The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 24 April 2017 with a comparison to the same period over the previous 2 years.

Social Media
England / North West
3 months to
24 Apr 2017
Same period 2016 Same period 2015
Rank 199 181 170
Rank change year-on-year -18 -11  
Permanent jobs citing Social Media 52 52 92
As % of all permanent IT jobs advertised in the North West 0.83% 0.91% 1.38%
As % of the Miscellaneous category 2.03% 2.31% 3.64%
Number of salaries quoted 41 43 57
Median salary £34,000 £30,000 £24,375
Median salary % change year-on-year +13.33% +23.07%  
90% offered a salary of more than £22,500 £22,500 £21,500
10% offered a salary of more than £52,500 £68,000 £65,000
UK excluding London median salary £35,000 £37,500 £37,500
% change year-on-year -6.66% -  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for generic IT skills.

Generic IT Skills
North West
Permanent job vacancies with a requirement for generic IT skills 2567 2247 2526
As % of all permanent IT job vacancies advertised in the North West 41.12% 39.26% 38.01%
Number of salaries quoted 2060 1872 2004
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £26,000 £25,000 £25,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the North West

Social Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North West.

Salary trend for Social Media in the North West

Social Media
Salary Histogram in the North West

The salary distribution of IT jobs citing Social Media in the North West over the 3 months to 24 April 2017.

Salary histogram for Social Media in the North West

Social Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North West region over the 3 months to 24 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -20 31 £40,000 +23.07% 11
Cheshire 0 15 £18,500 -27.45% 7
Lancashire -6 5 £22,500 -37.93%
Merseyside - 1 £42,500 - 4
Social Media
England

For the 6 months to 24 April 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Social Media.

1 44 (50.57%) Marketing
2 37 (42.53%) SEO
3 29 (33.33%) E-Commerce
4 27 (31.03%) HTML
5 24 (27.59%) Analytics
6 22 (25.29%) JavaScript
6 22 (25.29%) CSS
6 22 (25.29%) Advertising
7 21 (24.14%) Facebook
7 21 (24.14%) Digital Marketing
8 20 (22.99%) Pay per click
8 20 (22.99%) Google
8 20 (22.99%) Agile Software Development
9 18 (20.69%) HTML5
9 18 (20.69%) CSS3
10 16 (18.39%) Marketing Strategy
10 16 (18.39%) jQuery
10 16 (18.39%) Git (software)
10 16 (18.39%) Degree
11 15 (17.24%) Microsoft Excel
12 14 (16.09%) CRM
12 14 (16.09%) SQL Server
12 14 (16.09%) Web Development
12 14 (16.09%) TDD
12 14 (16.09%) Analytical Skills
13 13 (14.94%) Campaign Management
13 13 (14.94%) Digital Media
13 13 (14.94%) Microsoft Office
14 12 (13.79%) Performance Management
14 12 (13.79%) Performance Optimisation

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (9.20%) WordPress
2 7 (8.05%) CMS
3 1 (1.15%) Sitecore CMS
3 1 (1.15%) Sitefinity
3 1 (1.15%) Totara
Applications
1 15 (17.24%) Microsoft Excel
2 13 (14.94%) Microsoft Office
3 9 (10.34%) Photoshop
4 8 (9.20%) Adobe Illustrator
5 3 (3.45%) Camtasia
6 1 (1.15%) Adobe Creative Suite
6 1 (1.15%) InDesign
6 1 (1.15%) Microsoft PowerPoint
Business Applications
1 6 (6.90%) Magento
2 1 (1.15%) Dynamics NAV
2 1 (1.15%) SAP Oil and Gas
2 1 (1.15%) WebTrends
Cloud Services
1 11 (12.64%) Google Analytics
2 8 (9.20%) AdWords
3 3 (3.45%) MailChimp
4 1 (1.15%) Basecamp
4 1 (1.15%) Google Tag Manager
Communications & Networking
1 7 (8.05%) SMS
2 1 (1.15%) Extranet
2 1 (1.15%) Intranet
Database & Business Intelligence
1 14 (16.09%) SQL Server
2 8 (9.20%) Data Warehouse
2 8 (9.20%) Microsoft Analysis Services
2 8 (9.20%) SQL Server 2014
2 8 (9.20%) SQL Server 2016
2 8 (9.20%) SQL Server Analysis Services
2 8 (9.20%) SQL Server Integration Services
2 8 (9.20%) SQL Server Reporting Services
3 6 (6.90%) MongoDB
4 5 (5.75%) MySQL
4 5 (5.75%) Redis
5 1 (1.15%) Power BI
5 1 (1.15%) SQL Server 2008
Development Applications
1 16 (18.39%) Git (software)
2 9 (10.34%) Subversion
3 5 (5.75%) Mercurial
3 5 (5.75%) Visual Studio
4 4 (4.60%) SonarQube
5 3 (3.45%) Bitbucket
5 3 (3.45%) Jenkins
5 3 (3.45%) Xcode
6 2 (2.30%) Android Studio
6 2 (2.30%) JIRA
7 1 (1.15%) CocoaPods
General
1 44 (50.57%) Marketing
2 22 (25.29%) Advertising
3 11 (12.64%) Finance
3 11 (12.64%) Retail
4 5 (5.75%) Telecoms
5 4 (4.60%) Publishing
6 3 (3.45%) Banking
7 1 (1.15%) Electronics
7 1 (1.15%) French Language
7 1 (1.15%) Manufacturing
7 1 (1.15%) Military
7 1 (1.15%) Pharmaceutical
Job Titles
1 37 (42.53%) Developer
2 11 (12.64%) Senior Developer
2 11 (12.64%) Web Developer
3 10 (11.49%) Front End Developer (Client-Side Developer)
4 8 (9.20%) Consultant
4 8 (9.20%) Head of Marketing
5 7 (8.05%) Marketing Manager
6 6 (6.90%) Java Developer
6 6 (6.90%) Recruitment Consultant
7 5 (5.75%) .NET Developer
7 5 (5.75%) .NET Web Developer
7 5 (5.75%) C# Developer
7 5 (5.75%) C# Web Developer
7 5 (5.75%) Senior .NET Developer
7 5 (5.75%) Senior .NET Web Developer
7 5 (5.75%) Senior C# .NET Developer
7 5 (5.75%) Senior C# Developer
7 5 (5.75%) Senior Java Developer
7 5 (5.75%) Senior Web Developer
7 5 (5.75%) SEO Manager
Libraries, Frameworks & Software Standards
1 27 (31.03%) HTML
2 22 (25.29%) CSS
3 18 (20.69%) CSS3
3 18 (20.69%) HTML5
4 16 (18.39%) jQuery
5 11 (12.64%) AngularJS
6 6 (6.90%) .NET
6 6 (6.90%) ASP.NET
6 6 (6.90%) ASP.NET Web API
6 6 (6.90%) RabbitMQ
7 5 (5.75%) Ajax
7 5 (5.75%) ASP.NET MVC
7 5 (5.75%) Backbone.js
7 5 (5.75%) JSON
7 5 (5.75%) SignalR
8 4 (4.60%) Hibernate
8 4 (4.60%) Java EE
8 4 (4.60%) SOAP
8 4 (4.60%) Spring
8 4 (4.60%) Web Services
Miscellaneous
1 14 (16.09%) Analytical Skills
2 13 (14.94%) Digital Media
3 11 (12.64%) iPad
3 11 (12.64%) User Experience
4 9 (10.34%) Blog
5 8 (9.20%) BBC
6 6 (6.90%) Mobile App
7 4 (4.60%) Clustering
7 4 (4.60%) iPhone
7 4 (4.60%) Replication
8 3 (3.45%) e-Learning
9 2 (2.30%) FMCG
10 1 (1.15%) Computer Science
10 1 (1.15%) Graphic Design
10 1 (1.15%) Greenfield Project
10 1 (1.15%) Management Information System
10 1 (1.15%) New Media
Operating Systems
1 4 (4.60%) Apple iOS
1 4 (4.60%) Linux
1 4 (4.60%) Mac OS
1 4 (4.60%) Windows
2 2 (2.30%) Android
Processes & Methodologies
1 37 (42.53%) SEO
2 29 (33.33%) E-Commerce
3 24 (27.59%) Analytics
4 21 (24.14%) Digital Marketing
5 20 (22.99%) Agile Software Development
5 20 (22.99%) Pay per click
6 16 (18.39%) Marketing Strategy
7 14 (16.09%) CRM
7 14 (16.09%) TDD
7 14 (16.09%) Web Development
8 13 (14.94%) Campaign Management
9 12 (13.79%) Performance Management
9 12 (13.79%) Performance Optimisation
10 10 (11.49%) Business Intelligence
10 10 (11.49%) Content Management
10 10 (11.49%) SDLC
11 9 (10.34%) Email Marketing
11 9 (10.34%) OOP
12 8 (9.20%) Copywriting
13 7 (8.05%) Kanban
Programming Languages
1 22 (25.29%) JavaScript
2 8 (9.20%) PHP
2 8 (9.20%) SQL
2 8 (9.20%) T-SQL
3 7 (8.05%) C#
3 7 (8.05%) Java
4 4 (4.60%) Apple Swift
4 4 (4.60%) Objective-C
5 1 (1.15%) C
5 1 (1.15%) VB.NET
Qualifications
1 16 (18.39%) Degree
2 1 (1.15%) BC Cleared
2 1 (1.15%) DBS Check
2 1 (1.15%) Security Cleared
Quality Assurance & Compliance
1 2 (2.30%) QA
Vendors
1 21 (24.14%) Facebook
2 20 (22.99%) Google
3 9 (10.34%) Twitter
4 8 (9.20%) Apple
4 8 (9.20%) Sony
4 8 (9.20%) Yahoo!
5 7 (8.05%) Cognizant
6 2 (2.30%) Adobe
6 2 (2.30%) Microsoft
7 1 (1.15%) Hitwise
7 1 (1.15%) Hootsuite
7 1 (1.15%) SAP
7 1 (1.15%) Sitecore
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 53 minutes ago
Chester, Cheshire
Senitor Associates
Salary: £16000 - £20000 per annum + OTE 35K
Posted: 5 hours ago
Manchester, Lancashire
Dawson & Walsh
Salary: £35000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 12 hours ago
Manchester, Lancashire
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Salary: £35000 - £45000 per annum
Posted: 12 hours ago
Bury, Lancashire
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Salary: £35000 - £50000 per annum
Posted: 2 days ago
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: 3 days ago
Salford
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Salary: £35000 per annum
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Wirral
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Salary: £40000 - £45000 per annum
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Chester, Cheshire
Senitor Associates
Salary: £16000 - £20000 per annum + OTE 40k
Posted: 2 days ago
Manchester, Lancashire
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Salary: £25000 - £28000 per annum
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Manchester
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Salary: £25000 - £35000 per annum
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Knutsford, Cheshire
Experis Ltd
Posted: 6 days ago
Wilmslow, Cheshire
Senitor Associates
Salary: £18000 - £25000 per annum + OTE 40k
Posted: 6 days ago
Salford
ECOM
Salary: £0.0000 - £30000.0000 per annum + very generous benefits package
Posted: 11 days ago
Wirral
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Salary: £00000 - £42000 per annum
Posted: 18 days ago
Liverpool
Recruitment Genius Ltd
Salary: £20000 - £25000 per annum
Posted: 13 days ago
Manchester, Lancashire
FT Select
Salary: Up to £30,000 per annum + bonus + company benefits
Posted: 6 days ago
Wirral
ECOM
Salary: £0.0000 - £42000.0000 per annum
Posted: 18 days ago
Crewe
CPS Group Limited
Salary: £30000 - £38000 per annum + beenfits
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Manchester, Lancashire
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Salary: £30000 - £40000 per annum
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Wilmslow
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Wilmslow, Cheshire
Senitor Associates
Salary: £18000 - £25000 per annum
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