Period
to 23 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
23 Oct 2018
Same period 2017 Same period 2016
Rank 395 342 326
Rank change year-on-year -53 -16 -63
Permanent jobs citing Social Media 497 702 779
As % of all permanent IT jobs advertised in London 0.73% 0.94% 1.02%
As % of the Miscellaneous category 1.50% 1.86% 2.18%
Number of salaries quoted 383 544 668
London median annual salary £52,000 £50,000 £50,500
Median salary % change year-on-year +4.00% -0.99% +6.32%
10th Percentile £26,550 £26,750 £25,737
90th Percentile £95,000 £83,375 £85,000
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 33,169 37,719 35,769
As % of all permanent IT jobs advertised in London 48.74% 50.53% 46.88%
Number of salaries quoted 25,881 26,878 30,388
London median annual salary £64,000 £60,000 £57,500
Median salary % change year-on-year +6.67% +4.35% +4.55%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £97,500 £92,500 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 23 October 2018.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 23 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -36 83 £45,000 +5.88% 20
West London +44 38 £42,500 -13.27% 13
South London -2 11 £36,368 +27.61% 1
North London - 2 £45,000 - 1
East London -9 1 £23,500 -66.43% 5
Social Media
England

For the 6 months to 23 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 245 (49.30%) Marketing
2 108 (21.73%) Agile Software Development
3 103 (20.72%) Analytics
4 97 (19.52%) Degree
5 84 (16.90%) Google
6 81 (16.30%) JavaScript
7 72 (14.49%) Digital Marketing
8 71 (14.29%) Facebook
9 67 (13.48%) HTML
9 67 (13.48%) SQL
10 65 (13.08%) Finance
11 63 (12.68%) Python
12 59 (11.87%) C#
13 57 (11.47%) CSS
13 57 (11.47%) CRM
14 55 (11.07%) Problem-Solving
15 54 (10.87%) SEO
16 52 (10.46%) Advertising
16 52 (10.46%) User Experience
17 48 (9.66%) Marketing Strategy
18 47 (9.46%) Git (software)
18 47 (9.46%) .NET
18 47 (9.46%) Big Data
19 45 (9.05%) Machine Learning
19 45 (9.05%) B2B
19 45 (9.05%) Web Development
20 44 (8.85%) Analytical Skills
21 43 (8.65%) DevOps
22 41 (8.25%) E-Commerce
22 41 (8.25%) Project Management

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (7.04%) CMS
2 15 (3.02%) Elasticsearch
3 10 (2.01%) Apache
4 9 (1.81%) Apache Spark
4 9 (1.81%) SAS
5 8 (1.61%) GlassFish
5 8 (1.61%) Tomcat
6 7 (1.41%) WordPress
7 6 (1.21%) SharePoint
8 5 (1.01%) Confluence
8 5 (1.01%) Kentico
9 3 (0.60%) Drupal
9 3 (0.60%) Marvel
10 1 (0.20%) Adobe Experience Manager
10 1 (0.20%) Apache Solr
10 1 (0.20%) concrete5
10 1 (0.20%) Facebook Platform
10 1 (0.20%) IIS
10 1 (0.20%) Sitecore CMS
10 1 (0.20%) Skype for Business
Applications
1 23 (4.63%) Photoshop
2 20 (4.02%) Microsoft Office
3 17 (3.42%) Microsoft Excel
4 16 (3.22%) Microsoft PowerPoint
5 15 (3.02%) Adobe Illustrator
6 11 (2.21%) InDesign
7 10 (2.01%) Adobe Creative Suite
8 8 (1.61%) SPSS
9 6 (1.21%) Adobe After Effects
10 3 (0.60%) Adobe Premiere
10 3 (0.60%) InVision
10 3 (0.60%) MS Visio
11 2 (0.40%) Acrobat
11 2 (0.40%) Microsoft Project
12 1 (0.20%) CINEMA 4D
12 1 (0.20%) Final Cut Pro
12 1 (0.20%) OmniGraffle
Business Applications
1 6 (1.21%) Dynamics CRM
2 3 (0.60%) Salesforce.com CRM
2 3 (0.60%) Sprinklr
3 2 (0.40%) Eikon
4 1 (0.20%) Aareon QL
4 1 (0.20%) Academy Housing
4 1 (0.20%) Magento
4 1 (0.20%) MIS ActiveH
4 1 (0.20%) Northgate Housing
4 1 (0.20%) OPENContractor
4 1 (0.20%) OPENHousing
4 1 (0.20%) Orchard Housing
4 1 (0.20%) Payment Gateway
4 1 (0.20%) Servitor
4 1 (0.20%) Social Studio
Cloud Services
1 36 (7.24%) Google Analytics
2 34 (6.84%) Amazon AWS
3 23 (4.63%) SaaS
4 15 (3.02%) AdWords
5 12 (2.41%) Adobe Analytics
6 11 (2.21%) GitHub
6 11 (2.21%) Microsoft Azure
7 5 (1.01%) Google Cloud Platform
7 5 (1.01%) Office 365
8 4 (0.80%) iPaaS
8 4 (0.80%) MailChimp
9 3 (0.60%) G Suite
9 3 (0.60%) PaaS
9 3 (0.60%) Slack
10 2 (0.40%) Adobe Creative Cloud
10 2 (0.40%) Asana
10 2 (0.40%) AWS Lambda
10 2 (0.40%) Cloud Computing
10 2 (0.40%) Serverless
10 2 (0.40%) Trello
Communications & Networking
1 17 (3.42%) Internet
2 6 (1.21%) Skype
2 6 (1.21%) Wi-Fi
3 5 (1.01%) Extranet
4 3 (0.60%) Broadband
5 2 (0.40%) DNS
5 2 (0.40%) Intranet
5 2 (0.40%) SMS
5 2 (0.40%) Unified Communications
5 2 (0.40%) VoIP
5 2 (0.40%) WebEx
6 1 (0.20%) Firewall
6 1 (0.20%) SAN
6 1 (0.20%) Software-Defined Networking
6 1 (0.20%) VPN
Database & Business Intelligence
1 47 (9.46%) Big Data
2 31 (6.24%) NoSQL
2 31 (6.24%) SQL Server
3 26 (5.23%) SQL Server 2016
4 16 (3.22%) Hadoop
5 13 (2.62%) Power BI
6 11 (2.21%) Relational Database
7 10 (2.01%) Geospatial Data
7 10 (2.01%) PostgreSQL
8 7 (1.41%) MySQL
9 6 (1.21%) Amazon DynamoDB
10 4 (0.80%) Apache Cassandra
10 4 (0.80%) Data Mining
11 3 (0.60%) Blockchain
11 3 (0.60%) Data Warehouse
12 1 (0.20%) CouchDB
12 1 (0.20%) Data Lake
12 1 (0.20%) Electronic Patient Records
12 1 (0.20%) Flink
12 1 (0.20%) MongoDB
Development Applications
1 47 (9.46%) Git (software)
2 25 (5.03%) JIRA
3 15 (3.02%) Jenkins
4 13 (2.62%) Selenium
5 8 (1.61%) Visual Studio
6 7 (1.41%) Cucumber
7 5 (1.01%) Appium
7 5 (1.01%) JUnit
7 5 (1.01%) TestNG
8 4 (0.80%) Gatling
8 4 (0.80%) JMeter
8 4 (0.80%) TeamCity
8 4 (0.80%) VersionOne
9 3 (0.60%) Dreamweaver
9 3 (0.60%) WebDriver
10 2 (0.40%) Atlassian Bamboo
10 2 (0.40%) Axure RP
10 2 (0.40%) Hudson
10 2 (0.40%) Octopus Deploy
10 2 (0.40%) PyCharm
General
1 245 (49.30%) Marketing
2 65 (13.08%) Finance
3 52 (10.46%) Advertising
4 39 (7.85%) Publishing
5 33 (6.64%) Retail
6 22 (4.43%) Telecoms
7 19 (3.82%) Multimedia
8 17 (3.42%) Banking
9 14 (2.82%) Financial Institution
10 13 (2.62%) Brand Awareness
10 13 (2.62%) Investment Banking
11 12 (2.41%) Manufacturing
12 11 (2.21%) Law
13 10 (2.01%) Games
14 6 (1.21%) Electronics
15 4 (0.80%) French Language
15 4 (0.80%) German Language
16 3 (0.60%) Dutch Language
16 3 (0.60%) Legal
17 2 (0.40%) Digital Economy
Job Titles
1 117 (23.54%) Developer
2 37 (7.44%) .NET Developer
3 36 (7.24%) Analyst
4 31 (6.24%) Marketing Manager
5 28 (5.63%) Social Media Developer
6 27 (5.43%) Social Media Manager
7 24 (4.83%) Consultant
8 23 (4.63%) Designer
9 20 (4.02%) Front End Developer (Client-Side Developer)
10 15 (3.02%) Head of Digital
10 15 (3.02%) Marketing Executive
10 15 (3.02%) Senior Developer
11 12 (2.41%) Full Stack Developer
11 12 (2.41%) Python Developer
11 12 (2.41%) Senior Manager
12 11 (2.21%) Digital Analyst
12 11 (2.21%) Digital Developer
12 11 (2.21%) Product Manager
13 10 (2.01%) Business Analyst
13 10 (2.01%) Software Engineer
Libraries, Frameworks & Software Standards
1 67 (13.48%) HTML
2 57 (11.47%) CSS
3 47 (9.46%) .NET
4 39 (7.85%) RESTful
5 34 (6.84%) Node.js
6 31 (6.24%) HTML5
7 28 (5.63%) ASP.NET
7 28 (5.63%) ASP.NET MVC
8 27 (5.43%) .NET Core
8 27 (5.43%) React
9 26 (5.23%) ASP.NET Web API
9 26 (5.23%) WCF
10 24 (4.83%) AngularJS
11 22 (4.43%) JSON
12 21 (4.23%) CSS3
12 21 (4.23%) Web Services
13 19 (3.82%) Natural Language Processing
14 13 (2.62%) XML
15 12 (2.41%) Flask
16 11 (2.21%) .NET Framework
Miscellaneous
1 52 (10.46%) User Experience
2 44 (8.85%) Analytical Skills
3 26 (5.23%) BBC
4 21 (4.23%) Digital Media
5 20 (4.02%) Computer Science
6 18 (3.62%) Fintech
6 18 (3.62%) New Media
7 17 (3.42%) Mobile App
8 16 (3.22%) Self-Motivation
9 15 (3.02%) Blog
9 15 (3.02%) FMCG
10 12 (2.41%) Cyberthreat
11 11 (2.21%) Management Information System
12 10 (2.01%) Smart City
13 8 (1.61%) Credit Risk
14 7 (1.41%) Algorithms
14 7 (1.41%) Video Conferencing
15 6 (1.21%) Animation
15 6 (1.21%) Marketing Technology
15 6 (1.21%) Video Editing
Operating Systems
1 27 (5.43%) Windows
2 22 (4.43%) Apple iOS
3 21 (4.23%) Android
4 8 (1.61%) Linux
5 2 (0.40%) Mac OS X
5 2 (0.40%) Unix
5 2 (0.40%) Windows 10
6 1 (0.20%) Mac OS
6 1 (0.20%) Windows NT
6 1 (0.20%) Windows Server
Processes & Methodologies
1 108 (21.73%) Agile Software Development
2 103 (20.72%) Analytics
3 72 (14.49%) Digital Marketing
4 57 (11.47%) CRM
5 55 (11.07%) Problem-Solving
6 54 (10.87%) SEO
7 48 (9.66%) Marketing Strategy
8 45 (9.05%) B2B
8 45 (9.05%) Machine Learning
8 45 (9.05%) Web Development
9 43 (8.65%) DevOps
10 41 (8.25%) E-Commerce
10 41 (8.25%) Project Management
11 40 (8.05%) Data Science
12 39 (7.85%) TDD
13 38 (7.65%) Scrum
14 37 (7.44%) MVC
15 36 (7.24%) Business Development
16 34 (6.84%) BDD
16 34 (6.84%) Software Engineering
Programming Languages
1 81 (16.30%) JavaScript
2 67 (13.48%) SQL
3 63 (12.68%) Python
4 59 (11.87%) C#
5 40 (8.05%) PHP
6 30 (6.04%) Ruby
7 25 (5.03%) C
8 24 (4.83%) R
9 22 (4.43%) Java
10 19 (3.82%) C++
11 10 (2.01%) ES6
11 10 (2.01%) MATLAB
12 9 (1.81%) Apple Swift
13 8 (1.61%) Objective-C
13 8 (1.61%) Scala
14 6 (1.21%) Elixir
15 5 (1.01%) Erlang
16 4 (0.80%) Bash Shell
16 4 (0.80%) Perl
17 2 (0.40%) Go
Qualifications
1 97 (19.52%) Degree
2 17 (3.42%) DV Cleared
2 17 (3.42%) Security Cleared
3 12 (2.41%) Computer Science Degree
3 12 (2.41%) PhD
4 9 (1.81%) SC Cleared
5 2 (0.40%) Master's Degree
6 1 (0.20%) CBAP
6 1 (0.20%) ISEB
6 1 (0.20%) PMI Certification
6 1 (0.20%) PMP
Quality Assurance & Compliance
1 18 (3.62%) QA
2 11 (2.21%) GDPR
3 5 (1.01%) Data Quality
3 5 (1.01%) WCAG
4 4 (0.80%) Cyber Essentials
4 4 (0.80%) Cyber Essentials PLUS
5 2 (0.40%) IFRS
System Software
1 19 (3.82%) Docker
2 2 (0.40%) Active Directory
Systems Management
1 12 (2.41%) Opscode Chef
2 9 (1.81%) Kubernetes
3 7 (1.41%) Puppet
4 3 (0.60%) Ansible
5 2 (0.40%) Terraform
6 1 (0.20%) cPanel
6 1 (0.20%) Jamf Pro
6 1 (0.20%) Systems Management Server (SMS)
Vendors
1 84 (16.90%) Google
2 71 (14.29%) Facebook
3 40 (8.05%) Microsoft
4 39 (7.85%) Adobe
5 36 (7.24%) Sony
6 27 (5.43%) Apple
7 26 (5.23%) Yahoo!
8 22 (4.43%) Twitter
9 19 (3.82%) Salesforce.com
10 18 (3.62%) Tableau
11 11 (2.21%) Oracle
12 8 (1.61%) IBM
12 8 (1.61%) SAP
13 7 (1.41%) HubSpot
13 7 (1.41%) Pardot
14 5 (1.01%) Fujitsu
14 5 (1.01%) Omniture
14 5 (1.01%) Splunk
14 5 (1.01%) Sun
15 4 (0.80%) Atlassian