Period
to 14 May 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 14 May 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
14 May 2021
Same period 2020 Same period 2019
Rank 259 401 345
Rank change year-on-year +142 -56 +45
Permanent jobs citing Social Media 433 270 528
As % of all permanent jobs advertised in London 1.29% 0.67% 0.90%
As % of the Miscellaneous category 3.24% 1.77% 2.45%
Number of salaries quoted 223 212 359
10th Percentile £30,250 £27,500 £27,950
25th Percentile £38,750 £37,500 £32,500
Median annual salary (50th Percentile) £57,500 £55,000 £50,000
Median % change year-on-year +4.55% +10.00% -9.09%
75th Percentile £70,000 £75,000 £75,000
90th Percentile £87,500 £95,000 £92,500
England median annual salary £47,500 £52,500 £40,000
% change year-on-year -9.52% +31.25% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 13,352 15,244 21,512
As % of all permanent IT jobs advertised in London 39.64% 37.68% 36.75%
Number of salaries quoted 9,415 12,154 17,034
10th Percentile £42,500 £38,750 £36,250
25th Percentile £53,750 £51,250 £47,500
Median annual salary (50th Percentile) £72,000 £70,000 £65,000
Median % change year-on-year +2.86% +7.69% +8.33%
75th Percentile £92,500 £90,000 £82,500
90th Percentile £112,500 £115,000 £100,000
England median annual salary £57,500 £56,000 £55,000
% change year-on-year +2.68% +1.82% +7.84%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

Salary distribution for jobs citing Social Media in London over the 6 months to 14 May 2021.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 14 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +101 82 £57,500 +6.98% 27
Central London +45 42 £70,000 +33.33% 14
South London +13 7 £60,000 +65.52% 2
East London +14 3 - - 6
Social Media
England

For the 6 months to 14 May 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 152 (35.10%) Agile Software Development
2 134 (30.95%) JavaScript
3 127 (29.33%) Marketing
4 109 (25.17%) Social Skills
5 102 (23.56%) React
6 100 (23.09%) Software Engineering
7 95 (21.94%) Broadband
8 83 (19.17%) Finance
9 68 (15.70%) Retail
10 65 (15.01%) C#
11 61 (14.09%) React Native
12 60 (13.86%) Analytics
12 60 (13.86%) Adobe
13 59 (13.63%) CRM
14 57 (13.16%) Python
15 51 (11.78%) HTML
15 51 (11.78%) Front Office
16 46 (10.62%) Digital Marketing
16 46 (10.62%) CSS
16 46 (10.62%) Project Management
17 45 (10.39%) Java
17 45 (10.39%) SQL
18 44 (10.16%) Google
19 43 (9.93%) Degree
19 43 (9.93%) Advertising
20 42 (9.70%) SEO
20 42 (9.70%) Node.js
21 39 (9.01%) User Experience
22 38 (8.78%) Problem-Solving
22 38 (8.78%) AWS

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (4.62%) CMS
2 17 (3.93%) SharePoint
3 13 (3.00%) WordPress
4 9 (2.08%) Apache
4 9 (2.08%) Apache Spark
5 8 (1.85%) Drupal
6 6 (1.39%) Confluence
7 5 (1.15%) Facebook Platform
8 4 (0.92%) GlassFish
8 4 (0.92%) JBoss
8 4 (0.92%) WebSphere
9 3 (0.69%) Apache Airflow
10 2 (0.46%) Headless CMS
10 2 (0.46%) Umbraco
11 1 (0.23%) OpenStack
11 1 (0.23%) Sitecore CMS
Applications
1 31 (7.16%) Photoshop
2 25 (5.77%) Figma
2 25 (5.77%) Sketch
3 22 (5.08%) Adobe After Effects
4 18 (4.16%) Adobe Creative Suite
4 18 (4.16%) Adobe Premiere
5 17 (3.93%) Adobe Illustrator
6 11 (2.54%) Adobe XD
6 11 (2.54%) Microsoft PowerPoint
7 10 (2.31%) InVision
8 8 (1.85%) CINEMA 4D
9 7 (1.62%) Microsoft Office
10 6 (1.39%) Microsoft Excel
11 5 (1.15%) Blender
11 5 (1.15%) InDesign
12 3 (0.69%) Flinto
Business Applications
1 7 (1.62%) Shopify
2 6 (1.39%) Dynamics CRM
3 4 (0.92%) IBM Operational Decision Manager
4 3 (0.69%) Magento
5 2 (0.46%) Salesforce.com CRM
5 2 (0.46%) Social Studio
5 2 (0.46%) WebTrends
6 1 (0.23%) Adobe Campaign
6 1 (0.23%) Odoo
Cloud Services
1 38 (8.78%) AWS
2 26 (6.00%) Azure
3 23 (5.31%) Serverless
4 20 (4.62%) Google Analytics
5 19 (4.39%) SaaS
6 15 (3.46%) GCP
7 14 (3.23%) PaaS
8 10 (2.31%) Azure Active Directory
8 10 (2.31%) Firebase
8 10 (2.31%) GitHub
8 10 (2.31%) MailChimp
9 8 (1.85%) Azure Functions
9 8 (1.85%) IaaS
10 7 (1.62%) AdWords
11 6 (1.39%) Adobe Creative Cloud
11 6 (1.39%) Azure App Service
11 6 (1.39%) Azure Key Vault
11 6 (1.39%) Azure Service Bus
11 6 (1.39%) Azure Service Fabric
11 6 (1.39%) Azure Storage
Communications & Networking
1 95 (21.94%) Broadband
2 23 (5.31%) 5G
3 14 (3.23%) Firewall
4 6 (1.39%) Internet
4 6 (1.39%) SSL
5 5 (1.15%) DAB
5 5 (1.15%) HTTPS
5 5 (1.15%) Intrusion Detection
5 5 (1.15%) VPN
5 5 (1.15%) Wi-Fi
6 3 (0.69%) DVB
7 2 (0.46%) Intranet
7 2 (0.46%) TCP/IP
8 1 (0.23%) Bluetooth
8 1 (0.23%) DHCP
8 1 (0.23%) DNS
8 1 (0.23%) HTTP
8 1 (0.23%) LAN
8 1 (0.23%) SSH
8 1 (0.23%) WAN
Database & Business Intelligence
1 19 (4.39%) PostgreSQL
2 15 (3.46%) NoSQL
2 15 (3.46%) SQL Server
3 10 (2.31%) MySQL
4 9 (2.08%) Data Warehouse
5 8 (1.85%) Big Data
6 6 (1.39%) Power BI
7 5 (1.15%) Flink
7 5 (1.15%) Looker
7 5 (1.15%) Snowflake Schema
7 5 (1.15%) Tableau
8 4 (0.92%) Apache Hive
8 4 (0.92%) Hadoop
8 4 (0.92%) Relational Database
9 3 (0.69%) Amazon Redshift
9 3 (0.69%) Azure SQL Data Warehouse
9 3 (0.69%) Azure SQL Database
9 3 (0.69%) BigQuery
9 3 (0.69%) HDInsight
9 3 (0.69%) SQLite
Development Applications
1 25 (5.77%) Git (software)
2 17 (3.93%) Jenkins
3 16 (3.70%) JIRA
4 12 (2.77%) Postman
5 9 (2.08%) GitLab
5 9 (2.08%) Visual Studio Team System
6 8 (1.85%) TeamCity
7 7 (1.62%) Bitbucket
8 6 (1.39%) Team Foundation Server
9 5 (1.15%) Atlassian Bamboo
10 4 (0.92%) Apache Archiva
10 4 (0.92%) Artifactory
10 4 (0.92%) JUnit
10 4 (0.92%) Mockito
10 4 (0.92%) Sonatype Nexus
10 4 (0.92%) Visual Studio
11 3 (0.69%) CruiseControl
11 3 (0.69%) Gradle
11 3 (0.69%) Maven
12 2 (0.46%) Cypress.io
General
1 127 (29.33%) Marketing
2 109 (25.17%) Social Skills
3 83 (19.17%) Finance
4 68 (15.70%) Retail
5 51 (11.78%) Front Office
6 43 (9.93%) Advertising
7 28 (6.47%) Analytical Skills
8 20 (4.62%) Games
9 18 (4.16%) Organisational Skills
10 17 (3.93%) Legal
11 14 (3.23%) Publishing
12 13 (3.00%) Multimedia
13 11 (2.54%) Public Sector
14 9 (2.08%) Banking
15 8 (1.85%) Law
16 7 (1.62%) Billing
16 7 (1.62%) German Language
16 7 (1.62%) Italian Language
16 7 (1.62%) Pharmaceutical
17 6 (1.39%) Online Betting
Job Titles
1 137 (31.64%) Developer
2 62 (14.32%) JavaScript Developer
3 57 (13.16%) React Developer
4 51 (11.78%) JavaScript Engineer
4 51 (11.78%) UI Developer
4 51 (11.78%) UI Engineer
5 37 (8.55%) Senior Developer
6 34 (7.85%) Software Engineer
7 29 (6.70%) Designer
8 24 (5.54%) Marketing Manager
9 23 (5.31%) Developer/Software Engineer
10 22 (5.08%) Senior Manager
11 17 (3.93%) Java Developer
12 16 (3.70%) Analyst
13 15 (3.46%) Digital Marketing Manager
13 15 (3.46%) Full Stack Developer
14 14 (3.23%) Architect
15 13 (3.00%) UX Designer
16 10 (2.31%) Lead Designer
16 10 (2.31%) Technical Support
Libraries, Frameworks & Software Standards
1 102 (23.56%) React
2 61 (14.09%) React Native
3 51 (11.78%) HTML
4 46 (10.62%) CSS
5 42 (9.70%) Node.js
6 22 (5.08%) GraphQL
7 18 (4.16%) HTML5
8 17 (3.93%) .NET
8 17 (3.93%) REST
8 17 (3.93%) Web Services
9 13 (3.00%) Kafka
10 12 (2.77%) AngularJS
11 11 (2.54%) RESTful
12 10 (2.31%) jQuery
12 10 (2.31%) JSON
12 10 (2.31%) OLE
12 10 (2.31%) Spring
12 10 (2.31%) Twitter Bootstrap
13 9 (2.08%) CSS3
13 9 (2.08%) Entity Framework
Miscellaneous
1 39 (9.01%) User Experience
2 32 (7.39%) Greenfield Project
3 30 (6.93%) Blog
4 26 (6.00%) Mobile App
5 23 (5.31%) Self-Motivation
6 19 (4.39%) Digital Media
7 13 (3.00%) Linux Command Line
8 10 (2.31%) Graphic Design
8 10 (2.31%) Video Editing
9 8 (1.85%) Animation
9 8 (1.85%) Cloud Native
9 8 (1.85%) Marketing Technology
9 8 (1.85%) Photography
10 7 (1.62%) Over-the-Top Content
10 7 (1.62%) STB
11 6 (1.39%) e-Learning
11 6 (1.39%) N-Tier
11 6 (1.39%) Virtual Team
12 5 (1.15%) Data Centre
12 5 (1.15%) Smart Home
Operating Systems
1 29 (6.70%) Android
2 27 (6.24%) Linux
3 24 (5.54%) Apple iOS
4 18 (4.16%) Windows
5 14 (3.23%) Unix
6 8 (1.85%) Ubuntu
7 5 (1.15%) Debian
8 4 (0.92%) VMS
8 4 (0.92%) Windows 10
9 1 (0.23%) Red Hat Enterprise Linux
Processes & Methodologies
1 152 (35.10%) Agile Software Development
2 100 (23.09%) Software Engineering
3 60 (13.86%) Analytics
4 59 (13.63%) CRM
5 46 (10.62%) Digital Marketing
5 46 (10.62%) Project Management
6 42 (9.70%) SEO
7 38 (8.78%) Problem-Solving
8 36 (8.31%) B2B
8 36 (8.31%) Microservices
9 33 (7.62%) Continuous Integration
10 32 (7.39%) DevOps
11 31 (7.16%) Test Automation
12 29 (6.70%) E-Commerce
12 29 (6.70%) Mentoring
13 26 (6.00%) IT Strategy
14 24 (5.54%) Artificial Intelligence
14 24 (5.54%) Marketing Strategy
15 22 (5.08%) Continuous Improvement
15 22 (5.08%) Scrum
Programming Languages
1 134 (30.95%) JavaScript
2 65 (15.01%) C#
3 57 (13.16%) Python
4 45 (10.39%) Java
4 45 (10.39%) SQL
5 29 (6.70%) TypeScript
6 15 (3.46%) PowerShell
7 12 (2.77%) C
8 8 (1.85%) C++
8 8 (1.85%) Java 8
9 7 (1.62%) Kotlin
9 7 (1.62%) Ruby
9 7 (1.62%) Scala
10 6 (1.39%) Apple Swift
10 6 (1.39%) T-SQL
11 5 (1.15%) Bash Shell
11 5 (1.15%) Elixir
11 5 (1.15%) Elm
11 5 (1.15%) PHP
11 5 (1.15%) Rust
Qualifications
1 43 (9.93%) Degree
2 5 (1.15%) Computer Science Degree
2 5 (1.15%) PhD
3 4 (0.92%) PMI Certification
3 4 (0.92%) SC Cleared
3 4 (0.92%) Security Cleared
4 2 (0.46%) AWS Certification
4 2 (0.46%) CEH
4 2 (0.46%) CISA
4 2 (0.46%) CISM
4 2 (0.46%) CISSP
4 2 (0.46%) DV Cleared
4 2 (0.46%) OSCP
5 1 (0.23%) DBS Check
5 1 (0.23%) Master's Degree
5 1 (0.23%) PRINCE2 Certification
Quality Assurance & Compliance
1 10 (2.31%) QA
2 2 (0.46%) GDPR
3 1 (0.23%) Data Quality
3 1 (0.23%) ISO/IEC 27001
System Software
1 34 (7.85%) Docker
2 7 (1.62%) Active Directory
3 4 (0.92%) HDFS
4 1 (0.23%) NFS
4 1 (0.23%) Virtual Machines
4 1 (0.23%) VMware Infrastructure
4 1 (0.23%) Xen
Systems Management
1 22 (5.08%) Kubernetes
2 18 (4.16%) Terraform
3 17 (3.93%) Opscode Chef
4 8 (1.85%) Ansible
5 7 (1.62%) Puppet
6 5 (1.15%) Docker Swarm
7 4 (0.92%) Grafana
7 4 (0.92%) Microsoft Intune
7 4 (0.92%) Prometheus
8 3 (0.69%) MOM
9 1 (0.23%) EMC NetWorker
9 1 (0.23%) Galera Cluster
Vendors
1 60 (13.86%) Adobe
2 44 (10.16%) Google
3 30 (6.93%) Microsoft
4 29 (6.70%) Twitter
5 26 (6.00%) Facebook
6 25 (5.77%) YouTube
7 21 (4.85%) Instagram
8 10 (2.31%) Salesforce.com
9 8 (1.85%) Apple
10 6 (1.39%) IBM
10 6 (1.39%) Nintex
10 6 (1.39%) Pardot
10 6 (1.39%) Splunk
10 6 (1.39%) Veeam
11 5 (1.15%) Panasonic
11 5 (1.15%) SAP
12 4 (0.92%) HubSpot
12 4 (0.92%) Red Hat
12 4 (0.92%) Snapchat
12 4 (0.92%) Sony