Period
to 22 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 299 299 274
Rank change year-on-year 0 -25 -73
Permanent jobs citing Social Media 62 74 90
As % of all permanent IT jobs advertised in the North West 0.53% 0.58% 0.74%
As % of the Miscellaneous category 1.34% 1.42% 1.78%
Number of salaries quoted 51 43 79
North West median annual salary £35,000 £35,000 £32,500
Median salary % change year-on-year +0.00% +7.69% +8.33%
10th Percentile £21,000 £21,200 £22,250
90th Percentile £52,500 £56,250 £53,500
England median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 4,627 5,202 5,067
As % of all permanent IT jobs advertised in the North West 39.30% 40.73% 41.76%
Number of salaries quoted 3,686 4,064 4,261
North West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £25,750 £25,000 £24,250
90th Percentile £68,750 £65,000 £61,250
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 22 October 2018.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester 0 44 £35,000 -12.50% 12
Cheshire +8 13 £27,750 +11.00% 4
Merseyside +18 5 £22,500 -10.00% 1
Social Media
England

For the 6 months to 22 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Social Media.

1 30 (48.39%) Google
2 28 (45.16%) Marketing
3 22 (35.48%) Facebook
4 21 (33.87%) Agile Software Development
5 18 (29.03%) Git (software)
5 18 (29.03%) C#
5 18 (29.03%) .NET
5 18 (29.03%) SQL Server
5 18 (29.03%) ASP.NET
5 18 (29.03%) OO
5 18 (29.03%) MVC
6 17 (27.42%) SEO
6 17 (27.42%) BBC
6 17 (27.42%) Sony
6 17 (27.42%) Apple
6 17 (27.42%) RESTful
6 17 (27.42%) ASP.NET MVC
6 17 (27.42%) WCF
6 17 (27.42%) Digital Marketing
6 17 (27.42%) TDD
6 17 (27.42%) Yahoo!
6 17 (27.42%) Ruby
6 17 (27.42%) Web Application Development
6 17 (27.42%) BDD
6 17 (27.42%) NoSQL
6 17 (27.42%) Node.js
6 17 (27.42%) ASP.NET Web API
6 17 (27.42%) SQL Server 2016
6 17 (27.42%) .NET Core
7 16 (25.81%) Pay per click

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (11.29%) WordPress
2 5 (8.06%) CMS
3 4 (6.45%) Apache Spark
4 1 (1.61%) SAS
4 1 (1.61%) Sitefinity
Applications
1 6 (9.68%) InDesign
1 6 (9.68%) Photoshop
2 3 (4.84%) Adobe After Effects
2 3 (4.84%) Adobe Premiere
3 2 (3.23%) Microsoft Office
4 1 (1.61%) Acrobat
4 1 (1.61%) Adobe Illustrator
4 1 (1.61%) Microsoft PowerPoint
4 1 (1.61%) MS Visio
Business Applications
1 1 (1.61%) Dynamics CRM
Cloud Services
1 5 (8.06%) AdWords
1 5 (8.06%) Google Analytics
2 1 (1.61%) Responsys
2 1 (1.61%) SaaS
2 1 (1.61%) Silverpop
Communications & Networking
1 3 (4.84%) Internet
2 2 (3.23%) Skype
2 2 (3.23%) SMS
Database & Business Intelligence
1 18 (29.03%) SQL Server
2 17 (27.42%) NoSQL
2 17 (27.42%) SQL Server 2016
3 4 (6.45%) Big Data
3 4 (6.45%) Text Mining
Development Applications
1 18 (29.03%) Git (software)
2 1 (1.61%) Axure RP
2 1 (1.61%) Balsamiq Mockups
2 1 (1.61%) Dreamweaver
2 1 (1.61%) Rational Software Modeler
General
1 28 (45.16%) Marketing
2 6 (9.68%) Advertising
3 5 (8.06%) Finance
3 5 (8.06%) Multimedia
4 3 (4.84%) Legal
5 1 (1.61%) Banking
5 1 (1.61%) Investment Banking
5 1 (1.61%) Law
5 1 (1.61%) Manufacturing
5 1 (1.61%) Retail
Job Titles
1 18 (29.03%) Developer
2 17 (27.42%) .NET Developer
2 17 (27.42%) Social Media Developer
3 12 (19.35%) Marketing Executive
4 5 (8.06%) Business Development Manager
4 5 (8.06%) Business Manager
4 5 (8.06%) Designer
4 5 (8.06%) Development Manager
4 5 (8.06%) Digital Executive
4 5 (8.06%) Digital Marketing Executive
5 4 (6.45%) Process Engineer
6 3 (4.84%) Consultant
6 3 (4.84%) Creative Designer
6 3 (4.84%) IT Consultant
6 3 (4.84%) IT Recruitment Consultant
6 3 (4.84%) Recruitment Consultant
7 2 (3.23%) Analyst
7 2 (3.23%) Junior
7 2 (3.23%) Senior Consultant
7 2 (3.23%) Senior Recruitment Consultant
Libraries, Frameworks & Software Standards
1 18 (29.03%) .NET
1 18 (29.03%) ASP.NET
2 17 (27.42%) .NET Core
2 17 (27.42%) ASP.NET MVC
2 17 (27.42%) ASP.NET Web API
2 17 (27.42%) Node.js
2 17 (27.42%) RESTful
2 17 (27.42%) WCF
3 4 (6.45%) CoreNLP
3 4 (6.45%) HTML
3 4 (6.45%) Keras
3 4 (6.45%) Natural Language Processing
3 4 (6.45%) TensorFlow
4 3 (4.84%) CSS
Miscellaneous
1 17 (27.42%) BBC
2 5 (8.06%) Blog
2 5 (8.06%) Management Information System
3 4 (6.45%) Photography
3 4 (6.45%) Social Network
4 3 (4.84%) Analytical Skills
4 3 (4.84%) Driving Licence
4 3 (4.84%) Graphic Design
5 1 (1.61%) Animation
5 1 (1.61%) Fintech
5 1 (1.61%) Greenfield Project
5 1 (1.61%) Life Science
5 1 (1.61%) Mobile App
5 1 (1.61%) User Experience
Operating Systems
1 1 (1.61%) Windows
Processes & Methodologies
1 21 (33.87%) Agile Software Development
2 18 (29.03%) MVC
2 18 (29.03%) OO
3 17 (27.42%) BDD
3 17 (27.42%) Digital Marketing
3 17 (27.42%) SEO
3 17 (27.42%) TDD
3 17 (27.42%) Web Application Development
4 16 (25.81%) Pay per click
5 14 (22.58%) Analytics
5 14 (22.58%) Email Marketing
6 13 (20.97%) CRM
7 10 (16.13%) Marketing Automation
8 7 (11.29%) Copywriting
9 6 (9.68%) Marketing Strategy
10 5 (8.06%) Business Development
10 5 (8.06%) Infographics
10 5 (8.06%) Logistics
10 5 (8.06%) Multichannel Marketing
10 5 (8.06%) Telesales
Programming Languages
1 18 (29.03%) C#
2 17 (27.42%) Ruby
3 4 (6.45%) Java
3 4 (6.45%) Python
3 4 (6.45%) Scala
4 2 (3.23%) JavaScript
4 2 (3.23%) SQL
Qualifications
1 6 (9.68%) Degree
2 1 (1.61%) ITIL Certification
2 1 (1.61%) PMP
Quality Assurance & Compliance
1 7 (11.29%) SLA
2 2 (3.23%) GDPR
3 1 (1.61%) ISO 9001
3 1 (1.61%) QA
System Software
1 4 (6.45%) Docker
Vendors
1 30 (48.39%) Google
2 22 (35.48%) Facebook
3 17 (27.42%) Apple
3 17 (27.42%) Sony
3 17 (27.42%) Yahoo!
4 10 (16.13%) Adobe
5 4 (6.45%) Twitter
6 3 (4.84%) Microsoft
7 1 (1.61%) HubSpot
7 1 (1.61%) Salesforce Marketing Cloud