Storytelling Job Trends in London

Storytelling
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 11 May 2026, with comparisons to the same periods in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 209 232 308
Rank change year-on-year +23 +76 +103
Permanent jobs citing Storytelling 217 171 213
As % of all permanent jobs in London 1.07% 1.35% 0.91%
As % of the Processes & Methodologies category 1.31% 1.41% 1.00%
Number of salaries quoted 49 27 62
10th Percentile £43,250 £36,250 £30,000
25th Percentile £46,250 £42,500 £40,981
Median annual salary (50th Percentile) £57,500 £50,000 £55,000
Median % change year-on-year +15.00% -9.09% -15.38%
75th Percentile £82,500 £67,500 £69,375
90th Percentile £88,000 £98,500 £88,650
England median annual salary £48,105 £45,500 £50,000
% change year-on-year +5.72% -9.00% -9.33%

All Process & Methodology Skills
London

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 16,586 12,149 21,325
As % of all permanent jobs advertised in London 81.78% 96.08% 91.12%
Number of salaries quoted 11,138 7,429 15,994
10th Percentile £40,000 £42,464 £37,580
25th Percentile £55,000 £56,250 £51,750
Median annual salary (50th Percentile) £75,000 £75,000 £70,500
Median % change year-on-year - +6.38% -6.00%
75th Percentile £100,000 £100,000 £95,000
90th Percentile £110,000 £123,750 £115,000
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -12.00%

Storytelling
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Storytelling relative to all permanent IT jobs advertised in London.

Storytelling job vacancy trend in London

Storytelling
Salary Trend in London

Salary distribution trend for jobs in London citing Storytelling.

Salary distribution trend for jobs in London citing Storytelling

Storytelling
Salary Histogram in London

Salary distribution for jobs citing Storytelling in London over the 6 months to 11 May 2026.

Salary histogram for Storytelling in London

Storytelling
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the London region over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West London +10 27 - - 4
Central London -18 23 £80,000 -22.89% 26
South London - 16 - -
East London -2 14 - - 3
Storytelling
England

Storytelling
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 22 (10.14%) Confluence
2 19 (8.76%) Apache Spark
3 18 (8.29%) CMS
4 16 (7.37%) Apache Airflow
5 5 (2.30%) SharePoint
Applications
1 10 (4.61%) UserZoom
2 5 (2.30%) AutoCAD
2 5 (2.30%) DaVinci Resolve
2 5 (2.30%) MS Visio
3 3 (1.38%) Adobe Creative Suite
3 3 (1.38%) Microsoft PowerPoint
4 2 (0.92%) Microsoft Excel
5 1 (0.46%) Blender
5 1 (0.46%) Chatbot
5 1 (0.46%) Microsoft Project
5 1 (0.46%) Trello
Business Applications
1 10 (4.61%) NetSuite
2 2 (0.92%) Dynamics CRM
3 1 (0.46%) Shopify
Cloud Services
1 60 (27.65%) Adobe Analytics
2 54 (24.88%) Power Platform
3 39 (17.97%) AWS
3 39 (17.97%) Figma
4 32 (14.75%) Azure
4 32 (14.75%) GCP
5 27 (12.44%) Snowflake
6 26 (11.98%) Contentsquare
7 24 (11.06%) dbt
8 16 (7.37%) Azure Synapse Analytics
9 12 (5.53%) SaaS
10 10 (4.61%) Asana
11 8 (3.69%) Google Analytics
12 4 (1.84%) Slack
13 3 (1.38%) Canva
13 3 (1.38%) Dataform
13 3 (1.38%) H2O.ai
13 3 (1.38%) OpenShift
14 1 (0.46%) GitHub
14 1 (0.46%) MailChimp
Communications & Networking
1 59 (27.19%) Broadband
2 10 (4.61%) Multicast
2 10 (4.61%) TCP/IP
3 7 (3.23%) Internet
3 7 (3.23%) LTE
4 5 (2.30%) SNMP
Database & Business Intelligence
1 54 (24.88%) Power BI
2 46 (21.20%) Tableau
3 24 (11.06%) Looker
4 21 (9.68%) Amazon Redshift
5 20 (9.22%) BigQuery
6 19 (8.76%) Data Lake
7 16 (7.37%) Data Warehouse
7 16 (7.37%) Elasticsearch
7 16 (7.37%) Snowflake Schema
8 7 (3.23%) GIS
9 6 (2.76%) Big Data
9 6 (2.76%) Data Vault
10 4 (1.84%) Metadata
11 2 (0.92%) Data Mining
11 2 (0.92%) Hadoop
12 1 (0.46%) Amazon QuickSight
12 1 (0.46%) MySQL
12 1 (0.46%) Semantic Layer
Development Applications
1 16 (7.37%) MLflow
2 13 (5.99%) Git
3 12 (5.53%) JIRA
4 1 (0.46%) GitLab
General
1 81 (37.33%) Social Skills
2 62 (28.57%) Games
3 52 (23.96%) Analytical Skills
4 48 (22.12%) Law
5 41 (18.89%) Finance
6 35 (16.13%) Marketing
7 19 (8.76%) Legal
8 15 (6.91%) Retail
9 14 (6.45%) Inclusion and Diversity
10 13 (5.99%) Publishing
11 10 (4.61%) Telecoms
12 7 (3.23%) Agriculture
12 7 (3.23%) Banking
13 5 (2.30%) Advertising
13 5 (2.30%) Presentation Skills
14 4 (1.84%) Manufacturing
14 4 (1.84%) Public Sector
15 3 (1.38%) Aviation
16 2 (0.92%) Influencing Skills
16 2 (0.92%) Organisational Skills
Job Titles
1 52 (23.96%) Senior
2 44 (20.28%) Lead
3 20 (9.22%) Analyst
4 16 (7.37%) Data Scientist
4 16 (7.37%) Designer
4 16 (7.37%) Senior Systems Engineer
4 16 (7.37%) Systems Engineer
5 15 (6.91%) Data Analyst
6 12 (5.53%) Architect
7 11 (5.07%) Consultant
8 10 (4.61%) Commercial Analyst
8 10 (4.61%) Commercial Data Analyst
8 10 (4.61%) Digital Designer
9 9 (4.15%) Content Manager
9 9 (4.15%) Lead Designer
9 9 (4.15%) Product Manager
9 9 (4.15%) Senior Manager
9 9 (4.15%) User Researcher
10 8 (3.69%) Data Consultant
11 7 (3.23%) Senior Designer
Libraries, Frameworks & Software Standards
1 20 (9.22%) PyTorch
1 20 (9.22%) TensorFlow
2 17 (7.83%) scikit-learn
3 16 (7.37%) Kafka
3 16 (7.37%) LangChain
3 16 (7.37%) LlamaIndex
3 16 (7.37%) pgvector
4 7 (3.23%) HEVC
4 7 (3.23%) Matplotlib
4 7 (3.23%) Seaborn
5 3 (1.38%) Keras
5 3 (1.38%) PySpark
6 2 (0.92%) Pandas
7 1 (0.46%) NumPy
7 1 (0.46%) Unreal Engine
Miscellaneous
1 54 (24.88%) Social Media
2 24 (11.06%) Cloud Native
3 17 (7.83%) Management Information System
4 16 (7.37%) Clustering
4 16 (7.37%) Public Cloud
5 11 (5.07%) Onboarding
6 10 (4.61%) Data Structures
6 10 (4.61%) FMCG
6 10 (4.61%) Greenfield Project
6 10 (4.61%) MPEG
7 8 (3.69%) Product Ownership
8 7 (3.23%) Blog
8 7 (3.23%) Self-Motivation
9 6 (2.76%) Enterprise Software
9 6 (2.76%) Mobile App
10 5 (2.30%) Reinsurance
11 3 (1.38%) Data Centre
11 3 (1.38%) Digital Media
11 3 (1.38%) Photography
11 3 (1.38%) Web Conferencing
Operating Systems
1 5 (2.30%) Windows
2 1 (0.46%) Android
2 1 (0.46%) Apple iOS
Processes & Methodologies
1 121 (55.76%) Analytics
2 115 (53.00%) AI
3 89 (41.01%) Agile
4 66 (30.41%) Roadmaps
4 66 (30.41%) User-Centered Design (UCD)
5 62 (28.57%) Product Roadmap
6 59 (27.19%) Customer Experience
7 58 (26.73%) Digital Customer Experience
8 51 (23.50%) Business Intelligence
8 51 (23.50%) Machine Learning
8 51 (23.50%) User Research
9 44 (20.28%) Line Management
10 43 (19.82%) Decision-Making
11 38 (17.51%) Mentoring
12 37 (17.05%) Workshop Facilitation
13 36 (16.59%) Data Modelling
13 36 (16.59%) Data Science
14 31 (14.29%) User Experience
15 30 (13.82%) Data Engineering
15 30 (13.82%) Problem-Solving
Programming Languages
1 49 (22.58%) Python
2 48 (22.12%) SQL
3 2 (0.92%) C#
3 2 (0.92%) Formula Language
3 2 (0.92%) Java
4 1 (0.46%) Data Analysis Expressions
4 1 (0.46%) R
Qualifications
1 38 (17.51%) Degree
2 10 (4.61%) ACCA
2 10 (4.61%) CIMA
3 7 (3.23%) Postgraduate
3 7 (3.23%) Security Cleared
4 5 (2.30%) Master's Degree
5 4 (1.84%) SC Cleared
6 3 (1.38%) APMP
6 3 (1.38%) Computer Science Degree
7 1 (0.46%) PMI Certification
7 1 (0.46%) PMP
Quality Assurance & Compliance
1 112 (51.61%) Accessibility
2 23 (10.60%) WCAG
3 22 (10.14%) GDPR
4 16 (7.37%) California Consumer Privacy Act
5 13 (5.99%) Data Quality
6 1 (0.46%) PMO
6 1 (0.46%) QA
Vendors
1 68 (31.34%) Adobe
2 26 (11.98%) Databricks
3 19 (8.76%) Dell
4 16 (7.37%) Cloudera
5 12 (5.53%) Salesforce
6 9 (4.15%) Google
7 8 (3.69%) Microsoft
8 5 (2.30%) Avid
8 5 (2.30%) SolarWinds
8 5 (2.30%) Splunk
9 3 (1.38%) Atlassian
9 3 (1.38%) NVIDIA
9 3 (1.38%) ServiceNow
10 2 (0.92%) Cognizant
10 2 (0.92%) HubSpot
10 2 (0.92%) Instagram
11 1 (0.46%) dotdigital
11 1 (0.46%) Qualtrics
11 1 (0.46%) Workday
11 1 (0.46%) YouTube