Period
to 25 July 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 25 July 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
25 Jul 2017
Same period 2016 Same period 2015
Rank 272 229 185
Rank change year-on-year -43 -44 -47
Permanent jobs citing Social Media 102 112 199
As % of all permanent IT jobs advertised in the North West 0.78% 0.97% 1.50%
As % of the Miscellaneous category 1.92% 2.44% 4.02%
Number of salaries quoted 66 93 128
North West median annual salary £35,000 £32,500 £26,500
Median salary % change year-on-year +7.69% +22.64% -24.29%
10th Percentile £19,875 £21,250 £20,350
90th Percentile £63,125 £63,500 £51,975
England median annual salary £40,000 £42,500 £42,000
% change year-on-year -5.88% +1.19% +5.00%

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

Generic IT Skills
North West
Permanent job vacancies with a requirement for generic IT skills 5322 4596 4947
As % of all permanent IT job vacancies advertised in the North West 40.67% 39.75% 37.37%
Number of salaries quoted 4241 3882 3905
North West median annual salary £41,500 £40,000 £40,000
Median salary % change year-on-year +3.75% - +6.67%
10th Percentile £24,500 £23,000 £23,000
90th Percentile £62,500 £61,250 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 25 July 2017.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 25 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -35 66 £40,000 +33.33% 11
Cheshire -21 23 £18,000 -40.00% 1
Lancashire -4 12 £22,500 -37.93%
Merseyside -2 1 £42,500 +30.77% 1
Social Media
England

For the 6 months to 25 July 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 32 (31.37%) Google
2 27 (26.47%) Facebook
3 26 (25.49%) Business Intelligence
4 25 (24.51%) SQL Server
4 25 (24.51%) SEO
4 25 (24.51%) Marketing
5 22 (21.57%) Finance
6 21 (20.59%) BBC
6 21 (20.59%) E-Commerce
6 21 (20.59%) Apple
6 21 (20.59%) Sony
6 21 (20.59%) Yahoo!
6 21 (20.59%) SQL Server 2016
7 20 (19.61%) Analytics
7 20 (19.61%) Agile Software Development
8 19 (18.63%) SQL Server Integration Services
8 19 (18.63%) Microsoft Analysis Services
8 19 (18.63%) SQL Server Reporting Services
8 19 (18.63%) Data Warehouse
8 19 (18.63%) SQL
8 19 (18.63%) T-SQL
8 19 (18.63%) SQL Server Analysis Services
8 19 (18.63%) SQL Server 2014
9 17 (16.67%) Mobile App
9 17 (16.67%) HTML
10 15 (14.71%) CRM
10 15 (14.71%) TDD
11 14 (13.73%) Degree
12 13 (12.75%) Git (software)
12 13 (12.75%) Digital Media

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.90%) CMS
1 5 (4.90%) WordPress
2 2 (1.96%) Apache Spark
3 1 (0.98%) Jupyter
3 1 (0.98%) SAS
3 1 (0.98%) Sitecore CMS
3 1 (0.98%) Sitefinity
3 1 (0.98%) Totara
Applications
1 4 (3.92%) Photoshop
2 3 (2.94%) Adobe Illustrator
2 3 (2.94%) Camtasia
2 3 (2.94%) Microsoft Excel
3 2 (1.96%) Microsoft Office
Business Applications
1 2 (1.96%) Magento
2 1 (0.98%) WebTrends
Cloud Services
1 9 (8.82%) Google Analytics
2 6 (5.88%) AdWords
3 1 (0.98%) Basecamp
3 1 (0.98%) MailChimp
Communications & Networking
1 4 (3.92%) SMS
2 1 (0.98%) Broadband
2 1 (0.98%) Extranet
2 1 (0.98%) Intranet
2 1 (0.98%) VoIP
Database & Business Intelligence
1 25 (24.51%) SQL Server
2 21 (20.59%) SQL Server 2016
3 19 (18.63%) Data Warehouse
3 19 (18.63%) Microsoft Analysis Services
3 19 (18.63%) SQL Server 2014
3 19 (18.63%) SQL Server Analysis Services
3 19 (18.63%) SQL Server Integration Services
3 19 (18.63%) SQL Server Reporting Services
4 7 (6.86%) Big Data
5 3 (2.94%) MongoDB
5 3 (2.94%) Redis
6 2 (1.96%) MySQL
6 2 (1.96%) NoSQL
7 1 (0.98%) Data Mining
7 1 (0.98%) Hadoop
7 1 (0.98%) Power BI
7 1 (0.98%) QlikView
7 1 (0.98%) SQL Server 2008
7 1 (0.98%) Text Mining
Development Applications
1 13 (12.75%) Git (software)
2 6 (5.88%) Subversion
3 4 (3.92%) SonarQube
4 3 (2.94%) Bitbucket
4 3 (2.94%) Jenkins
4 3 (2.94%) Mercurial
4 3 (2.94%) Visual Studio
4 3 (2.94%) Xcode
5 2 (1.96%) Android Studio
6 1 (0.98%) CocoaPods
General
1 25 (24.51%) Marketing
2 22 (21.57%) Finance
3 12 (11.76%) Advertising
4 10 (9.80%) Banking
5 7 (6.86%) Telecoms
6 5 (4.90%) Retail
7 4 (3.92%) Publishing
8 3 (2.94%) Corporate Banking
8 3 (2.94%) Financial Institution
8 3 (2.94%) Law
Job Titles
1 40 (39.22%) Developer
2 14 (13.73%) Business Intelligence Developer
2 14 (13.73%) Data Warehouse Developer
2 14 (13.73%) SQL BI Developer
2 14 (13.73%) SQL Developer
2 14 (13.73%) SQL Server BI Developer
2 14 (13.73%) SQL Server Data Warehouse Developer
2 14 (13.73%) SQL Server Developer
3 13 (12.75%) Analyst
3 13 (12.75%) Business Analyst
4 11 (10.78%) Digital Analyst
4 11 (10.78%) Digital Business Analyst
4 11 (10.78%) E-Commerce Analyst
4 11 (10.78%) E-Commerce Business Analyst
5 10 (9.80%) Consultant
6 9 (8.82%) Senior Developer
7 7 (6.86%) Java Developer
7 7 (6.86%) Recruitment Consultant
8 6 (5.88%) Senior Java Developer
8 6 (5.88%) Web Developer
Libraries, Frameworks & Software Standards
1 17 (16.67%) HTML
2 12 (11.76%) CSS
3 9 (8.82%) HTML5
4 8 (7.84%) CSS3
4 8 (7.84%) jQuery
4 8 (7.84%) Web Services
5 6 (5.88%) .NET
5 6 (5.88%) AngularJS
5 6 (5.88%) ASP.NET
5 6 (5.88%) ASP.NET Web API
6 5 (4.90%) ASP.NET MVC
7 4 (3.92%) Hibernate
7 4 (3.92%) Java EE
7 4 (3.92%) JSON
7 4 (3.92%) SOAP
7 4 (3.92%) Spring
7 4 (3.92%) XML
8 3 (2.94%) RabbitMQ
8 3 (2.94%) SignalR
8 3 (2.94%) WCF
Miscellaneous
1 21 (20.59%) BBC
2 17 (16.67%) Mobile App
3 13 (12.75%) Digital Media
4 10 (9.80%) User Experience
5 9 (8.82%) iPad
6 5 (4.90%) Blog
6 5 (4.90%) Clustering
6 5 (4.90%) Replication
7 4 (3.92%) e-Learning
7 4 (3.92%) iPhone
8 3 (2.94%) Analytical Skills
8 3 (2.94%) Contactless
8 3 (2.94%) Data Centre
8 3 (2.94%) Management Information System
9 2 (1.96%) Computer Science
9 2 (1.96%) Data Protection Act
9 2 (1.96%) Graphic Design
10 1 (0.98%) Algorithms
10 1 (0.98%) Data Structures
10 1 (0.98%) FMCG
Operating Systems
1 5 (4.90%) Linux
2 4 (3.92%) Apple iOS
2 4 (3.92%) Mac OS
2 4 (3.92%) Windows
3 2 (1.96%) Android
Processes & Methodologies
1 26 (25.49%) Business Intelligence
2 25 (24.51%) SEO
3 21 (20.59%) E-Commerce
4 20 (19.61%) Agile Software Development
4 20 (19.61%) Analytics
5 15 (14.71%) CRM
5 15 (14.71%) TDD
6 12 (11.76%) Content Management
7 11 (10.78%) Demand Management
7 11 (10.78%) High Availability
7 11 (10.78%) Logistics
7 11 (10.78%) OOP
7 11 (10.78%) SDLC
8 10 (9.80%) Digital Marketing
8 10 (9.80%) Pay per click
9 9 (8.82%) OO
9 9 (8.82%) Web Development
10 8 (7.84%) Performance Management
11 7 (6.86%) Business Analytics
11 7 (6.86%) Test Automation
Programming Languages
1 19 (18.63%) SQL
1 19 (18.63%) T-SQL
2 10 (9.80%) Java
2 10 (9.80%) JavaScript
3 6 (5.88%) C#
3 6 (5.88%) PHP
4 4 (3.92%) Apple Swift
4 4 (3.92%) Objective-C
5 3 (2.94%) Ruby
6 2 (1.96%) Python
6 2 (1.96%) R
6 2 (1.96%) Scala
7 1 (0.98%) C
7 1 (0.98%) MATLAB
7 1 (0.98%) VB.NET
Qualifications
1 14 (13.73%) Degree
2 4 (3.92%) Master's Degree
3 1 (0.98%) PhD
Quality Assurance & Compliance
1 6 (5.88%) Data Quality
2 2 (1.96%) GDPR
2 2 (1.96%) ISO/IEC 27001
2 2 (1.96%) PCI DSS
3 1 (0.98%) Actionable Recommendations
3 1 (0.98%) QA
Vendors
1 32 (31.37%) Google
2 27 (26.47%) Facebook
3 21 (20.59%) Apple
3 21 (20.59%) Sony
3 21 (20.59%) Yahoo!
4 13 (12.75%) Cognizant
5 3 (2.94%) Twitter
6 1 (0.98%) Adobe
6 1 (0.98%) Hitwise
6 1 (0.98%) Hootsuite
6 1 (0.98%) Sitecore
6 1 (0.98%) Tableau
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