Period
to 20 October 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 October 2020 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
20 Oct 2020
Same period 2019 Same period 2018
Rank 66 44 92
Rank change year-on-year -22 +48 -27
Permanent jobs citing Marketing 145 529 371
As % of all permanent jobs advertised in the City of London 3.98% 5.32% 3.36%
As % of the General category 7.82% 10.93% 6.27%
Number of salaries quoted 109 510 352
Median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £32,500 £32,500 £25,800
90th Percentile £103,750 £95,000 £87,375
Central London median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 1,855 4,842 5,921
As % of all permanent IT jobs advertised in the City of London 50.95% 48.71% 53.65%
Number of salaries quoted 1,645 4,198 5,300
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £42,500 £37,925 £36,250
90th Percentile £105,000 £97,500 £95,000
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 20 October 2020.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 20 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +18 5 £34,000 -38.18%
Marketing
Central London

For the 6 months to 20 October 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 59 (40.69%) Digital Marketing
2 47 (32.41%) Agile Software Development
3 45 (31.03%) JavaScript
4 42 (28.97%) Finance
5 39 (26.90%) HTML
6 36 (24.83%) CSS
7 29 (20.00%) SaaS
8 25 (17.24%) AngularJS
9 24 (16.55%) Python
10 23 (15.86%) Analytics
11 21 (14.48%) REST
11 21 (14.48%) CRM
11 21 (14.48%) Telecoms
11 21 (14.48%) Web Development
12 20 (13.79%) Law
12 20 (13.79%) React
13 19 (13.10%) Public Sector
13 19 (13.10%) Business Intelligence
13 19 (13.10%) HTML5
14 18 (12.41%) SAP
14 18 (12.41%) Java
14 18 (12.41%) Electronics
14 18 (12.41%) Analytical Skills
15 17 (11.72%) Apache Spark
15 17 (11.72%) User Experience
15 17 (11.72%) Kafka
15 17 (11.72%) Manufacturing
15 17 (11.72%) Programme Management
15 17 (11.72%) Salesforce.com
16 16 (11.03%) SQL

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (11.72%) Apache Spark
2 9 (6.21%) Apache
3 6 (4.14%) IIS
4 5 (3.45%) Adobe Experience Manager
5 3 (2.07%) CMS
5 3 (2.07%) Confluence
6 1 (0.69%) SharePoint
6 1 (0.69%) Tomcat
Applications
1 10 (6.90%) Microsoft Office
2 8 (5.52%) InVision
2 8 (5.52%) Sketch
2 8 (5.52%) Zeplin
3 5 (3.45%) Microsoft PowerPoint
4 4 (2.76%) Microsoft Excel
5 2 (1.38%) Adobe Premiere
5 2 (1.38%) EViews
5 2 (1.38%) Stata
6 1 (0.69%) Adobe Illustrator
6 1 (0.69%) Microsoft Project
6 1 (0.69%) Photoshop
Business Applications
1 14 (9.66%) Dynamics CRM
2 1 (0.69%) FastStats
2 1 (0.69%) Salesforce.com CRM
2 1 (0.69%) SAP S/4HANA
2 1 (0.69%) Shopify
2 1 (0.69%) Unica
Cloud Services
1 29 (20.00%) SaaS
2 12 (8.28%) AWS
3 9 (6.21%) Azure
4 8 (5.52%) Adobe Creative Cloud
5 6 (4.14%) Office 365
6 3 (2.07%) IaaS
6 3 (2.07%) PaaS
6 3 (2.07%) Power Platform
7 2 (1.38%) Google Analytics
8 1 (0.69%) Amazon EC2
8 1 (0.69%) Amazon Neptune
8 1 (0.69%) Amazon S3
8 1 (0.69%) Azure Active Directory
8 1 (0.69%) Cloud Computing
8 1 (0.69%) Dynamics 365
8 1 (0.69%) GCP
8 1 (0.69%) Heroku
8 1 (0.69%) Salesforce Service Cloud
8 1 (0.69%) SuccessFactors
8 1 (0.69%) Trello
Communications & Networking
1 5 (3.45%) Firewall
2 4 (2.76%) Internet
3 1 (0.69%) Cisco ASA
3 1 (0.69%) Cisco Firepower
3 1 (0.69%) Cisco IOS
3 1 (0.69%) Cisco Nexus
3 1 (0.69%) DHCP
3 1 (0.69%) DNS
3 1 (0.69%) VLAN
3 1 (0.69%) VoIP
3 1 (0.69%) VPN
Database & Business Intelligence
1 14 (9.66%) Big Data
2 12 (8.28%) MySQL
3 10 (6.90%) SQL Server
4 4 (2.76%) PostgreSQL
5 3 (2.07%) Looker
5 3 (2.07%) NoSQL
5 3 (2.07%) Power BI
5 3 (2.07%) Relational Database
6 2 (1.38%) MongoDB
7 1 (0.69%) Azure SQL Database
7 1 (0.69%) BusinessObjects
7 1 (0.69%) Electronic Patient Records
7 1 (0.69%) Neo4j
7 1 (0.69%) Redis
Development Applications
1 13 (8.97%) Git (software)
2 5 (3.45%) JIRA
3 3 (2.07%) JUnit
4 2 (1.38%) PHPUnit
5 1 (0.69%) git-flow
5 1 (0.69%) Jasmine
5 1 (0.69%) Mocha
General
1 42 (28.97%) Finance
2 21 (14.48%) Telecoms
3 20 (13.79%) Law
4 19 (13.10%) Public Sector
5 18 (12.41%) Electronics
6 17 (11.72%) Manufacturing
7 12 (8.28%) Advertising
8 10 (6.90%) Banking
9 8 (5.52%) Retail Banking
10 3 (2.07%) Retail
11 2 (1.38%) Games
11 2 (1.38%) Publishing
12 1 (0.69%) Automotive
12 1 (0.69%) Billing
12 1 (0.69%) Front Office
12 1 (0.69%) Local Government
Job Titles
1 29 (20.00%) Developer
2 27 (18.62%) Architect
3 21 (14.48%) Full Stack Developer
4 14 (9.66%) Designer
5 10 (6.90%) Data Engineer
5 10 (6.90%) Java Developer
5 10 (6.90%) UX Designer
6 9 (6.21%) Front End Developer (Client-Side Developer)
6 9 (6.21%) React Developer
6 9 (6.21%) Solutions Architect
7 8 (5.52%) Angular Developer
7 8 (5.52%) C# Developer
7 8 (5.52%) Consultant
7 8 (5.52%) JavaScript Developer
7 8 (5.52%) JavaScript Engineer
7 8 (5.52%) Lead Architect
7 8 (5.52%) Lead Solutions Architect
7 8 (5.52%) UI Designer
7 8 (5.52%) UI/UX Designer
7 8 (5.52%) Web Architect
Libraries, Frameworks & Software Standards
1 39 (26.90%) HTML
2 36 (24.83%) CSS
3 25 (17.24%) AngularJS
4 21 (14.48%) REST
5 20 (13.79%) React
6 19 (13.10%) HTML5
7 17 (11.72%) Kafka
8 8 (5.52%) Twitter Bootstrap
9 7 (4.83%) Node.js
10 6 (4.14%) Spring
11 4 (2.76%) Vue.js
12 3 (2.07%) Apache Sling
12 3 (2.07%) Hibernate
12 3 (2.07%) Keras
12 3 (2.07%) Laravel
12 3 (2.07%) Natural Language Processing
12 3 (2.07%) OSGi
12 3 (2.07%) Sass
12 3 (2.07%) Spring Boot
12 3 (2.07%) TensorFlow
Miscellaneous
1 18 (12.41%) Analytical Skills
2 17 (11.72%) User Experience
3 7 (4.83%) Social Media
4 3 (2.07%) Blog
4 3 (2.07%) Clustering
4 3 (2.07%) Marketing Technology
5 2 (1.38%) Digital Media
5 2 (1.38%) Media Streaming
5 2 (1.38%) Mobile Games
5 2 (1.38%) NHS
5 2 (1.38%) Social Network
5 2 (1.38%) Video Editing
5 2 (1.38%) Video\Live Streaming
6 1 (0.69%) EFT
6 1 (0.69%) IPTV
6 1 (0.69%) LIMS
6 1 (0.69%) Management Information System
6 1 (0.69%) Mobile App
6 1 (0.69%) Over-the-Top Content
6 1 (0.69%) Smartphone
Operating Systems
1 10 (6.90%) Apple iOS
2 9 (6.21%) Android
2 9 (6.21%) Windows
3 7 (4.83%) Windows Server
4 4 (2.76%) Linux
5 1 (0.69%) Unix
5 1 (0.69%) Windows Server 2012
Processes & Methodologies
1 59 (40.69%) Digital Marketing
2 47 (32.41%) Agile Software Development
3 23 (15.86%) Analytics
4 21 (14.48%) CRM
4 21 (14.48%) Web Development
5 19 (13.10%) Business Intelligence
6 17 (11.72%) Programme Management
7 12 (8.28%) Marketing Strategy
7 12 (8.28%) Mentoring
8 11 (7.59%) Continuous Improvement
8 11 (7.59%) Fintech
8 11 (7.59%) Marketing Automation
8 11 (7.59%) Online Marketing
9 10 (6.90%) E-Commerce
9 10 (6.90%) Machine Learning
9 10 (6.90%) MapReduce
10 9 (6.21%) Data Science
11 8 (5.52%) Cybersecurity
11 8 (5.52%) Functional Testing
11 8 (5.52%) Project Management
Programming Languages
1 45 (31.03%) JavaScript
2 24 (16.55%) Python
3 18 (12.41%) Java
4 16 (11.03%) SQL
5 14 (9.66%) Ruby
6 12 (8.28%) C#
7 9 (6.21%) TypeScript
8 8 (5.52%) Scala
9 5 (3.45%) PHP
10 4 (2.76%) R
11 3 (2.07%) Java 8
12 2 (1.38%) Apex Code
12 2 (1.38%) C++
13 1 (0.69%) Apple Swift
13 1 (0.69%) Bash Shell
13 1 (0.69%) ES6
13 1 (0.69%) Objective-C
13 1 (0.69%) PowerShell
13 1 (0.69%) T-SQL
Qualifications
1 13 (8.97%) Degree
2 5 (3.45%) SANS
3 2 (1.38%) Computer Science Degree
3 2 (1.38%) Numerate Degree
4 1 (0.69%) CCNP
4 1 (0.69%) CESG Certified Professional
4 1 (0.69%) Cisco Certification
4 1 (0.69%) CISM
4 1 (0.69%) CISSP
4 1 (0.69%) Master's Degree
4 1 (0.69%) PRINCE2 Practitioner
4 1 (0.69%) SC Cleared
4 1 (0.69%) Security Cleared
Quality Assurance & Compliance
1 3 (2.07%) QA
System Software
1 16 (11.03%) Docker
2 5 (3.45%) Active Directory
2 5 (3.45%) VMware Infrastructure
3 1 (0.69%) Hyper-V
3 1 (0.69%) Virtual Machines
Systems Management
1 5 (3.45%) Ansible
1 5 (3.45%) Opscode Chef
1 5 (3.45%) Puppet
1 5 (3.45%) Terraform
2 4 (2.76%) QRadar
3 1 (0.69%) Backup Exec
3 1 (0.69%) Symantec Endpoint Protection
Vendors
1 18 (12.41%) SAP
2 17 (11.72%) Salesforce.com
3 15 (10.34%) Adobe
3 15 (10.34%) Microsoft
4 5 (3.45%) Cisco
4 5 (3.45%) IBM
4 5 (3.45%) VMware
5 4 (2.76%) ArcSight
5 4 (2.76%) BeyondTrust
5 4 (2.76%) Bomgar
5 4 (2.76%) CheckPoint
5 4 (2.76%) CyberArk
5 4 (2.76%) Google
5 4 (2.76%) LogRhythm
5 4 (2.76%) NetWitness
5 4 (2.76%) Palo Alto
5 4 (2.76%) Splunk
5 4 (2.76%) Tableau
5 4 (2.76%) Thycotic
6 2 (1.38%) Facebook