Period
to 30 July 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 30 July 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
30 Jul 2021
Same period 2020 Same period 2019
Rank 220 391 319
Rank change year-on-year +171 -72 +80
Permanent jobs citing Social Media 771 162 598
As % of all permanent jobs advertised in London 1.70% 0.57% 1.05%
As % of the Miscellaneous category 3.90% 1.45% 2.81%
Number of salaries quoted 355 123 397
10th Percentile £33,750 £32,100 £27,500
25th Percentile £46,250 £41,250 £33,750
Median annual salary (50th Percentile) £62,142 £60,000 £50,000
Median % change year-on-year +3.57% +20.00% -
75th Percentile £78,750 £78,125 £71,250
90th Percentile £88,750 £109,000 £90,000
England median annual salary £52,500 £53,000 £42,500
% change year-on-year -0.94% +24.71% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 19,773 11,151 21,269
As % of all permanent IT jobs advertised in London 43.63% 39.17% 37.24%
Number of salaries quoted 11,696 8,963 16,970
10th Percentile £42,500 £41,250 £36,250
25th Percentile £53,750 £52,500 £47,500
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% +4.00%
75th Percentile £92,500 £91,250 £85,000
90th Percentile £112,500 £115,000 £102,500
England median annual salary £60,000 £57,000 £55,000
% change year-on-year +5.26% +3.64% +4.76%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

Salary distribution for jobs citing Social Media in London over the 6 months to 30 July 2021.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 30 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +95 325 £67,142 +27.89% 14
Central London +36 73 £52,500 -12.50% 27
South London +6 15 £60,000 +60.00% 2
East London - 5 - - 12
Social Media
England

For the 6 months to 30 July 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 346 (44.88%) Broadband
2 264 (34.24%) Agile Software Development
3 234 (30.35%) Marketing
4 213 (27.63%) JavaScript
5 173 (22.44%) Social Skills
6 148 (19.20%) React
7 147 (19.07%) Python
8 142 (18.42%) Analytics
9 135 (17.51%) Software Engineering
10 128 (16.60%) CRM
11 115 (14.92%) TDD
12 107 (13.88%) Continuous Integration
13 99 (12.84%) Digital Marketing
14 94 (12.19%) AWS
14 94 (12.19%) Node.js
15 90 (11.67%) Scrum
16 88 (11.41%) HTML
17 87 (11.28%) Mentoring
18 86 (11.15%) Finance
19 85 (11.02%) Continuous Improvement
20 82 (10.64%) Artificial Intelligence
21 81 (10.51%) User Experience
22 79 (10.25%) Problem-Solving
23 76 (9.86%) Adobe
24 75 (9.73%) Java
24 75 (9.73%) Git (software)
24 75 (9.73%) TypeScript
25 72 (9.34%) Google
26 69 (8.95%) IT Strategy
27 67 (8.69%) SQL

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (4.28%) CMS
2 15 (1.95%) SharePoint
3 14 (1.82%) WordPress
4 11 (1.43%) Apache Spark
5 10 (1.30%) Confluence
6 9 (1.17%) Elasticsearch
7 8 (1.04%) Apache
8 7 (0.91%) Drupal
9 4 (0.52%) GlassFish
9 4 (0.52%) JBoss
9 4 (0.52%) WebSphere
10 3 (0.39%) Apache Airflow
10 3 (0.39%) Ethereum
10 3 (0.39%) Facebook Platform
10 3 (0.39%) Umbraco
11 1 (0.13%) Adobe Experience Manager
11 1 (0.13%) Cloud Foundry
11 1 (0.13%) OpenStack
Applications
1 28 (3.63%) Photoshop
2 26 (3.37%) Adobe After Effects
2 26 (3.37%) Adobe Illustrator
3 25 (3.24%) Sketch
4 24 (3.11%) Adobe Creative Suite
5 23 (2.98%) Figma
6 15 (1.95%) Adobe Premiere
7 13 (1.69%) Microsoft Office
8 11 (1.43%) InVision
9 10 (1.30%) Adobe XD
10 8 (1.04%) Microsoft Excel
10 8 (1.04%) Microsoft PowerPoint
11 7 (0.91%) InDesign
12 6 (0.78%) CINEMA 4D
12 6 (0.78%) Spreadsheet
13 5 (0.65%) Blender
13 5 (0.65%) Chatbot
14 3 (0.39%) PlantUML
15 1 (0.13%) Final Cut Pro
15 1 (0.13%) Flinto
Business Applications
1 23 (2.98%) Shopify
2 9 (1.17%) Adobe Campaign
3 7 (0.91%) Dynamics CRM
4 4 (0.52%) IBM Operational Decision Manager
5 3 (0.39%) WebTrends
6 2 (0.26%) Magento
7 1 (0.13%) Odoo
7 1 (0.13%) Payment Gateway
7 1 (0.13%) SAP CO
7 1 (0.13%) SAP FI
7 1 (0.13%) SAP FI/CO
7 1 (0.13%) SAP S/4HANA
Cloud Services
1 94 (12.19%) AWS
2 44 (5.71%) Serverless
3 39 (5.06%) GCP
4 37 (4.80%) Google Analytics
5 27 (3.50%) Azure
6 23 (2.98%) GitHub
6 23 (2.98%) MailChimp
7 20 (2.59%) Amazon S3
8 18 (2.33%) AWS Step Functions
8 18 (2.33%) Google Ads
8 18 (2.33%) SaaS
9 17 (2.20%) Canva
10 14 (1.82%) npm
11 13 (1.69%) AWS Lambda
12 12 (1.56%) Cloud Computing
12 12 (1.56%) Heroku
12 12 (1.56%) PaaS
13 8 (1.04%) AppsFlyer
13 8 (1.04%) Firebase
13 8 (1.04%) Power Platform
Communications & Networking
1 346 (44.88%) Broadband
2 60 (7.78%) 5G
3 29 (3.76%) HTTP
4 23 (2.98%) TCP/IP
5 21 (2.72%) DVB
6 19 (2.46%) Internet
7 17 (2.20%) Bluetooth
8 12 (1.56%) Firewall
9 11 (1.43%) Intranet
10 5 (0.65%) Wi-Fi
11 4 (0.52%) DAB
11 4 (0.52%) SSL
11 4 (0.52%) Wireshark
12 3 (0.39%) BGP
12 3 (0.39%) Cisco IOS
12 3 (0.39%) DWDM
12 3 (0.39%) HTTPS
12 3 (0.39%) Intrusion Detection
12 3 (0.39%) MPLS
12 3 (0.39%) SDH
Database & Business Intelligence
1 23 (2.98%) NoSQL
2 18 (2.33%) Tableau
3 16 (2.08%) Big Data
3 16 (2.08%) PostgreSQL
3 16 (2.08%) SQL Server
4 14 (1.82%) Metadata
5 13 (1.69%) Amazon DynamoDB
6 12 (1.56%) Data Mining
7 10 (1.30%) Relational Database
8 9 (1.17%) Data Warehouse
9 8 (1.04%) Hadoop
9 8 (1.04%) Power BI
10 7 (0.91%) MySQL
11 6 (0.78%) BigQuery
12 5 (0.65%) Flink
13 4 (0.52%) Apache Hive
13 4 (0.52%) ArangoDB
13 4 (0.52%) Azure SQL Database
13 4 (0.52%) HBase
13 4 (0.52%) MongoDB
Development Applications
1 75 (9.73%) Git (software)
2 66 (8.56%) Jenkins
3 28 (3.63%) GitLab
4 22 (2.85%) JIRA
5 19 (2.46%) Xcode
6 17 (2.20%) GNU Toolchain
7 11 (1.43%) JUnit
7 11 (1.43%) Mockito
7 11 (1.43%) Selenium
8 10 (1.30%) Maven
8 10 (1.30%) Visual Studio Team System
9 8 (1.04%) Cypress.io
9 8 (1.04%) Postman
9 8 (1.04%) TeamCity
10 7 (0.91%) Bitbucket
10 7 (0.91%) Team Foundation Server
11 6 (0.78%) Gradle
12 5 (0.65%) Jasmine
12 5 (0.65%) Mocha
13 4 (0.52%) Fiddler
General
1 234 (30.35%) Marketing
2 173 (22.44%) Social Skills
3 86 (11.15%) Finance
4 65 (8.43%) Advertising
5 56 (7.26%) Analytical Skills
5 56 (7.26%) Games
6 47 (6.10%) Publishing
7 44 (5.71%) Retail
8 38 (4.93%) Organisational Skills
9 29 (3.76%) Legal
10 17 (2.20%) Billing
10 17 (2.20%) Manufacturing
10 17 (2.20%) Pharmaceutical
10 17 (2.20%) Telecoms
11 16 (2.08%) Inclusion and Diversity
12 15 (1.95%) Law
12 15 (1.95%) Multimedia
13 13 (1.69%) Public Sector
14 11 (1.43%) Influencing Skills
15 10 (1.30%) Front Office
Job Titles
1 237 (30.74%) Developer
2 98 (12.71%) Senior Developer
3 41 (5.32%) JavaScript Developer
4 38 (4.93%) React Developer
5 36 (4.67%) Analyst
6 35 (4.54%) Software Engineer
7 33 (4.28%) Java Developer
7 33 (4.28%) Marketing Manager
8 32 (4.15%) Software Developer
9 26 (3.37%) Head of Digital
10 25 (3.24%) Designer
11 24 (3.11%) AWS Developer
11 24 (3.11%) Marketing Executive
11 24 (3.11%) Senior Manager
12 22 (2.85%) Digital Executive
13 21 (2.72%) C++ Developer
13 21 (2.72%) C++ Software Developer
14 20 (2.59%) Digital Marketing Executive
15 19 (2.46%) Digital Marketing Manager
16 18 (2.33%) Python Developer
Libraries, Frameworks & Software Standards
1 148 (19.20%) React
2 94 (12.19%) Node.js
3 88 (11.41%) HTML
4 61 (7.91%) CSS
5 44 (5.71%) JSON
5 44 (5.71%) REST
6 41 (5.32%) HTML5
7 38 (4.93%) GraphQL
8 37 (4.80%) AngularJS
9 36 (4.67%) RESTful
10 35 (4.54%) Web Services
11 30 (3.89%) Redux
12 28 (3.63%) Vue.js
13 25 (3.24%) React Native
14 24 (3.11%) Kafka
15 21 (2.72%) Django
16 18 (2.33%) .NET
16 18 (2.33%) jQuery
16 18 (2.33%) Qt
17 17 (2.20%) Middleware
Miscellaneous
1 81 (10.51%) User Experience
2 54 (7.00%) Over-the-Top Content
3 45 (5.84%) Blog
4 35 (4.54%) STB
5 32 (4.15%) Self-Motivation
6 25 (3.24%) Mobile App
7 24 (3.11%) Photography
8 22 (2.85%) Digital Media
9 21 (2.72%) MPEG
10 17 (2.20%) Digital TV
10 17 (2.20%) Greenfield Project
10 17 (2.20%) iPad
10 17 (2.20%) iPhone
11 14 (1.82%) Virtual Team
12 13 (1.69%) Animation
12 13 (1.69%) Cloud Native
12 13 (1.69%) Linux Command Line
12 13 (1.69%) Video\Live Streaming
13 10 (1.30%) Driving Licence
14 9 (1.17%) Data Centre
Operating Systems
1 66 (8.56%) Linux
2 40 (5.19%) Android
3 35 (4.54%) Apple iOS
4 16 (2.08%) Unix
5 15 (1.95%) Windows
6 8 (1.04%) Ubuntu
7 7 (0.91%) Windows 10
8 4 (0.52%) Tizen
8 4 (0.52%) webOS
9 3 (0.39%) Debian
10 2 (0.26%) Red Hat Enterprise Linux
11 1 (0.13%) VMS
Processes & Methodologies
1 264 (34.24%) Agile Software Development
2 142 (18.42%) Analytics
3 135 (17.51%) Software Engineering
4 128 (16.60%) CRM
5 115 (14.92%) TDD
6 107 (13.88%) Continuous Integration
7 99 (12.84%) Digital Marketing
8 90 (11.67%) Scrum
9 87 (11.28%) Mentoring
10 85 (11.02%) Continuous Improvement
11 82 (10.64%) Artificial Intelligence
12 79 (10.25%) Problem-Solving
13 69 (8.95%) IT Strategy
14 66 (8.56%) Test Automation
15 64 (8.30%) E-Commerce
16 63 (8.17%) Microservices
17 60 (7.78%) SEO
18 59 (7.65%) Collaborative Working
19 58 (7.52%) Project Management
20 52 (6.74%) DevOps
Programming Languages
1 213 (27.63%) JavaScript
2 147 (19.07%) Python
3 75 (9.73%) Java
3 75 (9.73%) TypeScript
4 67 (8.69%) SQL
5 36 (4.67%) C
6 33 (4.28%) C++
7 27 (3.50%) C#
8 26 (3.37%) Bash Shell
9 20 (2.59%) PowerShell
10 18 (2.33%) Apple Swift
11 16 (2.08%) Kotlin
11 16 (2.08%) Ruby
12 15 (1.95%) Java 8
13 13 (1.69%) Scala
14 10 (1.30%) ES6
14 10 (1.30%) Objective-C
15 7 (0.91%) PHP
15 7 (0.91%) T-SQL
15 7 (0.91%) XPath
Qualifications
1 61 (7.91%) Degree
2 13 (1.69%) AWS Certification
3 9 (1.17%) PhD
4 5 (0.65%) Security Cleared
5 4 (0.52%) SC Cleared
6 3 (0.39%) CCNP
6 3 (0.39%) Cisco Certification
6 3 (0.39%) PRINCE2 Certification
7 2 (0.26%) CEH
7 2 (0.26%) CISA
7 2 (0.26%) CISM
7 2 (0.26%) CISSP
7 2 (0.26%) DV Cleared
7 2 (0.26%) Master's Degree
7 2 (0.26%) OSCP
8 1 (0.13%) BC Cleared
8 1 (0.13%) Computer Science Degree
8 1 (0.13%) DBS Check
8 1 (0.13%) MBA
8 1 (0.13%) PMI Certification
Quality Assurance & Compliance
1 18 (2.33%) QA
2 7 (0.91%) Accessibility
3 6 (0.78%) Data Quality
4 5 (0.65%) GDPR
5 1 (0.13%) COBIT
5 1 (0.13%) ISO/IEC 20000
5 1 (0.13%) ISO/IEC 27001
5 1 (0.13%) SLA
System Software
1 56 (7.26%) Docker
2 6 (0.78%) VMware Infrastructure
3 5 (0.65%) Active Directory
3 5 (0.65%) Virtual Machines
4 4 (0.52%) Apache ZooKeeper
4 4 (0.52%) HDFS
5 1 (0.13%) NFS
5 1 (0.13%) vSphere
5 1 (0.13%) Xen
Systems Management
1 42 (5.45%) Kubernetes
2 28 (3.63%) Terraform
3 15 (1.95%) Opscode Chef
4 14 (1.82%) Ansible
5 8 (1.04%) Prometheus
6 7 (0.91%) Grafana
6 7 (0.91%) Puppet
7 6 (0.78%) Microsoft Intune
8 3 (0.39%) Docker Swarm
9 2 (0.26%) EMC NetWorker
9 2 (0.26%) Kubeflow
10 1 (0.13%) Galera Cluster
10 1 (0.13%) MOM
10 1 (0.13%) SCCM
Vendors
1 76 (9.86%) Adobe
2 72 (9.34%) Google
3 47 (6.10%) YouTube
4 45 (5.84%) Facebook
5 40 (5.19%) Microsoft
6 30 (3.89%) Twitter
7 25 (3.24%) Apple
8 22 (2.85%) Instagram
9 17 (2.20%) Spotify
10 15 (1.95%) Splunk
11 12 (1.56%) Salesforce.com
11 12 (1.56%) SAP
12 9 (1.17%) Pardot
13 8 (1.04%) Sony
14 7 (0.91%) Cisco
14 7 (0.91%) Nintex
14 7 (0.91%) Panasonic
14 7 (0.91%) Red Hat
15 6 (0.78%) VMware
16 5 (0.65%) DoubleClick