Period
to 17 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 283 303 233
Rank change year-on-year +20 -70 -28
Permanent jobs citing Social Media 84 61 122
As % of all permanent IT jobs advertised in the North West 0.66% 0.49% 1.02%
As % of the Miscellaneous category 1.71% 1.20% 2.86%
Number of salaries quoted 70 55 101
North West median annual salary £30,000 £35,000 £27,500
Median salary % change year-on-year -14.29% +27.27% -8.33%
10th Percentile £23,625 £25,600 £20,000
90th Percentile £52,500 £65,000 £45,000
England median annual salary £40,000 £40,000 £40,000

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 4,906 5,087 4,272
As % of all permanent IT jobs advertised in the North West 38.81% 41.13% 35.80%
Number of salaries quoted 3,810 4,217 3,414
North West median annual salary £43,000 £40,000 £40,000
Median salary % change year-on-year +7.50% - +2.56%
10th Percentile £26,000 £25,000 £23,500
90th Percentile £67,500 £61,250 £60,000
England median annual salary £50,000 £50,000 £49,000
% change year-on-year - +2.04% +6.52%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 17 January 2018.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +28 60 £35,000 -26.32% 19
Cheshire -39 9 £27,500 -8.33% 5
Merseyside +35 8 £25,000 -23.08% 2
Lancashire +7 7 £25,000 -8.26% 9
Social Media
England

For the 6 months to 17 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 41 (48.81%) Marketing
2 39 (46.43%) SEO
3 32 (38.10%) Google
4 28 (33.33%) Analytics
5 23 (27.38%) Digital Marketing
6 22 (26.19%) Pay per click
7 18 (21.43%) JavaScript
8 17 (20.24%) HTML
8 17 (20.24%) Facebook
9 15 (17.86%) Marketing Strategy
9 15 (17.86%) Git (software)
9 15 (17.86%) CSS
10 13 (15.48%) Agile Software Development
10 13 (15.48%) Google Analytics
11 12 (14.29%) Email Marketing
11 12 (14.29%) WordPress
11 12 (14.29%) PHP
12 11 (13.10%) E-Commerce
12 11 (13.10%) Apple
12 11 (13.10%) Sony
12 11 (13.10%) Advertising
12 11 (13.10%) BBC
12 11 (13.10%) Yahoo!
13 10 (11.90%) Finance
13 10 (11.90%) Web Services
13 10 (11.90%) Copywriting
13 10 (11.90%) iPad
14 9 (10.71%) Apple iOS
14 9 (10.71%) iPhone
14 9 (10.71%) Unit Testing

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (14.29%) WordPress
2 5 (5.95%) Apache Spark
3 2 (2.38%) CMS
3 2 (2.38%) Elasticsearch
4 1 (1.19%) Apache
4 1 (1.19%) Drupal
4 1 (1.19%) Jupyter
4 1 (1.19%) nginx
4 1 (1.19%) Totara
Applications
1 6 (7.14%) Microsoft Excel
2 5 (5.95%) Photoshop
3 3 (3.57%) Camtasia
3 3 (3.57%) Microsoft Office
4 1 (1.19%) Adobe After Effects
4 1 (1.19%) Adobe Creative Suite
4 1 (1.19%) Adobe Illustrator
4 1 (1.19%) Adobe Premiere
4 1 (1.19%) InDesign
4 1 (1.19%) Microsoft Project
Business Applications
1 4 (4.76%) Magento
Cloud Services
1 13 (15.48%) Google Analytics
2 5 (5.95%) AdWords
3 3 (3.57%) Amazon AWS
3 3 (3.57%) MailChimp
4 1 (1.19%) GitHub
4 1 (1.19%) Responsys
4 1 (1.19%) SaaS
4 1 (1.19%) Silverpop
Communications & Networking
1 5 (5.95%) Internet
2 3 (3.57%) Broadband
2 3 (3.57%) VoIP
3 1 (1.19%) SMS
3 1 (1.19%) SSH
3 1 (1.19%) Wi-Fi
Database & Business Intelligence
1 4 (4.76%) Hadoop
2 3 (3.57%) MySQL
2 3 (3.57%) SQL Server
3 2 (2.38%) Big Data
3 2 (2.38%) SQL Server 2016
4 1 (1.19%) Couchbase
4 1 (1.19%) Data Warehouse
4 1 (1.19%) Microsoft Analysis Services
4 1 (1.19%) NoSQL
4 1 (1.19%) SQL Server 2014
4 1 (1.19%) SQL Server Analysis Services
4 1 (1.19%) SQL Server Integration Services
4 1 (1.19%) SQL Server Reporting Services
4 1 (1.19%) Text Mining
Development Applications
1 15 (17.86%) Git (software)
2 9 (10.71%) Subversion
2 9 (10.71%) Xcode
3 2 (2.38%) Jenkins
4 1 (1.19%) Bitbucket
4 1 (1.19%) gulp
4 1 (1.19%) JIRA
4 1 (1.19%) PhpStorm
General
1 41 (48.81%) Marketing
2 11 (13.10%) Advertising
3 10 (11.90%) Finance
4 4 (4.76%) Law
4 4 (4.76%) Telecoms
5 3 (3.57%) Legal
5 3 (3.57%) Manufacturing
5 3 (3.57%) Retail
6 2 (2.38%) Banking
7 1 (1.19%) Corporate Banking
7 1 (1.19%) Financial Institution
7 1 (1.19%) Games
Job Titles
1 25 (29.76%) Developer
2 10 (11.90%) Social Media Developer
3 9 (10.71%) iOS Developer
4 8 (9.52%) Digital Executive
5 7 (8.33%) Front End Developer (Client-Side Developer)
5 7 (8.33%) Marketing Executive
5 7 (8.33%) Web Developer
6 5 (5.95%) Analyst
6 5 (5.95%) PHP Developer
7 4 (4.76%) Consultant
7 4 (4.76%) Data Scientist
7 4 (4.76%) Digital Analyst
7 4 (4.76%) Digital Marketing Executive
7 4 (4.76%) PHP Web Developer
7 4 (4.76%) PPC Manager
7 4 (4.76%) Recruitment Resourcer
7 4 (4.76%) Resourcer
7 4 (4.76%) SEO Executive
8 3 (3.57%) Digital Developer
8 3 (3.57%) Digital Marketing Analyst
Libraries, Frameworks & Software Standards
1 17 (20.24%) HTML
2 15 (17.86%) CSS
3 10 (11.90%) Web Services
4 9 (10.71%) UIKit
5 8 (9.52%) HTML5
6 5 (5.95%) jQuery
6 5 (5.95%) Laravel
7 4 (4.76%) AngularJS
7 4 (4.76%) Symfony
7 4 (4.76%) XML
8 3 (3.57%) CakePHP
8 3 (3.57%) CodeIgniter
8 3 (3.57%) JSON
8 3 (3.57%) Node.js
9 2 (2.38%) CSS3
9 2 (2.38%) LESS
9 2 (2.38%) React
9 2 (2.38%) Sass
10 1 (1.19%) Meteor
10 1 (1.19%) scikit-learn
Miscellaneous
1 11 (13.10%) BBC
2 10 (11.90%) iPad
3 9 (10.71%) iPhone
3 9 (10.71%) Smartphone
3 9 (10.71%) User Experience
4 7 (8.33%) Analytical Skills
4 7 (8.33%) Blog
4 7 (8.33%) Graphic Design
5 5 (5.95%) Digital Media
5 5 (5.95%) Mobile App
6 4 (4.76%) Animation
6 4 (4.76%) e-Learning
6 4 (4.76%) Greenfield Project
6 4 (4.76%) Tandem
7 3 (3.57%) Life Science
7 3 (3.57%) Photography
8 1 (1.19%) Algorithms
8 1 (1.19%) Contactless
8 1 (1.19%) Internet of Things
8 1 (1.19%) Video\Live Streaming
Operating Systems
1 9 (10.71%) Apple iOS
2 6 (7.14%) Linux
3 3 (3.57%) CentOS
3 3 (3.57%) Debian
4 1 (1.19%) Windows
4 1 (1.19%) Windows Server
Processes & Methodologies
1 39 (46.43%) SEO
2 28 (33.33%) Analytics
3 23 (27.38%) Digital Marketing
4 22 (26.19%) Pay per click
5 15 (17.86%) Marketing Strategy
6 13 (15.48%) Agile Software Development
7 12 (14.29%) Email Marketing
8 11 (13.10%) E-Commerce
9 10 (11.90%) Copywriting
10 9 (10.71%) iOS Development
10 9 (10.71%) Unit Testing
10 9 (10.71%) Web Development
11 8 (9.52%) Web Design
12 7 (8.33%) Statistics
13 6 (7.14%) Conversion Rate Optimisation
13 6 (7.14%) DevOps
13 6 (7.14%) Front End Development
14 5 (5.95%) Display Advertising
14 5 (5.95%) Machine Learning
14 5 (5.95%) OOP
Programming Languages
1 18 (21.43%) JavaScript
2 12 (14.29%) PHP
3 9 (10.71%) Objective-C
4 7 (8.33%) Python
5 3 (3.57%) Ruby
5 3 (3.57%) SQL
6 2 (2.38%) Bash Shell
6 2 (2.38%) Perl
7 1 (1.19%) C#
7 1 (1.19%) Go
7 1 (1.19%) Java
7 1 (1.19%) R
7 1 (1.19%) Scala
7 1 (1.19%) T-SQL
Qualifications
1 8 (9.52%) Degree
2 4 (4.76%) PhD
Quality Assurance & Compliance
1 6 (7.14%) SLA
2 1 (1.19%) Data Quality
2 1 (1.19%) PMO
2 1 (1.19%) QA
System Software
1 1 (1.19%) Docker
Systems Management
1 2 (2.38%) Ansible
1 2 (2.38%) Opscode Chef
1 2 (2.38%) Puppet
Vendors
1 32 (38.10%) Google
2 17 (20.24%) Facebook
3 11 (13.10%) Apple
3 11 (13.10%) Sony
3 11 (13.10%) Yahoo!
4 8 (9.52%) Microsoft
4 8 (9.52%) Twitter
5 5 (5.95%) Hitwise
6 4 (4.76%) comScore
6 4 (4.76%) DoubleClick
7 3 (3.57%) HubSpot
7 3 (3.57%) Zend
8 1 (1.19%) Adobe
8 1 (1.19%) Capita
8 1 (1.19%) Cognizant
8 1 (1.19%) Hootsuite
8 1 (1.19%) Salesforce Marketing Cloud