Period
to 16 February 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 February 2020 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
16 Feb 2020
Same period 2019 Same period 2018
Rank 44 75 90
Rank change year-on-year +31 +15 -37
Permanent jobs citing Marketing 501 371 352
As % of all permanent IT jobs advertised in the City of London 5.58% 3.60% 3.29%
As % of the General category 10.99% 7.13% 5.56%
Number of salaries quoted 423 340 311
City of London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £30,000 £31,225 £31,250
90th Percentile £95,800 £91,250 £91,250
Central London median annual salary £55,000 £60,000 £52,500
% change year-on-year -8.33% +14.29% +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,558 5,205 6,334
As % of all permanent IT jobs advertised in the City of London 50.78% 50.45% 59.11%
Number of salaries quoted 3,866 4,612 5,684
City of London median annual salary £67,500 £65,000 £62,500
Median salary % change year-on-year +3.85% +4.00% +4.17%
10th Percentile £37,500 £37,500 £37,500
90th Percentile £105,000 £96,250 £97,500
Central London median annual salary £67,500 £65,000 £60,000
% change year-on-year +3.85% +8.33% -

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 16 February 2020.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 16 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -16 6 £45,000 -37.93%
Marketing
Central London

For the 6 months to 16 February 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 135 (26.95%) Finance
2 134 (26.75%) Agile Software Development
3 121 (24.15%) JavaScript
4 115 (22.95%) HTML
5 114 (22.75%) Digital Marketing
6 111 (22.16%) SQL
7 98 (19.56%) Analytics
8 96 (19.16%) Degree
9 91 (18.16%) CSS
10 74 (14.77%) Salesforce.com
11 69 (13.77%) Computer Science
12 67 (13.37%) Python
13 63 (12.57%) AWS
13 63 (12.57%) AngularJS
14 62 (12.38%) CRM
15 61 (12.18%) Azure
15 61 (12.18%) React
16 60 (11.98%) Fintech
17 57 (11.38%) Google
18 55 (10.98%) Project Management
19 54 (10.78%) Analytical Skills
20 53 (10.58%) User Experience
21 51 (10.18%) Problem-Solving
22 50 (9.98%) Business Intelligence
22 50 (9.98%) Microsoft
22 50 (9.98%) HTML5
23 49 (9.78%) E-Commerce
23 49 (9.78%) Advertising
24 47 (9.38%) TDD
25 45 (8.98%) .NET

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (4.39%) CMS
2 13 (2.59%) Adobe Experience Manager
3 11 (2.20%) Headless CMS
4 9 (1.80%) Apache Solr
4 9 (1.80%) MS Exchange
4 9 (1.80%) WebSphere
4 9 (1.80%) WebSphere Application Server
5 8 (1.60%) Apache Spark
6 6 (1.20%) Mule
6 6 (1.20%) Mule ESB
7 5 (1.00%) WordPress
8 4 (0.80%) Drupal
8 4 (0.80%) Elasticsearch
9 3 (0.60%) Apache Airflow
9 3 (0.60%) IIS
9 3 (0.60%) Luigi
9 3 (0.60%) SAS
10 2 (0.40%) Apache
10 2 (0.40%) Confluence
10 2 (0.40%) EPiServer
Applications
1 23 (4.59%) Microsoft Excel
2 21 (4.19%) Microsoft Office
3 16 (3.19%) Microsoft PowerPoint
4 11 (2.20%) Photoshop
5 9 (1.80%) Sketch
6 8 (1.60%) Adobe Creative Suite
7 7 (1.40%) Adobe Illustrator
7 7 (1.40%) InDesign
8 5 (1.00%) InVision
9 4 (0.80%) Adobe After Effects
9 4 (0.80%) Figma
9 4 (0.80%) Marvel
9 4 (0.80%) Spreadsheet
10 3 (0.60%) Adobe XD
11 2 (0.40%) Fireworks
11 2 (0.40%) MS Visio
11 2 (0.40%) Zeplin
12 1 (0.20%) Microsoft Project
12 1 (0.20%) SPSS
Business Applications
1 12 (2.40%) Salesforce.com CRM
2 9 (1.80%) Magento
2 9 (1.80%) SAP Hybris
2 9 (1.80%) SDL Web 8
3 7 (1.40%) Dynamics CRM
4 5 (1.00%) Distributed Ledger
5 4 (0.80%) Eloqua
5 4 (0.80%) R3 Corda
6 3 (0.60%) NetSuite
7 2 (0.40%) FastStats
7 2 (0.40%) FastStats PeopleStage
7 2 (0.40%) Shopify
8 1 (0.20%) Oracle Assets
8 1 (0.20%) Oracle Cash Management
8 1 (0.20%) Oracle General Ledger
8 1 (0.20%) Oracle Payables
8 1 (0.20%) Oracle Procure-to-Pay
8 1 (0.20%) Oracle Receivables
8 1 (0.20%) Social Studio
8 1 (0.20%) WebTrends
Cloud Services
1 63 (12.57%) AWS
2 61 (12.18%) Azure
3 44 (8.78%) SaaS
4 38 (7.58%) GCP
5 25 (4.99%) Serverless
6 19 (3.79%) Office 365
7 16 (3.19%) AWS Lambda
7 16 (3.19%) Power Platform
8 13 (2.59%) GitHub
8 13 (2.59%) Google Analytics
9 12 (2.40%) Cloud Computing
10 11 (2.20%) AWS CloudFormation
10 11 (2.20%) Azure Functions
10 11 (2.20%) Firebase
11 10 (2.00%) WhatsApp
12 8 (1.60%) Adobe Creative Cloud
13 5 (1.00%) Heroku
13 5 (1.00%) Salesforce Sales Cloud
13 5 (1.00%) Salesforce Service Cloud
14 4 (0.80%) Amazon S3
Communications & Networking
1 12 (2.40%) HTTP
2 11 (2.20%) Internet
3 8 (1.60%) LAN
4 7 (1.40%) VoIP
4 7 (1.40%) VPN
4 7 (1.40%) WAN
4 7 (1.40%) Wireless
5 6 (1.20%) DNS
5 6 (1.20%) Firewall
6 4 (0.80%) DHCP
7 2 (0.40%) BGP
7 2 (0.40%) Cisco ASA
7 2 (0.40%) EIGRP
7 2 (0.40%) Intranet
7 2 (0.40%) Multicast
7 2 (0.40%) Network Security
7 2 (0.40%) OSPF
7 2 (0.40%) SMS
8 1 (0.20%) SSL
8 1 (0.20%) WebEx
Database & Business Intelligence
1 34 (6.79%) Big Data
2 23 (4.59%) SQL Server
3 20 (3.99%) MySQL
4 16 (3.19%) Power BI
5 15 (2.99%) Data Warehouse
5 15 (2.99%) Relational Database
6 10 (2.00%) Hadoop
6 10 (2.00%) NoSQL
6 10 (2.00%) RDBMS
7 9 (1.80%) Endeca
7 9 (1.80%) KDB
7 9 (1.80%) MongoDB
8 7 (1.40%) Blockchain
9 6 (1.20%) PostgreSQL
10 5 (1.00%) Looker
11 4 (0.80%) Data Lake
11 4 (0.80%) OLAP
12 3 (0.60%) Apache Cassandra
12 3 (0.60%) MS Access
12 3 (0.60%) SQL Server Integration Services
Development Applications
1 39 (7.78%) Git (software)
2 16 (3.19%) JIRA
3 9 (1.80%) gulp
4 6 (1.20%) Cucumber
4 6 (1.20%) JBehave
4 6 (1.20%) JUnit
4 6 (1.20%) Maven
5 5 (1.00%) Visual Studio
6 4 (0.80%) Axure RP
6 4 (0.80%) Jasmine
6 4 (0.80%) TeamCity
6 4 (0.80%) webpack
7 3 (0.60%) NUnit
7 3 (0.60%) Visual Studio Team System
8 2 (0.40%) Dreamweaver
8 2 (0.40%) Jenkins
8 2 (0.40%) Postman
8 2 (0.40%) Selenium
8 2 (0.40%) SpecFlow
8 2 (0.40%) Subversion
General
1 135 (26.95%) Finance
2 49 (9.78%) Advertising
3 37 (7.39%) Law
3 37 (7.39%) Retail
4 33 (6.59%) Telecoms
5 31 (6.19%) Manufacturing
6 30 (5.99%) Public Sector
7 25 (4.99%) Electronics
8 13 (2.59%) Banking
9 9 (1.80%) Automotive
9 9 (1.80%) Back Office
9 9 (1.80%) Games
10 8 (1.60%) Publishing
11 7 (1.40%) Dutch Language
11 7 (1.40%) German Language
12 6 (1.20%) Legal
13 4 (0.80%) Financial Institution
14 2 (0.40%) Front Office
14 2 (0.40%) Multimedia
14 2 (0.40%) Spanish Language
Job Titles
1 141 (28.14%) Developer
2 52 (10.38%) Analyst
2 52 (10.38%) Senior Developer
3 31 (6.19%) JavaScript Developer
4 29 (5.79%) Consultant
5 26 (5.19%) Front End Developer (Client-Side Developer)
6 24 (4.79%) Architect
6 24 (4.79%) Designer
7 23 (4.59%) Product Manager
7 23 (4.59%) Senior Front-End Developer
8 22 (4.39%) Java Developer
8 22 (4.39%) React Developer
9 21 (4.19%) Account Manager
9 21 (4.19%) Full Stack Developer
10 20 (3.99%) Digital Developer
10 20 (3.99%) Digital Marketing Developer
11 19 (3.79%) Marketing Manager
11 19 (3.79%) Senior JavaScript Developer
12 18 (3.59%) .NET Developer
12 18 (3.59%) Solutions Architect
Libraries, Frameworks & Software Standards
1 115 (22.95%) HTML
2 91 (18.16%) CSS
3 63 (12.57%) AngularJS
4 61 (12.18%) React
5 50 (9.98%) HTML5
6 45 (8.98%) .NET
7 41 (8.18%) CSS3
8 34 (6.79%) Node.js
9 29 (5.79%) RESTful
10 22 (4.39%) REST
11 19 (3.79%) Web Services
12 18 (3.59%) .NET Core
13 17 (3.39%) Vue.js
14 16 (3.19%) Ember.js
14 16 (3.19%) Laravel
14 16 (3.19%) Symfony
15 15 (2.99%) ASP.NET Web API
16 14 (2.79%) Redux
16 14 (2.79%) Spring
16 14 (2.79%) XML
Miscellaneous
1 54 (10.78%) Analytical Skills
2 53 (10.58%) User Experience
3 33 (6.59%) Self-Motivation
4 32 (6.39%) Social Media
5 24 (4.79%) Mobile App
6 20 (3.99%) Blog
7 16 (3.19%) Virtual Team
8 15 (2.99%) Algorithms
9 14 (2.79%) Cloud Native
9 14 (2.79%) Enterprise Software
9 14 (2.79%) iPad
10 12 (2.40%) Hedge funds
11 10 (2.00%) Management Information System
12 9 (1.80%) Digital Media
13 8 (1.60%) Marketing Technology
14 7 (1.40%) iPhone
15 6 (1.20%) Graphic Design
16 5 (1.00%) Animation
16 5 (1.00%) Reinsurance
16 5 (1.00%) Robotics
Operating Systems
1 27 (5.39%) Windows
2 24 (4.79%) Android
3 18 (3.59%) Linux
4 17 (3.39%) Apple iOS
5 13 (2.59%) Windows Server
6 11 (2.20%) Unix
7 10 (2.00%) Windows Server 2012
8 7 (1.40%) Windows 7
8 7 (1.40%) Windows Vista
9 6 (1.20%) Windows 10
10 2 (0.40%) Red Hat Enterprise Linux
11 1 (0.20%) Debian
11 1 (0.20%) FreeNAS
11 1 (0.20%) Windows Server 2008
Processes & Methodologies
1 134 (26.75%) Agile Software Development
2 114 (22.75%) Digital Marketing
3 98 (19.56%) Analytics
4 69 (13.77%) Computer Science
5 62 (12.38%) CRM
6 60 (11.98%) Fintech
7 55 (10.98%) Project Management
8 51 (10.18%) Problem-Solving
9 50 (9.98%) Business Intelligence
10 49 (9.78%) E-Commerce
11 47 (9.38%) TDD
12 42 (8.38%) Microservices
13 40 (7.98%) B2B
14 38 (7.58%) Machine Learning
15 37 (7.39%) Software Engineering
16 36 (7.19%) Content Management
16 36 (7.19%) Decision-Making
16 36 (7.19%) Web Development
17 33 (6.59%) Business Development
17 33 (6.59%) Visualisation
Programming Languages
1 121 (24.15%) JavaScript
2 111 (22.16%) SQL
3 67 (13.37%) Python
4 44 (8.78%) C#
5 41 (8.18%) Java
6 25 (4.99%) PHP
7 16 (3.19%) R
8 11 (2.20%) Java 8
9 10 (2.00%) Shell Script
10 5 (1.00%) Scala
10 5 (1.00%) T-SQL
11 4 (0.80%) Apex Code
11 4 (0.80%) C++
12 3 (0.60%) Groovy
12 3 (0.60%) TypeScript
13 2 (0.40%) ES6
13 2 (0.40%) PowerShell
14 1 (0.20%) Bourne shell
14 1 (0.20%) C-shell
14 1 (0.20%) VB.NET
Qualifications
1 96 (19.16%) Degree
2 42 (8.38%) Computer Science Degree
3 6 (1.20%) CCNP
3 6 (1.20%) Cisco Certification
4 5 (1.00%) Security Cleared
5 4 (0.80%) CESG Certified Professional
5 4 (0.80%) CISM
5 4 (0.80%) CISSP
5 4 (0.80%) PMI Certification
5 4 (0.80%) SANS
5 4 (0.80%) SC Cleared
6 3 (0.60%) Numerate Degree
7 2 (0.40%) HND
7 2 (0.40%) PhD
8 1 (0.20%) ITIL Certification
8 1 (0.20%) MBA
8 1 (0.20%) MCSA
8 1 (0.20%) Microsoft Certification
8 1 (0.20%) PRINCE2 Certification
Quality Assurance & Compliance
1 26 (5.19%) QA
2 4 (0.80%) Data Quality
3 3 (0.60%) PMO
3 3 (0.60%) SLA
4 2 (0.40%) EMIR
5 1 (0.20%) Actionable Recommendations
5 1 (0.20%) GDPR
5 1 (0.20%) SEPA
5 1 (0.20%) WAI
System Software
1 32 (6.39%) Docker
2 14 (2.79%) Active Directory
3 7 (1.40%) Hyper-V
3 7 (1.40%) VMware Infrastructure
4 2 (0.40%) HDFS
4 2 (0.40%) VMware ESXi
4 2 (0.40%) XenApp
5 1 (0.20%) Apache Flume
Systems Management
1 13 (2.59%) Kubernetes
2 10 (2.00%) SCCM
3 8 (1.60%) Ansible
4 5 (1.00%) Puppet
4 5 (1.00%) Terraform
5 3 (0.60%) Backup Exec
5 3 (0.60%) Opscode Chef
5 3 (0.60%) Salt
6 2 (0.40%) Cisco CUCM
6 2 (0.40%) Istio
7 1 (0.20%) Jamf Pro
7 1 (0.20%) MOM
7 1 (0.20%) Prometheus
7 1 (0.20%) WSUS
Vendors
1 74 (14.77%) Salesforce.com
2 57 (11.38%) Google
3 50 (9.98%) Microsoft
4 42 (8.38%) Adobe
5 37 (7.39%) SAP
6 22 (4.39%) Tableau
7 14 (2.79%) Oracle
8 11 (2.20%) Apple
8 11 (2.20%) MuleSoft
9 10 (2.00%) Marketo
9 10 (2.00%) VMware
10 9 (1.80%) ATG
10 9 (1.80%) Demandware
10 9 (1.80%) Elastic Path
10 9 (1.80%) hybris
10 9 (1.80%) IBM
10 9 (1.80%) Interwoven
10 9 (1.80%) Remedy
10 9 (1.80%) Samsung
10 9 (1.80%) Sybase