Period
to 13 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 13 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 370 346 326
Rank change year-on-year -24 -20 -19
Permanent jobs citing Social Media 501 685 739
As % of all permanent IT jobs advertised in London 0.75% 0.92% 1.00%
As % of the Miscellaneous category 1.64% 1.94% 2.24%
Number of salaries quoted 377 551 648
London median annual salary £52,000 £50,000 £52,500
Median salary % change year-on-year +4.00% -4.76% +10.53%
10th Percentile £29,700 £26,750 £26,925
90th Percentile £95,000 £82,500 £86,250
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 30,581 35,228 33,040
As % of all permanent IT jobs advertised in London 45.95% 47.44% 44.64%
Number of salaries quoted 24,132 25,618 27,932
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £36,250 £35,000 £32,500
90th Percentile £97,500 £92,500 £91,250
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +2.04%

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 13 December 2018.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -55 63 £52,500 -4.55% 23
West London +20 30 £45,000 -30.77% 17
South London -24 13 £36,368 +27.61% 1
East London +5 3 £23,500 -37.33% 10
North London - 1 - - 3
Social Media
England

For the 6 months to 13 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 230 (45.91%) Marketing
2 106 (21.16%) Agile Software Development
3 105 (20.96%) Analytics
4 87 (17.37%) Degree
5 85 (16.97%) JavaScript
6 84 (16.77%) Google
7 71 (14.17%) SQL
8 69 (13.77%) Digital Marketing
9 68 (13.57%) HTML
10 66 (13.17%) Python
11 65 (12.97%) C#
12 64 (12.77%) Facebook
13 62 (12.38%) CSS
14 57 (11.38%) Finance
14 57 (11.38%) Analytical Skills
15 55 (10.98%) Adobe
16 54 (10.78%) User Experience
16 54 (10.78%) Machine Learning
17 52 (10.38%) SEO
18 51 (10.18%) Web Development
19 50 (9.98%) .NET
20 49 (9.78%) E-Commerce
21 48 (9.58%) Microsoft
21 48 (9.58%) DevOps
22 46 (9.18%) CRM
22 46 (9.18%) Git (software)
23 45 (8.98%) Big Data
24 44 (8.78%) Advertising
25 43 (8.58%) B2B
25 43 (8.58%) Marketing Strategy

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (6.59%) CMS
2 18 (3.59%) Elasticsearch
3 15 (2.99%) Apache
4 11 (2.20%) Apache Spark
4 11 (2.20%) SharePoint
5 10 (2.00%) GlassFish
5 10 (2.00%) Tomcat
6 7 (1.40%) SAS
7 6 (1.20%) DNN
7 6 (1.20%) IIS
8 5 (1.00%) Kentico
8 5 (1.00%) WordPress
9 3 (0.60%) Adobe Experience Manager
10 2 (0.40%) Confluence
10 2 (0.40%) Drupal
10 2 (0.40%) Marvel
10 2 (0.40%) Skype for Business
11 1 (0.20%) Facebook Platform
11 1 (0.20%) Mule
11 1 (0.20%) WebSphere
Applications
1 28 (5.59%) Microsoft Excel
2 22 (4.39%) Microsoft PowerPoint
3 21 (4.19%) Microsoft Office
4 19 (3.79%) Photoshop
5 15 (2.99%) Adobe Creative Suite
5 15 (2.99%) Adobe Illustrator
6 11 (2.20%) InDesign
7 7 (1.40%) Adobe After Effects
8 6 (1.20%) SPSS
9 4 (0.80%) Adobe Premiere
10 2 (0.40%) Acrobat
10 2 (0.40%) Chatbot
10 2 (0.40%) InVision
10 2 (0.40%) Microsoft Project
10 2 (0.40%) MS Visio
11 1 (0.20%) CINEMA 4D
11 1 (0.20%) Final Cut Pro
11 1 (0.20%) OmniGraffle
Business Applications
1 6 (1.20%) Dynamics CRM
2 5 (1.00%) WebTrends
3 3 (0.60%) Sprinklr
4 2 (0.40%) Salesforce.com CRM
5 1 (0.20%) Aareon QL
5 1 (0.20%) Academy Housing
5 1 (0.20%) Magento
5 1 (0.20%) MIS ActiveH
5 1 (0.20%) Northgate Housing
5 1 (0.20%) OPENContractor
5 1 (0.20%) OPENHousing
5 1 (0.20%) Orchard Housing
5 1 (0.20%) Servitor
5 1 (0.20%) Social Studio
Cloud Services
1 35 (6.99%) Amazon AWS
2 34 (6.79%) Google Analytics
3 23 (4.59%) SaaS
4 17 (3.39%) AdWords
5 15 (2.99%) Microsoft Azure
6 12 (2.40%) GitHub
7 11 (2.20%) Adobe Analytics
8 6 (1.20%) Google Cloud Platform
8 6 (1.20%) Office 365
9 5 (1.00%) Adobe Creative Cloud
9 5 (1.00%) Google Tag Manager
9 5 (1.00%) iPaaS
9 5 (1.00%) Salesforce Sales Cloud
10 4 (0.80%) MailChimp
10 4 (0.80%) PaaS
11 3 (0.60%) Trello
12 2 (0.40%) Apigee
12 2 (0.40%) G Suite
12 2 (0.40%) Google Play
13 1 (0.20%) Data Lake Analytics
Communications & Networking
1 10 (2.00%) Internet
2 6 (1.20%) DNS
2 6 (1.20%) Firewall
3 5 (1.00%) Extranet
3 5 (1.00%) SMS
4 4 (0.80%) Wi-Fi
5 3 (0.60%) Broadband
5 3 (0.60%) Unified Communications
6 2 (0.40%) Cisco ICM
6 2 (0.40%) Intranet
6 2 (0.40%) Skype
7 1 (0.20%) DHCP
7 1 (0.20%) Software-Defined Networking
7 1 (0.20%) VLAN
Database & Business Intelligence
1 45 (8.98%) Big Data
2 37 (7.39%) NoSQL
2 37 (7.39%) SQL Server
3 26 (5.19%) SQL Server 2016
4 19 (3.79%) Relational Database
5 18 (3.59%) Hadoop
6 14 (2.79%) Power BI
7 10 (2.00%) Geospatial Data
8 7 (1.40%) Data Mining
8 7 (1.40%) MySQL
9 6 (1.20%) PostgreSQL
10 5 (1.00%) BusinessObjects
11 4 (0.80%) Apache Cassandra
11 4 (0.80%) MongoDB
11 4 (0.80%) Redis
12 3 (0.60%) Blockchain
13 2 (0.40%) Data Warehouse
13 2 (0.40%) MariaDB
14 1 (0.20%) InterSystems Cache
14 1 (0.20%) RDBMS
Development Applications
1 46 (9.18%) Git (software)
2 18 (3.59%) JIRA
3 16 (3.19%) Jenkins
4 10 (2.00%) Visual Studio
5 8 (1.60%) Selenium
6 5 (1.00%) TeamCity
7 4 (0.80%) Appium
7 4 (0.80%) Atlassian Bamboo
7 4 (0.80%) Axure RP
7 4 (0.80%) Cucumber
7 4 (0.80%) Gatling
7 4 (0.80%) JMeter
7 4 (0.80%) Octopus Deploy
8 3 (0.60%) Balsamiq Mockups
8 3 (0.60%) Dreamweaver
8 3 (0.60%) WebDriver
9 2 (0.40%) VersionOne
10 1 (0.20%) Hudson
10 1 (0.20%) JUnit
10 1 (0.20%) Rational Software Modeler
General
1 230 (45.91%) Marketing
2 57 (11.38%) Finance
3 44 (8.78%) Advertising
4 38 (7.58%) Publishing
5 35 (6.99%) Telecoms
6 34 (6.79%) Retail
7 18 (3.59%) Banking
7 18 (3.59%) Brand Awareness
8 17 (3.39%) Games
9 15 (2.99%) Law
10 13 (2.59%) Manufacturing
11 10 (2.00%) Electronics
11 10 (2.00%) Multimedia
12 8 (1.60%) Financial Institution
13 6 (1.20%) Investment Banking
14 4 (0.80%) Legal
15 3 (0.60%) German Language
16 2 (0.40%) iGaming
17 1 (0.20%) Portuguese Language
17 1 (0.20%) Spanish Language
Job Titles
1 117 (23.35%) Developer
2 41 (8.18%) Analyst
3 35 (6.99%) .NET Developer
3 35 (6.99%) Marketing Manager
4 28 (5.59%) Social Media Developer
5 25 (4.99%) Designer
6 18 (3.59%) Consultant
7 15 (2.99%) Digital Analyst
7 15 (2.99%) Product Manager
8 14 (2.79%) Front End Developer (Client-Side Developer)
9 13 (2.59%) Data Analyst
9 13 (2.59%) Senior Developer
9 13 (2.59%) Social Media Manager
10 12 (2.40%) Data Engineer
10 12 (2.40%) Head of Digital
10 12 (2.40%) Senior Manager
10 12 (2.40%) Web Developer
11 11 (2.20%) Data Scientist
11 11 (2.20%) Digital Marketing Manager
11 11 (2.20%) Software Engineer
Libraries, Frameworks & Software Standards
1 68 (13.57%) HTML
2 62 (12.38%) CSS
3 50 (9.98%) .NET
4 41 (8.18%) RESTful
5 35 (6.99%) Node.js
6 32 (6.39%) JSON
7 29 (5.79%) ASP.NET Web API
8 28 (5.59%) .NET Core
8 28 (5.59%) ASP.NET
9 27 (5.39%) ASP.NET MVC
9 27 (5.39%) Natural Language Processing
10 26 (5.19%) HTML5
10 26 (5.19%) WCF
10 26 (5.19%) Web Services
11 22 (4.39%) AngularJS
11 22 (4.39%) React
12 17 (3.39%) XML
13 16 (3.19%) CSS3
14 12 (2.40%) .NET Framework
14 12 (2.40%) REST
Miscellaneous
1 57 (11.38%) Analytical Skills
2 54 (10.78%) User Experience
3 33 (6.59%) Blog
4 26 (5.19%) BBC
5 21 (4.19%) Digital Media
6 17 (3.39%) Management Information System
6 17 (3.39%) Mobile App
7 15 (2.99%) Self-Motivation
8 12 (2.40%) Fintech
9 10 (2.00%) Smart City
10 9 (1.80%) Data Protection Act
11 7 (1.40%) Algorithms
12 6 (1.20%) Animation
12 6 (1.20%) Credit Risk
12 6 (1.20%) Cyberthreat
13 5 (1.00%) Marketing Technology
13 5 (1.00%) Photography
13 5 (1.00%) Tandem
13 5 (1.00%) Video Conferencing
13 5 (1.00%) W3C
Operating Systems
1 32 (6.39%) Windows
2 31 (6.19%) Apple iOS
3 29 (5.79%) Android
4 11 (2.20%) Linux
5 7 (1.40%) Unix
6 5 (1.00%) Windows NT
7 2 (0.40%) Windows 10
7 2 (0.40%) Windows Server
8 1 (0.20%) Mac OS
8 1 (0.20%) Windows 7
Processes & Methodologies
1 106 (21.16%) Agile Software Development
2 105 (20.96%) Analytics
3 69 (13.77%) Digital Marketing
4 54 (10.78%) Machine Learning
5 52 (10.38%) SEO
6 51 (10.18%) Web Development
7 49 (9.78%) E-Commerce
8 48 (9.58%) DevOps
9 46 (9.18%) CRM
10 43 (8.58%) B2B
10 43 (8.58%) Data Science
10 43 (8.58%) Marketing Strategy
10 43 (8.58%) Problem-Solving
11 41 (8.18%) Business Development
12 36 (7.19%) Software Engineering
13 35 (6.99%) TDD
14 34 (6.79%) Business Intelligence
14 34 (6.79%) MVC
14 34 (6.79%) Visualisation
15 33 (6.59%) Scrum
Programming Languages
1 85 (16.97%) JavaScript
2 71 (14.17%) SQL
3 66 (13.17%) Python
4 65 (12.97%) C#
5 40 (7.98%) PHP
6 28 (5.59%) Java
6 28 (5.59%) Ruby
7 26 (5.19%) C
8 24 (4.79%) R
9 22 (4.39%) C++
10 11 (2.20%) Apple Swift
11 10 (2.00%) Objective-C
12 9 (1.80%) ES6
13 6 (1.20%) Elixir
13 6 (1.20%) Erlang
13 6 (1.20%) MATLAB
14 5 (1.00%) Bash Shell
14 5 (1.00%) VB
15 4 (0.80%) Perl
16 3 (0.60%) Go
Qualifications
1 87 (17.37%) Degree
2 17 (3.39%) DV Cleared
2 17 (3.39%) Security Cleared
3 14 (2.79%) PhD
4 12 (2.40%) Computer Science Degree
5 9 (1.80%) SC Cleared
6 4 (0.80%) Numerate Degree
7 3 (0.60%) Master's Degree
8 2 (0.40%) CEH
8 2 (0.40%) CISA
8 2 (0.40%) CISM
8 2 (0.40%) CISSP
8 2 (0.40%) PRINCE2 Certification
9 1 (0.20%) PMI Certification
9 1 (0.20%) PMP
Quality Assurance & Compliance
1 19 (3.79%) GDPR
2 12 (2.40%) QA
3 11 (2.20%) Data Quality
4 6 (1.20%) Cyber Essentials
4 6 (1.20%) Cyber Essentials PLUS
5 5 (1.00%) WCAG
6 3 (0.60%) ISO/IEC 27001
7 1 (0.20%) SLA
System Software
1 18 (3.59%) Docker
2 1 (0.20%) Active Directory
Systems Management
1 12 (2.40%) Opscode Chef
2 10 (2.00%) Kubernetes
3 6 (1.20%) Puppet
4 4 (0.80%) Ansible
4 4 (0.80%) Terraform
5 1 (0.20%) Jamf Pro
5 1 (0.20%) logstash
5 1 (0.20%) Systems Management Server (SMS)
Vendors
1 84 (16.77%) Google
2 64 (12.77%) Facebook
3 55 (10.98%) Adobe
4 48 (9.58%) Microsoft
5 37 (7.39%) Sony
6 28 (5.59%) Apple
7 26 (5.19%) Yahoo!
8 25 (4.99%) Salesforce.com
9 22 (4.39%) Tableau
9 22 (4.39%) Twitter
10 13 (2.59%) Oracle
10 13 (2.59%) SAP
11 12 (2.40%) IBM
12 11 (2.20%) Pardot
13 7 (1.40%) Fujitsu
13 7 (1.40%) HubSpot
13 7 (1.40%) Splunk
13 7 (1.40%) WorldPay
14 6 (1.20%) Omniture
15 5 (1.00%) Sun