Period
to 20 May 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 May 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 374 321 337
Rank change year-on-year -53 +16 -134
Permanent jobs citing Social Media 562 704 805
As % of all permanent IT jobs advertised in London 0.82% 1.02% 0.98%
As % of the Miscellaneous category 1.69% 2.16% 2.02%
Number of salaries quoted 427 560 636
London median annual salary £52,500 £50,000 £51,250
Median salary % change year-on-year +5.00% -2.44% +2.50%
10th Percentile £27,500 £28,498 £27,500
90th Percentile £95,000 £87,500 £80,000
England median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% -1.16%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 33,227 32,554 39,766
As % of all permanent IT jobs advertised in London 48.22% 47.28% 48.28%
Number of salaries quoted 26,129 26,581 33,506
London median annual salary £60,000 £60,000 £55,200
Median salary % change year-on-year - +8.70% +0.36%
10th Percentile £35,000 £32,500 £32,500
90th Percentile £95,000 £92,500 £87,500
England median annual salary £50,000 £50,000 £50,000

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 20 May 2018.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -28 85 £56,250 +32.35% 39
West London +31 34 £45,000 -6.25% 16
South London 0 18 £30,000 -4.76% 1
North London - 2 £57,500 - 1
Social Media
England

For the 6 months to 20 May 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 285 (50.71%) Marketing
2 139 (24.73%) Analytics
3 134 (23.84%) Agile Software Development
4 114 (20.28%) Digital Marketing
5 110 (19.57%) Google
6 109 (19.40%) Degree
7 103 (18.33%) SEO
8 85 (15.12%) Facebook
9 84 (14.95%) CRM
10 82 (14.59%) Finance
11 79 (14.06%) Project Management
12 76 (13.52%) Advertising
12 76 (13.52%) User Experience
13 70 (12.46%) E-Commerce
14 69 (12.28%) TDD
14 69 (12.28%) Copywriting
15 62 (11.03%) Pay per click
16 61 (10.85%) HTML
17 60 (10.68%) B2B
18 59 (10.50%) Business Development
19 57 (10.14%) Analytical Skills
20 56 (9.96%) SQL
21 54 (9.61%) CSS
21 54 (9.61%) Node.js
22 52 (9.25%) Blog
22 52 (9.25%) Email Marketing
22 52 (9.25%) MVC
23 51 (9.07%) Ruby
24 50 (8.90%) JavaScript
24 50 (8.90%) Twitter

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (7.47%) CMS
2 21 (3.74%) SharePoint
3 15 (2.67%) WordPress
4 12 (2.14%) Apache Spark
5 9 (1.60%) TYPO3
6 7 (1.25%) SharePoint 2013
7 6 (1.07%) Adobe Experience Manager
7 6 (1.07%) Elasticsearch
8 5 (0.89%) IIS
9 4 (0.71%) Apache
9 4 (0.71%) JBoss
9 4 (0.71%) Predix
9 4 (0.71%) SharePoint 2010
9 4 (0.71%) ThingWorx
10 3 (0.53%) Apache Solr
10 3 (0.53%) Drupal
10 3 (0.53%) WebSphere
11 2 (0.36%) Confluence
11 2 (0.36%) Sitecore CMS
11 2 (0.36%) Tomcat
Applications
1 38 (6.76%) Photoshop
2 21 (3.74%) Microsoft PowerPoint
3 19 (3.38%) Adobe Illustrator
4 18 (3.20%) Microsoft Excel
5 15 (2.67%) Microsoft Office
6 13 (2.31%) InDesign
7 7 (1.25%) InVision
8 6 (1.07%) Adobe After Effects
8 6 (1.07%) Adobe Creative Suite
8 6 (1.07%) Fireworks
8 6 (1.07%) MS Visio
9 4 (0.71%) Adobe Premiere
9 4 (0.71%) Chatbot
10 3 (0.53%) Spreadsheet
11 1 (0.18%) Microsoft Project
11 1 (0.18%) SPSS
Business Applications
1 16 (2.85%) Dynamics CRM
2 4 (0.71%) Magento
2 4 (0.71%) Salesforce.com CRM
3 3 (0.53%) Sprinklr
4 2 (0.36%) Eloqua
4 2 (0.36%) Payment Gateway
4 2 (0.36%) Unit4 Business World
5 1 (0.18%) Aareon QL
5 1 (0.18%) Academy Housing
5 1 (0.18%) Adobe Campaign
5 1 (0.18%) Cognos Business Intelligence
5 1 (0.18%) MIS ActiveH
5 1 (0.18%) Northgate Housing
5 1 (0.18%) OPENContractor
5 1 (0.18%) OPENHousing
5 1 (0.18%) Orchard Housing
5 1 (0.18%) Servitor
Cloud Services
1 41 (7.30%) Google Analytics
2 32 (5.69%) AdWords
3 29 (5.16%) SaaS
4 26 (4.63%) Amazon AWS
5 22 (3.91%) MailChimp
6 13 (2.31%) Cloud Computing
6 13 (2.31%) Microsoft Azure
7 7 (1.25%) Adobe Creative Cloud
8 5 (0.89%) Google Cloud Platform
9 4 (0.71%) Oracle CX
10 3 (0.53%) Adobe Analytics
10 3 (0.53%) AWS Lambda
10 3 (0.53%) PaaS
10 3 (0.53%) Serverless
11 2 (0.36%) Amazon EC2
11 2 (0.36%) Google App Engine
11 2 (0.36%) GoToWebinar
11 2 (0.36%) Office 365
11 2 (0.36%) Rackspace Cloud
11 2 (0.36%) Salesforce Service Cloud
Communications & Networking
1 34 (6.05%) Internet
2 23 (4.09%) Intranet
3 13 (2.31%) Unified Communications
4 12 (2.14%) VoIP
5 6 (1.07%) Extranet
5 6 (1.07%) SMS
6 2 (0.36%) DNS
6 2 (0.36%) VPN
7 1 (0.18%) Broadband
7 1 (0.18%) Cisco ASA
7 1 (0.18%) DHCP
7 1 (0.18%) Firewall
7 1 (0.18%) HTTP
7 1 (0.18%) RTMP
7 1 (0.18%) SAN
7 1 (0.18%) SSL
7 1 (0.18%) TCP/IP
7 1 (0.18%) WAN
Database & Business Intelligence
1 48 (8.54%) SQL Server
2 46 (8.19%) Big Data
3 40 (7.12%) NoSQL
4 19 (3.38%) SQL Server 2014
5 17 (3.02%) SQL Server 2016
6 14 (2.49%) Hadoop
7 10 (1.78%) MySQL
8 9 (1.60%) MongoDB
9 8 (1.42%) PostgreSQL
10 7 (1.25%) Apache Hive
11 6 (1.07%) Apache Cassandra
11 6 (1.07%) Blockchain
11 6 (1.07%) Power BI
11 6 (1.07%) SQL Server Analysis Services
11 6 (1.07%) SQL Server Integration Services
11 6 (1.07%) SQL Server Reporting Services
12 5 (0.89%) Data Mining
12 5 (0.89%) Data Warehouse
12 5 (0.89%) Redis
12 5 (0.89%) SQL Server 2012
Development Applications
1 45 (8.01%) Git (software)
2 14 (2.49%) JIRA
3 11 (1.96%) Jenkins
4 9 (1.60%) Cucumber
4 9 (1.60%) Selenium
5 7 (1.25%) JUnit
5 7 (1.25%) TestNG
6 6 (1.07%) Axure RP
6 6 (1.07%) Xcode
7 5 (0.89%) Dreamweaver
8 4 (0.71%) Babel
8 4 (0.71%) Subversion
8 4 (0.71%) VersionOne
9 3 (0.53%) Gemini Tracker
9 3 (0.53%) TeamCity
9 3 (0.53%) webpack
10 2 (0.36%) Apache Continuum
10 2 (0.36%) Hudson
10 2 (0.36%) RSpec
10 2 (0.36%) SoapUI
General
1 285 (50.71%) Marketing
2 82 (14.59%) Finance
3 76 (13.52%) Advertising
4 37 (6.58%) Publishing
5 33 (5.87%) Telecoms
6 27 (4.80%) Retail
7 23 (4.09%) Financial Institution
8 21 (3.74%) Banking
9 18 (3.20%) Brand Awareness
10 15 (2.67%) Manufacturing
11 13 (2.31%) Legal
12 12 (2.14%) Investment Banking
13 11 (1.96%) French Language
13 11 (1.96%) German Language
14 10 (1.78%) Dutch Language
15 7 (1.25%) Law
15 7 (1.25%) Multimedia
15 7 (1.25%) Russian Language
16 5 (0.89%) Games
17 4 (0.71%) Digital Economy
Job Titles
1 116 (20.64%) Developer
2 52 (9.25%) Marketing Manager
3 44 (7.83%) Social Media Developer
4 38 (6.76%) .NET Developer
5 37 (6.58%) Analyst
6 30 (5.34%) Designer
7 19 (3.38%) Business Analyst
8 18 (3.20%) Sales Executive
9 17 (3.02%) Marketing Executive
9 17 (3.02%) Project Manager
9 17 (3.02%) React Developer
9 17 (3.02%) Social Media Manager
10 16 (2.85%) Product Manager
11 15 (2.67%) Telecoms Manager
12 14 (2.49%) Architect
12 14 (2.49%) Campaign Manager
12 14 (2.49%) Consultant
12 14 (2.49%) Marketing Campaign Manager
12 14 (2.49%) Senior Developer
13 13 (2.31%) Java Developer
Libraries, Frameworks & Software Standards
1 61 (10.85%) HTML
2 54 (9.61%) CSS
2 54 (9.61%) Node.js
3 49 (8.72%) .NET
4 44 (7.83%) ASP.NET
5 42 (7.47%) ASP.NET MVC
5 42 (7.47%) RESTful
6 38 (6.76%) ASP.NET Web API
7 35 (6.23%) WCF
8 30 (5.34%) ASP.NET MVC 5
9 28 (4.98%) React
10 24 (4.27%) Web Services
11 20 (3.56%) Natural Language Processing
12 18 (3.20%) AngularJS
13 13 (2.31%) Ajax
13 13 (2.31%) HTML5
14 10 (1.78%) REST
15 9 (1.60%) CSS3
16 8 (1.42%) jQuery
17 7 (1.25%) Ruby on Rails
Miscellaneous
1 76 (13.52%) User Experience
2 57 (10.14%) Analytical Skills
3 52 (9.25%) Blog
4 46 (8.19%) BBC
5 31 (5.52%) Fintech
6 29 (5.16%) Computer Science
7 27 (4.80%) Mobile App
8 23 (4.09%) Digital Media
9 22 (3.91%) Self-Motivation
10 17 (3.02%) Marketing Technology
11 13 (2.31%) FMCG
12 12 (2.14%) Cyberthreat
12 12 (2.14%) Greenfield Project
13 11 (1.96%) Life Science
13 11 (1.96%) Management Information System
14 10 (1.78%) New Media
14 10 (1.78%) Smartphone
15 9 (1.60%) Graphic Design
16 6 (1.07%) Internet of Things
16 6 (1.07%) Photography
Operating Systems
1 18 (3.20%) Apple iOS
2 15 (2.67%) Android
3 4 (0.71%) Linux
3 4 (0.71%) Windows
4 2 (0.36%) Unix
4 2 (0.36%) Windows 10
5 1 (0.18%) VMS
5 1 (0.18%) Windows Mobile
Processes & Methodologies
1 139 (24.73%) Analytics
2 134 (23.84%) Agile Software Development
3 114 (20.28%) Digital Marketing
4 103 (18.33%) SEO
5 84 (14.95%) CRM
6 79 (14.06%) Project Management
7 70 (12.46%) E-Commerce
8 69 (12.28%) Copywriting
8 69 (12.28%) TDD
9 62 (11.03%) Pay per click
10 60 (10.68%) B2B
11 59 (10.50%) Business Development
12 52 (9.25%) Email Marketing
12 52 (9.25%) MVC
13 48 (8.54%) BDD
13 48 (8.54%) Problem-Solving
14 46 (8.19%) Content Management
14 46 (8.19%) Machine Learning
15 44 (7.83%) Marketing Strategy
16 42 (7.47%) OO
Programming Languages
1 56 (9.96%) SQL
2 51 (9.07%) Ruby
3 50 (8.90%) JavaScript
4 47 (8.36%) C#
5 45 (8.01%) Python
6 36 (6.41%) Java
7 18 (3.20%) R
8 17 (3.02%) PHP
9 16 (2.85%) C++
9 16 (2.85%) MATLAB
10 12 (2.14%) C
11 8 (1.42%) Objective-C
12 6 (1.07%) ES6
13 4 (0.71%) Apple Swift
13 4 (0.71%) Scala
13 4 (0.71%) T-SQL
14 3 (0.53%) Elixir
14 3 (0.53%) TypeScript
14 3 (0.53%) VBA
15 2 (0.36%) PHP 7
Qualifications
1 109 (19.40%) Degree
2 17 (3.02%) PhD
3 11 (1.96%) Computer Science Degree
4 3 (0.53%) Numerate Degree
4 3 (0.53%) Security Cleared
5 2 (0.36%) CBAP
5 2 (0.36%) SC Cleared
6 1 (0.18%) A+ Certification
6 1 (0.18%) AWS Certification
6 1 (0.18%) DV Cleared
6 1 (0.18%) ISEB
6 1 (0.18%) Master's Degree
6 1 (0.18%) PMI Certification
6 1 (0.18%) PMP
6 1 (0.18%) RHCE
Quality Assurance & Compliance
1 21 (3.74%) QA
2 9 (1.60%) GDPR
3 6 (1.07%) Data Quality
4 2 (0.36%) IFRS
5 1 (0.18%) GCP
5 1 (0.18%) SLA
System Software
1 12 (2.14%) Docker
2 2 (0.36%) Apache Flume
3 1 (0.18%) Firmware
3 1 (0.18%) KVM
3 1 (0.18%) VMware Infrastructure
Systems Management
1 8 (1.42%) Opscode Chef
1 8 (1.42%) Puppet
2 4 (0.71%) Ansible
2 4 (0.71%) Kubernetes
3 3 (0.53%) Terraform
4 2 (0.36%) Ambari
4 2 (0.36%) Consul
4 2 (0.36%) cPanel
5 1 (0.18%) Cobbler
5 1 (0.18%) Grafana
5 1 (0.18%) linkerd
5 1 (0.18%) Nagios
5 1 (0.18%) Prometheus
5 1 (0.18%) Salt
Vendors
1 110 (19.57%) Google
2 85 (15.12%) Facebook
3 50 (8.90%) Twitter
4 49 (8.72%) Apple
5 44 (7.83%) Microsoft
5 44 (7.83%) Sony
5 44 (7.83%) Yahoo!
6 36 (6.41%) Adobe
7 33 (5.87%) Salesforce.com
8 20 (3.56%) Marketo
9 18 (3.20%) Pardot
10 17 (3.02%) Cognizant
11 14 (2.49%) Capita
12 12 (2.14%) Sitecore
13 11 (1.96%) Tableau
14 8 (1.42%) HubSpot
15 7 (1.25%) Oracle
16 5 (0.89%) Sun
17 4 (0.71%) CA Agile Central
17 4 (0.71%) Cisco