Period
to 27 May 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 27 May 2019 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
27 May 2019
Same period 2018 Same period 2017
Rank 287 310 284
Rank change year-on-year +23 -26 -45
Permanent jobs citing Social Media 47 60 86
As % of all permanent IT jobs advertised in the North West 0.46% 0.49% 0.69%
As % of the Miscellaneous category 1.08% 1.33% 1.68%
Number of salaries quoted 35 53 70
North West median annual salary £35,000 £31,500 £35,750
Median salary % change year-on-year +11.11% -11.89% +19.17%
10th Percentile £19,929 £21,250 £21,225
90th Percentile £52,200 £57,500 £65,000
England median annual salary £41,500 £40,000 £37,761
% change year-on-year +3.75% +5.93% -11.15%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 4,364 4,505 5,117
As % of all permanent IT jobs advertised in the North West 43.05% 37.01% 41.03%
Number of salaries quoted 3,072 3,446 4,178
North West median annual salary £45,000 £43,500 £40,000
Median salary % change year-on-year +3.45% +8.75% -
10th Percentile £26,250 £26,250 £25,000
90th Percentile £71,250 £68,750 £62,500
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 27 May 2019.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 27 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +7 25 £35,000 +11.11% 6
Cheshire +38 12 £32,500 -7.14% 1
Lancashire -1 8 £28,000 +24.44% 2
Merseyside +4 2 £54,750 +119.00%
Social Media
England

For the 6 months to 27 May 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Social Media.

1 18 (38.30%) Agile Software Development
2 15 (31.91%) Google
2 15 (31.91%) Marketing
3 12 (25.53%) User Experience
4 11 (23.40%) Degree
4 11 (23.40%) Git (software)
4 11 (23.40%) OO
5 10 (21.28%) Analytics
5 10 (21.28%) NoSQL
5 10 (21.28%) Facebook
6 9 (19.15%) Web Application Development
6 9 (19.15%) ASP.NET MVC
6 9 (19.15%) Node.js
6 9 (19.15%) BDD
6 9 (19.15%) ASP.NET Web API
6 9 (19.15%) SQL Server 2016
6 9 (19.15%) .NET Core
6 9 (19.15%) Sony
6 9 (19.15%) MVC
6 9 (19.15%) BBC
6 9 (19.15%) Apple
6 9 (19.15%) C#
6 9 (19.15%) .NET
6 9 (19.15%) SQL Server
6 9 (19.15%) ASP.NET
6 9 (19.15%) RESTful
6 9 (19.15%) WCF
6 9 (19.15%) Yahoo!
6 9 (19.15%) TDD
6 9 (19.15%) Ruby

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.51%) CMS
2 2 (4.26%) Apache
2 2 (4.26%) WordPress
3 1 (2.13%) SAS
3 1 (2.13%) Umbraco
Applications
1 3 (6.38%) Microsoft Office
2 1 (2.13%) Adobe Illustrator
2 1 (2.13%) Photoshop
2 1 (2.13%) Weka
Business Applications
1 1 (2.13%) WebTrends
Cloud Services
1 4 (8.51%) Google Analytics
2 2 (4.26%) Google Tag Manager
3 1 (2.13%) Adobe Analytics
3 1 (2.13%) AdWords
3 1 (2.13%) Kissmetrics
3 1 (2.13%) Power Platform
Communications & Networking
1 2 (4.26%) DNS
1 2 (4.26%) Internet
1 2 (4.26%) Intranet
Database & Business Intelligence
1 10 (21.28%) NoSQL
2 9 (19.15%) SQL Server
2 9 (19.15%) SQL Server 2016
3 2 (4.26%) MySQL
4 1 (2.13%) Power BI
4 1 (2.13%) Text Mining
Development Applications
1 11 (23.40%) Git (software)
2 2 (4.26%) gulp
3 1 (2.13%) Axure RP
General
1 15 (31.91%) Marketing
2 6 (12.77%) Law
3 4 (8.51%) Advertising
3 4 (8.51%) Banking
3 4 (8.51%) Legal
4 3 (6.38%) Retail
4 3 (6.38%) Telecoms
5 2 (4.26%) Finance
5 2 (4.26%) Investment Banking
6 1 (2.13%) Publishing
Job Titles
1 11 (23.40%) Developer
2 9 (19.15%) .NET Developer
2 9 (19.15%) Social Media Developer
3 5 (10.64%) Analyst
3 5 (10.64%) Junior
4 4 (8.51%) Business Analyst
4 4 (8.51%) Digital Analyst
4 4 (8.51%) Digital Business Analyst
4 4 (8.51%) Information Manager
4 4 (8.51%) Information Security Manager
4 4 (8.51%) Marketing Executive
4 4 (8.51%) Security Manager
5 2 (4.26%) Designer
5 2 (4.26%) Digital Executive
5 2 (4.26%) Digital Marketing Executive
5 2 (4.26%) E-Commerce Manager
5 2 (4.26%) Marketing Manager
5 2 (4.26%) Resourcer
5 2 (4.26%) UX Designer
5 2 (4.26%) Web Manager
Libraries, Frameworks & Software Standards
1 9 (19.15%) .NET
1 9 (19.15%) .NET Core
1 9 (19.15%) ASP.NET
1 9 (19.15%) ASP.NET MVC
1 9 (19.15%) ASP.NET Web API
1 9 (19.15%) Node.js
1 9 (19.15%) RESTful
1 9 (19.15%) WCF
2 5 (10.64%) CSS
2 5 (10.64%) HTML
3 4 (8.51%) HTML5
4 3 (6.38%) LESS
4 3 (6.38%) Sass
5 2 (4.26%) AngularJS
5 2 (4.26%) Apache Cordova
5 2 (4.26%) jQuery
5 2 (4.26%) LAMP
5 2 (4.26%) Web Services
Miscellaneous
1 12 (25.53%) User Experience
2 9 (19.15%) BBC
3 6 (12.77%) Analytical Skills
3 6 (12.77%) Mobile App
4 4 (8.51%) Management Information System
5 1 (2.13%) Fintech
5 1 (2.13%) Graphic Design
5 1 (2.13%) Life Science
Operating Systems
1 2 (4.26%) Android
1 2 (4.26%) Apple iOS
1 2 (4.26%) Linux
Processes & Methodologies
1 18 (38.30%) Agile Software Development
2 11 (23.40%) OO
3 10 (21.28%) Analytics
4 9 (19.15%) BDD
4 9 (19.15%) MVC
4 9 (19.15%) TDD
4 9 (19.15%) Web Application Development
5 8 (17.02%) Digital Marketing
5 8 (17.02%) SEO
6 6 (12.77%) E-Commerce
6 6 (12.77%) ITIL
6 6 (12.77%) Wireframes
7 5 (10.64%) Pay per click
7 5 (10.64%) Prototyping
8 4 (8.51%) Data Protection
8 4 (8.51%) Facilities Management
8 4 (8.51%) Information Security
8 4 (8.51%) ISMS
8 4 (8.51%) Requirements Management
8 4 (8.51%) Use Case
Programming Languages
1 9 (19.15%) C#
1 9 (19.15%) Ruby
2 5 (10.64%) JavaScript
3 4 (8.51%) PHP
4 2 (4.26%) C
4 2 (4.26%) SQL
5 1 (2.13%) Java
5 1 (2.13%) MATLAB
5 1 (2.13%) Python
5 1 (2.13%) R
5 1 (2.13%) Scala
Qualifications
1 11 (23.40%) Degree
2 8 (17.02%) Security Cleared
3 4 (8.51%) CISM
3 4 (8.51%) CISSP
3 4 (8.51%) CTC Cleared
3 4 (8.51%) DBS Check
3 4 (8.51%) ISO 27001 Lead Auditor
3 4 (8.51%) SC Cleared
4 1 (2.13%) Master's Degree
Quality Assurance & Compliance
1 4 (8.51%) Cyber Essentials
1 4 (8.51%) Cyber Essentials PLUS
1 4 (8.51%) Disclosure Scotland
1 4 (8.51%) GDPR
1 4 (8.51%) ISO/IEC 27001
2 2 (4.26%) QA
Systems Management
1 2 (4.26%) cPanel
Vendors
1 15 (31.91%) Google
2 10 (21.28%) Facebook
3 9 (19.15%) Apple
3 9 (19.15%) Sony
3 9 (19.15%) Yahoo!
4 3 (6.38%) Adobe
4 3 (6.38%) Microsoft
5 1 (2.13%) Coremetrics
5 1 (2.13%) IBM
5 1 (2.13%) Instagram
5 1 (2.13%) MicroStrategy
5 1 (2.13%) Monetate
5 1 (2.13%) Omniture
5 1 (2.13%) Optimizely
5 1 (2.13%) Tableau