Period
to 22 September 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 September 2020 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
22 Sep 2020
Same period 2019 Same period 2018
Rank 360 303 416
Rank change year-on-year -57 +113 -58
Permanent jobs citing Social Media 123 571 485
As % of all permanent jobs advertised in London 0.60% 1.04% 0.71%
As % of the Miscellaneous category 1.39% 2.50% 1.65%
Number of salaries quoted 100 394 390
Median annual salary £65,000 £51,250 £52,500
Median salary % change year-on-year +26.83% -2.38% +5.00%
10th Percentile £33,750 £27,500 £26,250
90th Percentile £122,500 £88,750 £95,000
England median annual salary £55,000 £45,000 £42,500
% change year-on-year +22.22% +5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 8,875 22,800 29,321
As % of all permanent IT jobs advertised in London 43.25% 41.38% 42.86%
Number of salaries quoted 7,165 17,730 22,494
Median annual salary £72,500 £65,000 £62,500
Median salary % change year-on-year +11.54% +4.00% +4.17%
10th Percentile £42,500 £35,000 £35,000
90th Percentile £119,800 £102,500 £97,500
England median annual salary £57,500 £53,500 £52,500
% change year-on-year +7.48% +1.90% +5.00%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a proportion of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

3-month moving average salary quoted in jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

Salary distribution for jobs citing Social Media in London over the 6 months to 22 September 2020.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 22 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +52 21 £60,000 -6.25% 4
South London +48 2 £37,500 -33.33%
West London +58 1 - - 4
Social Media
England

For the 6 months to 22 September 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 57 (46.34%) Marketing
2 42 (34.15%) Agile Software Development
3 37 (30.08%) JavaScript
4 33 (26.83%) Analytics
5 28 (22.76%) Blog
5 28 (22.76%) AWS
6 27 (21.95%) Node.js
7 26 (21.14%) Software Engineering
8 25 (20.33%) Java
8 25 (20.33%) E-Commerce
8 25 (20.33%) Google
9 24 (19.51%) Digital Marketing
9 24 (19.51%) Microservices
10 23 (18.70%) Continuous Integration
11 22 (17.89%) React
12 21 (17.07%) SEO
13 20 (16.26%) Python
13 20 (16.26%) Degree
13 20 (16.26%) Mobile App
13 20 (16.26%) DevOps
14 19 (15.45%) REST
14 19 (15.45%) Open Source
15 16 (13.01%) Spring
15 16 (13.01%) HTML
15 16 (13.01%) Apple iOS
15 16 (13.01%) Android
15 16 (13.01%) Data Science
16 15 (12.20%) Docker
16 15 (12.20%) Kubernetes
16 15 (12.20%) RESTful

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (8.94%) Confluence
2 8 (6.50%) Headless CMS
3 7 (5.69%) CMS
4 4 (3.25%) Apache Spark
4 4 (3.25%) WordPress
5 2 (1.63%) nginx
6 1 (0.81%) Adobe Experience Manager
6 1 (0.81%) Drupal
Applications
1 5 (4.07%) Photoshop
2 4 (3.25%) Adobe Illustrator
3 2 (1.63%) InDesign
3 2 (1.63%) Sketch
4 1 (0.81%) Adobe After Effects
4 1 (0.81%) Adobe Creative Suite
4 1 (0.81%) Chatbot
4 1 (0.81%) Figma
4 1 (0.81%) InVision
Business Applications
1 3 (2.44%) Magento
2 1 (0.81%) Shopify
2 1 (0.81%) WebTrends
Cloud Services
1 28 (22.76%) AWS
2 15 (12.20%) Azure
3 13 (10.57%) Google Analytics
4 12 (9.76%) GCP
5 11 (8.94%) GitHub
5 11 (8.94%) SaaS
6 10 (8.13%) Serverless
7 8 (6.50%) AWS Lambda
7 8 (6.50%) Azure Functions
7 8 (6.50%) Firebase
8 4 (3.25%) Trello
9 2 (1.63%) IaaS
9 2 (1.63%) PaaS
10 1 (0.81%) Amazon Kinesis
10 1 (0.81%) Asana
10 1 (0.81%) Azure Active Directory
10 1 (0.81%) Dialogflow
10 1 (0.81%) Google Tag Manager
10 1 (0.81%) Heroku
10 1 (0.81%) Office 365
Communications & Networking
1 7 (5.69%) Internet
2 2 (1.63%) HTTP
3 1 (0.81%) DHCP
3 1 (0.81%) DNS
3 1 (0.81%) Firewall
3 1 (0.81%) TCP/IP
3 1 (0.81%) VPN
3 1 (0.81%) Wi-Fi
Database & Business Intelligence
1 15 (12.20%) NoSQL
2 7 (5.69%) Big Data
3 6 (4.88%) Snowflake Schema
4 5 (4.07%) Data Warehouse
4 5 (4.07%) Looker
5 4 (3.25%) Apache Hive
5 4 (3.25%) Hadoop
6 2 (1.63%) Data Mining
6 2 (1.63%) Flink
6 2 (1.63%) Star Schema
7 1 (0.81%) Amazon RDS
7 1 (0.81%) Blockchain
7 1 (0.81%) MySQL
7 1 (0.81%) PostgreSQL
7 1 (0.81%) Relational Database
Development Applications
1 15 (12.20%) JIRA
2 13 (10.57%) Git (software)
3 10 (8.13%) JUnit
3 10 (8.13%) Mockito
3 10 (8.13%) Vagrant
4 4 (3.25%) Xcode
5 2 (1.63%) Atlassian Bamboo
5 2 (1.63%) Jenkins
5 2 (1.63%) Octopus Deploy
5 2 (1.63%) Selenium
5 2 (1.63%) TeamCity
6 1 (0.81%) Axure RP
6 1 (0.81%) GitLab
General
1 57 (46.34%) Marketing
2 14 (11.38%) Law
3 13 (10.57%) Advertising
4 12 (9.76%) Finance
5 7 (5.69%) Brand Awareness
5 7 (5.69%) Retail
6 6 (4.88%) Legal
7 3 (2.44%) Multimedia
7 3 (2.44%) Public Sector
8 2 (1.63%) Automotive
8 2 (1.63%) Manufacturing
8 2 (1.63%) Spanish Language
8 2 (1.63%) Telecoms
9 1 (0.81%) Banking
9 1 (0.81%) Electronics
9 1 (0.81%) Games
9 1 (0.81%) Publishing
Job Titles
1 44 (35.77%) Developer
2 18 (14.63%) Java Developer
3 10 (8.13%) Marketing Manager
4 9 (7.32%) Full Stack Developer
5 8 (6.50%) Designer
5 8 (6.50%) JavaScript Developer
5 8 (6.50%) Node.js Developer
6 7 (5.69%) Consultant
7 6 (4.88%) DevOps Engineer
7 6 (4.88%) SC Cleared Java Developer
7 6 (4.88%) Social Media Manager
8 5 (4.07%) Content Editor
8 5 (4.07%) Digital Designer
8 5 (4.07%) Front End Developer (Client-Side Developer)
8 5 (4.07%) React Developer
8 5 (4.07%) Social Media Developer
8 5 (4.07%) Technical Manager
8 5 (4.07%) UI Designer
8 5 (4.07%) UI/UX Designer
8 5 (4.07%) UX Designer
Libraries, Frameworks & Software Standards
1 27 (21.95%) Node.js
2 22 (17.89%) React
3 19 (15.45%) REST
4 16 (13.01%) HTML
4 16 (13.01%) Spring
5 15 (12.20%) RESTful
6 13 (10.57%) CSS
7 12 (9.76%) AngularJS
8 11 (8.94%) HTML5
9 10 (8.13%) Apache Camel
9 10 (8.13%) CSS3
9 10 (8.13%) Drools
9 10 (8.13%) JAX-RS
9 10 (8.13%) JMS
9 10 (8.13%) Spring Integration
9 10 (8.13%) WireMock
10 8 (6.50%) AWS Amplify
10 8 (6.50%) Ember.js
10 8 (6.50%) GraphQL
10 8 (6.50%) Serverless Framework
Miscellaneous
1 28 (22.76%) Blog
2 20 (16.26%) Mobile App
3 13 (10.57%) Analytical Skills
4 9 (7.32%) Algorithms
5 8 (6.50%) Cloud Native
5 8 (6.50%) User Experience
6 6 (4.88%) Digital Media
7 4 (3.25%) Animation
7 4 (3.25%) Clustering
7 4 (3.25%) Graphic Design
8 3 (2.44%) Data Structures
8 3 (2.44%) Greenfield Project
8 3 (2.44%) Self-Motivation
9 2 (1.63%) Internet of Things
9 2 (1.63%) Management Information System
9 2 (1.63%) Media Streaming
9 2 (1.63%) Photography
9 2 (1.63%) Video Editing
10 1 (0.81%) Online Gambling
10 1 (0.81%) Smartphone
Operating Systems
1 16 (13.01%) Android
1 16 (13.01%) Apple iOS
2 10 (8.13%) VMS
3 5 (4.07%) Linux
3 5 (4.07%) Windows
4 2 (1.63%) Unix
5 1 (0.81%) Mac OS
5 1 (0.81%) Mac OS X
5 1 (0.81%) Windows Mobile
Processes & Methodologies
1 42 (34.15%) Agile Software Development
2 33 (26.83%) Analytics
3 26 (21.14%) Software Engineering
4 25 (20.33%) E-Commerce
5 24 (19.51%) Digital Marketing
5 24 (19.51%) Microservices
6 23 (18.70%) Continuous Integration
7 21 (17.07%) SEO
8 20 (16.26%) DevOps
9 19 (15.45%) Open Source
10 16 (13.01%) Data Science
11 15 (12.20%) TDD
12 14 (11.38%) B2B
12 14 (11.38%) OO
13 13 (10.57%) Machine Learning
13 13 (10.57%) Unit Testing
14 12 (9.76%) Content Management
14 12 (9.76%) Test Automation
15 10 (8.13%) MVC
15 10 (8.13%) Pair Programming
Programming Languages
1 37 (30.08%) JavaScript
2 25 (20.33%) Java
3 20 (16.26%) Python
4 15 (12.20%) SQL
5 10 (8.13%) Java 8
6 6 (4.88%) Go
7 5 (4.07%) C
7 5 (4.07%) R
7 5 (4.07%) Scala
8 4 (3.25%) Apple Swift
8 4 (3.25%) TypeScript
9 3 (2.44%) Objective-C
10 2 (1.63%) Kotlin
10 2 (1.63%) PHP
10 2 (1.63%) XPath
11 1 (0.81%) C#
Qualifications
1 20 (16.26%) Degree
2 7 (5.69%) SC Cleared
2 7 (5.69%) Security Cleared
3 3 (2.44%) CEH
3 3 (2.44%) CISA
3 3 (2.44%) CISM
3 3 (2.44%) CISSP
3 3 (2.44%) OSCP
4 2 (1.63%) AWS Certification
4 2 (1.63%) Computer Science Degree
Quality Assurance & Compliance
1 3 (2.44%) QA
2 1 (0.81%) GDPR
2 1 (0.81%) GxP
2 1 (0.81%) NCSC
2 1 (0.81%) PCI DSS
2 1 (0.81%) Sarbanes-Oxley
System Software
1 15 (12.20%) Docker
2 2 (1.63%) HDFS
3 1 (0.81%) Active Directory
Systems Management
1 15 (12.20%) Kubernetes
2 7 (5.69%) Terraform
3 5 (4.07%) Ansible
4 2 (1.63%) Puppet
5 1 (0.81%) Microsoft Intune
5 1 (0.81%) Single Sign-On
Vendors
1 25 (20.33%) Google
2 14 (11.38%) Facebook
3 11 (8.94%) Instagram
4 5 (4.07%) Adobe
4 5 (4.07%) Twitter
5 3 (2.44%) HubSpot
5 3 (2.44%) YouTube
6 2 (1.63%) BT
6 2 (1.63%) Cloudera
6 2 (1.63%) Hootsuite
6 2 (1.63%) Microsoft
6 2 (1.63%) Salesforce.com
6 2 (1.63%) SAP
7 1 (0.81%) Apple
7 1 (0.81%) Brandwatch
7 1 (0.81%) IBM
7 1 (0.81%) Marketo
7 1 (0.81%) Pardot
7 1 (0.81%) ServiceNow
7 1 (0.81%) Tableau