Period
to 17 February 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 February 2020 with a comparison to the same period over the previous 2 years.

Social Media
England > London
6 months to
17 Feb 2020
Same period 2019 Same period 2018
Rank 371 363 331
Rank change year-on-year -8 -32 -32
Permanent jobs citing Social Media 371 509 682
As % of all permanent IT jobs advertised in London 0.73% 0.82% 0.98%
As % of the Miscellaneous category 1.77% 1.95% 2.28%
Number of salaries quoted 276 370 545
London median annual salary £45,000 £52,500 £50,000
Median salary % change year-on-year -14.29% +5.00% -
10th Percentile £27,250 £29,225 £26,984
90th Percentile £88,125 £95,000 £85,000
England median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% +5.26%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for generic IT skills.

All Generic IT Skills
London
Permanent vacancies with a requirement for generic IT skills 20,967 26,061 29,944
As % of all permanent IT jobs advertised in London 41.34% 41.97% 42.97%
Number of salaries quoted 16,299 20,340 23,439
London median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% +4.35%
10th Percentile £36,250 £35,225 £35,000
90th Percentile £112,500 £97,500 £95,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Social Media
Job Vacancy Trend in London

Job postings citing Social Media as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media in London

Social Media
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in London.

Salary trend for Social Media in London

Social Media
Salary Histogram in London

The salary distribution of IT jobs citing Social Media in London over the 6 months to 17 February 2020.

Salary histogram for Social Media in London

Social Media
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the London region over the 6 months to 17 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +47 72 £42,500 -10.53% 24
West London +2 15 £50,000 +11.11% 7
South London -4 13 £41,250 +13.79%
East London +10 2 £50,000 +96.08% 3
Social Media
England

For the 6 months to 17 February 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Social Media.

1 174 (46.90%) Marketing
2 73 (19.68%) Degree
2 73 (19.68%) Digital Marketing
3 70 (18.87%) Analytics
4 68 (18.33%) Analytical Skills
5 57 (15.36%) Agile Software Development
5 57 (15.36%) CRM
6 55 (14.82%) Google
7 53 (14.29%) HTML
8 49 (13.21%) Mobile App
9 48 (12.94%) Retail
9 48 (12.94%) Problem-Solving
10 46 (12.40%) CSS
11 45 (12.13%) B2B
12 44 (11.86%) Apple iOS
13 43 (11.59%) Python
13 43 (11.59%) JavaScript
13 43 (11.59%) Finance
14 42 (11.32%) Business Development
15 38 (10.24%) E-Commerce
16 37 (9.97%) Salesforce.com
17 36 (9.70%) AWS
18 35 (9.43%) Android
18 35 (9.43%) Big Data
18 35 (9.43%) Photoshop
19 34 (9.16%) SEO
20 33 (8.89%) Adobe
20 33 (8.89%) Advertising
21 31 (8.36%) Project Management
21 31 (8.36%) User Experience

Social Media
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (4.04%) Apache Spark
2 14 (3.77%) WordPress
3 11 (2.96%) CMS
4 7 (1.89%) Headless CMS
5 6 (1.62%) Confluence
5 6 (1.62%) IPython
5 6 (1.62%) Jupyter
5 6 (1.62%) nginx
6 4 (1.08%) Drupal
7 3 (0.81%) Elasticsearch
8 2 (0.54%) Adobe Experience Manager
8 2 (0.54%) Apache
8 2 (0.54%) Oracle SOA Suite
8 2 (0.54%) SugarCRM
9 1 (0.27%) Apache Solr
Applications
1 35 (9.43%) Photoshop
2 20 (5.39%) Adobe Illustrator
3 14 (3.77%) InDesign
4 12 (3.23%) Adobe After Effects
4 12 (3.23%) Adobe Creative Suite
4 12 (3.23%) Microsoft Excel
5 11 (2.96%) Microsoft Office
5 11 (2.96%) Sketch
6 8 (2.16%) Microsoft PowerPoint
7 7 (1.89%) Adobe Premiere
8 5 (1.35%) Adobe XD
9 2 (0.54%) Chatbot
9 2 (0.54%) Fireworks
9 2 (0.54%) InVision
10 1 (0.27%) Acrobat
10 1 (0.27%) CINEMA 4D
10 1 (0.27%) Flinto
10 1 (0.27%) OmniGraffle
10 1 (0.27%) Spreadsheet
Business Applications
1 4 (1.08%) Dynamics CRM
1 4 (1.08%) Shopify
2 3 (0.81%) Salesforce.com CRM
3 2 (0.54%) Payment Gateway
3 2 (0.54%) Siebel CRM
3 2 (0.54%) SimCorp Dimension
4 1 (0.27%) Distributed Ledger
4 1 (0.27%) Radian6
4 1 (0.27%) Relativity
4 1 (0.27%) Social Studio
4 1 (0.27%) Sprinklr
4 1 (0.27%) WebTrends
4 1 (0.27%) Workfront
Cloud Services
1 36 (9.70%) AWS
2 23 (6.20%) Azure
3 21 (5.66%) GCP
4 19 (5.12%) Google Analytics
5 13 (3.50%) Serverless
6 12 (3.23%) AWS Lambda
7 11 (2.96%) GitHub
8 10 (2.70%) SaaS
9 8 (2.16%) Firebase
10 7 (1.89%) Azure Functions
11 6 (1.62%) Adobe Creative Cloud
11 6 (1.62%) Power Platform
12 4 (1.08%) Amazon Kinesis
12 4 (1.08%) Amazon S3
12 4 (1.08%) Salesforce Sales Cloud
13 3 (0.81%) AdWords
13 3 (0.81%) Amazon Cognito
13 3 (0.81%) Office 365
13 3 (0.81%) Salesforce Service Cloud
13 3 (0.81%) Socialbakers
Communications & Networking
1 9 (2.43%) Internet
2 6 (1.62%) HTTP
3 5 (1.35%) DAB
4 4 (1.08%) DNS
4 4 (1.08%) Firewall
5 2 (0.54%) DHCP
5 2 (0.54%) Intranet
5 2 (0.54%) IPv4
5 2 (0.54%) IPv6
5 2 (0.54%) Skype
5 2 (0.54%) SMS
5 2 (0.54%) SSL
5 2 (0.54%) VPN
5 2 (0.54%) Wi-Fi
6 1 (0.27%) BGP
6 1 (0.27%) CTI
6 1 (0.27%) MPLS
6 1 (0.27%) OSPF
6 1 (0.27%) TCP/IP
6 1 (0.27%) Wireless
Database & Business Intelligence
1 35 (9.43%) Big Data
2 16 (4.31%) Hadoop
3 11 (2.96%) PostgreSQL
4 10 (2.70%) NoSQL
4 10 (2.70%) Relational Database
4 10 (2.70%) SQL Server
5 7 (1.89%) Apache Hive
6 6 (1.62%) Power BI
7 5 (1.35%) Data Lake
7 5 (1.35%) Data Warehouse
8 4 (1.08%) Amazon Athena
8 4 (1.08%) Amazon RDS
8 4 (1.08%) MySQL
9 3 (0.81%) Looker
9 3 (0.81%) SQL Server 2014
9 3 (0.81%) SQL Server Analysis Services
9 3 (0.81%) SQL Server Integration Services
9 3 (0.81%) SQL Server Reporting Services
10 2 (0.54%) Crystal Reports
10 2 (0.54%) Oracle Reports
Development Applications
1 23 (6.20%) Git (software)
2 14 (3.77%) JIRA
3 9 (2.43%) Jenkins
3 9 (2.43%) Xcode
4 6 (1.62%) Dreamweaver
4 6 (1.62%) Subversion
5 5 (1.35%) CircleCI
6 3 (0.81%) Bitbucket
7 2 (0.54%) Gerrit
7 2 (0.54%) Jasmine
7 2 (0.54%) Mocha
7 2 (0.54%) Visual Studio
8 1 (0.27%) Atlassian Bamboo
8 1 (0.27%) Calabash
8 1 (0.27%) Crashlytics
8 1 (0.27%) Cucumber
8 1 (0.27%) JMeter
8 1 (0.27%) Octopus Deploy
8 1 (0.27%) Selenium
8 1 (0.27%) TeamCity
General
1 174 (46.90%) Marketing
2 48 (12.94%) Retail
3 43 (11.59%) Finance
4 33 (8.89%) Advertising
5 15 (4.04%) Publishing
6 14 (3.77%) Brand Awareness
7 13 (3.50%) Public Sector
8 10 (2.70%) Billing
8 10 (2.70%) Law
8 10 (2.70%) Telecoms
9 7 (1.89%) Legal
10 5 (1.35%) Banking
10 5 (1.35%) Games
11 4 (1.08%) Manufacturing
12 3 (0.81%) Pharmaceutical
13 2 (0.54%) iGaming
13 2 (0.54%) Multimedia
14 1 (0.27%) French Language
14 1 (0.27%) Music Industry
14 1 (0.27%) Online Betting
Job Titles
1 81 (21.83%) Developer
2 31 (8.36%) Marketing Manager
3 29 (7.82%) Designer
4 24 (6.47%) Consultant
5 23 (6.20%) Analyst
6 20 (5.39%) Front End Developer (Client-Side Developer)
7 18 (4.85%) Marketing Executive
7 18 (4.85%) Project Manager
8 17 (4.58%) Digital Executive
9 16 (4.31%) iOS Developer
10 15 (4.04%) Account Manager
10 15 (4.04%) Digital Marketing Executive
10 15 (4.04%) Senior Developer
10 15 (4.04%) Social Media Developer
11 14 (3.77%) Junior
12 11 (2.96%) Digital Designer
12 11 (2.96%) Graphic Designer
12 11 (2.96%) Recruitment Consultant
13 10 (2.70%) Digital Marketing Manager
13 10 (2.70%) Sales Manager
Libraries, Frameworks & Software Standards
1 53 (14.29%) HTML
2 46 (12.40%) CSS
3 22 (5.93%) Node.js
3 22 (5.93%) React
4 19 (5.12%) React Native
5 15 (4.04%) GraphQL
6 14 (3.77%) Natural Language Processing
7 13 (3.50%) REST
8 11 (2.96%) scikit-learn
9 10 (2.70%) AngularJS
9 10 (2.70%) CSS3
9 10 (2.70%) HTML5
10 9 (2.43%) RESTful
10 9 (2.43%) Web Services
11 8 (2.16%) XML
12 7 (1.89%) AWS Amplify
12 7 (1.89%) Ember.js
12 7 (1.89%) Serverless Framework
12 7 (1.89%) TensorFlow
13 6 (1.62%) ggplot
Miscellaneous
1 68 (18.33%) Analytical Skills
2 49 (13.21%) Mobile App
3 31 (8.36%) User Experience
4 22 (5.93%) Animation
5 19 (5.12%) Blog
6 11 (2.96%) Greenfield Project
6 11 (2.96%) Social Network
7 10 (2.70%) Photography
8 9 (2.43%) Podcast
9 8 (2.16%) Algorithms
10 7 (1.89%) Cloud Native
10 7 (1.89%) Graphic Design
10 7 (1.89%) Management Information System
11 6 (1.62%) Motion Graphics
12 5 (1.35%) Enterprise Software
12 5 (1.35%) Self-Motivation
13 4 (1.08%) Data Centre
13 4 (1.08%) Video Editing
14 3 (0.81%) Client/Server
14 3 (0.81%) Digital Media
Operating Systems
1 44 (11.86%) Apple iOS
2 35 (9.43%) Android
3 10 (2.70%) Linux
4 6 (1.62%) Windows
5 2 (0.54%) CentOS
5 2 (0.54%) Debian
5 2 (0.54%) FreeBSD
5 2 (0.54%) Ubuntu
5 2 (0.54%) Windows 2000
5 2 (0.54%) Windows XP
6 1 (0.27%) Windows 10
6 1 (0.27%) Windows Mobile
Processes & Methodologies
1 73 (19.68%) Digital Marketing
2 70 (18.87%) Analytics
3 57 (15.36%) Agile Software Development
3 57 (15.36%) CRM
4 48 (12.94%) Problem-Solving
5 45 (12.13%) B2B
6 42 (11.32%) Business Development
7 38 (10.24%) E-Commerce
8 34 (9.16%) SEO
9 31 (8.36%) Project Management
10 28 (7.55%) Lead Generation
11 26 (7.01%) Content Management
11 26 (7.01%) Content Marketing
12 25 (6.74%) Data Science
12 25 (6.74%) Machine Learning
13 24 (6.47%) Copywriting
14 22 (5.93%) Business Intelligence
15 21 (5.66%) Content Writing
15 21 (5.66%) Marketing Strategy
16 20 (5.39%) Computer Science
Programming Languages
1 43 (11.59%) JavaScript
1 43 (11.59%) Python
2 26 (7.01%) SQL
3 23 (6.20%) Java
4 15 (4.04%) C
5 14 (3.77%) R
6 8 (2.16%) PHP
7 6 (1.62%) Apple Swift
7 6 (1.62%) C#
7 6 (1.62%) C++
8 5 (1.35%) Kotlin
9 4 (1.08%) Java 8
9 4 (1.08%) Ruby
10 3 (0.81%) Clojure
10 3 (0.81%) T-SQL
11 2 (0.54%) ES6
11 2 (0.54%) Go
11 2 (0.54%) Scala
11 2 (0.54%) VB.NET
12 1 (0.27%) ABAP
Qualifications
1 73 (19.68%) Degree
2 4 (1.08%) Computer Science Degree
3 3 (0.81%) Master's Degree
4 1 (0.27%) ACCA
4 1 (0.27%) CCNP
4 1 (0.27%) CIPD
4 1 (0.27%) Cisco Certification
4 1 (0.27%) PRINCE2 Practitioner
4 1 (0.27%) SC Cleared
4 1 (0.27%) Security Cleared
Quality Assurance & Compliance
1 7 (1.89%) QA
2 6 (1.62%) GDPR
3 4 (1.08%) SLA
4 2 (0.54%) SEPA
5 1 (0.27%) PCI DSS
5 1 (0.27%) PMO
System Software
1 12 (3.23%) Docker
2 2 (0.54%) NFS
2 2 (0.54%) Virtual Machines
3 1 (0.27%) Active Directory
Systems Management
1 5 (1.35%) EMC NetWorker
2 4 (1.08%) Kubernetes
2 4 (1.08%) Terraform
3 2 (0.54%) Opscode Chef
3 2 (0.54%) Single Sign-On
4 1 (0.27%) Ansible
4 1 (0.27%) Docker Swarm
4 1 (0.27%) EnCase
4 1 (0.27%) FTK
4 1 (0.27%) Hadoop YARN
4 1 (0.27%) Kibana
4 1 (0.27%) Microsoft Intune
4 1 (0.27%) Puppet
Vendors
1 55 (14.82%) Google
2 37 (9.97%) Salesforce.com
3 33 (8.89%) Adobe
4 21 (5.66%) Microsoft
5 19 (5.12%) Twitter
6 17 (4.58%) Facebook
7 15 (4.04%) Oracle
8 13 (3.50%) Pardot
9 11 (2.96%) SAP
10 9 (2.43%) HubSpot
10 9 (2.43%) YouTube
11 8 (2.16%) Instagram
12 7 (1.89%) Tableau
13 6 (1.62%) EXASOL
13 6 (1.62%) MicroStrategy
14 4 (1.08%) Apple
14 4 (1.08%) Crimson Hexagon
15 3 (0.81%) Conga
15 3 (0.81%) DocuSign
15 3 (0.81%) Informatica