Period
to 17 October 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 October 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
17 Oct 2017
Same period 2016 Same period 2015
Rank 285 261 193
Rank change year-on-year -24 -68 -13
Permanent jobs citing Social Media 75 92 184
As % of all permanent IT jobs advertised in the North West 0.59% 0.76% 1.41%
As % of the Miscellaneous category 1.48% 1.88% 3.89%
Number of salaries quoted 43 81 131
North West median annual salary £35,000 £32,500 £29,000
Median salary % change year-on-year +7.69% +12.07% -20.55%
10th Percentile £21,200 £21,250 £20,000
90th Percentile £56,250 £57,500 £48,750
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 5069 4888 4726
As % of all permanent IT jobs advertised in the North West 39.66% 40.15% 36.13%
Number of salaries quoted 3981 4117 3763
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £25,000 £24,512 £23,500
90th Percentile £65,000 £61,250 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 17 October 2017.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 17 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -11 53 £40,000 +14.29% 12
Cheshire -42 11 £21,500 -33.85% 2
Lancashire +9 10 £20,750 -44.67% 8
Merseyside +1 1 £25,000 -23.08% 3
Social Media
England

For the 6 months to 17 October 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 29 (38.67%) Google
2 24 (32.00%) Analytics
3 21 (28.00%) Marketing
4 20 (26.67%) SEO
4 20 (26.67%) Business Intelligence
4 20 (26.67%) Facebook
5 19 (25.33%) Finance
6 17 (22.67%) BBC
6 17 (22.67%) Yahoo!
6 17 (22.67%) Apple
6 17 (22.67%) Sony
6 17 (22.67%) E-Commerce
7 15 (20.00%) SQL Server
7 15 (20.00%) Digital Media
7 15 (20.00%) Mobile App
7 15 (20.00%) SQL Server 2016
8 14 (18.67%) SQL
9 13 (17.33%) T-SQL
9 13 (17.33%) CRM
9 13 (17.33%) Data Warehouse
9 13 (17.33%) SQL Server Integration Services
9 13 (17.33%) Microsoft Analysis Services
9 13 (17.33%) SQL Server Reporting Services
9 13 (17.33%) SQL Server 2014
9 13 (17.33%) SQL Server Analysis Services
9 13 (17.33%) Digital Marketing
10 12 (16.00%) Pay per click
11 11 (14.67%) Logistics
11 11 (14.67%) Demand Management
11 11 (14.67%) Google Analytics

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.00%) Apache Spark
2 2 (2.67%) CMS
2 2 (2.67%) Jupyter
2 2 (2.67%) WordPress
3 1 (1.33%) Apache
3 1 (1.33%) Drupal
3 1 (1.33%) nginx
3 1 (1.33%) SAS
Applications
1 5 (6.67%) Microsoft Excel
2 2 (2.67%) Microsoft Office
3 1 (1.33%) Adobe Illustrator
3 1 (1.33%) Microsoft Project
3 1 (1.33%) Photoshop
Business Applications
1 1 (1.33%) Magento
Cloud Services
1 11 (14.67%) Google Analytics
2 5 (6.67%) AdWords
3 1 (1.33%) Amazon AWS
3 1 (1.33%) GitHub
3 1 (1.33%) Responsys
3 1 (1.33%) Silverpop
Communications & Networking
1 1 (1.33%) Broadband
1 1 (1.33%) Extranet
1 1 (1.33%) Internet
1 1 (1.33%) Intranet
1 1 (1.33%) SMS
1 1 (1.33%) SSH
1 1 (1.33%) VoIP
1 1 (1.33%) Wi-Fi
Database & Business Intelligence
1 15 (20.00%) SQL Server
1 15 (20.00%) SQL Server 2016
2 13 (17.33%) Data Warehouse
2 13 (17.33%) Microsoft Analysis Services
2 13 (17.33%) SQL Server 2014
2 13 (17.33%) SQL Server Analysis Services
2 13 (17.33%) SQL Server Integration Services
2 13 (17.33%) SQL Server Reporting Services
3 9 (12.00%) Big Data
4 2 (2.67%) MySQL
4 2 (2.67%) NoSQL
4 2 (2.67%) Text Mining
5 1 (1.33%) Couchbase
5 1 (1.33%) Data Mining
5 1 (1.33%) Hadoop
5 1 (1.33%) QlikView
Development Applications
1 4 (5.33%) Git (software)
2 2 (2.67%) Subversion
2 2 (2.67%) Xcode
3 1 (1.33%) Bitbucket
3 1 (1.33%) JIRA
3 1 (1.33%) PhpStorm
General
1 21 (28.00%) Marketing
2 19 (25.33%) Finance
3 9 (12.00%) Advertising
4 8 (10.67%) Banking
5 4 (5.33%) Retail
5 4 (5.33%) Telecoms
6 3 (4.00%) Corporate Banking
6 3 (4.00%) Financial Institution
6 3 (4.00%) Law
7 1 (1.33%) Games
Job Titles
1 20 (26.67%) Developer
2 15 (20.00%) Analyst
3 13 (17.33%) Business Analyst
4 12 (16.00%) Digital Analyst
5 11 (14.67%) Business Intelligence Developer
5 11 (14.67%) Data Warehouse Developer
5 11 (14.67%) Digital Business Analyst
5 11 (14.67%) E-Commerce Analyst
5 11 (14.67%) E-Commerce Business Analyst
5 11 (14.67%) SQL BI Developer
5 11 (14.67%) SQL Developer
5 11 (14.67%) SQL Server BI Developer
5 11 (14.67%) SQL Server Data Warehouse Developer
5 11 (14.67%) SQL Server Developer
6 6 (8.00%) Consultant
7 5 (6.67%) Architect
7 5 (6.67%) Solutions Architect
8 4 (5.33%) PPC Manager
8 4 (5.33%) Recruitment Consultant
8 4 (5.33%) Webmaster
Libraries, Frameworks & Software Standards
1 7 (9.33%) Web Services
2 6 (8.00%) HTML
3 4 (5.33%) CSS
4 3 (4.00%) Natural Language Processing
5 2 (2.67%) .NET
5 2 (2.67%) ASP.NET
5 2 (2.67%) ASP.NET MVC
5 2 (2.67%) ASP.NET MVC 5
5 2 (2.67%) ASP.NET Web API
5 2 (2.67%) CoreNLP
5 2 (2.67%) HTML5
5 2 (2.67%) Keras
5 2 (2.67%) Node.js
5 2 (2.67%) RESTful
5 2 (2.67%) scikit-learn
5 2 (2.67%) TensorFlow
5 2 (2.67%) UIKit
5 2 (2.67%) WCF
6 1 (1.33%) jQuery
6 1 (1.33%) Symfony
Miscellaneous
1 17 (22.67%) BBC
2 15 (20.00%) Digital Media
2 15 (20.00%) Mobile App
3 8 (10.67%) User Experience
4 7 (9.33%) Analytical Skills
5 5 (6.67%) iPad
6 4 (5.33%) Blog
7 3 (4.00%) Contactless
7 3 (4.00%) Data Centre
7 3 (4.00%) iPhone
8 2 (2.67%) Algorithms
8 2 (2.67%) Clustering
8 2 (2.67%) Data Protection Act
8 2 (2.67%) Graphic Design
8 2 (2.67%) Management Information System
8 2 (2.67%) Replication
8 2 (2.67%) Smartphone
9 1 (1.33%) Computer Science
9 1 (1.33%) e-Learning
9 1 (1.33%) Internet of Things
Operating Systems
1 2 (2.67%) Apple iOS
2 1 (1.33%) Linux
Processes & Methodologies
1 24 (32.00%) Analytics
2 20 (26.67%) Business Intelligence
2 20 (26.67%) SEO
3 17 (22.67%) E-Commerce
4 13 (17.33%) CRM
4 13 (17.33%) Digital Marketing
5 12 (16.00%) Pay per click
6 11 (14.67%) Demand Management
6 11 (14.67%) High Availability
6 11 (14.67%) Logistics
7 8 (10.67%) Business Analytics
8 7 (9.33%) Big Data Analytics
8 7 (9.33%) Copywriting
8 7 (9.33%) Data Analytics
8 7 (9.33%) Data Governance
8 7 (9.33%) Data Integration
8 7 (9.33%) Data Management
8 7 (9.33%) Information Management
8 7 (9.33%) Performance Management
8 7 (9.33%) SDLC
Programming Languages
1 14 (18.67%) SQL
2 13 (17.33%) T-SQL
3 5 (6.67%) Java
4 4 (5.33%) JavaScript
5 3 (4.00%) PHP
5 3 (4.00%) Python
5 3 (4.00%) R
5 3 (4.00%) Ruby
5 3 (4.00%) Scala
6 2 (2.67%) C#
6 2 (2.67%) Objective-C
7 1 (1.33%) Go
7 1 (1.33%) MATLAB
Qualifications
1 4 (5.33%) Degree
2 1 (1.33%) Master's Degree
2 1 (1.33%) PhD
Quality Assurance & Compliance
1 7 (9.33%) Data Quality
2 2 (2.67%) GDPR
2 2 (2.67%) ISO/IEC 27001
2 2 (2.67%) PCI DSS
3 1 (1.33%) Actionable Recommendations
3 1 (1.33%) PMO
3 1 (1.33%) QA
System Software
1 1 (1.33%) Docker
Vendors
1 29 (38.67%) Google
2 20 (26.67%) Facebook
3 17 (22.67%) Apple
3 17 (22.67%) Sony
3 17 (22.67%) Yahoo!
4 7 (9.33%) Cognizant
5 6 (8.00%) Microsoft
6 5 (6.67%) Hitwise
7 4 (5.33%) comScore
7 4 (5.33%) DoubleClick
8 1 (1.33%) Adobe
8 1 (1.33%) Hootsuite
8 1 (1.33%) Salesforce Marketing Cloud
8 1 (1.33%) Tableau