Period
to 23 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
23 Jan 2021
Same period 2020 Same period 2019
Rank 63 40 86
Rank change year-on-year -23 +46 +2
Permanent jobs citing Marketing 191 526 358
As % of all permanent jobs advertised in the City of London 4.41% 5.74% 3.46%
As % of the General category 8.69% 11.40% 6.80%
Number of salaries quoted 147 480 345
Median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - +9.09%
10th Percentile £34,300 £31,250 £31,000
90th Percentile £108,750 £96,025 £90,000
Central London median annual salary £65,000 £55,000 £60,000
% change year-on-year +18.18% -8.33% +14.29%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,198 4,616 5,263
As % of all permanent IT jobs advertised in the City of London 50.73% 50.38% 50.92%
Number of salaries quoted 1,917 3,975 4,710
Median annual salary £72,500 £67,500 £65,000
Median salary % change year-on-year +7.41% +3.85% +4.84%
10th Percentile £43,750 £37,500 £37,500
90th Percentile £106,250 £102,500 £97,500
Central London median annual salary £72,500 £67,500 £65,000
% change year-on-year +7.41% +3.85% +8.33%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 23 January 2021.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 23 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +17 4 £34,000 -24.44%
Marketing
Central London

For the 6 months to 23 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 62 (32.46%) Digital Marketing
2 60 (31.41%) Agile Software Development
2 60 (31.41%) Finance
3 43 (22.51%) JavaScript
4 39 (20.42%) HTML
5 38 (19.90%) Analytics
6 34 (17.80%) CSS
7 31 (16.23%) Python
7 31 (16.23%) Business Intelligence
8 28 (14.66%) SAP
8 28 (14.66%) Apache Spark
9 26 (13.61%) Web Development
10 24 (12.57%) Telecoms
11 23 (12.04%) Electronics
11 23 (12.04%) Programme Management
11 23 (12.04%) Manufacturing
11 23 (12.04%) Advertising
11 23 (12.04%) AngularJS
11 23 (12.04%) Big Data
11 23 (12.04%) Public Sector
12 22 (11.52%) Data Science
12 22 (11.52%) SaaS
13 21 (10.99%) HTML5
13 21 (10.99%) Salesforce.com
14 20 (10.47%) Java
14 20 (10.47%) SQL
14 20 (10.47%) Kafka
15 19 (9.95%) Analytical Skills
15 19 (9.95%) Degree
16 18 (9.42%) React

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (14.66%) Apache Spark
2 9 (4.71%) Apache
3 8 (4.19%) Apache Airflow
4 6 (3.14%) CMS
5 5 (2.62%) Adobe Experience Manager
6 3 (1.57%) Confluence
6 3 (1.57%) WordPress
7 2 (1.05%) EPiServer
8 1 (0.52%) Drupal
8 1 (0.52%) IIS
Applications
1 10 (5.24%) Microsoft Excel
2 8 (4.19%) Microsoft PowerPoint
2 8 (4.19%) Zeplin
3 7 (3.66%) Microsoft Office
4 3 (1.57%) Adobe Premiere
5 2 (1.05%) Adobe After Effects
5 2 (1.05%) InVision
6 1 (0.52%) Adobe Illustrator
6 1 (0.52%) Figma
6 1 (0.52%) Microsoft Project
6 1 (0.52%) Photoshop
6 1 (0.52%) Sketch
Business Applications
1 8 (4.19%) Dynamics CRM
2 5 (2.62%) SAP ERP
3 1 (0.52%) Salesforce.com CRM
3 1 (0.52%) SAP S/4HANA
3 1 (0.52%) Shopify
Cloud Services
1 22 (11.52%) SaaS
2 17 (8.90%) AWS
3 5 (2.62%) Power Platform
4 4 (2.09%) Amazon EC2
4 4 (2.09%) Amazon S3
4 4 (2.09%) Azure
4 4 (2.09%) Google Analytics
5 3 (1.57%) Adobe Creative Cloud
5 3 (1.57%) GCP
5 3 (1.57%) GitHub
5 3 (1.57%) Salesforce Service Cloud
6 2 (1.05%) IaaS
6 2 (1.05%) Trello
7 1 (0.52%) Cloud Computing
7 1 (0.52%) G Suite
7 1 (0.52%) Heroku
7 1 (0.52%) Salesforce Sales Cloud
7 1 (0.52%) SuccessFactors
7 1 (0.52%) Veeva
Communications & Networking
1 1 (0.52%) Firewall
Database & Business Intelligence
1 23 (12.04%) Big Data
2 15 (7.85%) MySQL
2 15 (7.85%) SQL Server
3 9 (4.71%) Hadoop
4 8 (4.19%) Presto
5 6 (3.14%) Looker
5 6 (3.14%) Tableau
6 5 (2.62%) Power BI
6 5 (2.62%) Relational Database
7 3 (1.57%) Data Warehouse
7 3 (1.57%) MongoDB
7 3 (1.57%) NoSQL
7 3 (1.57%) PostgreSQL
8 2 (1.05%) Amazon Redshift
8 2 (1.05%) Azure SQL Database
9 1 (0.52%) Apache Cassandra
9 1 (0.52%) Qlik Sense
9 1 (0.52%) SQL Server Integration Services
9 1 (0.52%) Tableau Desktop
9 1 (0.52%) Tableau Server
Development Applications
1 14 (7.33%) JIRA
2 13 (6.81%) Git (software)
3 3 (1.57%) JUnit
4 2 (1.05%) PHPUnit
4 2 (1.05%) Visual Studio
5 1 (0.52%) Axure RP
5 1 (0.52%) Cypress.io
5 1 (0.52%) GCC
5 1 (0.52%) git-flow
5 1 (0.52%) Jasmine
5 1 (0.52%) Karma Test Runner
5 1 (0.52%) Protractor
General
1 60 (31.41%) Finance
2 24 (12.57%) Telecoms
3 23 (12.04%) Advertising
3 23 (12.04%) Electronics
3 23 (12.04%) Manufacturing
3 23 (12.04%) Public Sector
4 16 (8.38%) Law
5 11 (5.76%) Banking
6 7 (3.66%) Retail Banking
7 5 (2.62%) Games
8 3 (1.57%) Retail
9 2 (1.05%) Billing
9 2 (1.05%) Japanese Language
9 2 (1.05%) Legal
9 2 (1.05%) Publishing
10 1 (0.52%) Arabic Language
10 1 (0.52%) Automotive
10 1 (0.52%) iGaming
10 1 (0.52%) Investment Banking
10 1 (0.52%) Pharmaceutical
Job Titles
1 39 (20.42%) Developer
2 25 (13.09%) Product Manager
3 24 (12.57%) Architect
4 21 (10.99%) Full Stack Developer
5 15 (7.85%) Data Engineer
6 10 (5.24%) Designer
6 10 (5.24%) Front End Developer (Client-Side Developer)
6 10 (5.24%) Senior Data Engineer
6 10 (5.24%) Technical Manager
6 10 (5.24%) Technical Product Manager
7 9 (4.71%) C# Developer
7 9 (4.71%) Consultant
7 9 (4.71%) Java Developer
8 8 (4.19%) Analyst
8 8 (4.19%) Angular Developer
8 8 (4.19%) HTML Developer
8 8 (4.19%) JavaScript Developer
8 8 (4.19%) JavaScript Engineer
8 8 (4.19%) React Developer
9 7 (3.66%) Junior
Libraries, Frameworks & Software Standards
1 39 (20.42%) HTML
2 34 (17.80%) CSS
3 23 (12.04%) AngularJS
4 21 (10.99%) HTML5
5 20 (10.47%) Kafka
6 18 (9.42%) React
6 18 (9.42%) REST
7 11 (5.76%) Twitter Bootstrap
8 7 (3.66%) Node.js
8 7 (3.66%) Vue.js
9 6 (3.14%) .NET
9 6 (3.14%) jQuery
9 6 (3.14%) Laravel
9 6 (3.14%) Spring
10 4 (2.09%) CSS3
10 4 (2.09%) Lambda Expressions
10 4 (2.09%) LAMP
10 4 (2.09%) RESTful
11 3 (1.57%) Blazor
11 3 (1.57%) Keras
Miscellaneous
1 19 (9.95%) Analytical Skills
2 17 (8.90%) User Experience
3 10 (5.24%) Social Media
4 8 (4.19%) Public Cloud
5 5 (2.62%) Reinsurance
6 3 (1.57%) Animation
6 3 (1.57%) Blog
6 3 (1.57%) Clustering
6 3 (1.57%) Cyberthreat
6 3 (1.57%) Digital Media
6 3 (1.57%) Media Streaming
6 3 (1.57%) Video Editing
6 3 (1.57%) Video\Live Streaming
7 2 (1.05%) Greenfield Project
7 2 (1.05%) Marketing Technology
7 2 (1.05%) Mobile Games
7 2 (1.05%) NHS
7 2 (1.05%) Online Games
7 2 (1.05%) Self-Motivation
7 2 (1.05%) Smartphone
Operating Systems
1 4 (2.09%) Windows
2 3 (1.57%) Linux
3 1 (0.52%) Apple iOS
3 1 (0.52%) Windows Server
Processes & Methodologies
1 62 (32.46%) Digital Marketing
2 60 (31.41%) Agile Software Development
3 38 (19.90%) Analytics
4 31 (16.23%) Business Intelligence
5 26 (13.61%) Web Development
6 23 (12.04%) Programme Management
7 22 (11.52%) Data Science
8 17 (8.90%) CRM
9 16 (8.38%) Machine Learning
9 16 (8.38%) Scrum
10 15 (7.85%) DevOps
11 13 (6.81%) Product Management
11 13 (6.81%) SEO
12 12 (6.28%) Product Requirements
13 11 (5.76%) B2B
13 11 (5.76%) Kanban
13 11 (5.76%) Software Engineering
14 10 (5.24%) Project Management
14 10 (5.24%) Service Delivery
14 10 (5.24%) TDD
Programming Languages
1 43 (22.51%) JavaScript
2 31 (16.23%) Python
3 20 (10.47%) Java
3 20 (10.47%) SQL
4 15 (7.85%) C#
5 13 (6.81%) Ruby
6 11 (5.76%) PHP
7 10 (5.24%) Scala
8 9 (4.71%) TypeScript
9 3 (1.57%) C++
9 3 (1.57%) Java 8
9 3 (1.57%) R
10 2 (1.05%) C
10 2 (1.05%) PHP 7
11 1 (0.52%) Apple Swift
11 1 (0.52%) Bash Shell
11 1 (0.52%) ES6
11 1 (0.52%) Julia
11 1 (0.52%) Objective-C
Qualifications
1 19 (9.95%) Degree
2 2 (1.05%) Computer Science Degree
3 1 (0.52%) CCNP
3 1 (0.52%) CESG Certified Professional
3 1 (0.52%) CFA
3 1 (0.52%) Cisco Certification
3 1 (0.52%) CISM
3 1 (0.52%) CISSP
3 1 (0.52%) CSPO
3 1 (0.52%) Master's Degree
3 1 (0.52%) PMI Certification
3 1 (0.52%) PRINCE2 Practitioner
3 1 (0.52%) SANS
3 1 (0.52%) SC Cleared
3 1 (0.52%) Security Cleared
Quality Assurance & Compliance
1 9 (4.71%) QA
2 4 (2.09%) GDPR
3 1 (0.52%) COBIT
3 1 (0.52%) ISO/IEC 20000
3 1 (0.52%) PMO
System Software
1 13 (6.81%) Docker
2 1 (0.52%) VMware Infrastructure
Systems Management
1 1 (0.52%) Ansible
1 1 (0.52%) Opscode Chef
1 1 (0.52%) Puppet
1 1 (0.52%) Terraform
Vendors
1 28 (14.66%) SAP
2 21 (10.99%) Salesforce.com
3 12 (6.28%) Adobe
4 9 (4.71%) Microsoft
5 7 (3.66%) Google
6 5 (2.62%) PeopleSoft
6 5 (2.62%) Salesforce Marketing Cloud
7 4 (2.09%) Alteryx
7 4 (2.09%) Talend
8 3 (1.57%) Pardot
8 3 (1.57%) Zuora
9 2 (1.05%) Facebook
9 2 (1.05%) Remedy
10 1 (0.52%) HubSpot
10 1 (0.52%) IBM
10 1 (0.52%) Marketo
10 1 (0.52%) MuleSoft
10 1 (0.52%) ServiceNow
10 1 (0.52%) Sitecore
10 1 (0.52%) VMware