Period
to 4 March 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 4 March 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
4 Mar 2021
Same period 2020 Same period 2019
Rank 281 393 366
Rank change year-on-year +112 -27 -31
Permanent jobs citing Social Media 300 360 527
As % of all permanent jobs advertised in London 1.06% 0.71% 0.84%
As % of the Miscellaneous category 2.53% 1.72% 2.02%
Number of salaries quoted 292 291 401
Median annual salary £57,500 £46,000 £50,000
Median salary % change year-on-year +25.00% -8.00% -
10th Percentile £33,220 £27,500 £28,000
90th Percentile £79,425 £82,500 £95,000
England median annual salary £50,000 £45,000 £42,500
% change year-on-year +11.11% +5.88% +8.28%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 11,837 20,951 26,130
As % of all permanent IT jobs advertised in London 41.74% 41.36% 41.86%
Number of salaries quoted 9,380 16,417 20,734
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £42,500 £36,500 £35,000
90th Percentile £110,000 £112,500 £100,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

Salary distribution for jobs citing Social Media in London over the 6 months to 4 March 2021.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 4 March 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +68 28 £52,500 +23.53% 25
West London +65 11 - - 8
South London +26 3 £60,000 +45.45% 3
Social Media
England

For the 6 months to 4 March 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 117 (39.00%) Agile Software Development
2 99 (33.00%) Marketing
3 90 (30.00%) JavaScript
4 77 (25.67%) Finance
5 75 (25.00%) Software Engineering
6 71 (23.67%) React
7 59 (19.67%) Retail
7 59 (19.67%) React Native
8 58 (19.33%) C#
9 56 (18.67%) Analytics
10 51 (17.00%) Front Office
11 48 (16.00%) SEO
12 40 (13.33%) HTML
13 38 (12.67%) Advertising
13 38 (12.67%) Digital Marketing
14 37 (12.33%) Google
15 33 (11.00%) AWS
16 32 (10.67%) Degree
16 32 (10.67%) SQL
17 31 (10.33%) Adobe
18 30 (10.00%) B2B
18 30 (10.00%) Greenfield Project
19 28 (9.33%) CSS
19 28 (9.33%) Blog
20 27 (9.00%) Photoshop
20 27 (9.00%) Project Management
21 26 (8.67%) Python
21 26 (8.67%) Facebook
22 24 (8.00%) Marketing Strategy
22 24 (8.00%) Docker

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (6.33%) CMS
2 9 (3.00%) Apache
3 8 (2.67%) WordPress
4 7 (2.33%) Drupal
4 7 (2.33%) SharePoint
5 5 (1.67%) Apache Spark
5 5 (1.67%) Confluence
5 5 (1.67%) Facebook Platform
6 4 (1.33%) GlassFish
7 3 (1.00%) JBoss
7 3 (1.00%) WebSphere
8 2 (0.67%) Headless CMS
9 1 (0.33%) Adobe Experience Manager
9 1 (0.33%) Elasticsearch
9 1 (0.33%) Sitecore CMS
9 1 (0.33%) Tomcat
Applications
1 27 (9.00%) Photoshop
2 18 (6.00%) Adobe Premiere
3 12 (4.00%) Adobe After Effects
4 10 (3.33%) Adobe Illustrator
5 9 (3.00%) Microsoft PowerPoint
6 8 (2.67%) Figma
7 6 (2.00%) Microsoft Excel
7 6 (2.00%) Sketch
8 5 (1.67%) Adobe Creative Suite
9 3 (1.00%) Adobe XD
9 3 (1.00%) Chatbot
9 3 (1.00%) CINEMA 4D
10 2 (0.67%) Flinto
10 2 (0.67%) InDesign
10 2 (0.67%) InVision
10 2 (0.67%) Microsoft Office
11 1 (0.33%) Acrobat
11 1 (0.33%) Blender
Business Applications
1 7 (2.33%) Magento
2 5 (1.67%) Shopify
3 3 (1.00%) IBM Operational Decision Manager
3 3 (1.00%) Salesforce.com CRM
3 3 (1.00%) Social Studio
3 3 (1.00%) WebTrends
4 1 (0.33%) Dynamics CRM
4 1 (0.33%) Odoo
Cloud Services
1 33 (11.00%) AWS
2 23 (7.67%) Google Analytics
3 22 (7.33%) SaaS
4 15 (5.00%) Azure
4 15 (5.00%) Serverless
5 8 (2.67%) Trello
6 7 (2.33%) GCP
6 7 (2.33%) PaaS
7 6 (2.00%) GitHub
7 6 (2.00%) IaaS
8 5 (1.67%) Adobe Creative Cloud
8 5 (1.67%) Azure Active Directory
8 5 (1.67%) DigitalOcean
9 4 (1.33%) Firebase
10 3 (1.00%) Amazon Cognito
10 3 (1.00%) Amazon S3
10 3 (1.00%) Azure Functions
10 3 (1.00%) Power Platform
10 3 (1.00%) Salesforce Service Cloud
11 2 (0.67%) Cloud Computing
Communications & Networking
1 11 (3.67%) Broadband
1 11 (3.67%) Firewall
2 5 (1.67%) DAB
2 5 (1.67%) HTTPS
2 5 (1.67%) Internet
2 5 (1.67%) Intrusion Detection
2 5 (1.67%) SSL
2 5 (1.67%) VPN
2 5 (1.67%) Wi-Fi
3 1 (0.33%) DHCP
3 1 (0.33%) DNS
3 1 (0.33%) LAN
3 1 (0.33%) Network Security
3 1 (0.33%) TCP/IP
3 1 (0.33%) WAN
Database & Business Intelligence
1 13 (4.33%) PostgreSQL
2 11 (3.67%) Data Warehouse
3 10 (3.33%) Snowflake Schema
4 9 (3.00%) Looker
4 9 (3.00%) NoSQL
5 8 (2.67%) MySQL
6 4 (1.33%) Big Data
6 4 (1.33%) Hadoop
6 4 (1.33%) SQL Server
7 3 (1.00%) Amazon Redshift
7 3 (1.00%) Apache Hive
7 3 (1.00%) BigQuery
7 3 (1.00%) Flink
7 3 (1.00%) Power BI
7 3 (1.00%) SQLite
8 2 (0.67%) HDInsight
8 2 (0.67%) Star Schema
8 2 (0.67%) Tableau
9 1 (0.33%) Azure SQL Database
9 1 (0.33%) Neo4j
Development Applications
1 13 (4.33%) JIRA
2 11 (3.67%) Git (software)
2 11 (3.67%) Postman
3 6 (2.00%) Bitbucket
3 6 (2.00%) Jenkins
4 5 (1.67%) Visual Studio
5 4 (1.33%) Atlassian Bamboo
5 4 (1.33%) GitLab
6 3 (1.00%) Apache Archiva
6 3 (1.00%) Artifactory
6 3 (1.00%) JUnit
6 3 (1.00%) Mockito
6 3 (1.00%) Sonatype Nexus
6 3 (1.00%) TeamCity
6 3 (1.00%) Visual Studio Team System
7 2 (0.67%) CircleCI
7 2 (0.67%) Selenium
7 2 (0.67%) webpack
8 1 (0.33%) Cypress.io
8 1 (0.33%) Team Foundation Server
General
1 99 (33.00%) Marketing
2 77 (25.67%) Finance
3 59 (19.67%) Retail
4 51 (17.00%) Front Office
5 38 (12.67%) Advertising
6 21 (7.00%) Legal
7 13 (4.33%) Multimedia
8 10 (3.33%) Games
9 9 (3.00%) Brand Awareness
9 9 (3.00%) Law
10 7 (2.33%) Publishing
11 6 (2.00%) Banking
12 4 (1.33%) German Language
12 4 (1.33%) Public Sector
13 3 (1.00%) Manufacturing
13 3 (1.00%) Pharmaceutical
14 2 (0.67%) Italian Language
14 2 (0.67%) Japanese Language
14 2 (0.67%) Spanish Language
14 2 (0.67%) Telecoms
Job Titles
1 86 (28.67%) Developer
2 55 (18.33%) JavaScript Developer
3 52 (17.33%) React Developer
4 51 (17.00%) JavaScript Engineer
4 51 (17.00%) UI Developer
4 51 (17.00%) UI Engineer
5 27 (9.00%) Software Engineer
6 23 (7.67%) Developer/Software Engineer
7 21 (7.00%) Marketing Manager
8 17 (5.67%) Designer
8 17 (5.67%) Digital Marketing Manager
8 17 (5.67%) Senior Developer
9 14 (4.67%) Architect
10 13 (4.33%) Analyst
11 12 (4.00%) Consultant
12 11 (3.67%) Senior Manager
13 10 (3.33%) Java Developer
13 10 (3.33%) Technical Support
14 8 (2.67%) Data Warehouse Consultant
14 8 (2.67%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 71 (23.67%) React
2 59 (19.67%) React Native
3 40 (13.33%) HTML
4 28 (9.33%) CSS
5 17 (5.67%) Node.js
6 15 (5.00%) HTML5
7 12 (4.00%) Spring
8 10 (3.33%) GraphQL
8 10 (3.33%) OLE
9 9 (3.00%) Spring Boot
9 9 (3.00%) Web Services
10 8 (2.67%) .NET
10 8 (2.67%) REST
11 7 (2.33%) RESTful
12 6 (2.00%) AngularJS
12 6 (2.00%) CSS3
12 6 (2.00%) jQuery
13 5 (1.67%) Flask
13 5 (1.67%) JSON
13 5 (1.67%) Natural Language Processing
Miscellaneous
1 30 (10.00%) Greenfield Project
2 28 (9.33%) Blog
3 23 (7.67%) Mobile App
4 21 (7.00%) Analytical Skills
5 14 (4.67%) User Experience
6 13 (4.33%) Digital Media
7 11 (3.67%) Video Editing
8 10 (3.33%) Self-Motivation
9 8 (2.67%) Clustering
9 8 (2.67%) Graphic Design
10 7 (2.33%) Online Gambling
11 6 (2.00%) Cloud Native
11 6 (2.00%) Linux Command Line
11 6 (2.00%) Marketing Technology
12 5 (1.67%) Derivative
12 5 (1.67%) Photography
12 5 (1.67%) Smart Home
13 4 (1.33%) Motion Graphics
13 4 (1.33%) PMI
13 4 (1.33%) Podcast
Operating Systems
1 21 (7.00%) Android
1 21 (7.00%) Apple iOS
2 15 (5.00%) Windows
3 13 (4.33%) Linux
4 7 (2.33%) Unix
5 5 (1.67%) Debian
5 5 (1.67%) Ubuntu
6 4 (1.33%) VMS
7 1 (0.33%) MVS
7 1 (0.33%) Windows 10
Processes & Methodologies
1 117 (39.00%) Agile Software Development
2 75 (25.00%) Software Engineering
3 56 (18.67%) Analytics
4 48 (16.00%) SEO
5 38 (12.67%) Digital Marketing
6 30 (10.00%) B2B
7 27 (9.00%) Project Management
8 24 (8.00%) Marketing Strategy
9 23 (7.67%) Business Intelligence
9 23 (7.67%) CRM
10 22 (7.33%) Microservices
11 21 (7.00%) DevOps
11 21 (7.00%) E-Commerce
11 21 (7.00%) Pay per click
12 18 (6.00%) Problem-Solving
13 16 (5.33%) Data Science
13 16 (5.33%) Scrum
13 16 (5.33%) Visualisation
14 15 (5.00%) B2C
14 15 (5.00%) Mentoring
Programming Languages
1 90 (30.00%) JavaScript
2 58 (19.33%) C#
3 32 (10.67%) SQL
4 26 (8.67%) Python
5 24 (8.00%) Java
6 15 (5.00%) C
7 7 (2.33%) TypeScript
8 6 (2.00%) Apple Swift
8 6 (2.00%) PowerShell
8 6 (2.00%) R
9 5 (1.67%) Scala
10 4 (1.33%) Objective-C
11 3 (1.00%) C++
11 3 (1.00%) Java 8
11 3 (1.00%) Kotlin
11 3 (1.00%) Ruby
12 2 (0.67%) Bash Shell
12 2 (0.67%) ES6
12 2 (0.67%) PHP
12 2 (0.67%) XPath
Qualifications
1 32 (10.67%) Degree
2 5 (1.67%) Computer Science Degree
3 4 (1.33%) PMI Certification
4 3 (1.00%) CEH
4 3 (1.00%) CISA
4 3 (1.00%) CISM
4 3 (1.00%) CISSP
4 3 (1.00%) OSCP
4 3 (1.00%) PhD
5 2 (0.67%) AWS Certification
5 2 (0.67%) SC Cleared
5 2 (0.67%) Security Cleared
Quality Assurance & Compliance
1 13 (4.33%) QA
2 1 (0.33%) Data Quality
2 1 (0.33%) GDPR
2 1 (0.33%) NCSC
2 1 (0.33%) PCI DSS
System Software
1 24 (8.00%) Docker
2 4 (1.33%) Active Directory
3 3 (1.00%) HDFS
4 1 (0.33%) VMware Infrastructure
Systems Management
1 14 (4.67%) Kubernetes
2 12 (4.00%) Terraform
3 11 (3.67%) Opscode Chef
4 6 (2.00%) Ansible
4 6 (2.00%) Puppet
5 5 (1.67%) Docker Swarm
6 3 (1.00%) MOM
7 1 (0.33%) Computer Emergency Response Teams
7 1 (0.33%) Computer Incident Response Team
7 1 (0.33%) Host Intrusion Detection System
7 1 (0.33%) Microsoft Intune
Vendors
1 37 (12.33%) Google
2 31 (10.33%) Adobe
3 26 (8.67%) Facebook
4 23 (7.67%) Instagram
4 23 (7.67%) Twitter
5 19 (6.33%) YouTube
6 14 (4.67%) Microsoft
7 9 (3.00%) Salesforce.com
8 6 (2.00%) BT
9 5 (1.67%) IBM
9 5 (1.67%) Splunk
9 5 (1.67%) Veeam
10 4 (1.33%) HubSpot
10 4 (1.33%) Sony
11 3 (1.00%) Marketo
11 3 (1.00%) Pardot
11 3 (1.00%) Salesforce Marketing Cloud
11 3 (1.00%) Snapchat
12 2 (0.67%) Cloudera
12 2 (0.67%) Databricks