.11%) Microsoft Intune
Vendors
1 5 (18.52%) Adobe
1 5 (18.52%) Facebook
1 5 (18.52%) Google
1 5 (18.52%) Microsoft
2 4 (14.81%) Twitter
3 3 (11.11%) Instagram
3 3 (11.11%) SAP
4 2 (7.41%) Salesforce
4 2 (7.41%) Sun
4 2 (7.41%) YouTube
5 1 (3.70%) Mercator
5 1 (3.70%) TikTok