Period
to 21 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 326 318 283
Rank change year-on-year -8 -35 -91
Permanent jobs citing Social Media 713 760 1053
As % of all permanent IT jobs advertised in London 0.94% 1.00% 1.19%
As % of the Miscellaneous category 1.91% 2.18% 2.48%
Number of salaries quoted 565 664 824
London median annual salary £50,000 £52,500 £45,000
Median salary % change year-on-year -4.76% +16.67% -10.00%
10th Percentile £26,750 £26,975 £27,500
90th Percentile £82,500 £85,000 £75,000
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 37288 34827 42432
As % of all permanent IT jobs advertised in London 49.36% 46.02% 47.93%
Number of salaries quoted 26727 29597 34817
London median annual salary £60,000 £59,000 £57,000
Median salary % change year-on-year +1.69% +3.51% +3.64%
10th Percentile £34,250 £32,500 £32,500
90th Percentile £92,500 £90,000 £87,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 21 November 2017.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +5 122 £50,000 - 23
South London +24 32 £28,500 -12.31% 1
West London -10 28 £50,000 +8.11% 4
East London -16 5 £37,500 +20.97% 1
Social Media
England

For the 6 months to 21 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Social Media.

1 339 (47.55%) Marketing
2 204 (28.61%) Analytics
3 194 (27.21%) Agile Software Development
4 161 (22.58%) Google
5 129 (18.09%) Digital Marketing
5 129 (18.09%) Finance
6 127 (17.81%) Degree
7 126 (17.67%) SEO
7 126 (17.67%) HTML
8 118 (16.55%) User Experience
9 115 (16.13%) Advertising
10 109 (15.29%) JavaScript
11 95 (13.32%) Facebook
12 94 (13.18%) CSS
12 94 (13.18%) Adobe
12 94 (13.18%) Google Analytics
13 88 (12.34%) Node.js
14 87 (12.20%) Microsoft
15 85 (11.92%) CRM
16 83 (11.64%) Pay per click
17 77 (10.80%) Git (software)
18 75 (10.52%) TDD
19 72 (10.10%) Analytical Skills
20 71 (9.96%) CMS
20 71 (9.96%) MVC
20 71 (9.96%) E-Commerce
20 71 (9.96%) C#
21 68 (9.54%) .NET
22 66 (9.26%) Microsoft Excel
23 62 (8.70%) RESTful

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 71 (9.96%) CMS
2 20 (2.81%) WordPress
3 14 (1.96%) Elasticsearch
4 12 (1.68%) Adobe Experience Manager
5 9 (1.26%) SharePoint
6 8 (1.12%) Ethereum
7 6 (0.84%) Apache Spark
8 5 (0.70%) Drupal
8 5 (0.70%) EPiServer
8 5 (0.70%) Sitecore CMS
9 4 (0.56%) IIS
9 4 (0.56%) OpenStack
9 4 (0.56%) SAS
10 3 (0.42%) Confluence
11 2 (0.28%) Apache Solr
11 2 (0.28%) Skype for Business
12 1 (0.14%) Cloud Foundry
12 1 (0.14%) DataSynapse
Applications
1 66 (9.26%) Microsoft Excel
2 49 (6.87%) Microsoft Office
3 40 (5.61%) Photoshop
4 35 (4.91%) Adobe Illustrator
5 24 (3.37%) InDesign
5 24 (3.37%) Microsoft PowerPoint
6 20 (2.81%) InVision
7 14 (1.96%) OmniGraffle
8 8 (1.12%) Adobe After Effects
8 8 (1.12%) Adobe Creative Suite
8 8 (1.12%) Fireworks
9 7 (0.98%) MS Visio
10 6 (0.84%) Adobe Premiere
10 6 (0.84%) Spreadsheet
10 6 (0.84%) SPSS
11 5 (0.70%) Chatbot
12 3 (0.42%) Microsoft Project
13 1 (0.14%) Acrobat
13 1 (0.14%) Adobe Captivate
13 1 (0.14%) CINEMA 4D
Business Applications
1 8 (1.12%) Eloqua
2 5 (0.70%) Dynamics CRM
2 5 (0.70%) SessionCam
2 5 (0.70%) Social Studio
3 4 (0.56%) Abakus
3 4 (0.56%) Sprinklr
4 3 (0.42%) Dynamics AX
4 3 (0.42%) Dynamics NAV
4 3 (0.42%) Magento
4 3 (0.42%) NetSuite
5 1 (0.14%) Adobe Campaign
5 1 (0.14%) Radian6
5 1 (0.14%) Salesforce.com CRM
Cloud Services
1 94 (13.18%) Google Analytics
2 55 (7.71%) AdWords
3 44 (6.17%) Amazon AWS
4 33 (4.63%) SaaS
5 19 (2.66%) Microsoft Azure
6 18 (2.52%) Adobe Creative Cloud
7 16 (2.24%) Adobe Analytics
8 15 (2.10%) Serverless
9 14 (1.96%) MailChimp
10 13 (1.82%) AWS Lambda
10 13 (1.82%) Google Tag Manager
11 7 (0.98%) Amazon Kinesis
11 7 (0.98%) IBM Cloud
11 7 (0.98%) PaaS
12 6 (0.84%) Basecamp
13 5 (0.70%) Google Cloud Platform
13 5 (0.70%) Heroku
14 4 (0.56%) AWS Elastic Beanstalk
14 4 (0.56%) Dropbox
14 4 (0.56%) Firebase
Communications & Networking
1 45 (6.31%) Internet
2 8 (1.12%) HTTP
2 8 (1.12%) SMS
3 3 (0.42%) Wireless
4 2 (0.28%) DNS
4 2 (0.28%) Firewall
4 2 (0.28%) Intranet
4 2 (0.28%) LAN
4 2 (0.28%) Skype
4 2 (0.28%) WAN
5 1 (0.14%) Junos
5 1 (0.14%) Network Security
5 1 (0.14%) RTCP
5 1 (0.14%) RTP
5 1 (0.14%) SSH
5 1 (0.14%) SSL
5 1 (0.14%) STUN
5 1 (0.14%) TCP/IP
5 1 (0.14%) VoIP
5 1 (0.14%) Wi-Fi
Database & Business Intelligence
1 56 (7.85%) SQL Server
2 44 (6.17%) Big Data
3 37 (5.19%) NoSQL
4 34 (4.77%) SQL Server 2014
5 19 (2.66%) MongoDB
6 17 (2.38%) PostgreSQL
7 13 (1.82%) MySQL
8 12 (1.68%) Blockchain
9 10 (1.40%) Hadoop
10 8 (1.12%) Amazon DynamoDB
10 8 (1.12%) Power BI
11 6 (0.84%) Data Lake
11 6 (0.84%) Data Mining
11 6 (0.84%) Mixpanel
11 6 (0.84%) Redis
12 5 (0.70%) QlikView
13 4 (0.56%) Data Warehouse
13 4 (0.56%) MS Access
14 3 (0.42%) SQL Server Integration Services
14 3 (0.42%) SQL Server Reporting Services
Development Applications
1 77 (10.80%) Git (software)
2 34 (4.77%) Axure RP
3 27 (3.79%) JIRA
4 20 (2.81%) TeamCity
5 18 (2.52%) webpack
6 14 (1.96%) Grunt
6 14 (1.96%) Jenkins
7 8 (1.12%) Dreamweaver
8 6 (0.84%) Crashlytics
8 6 (0.84%) gulp
9 5 (0.70%) Babel
9 5 (0.70%) Subversion
9 5 (0.70%) Xcode
10 3 (0.42%) Mocha
10 3 (0.42%) VersionOne
11 2 (0.28%) Codeship
12 1 (0.14%) CocoaPods
12 1 (0.14%) Jasmine
12 1 (0.14%) JBehave
12 1 (0.14%) Selenium
General
1 339 (47.55%) Marketing
2 129 (18.09%) Finance
3 115 (16.13%) Advertising
4 39 (5.47%) Banking
5 38 (5.33%) Retail
6 36 (5.05%) Publishing
7 22 (3.09%) Automotive
7 22 (3.09%) Legal
7 22 (3.09%) Telecoms
8 20 (2.81%) Games
9 16 (2.24%) Brand Awareness
10 12 (1.68%) Manufacturing
10 12 (1.68%) Music Industry
11 11 (1.54%) Electronics
12 9 (1.26%) Financial Institution
12 9 (1.26%) Multimedia
13 7 (0.98%) Retail Banking
14 6 (0.84%) Russian Language
15 4 (0.56%) Back Office
16 2 (0.28%) Front Office
Job Titles
1 162 (22.72%) Developer
2 65 (9.12%) Designer
3 46 (6.45%) Consultant
4 45 (6.31%) .NET Developer
4 45 (6.31%) Social Media Developer
5 40 (5.61%) Marketing Manager
6 36 (5.05%) Analyst
7 34 (4.77%) PPC Manager
7 34 (4.77%) Project Manager
8 31 (4.35%) Account Manager
8 31 (4.35%) Digital Project Manager
8 31 (4.35%) Senior Developer
8 31 (4.35%) UX Designer
9 30 (4.21%) PPC Account Manager
10 25 (3.51%) Social Media Manager
11 24 (3.37%) Graduate
12 22 (3.09%) Digital Designer
12 22 (3.09%) Junior
13 21 (2.95%) Lead Developer
14 20 (2.81%) C# Developer
Libraries, Frameworks & Software Standards
1 126 (17.67%) HTML
2 94 (13.18%) CSS
3 88 (12.34%) Node.js
4 68 (9.54%) .NET
5 62 (8.70%) RESTful
6 54 (7.57%) HTML5
7 53 (7.43%) ASP.NET Web API
8 47 (6.59%) React
9 44 (6.17%) ASP.NET
10 41 (5.75%) AngularJS
11 39 (5.47%) ASP.NET MVC
12 34 (4.77%) ASP.NET MVC 5
12 34 (4.77%) WCF
13 26 (3.65%) JSON
14 24 (3.37%) jQuery
15 22 (3.09%) REST
16 19 (2.66%) CSS3
16 19 (2.66%) Web Services
17 15 (2.10%) Django
18 14 (1.96%) Ajax
Miscellaneous
1 118 (16.55%) User Experience
2 72 (10.10%) Analytical Skills
3 45 (6.31%) BBC
4 44 (6.17%) Fintech
5 38 (5.33%) Mobile App
6 34 (4.77%) Blog
7 17 (2.38%) Greenfield Project
8 16 (2.24%) Digital Media
9 15 (2.10%) Algorithms
9 15 (2.10%) Animation
9 15 (2.10%) Marketing Technology
10 12 (1.68%) Enterprise Software
11 11 (1.54%) Hedge funds
11 11 (1.54%) Smartphone
12 10 (1.40%) Cloud Native
12 10 (1.40%) Computer Science
12 10 (1.40%) Graphic Design
12 10 (1.40%) Video Editing
13 9 (1.26%) FMCG
13 9 (1.26%) Management Information System
Operating Systems
1 31 (4.35%) Android
2 28 (3.93%) Apple iOS
3 13 (1.82%) Mac OS X
4 11 (1.54%) Linux
5 9 (1.26%) Windows
6 4 (0.56%) Unix
7 3 (0.42%) Windows 10
7 3 (0.42%) Windows Server
7 3 (0.42%) Windows Server 2008
8 2 (0.28%) CentOS
8 2 (0.28%) VMS
8 2 (0.28%) Windows Server 2012
9 1 (0.14%) CoreOS
9 1 (0.14%) Mac OS
9 1 (0.14%) Ubuntu
9 1 (0.14%) Windows 7
9 1 (0.14%) Windows 8
Processes & Methodologies
1 204 (28.61%) Analytics
2 194 (27.21%) Agile Software Development
3 129 (18.09%) Digital Marketing
4 126 (17.67%) SEO
5 85 (11.92%) CRM
6 83 (11.64%) Pay per click
7 75 (10.52%) TDD
8 71 (9.96%) E-Commerce
8 71 (9.96%) MVC
9 61 (8.56%) Project Management
10 53 (7.43%) Scrum
11 49 (6.87%) OO
12 48 (6.73%) Content Management
13 46 (6.45%) B2B
13 46 (6.45%) BDD
14 41 (5.75%) Business Intelligence
15 39 (5.47%) Business Development
16 38 (5.33%) Content Marketing
16 38 (5.33%) Social Media Management
17 37 (5.19%) Online Marketing
Programming Languages
1 109 (15.29%) JavaScript
2 71 (9.96%) C#
3 60 (8.42%) SQL
4 42 (5.89%) Python
5 41 (5.75%) Ruby
6 40 (5.61%) Java
7 24 (3.37%) PHP
8 16 (2.24%) C
9 15 (2.10%) R
9 15 (2.10%) Scala
10 12 (1.68%) C++
11 11 (1.54%) TypeScript
12 10 (1.40%) ES6
12 10 (1.40%) Objective-C
13 4 (0.56%) Perl
13 4 (0.56%) PHP 5
13 4 (0.56%) PHP 7
14 3 (0.42%) ActionScript
14 3 (0.42%) ActionScript 3.0
14 3 (0.42%) T-SQL
Qualifications
1 127 (17.81%) Degree
2 14 (1.96%) APMP
2 14 (1.96%) PhD
3 8 (1.12%) ISEB
4 6 (0.84%) AWS Certification
4 6 (0.84%) Master's Degree
5 5 (0.70%) Security Cleared
6 4 (0.56%) DV Cleared
6 4 (0.56%) SC Cleared
7 3 (0.42%) Computer Science Degree
8 2 (0.28%) A+ Certification
8 2 (0.28%) ISTQB
8 2 (0.28%) ISTQB Foundation Certification
8 2 (0.28%) MCP
8 2 (0.28%) Numerate Degree
9 1 (0.14%) CCNA
9 1 (0.14%) Cisco Certification
9 1 (0.14%) CWNA
9 1 (0.14%) ITIL Certification
Quality Assurance & Compliance
1 31 (4.35%) Actionable Recommendations
2 18 (2.52%) QA
3 6 (0.84%) Data Quality
4 4 (0.56%) COBIT
4 4 (0.56%) GCP
4 4 (0.56%) GDPR
4 4 (0.56%) ISO/IEC 27001
4 4 (0.56%) PCI DSS
5 3 (0.42%) SLA
6 2 (0.28%) PMO
System Software
1 17 (2.38%) Docker
2 5 (0.70%) VMware Infrastructure
3 3 (0.42%) Active Directory
3 3 (0.42%) Virtual Machines
4 1 (0.14%) Hyper-V
4 1 (0.14%) OpenSIPS
4 1 (0.14%) Xen
Systems Management
1 13 (1.82%) Opscode Chef
2 7 (0.98%) Puppet
3 6 (0.84%) Systems Management Server (SMS)
4 5 (0.70%) Ansible
5 4 (0.56%) Kubernetes
6 2 (0.28%) SCCM
6 2 (0.28%) WSUS
7 1 (0.14%) Nagios
Vendors
1 161 (22.58%) Google
2 95 (13.32%) Facebook
3 94 (13.18%) Adobe
4 87 (12.20%) Microsoft
5 60 (8.42%) Apple
6 45 (6.31%) Yahoo!
7 44 (6.17%) Sony
8 33 (4.63%) Twitter
9 23 (3.23%) Salesforce.com
10 17 (2.38%) Marketo
11 14 (1.96%) SAP
12 12 (1.68%) ServiceNow
13 11 (1.54%) IBM
13 11 (1.54%) Tableau
14 8 (1.12%) Cognizant
15 6 (0.84%) Cisco
15 6 (0.84%) Dynatrace
15 6 (0.84%) Hootsuite
15 6 (0.84%) Salesforce Marketing Cloud
15 6 (0.84%) SOASTA, Inc