Period
to 25 February 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 25 February 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 329 300 342
Rank change year-on-year -29 +42 -137
Permanent jobs citing Social Media 670 734 828
As % of all permanent IT jobs advertised in London 0.97% 1.06% 0.97%
As % of the Miscellaneous category 2.05% 2.31% 2.02%
Number of salaries quoted 530 635 638
London median annual salary £50,000 £50,000 £50,000
10th Percentile £26,750 £26,274 £28,250
90th Percentile £85,125 £87,000 £77,500
England median annual salary £39,000 £38,000 £42,500
% change year-on-year +2.63% -10.59% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 32,728 31,829 41,030
As % of all permanent IT jobs advertised in London 47.31% 45.84% 47.82%
Number of salaries quoted 26,087 26,664 33,923
London median annual salary £60,000 £58,500 £55,500
Median salary % change year-on-year +2.56% +5.41% +0.91%
10th Percentile £35,000 £32,500 £32,500
90th Percentile £95,000 £91,250 £87,500
England median annual salary £50,000 £50,000 £50,000

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 25 February 2018.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -6 115 £55,000 +37.50% 35
South London +18 36 £28,750 -10.16%
West London -5 30 £65,000 +73.33% 28
East London -12 4 £37,500 +56.25% 6
Social Media
England

For the 6 months to 25 February 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 304 (45.37%) Marketing
2 186 (27.76%) Analytics
3 174 (25.97%) Agile Software Development
4 154 (22.99%) Google
5 140 (20.90%) Digital Marketing
6 122 (18.21%) SEO
7 119 (17.76%) Degree
8 110 (16.42%) User Experience
9 102 (15.22%) Facebook
10 101 (15.07%) Pay per click
11 95 (14.18%) Advertising
12 93 (13.88%) Finance
13 89 (13.28%) HTML
14 85 (12.69%) JavaScript
14 85 (12.69%) CRM
15 81 (12.09%) Node.js
16 78 (11.64%) CSS
17 76 (11.34%) E-Commerce
17 76 (11.34%) TDD
17 76 (11.34%) Analytical Skills
18 73 (10.90%) Google Analytics
19 70 (10.45%) Microsoft
20 67 (10.00%) SQL
20 67 (10.00%) MVC
21 66 (9.85%) Apple
22 65 (9.70%) Git (software)
23 63 (9.40%) SQL Server
24 62 (9.25%) C#
25 61 (9.10%) B2B
26 60 (8.96%) Project Management

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (7.01%) CMS
2 22 (3.28%) WordPress
3 19 (2.84%) SharePoint
4 11 (1.64%) Apache Spark
5 9 (1.34%) Adobe Experience Manager
5 9 (1.34%) IIS
6 7 (1.04%) SharePoint 2013
7 6 (0.90%) Ethereum
8 5 (0.75%) Elasticsearch
9 4 (0.60%) Drupal
9 4 (0.60%) SharePoint 2010
9 4 (0.60%) TYPO3
10 3 (0.45%) Apache
10 3 (0.45%) Apache Solr
10 3 (0.45%) SAS
11 2 (0.30%) Cloud Foundry
11 2 (0.30%) JBoss
11 2 (0.30%) WebLogic
11 2 (0.30%) WebSphere
12 1 (0.15%) Predix
Applications
1 56 (8.36%) Microsoft Excel
2 48 (7.16%) Photoshop
3 28 (4.18%) Adobe Illustrator
4 26 (3.88%) Microsoft Office
5 22 (3.28%) InVision
5 22 (3.28%) Microsoft PowerPoint
6 13 (1.94%) InDesign
7 10 (1.49%) Adobe After Effects
7 10 (1.49%) Adobe Creative Suite
8 9 (1.34%) Adobe Premiere
8 9 (1.34%) Fireworks
9 6 (0.90%) Chatbot
10 3 (0.45%) Microsoft Project
10 3 (0.45%) MS Visio
10 3 (0.45%) SPSS
11 1 (0.15%) Acrobat
11 1 (0.15%) CINEMA 4D
11 1 (0.15%) Spreadsheet
Business Applications
1 18 (2.69%) Dynamics CRM
2 4 (0.60%) Eloqua
2 4 (0.60%) Magento
3 3 (0.45%) Dynamics AX
3 3 (0.45%) Dynamics NAV
3 3 (0.45%) NetSuite
3 3 (0.45%) Salesforce.com CRM
4 2 (0.30%) Sprinklr
4 2 (0.30%) Unit4 Business World
5 1 (0.15%) Cognos Business Intelligence
5 1 (0.15%) Radian6
Cloud Services
1 73 (10.90%) Google Analytics
2 59 (8.81%) AdWords
3 38 (5.67%) SaaS
4 22 (3.28%) MailChimp
5 18 (2.69%) Amazon AWS
6 16 (2.39%) Adobe Creative Cloud
7 13 (1.94%) Microsoft Azure
8 8 (1.19%) Amazon Kinesis
9 7 (1.04%) PaaS
10 5 (0.75%) Cloud Computing
11 4 (0.60%) Adobe Analytics
11 4 (0.60%) Dropbox
12 3 (0.45%) AWS Elastic Beanstalk
12 3 (0.45%) Dynamics 365
12 3 (0.45%) Google Tag Manager
12 3 (0.45%) IBM Cloud
12 3 (0.45%) npm
12 3 (0.45%) Salesforce Service Cloud
12 3 (0.45%) SoftLayer
13 2 (0.30%) Serverless
Communications & Networking
1 37 (5.52%) Internet
2 12 (1.79%) Intranet
2 12 (1.79%) SMS
3 9 (1.34%) Unified Communications
3 9 (1.34%) VoIP
4 7 (1.04%) HTTP
5 3 (0.45%) Firewall
6 1 (0.15%) DNS
6 1 (0.15%) Extranet
6 1 (0.15%) VPN
6 1 (0.15%) WAN
Database & Business Intelligence
1 63 (9.40%) SQL Server
2 42 (6.27%) NoSQL
3 37 (5.52%) SQL Server 2014
4 30 (4.48%) Big Data
5 17 (2.54%) Hadoop
5 17 (2.54%) MySQL
5 17 (2.54%) PostgreSQL
6 16 (2.39%) MongoDB
7 15 (2.24%) Blockchain
8 11 (1.64%) Redis
9 10 (1.49%) Power BI
10 8 (1.19%) SQL Server Analysis Services
10 8 (1.19%) SQL Server Integration Services
10 8 (1.19%) SQL Server Reporting Services
11 7 (1.04%) Amazon DynamoDB
11 7 (1.04%) Data Lake
11 7 (1.04%) SQL Server 2012
12 5 (0.75%) Data Warehouse
13 4 (0.60%) Apache Cassandra
13 4 (0.60%) Apache Hive
Development Applications
1 65 (9.70%) Git (software)
2 21 (3.13%) Axure RP
3 16 (2.39%) JIRA
4 15 (2.24%) webpack
5 11 (1.64%) Jenkins
5 11 (1.64%) Xcode
6 9 (1.34%) Babel
6 9 (1.34%) Grunt
7 8 (1.19%) Subversion
8 6 (0.90%) Gemini Tracker
8 6 (0.90%) gulp
9 3 (0.45%) Mocha
10 2 (0.30%) CocoaPods
10 2 (0.30%) Codeship
10 2 (0.30%) git-flow
10 2 (0.30%) Selenium
10 2 (0.30%) VersionOne
10 2 (0.30%) Visual Studio
11 1 (0.15%) Dreamweaver
11 1 (0.15%) Travis CI
General
1 304 (45.37%) Marketing
2 95 (14.18%) Advertising
3 93 (13.88%) Finance
4 47 (7.01%) Publishing
5 30 (4.48%) Telecoms
6 25 (3.73%) Banking
6 25 (3.73%) Legal
7 24 (3.58%) Retail
8 23 (3.43%) Brand Awareness
9 13 (1.94%) Russian Language
10 11 (1.64%) Financial Institution
11 8 (1.19%) Games
11 8 (1.19%) Multimedia
12 7 (1.04%) Manufacturing
12 7 (1.04%) Retail Banking
13 5 (0.75%) Back Office
13 5 (0.75%) Law
14 4 (0.60%) French Language
14 4 (0.60%) Music Industry
15 3 (0.45%) German Language
Job Titles
1 174 (25.97%) Developer
2 58 (8.66%) Marketing Manager
3 57 (8.51%) Social Media Developer
4 52 (7.76%) Designer
5 45 (6.72%) .NET Developer
6 33 (4.93%) Account Manager
7 32 (4.78%) PPC Manager
8 31 (4.63%) Analyst
9 30 (4.48%) PPC Account Manager
10 29 (4.33%) Senior Developer
11 28 (4.18%) Social Media Manager
12 25 (3.73%) Digital Designer
13 24 (3.58%) Lead Developer
14 22 (3.28%) Consultant
15 21 (3.13%) Product Manager
16 20 (2.99%) React Developer
17 19 (2.84%) Junior
18 18 (2.69%) Digital Marketing Manager
18 18 (2.69%) Marketing Executive
18 18 (2.69%) UX Designer
Libraries, Frameworks & Software Standards
1 89 (13.28%) HTML
2 81 (12.09%) Node.js
3 78 (11.64%) CSS
4 59 (8.81%) RESTful
5 58 (8.66%) .NET
6 52 (7.76%) React
7 49 (7.31%) ASP.NET
8 45 (6.72%) ASP.NET Web API
9 44 (6.57%) ASP.NET MVC
10 38 (5.67%) ASP.NET MVC 5
10 38 (5.67%) WCF
11 29 (4.33%) HTML5
12 25 (3.73%) AngularJS
12 25 (3.73%) Web Services
13 22 (3.28%) Ajax
14 21 (3.13%) CSS3
15 19 (2.84%) jQuery
16 18 (2.69%) Django
17 16 (2.39%) Natural Language Processing
18 13 (1.94%) Redux
Miscellaneous
1 110 (16.42%) User Experience
2 76 (11.34%) Analytical Skills
3 59 (8.81%) BBC
4 42 (6.27%) Blog
5 36 (5.37%) Fintech
6 35 (5.22%) Mobile App
7 23 (3.43%) Digital Media
8 20 (2.99%) Computer Science
8 20 (2.99%) Smartphone
9 16 (2.39%) Marketing Technology
10 13 (1.94%) Greenfield Project
11 12 (1.79%) Algorithms
11 12 (1.79%) Graphic Design
12 10 (1.49%) Hedge funds
13 9 (1.34%) Bitcoin
13 9 (1.34%) Enterprise Software
14 8 (1.19%) Animation
14 8 (1.19%) Cloud Native
14 8 (1.19%) iPad
14 8 (1.19%) iPhone
Operating Systems
1 28 (4.18%) Apple iOS
2 27 (4.03%) Android
3 7 (1.04%) Linux
4 3 (0.45%) VMS
5 2 (0.30%) Unix
5 2 (0.30%) Windows
6 1 (0.15%) Windows Mobile
Processes & Methodologies
1 186 (27.76%) Analytics
2 174 (25.97%) Agile Software Development
3 140 (20.90%) Digital Marketing
4 122 (18.21%) SEO
5 101 (15.07%) Pay per click
6 85 (12.69%) CRM
7 76 (11.34%) E-Commerce
7 76 (11.34%) TDD
8 67 (10.00%) MVC
9 61 (9.10%) B2B
10 60 (8.96%) Business Development
10 60 (8.96%) Project Management
11 49 (7.31%) Marketing Strategy
12 47 (7.01%) OO
13 45 (6.72%) Email Marketing
14 44 (6.57%) Copywriting
15 41 (6.12%) BDD
15 41 (6.12%) Social Media Management
16 38 (5.67%) Content Marketing
16 38 (5.67%) Lead Generation
Programming Languages
1 85 (12.69%) JavaScript
2 67 (10.00%) SQL
3 62 (9.25%) C#
4 57 (8.51%) Ruby
5 56 (8.36%) Python
6 54 (8.06%) Java
7 33 (4.93%) PHP
8 19 (2.84%) C++
9 17 (2.54%) R
10 16 (2.39%) Objective-C
11 13 (1.94%) ES6
12 11 (1.64%) Scala
13 9 (1.34%) MATLAB
14 7 (1.04%) C
15 6 (0.90%) PHP 5
15 6 (0.90%) PHP 7
15 6 (0.90%) T-SQL
16 5 (0.75%) Apple Swift
17 3 (0.45%) ES7
17 3 (0.45%) Kotlin
Qualifications
1 119 (17.76%) Degree
2 18 (2.69%) PhD
3 8 (1.19%) Computer Science Degree
4 6 (0.90%) AWS Certification
5 3 (0.45%) ISEB
5 3 (0.45%) Master's Degree
5 3 (0.45%) Numerate Degree
6 2 (0.30%) DV Cleared
6 2 (0.30%) ISTQB
6 2 (0.30%) ISTQB Foundation Certification
6 2 (0.30%) Security Cleared
7 1 (0.15%) A+ Certification
7 1 (0.15%) SC Cleared
Quality Assurance & Compliance
1 31 (4.63%) Actionable Recommendations
2 15 (2.24%) QA
3 3 (0.45%) GDPR
4 2 (0.30%) PMO
4 2 (0.30%) SLA
System Software
1 14 (2.09%) Docker
2 1 (0.15%) Firmware
Systems Management
1 8 (1.19%) Opscode Chef
2 2 (0.30%) Puppet
3 1 (0.15%) Kubernetes
Vendors
1 154 (22.99%) Google
2 102 (15.22%) Facebook
3 70 (10.45%) Microsoft
4 66 (9.85%) Apple
5 59 (8.81%) Adobe
6 57 (8.51%) Sony
6 57 (8.51%) Yahoo!
7 44 (6.57%) Twitter
8 37 (5.52%) Salesforce.com
9 21 (3.13%) Marketo
10 15 (2.24%) Pardot
11 13 (1.94%) Tableau
12 9 (1.34%) Capita
13 7 (1.04%) Zend
14 5 (0.75%) Sitecore
15 4 (0.60%) Oracle
15 4 (0.60%) SAP
16 3 (0.45%) Cisco
16 3 (0.45%) Cognizant
16 3 (0.45%) Red Hat