Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 May 2022 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
25 May 2022
Same period 2021 Same period 2020
Rank 56 69 54
Rank change year-on-year +13 -15 +14
Permanent jobs citing Marketing 338 197 322
As % of all permanent jobs advertised in the City of London 4.56% 3.93% 4.62%
As % of the General category 7.17% 6.40% 7.58%
Number of salaries quoted 253 153 281
10th Percentile £38,000 £40,000 £31,250
25th Percentile £51,250 £46,250 £41,250
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -
75th Percentile £85,000 £80,000 £77,500
90th Percentile £105,000 £110,000 £87,500
Central London median annual salary £60,000 £67,500 £60,000
% change year-on-year -11.11% +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,711 3,078 4,250
As % of all permanent IT jobs advertised in the City of London 63.59% 61.36% 61.04%
Number of salaries quoted 3,643 2,692 3,711
10th Percentile £45,000 £42,500 £37,500
25th Percentile £56,250 £53,750 £50,000
Median annual salary (50th Percentile) £72,500 £72,500 £67,500
Median % change year-on-year - +7.41% +3.85%
75th Percentile £95,000 £88,750 £86,250
90th Percentile £110,000 £108,175 £105,000
Central London median annual salary £72,500 £72,500 £67,500
% change year-on-year - +7.41% +3.85%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 25 May 2022.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 25 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London Bridge - 3 £105,000 -
Marketing
Central London

For the 6 months to 25 May 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 98 (28.99%) Finance
2 86 (25.44%) Agile
3 81 (23.96%) Analytics
4 80 (23.67%) Social Skills
5 79 (23.37%) Python
6 73 (21.60%) Digital Marketing
7 64 (18.93%) Business Intelligence
8 60 (17.75%) Advertising
9 58 (17.16%) DevOps
10 57 (16.86%) Project Management
11 53 (15.68%) Data Management
12 48 (14.20%) QA
13 47 (13.91%) Tableau
14 46 (13.61%) User Experience
14 46 (13.61%) JavaScript
15 44 (13.02%) CMS
15 44 (13.02%) Ad Operations
16 43 (12.72%) Snowflake
16 43 (12.72%) Google
16 43 (12.72%) HTML
16 43 (12.72%) Salesforce.com
17 41 (12.13%) React
18 40 (11.83%) SQL
18 40 (11.83%) Microsoft
18 40 (11.83%) Adobe
19 38 (11.24%) AngularJS
20 37 (10.95%) AWS
21 36 (10.65%) Azure
22 35 (10.36%) Fintech
23 33 (9.76%) Analytical Skills

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (13.02%) CMS
2 28 (8.28%) SharePoint
3 26 (7.69%) WordPress
4 24 (7.10%) Apache
5 15 (4.44%) Umbraco
6 12 (3.55%) Drupal
7 11 (3.25%) Adobe Experience Manager
7 11 (3.25%) Headless CMS
8 5 (1.48%) Sitecore CMS
9 4 (1.18%) SAS
10 3 (0.89%) Elasticsearch
10 3 (0.89%) Jupyter
11 2 (0.59%) Luigi
11 2 (0.59%) nginx
12 1 (0.30%) Apache Spark
12 1 (0.30%) BizTalk Server
12 1 (0.30%) IIS
12 1 (0.30%) Tomcat
Applications
1 20 (5.92%) Microsoft Office
2 17 (5.03%) Microsoft Excel
3 10 (2.96%) Adobe After Effects
3 10 (2.96%) CINEMA 4D
4 9 (2.66%) Adobe Premiere
5 4 (1.18%) Adobe Creative Suite
5 4 (1.18%) Microsoft PowerPoint
6 3 (0.89%) Sketch
7 2 (0.59%) Adobe XD
7 2 (0.59%) Blender
7 2 (0.59%) Maya
8 1 (0.30%) Adobe Illustrator
8 1 (0.30%) InDesign
8 1 (0.30%) Photoshop
8 1 (0.30%) UserZoom
8 1 (0.30%) Zeplin
Business Applications
1 3 (0.89%) Alphatax
1 3 (0.89%) Dynamics AX
1 3 (0.89%) Dynamics CRM
1 3 (0.89%) Dynamics GP
2 2 (0.59%) SAP IBP
Cloud Services
1 43 (12.72%) Snowflake
2 37 (10.95%) AWS
3 36 (10.65%) Azure
4 30 (8.88%) Power Platform
5 25 (7.40%) npm
5 25 (7.40%) SaaS
6 21 (6.21%) Microsoft 365
6 21 (6.21%) PowerApps
7 14 (4.14%) Adobe Analytics
8 11 (3.25%) Azure Active Directory
8 11 (3.25%) Google Analytics
8 11 (3.25%) OneDrive
9 10 (2.96%) Dynamics 365
10 9 (2.66%) Power Automate
10 9 (2.66%) Smartsheet
11 7 (2.07%) Figma
11 7 (2.07%) GCP
12 6 (1.78%) IaaS
12 6 (1.78%) PaaS
13 4 (1.18%) Salesforce Service Cloud
Communications & Networking
1 11 (3.25%) Firewall
2 9 (2.66%) WebEx
3 6 (1.78%) Internet
4 2 (0.59%) SD-WAN
4 2 (0.59%) Wi-Fi
5 1 (0.30%) Bluetooth
5 1 (0.30%) DNSSEC
5 1 (0.30%) Network Security
5 1 (0.30%) VPN
5 1 (0.30%) Wireless
5 1 (0.30%) ZigBee
Database & Business Intelligence
1 47 (13.91%) Tableau
2 25 (7.40%) MySQL
3 18 (5.33%) Power BI
4 9 (2.66%) SQL Server
5 7 (2.07%) Metadata
5 7 (2.07%) PostgreSQL
6 6 (1.78%) MongoDB
6 6 (1.78%) SQL Server Reporting Services
7 5 (1.48%) Crystal Reports
7 5 (1.48%) Data Warehouse
8 4 (1.18%) Big Data
8 4 (1.18%) MS Access
8 4 (1.18%) SQL Server Analysis Services
8 4 (1.18%) SQL Server Integration Services
9 3 (0.89%) Azure SQL Database
9 3 (0.89%) Geospatial Data
10 2 (0.59%) NoSQL
10 2 (0.59%) Oracle Reports
10 2 (0.59%) QlikView
10 2 (0.59%) Redis
Development Applications
1 32 (9.47%) JIRA
2 27 (7.99%) Git (software)
3 24 (7.10%) Grunt
3 24 (7.10%) gulp
4 3 (0.89%) SQL Server Management Studio (SSMS)
5 1 (0.30%) Atlassian Bamboo
5 1 (0.30%) CircleCI
5 1 (0.30%) Cypress.io
5 1 (0.30%) Eclipse
5 1 (0.30%) Jenkins
5 1 (0.30%) Storybook
General
1 98 (28.99%) Finance
2 80 (23.67%) Social Skills
3 60 (17.75%) Advertising
4 33 (9.76%) Analytical Skills
5 28 (8.28%) Manufacturing
5 28 (8.28%) Retail
6 27 (7.99%) Telecoms
7 25 (7.40%) Electronics
7 25 (7.40%) Public Sector
8 22 (6.51%) Influencing Skills
9 21 (6.21%) Inclusion and Diversity
10 13 (3.85%) Presentation Skills
11 12 (3.55%) Banking
12 11 (3.25%) Legal
13 10 (2.96%) Law
14 7 (2.07%) Back Office
14 7 (2.07%) Documentation Skills
15 6 (1.78%) Organisational Skills
16 5 (1.48%) Pharmaceutical
17 4 (1.18%) French Language
Job Titles
1 43 (12.72%) Data Manager
2 37 (10.95%) Developer
3 25 (7.40%) Project Manager
4 24 (7.10%) Engagement Manager
4 24 (7.10%) PHP Developer
5 23 (6.80%) Consultant
6 22 (6.51%) Product Manager
7 21 (6.21%) Architect
8 20 (5.92%) Analyst
8 20 (5.92%) Designer
9 18 (5.33%) Report Manager
10 16 (4.73%) Solutions Architect
11 14 (4.14%) Digital Executive
12 12 (3.55%) PHP WordPress Developer
12 12 (3.55%) Salesforce Executive
12 12 (3.55%) WordPress Developer
13 11 (3.25%) Principal Architect
13 11 (3.25%) Principal Solutions Architect
13 11 (3.25%) Sales Executive
13 11 (3.25%) Software Engineer
Libraries, Frameworks & Software Standards
1 43 (12.72%) HTML
2 41 (12.13%) React
3 38 (11.24%) AngularJS
4 31 (9.17%) CSS
5 24 (7.10%) LAMP
5 24 (7.10%) Sass
5 24 (7.10%) Twig
6 13 (3.85%) HTML5
6 13 (3.85%) XML
7 12 (3.55%) REST
8 9 (2.66%) Pandas
9 8 (2.37%) Web Services
10 7 (2.07%) scikit-learn
11 5 (1.48%) Node.js
12 4 (1.18%) Ruby on Rails
12 4 (1.18%) Vue.js
13 3 (0.89%) .NET
13 3 (0.89%) Keras
13 3 (0.89%) PyTorch
13 3 (0.89%) XGBoost
Miscellaneous
1 46 (13.61%) User Experience
2 25 (7.40%) Marketing Technology
3 17 (5.03%) Social Media
4 11 (3.25%) Algorithms
4 11 (3.25%) Animation
5 8 (2.37%) Data Structures
5 8 (2.37%) Life Science
6 7 (2.07%) Enterprise Software
6 7 (2.07%) Graphic Design
7 6 (1.78%) Digital Media
8 4 (1.18%) Blog
8 4 (1.18%) Derivative
8 4 (1.18%) Greenfield Project
8 4 (1.18%) Mobile App
8 4 (1.18%) Mobile Computing
8 4 (1.18%) Motion Graphics
9 3 (0.89%) Cyber Defence
9 3 (0.89%) Equities
9 3 (0.89%) Fixed Income
9 3 (0.89%) Self-Motivation
Operating Systems
1 31 (9.17%) Linux
2 15 (4.44%) Windows
3 11 (3.25%) Windows 10
4 2 (0.59%) Android
4 2 (0.59%) Apple iOS
5 1 (0.30%) Windows Server 2003
5 1 (0.30%) Windows XP
Processes & Methodologies
1 86 (25.44%) Agile
2 81 (23.96%) Analytics
3 73 (21.60%) Digital Marketing
4 64 (18.93%) Business Intelligence
5 58 (17.16%) DevOps
6 57 (16.86%) Project Management
7 53 (15.68%) Data Management
8 44 (13.02%) Ad Operations
9 35 (10.36%) Fintech
10 32 (9.47%) Problem-Solving
11 30 (8.88%) Content Management
11 30 (8.88%) SEO
12 29 (8.58%) B2B
12 29 (8.58%) Data Modelling
13 28 (8.28%) Business Development
13 28 (8.28%) Software Engineering
14 25 (7.40%) Programme Management
14 25 (7.40%) Visualisation
15 24 (7.10%) CRM
16 23 (6.80%) Migration
Programming Languages
1 79 (23.37%) Python
2 46 (13.61%) JavaScript
3 40 (11.83%) SQL
4 24 (7.10%) Java
4 24 (7.10%) PHP
4 24 (7.10%) TypeScript
5 15 (4.44%) C#
6 14 (4.14%) C
6 14 (4.14%) R
7 12 (3.55%) C++
8 10 (2.96%) Perl
8 10 (2.96%) Ruby
9 3 (0.89%) PL/SQL
9 3 (0.89%) VBA
10 2 (0.59%) Scala
11 1 (0.30%) Apex Code
11 1 (0.30%) Data Analysis Expressions (DAX)
11 1 (0.30%) Data Mining Extensions (DMX)
11 1 (0.30%) Embedded C
11 1 (0.30%) T-SQL
Qualifications
1 23 (6.80%) Degree
2 8 (2.37%) Computer Science Degree
3 3 (0.89%) PMI Certification
3 3 (0.89%) PMP
4 2 (0.59%) Master's Degree
4 2 (0.59%) PhD
4 2 (0.59%) PRINCE2 Certification
5 1 (0.30%) CISSP
5 1 (0.30%) GIAC
5 1 (0.30%) GSEC
5 1 (0.30%) HNC
5 1 (0.30%) HND
5 1 (0.30%) Numerate Degree
Quality Assurance & Compliance
1 48 (14.20%) QA
2 16 (4.73%) Data Quality
3 3 (0.89%) SLA
4 2 (0.59%) Accessibility
4 2 (0.59%) PSD2
5 1 (0.30%) GDPR
5 1 (0.30%) ISO/IEC 27001
System Software
1 12 (3.55%) Active Directory
2 11 (3.25%) VMware ESXi
2 11 (3.25%) VMware Infrastructure
3 6 (1.78%) Docker
4 2 (0.59%) Virtual Desktop
Systems Management
1 2 (0.59%) Kubernetes
2 1 (0.30%) EnCase
2 1 (0.30%) FTK
2 1 (0.30%) Jamf Pro
2 1 (0.30%) Terraform
Vendors
1 43 (12.72%) Google
1 43 (12.72%) Salesforce.com
2 40 (11.83%) Adobe
2 40 (11.83%) Microsoft
3 27 (7.99%) SAP
4 11 (3.25%) Citrix
4 11 (3.25%) VMware
5 6 (1.78%) Salesforce Marketing Cloud
5 6 (1.78%) Sitecore
6 4 (1.18%) Sun
7 3 (0.89%) Charles River
8 2 (0.59%) ANSYS
8 2 (0.59%) Optimizely
8 2 (0.59%) Oracle
9 1 (0.30%) Cisco
9 1 (0.30%) Cognos
9 1 (0.30%) DoubleClick
9 1 (0.30%) Hotjar
9 1 (0.30%) Okta
9 1 (0.30%) Tealium