Marketing Strategy Contracts with Hybrid/Remote/WFH Options

Marketing Strategy
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Marketing Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Strategy over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 288 340 455
Rank change year-on-year +52 +115 +151
Contract jobs citing Marketing Strategy 16 5 22
As % of all contract jobs with a WFH option 0.16% 0.033% 0.085%
As % of the Processes & Methodologies category 0.18% 0.037% 0.095%
Number of daily rates quoted 5 2 10
10th Percentile £205 £253 £212
25th Percentile £211 £296 £234
Median daily rate (50th Percentile) £225 £384 £338
Median % change year-on-year -41.37% +13.70% -25.00%
75th Percentile £400 £463 £438
90th Percentile £445 £501 £504
UK median daily rate £400 £400 £345
% change year-on-year - +15.94% -23.33%

All Process and Methodology Skills
Work from Home

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Marketing Strategy
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing Strategy as a proportion of all IT jobs advertised.

Marketing Strategy trend for jobs with Hybrid/Remote/WFH options

Marketing Strategy
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Marketing Strategy.

Marketing Strategy daily rate for jobs with a WFH option

Marketing Strategy
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Marketing Strategy over the 6 months to 1 May 2025.

Marketing Strategy daily rate histogram for jobs with a WFH option

Marketing Strategy
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Marketing Strategy.

Marketing Strategy hourly rate for jobs with a WFH option

Marketing Strategy
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) CMS
1 1 (6.25%) Headless CMS
Applications
1 1 (6.25%) Adobe After Effects
1 1 (6.25%) Adobe Illustrator
1 1 (6.25%) Photoshop
Business Applications
1 1 (6.25%) Dynamics CRM
Cloud Services
1 2 (12.50%) AWS
2 1 (6.25%) Amazon CloudWatch
2 1 (6.25%) Amazon EventBridge
2 1 (6.25%) Azure
2 1 (6.25%) Azure API Management
2 1 (6.25%) Dynamics 365
2 1 (6.25%) GCP
2 1 (6.25%) GitHub
2 1 (6.25%) GitHub Actions
2 1 (6.25%) Google Analytics
2 1 (6.25%) Power Platform
Communications & Networking
1 1 (6.25%) DNS
1 1 (6.25%) HTTP
Database & Business Intelligence
1 1 (6.25%) Power BI
1 1 (6.25%) Tableau
Development Applications
1 1 (6.25%) Browser DevTools
1 1 (6.25%) Git
1 1 (6.25%) Jenkins
1 1 (6.25%) Vite
1 1 (6.25%) webpack
General
1 16 (100.00%) Marketing
2 6 (37.50%) Finance
2 6 (37.50%) Social Skills
3 5 (31.25%) Retail
4 3 (18.75%) Analytical Skills
4 3 (18.75%) Brand Awareness
4 3 (18.75%) Presentation Skills
5 2 (12.50%) Advertising
5 2 (12.50%) Banking
5 2 (12.50%) Public Sector
6 1 (6.25%) Automotive
6 1 (6.25%) Publishing
Job Titles
1 3 (18.75%) CRM Manager
1 3 (18.75%) Marketing Manager
2 2 (12.50%) SEO Manager
3 1 (6.25%) Account Executive
3 1 (6.25%) Architect
3 1 (6.25%) Category Manager
3 1 (6.25%) Cloud Developer
3 1 (6.25%) Consultant
3 1 (6.25%) CRM Project Manager
3 1 (6.25%) Delivery Project Manager
3 1 (6.25%) Developer
3 1 (6.25%) Development Manager
3 1 (6.25%) Digital Campaign Manager
3 1 (6.25%) Digital Executive
3 1 (6.25%) Marketing Consultant
3 1 (6.25%) Network Manager
3 1 (6.25%) Project Manager
3 1 (6.25%) Sales Executive
3 1 (6.25%) Technology Consultant
3 1 (6.25%) Web Engineer
Libraries, Frameworks & Software Standards
1 2 (12.50%) Next.js
2 1 (6.25%) AngularJS
2 1 (6.25%) ATL
2 1 (6.25%) CSS
2 1 (6.25%) GatsbyJS
2 1 (6.25%) HTML
2 1 (6.25%) HTML5
2 1 (6.25%) Jest
2 1 (6.25%) Kafka
2 1 (6.25%) Lightning Web Components
2 1 (6.25%) MACH
2 1 (6.25%) Middleware
2 1 (6.25%) OAuth
2 1 (6.25%) Parceljs
2 1 (6.25%) React
2 1 (6.25%) React Native
2 1 (6.25%) Sass
2 1 (6.25%) Visualforce
2 1 (6.25%) Vue
Miscellaneous
1 5 (31.25%) Digital Media
1 5 (31.25%) Social Media
2 3 (18.75%) Marketing Technology
3 2 (12.50%) Blog
3 2 (12.50%) Digital Signage
3 2 (12.50%) Life Science
3 2 (12.50%) Management Information System
3 2 (12.50%) Taxonomies
4 1 (6.25%) Cloud Native
4 1 (6.25%) Enterprise Software
4 1 (6.25%) Mobile App
4 1 (6.25%) Motion Graphics
4 1 (6.25%) Onboarding
4 1 (6.25%) Product Ownership
4 1 (6.25%) Self-Motivation
Processes & Methodologies
1 6 (37.50%) CRM
1 6 (37.50%) Digital Marketing
2 5 (31.25%) Marketing Automation
2 5 (31.25%) SEO
3 4 (25.00%) Collaborative Working
3 4 (25.00%) Email Marketing
4 3 (18.75%) Actionable Insight
4 3 (18.75%) Analytics
4 3 (18.75%) Content Marketing
4 3 (18.75%) E-Commerce
4 3 (18.75%) Problem-Solving
4 3 (18.75%) Project Management
4 3 (18.75%) Stakeholder Management
5 2 (12.50%) B2B
5 2 (12.50%) Brand Management
5 2 (12.50%) Campaign Management
5 2 (12.50%) Customer Engagement
5 2 (12.50%) Customer Insight
5 2 (12.50%) Digital Media Management
5 2 (12.50%) Market Research
Programming Languages
1 2 (12.50%) SQL
2 1 (6.25%) Apex Code
2 1 (6.25%) JavaScript
2 1 (6.25%) TypeScript
Qualifications
1 5 (31.25%) Degree
Quality Assurance & Compliance
1 2 (12.50%) Actionable Recommendations
2 1 (6.25%) Accessibility
2 1 (6.25%) Data Quality
2 1 (6.25%) WCAG
Vendors
1 3 (18.75%) Google
2 2 (12.50%) Facebook
2 2 (12.50%) Salesforce
3 1 (6.25%) Amplitude
3 1 (6.25%) Dynatrace
3 1 (6.25%) HubSpot
3 1 (6.25%) IBM
3 1 (6.25%) Instagram
3 1 (6.25%) MuleSoft
3 1 (6.25%) Salesforce Marketing Cloud
3 1 (6.25%) Samsung
3 1 (6.25%) TikTok
3 1 (6.25%) Zoho