Storytelling Job Trends in Central London

Storytelling
London > Central London

The table below provides summary statistics and salary benchmarking for jobs advertised in Central London requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 124 152 167
Rank change year-on-year +28 +15 +80
Permanent jobs citing Storytelling 20 29 11
As % of all permanent jobs in Central London 0.79% 0.91% 0.36%
As % of the Processes & Methodologies category 0.90% 0.95% 0.38%
Number of salaries quoted 12 3 8
10th Percentile £38,950 £95,250 £57,129
25th Percentile £47,500 £99,375 £68,125
Median annual salary (50th Percentile) £50,000 £112,500 £77,500
Median % change year-on-year -55.56% +45.16% +10.71%
75th Percentile £54,375 £118,750 £108,125
90th Percentile £66,750 - £113,000
London median annual salary £51,000 £78,750 £66,250
% change year-on-year -35.24% +18.87% -4.34%

All Process & Methodology Skills
Central London

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Central London.

Permanent vacancies with a requirement for process or methodology skills 2,213 3,054 2,916
As % of all permanent jobs advertised in Central London 87.26% 95.86% 94.55%
Number of salaries quoted 1,627 1,825 2,573
10th Percentile £41,250 £45,000 £40,000
25th Percentile £57,500 £55,000 £55,000
Median annual salary (50th Percentile) £77,500 £75,000 £75,000
Median % change year-on-year +3.33% - -
75th Percentile £100,000 £95,000 £96,250
90th Percentile £115,000 £117,500 £115,000
London median annual salary £75,000 £75,000 £75,000

Storytelling
Job Vacancy Trend in Central London

Historical trend showing the proportion of permanent IT job postings citing Storytelling relative to all permanent IT jobs advertised in Central London.

Storytelling job vacancy trend in Central London

Storytelling
Salary Trend in Central London

Salary distribution trend for jobs in Central London citing Storytelling.

Salary distribution trend for jobs in Central London citing Storytelling

Storytelling
Salary Histogram in Central London

Salary distribution for jobs citing Storytelling in Central London over the 6 months to 13 January 2026.

Salary histogram for Storytelling in Central London

Storytelling
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the Central London region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
City of London +27 19 £50,000 -55.56% 11
City of Westminster +32 5 - -
Kensington and Chelsea - 1 £65,000 -
Storytelling
London

Storytelling
Co-Occurring Skills & Capabilities in Central London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (10.00%) Confluence
2 1 (5.00%) Apache Spark
2 1 (5.00%) SharePoint
Applications
1 1 (5.00%) Microsoft Office
Cloud Services
1 3 (15.00%) AWS
1 3 (15.00%) GCP
2 2 (10.00%) Azure
2 2 (10.00%) Figma
2 2 (10.00%) Power Platform
2 2 (10.00%) Snowflake
3 1 (5.00%) H2O.ai
3 1 (5.00%) npm
3 1 (5.00%) OpenShift
3 1 (5.00%) Serverless
Communications & Networking
1 1 (5.00%) Broadband
Database & Business Intelligence
1 2 (10.00%) Power BI
1 2 (10.00%) Tableau
2 1 (5.00%) Big Data
2 1 (5.00%) Data Lake
2 1 (5.00%) Hadoop
2 1 (5.00%) Metadata
2 1 (5.00%) MySQL
2 1 (5.00%) NoSQL
Development Applications
1 3 (15.00%) JIRA
2 1 (5.00%) CircleCI
2 1 (5.00%) Cypress.io
2 1 (5.00%) Git
2 1 (5.00%) Mocha
2 1 (5.00%) webpack
General
1 8 (40.00%) Law
2 6 (30.00%) Social Skills
3 5 (25.00%) Finance
3 5 (25.00%) Marketing
4 4 (20.00%) Retail
5 3 (15.00%) Legal
5 3 (15.00%) Manufacturing
6 2 (10.00%) Analytical Skills
6 2 (10.00%) Banking
6 2 (10.00%) Inclusion and Diversity
6 2 (10.00%) Multimedia
7 1 (5.00%) Presentation Skills
Job Titles
1 7 (35.00%) User Researcher
2 4 (20.00%) Data Scientist
2 4 (20.00%) Senior
3 2 (10.00%) Senior Data Scientist
4 1 (5.00%) Developer
4 1 (5.00%) Full-Stack Developer
Libraries, Frameworks & Software Standards
1 3 (15.00%) PySpark
1 3 (15.00%) PyTorch
2 2 (10.00%) Hugging Face
2 2 (10.00%) NumPy
2 2 (10.00%) Pandas
2 2 (10.00%) scikit-learn
3 1 (5.00%) CSS
3 1 (5.00%) D3.js
3 1 (5.00%) HTML
3 1 (5.00%) Keras
3 1 (5.00%) Node.js
3 1 (5.00%) React
3 1 (5.00%) Redux
3 1 (5.00%) TensorFlow
Miscellaneous
1 2 (10.00%) Mobile App
1 2 (10.00%) Onboarding
2 1 (5.00%) Data Centre
2 1 (5.00%) Educational Technology
2 1 (5.00%) e-Learning
2 1 (5.00%) Learning Management System
2 1 (5.00%) Management Information System
2 1 (5.00%) SCORM
2 1 (5.00%) Social Media
Operating Systems
1 1 (5.00%) Linux
1 1 (5.00%) Unix
Processes & Methodologies
1 13 (65.00%) Analytics
2 10 (50.00%) Problem-Solving
3 9 (45.00%) User Experience
4 8 (40.00%) Actionable Insight
4 8 (40.00%) Agile
4 8 (40.00%) Stakeholder Management
5 7 (35.00%) Critical Thinking
5 7 (35.00%) Diary Studies
5 7 (35.00%) User Research
5 7 (35.00%) User-Centered Design (UCD)
6 6 (30.00%) AI
6 6 (30.00%) Data Science
7 5 (25.00%) Visualisation
8 4 (20.00%) Business Intelligence
8 4 (20.00%) Data Governance
8 4 (20.00%) LLM
8 4 (20.00%) Machine Learning
9 3 (15.00%) CI/CD
9 3 (15.00%) Generative AI
9 3 (15.00%) MLOps
Programming Languages
1 7 (35.00%) Python
2 5 (25.00%) SQL
3 1 (5.00%) JavaScript
3 1 (5.00%) R
Qualifications
1 7 (35.00%) Security Cleared
2 5 (25.00%) Degree
2 5 (25.00%) Master's Degree
3 3 (15.00%) PhD
4 2 (10.00%) DBS Check
4 2 (10.00%) MBA
5 1 (5.00%) Computer Science Degree
Quality Assurance & Compliance
1 3 (15.00%) Accessibility
2 2 (10.00%) Data Quality
System Software
1 2 (10.00%) Docker
Vendors
1 2 (10.00%) Atlassian
1 2 (10.00%) Databricks
1 2 (10.00%) OpenAI
2 1 (5.00%) Dell
2 1 (5.00%) Google
2 1 (5.00%) Microsoft
2 1 (5.00%) NVIDIA