Period
to 27 October 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 173 347 312
Rank change year-on-year +174 -35 +94
Permanent jobs citing Social Media 1,112 119 538
As % of all permanent jobs advertised in London 2.18% 0.60% 0.99%
As % of the Miscellaneous category 4.90% 1.50% 2.59%
Number of salaries quoted 542 86 377
10th Percentile £35,350 £32,250 £26,250
25th Percentile £46,250 £37,500 £32,500
Median annual salary (50th Percentile) £65,000 £56,250 £50,000
Median % change year-on-year +15.56% +12.50% -
75th Percentile £78,750 £79,688 £70,000
90th Percentile £90,550 £95,000 £90,000
England median annual salary £60,000 £50,000 £45,000
% change year-on-year +20.00% +11.11% +5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 22,708 7,936 20,760
As % of all permanent IT jobs advertised in London 44.56% 39.87% 38.21%
Number of salaries quoted 13,417 6,715 16,373
10th Percentile £42,500 £43,021 £36,250
25th Percentile £53,750 £55,000 £47,500
Median annual salary (50th Percentile) £72,500 £72,500 £67,500
Median % change year-on-year - +7.41% +3.85%
75th Percentile £93,750 £94,000 £85,000
90th Percentile £112,500 £120,000 £105,000
England median annual salary £60,000 £58,500 £55,000
% change year-on-year +2.56% +6.36% +3.77%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

Salary distribution for jobs citing Social Media in London over the 6 months to 27 October 2021.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London - 531 £67,500 - 8
Central London -3 73 £51,250 +28.13% 31
South London -14 15 £46,250 +23.33% 3
East London - 7 £37,500 - 11
Social Media
England

For the 6 months to 27 October 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 539 (48.47%) Broadband
2 355 (31.92%) Agile Software Development
3 344 (30.94%) Marketing
4 297 (26.71%) Social Skills
5 271 (24.37%) JavaScript
6 266 (23.92%) Analytics
7 223 (20.05%) Python
8 188 (16.91%) TDD
9 167 (15.02%) CRM
10 163 (14.66%) React
11 162 (14.57%) Software Engineering
12 144 (12.95%) AWS
13 142 (12.77%) Digital Marketing
14 134 (12.05%) Scrum
15 132 (11.87%) Continuous Integration
16 131 (11.78%) Mentoring
17 129 (11.60%) User Experience
18 125 (11.24%) Artificial Intelligence
19 123 (11.06%) HTML
20 120 (10.79%) Google
21 119 (10.70%) Finance
21 119 (10.70%) Analytical Skills
22 118 (10.61%) Continuous Improvement
23 117 (10.52%) Node.js
24 112 (10.07%) Advertising
25 110 (9.89%) Problem-Solving
26 105 (9.44%) Linux
27 99 (8.90%) Games
27 99 (8.90%) Jenkins
27 99 (8.90%) Collaborative Working

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (5.58%) CMS
2 16 (1.44%) Confluence
3 15 (1.35%) Elasticsearch
3 15 (1.35%) WordPress
4 8 (0.72%) SharePoint
5 6 (0.54%) IBM Domino
6 5 (0.45%) Apache Spark
6 5 (0.45%) Ethereum
7 3 (0.27%) SAS
8 2 (0.18%) Apache
8 2 (0.18%) Drupal
8 2 (0.18%) Headless CMS
9 1 (0.090%) Adobe Experience Manager
9 1 (0.090%) Apache Airflow
9 1 (0.090%) Cloud Foundry
9 1 (0.090%) OpenStack
9 1 (0.090%) Umbraco
Applications
1 37 (3.33%) Adobe Illustrator
2 32 (2.88%) Photoshop
3 31 (2.79%) Microsoft PowerPoint
4 30 (2.70%) Microsoft Office
5 25 (2.25%) InDesign
6 19 (1.71%) Spreadsheet
7 16 (1.44%) Microsoft Excel
8 14 (1.26%) Adobe Creative Suite
9 13 (1.17%) Figma
9 13 (1.17%) Sketch
10 11 (0.99%) Chatbot
11 10 (0.90%) Adobe After Effects
12 9 (0.81%) Adobe Premiere
13 6 (0.54%) Adobe XD
14 4 (0.36%) Acrobat
14 4 (0.36%) iWork
14 4 (0.36%) PlantUML
15 2 (0.18%) InVision
15 2 (0.18%) UserZoom
16 1 (0.090%) SOLIDWORKS
Business Applications
1 23 (2.07%) Shopify
2 18 (1.62%) Adobe Campaign
3 6 (0.54%) Magento
4 3 (0.27%) Dynamics CRM
4 3 (0.27%) SAP CO
4 3 (0.27%) SAP FI
4 3 (0.27%) SAP FI/CO
4 3 (0.27%) SAP S/4HANA
5 1 (0.090%) Eloqua
5 1 (0.090%) Payment Gateway
5 1 (0.090%) WebTrends
Cloud Services
1 144 (12.95%) AWS
2 66 (5.94%) GCP
3 65 (5.85%) Google Analytics
3 65 (5.85%) Serverless
4 40 (3.60%) GitHub
5 37 (3.33%) Amazon S3
6 34 (3.06%) AWS Lambda
7 31 (2.79%) AWS Step Functions
8 30 (2.70%) MailChimp
9 26 (2.34%) Canva
10 25 (2.25%) Google Ads
11 21 (1.89%) Azure
12 20 (1.80%) SaaS
13 17 (1.53%) npm
14 16 (1.44%) Cloud Computing
15 13 (1.17%) Microsoft 365
15 13 (1.17%) Power Platform
16 12 (1.08%) Facebook Ads
17 11 (0.99%) PaaS
18 9 (0.81%) Heroku
Communications & Networking
1 539 (48.47%) Broadband
2 65 (5.85%) 5G
3 63 (5.67%) HTTP
4 43 (3.87%) TCP/IP
5 41 (3.69%) DVB
6 36 (3.24%) Bluetooth
7 21 (1.89%) Internet
8 16 (1.44%) Firewall
9 10 (0.90%) Intranet
10 8 (0.72%) MPLS
11 5 (0.45%) DAB
12 4 (0.36%) BGP
12 4 (0.36%) Cisco IOS
12 4 (0.36%) F5 BIG-IP GTM
12 4 (0.36%) F5 BIG-IP LTM
12 4 (0.36%) IOS XR
12 4 (0.36%) Mobile Broadband
12 4 (0.36%) Network Security
12 4 (0.36%) VPN
12 4 (0.36%) Wireshark
Database & Business Intelligence
1 30 (2.70%) Amazon DynamoDB
1 30 (2.70%) Tableau
2 29 (2.61%) Big Data
3 20 (1.80%) Relational Database
4 15 (1.35%) NoSQL
5 14 (1.26%) Data Mining
6 13 (1.17%) Metadata
7 12 (1.08%) Power BI
8 11 (0.99%) SQL Server
9 10 (0.90%) Blockchain
10 9 (0.81%) BigQuery
10 9 (0.81%) Hadoop
10 9 (0.81%) RDBMS
11 8 (0.72%) Apache Cassandra
11 8 (0.72%) ArangoDB
11 8 (0.72%) HBase
11 8 (0.72%) MongoDB
11 8 (0.72%) PostgreSQL
11 8 (0.72%) Redis
12 7 (0.63%) Data Warehouse
Development Applications
1 99 (8.90%) Jenkins
2 90 (8.09%) Git (software)
3 36 (3.24%) GNU Toolchain
4 33 (2.97%) GitLab
5 25 (2.25%) JIRA
5 25 (2.25%) Xcode
6 18 (1.62%) Cypress.io
7 17 (1.53%) Jasmine
8 16 (1.44%) Mocha
8 16 (1.44%) Selenium
9 12 (1.08%) JUnit
9 12 (1.08%) Mockito
10 11 (0.99%) Maven
11 9 (0.81%) webpack
12 8 (0.72%) Grunt
12 8 (0.72%) gulp
13 6 (0.54%) git-flow
13 6 (0.54%) Postman
14 5 (0.45%) TeamCity
14 5 (0.45%) Visual Website Optimizer
General
1 344 (30.94%) Marketing
2 297 (26.71%) Social Skills
3 119 (10.70%) Analytical Skills
3 119 (10.70%) Finance
4 112 (10.07%) Advertising
5 99 (8.90%) Games
6 95 (8.54%) Inclusion and Diversity
7 63 (5.67%) Organisational Skills
8 57 (5.13%) Publishing
9 56 (5.04%) Retail
10 53 (4.77%) Legal
11 36 (3.24%) Telecoms
12 29 (2.61%) Influencing Skills
13 23 (2.07%) Multimedia
13 23 (2.07%) Pharmaceutical
13 23 (2.07%) Presentation Skills
14 21 (1.89%) Law
14 21 (1.89%) Manufacturing
15 16 (1.44%) Brand Awareness
16 15 (1.35%) Public Sector
Job Titles
1 318 (28.60%) Developer
2 143 (12.86%) Senior Developer
3 69 (6.21%) Analyst
4 54 (4.86%) Marketing Manager
5 51 (4.59%) Software Developer
6 47 (4.23%) C++ Developer
7 40 (3.60%) JavaScript Developer
8 39 (3.51%) React Developer
8 39 (3.51%) Senior Manager
9 38 (3.42%) C++ Software Developer
9 38 (3.42%) Marketing Executive
10 37 (3.33%) Digital Executive
11 35 (3.15%) AWS Developer
11 35 (3.15%) Digital Marketing Executive
11 35 (3.15%) Software Engineer
12 32 (2.88%) Head of Digital
12 32 (2.88%) Java Developer
13 30 (2.70%) Senior C++ Developer
14 29 (2.61%) Architect
15 24 (2.16%) Python Developer
Libraries, Frameworks & Software Standards
1 163 (14.66%) React
2 123 (11.06%) HTML
3 117 (10.52%) Node.js
4 84 (7.55%) JSON
5 81 (7.28%) REST
6 79 (7.10%) HTML5
7 66 (5.94%) CSS
8 52 (4.68%) Web Services
9 51 (4.59%) AngularJS
10 49 (4.41%) Redux
11 48 (4.32%) RESTful
12 39 (3.51%) Django
12 39 (3.51%) GraphQL
13 36 (3.24%) Middleware
13 36 (3.24%) WebKit
14 32 (2.88%) Vue.js
15 30 (2.70%) Serverless Framework
16 29 (2.61%) CSS3
17 25 (2.25%) Qt
17 25 (2.25%) XML
Miscellaneous
1 129 (11.60%) User Experience
2 97 (8.72%) Over-the-Top Content
3 89 (8.00%) Blog
4 60 (5.40%) STB
5 52 (4.68%) Self-Motivation
6 41 (3.69%) MPEG
7 40 (3.60%) Photography
8 36 (3.24%) Digital TV
9 32 (2.88%) Video\Live Streaming
10 30 (2.70%) iPhone
11 24 (2.16%) iPad
11 24 (2.16%) Mobile App
12 20 (1.80%) Digital Media
12 20 (1.80%) Social Network
13 19 (1.71%) Management Information System
14 16 (1.44%) Driving Licence
14 16 (1.44%) Greenfield Project
15 15 (1.35%) Video on Demand
16 14 (1.26%) Cyberthreat
17 13 (1.17%) Cloud Native
Operating Systems
1 105 (9.44%) Linux
2 54 (4.86%) Apple iOS
3 50 (4.50%) Android
4 25 (2.25%) Windows
5 10 (0.90%) Unix
6 8 (0.72%) Windows 10
7 7 (0.63%) Ubuntu
8 6 (0.54%) Mac OS
9 4 (0.36%) CentOS
9 4 (0.36%) Tizen
9 4 (0.36%) webOS
10 2 (0.18%) Red Hat Enterprise Linux
11 1 (0.090%) VMS
Processes & Methodologies
1 355 (31.92%) Agile Software Development
2 266 (23.92%) Analytics
3 188 (16.91%) TDD
4 167 (15.02%) CRM
5 162 (14.57%) Software Engineering
6 142 (12.77%) Digital Marketing
7 134 (12.05%) Scrum
8 132 (11.87%) Continuous Integration
9 131 (11.78%) Mentoring
10 125 (11.24%) Artificial Intelligence
11 118 (10.61%) Continuous Improvement
12 110 (9.89%) Problem-Solving
13 99 (8.90%) Collaborative Working
14 92 (8.27%) User Stories
15 81 (7.28%) IT Strategy
16 78 (7.01%) SEO
17 76 (6.83%) E-Commerce
18 75 (6.74%) Test Automation
19 74 (6.65%) Decision-Making
20 70 (6.29%) Acceptance Criteria
Programming Languages
1 271 (24.37%) JavaScript
2 223 (20.05%) Python
3 95 (8.54%) TypeScript
4 89 (8.00%) SQL
5 87 (7.82%) Java
6 64 (5.76%) C++
7 61 (5.49%) C
8 46 (4.14%) Bash Shell
9 24 (2.16%) Apple Swift
9 24 (2.16%) Ruby
10 21 (1.89%) Kotlin
11 20 (1.80%) Objective-C
12 19 (1.71%) ES6
13 16 (1.44%) C#
14 14 (1.26%) PowerShell
14 14 (1.26%) Scala
15 12 (1.08%) Java 11
15 12 (1.08%) Java 8
15 12 (1.08%) R
16 10 (0.90%) PHP
Qualifications
1 74 (6.65%) Degree
2 27 (2.43%) AWS Certification
3 11 (0.99%) PhD
4 7 (0.63%) Cisco Certification
4 7 (0.63%) CISSP
5 5 (0.45%) CEH
6 4 (0.36%) CCNP
6 4 (0.36%) CISM
7 3 (0.27%) (ISC)2 CCSP
7 3 (0.27%) DBS Check
7 3 (0.27%) PRINCE2 Certification
8 2 (0.18%) CISA
8 2 (0.18%) HND
8 2 (0.18%) Master's Degree
8 2 (0.18%) MBA
8 2 (0.18%) Security Cleared
9 1 (0.090%) ISEB
9 1 (0.090%) OSCP
9 1 (0.090%) PMI Certification
9 1 (0.090%) SC Cleared
Quality Assurance & Compliance
1 38 (3.42%) QA
2 15 (1.35%) GDPR
3 11 (0.99%) Data Quality
4 8 (0.72%) Accessibility
5 6 (0.54%) ISO/IEC 27001
6 2 (0.18%) GRC
6 2 (0.18%) NIST
7 1 (0.090%) COBIT
7 1 (0.090%) ISO/IEC 20000
7 1 (0.090%) PCI DSS
7 1 (0.090%) PMO
7 1 (0.090%) Sarbanes-Oxley
7 1 (0.090%) SLA
System Software
1 63 (5.67%) Docker
2 14 (1.26%) VMware Infrastructure
3 8 (0.72%) Active Directory
3 8 (0.72%) Apache ZooKeeper
4 4 (0.36%) vCloud
4 4 (0.36%) Virtual Machines
5 1 (0.090%) HDFS
5 1 (0.090%) NFS
5 1 (0.090%) vSphere
5 1 (0.090%) Xen
Systems Management
1 51 (4.59%) Kubernetes
2 29 (2.61%) Terraform
3 21 (1.89%) Ansible
4 8 (0.72%) Grafana
4 8 (0.72%) Prometheus
5 7 (0.63%) Kubeflow
5 7 (0.63%) Microsoft Intune
6 5 (0.45%) Kibana
7 4 (0.36%) logstash
7 4 (0.36%) Puppet
8 3 (0.27%) EMC NetWorker
8 3 (0.27%) Systems Management Server (SMS)
9 2 (0.18%) Opscode Chef
10 1 (0.090%) Mesos
10 1 (0.090%) MOM
10 1 (0.090%) Salt
10 1 (0.090%) SCCM
Vendors
1 120 (10.79%) Google
2 94 (8.45%) Adobe
3 70 (6.29%) Facebook
4 65 (5.85%) YouTube
5 62 (5.58%) Microsoft
6 50 (4.50%) Twitter
7 49 (4.41%) Instagram
8 36 (3.24%) Spotify
9 34 (3.06%) Apple
10 25 (2.25%) Splunk
11 18 (1.62%) SAP
11 18 (1.62%) TikTok
12 16 (1.44%) Salesforce.com
13 14 (1.26%) Snapchat
13 14 (1.26%) VMware
14 12 (1.08%) Cisco
15 9 (0.81%) DoubleClick
15 9 (0.81%) Red Hat
16 8 (0.72%) Oracle
17 7 (0.63%) Veritas