Period
to 10 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 10 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
10 Dec 2018
Same period 2017 Same period 2016
Rank 96 77 59
Rank change year-on-year -19 -18 -16
Permanent jobs citing Marketing 359 392 524
As % of all permanent IT jobs advertised in the City of London 3.33% 3.81% 4.62%
As % of the General category 6.58% 6.54% 7.81%
Number of salaries quoted 324 344 468
City of London median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £26,250 £30,000 £31,600
90th Percentile £87,500 £88,750 £92,500
Central London median annual salary £60,000 £50,000 £52,500
% change year-on-year +20.00% -4.76% +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,453 5,996 6,706
As % of all permanent IT jobs advertised in the City of London 50.64% 58.21% 59.16%
Number of salaries quoted 4,876 5,406 6,119
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £37,000 £36,250 £36,000
90th Percentile £96,250 £97,500 £95,000
Central London median annual salary £65,000 £60,000 £60,000
% change year-on-year +8.33% - +4.35%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 10 December 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 10 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -2 9 £72,500 +56.76%
Moorgate - 2 £20,750 -
Marketing
Central London

For the 6 months to 10 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 80 (22.28%) HTML
2 76 (21.17%) Agile Software Development
3 67 (18.66%) Finance
4 66 (18.38%) CSS
5 65 (18.11%) Digital Marketing
6 57 (15.88%) JavaScript
7 54 (15.04%) CRM
8 52 (14.48%) SQL
8 52 (14.48%) Degree
9 49 (13.65%) Analytics
10 47 (13.09%) Analytical Skills
11 45 (12.53%) Advertising
12 43 (11.98%) Python
12 43 (11.98%) Salesforce.com
13 41 (11.42%) CMS
14 35 (9.75%) Microsoft
14 35 (9.75%) Web Development
15 34 (9.47%) .NET
16 33 (9.19%) C#
16 33 (9.19%) Git (software)
16 33 (9.19%) Amazon AWS
16 33 (9.19%) Problem-Solving
17 32 (8.91%) Google
18 29 (8.08%) Project Management
18 29 (8.08%) Retail
18 29 (8.08%) Microsoft Azure
18 29 (8.08%) Marketo
19 28 (7.80%) User Experience
19 28 (7.80%) HTML5
20 27 (7.52%) Product Management

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (11.42%) CMS
2 11 (3.06%) Umbraco
2 11 (3.06%) WordPress
3 7 (1.95%) Confluence
4 6 (1.67%) Apache Spark
4 6 (1.67%) EPiServer
4 6 (1.67%) Kentico
4 6 (1.67%) SAS
4 6 (1.67%) Sitecore CMS
5 5 (1.39%) Apache
5 5 (1.39%) Apache Pig
6 4 (1.11%) Marvel
7 3 (0.84%) Adobe Experience Manager
8 2 (0.56%) Elasticsearch
8 2 (0.56%) SharePoint
9 1 (0.28%) Drupal
9 1 (0.28%) IIS
Applications
1 24 (6.69%) Microsoft Office
2 16 (4.46%) Microsoft Excel
2 16 (4.46%) Photoshop
3 8 (2.23%) Adobe Illustrator
3 8 (2.23%) Microsoft PowerPoint
3 8 (2.23%) MS Visio
4 7 (1.95%) InVision
5 6 (1.67%) InDesign
6 4 (1.11%) Microsoft Project
7 3 (0.84%) Spreadsheet
8 2 (0.56%) Adobe Premiere
9 1 (0.28%) Adobe After Effects
9 1 (0.28%) Adobe Creative Suite
9 1 (0.28%) Autodesk Flame
Business Applications
1 11 (3.06%) Dynamics CRM
2 9 (2.51%) Eloqua
3 6 (1.67%) FastStats
4 5 (1.39%) Salesforce.com CRM
5 4 (1.11%) NetSuite
5 4 (1.11%) Raiser's Edge
6 2 (0.56%) Dynamics AX
6 2 (0.56%) Dynamics NAV
7 1 (0.28%) Magento
7 1 (0.28%) Radian6
7 1 (0.28%) TRIRIGA
7 1 (0.28%) WebTrends
Cloud Services
1 33 (9.19%) Amazon AWS
2 29 (8.08%) Microsoft Azure
3 19 (5.29%) Google Analytics
4 14 (3.90%) GitHub
4 14 (3.90%) SaaS
5 8 (2.23%) Adobe Analytics
5 8 (2.23%) Office 365
6 7 (1.95%) Google Cloud Platform
6 7 (1.95%) Silverpop
7 6 (1.67%) Salesforce Service Cloud
8 4 (1.11%) Adobe Creative Cloud
8 4 (1.11%) Dynamics 365
8 4 (1.11%) MailChimp
8 4 (1.11%) Salesforce Sales Cloud
9 3 (0.84%) Datadog
9 3 (0.84%) Google Tag Manager
10 2 (0.56%) AdWords
10 2 (0.56%) FinancialForce
11 1 (0.28%) Asana
11 1 (0.28%) Responsys
Communications & Networking
1 4 (1.11%) DNS
1 4 (1.11%) Internet
1 4 (1.11%) Remote Desktop
1 4 (1.11%) SMS
1 4 (1.11%) SSL
2 2 (0.56%) Converged Networks
2 2 (0.56%) Intranet
2 2 (0.56%) TCP/IP
2 2 (0.56%) WebEx
3 1 (0.28%) Fibre Channel
3 1 (0.28%) SSH
3 1 (0.28%) VoIP
Database & Business Intelligence
1 21 (5.85%) SQL Server
2 17 (4.74%) Relational Database
3 16 (4.46%) MySQL
4 13 (3.62%) Big Data
5 9 (2.51%) Data Warehouse
5 9 (2.51%) Power BI
6 7 (1.95%) Hadoop
7 6 (1.67%) MongoDB
7 6 (1.67%) SQL Server 2012
8 5 (1.39%) Apache Cassandra
8 5 (1.39%) Blockchain
8 5 (1.39%) SQL Server 2008
8 5 (1.39%) SQL Server Integration Services
9 4 (1.11%) Data Mining
9 4 (1.11%) PostgreSQL
9 4 (1.11%) SQL Server Reporting Services
10 2 (0.56%) OLAP
10 2 (0.56%) OLTP
10 2 (0.56%) RDBMS
10 2 (0.56%) SQL Server Analysis Services
Development Applications
1 33 (9.19%) Git (software)
2 19 (5.29%) JIRA
3 11 (3.06%) Grunt
3 11 (3.06%) gulp
4 10 (2.79%) Dreamweaver
5 6 (1.67%) Visual Studio
6 5 (1.39%) Jenkins
6 5 (1.39%) Selenium
7 4 (1.11%) TeamCity
8 3 (0.84%) Bitbucket
8 3 (0.84%) Jasmine
9 2 (0.56%) Atlassian Bamboo
9 2 (0.56%) Octopus Deploy
9 2 (0.56%) Team Foundation Server
9 2 (0.56%) webpack
10 1 (0.28%) Axure RP
10 1 (0.28%) GitLab
10 1 (0.28%) IntelliJ
10 1 (0.28%) Sublime Text
10 1 (0.28%) Visual Studio Code
General
1 67 (18.66%) Finance
2 45 (12.53%) Advertising
3 29 (8.08%) Retail
4 17 (4.74%) Banking
5 13 (3.62%) Games
6 12 (3.34%) Legal
7 6 (1.67%) Law
8 4 (1.11%) Back Office
9 3 (0.84%) Digital Economy
9 3 (0.84%) Telecoms
10 2 (0.56%) Electronics
10 2 (0.56%) Interactive Media
10 2 (0.56%) Manufacturing
10 2 (0.56%) Pharmaceutical
10 2 (0.56%) Private Banking
10 2 (0.56%) Publishing
11 1 (0.28%) French Language
11 1 (0.28%) German Language
11 1 (0.28%) Italian Language
11 1 (0.28%) Retail Banking
Job Titles
1 75 (20.89%) Developer
2 42 (11.70%) Analyst
3 30 (8.36%) Consultant
4 22 (6.13%) Senior Developer
5 20 (5.57%) Product Manager
6 19 (5.29%) Data Scientist
7 15 (4.18%) Architect
7 15 (4.18%) PHP Developer
8 14 (3.90%) Marketing Executive
9 11 (3.06%) .NET Developer
10 10 (2.79%) Front End Developer (Client-Side Developer)
10 10 (2.79%) Graduate
10 10 (2.79%) Marketing Automation Executive
10 10 (2.79%) PHP Laravel Developer
10 10 (2.79%) Senior Data Scientist
11 9 (2.51%) Junior
11 9 (2.51%) Presales Consultant
11 9 (2.51%) Solutions Architect
12 8 (2.23%) Business Analyst
12 8 (2.23%) Marketing Manager
Libraries, Frameworks & Software Standards
1 80 (22.28%) HTML
2 66 (18.38%) CSS
3 34 (9.47%) .NET
4 28 (7.80%) HTML5
5 24 (6.69%) CSS3
6 20 (5.57%) jQuery
6 20 (5.57%) Twitter Bootstrap
7 19 (5.29%) RESTful
8 16 (4.46%) React
8 16 (4.46%) Sass
9 15 (4.18%) JSON
10 14 (3.90%) SOAP
10 14 (3.90%) Vue.js
10 14 (3.90%) XML
11 13 (3.62%) LAMP
11 13 (3.62%) Web Services
12 12 (3.34%) AngularJS
13 11 (3.06%) Node.js
14 10 (2.79%) Laravel
14 10 (2.79%) REST
Miscellaneous
1 47 (13.09%) Analytical Skills
2 28 (7.80%) User Experience
3 14 (3.90%) Mobile App
3 14 (3.90%) Social Media
4 11 (3.06%) Fintech
5 10 (2.79%) Reinsurance
6 9 (2.51%) Algorithms
7 7 (1.95%) NHS
7 7 (1.95%) Self-Motivation
8 6 (1.67%) Data Structures
8 6 (1.67%) Marketing Technology
9 5 (1.39%) Virtual Team
10 4 (1.11%) Smartphone
11 3 (0.84%) Augmented Reality
11 3 (0.84%) Data Centre
11 3 (0.84%) Digital Media
11 3 (0.84%) Management Information System
12 2 (0.56%) Driving Licence
12 2 (0.56%) Hybrid Cloud
12 2 (0.56%) Private Cloud
Operating Systems
1 23 (6.41%) Linux
2 15 (4.18%) Windows
3 5 (1.39%) Android
3 5 (1.39%) Unix
4 4 (1.11%) Mac OS
4 4 (1.11%) Windows 10
4 4 (1.11%) Windows 7
4 4 (1.11%) Windows Server
4 4 (1.11%) Windows Server 2012
5 3 (0.84%) Apple iOS
6 1 (0.28%) Mac OS X Server
Processes & Methodologies
1 76 (21.17%) Agile Software Development
2 65 (18.11%) Digital Marketing
3 54 (15.04%) CRM
4 49 (13.65%) Analytics
5 35 (9.75%) Web Development
6 33 (9.19%) Problem-Solving
7 29 (8.08%) Project Management
8 27 (7.52%) E-Commerce
8 27 (7.52%) Product Management
9 26 (7.24%) Marketing Automation
10 24 (6.69%) Business Development
10 24 (6.69%) Content Management
10 24 (6.69%) Stakeholder Management
11 22 (6.13%) DevOps
11 22 (6.13%) SEO
12 21 (5.85%) Data Science
12 21 (5.85%) Presales
13 20 (5.57%) Decision-Making
14 19 (5.29%) Scrum
15 18 (5.01%) Business Analysis
Programming Languages
1 57 (15.88%) JavaScript
2 52 (14.48%) SQL
3 43 (11.98%) Python
4 33 (9.19%) C#
5 25 (6.96%) PHP
6 19 (5.29%) Java
7 11 (3.06%) PHP 7
8 10 (2.79%) R
8 10 (2.79%) T-SQL
9 7 (1.95%) C
10 4 (1.11%) Apex Code
10 4 (1.11%) Groovy
11 3 (0.84%) Go
11 3 (0.84%) VBA
12 2 (0.56%) C++
12 2 (0.56%) ES6
12 2 (0.56%) ES7
12 2 (0.56%) Ruby
13 1 (0.28%) Data Analysis Expressions (DAX)
13 1 (0.28%) PowerShell
Qualifications
1 52 (14.48%) Degree
2 10 (2.79%) Computer Science Degree
3 7 (1.95%) PhD
4 6 (1.67%) Numerate Degree
5 4 (1.11%) MCP
5 4 (1.11%) MCSE
5 4 (1.11%) Microsoft Certification
6 2 (0.56%) Master's Degree
7 1 (0.28%) Analytics IQ
7 1 (0.28%) AWS Certification
7 1 (0.28%) CCIE
7 1 (0.28%) Cisco Certification
7 1 (0.28%) PMI Certification
7 1 (0.28%) PMP
Quality Assurance & Compliance
1 13 (3.62%) QA
2 8 (2.23%) SLA
3 7 (1.95%) GDPR
4 5 (1.39%) Data Quality
5 3 (0.84%) PMO
6 2 (0.56%) Actionable Recommendations
6 2 (0.56%) ISO/IEC 27001
6 2 (0.56%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 2 (0.56%) NIST 800
6 2 (0.56%) Sarbanes-Oxley
6 2 (0.56%) SSAE 16
System Software
1 13 (3.62%) Docker
2 10 (2.79%) Active Directory
3 1 (0.28%) StorNext
Systems Management
1 9 (2.51%) Ansible
2 7 (1.95%) Kubernetes
3 4 (1.11%) Puppet
3 4 (1.11%) SCCM
3 4 (1.11%) Terraform
4 3 (0.84%) Nagios
4 3 (0.84%) ZABBIX
5 2 (0.56%) HP Quality Center
6 1 (0.28%) Opscode Chef
6 1 (0.28%) Systems Management Server (SMS)
Vendors
1 43 (11.98%) Salesforce.com
2 35 (9.75%) Microsoft
3 32 (8.91%) Google
4 29 (8.08%) Marketo
5 27 (7.52%) Adobe
6 16 (4.46%) Tableau
7 10 (2.79%) Pardot
7 10 (2.79%) Remedy
7 10 (2.79%) Salesforce Marketing Cloud
8 9 (2.51%) Facebook
9 7 (1.95%) Oracle
9 7 (1.95%) Sitecore
10 6 (1.67%) HubSpot
10 6 (1.67%) SAP
11 5 (1.39%) ClickTale
12 4 (1.11%) NETGEAR
12 4 (1.11%) Sophos
13 3 (0.84%) Atlassian
13 3 (0.84%) Samsung
13 3 (0.84%) Wallstreet Suite