Period
to 5 December 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 5 December 2019 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
5 Dec 2019
Same period 2018 Same period 2017
Rank 41 94 78
Rank change year-on-year +53 -16 -19
Permanent jobs citing Marketing 563 391 391
As % of all permanent IT jobs advertised in the City of London 5.67% 3.48% 3.82%
As % of the General category 11.41% 6.72% 6.52%
Number of salaries quoted 479 354 345
City of London median annual salary £57,500 £55,000 £55,000
Median salary % change year-on-year +4.55% - +6.80%
10th Percentile £31,250 £25,750 £30,100
90th Percentile £93,000 £85,000 £91,000
Central London median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -4.76%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,936 5,819 5,998
As % of all permanent IT jobs advertised in the City of London 49.68% 51.83% 58.61%
Number of salaries quoted 4,222 5,183 5,409
City of London median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £37,500 £36,250 £36,250
90th Percentile £100,000 £96,250 £97,500
Central London median annual salary £67,000 £63,000 £60,000
% change year-on-year +6.35% +5.00% +2.56%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 5 December 2019.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 5 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -12 7 £45,000 -37.93%
Moorgate -3 1 £70,000 +237.35%
Marketing
Central London

For the 6 months to 5 December 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 169 (30.02%) Finance
2 127 (22.56%) Degree
3 126 (22.38%) SQL
4 125 (22.20%) Agile Software Development
5 121 (21.49%) Digital Marketing
6 110 (19.54%) Analytics
7 109 (19.36%) HTML
8 97 (17.23%) JavaScript
9 89 (15.81%) Python
10 85 (15.10%) Analytical Skills
11 84 (14.92%) CSS
12 78 (13.85%) Salesforce.com
13 76 (13.50%) Computer Science
14 72 (12.79%) Project Management
15 70 (12.43%) Fintech
16 68 (12.08%) AWS
17 67 (11.90%) Business Intelligence
17 67 (11.90%) Problem-Solving
18 62 (11.01%) Azure
19 60 (10.66%) CRM
20 58 (10.30%) Google
21 55 (9.77%) User Experience
22 53 (9.41%) Machine Learning
23 52 (9.24%) Manufacturing
24 51 (9.06%) E-Commerce
24 51 (9.06%) Business Development
25 50 (8.88%) SaaS
26 49 (8.70%) HTML5
27 47 (8.35%) AngularJS
28 46 (8.17%) React

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (4.97%) CMS
2 14 (2.49%) Adobe Experience Manager
3 11 (1.95%) Headless CMS
4 10 (1.78%) Apache Solr
4 10 (1.78%) Apache Spark
4 10 (1.78%) WebSphere
4 10 (1.78%) WebSphere Application Server
4 10 (1.78%) WordPress
5 9 (1.60%) MS Exchange
6 7 (1.24%) Confluence
7 5 (0.89%) Drupal
7 5 (0.89%) SAS
8 3 (0.53%) Mule
8 3 (0.53%) Mule ESB
9 2 (0.36%) IIS
10 1 (0.18%) Apache
10 1 (0.18%) Elasticsearch
10 1 (0.18%) EPiServer
10 1 (0.18%) Skype for Business
10 1 (0.18%) Umbraco
Applications
1 39 (6.93%) Microsoft Excel
2 21 (3.73%) Microsoft Office
3 16 (2.84%) Microsoft PowerPoint
4 12 (2.13%) Photoshop
5 9 (1.60%) Adobe Creative Suite
6 8 (1.42%) Sketch
7 7 (1.24%) Adobe After Effects
7 7 (1.24%) Adobe Illustrator
7 7 (1.24%) InDesign
8 6 (1.07%) MS Visio
9 5 (0.89%) Adobe Premiere
9 5 (0.89%) InVision
10 4 (0.71%) Figma
10 4 (0.71%) Marvel
10 4 (0.71%) Microsoft Project
11 2 (0.36%) EViews
11 2 (0.36%) Fireworks
11 2 (0.36%) SPSS
11 2 (0.36%) Zeplin
12 1 (0.18%) Stata
Business Applications
1 11 (1.95%) Dynamics CRM
1 11 (1.95%) Magento
2 10 (1.78%) SAP Hybris
2 10 (1.78%) SDL Web 8
3 8 (1.42%) Salesforce.com CRM
4 6 (1.07%) Distributed Ledger
5 5 (0.89%) R3 Corda
6 4 (0.71%) NetSuite
7 2 (0.36%) Eloqua
7 2 (0.36%) FastStats
7 2 (0.36%) FastStats PeopleStage
8 1 (0.18%) Dynamics AX
8 1 (0.18%) Payment Gateway
8 1 (0.18%) Raiser's Edge
Cloud Services
1 68 (12.08%) AWS
2 62 (11.01%) Azure
3 50 (8.88%) SaaS
4 39 (6.93%) GCP
5 31 (5.51%) Serverless
6 24 (4.26%) Office 365
7 21 (3.73%) Power Platform
8 20 (3.55%) AWS Lambda
9 16 (2.84%) Google Analytics
10 13 (2.31%) Firebase
11 12 (2.13%) Cloud Computing
11 12 (2.13%) GitHub
12 11 (1.95%) Azure Functions
12 11 (1.95%) Salesforce Service Cloud
13 9 (1.60%) AWS CloudFormation
14 8 (1.42%) Amazon S3
15 7 (1.24%) Amazon EC2
15 7 (1.24%) Salesforce Sales Cloud
16 6 (1.07%) Adobe Creative Cloud
17 5 (0.89%) Google Tag Manager
Communications & Networking
1 18 (3.20%) Internet
2 14 (2.49%) HTTP
3 11 (1.95%) VPN
3 11 (1.95%) WAN
4 10 (1.78%) LAN
4 10 (1.78%) VoIP
4 10 (1.78%) Wireless
5 5 (0.89%) DNS
5 5 (0.89%) Firewall
5 5 (0.89%) SMS
6 3 (0.53%) DHCP
6 3 (0.53%) Wi-Fi
7 2 (0.36%) BGP
7 2 (0.36%) Cisco ASA
7 2 (0.36%) EIGRP
7 2 (0.36%) Intranet
7 2 (0.36%) Multicast
7 2 (0.36%) Network Security
7 2 (0.36%) OSPF
7 2 (0.36%) SSL
Database & Business Intelligence
1 41 (7.28%) Big Data
2 23 (4.09%) Relational Database
3 21 (3.73%) MySQL
3 21 (3.73%) Power BI
3 21 (3.73%) SQL Server
4 18 (3.20%) Data Warehouse
5 12 (2.13%) Blockchain
5 12 (2.13%) Hadoop
6 11 (1.95%) RDBMS
7 10 (1.78%) Endeca
7 10 (1.78%) NoSQL
8 9 (1.60%) KDB
9 8 (1.42%) MongoDB
10 7 (1.24%) MS Access
11 6 (1.07%) Looker
12 5 (0.89%) Amazon RDS
12 5 (0.89%) BigQuery
13 4 (0.71%) Data Lake
13 4 (0.71%) Data Mining
13 4 (0.71%) PostgreSQL
Development Applications
1 41 (7.28%) Git (software)
2 22 (3.91%) JIRA
3 8 (1.42%) gulp
4 7 (1.24%) Selenium
5 6 (1.07%) JMeter
6 5 (0.89%) TeamCity
6 5 (0.89%) webpack
7 4 (0.71%) Axure RP
7 4 (0.71%) Cucumber
7 4 (0.71%) Jenkins
8 3 (0.53%) JBehave
8 3 (0.53%) JUnit
8 3 (0.53%) Maven
8 3 (0.53%) PHPUnit
8 3 (0.53%) Visual Studio
9 2 (0.36%) Jasmine
9 2 (0.36%) TestRail
9 2 (0.36%) Visual Studio Team System
10 1 (0.18%) Babel
10 1 (0.18%) Bitbucket
General
1 169 (30.02%) Finance
2 52 (9.24%) Manufacturing
3 46 (8.17%) Telecoms
4 41 (7.28%) Advertising
4 41 (7.28%) Law
4 41 (7.28%) Retail
5 38 (6.75%) Public Sector
6 32 (5.68%) Electronics
7 18 (3.20%) Banking
8 9 (1.60%) Automotive
8 9 (1.60%) Back Office
8 9 (1.60%) Games
9 7 (1.24%) Legal
9 7 (1.24%) Publishing
10 6 (1.07%) Billing
10 6 (1.07%) Dutch Language
10 6 (1.07%) German Language
11 4 (0.71%) Financial Institution
12 3 (0.53%) Local Government
13 2 (0.36%) Multimedia
Job Titles
1 126 (22.38%) Developer
2 72 (12.79%) Analyst
3 45 (7.99%) Senior Developer
4 33 (5.86%) JavaScript Developer
5 32 (5.68%) Consultant
6 29 (5.15%) Architect
6 29 (5.15%) Designer
7 26 (4.62%) Data Scientist
8 24 (4.26%) Junior
9 22 (3.91%) Front End Developer (Client-Side Developer)
9 22 (3.91%) Product Manager
9 22 (3.91%) React Developer
10 20 (3.55%) Marketing Manager
10 20 (3.55%) Salesforce Architect
11 19 (3.37%) Digital Marketing Developer
11 19 (3.37%) IT Support
11 19 (3.37%) Product Owner
11 19 (3.37%) Senior Front-End Developer
11 19 (3.37%) Senior JavaScript Developer
11 19 (3.37%) Solutions Architect
Libraries, Frameworks & Software Standards
1 109 (19.36%) HTML
2 84 (14.92%) CSS
3 49 (8.70%) HTML5
4 47 (8.35%) AngularJS
5 46 (8.17%) React
6 38 (6.75%) CSS3
7 34 (6.04%) .NET
8 30 (5.33%) RESTful
9 28 (4.97%) Node.js
10 26 (4.62%) REST
11 24 (4.26%) XML
12 15 (2.66%) .NET Core
12 15 (2.66%) Django
12 15 (2.66%) Vue.js
13 14 (2.49%) AWS Amplify
13 14 (2.49%) Web Services
14 13 (2.31%) ASP.NET Web API
14 13 (2.31%) Redux
15 12 (2.13%) Laravel
15 12 (2.13%) SOAP
Miscellaneous
1 85 (15.10%) Analytical Skills
2 55 (9.77%) User Experience
3 40 (7.10%) Social Media
4 30 (5.33%) Self-Motivation
5 23 (4.09%) Mobile App
5 23 (4.09%) Virtual Team
6 22 (3.91%) Algorithms
7 16 (2.84%) Blog
8 12 (2.13%) Cloud Native
8 12 (2.13%) Hedge funds
8 12 (2.13%) iPad
8 12 (2.13%) Management Information System
9 10 (1.78%) iPhone
10 8 (1.42%) Digital Media
10 8 (1.42%) Enterprise Software
11 7 (1.24%) Credit Risk
11 7 (1.24%) Marketing Technology
12 6 (1.07%) Reinsurance
12 6 (1.07%) Spread Betting
13 5 (0.89%) Analytical Mindset
Operating Systems
1 33 (5.86%) Windows
2 24 (4.26%) Android
3 19 (3.37%) Linux
4 16 (2.84%) Windows Server
5 14 (2.49%) Apple iOS
6 12 (2.13%) Windows Server 2012
7 11 (1.95%) Unix
8 10 (1.78%) Windows 7
8 10 (1.78%) Windows Vista
9 6 (1.07%) Windows 10
10 2 (0.36%) Red Hat Enterprise Linux
11 1 (0.18%) Debian
11 1 (0.18%) FreeNAS
11 1 (0.18%) Windows Server 2008
Processes & Methodologies
1 125 (22.20%) Agile Software Development
2 121 (21.49%) Digital Marketing
3 110 (19.54%) Analytics
4 76 (13.50%) Computer Science
5 72 (12.79%) Project Management
6 70 (12.43%) Fintech
7 67 (11.90%) Business Intelligence
7 67 (11.90%) Problem-Solving
8 60 (10.66%) CRM
9 53 (9.41%) Machine Learning
10 51 (9.06%) Business Development
10 51 (9.06%) E-Commerce
11 44 (7.82%) B2B
12 42 (7.46%) Visualisation
13 41 (7.28%) Mathematics
14 40 (7.10%) Programme Management
15 39 (6.93%) Decision-Making
16 37 (6.57%) Data Science
16 37 (6.57%) Microservices
17 34 (6.04%) DevOps
Programming Languages
1 126 (22.38%) SQL
2 97 (17.23%) JavaScript
3 89 (15.81%) Python
4 46 (8.17%) Java
5 34 (6.04%) C#
6 28 (4.97%) R
7 22 (3.91%) PHP
8 10 (1.78%) Shell Script
9 8 (1.42%) C
10 6 (1.07%) Bash Shell
10 6 (1.07%) Java 8
11 5 (0.89%) Apex Code
11 5 (0.89%) C++
11 5 (0.89%) T-SQL
12 4 (0.71%) Ruby
12 4 (0.71%) VBA
13 3 (0.53%) ActionScript
13 3 (0.53%) ActionScript 3.0
13 3 (0.53%) Go
14 2 (0.36%) TypeScript
Qualifications
1 127 (22.56%) Degree
2 45 (7.99%) Computer Science Degree
3 7 (1.24%) Numerate Degree
4 6 (1.07%) CCNP
4 6 (1.07%) Cisco Certification
4 6 (1.07%) PhD
5 4 (0.71%) CESG Certified Professional
5 4 (0.71%) CISM
5 4 (0.71%) CISSP
5 4 (0.71%) SANS
5 4 (0.71%) SC Cleared
5 4 (0.71%) Security Cleared
6 2 (0.36%) Master's Degree
6 2 (0.36%) MBA
7 1 (0.18%) ITIL Certification
7 1 (0.18%) PRINCE2 Certification
7 1 (0.18%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 37 (6.57%) QA
2 5 (0.89%) Actionable Recommendations
2 5 (0.89%) Data Quality
3 4 (0.71%) SLA
4 2 (0.36%) EMIR
4 2 (0.36%) GDPR
4 2 (0.36%) PMO
4 2 (0.36%) PSD2
5 1 (0.18%) SEPA
5 1 (0.18%) WAI
System Software
1 34 (6.04%) Docker
2 17 (3.02%) Active Directory
3 13 (2.31%) VMware Infrastructure
4 10 (1.78%) Hyper-V
5 4 (0.71%) XenApp
6 2 (0.36%) XenDesktop
7 1 (0.18%) Apache Flume
7 1 (0.18%) HDFS
7 1 (0.18%) Microsoft App-V
7 1 (0.18%) Virtual Desktop
7 1 (0.18%) VMware ESXi
Systems Management
1 16 (2.84%) Kubernetes
2 14 (2.49%) SCCM
3 13 (2.31%) Terraform
4 9 (1.60%) Ansible
5 6 (1.07%) Puppet
6 3 (0.53%) Backup Exec
7 2 (0.36%) Cisco CUCM
8 1 (0.18%) Microsoft Intune
8 1 (0.18%) MOM
8 1 (0.18%) Opscode Chef
8 1 (0.18%) Prometheus
8 1 (0.18%) QRadar
8 1 (0.18%) WSUS
Vendors
1 78 (13.85%) Salesforce.com
2 58 (10.30%) Google
3 45 (7.99%) SAP
4 44 (7.82%) Microsoft
5 37 (6.57%) Adobe
6 30 (5.33%) Tableau
7 16 (2.84%) IFS
7 16 (2.84%) VMware
8 15 (2.66%) Oracle
9 14 (2.49%) Demandware
10 10 (1.78%) ATG
10 10 (1.78%) Elastic Path
10 10 (1.78%) hybris
10 10 (1.78%) IBM
10 10 (1.78%) Interwoven
10 10 (1.78%) Samsung
11 9 (1.60%) Remedy
11 9 (1.60%) Sybase
11 9 (1.60%) YouTube
12 7 (1.24%) Pardot