Period
to 20 July 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 July 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
20 Jul 2019
Same period 2018 Same period 2017
Rank 307 371 345
Rank change year-on-year +64 -26 -8
Permanent jobs citing Social Media 593 572 663
As % of all permanent IT jobs advertised in London 1.02% 0.80% 0.91%
As % of the Miscellaneous category 2.46% 1.86% 2.06%
Number of salaries quoted 389 439 498
London median annual salary £50,000 £50,000 £50,000
10th Percentile £27,400 £27,000 £28,482
90th Percentile £90,000 £95,000 £87,500
England median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 24,065 30,687 32,200
As % of all permanent IT jobs advertised in London 41.31% 43.07% 44.00%
Number of salaries quoted 18,869 23,478 24,106
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £35,000 £35,000 £33,750
90th Percentile £100,000 £96,250 £92,500
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 20 July 2019.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 20 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +32 95 £60,000 +16.50% 16
West London +8 23 £80,000 +88.24% 10
South London +2 7 £56,250 -16.67% 2
East London - 4 £13,000 - 5
Social Media
England

For the 6 months to 20 July 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 255 (43.00%) Marketing
2 145 (24.45%) Analytics
3 125 (21.08%) Degree
4 124 (20.91%) Agile Software Development
5 109 (18.38%) Finance
6 91 (15.35%) HTML
7 88 (14.84%) Digital Marketing
8 85 (14.33%) E-Commerce
9 82 (13.83%) CRM
10 81 (13.66%) Google
11 77 (12.98%) User Experience
12 76 (12.82%) CSS
13 73 (12.31%) Microsoft
14 72 (12.14%) JavaScript
15 69 (11.64%) Retail
16 66 (11.13%) SEO
17 65 (10.96%) Project Management
17 65 (10.96%) Marketing Strategy
18 60 (10.12%) Python
18 60 (10.12%) SaaS
18 60 (10.12%) Analytical Skills
19 59 (9.95%) Blog
20 58 (9.78%) Adobe
21 57 (9.61%) SQL
22 56 (9.44%) CMS
23 53 (8.94%) Microsoft Office
23 53 (8.94%) Microsoft Excel
24 52 (8.77%) Microsoft Azure
25 50 (8.43%) Twitter
26 49 (8.26%) Java

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 56 (9.44%) CMS
2 32 (5.40%) WordPress
3 24 (4.05%) Apache Spark
4 21 (3.54%) SharePoint
5 18 (3.04%) Skype for Business
6 15 (2.53%) Elasticsearch
7 9 (1.52%) IPython
7 9 (1.52%) Jupyter
8 8 (1.35%) Drupal
9 6 (1.01%) Apache Solr
10 4 (0.67%) Adobe Experience Manager
10 4 (0.67%) IIS
11 3 (0.51%) Confluence
11 3 (0.51%) R Markdown
11 3 (0.51%) Umbraco
12 2 (0.34%) Apache
12 2 (0.34%) GlassFish
12 2 (0.34%) Headless CMS
12 2 (0.34%) Kentico
12 2 (0.34%) Tomcat
Applications
1 53 (8.94%) Microsoft Excel
1 53 (8.94%) Microsoft Office
2 34 (5.73%) Photoshop
3 29 (4.89%) Adobe Illustrator
4 27 (4.55%) Microsoft PowerPoint
5 15 (2.53%) InDesign
6 10 (1.69%) Adobe After Effects
6 10 (1.69%) Adobe Premiere
6 10 (1.69%) Sketch
7 9 (1.52%) OmniGraffle
8 6 (1.01%) Adobe Creative Suite
9 4 (0.67%) InVision
10 3 (0.51%) Chatbot
10 3 (0.51%) Final Cut Pro
10 3 (0.51%) Spreadsheet
11 2 (0.34%) Microsoft Project
11 2 (0.34%) SPSS
12 1 (0.17%) Stata
12 1 (0.17%) Zeplin
Business Applications
1 7 (1.18%) Dynamics CRM
1 7 (1.18%) Salesforce.com CRM
2 6 (1.01%) Siebel CRM
3 4 (0.67%) Sprinklr
4 2 (0.34%) Eloqua
5 1 (0.17%) Aareon QL
5 1 (0.17%) Academy Housing
5 1 (0.17%) Magento
5 1 (0.17%) MIS ActiveH
5 1 (0.17%) Northgate Housing
5 1 (0.17%) OPENContractor
5 1 (0.17%) OPENHousing
5 1 (0.17%) Orchard Housing
5 1 (0.17%) SAP S/4HANA
5 1 (0.17%) Servitor
5 1 (0.17%) Shopify
5 1 (0.17%) WebTrends
Cloud Services
1 60 (10.12%) SaaS
2 52 (8.77%) Microsoft Azure
3 48 (8.09%) Amazon AWS
4 46 (7.76%) Google Analytics
5 25 (4.22%) Google Cloud Platform
5 25 (4.22%) Office 365
6 22 (3.71%) PaaS
7 19 (3.20%) Adobe Analytics
8 16 (2.70%) OneDrive
9 13 (2.19%) IaaS
10 10 (1.69%) GitHub
10 10 (1.69%) MailChimp
11 7 (1.18%) Cloud Computing
11 7 (1.18%) Google App Engine
11 7 (1.18%) Rackspace Cloud
12 6 (1.01%) Basecamp
12 6 (1.01%) Heroku
12 6 (1.01%) Mailgun
12 6 (1.01%) Smartsheet
13 5 (0.84%) Google Tag Manager
Communications & Networking
1 29 (4.89%) Skype
2 19 (3.20%) Internet
3 11 (1.85%) HTTP
4 6 (1.01%) GoToMeeting
4 6 (1.01%) Intranet
4 6 (1.01%) PBX
4 6 (1.01%) SSH
5 4 (0.67%) Extranet
6 3 (0.51%) Network Security
7 2 (0.34%) Firewall
7 2 (0.34%) IP Telephony
7 2 (0.34%) LAN
7 2 (0.34%) SMS
7 2 (0.34%) TCP/IP
8 1 (0.17%) Broadband
8 1 (0.17%) Cisco IOS
8 1 (0.17%) Miracast
8 1 (0.17%) Unified Communications
8 1 (0.17%) WAN
Database & Business Intelligence
1 40 (6.75%) Big Data
2 27 (4.55%) Hadoop
3 19 (3.20%) NoSQL
4 15 (2.53%) Apache Hive
4 15 (2.53%) MySQL
5 10 (1.69%) Apache Cassandra
5 10 (1.69%) Blockchain
5 10 (1.69%) HBase
5 10 (1.69%) PostgreSQL
6 8 (1.35%) BigQuery
6 8 (1.35%) MongoDB
7 7 (1.18%) SQL Server
8 6 (1.01%) Flink
8 6 (1.01%) Impala
8 6 (1.01%) Redis
9 5 (0.84%) SQL Server 2016
10 2 (0.34%) Amazon RDS
10 2 (0.34%) BusinessObjects
10 2 (0.34%) Data Mining
10 2 (0.34%) Looker
Development Applications
1 39 (6.58%) Git (software)
2 27 (4.55%) JIRA
3 22 (3.71%) Jenkins
4 16 (2.70%) Appium
4 16 (2.70%) Cucumber
4 16 (2.70%) JMeter
5 11 (1.85%) JUnit
5 11 (1.85%) TeamCity
6 10 (1.69%) Atlassian Bamboo
6 10 (1.69%) Selenium
7 9 (1.52%) Calabash
7 9 (1.52%) Gatling
7 9 (1.52%) Subversion
7 9 (1.52%) Xcode
8 7 (1.18%) Hudson
8 7 (1.18%) JIRA Agile
8 7 (1.18%) MSBuild
8 7 (1.18%) SoapUI
8 7 (1.18%) TestNG
8 7 (1.18%) VersionOne
General
1 255 (43.00%) Marketing
2 109 (18.38%) Finance
3 69 (11.64%) Retail
4 39 (6.58%) Advertising
5 37 (6.24%) Banking
6 31 (5.23%) Brand Awareness
7 28 (4.72%) Games
7 28 (4.72%) Telecoms
8 20 (3.37%) Law
9 19 (3.20%) Publishing
10 12 (2.02%) Mandarin Language
11 10 (1.69%) Billing
12 7 (1.18%) Automotive
12 7 (1.18%) French Language
13 6 (1.01%) Legal
14 5 (0.84%) Manufacturing
14 5 (0.84%) Music Industry
14 5 (0.84%) Spanish Language
15 4 (0.67%) Italian Language
15 4 (0.67%) Retail Banking
Job Titles
1 90 (15.18%) Developer
2 61 (10.29%) Analyst
3 51 (8.60%) Consultant
4 50 (8.43%) Designer
5 33 (5.56%) Project Manager
6 30 (5.06%) Marketing Manager
7 24 (4.05%) Full Stack Developer
8 23 (3.88%) Digital Project Manager
9 20 (3.37%) Digital Marketing Manager
10 19 (3.20%) .NET Developer
10 19 (3.20%) Data Analyst
11 18 (3.04%) Business Analyst
11 18 (3.04%) UX Designer
12 17 (2.87%) Graphic Designer
13 16 (2.70%) Junior
13 16 (2.70%) Office 365 Consultant
14 15 (2.53%) Digital Designer
15 14 (2.36%) Digital Analyst
15 14 (2.36%) Marketing Analyst
16 13 (2.19%) Architect
Libraries, Frameworks & Software Standards
1 91 (15.35%) HTML
2 76 (12.82%) CSS
3 31 (5.23%) REST
4 29 (4.89%) Web Services
5 28 (4.72%) JSON
6 26 (4.38%) XML
7 25 (4.22%) .NET
8 24 (4.05%) HTML5
9 20 (3.37%) CSS3
10 19 (3.20%) Node.js
10 19 (3.20%) Sass
11 15 (2.53%) Natural Language Processing
12 13 (2.19%) Ajax
13 12 (2.02%) jQuery
13 12 (2.02%) Kafka
13 12 (2.02%) Twitter Bootstrap
14 11 (1.85%) Apache Thrift
14 11 (1.85%) Pandas
15 9 (1.52%) AngularJS
15 9 (1.52%) scikit-learn
Miscellaneous
1 77 (12.98%) User Experience
2 60 (10.12%) Analytical Skills
3 59 (9.95%) Blog
4 39 (6.58%) Management Information System
5 33 (5.56%) Digital Media
6 31 (5.23%) Mobile App
7 21 (3.54%) Self-Motivation
8 19 (3.20%) Social Network
9 18 (3.04%) Video\Live Streaming
10 13 (2.19%) Video Editing
10 13 (2.19%) Virtual Team
11 12 (2.02%) Cyber Kill Chain
11 12 (2.02%) Cyberthreat
11 12 (2.02%) Data Centre
11 12 (2.02%) Enterprise Software
12 10 (1.69%) Linux Command Line
12 10 (1.69%) Motion Graphics
13 9 (1.52%) FMCG
13 9 (1.52%) Greenfield Project
14 8 (1.35%) Cloud Native
Operating Systems
1 27 (4.55%) Apple iOS
2 21 (3.54%) Android
2 21 (3.54%) Windows
3 18 (3.04%) Linux
4 3 (0.51%) Unix
4 3 (0.51%) VMS
5 1 (0.17%) Mesosphere
5 1 (0.17%) Windows 10
5 1 (0.17%) Windows 7
5 1 (0.17%) Windows Server
Processes & Methodologies
1 145 (24.45%) Analytics
2 124 (20.91%) Agile Software Development
3 88 (14.84%) Digital Marketing
4 85 (14.33%) E-Commerce
5 82 (13.83%) CRM
6 66 (11.13%) SEO
7 65 (10.96%) Marketing Strategy
7 65 (10.96%) Project Management
8 47 (7.93%) Data Science
9 46 (7.76%) B2B
9 46 (7.76%) Business Development
10 45 (7.59%) Scrum
11 43 (7.25%) Presales
12 39 (6.58%) Machine Learning
12 39 (6.58%) TDD
13 38 (6.41%) Artificial Intelligence
13 38 (6.41%) DevOps
14 37 (6.24%) Software Engineering
15 35 (5.90%) Continuous Integration
15 35 (5.90%) Wireframes
Programming Languages
1 72 (12.14%) JavaScript
2 60 (10.12%) Python
3 57 (9.61%) SQL
4 49 (8.26%) Java
5 30 (5.06%) PHP
6 22 (3.71%) C#
7 21 (3.54%) C
7 21 (3.54%) R
8 14 (2.36%) Apple Swift
9 8 (1.35%) ES6
10 5 (0.84%) Objective-C
10 5 (0.84%) Ruby
10 5 (0.84%) TypeScript
11 4 (0.67%) C++
11 4 (0.67%) Scala
12 3 (0.51%) Kotlin
13 2 (0.34%) Solidity
14 1 (0.17%) Go
14 1 (0.17%) PowerShell
14 1 (0.17%) VBScript
Qualifications
1 125 (21.08%) Degree
2 20 (3.37%) CISM
3 17 (2.87%) CISSP
4 13 (2.19%) Cisco Certification
5 11 (1.85%) CISA
6 8 (1.35%) (ISC)2 CCSP
6 8 (1.35%) CEH
6 8 (1.35%) ISACA
6 8 (1.35%) Master's Degree
7 5 (0.84%) CCNA
7 5 (0.84%) OSCP
7 5 (0.84%) SANS
7 5 (0.84%) Security Cleared
8 4 (0.67%) Computer Science Degree
8 4 (0.67%) IISP
9 3 (0.51%) CompTIA Security+
9 3 (0.51%) CRISC
9 3 (0.51%) Postgraduate
9 3 (0.51%) PRINCE2 Practitioner
10 2 (0.34%) ISEB
Quality Assurance & Compliance
1 25 (4.22%) QA
2 13 (2.19%) GDPR
3 8 (1.35%) COBIT
4 3 (0.51%) Cyber Essentials
4 3 (0.51%) PCI DSS
4 3 (0.51%) SLA
5 2 (0.34%) Data Quality
System Software
1 13 (2.19%) Docker
2 4 (0.67%) Apache ZooKeeper
3 3 (0.51%) VMware Infrastructure
4 1 (0.17%) Active Directory
Systems Management
1 16 (2.70%) Microsoft Intune
1 16 (2.70%) SCCM
2 10 (1.69%) Ansible
2 10 (1.69%) Puppet
3 9 (1.52%) Opscode Chef
4 8 (1.35%) Kubernetes
5 6 (1.01%) Hadoop YARN
5 6 (1.01%) Terraform
6 1 (0.17%) Mesos
Vendors
1 81 (13.66%) Google
2 73 (12.31%) Microsoft
3 58 (9.78%) Adobe
4 50 (8.43%) Twitter
5 40 (6.75%) Facebook
6 26 (4.38%) Instagram
6 26 (4.38%) Salesforce.com
7 17 (2.87%) YouTube
8 16 (2.70%) Tableau
9 15 (2.53%) Apple
10 13 (2.19%) HubSpot
11 11 (1.85%) Alteryx
11 11 (1.85%) WorldPay
12 10 (1.69%) Cognizant
12 10 (1.69%) MicroStrategy
12 10 (1.69%) SAP
12 10 (1.69%) Sony
13 9 (1.52%) EXASOL
13 9 (1.52%) New Relic
13 9 (1.52%) Oracle