Period
to 12 December 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 12 December 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
12 Dec 2017
Same period 2016 Same period 2015
Rank 274 290 221
Rank change year-on-year +16 -69 -15
Permanent jobs citing Social Media 98 75 155
As % of all permanent IT jobs advertised in the North West 0.74% 0.60% 1.22%
As % of the Miscellaneous category 1.89% 1.49% 3.42%
Number of salaries quoted 68 65 119
North West median annual salary £32,500 £32,500 £28,500
Median salary % change year-on-year - +14.04% -9.52%
10th Percentile £22,500 £26,100 £20,000
90th Percentile £58,750 £52,500 £45,500
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 5176 5018 4526
As % of all permanent IT jobs advertised in the North West 39.31% 40.29% 35.63%
Number of salaries quoted 4018 4183 3581
North West median annual salary £43,000 £40,000 £40,000
Median salary % change year-on-year +7.50% - +3.90%
10th Percentile £26,000 £25,000 £23,500
90th Percentile £66,250 £61,250 £60,000
England median annual salary £50,000 £50,000 £48,040
% change year-on-year - +4.08% +6.76%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 12 December 2017.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 12 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +20 70 £35,000 - 12
Cheshire -31 13 £27,500 -15.38% 1
Lancashire +12 10 £23,750 -12.84% 3
Merseyside +20 5 £25,000 -23.08%
Social Media
England

For the 6 months to 12 December 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 40 (40.82%) Marketing
2 36 (36.73%) SEO
3 35 (35.71%) Google
4 33 (33.67%) Analytics
5 22 (22.45%) Facebook
5 22 (22.45%) Digital Marketing
6 21 (21.43%) Pay per click
7 18 (18.37%) E-Commerce
8 17 (17.35%) Finance
9 15 (15.31%) Sony
9 15 (15.31%) BBC
9 15 (15.31%) Yahoo!
9 15 (15.31%) JavaScript
9 15 (15.31%) Apple
10 14 (14.29%) Git (software)
10 14 (14.29%) Mobile App
11 13 (13.27%) Marketing Strategy
11 13 (13.27%) Google Analytics
11 13 (13.27%) HTML
12 12 (12.24%) Web Services
12 12 (12.24%) Email Marketing
12 12 (12.24%) Digital Media
13 11 (11.22%) Business Intelligence
13 11 (11.22%) CSS
13 11 (11.22%) Advertising
13 11 (11.22%) Agile Software Development
14 10 (10.20%) User Experience
14 10 (10.20%) Web Design
14 10 (10.20%) PHP
14 10 (10.20%) Copywriting

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (10.20%) WordPress
2 6 (6.12%) Apache Spark
3 2 (2.04%) CMS
4 1 (1.02%) Apache
4 1 (1.02%) Drupal
4 1 (1.02%) Elasticsearch
4 1 (1.02%) Jupyter
4 1 (1.02%) nginx
4 1 (1.02%) SAS
4 1 (1.02%) Totara
Applications
1 6 (6.12%) Microsoft Excel
2 5 (5.10%) Photoshop
3 3 (3.06%) Microsoft Office
4 2 (2.04%) Camtasia
5 1 (1.02%) Adobe After Effects
5 1 (1.02%) Adobe Creative Suite
5 1 (1.02%) Adobe Illustrator
5 1 (1.02%) Adobe Premiere
5 1 (1.02%) InDesign
5 1 (1.02%) Microsoft Project
Business Applications
1 4 (4.08%) Magento
Cloud Services
1 13 (13.27%) Google Analytics
2 5 (5.10%) AdWords
3 3 (3.06%) MailChimp
4 2 (2.04%) Amazon AWS
5 1 (1.02%) GitHub
5 1 (1.02%) Responsys
5 1 (1.02%) Silverpop
Communications & Networking
1 5 (5.10%) Internet
2 2 (2.04%) Broadband
2 2 (2.04%) VoIP
3 1 (1.02%) SMS
3 1 (1.02%) SSH
3 1 (1.02%) Wi-Fi
Database & Business Intelligence
1 9 (9.18%) SQL Server
2 8 (8.16%) SQL Server 2016
3 6 (6.12%) Big Data
3 6 (6.12%) Data Warehouse
3 6 (6.12%) Microsoft Analysis Services
3 6 (6.12%) SQL Server 2014
3 6 (6.12%) SQL Server Analysis Services
3 6 (6.12%) SQL Server Integration Services
3 6 (6.12%) SQL Server Reporting Services
4 5 (5.10%) Hadoop
5 3 (3.06%) MySQL
6 2 (2.04%) NoSQL
7 1 (1.02%) Couchbase
7 1 (1.02%) Data Mining
7 1 (1.02%) QlikView
7 1 (1.02%) Text Mining
Development Applications
1 14 (14.29%) Git (software)
2 7 (7.14%) Subversion
2 7 (7.14%) Xcode
3 1 (1.02%) Bitbucket
3 1 (1.02%) gulp
3 1 (1.02%) Jenkins
3 1 (1.02%) JIRA
3 1 (1.02%) PhpStorm
General
1 40 (40.82%) Marketing
2 17 (17.35%) Finance
3 11 (11.22%) Advertising
4 8 (8.16%) Banking
5 5 (5.10%) Telecoms
6 4 (4.08%) Law
6 4 (4.08%) Retail
7 3 (3.06%) Corporate Banking
7 3 (3.06%) Financial Institution
7 3 (3.06%) Legal
7 3 (3.06%) Manufacturing
8 1 (1.02%) Games
Job Titles
1 26 (26.53%) Developer
2 12 (12.24%) Analyst
3 11 (11.22%) Digital Analyst
4 9 (9.18%) Social Media Developer
5 8 (8.16%) Business Analyst
5 8 (8.16%) Digital Business Analyst
5 8 (8.16%) Digital Executive
5 8 (8.16%) E-Commerce Analyst
5 8 (8.16%) E-Commerce Business Analyst
6 7 (7.14%) iOS Developer
6 7 (7.14%) Marketing Executive
6 7 (7.14%) Web Developer
7 6 (6.12%) Business Intelligence Developer
7 6 (6.12%) Data Warehouse Developer
7 6 (6.12%) SQL BI Developer
7 6 (6.12%) SQL Developer
7 6 (6.12%) SQL Server BI Developer
7 6 (6.12%) SQL Server Data Warehouse Developer
7 6 (6.12%) SQL Server Developer
8 5 (5.10%) Data Scientist
Libraries, Frameworks & Software Standards
1 13 (13.27%) HTML
2 12 (12.24%) Web Services
3 11 (11.22%) CSS
4 7 (7.14%) UIKit
5 6 (6.12%) HTML5
6 5 (5.10%) jQuery
6 5 (5.10%) Laravel
7 4 (4.08%) AngularJS
7 4 (4.08%) Node.js
7 4 (4.08%) Symfony
7 4 (4.08%) XML
8 3 (3.06%) CakePHP
8 3 (3.06%) CodeIgniter
8 3 (3.06%) JSON
9 2 (2.04%) ASP.NET MVC
9 2 (2.04%) ASP.NET Web API
9 2 (2.04%) LESS
9 2 (2.04%) RESTful
9 2 (2.04%) Sass
9 2 (2.04%) WCF
Miscellaneous
1 15 (15.31%) BBC
2 14 (14.29%) Mobile App
3 12 (12.24%) Digital Media
4 10 (10.20%) User Experience
5 9 (9.18%) iPad
6 8 (8.16%) Blog
7 7 (7.14%) Analytical Skills
7 7 (7.14%) Graphic Design
7 7 (7.14%) iPhone
7 7 (7.14%) Smartphone
8 4 (4.08%) Animation
8 4 (4.08%) Greenfield Project
8 4 (4.08%) Tandem
9 3 (3.06%) Contactless
9 3 (3.06%) Data Centre
9 3 (3.06%) e-Learning
9 3 (3.06%) Life Science
9 3 (3.06%) Photography
10 2 (2.04%) Algorithms
11 1 (1.02%) Data Structures
Operating Systems
1 7 (7.14%) Apple iOS
2 6 (6.12%) Linux
3 3 (3.06%) CentOS
3 3 (3.06%) Debian
4 1 (1.02%) Windows
4 1 (1.02%) Windows Server
Processes & Methodologies
1 36 (36.73%) SEO
2 33 (33.67%) Analytics
3 22 (22.45%) Digital Marketing
4 21 (21.43%) Pay per click
5 18 (18.37%) E-Commerce
6 13 (13.27%) Marketing Strategy
7 12 (12.24%) Email Marketing
8 11 (11.22%) Agile Software Development
8 11 (11.22%) Business Intelligence
9 10 (10.20%) Copywriting
9 10 (10.20%) Web Design
10 9 (9.18%) CRM
10 9 (9.18%) OOP
10 9 (9.18%) Web Development
11 8 (8.16%) Demand Management
11 8 (8.16%) High Availability
11 8 (8.16%) Logistics
11 8 (8.16%) Statistics
12 7 (7.14%) iOS Development
12 7 (7.14%) Unit Testing
Programming Languages
1 15 (15.31%) JavaScript
2 10 (10.20%) PHP
3 8 (8.16%) SQL
4 7 (7.14%) Objective-C
4 7 (7.14%) Python
5 6 (6.12%) T-SQL
6 4 (4.08%) Ruby
7 2 (2.04%) C#
7 2 (2.04%) Java
7 2 (2.04%) R
7 2 (2.04%) Scala
8 1 (1.02%) Bash Shell
8 1 (1.02%) Go
8 1 (1.02%) MATLAB
8 1 (1.02%) Perl
Qualifications
1 10 (10.20%) Degree
2 5 (5.10%) PhD
3 1 (1.02%) Master's Degree
Quality Assurance & Compliance
1 5 (5.10%) Data Quality
1 5 (5.10%) SLA
2 1 (1.02%) Actionable Recommendations
2 1 (1.02%) PMO
2 1 (1.02%) QA
System Software
1 1 (1.02%) Docker
Systems Management
1 1 (1.02%) Ansible
1 1 (1.02%) Opscode Chef
1 1 (1.02%) Puppet
Vendors
1 35 (35.71%) Google
2 22 (22.45%) Facebook
3 15 (15.31%) Apple
3 15 (15.31%) Sony
3 15 (15.31%) Yahoo!
4 8 (8.16%) Microsoft
4 8 (8.16%) Twitter
5 5 (5.10%) Cognizant
5 5 (5.10%) Hitwise
6 4 (4.08%) comScore
6 4 (4.08%) DoubleClick
7 3 (3.06%) Zend
8 2 (2.04%) HubSpot
9 1 (1.02%) Adobe
9 1 (1.02%) Capita
9 1 (1.02%) Hootsuite
9 1 (1.02%) Salesforce Marketing Cloud
9 1 (1.02%) Tableau