The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
London / City of London
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 228 245 280
Rank change year-on-year +17 +35  
Permanent jobs citing Online Marketing 9 14 38
As % of all permanent IT jobs advertised in the City of London 0.17% 0.22% 0.37%
As % of the Processes & Methodologies category 0.19% 0.24% 0.41%
Number of salaries quoted 8 14 23
Median salary £52,500 £30,000 £40,000
Median salary % change year-on-year +75.00% -25.00%  
90% offered a salary of more than £48,750 £21,000 £28,400
10% offered a salary of more than £54,750 £57,500 £67,000
UK excluding London median salary £30,000 £36,000 £30,000
% change year-on-year -16.66% +20.00%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4638 5789 9270
As % of all permanent IT job vacancies advertised in the City of London 89.31% 90.75% 89.25%
Number of salaries quoted 4103 5287 7927
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £40,000 £40,000 £39,000
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Online Marketing
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Online Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in the City of London

Online Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the City of London.

Salary trend for Online Marketing in the City of London

Online Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Online Marketing in the City of London over the 3 months to 22 June 2017.

Salary histogram for Online Marketing in the City of London

For the 6 months to 22 June 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Online Marketing.

1 14 (100.00%) Marketing
2 12 (85.71%) SEO
3 11 (78.57%) Pay per click
4 10 (71.43%) Business Development
4 10 (71.43%) B2B
4 10 (71.43%) B2B Sales
5 7 (50.00%) New Media
6 4 (28.57%) Microsoft
7 3 (21.43%) Microsoft Excel
7 3 (21.43%) Microsoft PowerPoint
8 2 (14.29%) E-Commerce
8 2 (14.29%) SQL
8 2 (14.29%) Stakeholder Management
8 2 (14.29%) Agile Software Development
9 1 (7.14%) Retail
9 1 (7.14%) CMS
9 1 (7.14%) Scrum
9 1 (7.14%) VMware
9 1 (7.14%) B2C
9 1 (7.14%) SQL Server
9 1 (7.14%) IIS
9 1 (7.14%) Windows
9 1 (7.14%) DHCP
9 1 (7.14%) DNS
9 1 (7.14%) Active Directory
9 1 (7.14%) Microsoft Certification
9 1 (7.14%) Project Management
9 1 (7.14%) Google
9 1 (7.14%) C#
9 1 (7.14%) Windows Server

Online Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.14%) CMS
1 1 (7.14%) Drupal
1 1 (7.14%) Exchange Server 2013
1 1 (7.14%) IIS
1 1 (7.14%) Joomla!
1 1 (7.14%) Magnolia
1 1 (7.14%) Sitecore CMS
Applications
1 3 (21.43%) Microsoft Excel
1 3 (21.43%) Microsoft PowerPoint
Business Applications
1 1 (7.14%) Magento
Cloud Services
1 1 (7.14%) Amazon AWS
1 1 (7.14%) Azure Active Directory
1 1 (7.14%) Google Analytics
1 1 (7.14%) Microsoft Azure
Communications & Networking
1 1 (7.14%) DHCP
1 1 (7.14%) DNS
Database & Business Intelligence
1 1 (7.14%) SQL Server
General
1 14 (100.00%) Marketing
2 1 (7.14%) Retail
Job Titles
1 8 (57.14%) Business Development Director
1 8 (57.14%) Development Director
2 7 (50.00%) SEO Director
3 2 (14.29%) Business Development Manager
3 2 (14.29%) Business Manager
3 2 (14.29%) Development Manager
4 1 (7.14%) Analyst
4 1 (7.14%) C# Developer
4 1 (7.14%) Developer
4 1 (7.14%) Infrastructure Analyst
4 1 (7.14%) Lead C# Developer
4 1 (7.14%) Lead Developer
4 1 (7.14%) Marketing Manager
4 1 (7.14%) Online Marketing Manager
4 1 (7.14%) Project Manager
4 1 (7.14%) SQL Developer
4 1 (7.14%) Technical Manager
4 1 (7.14%) Technical Project Manager
4 1 (7.14%) Web Project Manager
4 1 (7.14%) WPF Developer
Libraries, Frameworks & Software Standards
1 1 (7.14%) ASP.NET Web API
1 1 (7.14%) WCF
1 1 (7.14%) WPF
Miscellaneous
1 7 (50.00%) New Media
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Digital Media
Operating Systems
1 1 (7.14%) Windows
1 1 (7.14%) Windows Server
1 1 (7.14%) Windows Server 2012
Processes & Methodologies
1 12 (85.71%) SEO
2 11 (78.57%) Pay per click
3 10 (71.43%) B2B
3 10 (71.43%) B2B Sales
3 10 (71.43%) Business Development
4 2 (14.29%) Agile Software Development
4 2 (14.29%) E-Commerce
4 2 (14.29%) Stakeholder Management
5 1 (7.14%) B2C
5 1 (7.14%) Change Control
5 1 (7.14%) Digital Marketing
5 1 (7.14%) Marketing Strategy
5 1 (7.14%) Project Management
5 1 (7.14%) Project Planning
5 1 (7.14%) Resource Management
5 1 (7.14%) Scrum
5 1 (7.14%) Unit Testing
5 1 (7.14%) User Acceptance Testing
5 1 (7.14%) Web Development
5 1 (7.14%) Wireframes
Programming Languages
1 2 (14.29%) SQL
2 1 (7.14%) C#
Qualifications
1 1 (7.14%) Degree
1 1 (7.14%) Microsoft Certification
System Software
1 1 (7.14%) Active Directory
Systems Management
1 1 (7.14%) Opscode Chef
1 1 (7.14%) Puppet
1 1 (7.14%) SCCM
1 1 (7.14%) SCOM
1 1 (7.14%) WSUS
Vendors
1 4 (28.57%) Microsoft
2 1 (7.14%) Google
2 1 (7.14%) Sitecore
2 1 (7.14%) VMware