Period
to 23 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
23 Apr 2018
Same period 2017 Same period 2016
Rank 112 54 35
Rank change year-on-year -58 -19 -4
Permanent jobs citing Marketing 314 501 785
As % of all permanent IT jobs advertised in the City of London 2.90% 4.84% 5.74%
As % of the General category 4.94% 8.64% 9.49%
Number of salaries quoted 269 441 694
City of London median annual salary £55,000 £52,500 £55,000
Median salary % change year-on-year +4.76% -4.55% +15.79%
10th Percentile £27,500 £31,250 £29,750
90th Percentile £85,000 £87,500 £87,125
Central London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +15.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,356 5,801 8,270
As % of all permanent IT jobs advertised in the City of London 58.72% 56.01% 60.45%
Number of salaries quoted 5,635 5,270 7,471
City of London median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - +4.35%
10th Percentile £37,500 £35,000 £35,000
90th Percentile £97,000 £97,500 £90,000
Central London median annual salary £60,000 £60,000 £57,500
% change year-on-year - +4.35% +4.55%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 23 April 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 23 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +6 3 £42,500 -19.05%
Moorgate +6 1 £40,000 -6.98%
Marketing
Central London

For the 6 months to 23 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 90 (28.66%) Finance
2 88 (28.03%) Agile Software Development
3 61 (19.43%) Degree
4 57 (18.15%) Project Management
5 51 (16.24%) Analytics
6 50 (15.92%) CRM
7 49 (15.61%) E-Commerce
8 42 (13.38%) JavaScript
9 41 (13.06%) Digital Marketing
10 39 (12.42%) Scrum
11 37 (11.78%) Advertising
11 37 (11.78%) SQL
12 36 (11.46%) HTML
13 35 (11.15%) User Experience
14 34 (10.83%) Business Intelligence
14 34 (10.83%) Legal
15 33 (10.51%) Microsoft
15 33 (10.51%) SaaS
15 33 (10.51%) Analytical Skills
16 32 (10.19%) Google
16 32 (10.19%) Salesforce.com
17 31 (9.87%) CSS
18 30 (9.55%) Adobe
18 30 (9.55%) Retail
19 29 (9.24%) Online Marketing
20 28 (8.92%) C#
21 27 (8.60%) Python
21 27 (8.60%) Stakeholder Management
22 25 (7.96%) .NET
23 23 (7.32%) B2B

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (5.73%) CMS
2 9 (2.87%) WordPress
3 7 (2.23%) Apache Spark
4 6 (1.91%) Confluence
4 6 (1.91%) Sitecore CMS
5 4 (1.27%) SharePoint
5 4 (1.27%) Umbraco
6 3 (0.96%) SAS
7 2 (0.64%) Adobe Experience Manager
7 2 (0.64%) Drupal
7 2 (0.64%) Elasticsearch
7 2 (0.64%) Exstream Dialogue
7 2 (0.64%) Oracle SOA Suite
8 1 (0.32%) EPiServer
8 1 (0.32%) IIS
8 1 (0.32%) Joomla!
8 1 (0.32%) SharePoint 2013
Applications
1 12 (3.82%) Microsoft Excel
2 11 (3.50%) Photoshop
3 8 (2.55%) Adobe Creative Suite
3 8 (2.55%) Microsoft Office
4 7 (2.23%) Adobe Illustrator
4 7 (2.23%) Spreadsheet
5 6 (1.91%) Microsoft PowerPoint
6 4 (1.27%) InDesign
7 2 (0.64%) Adobe Premiere
7 2 (0.64%) EngageOne
7 2 (0.64%) QuarkXPress
8 1 (0.32%) InVision
8 1 (0.32%) Microsoft Project
Business Applications
1 10 (3.18%) Dynamics CRM
2 9 (2.87%) Salesforce.com CRM
3 8 (2.55%) Eloqua
4 5 (1.59%) NetSuite
5 4 (1.27%) Adobe Campaign
6 2 (0.64%) Dynamics NAV
6 2 (0.64%) Exstream
6 2 (0.64%) FastStats
6 2 (0.64%) Raiser's Edge
6 2 (0.64%) Social Studio
7 1 (0.32%) Dynamics AX
7 1 (0.32%) Payment Gateway
7 1 (0.32%) Shopify
Cloud Services
1 33 (10.51%) SaaS
2 20 (6.37%) Google Analytics
3 14 (4.46%) Microsoft Azure
4 10 (3.18%) Amazon AWS
5 9 (2.87%) AdWords
6 8 (2.55%) Adobe Analytics
7 7 (2.23%) FinancialForce
8 5 (1.59%) Adobe Creative Cloud
9 4 (1.27%) Salesforce Service Cloud
10 3 (0.96%) Amazon EC2
10 3 (0.96%) Amazon ElastiCache
10 3 (0.96%) Amazon S3
10 3 (0.96%) CloudFront
10 3 (0.96%) Google Tag Manager
10 3 (0.96%) Route 53
11 2 (0.64%) Cloud Computing
11 2 (0.64%) Force.com
11 2 (0.64%) GitHub
11 2 (0.64%) MailChimp
11 2 (0.64%) Trello
Communications & Networking
1 10 (3.18%) Internet
2 7 (2.23%) DNS
3 6 (1.91%) SMS
4 4 (1.27%) DHCP
5 3 (0.96%) Firewall
6 2 (0.64%) Wireless
7 1 (0.32%) IP Telephony
7 1 (0.32%) LAN
7 1 (0.32%) NAS
7 1 (0.32%) SAN
7 1 (0.32%) SSL
7 1 (0.32%) TCP/IP
7 1 (0.32%) VPN
Database & Business Intelligence
1 16 (5.10%) SQL Server
2 12 (3.82%) Big Data
3 10 (3.18%) Hadoop
4 8 (2.55%) MySQL
5 5 (1.59%) SQL Server Reporting Services
6 4 (1.27%) GIS
7 3 (0.96%) Amazon RDS
7 3 (0.96%) Data Warehouse
7 3 (0.96%) NoSQL
8 2 (0.64%) Amazon Redshift
8 2 (0.64%) Data Lake
8 2 (0.64%) QlikView
8 2 (0.64%) Relational Database
8 2 (0.64%) SQL Server 2000
8 2 (0.64%) SQL Server 2005
8 2 (0.64%) SQL Server 2008
8 2 (0.64%) SQL Server 2012
8 2 (0.64%) SQL Server Integration Services
8 2 (0.64%) Sybase IQ
9 1 (0.32%) PostgreSQL
Development Applications
1 13 (4.14%) JIRA
2 10 (3.18%) Git (software)
3 6 (1.91%) gulp
4 5 (1.59%) Dreamweaver
4 5 (1.59%) Grunt
4 5 (1.59%) Selenium
4 5 (1.59%) TeamCity
5 4 (1.27%) Jenkins
5 4 (1.27%) NUnit
5 4 (1.27%) Visual Studio
5 4 (1.27%) WebDriver
6 3 (0.96%) JUnit
6 3 (0.96%) Octopus Deploy
6 3 (0.96%) Subversion
7 2 (0.64%) Cucumber
7 2 (0.64%) Moq
7 2 (0.64%) MSBuild
7 2 (0.64%) MSTest
7 2 (0.64%) Team Foundation Server
8 1 (0.32%) SpecFlow
General
1 90 (28.66%) Finance
2 37 (11.78%) Advertising
3 34 (10.83%) Legal
4 30 (9.55%) Retail
5 16 (5.10%) Law
6 8 (2.55%) Games
7 7 (2.23%) Banking
8 6 (1.91%) Publishing
9 5 (1.59%) Military
9 5 (1.59%) Telecoms
10 4 (1.27%) Electronics
11 3 (0.96%) Manufacturing
12 1 (0.32%) Automotive
12 1 (0.32%) Back Office
12 1 (0.32%) Brand Awareness
12 1 (0.32%) German Language
12 1 (0.32%) Investment Banking
12 1 (0.32%) Local Government
12 1 (0.32%) Multimedia
12 1 (0.32%) Pharmaceutical
Job Titles
1 47 (14.97%) Developer
2 37 (11.78%) Product Manager
3 32 (10.19%) Marketing Manager
4 31 (9.87%) Analyst
5 30 (9.55%) Project Manager
6 19 (6.05%) Business Analyst
7 17 (5.41%) Product Marketing Manager
8 15 (4.78%) Consultant
9 14 (4.46%) Digital Project Manager
10 13 (4.14%) Junior
10 13 (4.14%) Senior Manager
11 12 (3.82%) Technical Analyst
12 11 (3.50%) Architect
12 11 (3.50%) Marketing Executive
12 11 (3.50%) Technical Business Analyst
13 10 (3.18%) C# Developer
13 10 (3.18%) Product Owner
13 10 (3.18%) Senior Developer
14 9 (2.87%) Data Scientist
14 9 (2.87%) Designer
Libraries, Frameworks & Software Standards
1 36 (11.46%) HTML
2 31 (9.87%) CSS
3 25 (7.96%) .NET
4 17 (5.41%) jQuery
5 13 (4.14%) CSS3
5 13 (4.14%) HTML5
5 13 (4.14%) RESTful
6 12 (3.82%) Mason
7 11 (3.50%) Web Services
8 10 (3.18%) AngularJS
9 9 (2.87%) Node.js
9 9 (2.87%) React
9 9 (2.87%) Sass
10 7 (2.23%) Twitter Bootstrap
11 6 (1.91%) ASP.NET
12 4 (1.27%) ASP.NET Web API
12 4 (1.27%) Kafka
12 4 (1.27%) XML
13 3 (0.96%) scikit-learn
13 3 (0.96%) Twig
Miscellaneous
1 35 (11.15%) User Experience
2 33 (10.51%) Analytical Skills
3 18 (5.73%) Self-Motivation
3 18 (5.73%) Social Media
4 14 (4.46%) Computer Science
5 13 (4.14%) Fintech
6 11 (3.50%) Greenfield Project
7 9 (2.87%) Tandem
8 8 (2.55%) Data Structures
8 8 (2.55%) Management Information System
8 8 (2.55%) Mobile App
9 7 (2.23%) Data Centre
10 6 (1.91%) Graphic Design
10 6 (1.91%) Reinsurance
11 5 (1.59%) Algorithms
11 5 (1.59%) Blog
11 5 (1.59%) Credit Risk
12 4 (1.27%) Marketing Technology
12 4 (1.27%) Private Cloud
12 4 (1.27%) Virtual Team
Operating Systems
1 8 (2.55%) Linux
2 6 (1.91%) Windows
3 5 (1.59%) Windows Server
4 4 (1.27%) Unix
5 3 (0.96%) Windows Server 2008
6 2 (0.64%) Android
6 2 (0.64%) Apple iOS
6 2 (0.64%) Mac OS X
6 2 (0.64%) Windows 10
7 1 (0.32%) VyOS
7 1 (0.32%) Windows 7
7 1 (0.32%) Windows Embedded Compact
7 1 (0.32%) Windows Server 2012
Processes & Methodologies
1 88 (28.03%) Agile Software Development
2 57 (18.15%) Project Management
3 51 (16.24%) Analytics
4 50 (15.92%) CRM
5 49 (15.61%) E-Commerce
6 41 (13.06%) Digital Marketing
7 39 (12.42%) Scrum
8 34 (10.83%) Business Intelligence
9 29 (9.24%) Online Marketing
10 27 (8.60%) Stakeholder Management
11 23 (7.32%) B2B
11 23 (7.32%) Marketing Automation
11 23 (7.32%) Marketing Strategy
11 23 (7.32%) SEO
12 21 (6.69%) Product Management
12 21 (6.69%) Web Development
13 20 (6.37%) Business Development
13 20 (6.37%) Decision-Making
13 20 (6.37%) Wireframes
14 18 (5.73%) Product Marketing
Programming Languages
1 42 (13.38%) JavaScript
2 37 (11.78%) SQL
3 28 (8.92%) C#
4 27 (8.60%) Python
5 22 (7.01%) Java
6 16 (5.10%) PHP
7 7 (2.23%) R
8 5 (1.59%) VB.NET
9 4 (1.27%) Apex Code
9 4 (1.27%) Scala
9 4 (1.27%) T-SQL
10 3 (0.96%) Go
11 2 (0.64%) C++
11 2 (0.64%) Java 8
11 2 (0.64%) VBA
12 1 (0.32%) ActionScript
12 1 (0.32%) Objective-C
12 1 (0.32%) Ruby
12 1 (0.32%) VB
12 1 (0.32%) XPath
Qualifications
1 61 (19.43%) Degree
2 7 (2.23%) PMI Certification
3 6 (1.91%) Computer Science Degree
3 6 (1.91%) PhD
3 6 (1.91%) PMP
4 4 (1.27%) Microsoft Certification
5 3 (0.96%) APMP
6 2 (0.64%) Numerate Degree
6 2 (0.64%) TOGAF Certification
7 1 (0.32%) CISSP
7 1 (0.32%) Master's Degree
7 1 (0.32%) MBA
7 1 (0.32%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 14 (4.46%) QA
2 6 (1.91%) GDPR
3 5 (1.59%) PMO
3 5 (1.59%) SLA
4 4 (1.27%) PCI DSS
5 1 (0.32%) ISO/IEC 27001
5 1 (0.32%) Sarbanes-Oxley
System Software
1 5 (1.59%) Docker
2 4 (1.27%) Active Directory
2 4 (1.27%) VMware Infrastructure
3 1 (0.32%) Hyper-V
3 1 (0.32%) VirtualBox
3 1 (0.32%) XenServer
Systems Management
1 4 (1.27%) Opscode Chef
2 3 (0.96%) Puppet
3 2 (0.64%) Ansible
3 2 (0.64%) WSUS
4 1 (0.32%) Grafana
4 1 (0.32%) Kubernetes
4 1 (0.32%) Pingdom
4 1 (0.32%) Terraform
4 1 (0.32%) ZABBIX
Vendors
1 33 (10.51%) Microsoft
2 32 (10.19%) Google
2 32 (10.19%) Salesforce.com
3 30 (9.55%) Adobe
4 9 (2.87%) Tableau
5 7 (2.23%) Salesforce Marketing Cloud
5 7 (2.23%) Sitecore
6 6 (1.91%) Marketo
6 6 (1.91%) Oracle
6 6 (1.91%) Twitter
7 5 (1.59%) Alteryx
7 5 (1.59%) Wallstreet Suite
7 5 (1.59%) Xerox
8 4 (1.27%) Apple
8 4 (1.27%) Facebook
8 4 (1.27%) SAP
8 4 (1.27%) Screaming Frog
8 4 (1.27%) Siebel
8 4 (1.27%) VMware
9 3 (0.96%) Capita