Period
to 17 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 397 369 326
Rank change year-on-year -28 -43 -104
Permanent jobs citing Social Media 520 658 824
As % of all permanent IT jobs advertised in London 0.75% 0.89% 1.02%
As % of the Miscellaneous category 1.54% 1.80% 2.13%
Number of salaries quoted 397 496 689
London median annual salary £51,500 £50,000 £50,000
Median salary % change year-on-year +3.00% - +5.26%
10th Percentile £26,650 £27,500 £26,250
90th Percentile £95,000 £89,375 £85,000
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 33,862 36,579 38,626
As % of all permanent IT jobs advertised in London 48.60% 49.55% 47.69%
Number of salaries quoted 26,202 26,756 32,831
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £95,000 £92,500 £87,500
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 17 August 2018.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -27 88 £50,000 +17.65% 31
West London +44 36 £42,500 -15.00% 16
South London -5 11 £36,368 +21.23% 1
North London - 2 £57,500 - 1
East London -11 1 £23,500 -69.68% 3
Social Media
England

For the 6 months to 17 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 271 (52.12%) Marketing
2 128 (24.62%) Analytics
3 116 (22.31%) Degree
4 103 (19.81%) Google
5 96 (18.46%) Digital Marketing
6 95 (18.27%) Agile Software Development
7 82 (15.77%) SEO
8 76 (14.62%) Finance
9 75 (14.42%) CRM
10 72 (13.85%) Facebook
11 71 (13.65%) Project Management
12 68 (13.08%) SQL
13 64 (12.31%) JavaScript
14 62 (11.92%) Problem-Solving
15 59 (11.35%) User Experience
15 59 (11.35%) HTML
16 55 (10.58%) CSS
16 55 (10.58%) B2B
16 55 (10.58%) Analytical Skills
17 52 (10.00%) Advertising
17 52 (10.00%) Copywriting
18 51 (9.81%) TDD
18 51 (9.81%) Machine Learning
19 50 (9.62%) Big Data
19 50 (9.62%) Python
20 49 (9.42%) E-Commerce
20 49 (9.42%) Content Management
21 48 (9.23%) .NET
21 48 (9.23%) Marketing Strategy
22 47 (9.04%) C#

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (8.85%) CMS
2 10 (1.92%) Apache Spark
2 10 (1.92%) SharePoint
3 8 (1.54%) Elasticsearch
3 8 (1.54%) WordPress
4 6 (1.15%) Confluence
4 6 (1.15%) SAS
4 6 (1.15%) TYPO3
5 4 (0.77%) Predix
5 4 (0.77%) ThingWorx
6 3 (0.58%) Apache
6 3 (0.58%) Drupal
6 3 (0.58%) JBoss
6 3 (0.58%) Kentico
6 3 (0.58%) Marvel
6 3 (0.58%) Tomcat
7 2 (0.38%) Cloud Foundry
8 1 (0.19%) Adobe Experience Manager
8 1 (0.19%) concrete5
8 1 (0.19%) Facebook Platform
Applications
1 29 (5.58%) Photoshop
2 20 (3.85%) Microsoft PowerPoint
3 19 (3.65%) Microsoft Excel
4 13 (2.50%) Microsoft Office
5 12 (2.31%) Adobe Illustrator
6 7 (1.35%) InDesign
6 7 (1.35%) MS Visio
7 6 (1.15%) Adobe After Effects
8 5 (0.96%) SPSS
9 4 (0.77%) Adobe Creative Suite
9 4 (0.77%) Adobe Premiere
9 4 (0.77%) InVision
10 3 (0.58%) Spreadsheet
11 2 (0.38%) Microsoft Project
12 1 (0.19%) Chatbot
12 1 (0.19%) CINEMA 4D
Business Applications
1 7 (1.35%) Dynamics CRM
2 5 (0.96%) Sprinklr
3 3 (0.58%) Magento
4 2 (0.38%) Eikon
4 2 (0.38%) Payment Gateway
4 2 (0.38%) Salesforce.com CRM
5 1 (0.19%) Aareon QL
5 1 (0.19%) Academy Housing
5 1 (0.19%) Adobe Campaign
5 1 (0.19%) Eloqua
5 1 (0.19%) MIS ActiveH
5 1 (0.19%) Northgate Housing
5 1 (0.19%) OPENContractor
5 1 (0.19%) OPENHousing
5 1 (0.19%) Orchard Housing
5 1 (0.19%) Servitor
5 1 (0.19%) Social Studio
5 1 (0.19%) Unit4 Business World
Cloud Services
1 46 (8.85%) Amazon AWS
1 46 (8.85%) Google Analytics
2 30 (5.77%) AdWords
3 25 (4.81%) SaaS
4 17 (3.27%) Microsoft Azure
5 9 (1.73%) Adobe Analytics
5 9 (1.73%) Cloud Computing
5 9 (1.73%) Google Cloud Platform
5 9 (1.73%) MailChimp
6 5 (0.96%) Adobe Creative Cloud
6 5 (0.96%) GitHub
7 4 (0.77%) Office 365
8 3 (0.58%) Amazon EMR
8 3 (0.58%) AWS Lambda
8 3 (0.58%) PaaS
8 3 (0.58%) Serverless
9 2 (0.38%) Amazon EC2
9 2 (0.38%) Google App Engine
9 2 (0.38%) Google Tag Manager
9 2 (0.38%) Slack
Communications & Networking
1 27 (5.19%) Internet
2 14 (2.69%) Intranet
3 11 (2.12%) Extranet
4 6 (1.15%) Wi-Fi
5 5 (0.96%) Skype
5 5 (0.96%) Unified Communications
5 5 (0.96%) VoIP
6 3 (0.58%) SMS
7 2 (0.38%) Broadband
7 2 (0.38%) DNS
7 2 (0.38%) VPN
7 2 (0.38%) WebEx
8 1 (0.19%) Cisco ASA
8 1 (0.19%) DHCP
8 1 (0.19%) RTMP
8 1 (0.19%) SAN
8 1 (0.19%) Software-Defined Networking
8 1 (0.19%) SSL
8 1 (0.19%) TCP/IP
Database & Business Intelligence
1 50 (9.62%) Big Data
2 35 (6.73%) SQL Server
3 33 (6.35%) NoSQL
4 29 (5.58%) SQL Server 2016
5 11 (2.12%) Hadoop
6 8 (1.54%) PostgreSQL
7 7 (1.35%) Amazon DynamoDB
7 7 (1.35%) Relational Database
8 5 (0.96%) Data Mining
8 5 (0.96%) MongoDB
8 5 (0.96%) Power BI
9 4 (0.77%) Apache Cassandra
9 4 (0.77%) Blockchain
9 4 (0.77%) MySQL
10 3 (0.58%) Apache Hive
10 3 (0.58%) Data Warehouse
10 3 (0.58%) HBase
11 2 (0.38%) CouchDB
11 2 (0.38%) EDMS
11 2 (0.38%) MarkLogic
Development Applications
1 39 (7.50%) Git (software)
2 20 (3.85%) JIRA
3 11 (2.12%) Jenkins
3 11 (2.12%) Selenium
4 10 (1.92%) Cucumber
4 10 (1.92%) JUnit
4 10 (1.92%) TestNG
5 5 (0.96%) Dreamweaver
5 5 (0.96%) VersionOne
6 3 (0.58%) TeamCity
7 2 (0.38%) Ant
7 2 (0.38%) Apache Continuum
7 2 (0.38%) Appium
7 2 (0.38%) Hudson
7 2 (0.38%) JIRA Agile
7 2 (0.38%) MSBuild
7 2 (0.38%) PyCharm
7 2 (0.38%) RSpec
7 2 (0.38%) SoapUI
7 2 (0.38%) webpack
General
1 271 (52.12%) Marketing
2 76 (14.62%) Finance
3 52 (10.00%) Advertising
4 36 (6.92%) Publishing
5 34 (6.54%) Retail
6 24 (4.62%) Banking
7 22 (4.23%) Financial Institution
8 18 (3.46%) Investment Banking
9 17 (3.27%) Multimedia
9 17 (3.27%) Telecoms
10 14 (2.69%) Brand Awareness
11 13 (2.50%) Manufacturing
12 11 (2.12%) French Language
12 11 (2.12%) German Language
13 10 (1.92%) Dutch Language
14 8 (1.54%) Games
15 7 (1.35%) Legal
16 5 (0.96%) Law
17 4 (0.77%) Digital Economy
17 4 (0.77%) Electronics
Job Titles
1 109 (20.96%) Developer
2 41 (7.88%) Marketing Manager
3 39 (7.50%) .NET Developer
4 33 (6.35%) Analyst
5 31 (5.96%) Social Media Developer
6 29 (5.58%) Social Media Manager
7 22 (4.23%) Designer
8 19 (3.65%) Front End Developer (Client-Side Developer)
9 18 (3.46%) Marketing Executive
10 17 (3.27%) Consultant
11 16 (3.08%) Architect
12 15 (2.88%) Business Analyst
13 14 (2.69%) Digital Analyst
13 14 (2.69%) Project Manager
13 14 (2.69%) Senior Manager
14 13 (2.50%) React Developer
14 13 (2.50%) Senior Developer
15 10 (1.92%) Digital Marketing Manager
15 10 (1.92%) Marketing Specialist
15 10 (1.92%) Solutions Architect
Libraries, Frameworks & Software Standards
1 59 (11.35%) HTML
2 55 (10.58%) CSS
3 48 (9.23%) .NET
4 38 (7.31%) Node.js
5 37 (7.12%) RESTful
6 32 (6.15%) ASP.NET
6 32 (6.15%) React
7 31 (5.96%) ASP.NET MVC
8 29 (5.58%) ASP.NET Web API
8 29 (5.58%) WCF
9 22 (4.23%) AngularJS
9 22 (4.23%) Web Services
10 20 (3.85%) Natural Language Processing
11 19 (3.65%) .NET Core
12 18 (3.46%) HTML5
13 14 (2.69%) CSS3
14 11 (2.12%) .NET Framework
14 11 (2.12%) ASP.NET MVC 5
15 9 (1.73%) Flask
16 8 (1.54%) Kafka
Miscellaneous
1 59 (11.35%) User Experience
2 55 (10.58%) Analytical Skills
3 35 (6.73%) Blog
4 29 (5.58%) BBC
5 26 (5.00%) Computer Science
5 26 (5.00%) Fintech
6 22 (4.23%) Mobile App
7 18 (3.46%) New Media
7 18 (3.46%) Self-Motivation
8 17 (3.27%) Cyberthreat
8 17 (3.27%) FMCG
9 16 (3.08%) Digital Media
10 12 (2.31%) Management Information System
11 9 (1.73%) Marketing Technology
12 8 (1.54%) Life Science
13 7 (1.35%) Algorithms
13 7 (1.35%) Video Editing
14 6 (1.15%) Internet of Things
14 6 (1.15%) Photography
14 6 (1.15%) Video Conferencing
Operating Systems
1 18 (3.46%) Windows
2 9 (1.73%) Android
2 9 (1.73%) Apple iOS
3 5 (0.96%) Linux
4 3 (0.58%) Unix
5 2 (0.38%) Mac OS X
5 2 (0.38%) Windows 10
6 1 (0.19%) Windows Server
Processes & Methodologies
1 128 (24.62%) Analytics
2 96 (18.46%) Digital Marketing
3 95 (18.27%) Agile Software Development
4 82 (15.77%) SEO
5 75 (14.42%) CRM
6 71 (13.65%) Project Management
7 62 (11.92%) Problem-Solving
8 55 (10.58%) B2B
9 52 (10.00%) Copywriting
10 51 (9.81%) Machine Learning
10 51 (9.81%) TDD
11 49 (9.42%) Content Management
11 49 (9.42%) E-Commerce
12 48 (9.23%) Marketing Strategy
13 44 (8.46%) BDD
14 41 (7.88%) Email Marketing
15 40 (7.69%) MVC
16 39 (7.50%) Pay per click
17 38 (7.31%) Data Science
18 37 (7.12%) Business Development
Programming Languages
1 68 (13.08%) SQL
2 64 (12.31%) JavaScript
3 50 (9.62%) Python
4 47 (9.04%) C#
5 36 (6.92%) Ruby
6 26 (5.00%) Java
7 23 (4.42%) R
8 18 (3.46%) C++
9 16 (3.08%) C
9 16 (3.08%) MATLAB
9 16 (3.08%) PHP
10 10 (1.92%) ES6
11 8 (1.54%) Scala
12 3 (0.58%) Go
12 3 (0.58%) VBA
13 2 (0.38%) Java 8
13 2 (0.38%) T-SQL
14 1 (0.19%) Objective-C
14 1 (0.19%) Perl
14 1 (0.19%) Shell Script
Qualifications
1 116 (22.31%) Degree
2 18 (3.46%) PhD
3 10 (1.92%) Computer Science Degree
4 6 (1.15%) Security Cleared
5 5 (0.96%) SC Cleared
6 4 (0.77%) DV Cleared
7 2 (0.38%) CBAP
8 1 (0.19%) AWS Certification
8 1 (0.19%) ISEB
8 1 (0.19%) Master's Degree
8 1 (0.19%) Numerate Degree
8 1 (0.19%) PMI Certification
8 1 (0.19%) PMP
8 1 (0.19%) RHCE
Quality Assurance & Compliance
1 23 (4.42%) QA
2 13 (2.50%) GDPR
3 6 (1.15%) Data Quality
4 5 (0.96%) WCAG
5 4 (0.77%) Cyber Essentials
5 4 (0.77%) Cyber Essentials PLUS
6 3 (0.58%) GCP
7 2 (0.38%) IFRS
System Software
1 16 (3.08%) Docker
2 2 (0.38%) Active Directory
2 2 (0.38%) Apache Flume
3 1 (0.19%) KVM
3 1 (0.19%) VMware Infrastructure
Systems Management
1 10 (1.92%) Puppet
2 9 (1.73%) Kubernetes
3 8 (1.54%) Opscode Chef
4 4 (0.77%) Ansible
5 3 (0.58%) Terraform
6 2 (0.38%) Ambari
6 2 (0.38%) Consul
6 2 (0.38%) cPanel
7 1 (0.19%) Cobbler
7 1 (0.19%) Grafana
7 1 (0.19%) linkerd
7 1 (0.19%) Nagios
7 1 (0.19%) Prometheus
7 1 (0.19%) Salt
7 1 (0.19%) Systems Management Server (SMS)
Vendors
1 103 (19.81%) Google
2 72 (13.85%) Facebook
3 45 (8.65%) Microsoft
4 37 (7.12%) Twitter
5 33 (6.35%) Adobe
6 31 (5.96%) Sony
7 29 (5.58%) Apple
7 29 (5.58%) Yahoo!
8 17 (3.27%) Cognizant
9 15 (2.88%) Salesforce.com
10 13 (2.50%) Oracle
11 11 (2.12%) Capita
12 10 (1.92%) Sun
12 10 (1.92%) Tableau
13 8 (1.54%) HubSpot
13 8 (1.54%) Marketo
13 8 (1.54%) Pardot
13 8 (1.54%) Sitecore
14 5 (0.96%) CA Agile Central
14 5 (0.96%) IBM