Period
to 23 March 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 March 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
23 Mar 2019
Same period 2018 Same period 2017
Rank 350 335 314
Rank change year-on-year -15 -21 +33
Permanent jobs citing Social Media 541 653 718
As % of all permanent IT jobs advertised in London 0.88% 0.94% 1.05%
As % of the Miscellaneous category 1.92% 2.06% 2.35%
Number of salaries quoted 383 502 612
London median annual salary £50,000 £50,000 £50,000
10th Percentile £29,750 £26,750 £27,775
90th Percentile £95,000 £87,375 £86,250
England median annual salary £42,500 £39,000 £37,500
% change year-on-year +8.97% +4.00% -11.76%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 28,105 31,756 30,511
As % of all permanent IT jobs advertised in London 45.54% 45.48% 44.53%
Number of salaries quoted 22,273 25,607 25,350
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +9.09%
10th Percentile £36,250 £35,000 £32,500
90th Percentile £98,750 £95,000 £91,250
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 23 March 2019.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 23 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -6 61 £47,500 -13.64% 9
West London +32 40 £45,000 -30.77% 3
South London -17 20 £37,500 +30.43%
East London +34 5 £13,000 -65.33% 9
North London - 1 - - 1
Social Media
England

For the 6 months to 23 March 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 249 (46.03%) Marketing
2 132 (24.40%) Agile Software Development
3 111 (20.52%) Analytics
4 109 (20.15%) Degree
5 103 (19.04%) Digital Marketing
6 94 (17.38%) Finance
7 85 (15.71%) HTML
8 84 (15.53%) E-Commerce
9 83 (15.34%) Google
10 81 (14.97%) CSS
11 80 (14.79%) SEO
12 77 (14.23%) Adobe
13 75 (13.86%) JavaScript
14 69 (12.75%) User Experience
14 69 (12.75%) Analytical Skills
15 62 (11.46%) Facebook
16 58 (10.72%) SQL
16 58 (10.72%) Blog
17 56 (10.35%) Python
17 56 (10.35%) CRM
17 56 (10.35%) Microsoft
17 56 (10.35%) Scrum
18 55 (10.17%) Amazon AWS
19 53 (9.80%) C#
20 50 (9.24%) Retail
21 49 (9.06%) Banking
21 49 (9.06%) Git (software)
22 44 (8.13%) Microsoft Office
23 43 (7.95%) JSON
24 42 (7.76%) Business Development

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (7.02%) CMS
2 21 (3.88%) Adobe Experience Manager
3 19 (3.51%) Elasticsearch
3 19 (3.51%) SharePoint
4 17 (3.14%) Apache
5 15 (2.77%) Apache Spark
6 13 (2.40%) WordPress
7 10 (1.85%) GlassFish
7 10 (1.85%) Skype for Business
7 10 (1.85%) Tomcat
8 9 (1.66%) IIS
9 6 (1.11%) DNN
10 5 (0.92%) SAS
11 3 (0.55%) Apache Solr
12 2 (0.37%) Kentico
12 2 (0.37%) Marvel
13 1 (0.18%) Cloud Foundry
13 1 (0.18%) Confluence
13 1 (0.18%) IPython
13 1 (0.18%) Jupyter
Applications
1 44 (8.13%) Microsoft Office
2 35 (6.47%) Microsoft Excel
3 26 (4.81%) Microsoft PowerPoint
3 26 (4.81%) Photoshop
4 21 (3.88%) Adobe Creative Suite
5 14 (2.59%) Adobe After Effects
5 14 (2.59%) Adobe Illustrator
6 12 (2.22%) Adobe Premiere
7 9 (1.66%) InDesign
8 6 (1.11%) Final Cut Pro
9 5 (0.92%) Chatbot
9 5 (0.92%) SPSS
10 3 (0.55%) InVision
11 2 (0.37%) Acrobat
11 2 (0.37%) CINEMA 4D
11 2 (0.37%) iWork
11 2 (0.37%) Microsoft Project
12 1 (0.18%) OmniGraffle
12 1 (0.18%) Snapchat
12 1 (0.18%) Spreadsheet
Business Applications
1 8 (1.48%) WebTrends
2 2 (0.37%) Aareon QL
2 2 (0.37%) Academy Housing
2 2 (0.37%) Eloqua
2 2 (0.37%) MIS ActiveH
2 2 (0.37%) Northgate Housing
2 2 (0.37%) OPENContractor
2 2 (0.37%) OPENHousing
2 2 (0.37%) Orchard Housing
2 2 (0.37%) Servitor
2 2 (0.37%) Siebel CRM
3 1 (0.18%) Magento
3 1 (0.18%) SAP S/4HANA
Cloud Services
1 55 (10.17%) Amazon AWS
2 37 (6.84%) Google Analytics
3 25 (4.62%) SaaS
4 24 (4.44%) Microsoft Azure
5 20 (3.70%) Apigee
6 16 (2.96%) GitHub
7 13 (2.40%) AdWords
7 13 (2.40%) Office 365
8 11 (2.03%) OneDrive
9 10 (1.85%) Google Cloud Platform
10 8 (1.48%) Google Tag Manager
10 8 (1.48%) MailChimp
10 8 (1.48%) Salesforce Sales Cloud
11 6 (1.11%) Adobe Analytics
11 6 (1.11%) Adobe Creative Cloud
11 6 (1.11%) Heroku
11 6 (1.11%) Mailgun
11 6 (1.11%) PaaS
12 5 (0.92%) Basecamp
12 5 (0.92%) iPaaS
Communications & Networking
1 19 (3.51%) Skype
2 10 (1.85%) Firewall
3 9 (1.66%) SMS
4 8 (1.48%) DNS
5 6 (1.11%) GoToMeeting
5 6 (1.11%) Internet
5 6 (1.11%) SSH
6 5 (0.92%) Cisco ICM
6 5 (0.92%) Unified Communications
7 4 (0.74%) HTTP
8 3 (0.55%) Intranet
9 1 (0.18%) Broadband
9 1 (0.18%) DHCP
9 1 (0.18%) LAN
9 1 (0.18%) VLAN
9 1 (0.18%) WAN
Database & Business Intelligence
1 40 (7.39%) Big Data
1 40 (7.39%) NoSQL
2 32 (5.91%) SQL Server
3 22 (4.07%) Hadoop
4 21 (3.88%) SQL Server 2016
5 13 (2.40%) Relational Database
6 11 (2.03%) MySQL
6 11 (2.03%) Redis
7 10 (1.85%) Geospatial Data
8 9 (1.66%) BusinessObjects
8 9 (1.66%) MongoDB
9 7 (1.29%) Apache Cassandra
9 7 (1.29%) Blockchain
10 6 (1.11%) Data Mining
10 6 (1.11%) HBase
10 6 (1.11%) Power BI
11 5 (0.92%) PostgreSQL
12 4 (0.74%) Apache Hive
13 3 (0.55%) Impala
13 3 (0.55%) MariaDB
Development Applications
1 49 (9.06%) Git (software)
2 27 (4.99%) JIRA
3 18 (3.33%) Jenkins
4 11 (2.03%) Appium
4 11 (2.03%) JMeter
5 10 (1.85%) Visual Studio
6 9 (1.66%) Gatling
7 8 (1.48%) Cucumber
8 7 (1.29%) TeamCity
9 6 (1.11%) Atlassian Bamboo
9 6 (1.11%) Calabash
9 6 (1.11%) webpack
9 6 (1.11%) Xcode
10 5 (0.92%) Selenium
11 4 (0.74%) Balsamiq Mockups
11 4 (0.74%) JUnit
11 4 (0.74%) Octopus Deploy
12 3 (0.55%) Axure RP
12 3 (0.55%) Hudson
13 2 (0.37%) RSpec
General
1 249 (46.03%) Marketing
2 94 (17.38%) Finance
3 50 (9.24%) Retail
4 49 (9.06%) Banking
5 41 (7.58%) Advertising
6 40 (7.39%) Telecoms
7 30 (5.55%) Publishing
8 28 (5.18%) Brand Awareness
9 22 (4.07%) Games
10 14 (2.59%) Financial Institution
10 14 (2.59%) Law
11 10 (1.85%) Manufacturing
12 8 (1.48%) Electronics
13 6 (1.11%) French Language
13 6 (1.11%) Retail Banking
14 5 (0.92%) Legal
14 5 (0.92%) Spanish Language
15 4 (0.74%) Multimedia
16 3 (0.55%) German Language
17 2 (0.37%) Billing
Job Titles
1 92 (17.01%) Developer
2 60 (11.09%) Analyst
3 46 (8.50%) Designer
4 42 (7.76%) Marketing Manager
5 37 (6.84%) Project Manager
6 28 (5.18%) Digital Marketing Manager
6 28 (5.18%) Digital Project Manager
7 26 (4.81%) .NET Developer
8 23 (4.25%) Consultant
8 23 (4.25%) Digital Analyst
9 22 (4.07%) Social Media Developer
10 21 (3.88%) Web Manager
11 20 (3.70%) Agile Project Manager
11 20 (3.70%) Digital Agile Project Manager
11 20 (3.70%) Finance Manager
11 20 (3.70%) Finance Project Manager
11 20 (3.70%) Marketing Project Manager
11 20 (3.70%) Web Developer
11 20 (3.70%) Web Marketing Manager
11 20 (3.70%) Web Project Manager
Libraries, Frameworks & Software Standards
1 85 (15.71%) HTML
2 81 (14.97%) CSS
3 43 (7.95%) JSON
4 38 (7.02%) .NET
5 29 (5.36%) Web Services
5 29 (5.36%) XML
6 26 (4.81%) .NET Core
7 25 (4.62%) ASP.NET Web API
7 25 (4.62%) RESTful
8 24 (4.44%) Node.js
9 23 (4.25%) ASP.NET
10 22 (4.07%) ASP.NET MVC
10 22 (4.07%) HTML5
11 21 (3.88%) WCF
12 19 (3.51%) REST
13 17 (3.14%) Natural Language Processing
14 15 (2.77%) CSS3
15 12 (2.22%) jQuery
16 10 (1.85%) TensorFlow
17 9 (1.66%) Django
Miscellaneous
1 69 (12.75%) Analytical Skills
1 69 (12.75%) User Experience
2 58 (10.72%) Blog
3 29 (5.36%) Digital Media
4 25 (4.62%) Mobile App
5 21 (3.88%) BBC
5 21 (3.88%) Management Information System
6 14 (2.59%) Self-Motivation
7 12 (2.22%) Fintech
7 12 (2.22%) Virtual Team
8 11 (2.03%) Animation
8 11 (2.03%) Video Editing
9 10 (1.85%) Smart City
10 9 (1.66%) Linux Command Line
10 9 (1.66%) Social Network
11 8 (1.48%) Motion Graphics
12 7 (1.29%) Data Protection Act
13 6 (1.11%) Graphic Design
14 5 (0.92%) Credit Risk
14 5 (0.92%) IVR
Operating Systems
1 34 (6.28%) Apple iOS
1 34 (6.28%) Windows
2 26 (4.81%) Android
3 23 (4.25%) Linux
4 9 (1.66%) Unix
5 7 (1.29%) Windows NT
6 3 (0.55%) Windows 10
7 2 (0.37%) VMS
7 2 (0.37%) Windows 7
8 1 (0.18%) Mac OS
8 1 (0.18%) Mesosphere
8 1 (0.18%) Windows Server
Processes & Methodologies
1 132 (24.40%) Agile Software Development
2 111 (20.52%) Analytics
3 103 (19.04%) Digital Marketing
4 84 (15.53%) E-Commerce
5 80 (14.79%) SEO
6 56 (10.35%) CRM
6 56 (10.35%) Scrum
7 42 (7.76%) Business Development
7 42 (7.76%) Project Management
8 40 (7.39%) DevOps
8 40 (7.39%) Software Engineering
8 40 (7.39%) Web Development
9 37 (6.84%) Data Science
9 37 (6.84%) Migration
10 36 (6.65%) Marketing Strategy
11 35 (6.47%) Machine Learning
11 35 (6.47%) Pay per click
11 35 (6.47%) Problem-Solving
11 35 (6.47%) TDD
12 34 (6.28%) Email Marketing
Programming Languages
1 75 (13.86%) JavaScript
2 58 (10.72%) SQL
3 56 (10.35%) Python
4 53 (9.80%) C#
5 41 (7.58%) Java
6 39 (7.21%) PHP
7 22 (4.07%) Ruby
8 20 (3.70%) C
9 18 (3.33%) Apple Swift
10 16 (2.96%) C++
11 12 (2.22%) R
12 11 (2.03%) Objective-C
13 7 (1.29%) ES6
13 7 (1.29%) VB
14 4 (0.74%) Bash Shell
15 3 (0.55%) Elixir
15 3 (0.55%) Erlang
15 3 (0.55%) Java 9
15 3 (0.55%) Perl
15 3 (0.55%) TypeScript
Qualifications
1 109 (20.15%) Degree
2 11 (2.03%) Security Cleared
3 7 (1.29%) Computer Science Degree
4 6 (1.11%) PhD
4 6 (1.11%) PRINCE2 Certification
5 5 (0.92%) CISM
5 5 (0.92%) CISSP
5 5 (0.92%) DV Cleared
6 4 (0.74%) Numerate Degree
7 3 (0.55%) CEH
7 3 (0.55%) CISA
8 2 (0.37%) (ISC)2 CCSP
8 2 (0.37%) Cisco Certification
8 2 (0.37%) HND
8 2 (0.37%) ISACA
8 2 (0.37%) PMI Certification
8 2 (0.37%) PMP
9 1 (0.18%) IISP
9 1 (0.18%) Master's Degree
9 1 (0.18%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 25 (4.62%) QA
2 16 (2.96%) GDPR
3 15 (2.77%) Data Quality
4 4 (0.74%) ISO/IEC 27001
5 3 (0.55%) Cyber Essentials
5 3 (0.55%) Cyber Essentials PLUS
6 2 (0.37%) COBIT
6 2 (0.37%) SLA
System Software
1 14 (2.59%) Docker
2 2 (0.37%) Apache ZooKeeper
2 2 (0.37%) VMware Infrastructure
3 1 (0.18%) Active Directory
Systems Management
1 12 (2.22%) Opscode Chef
2 9 (1.66%) Microsoft Intune
2 9 (1.66%) SCCM
3 6 (1.11%) Ansible
3 6 (1.11%) Puppet
3 6 (1.11%) Terraform
4 3 (0.55%) Hadoop YARN
4 3 (0.55%) Kubernetes
5 1 (0.18%) Jamf Pro
5 1 (0.18%) logstash
5 1 (0.18%) Mesos
5 1 (0.18%) Prometheus
5 1 (0.18%) Systems Management Server (SMS)
Vendors
1 83 (15.34%) Google
2 77 (14.23%) Adobe
3 62 (11.46%) Facebook
4 56 (10.35%) Microsoft
5 29 (5.36%) Apple
6 26 (4.81%) Sony
6 26 (4.81%) Twitter
7 22 (4.07%) Salesforce.com
8 21 (3.88%) Yahoo!
9 20 (3.70%) Tableau
10 15 (2.77%) SAP
11 12 (2.22%) WorldPay
12 11 (2.03%) Pardot
13 10 (1.85%) IBM
13 10 (1.85%) Splunk
14 9 (1.66%) HubSpot
14 9 (1.66%) New Relic
15 8 (1.48%) Hotjar
15 8 (1.48%) hybris
15 8 (1.48%) Oracle