Period
to 19 June 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 June 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > North West
6 months to
19 Jun 2018
Same period 2017 Same period 2016
Rank 316 271 233
Rank change year-on-year -45 -38 -32
Permanent jobs citing Social Media 52 92 108
As % of all permanent IT jobs advertised in the North West 0.42% 0.72% 0.96%
As % of the Miscellaneous category 1.10% 1.67% 2.34%
Number of salaries quoted 43 72 88
North West median annual salary £30,000 £40,000 £33,750
Median salary % change year-on-year -25.00% +18.52% +35.00%
10th Percentile £21,050 £21,250 £20,750
90th Percentile £52,500 £65,000 £65,000
England median annual salary £40,000 £38,000 £42,500
% change year-on-year +5.26% -10.59% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Permanent vacancies with a requirement for generic IT skills 4,710 5,508 4,609
As % of all permanent IT jobs advertised in the North West 38.40% 43.10% 41.07%
Number of salaries quoted 3,683 4,457 3,872
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £25,000 £24,900 £23,000
90th Percentile £67,500 £62,500 £61,250
England median annual salary £50,000 £49,500 £50,000
% change year-on-year +1.01% -1.00% +5.26%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 6 months to 19 June 2018.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 6 months to 19 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -10 32 £30,000 -25.00% 16
Cheshire -27 16 £35,000 +94.44% 6
Merseyside +13 3 £25,000 -41.18% 3
Social Media
England

For the 6 months to 19 June 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Social Media.

1 17 (32.69%) Marketing
2 16 (30.77%) SEO
3 12 (23.08%) Pay per click
3 12 (23.08%) Google
4 11 (21.15%) HTML
4 11 (21.15%) Git (software)
5 10 (19.23%) CSS
6 9 (17.31%) JavaScript
6 9 (17.31%) WordPress
7 8 (15.38%) Agile Software Development
7 8 (15.38%) PHP
7 8 (15.38%) Linux
7 8 (15.38%) HTML5
7 8 (15.38%) Facebook
7 8 (15.38%) Analytics
8 7 (13.46%) Problem-Solving
8 7 (13.46%) Finance
8 7 (13.46%) Web Design
8 7 (13.46%) jQuery
8 7 (13.46%) Digital Marketing
9 6 (11.54%) Software Engineering
9 6 (11.54%) Advertising
9 6 (11.54%) Python
9 6 (11.54%) CRM
9 6 (11.54%) E-Commerce
9 6 (11.54%) Java
9 6 (11.54%) Web Services
9 6 (11.54%) Twitter
9 6 (11.54%) Magento
10 5 (9.62%) CSS3

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (17.31%) WordPress
2 4 (7.69%) Apache Spark
3 2 (3.85%) CMS
3 2 (3.85%) Elasticsearch
4 1 (1.92%) SAS
Applications
1 3 (5.77%) Microsoft PowerPoint
2 2 (3.85%) Adobe After Effects
2 2 (3.85%) Adobe Premiere
2 2 (3.85%) Microsoft Excel
2 2 (3.85%) Photoshop
3 1 (1.92%) Adobe Creative Suite
3 1 (1.92%) Adobe Illustrator
3 1 (1.92%) Camtasia
3 1 (1.92%) Microsoft Office
Business Applications
1 6 (11.54%) Magento
2 1 (1.92%) Dynamics CRM
Cloud Services
1 3 (5.77%) Amazon AWS
2 1 (1.92%) Adobe Analytics
2 1 (1.92%) Adobe Creative Cloud
2 1 (1.92%) AdWords
2 1 (1.92%) Google Analytics
2 1 (1.92%) Responsys
2 1 (1.92%) SaaS
2 1 (1.92%) Silverpop
Communications & Networking
1 3 (5.77%) Skype
2 2 (3.85%) Internet
3 1 (1.92%) Broadband
3 1 (1.92%) SMS
3 1 (1.92%) VoIP
Database & Business Intelligence
1 5 (9.62%) MySQL
2 4 (7.69%) Big Data
3 3 (5.77%) SQL Server
3 3 (5.77%) Text Mining
4 1 (1.92%) Data Warehouse
Development Applications
1 11 (21.15%) Git (software)
2 5 (9.62%) Grunt
2 5 (9.62%) Subversion
2 5 (9.62%) Xcode
3 2 (3.85%) Jenkins
4 1 (1.92%) Team Foundation Server
4 1 (1.92%) Visual Studio
General
1 17 (32.69%) Marketing
2 7 (13.46%) Finance
3 6 (11.54%) Advertising
4 3 (5.77%) Law
5 2 (3.85%) Banking
6 1 (1.92%) Brand Awareness
6 1 (1.92%) Games
6 1 (1.92%) Investment Banking
6 1 (1.92%) Legal
6 1 (1.92%) Multimedia
6 1 (1.92%) Telecoms
Job Titles
1 17 (32.69%) Developer
2 5 (9.62%) iOS Developer
2 5 (9.62%) Social Media Developer
2 5 (9.62%) WordPress Developer
3 3 (5.77%) Business Development Manager
3 3 (5.77%) Business Manager
3 3 (5.77%) Designer
3 3 (5.77%) Development Manager
3 3 (5.77%) Process Engineer
3 3 (5.77%) Recruitment Resourcer
3 3 (5.77%) Resourcer
4 2 (3.85%) .NET Developer
4 2 (3.85%) Administrator
4 2 (3.85%) Creative Designer
4 2 (3.85%) Front End Developer (Client-Side Developer)
4 2 (3.85%) IT Recruitment Consultant
4 2 (3.85%) IT Recruitment Resourcer
4 2 (3.85%) IT Sales Consultant
4 2 (3.85%) Marketing Executive
4 2 (3.85%) Marketing Manager
Libraries, Frameworks & Software Standards
1 11 (21.15%) HTML
2 10 (19.23%) CSS
3 8 (15.38%) HTML5
4 7 (13.46%) jQuery
5 6 (11.54%) Web Services
6 5 (9.62%) CSS3
6 5 (9.62%) Sass
6 5 (9.62%) UIKit
7 4 (7.69%) CoreNLP
7 4 (7.69%) Keras
7 4 (7.69%) Natural Language Processing
7 4 (7.69%) TensorFlow
8 3 (5.77%) .NET
9 2 (3.85%) AngularJS
9 2 (3.85%) ASP.NET
10 1 (1.92%) ASP.NET Web API
10 1 (1.92%) ASP.NET Web Forms
10 1 (1.92%) Laravel
10 1 (1.92%) SpaCy
10 1 (1.92%) Twitter Bootstrap
Miscellaneous
1 5 (9.62%) BBC
1 5 (9.62%) Driving Licence
1 5 (9.62%) iPad
1 5 (9.62%) iPhone
1 5 (9.62%) Smartphone
2 4 (7.69%) Analytical Skills
2 4 (7.69%) Graphic Design
3 3 (5.77%) Photography
4 2 (3.85%) Data Centre
5 1 (1.92%) Animation
5 1 (1.92%) Blog
5 1 (1.92%) Data Structures
5 1 (1.92%) e-Learning
5 1 (1.92%) Fintech
5 1 (1.92%) Mobile App
Operating Systems
1 8 (15.38%) Linux
2 5 (9.62%) Apple iOS
3 1 (1.92%) CentOS
3 1 (1.92%) Debian
3 1 (1.92%) Windows
Processes & Methodologies
1 16 (30.77%) SEO
2 12 (23.08%) Pay per click
3 8 (15.38%) Agile Software Development
3 8 (15.38%) Analytics
4 7 (13.46%) Digital Marketing
4 7 (13.46%) Problem-Solving
4 7 (13.46%) Web Design
5 6 (11.54%) CRM
5 6 (11.54%) E-Commerce
5 6 (11.54%) Software Engineering
6 5 (9.62%) Email Marketing
6 5 (9.62%) iOS Development
6 5 (9.62%) Unit Testing
6 5 (9.62%) Workflow
7 4 (7.69%) Business Development
7 4 (7.69%) Customer Insight
7 4 (7.69%) Machine Learning
7 4 (7.69%) MVC
7 4 (7.69%) Time Management
8 3 (5.77%) Web Development
Programming Languages
1 9 (17.31%) JavaScript
2 8 (15.38%) PHP
3 6 (11.54%) Java
3 6 (11.54%) Python
4 5 (9.62%) Objective-C
5 4 (7.69%) Scala
5 4 (7.69%) SQL
6 3 (5.77%) C#
7 2 (3.85%) Bash Shell
7 2 (3.85%) Perl
7 2 (3.85%) Ruby
8 1 (1.92%) Groovy
8 1 (1.92%) R
8 1 (1.92%) T-SQL
Qualifications
1 3 (5.77%) Degree
2 1 (1.92%) ITIL Certification
2 1 (1.92%) Security Cleared
Quality Assurance & Compliance
1 4 (7.69%) SLA
2 1 (1.92%) ISO 9001
2 1 (1.92%) QA
System Software
1 4 (7.69%) Docker
Systems Management
1 2 (3.85%) Ansible
1 2 (3.85%) Opscode Chef
1 2 (3.85%) Puppet
2 1 (1.92%) Single Sign-On
Vendors
1 12 (23.08%) Google
2 8 (15.38%) Facebook
3 6 (11.54%) Twitter
4 5 (9.62%) Apple
4 5 (9.62%) Sony
4 5 (9.62%) WooCommerce
4 5 (9.62%) Yahoo!
5 4 (7.69%) Adobe
6 2 (3.85%) Microsoft
7 1 (1.92%) Crimson Hexagon
7 1 (1.92%) Marketo
7 1 (1.92%) Salesforce Marketing Cloud
7 1 (1.92%) Salesforce.com
7 1 (1.92%) Zend