Period
to 24 March 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 March 2019 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
24 Mar 2019
Same period 2018 Same period 2017
Rank 75 102 53
Rank change year-on-year +27 -49 -15
Permanent jobs citing Marketing 403 331 501
As % of all permanent IT jobs advertised in the City of London 3.90% 3.09% 4.88%
As % of the General category 7.77% 5.27% 8.65%
Number of salaries quoted 367 289 443
City of London median annual salary £60,000 £55,000 £50,000
Median salary % change year-on-year +9.09% +10.00% -9.09%
10th Percentile £31,000 £28,750 £31,050
90th Percentile £94,250 £85,000 £93,500
Central London median annual salary £60,000 £52,500 £50,000
% change year-on-year +14.29% +5.00% -9.09%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,184 6,281 5,790
As % of all permanent IT jobs advertised in the City of London 50.11% 58.64% 56.34%
Number of salaries quoted 4,574 5,600 5,273
City of London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% -
10th Percentile £36,250 £37,500 £35,000
90th Percentile £96,250 £97,500 £97,500
Central London median annual salary £65,000 £60,000 £60,000
% change year-on-year +8.33% - +4.35%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 24 March 2019.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 24 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +7 8 £72,500 +70.59%
Moorgate -9 1 £70,000 +75.00%
Marketing
Central London

For the 6 months to 24 March 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 83 (20.60%) Agile Software Development
2 80 (19.85%) Finance
3 71 (17.62%) SQL
3 71 (17.62%) Analytics
4 69 (17.12%) Project Management
5 65 (16.13%) Digital Marketing
6 64 (15.88%) HTML
7 63 (15.63%) Analytical Skills
8 61 (15.14%) Salesforce.com
9 59 (14.64%) CRM
10 52 (12.90%) CSS
11 50 (12.41%) JavaScript
12 47 (11.66%) Advertising
13 45 (11.17%) User Experience
14 43 (10.67%) Google
15 42 (10.42%) E-Commerce
16 39 (9.68%) Degree
17 37 (9.18%) Problem-Solving
18 35 (8.68%) Adobe
18 35 (8.68%) CMS
19 33 (8.19%) Amazon AWS
20 31 (7.69%) Python
21 30 (7.44%) SaaS
22 28 (6.95%) Business Development
22 28 (6.95%) Microsoft
22 28 (6.95%) Presales
23 27 (6.70%) Google Analytics
23 27 (6.70%) Product Management
24 26 (6.45%) Retail
25 25 (6.20%) B2B

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (8.68%) CMS
2 12 (2.98%) Confluence
3 9 (2.23%) WordPress
4 8 (1.99%) EPiServer
5 5 (1.24%) Elasticsearch
5 5 (1.24%) WebSphere
6 4 (0.99%) SharePoint
6 4 (0.99%) Umbraco
7 3 (0.74%) Drupal
7 3 (0.74%) SAS
7 3 (0.74%) Sitecore CMS
8 2 (0.50%) IIS
8 2 (0.50%) Kentico
9 1 (0.25%) Adobe Experience Manager
9 1 (0.25%) Apache Spark
9 1 (0.25%) nginx
9 1 (0.25%) Skype for Business
Applications
1 18 (4.47%) Microsoft Excel
2 16 (3.97%) Microsoft Office
2 16 (3.97%) Photoshop
3 9 (2.23%) Microsoft PowerPoint
4 6 (1.49%) Adobe Illustrator
4 6 (1.49%) MS Visio
5 5 (1.24%) InVision
5 5 (1.24%) Microsoft Project
6 4 (0.99%) Adobe Creative Suite
7 3 (0.74%) InDesign
7 3 (0.74%) Spreadsheet
8 1 (0.25%) Adobe After Effects
8 1 (0.25%) OmniGraffle
8 1 (0.25%) SPSS
8 1 (0.25%) Stata
Business Applications
1 20 (4.96%) Dynamics CRM
2 11 (2.73%) Oracle ERP
3 9 (2.23%) NetSuite
3 9 (2.23%) Oracle Assets
3 9 (2.23%) Oracle Cash Management
3 9 (2.23%) Oracle Payables
3 9 (2.23%) Oracle Procure-to-Pay
3 9 (2.23%) Oracle Receivables
4 8 (1.99%) Magento
5 6 (1.49%) FastStats
5 6 (1.49%) SAP ERP
5 6 (1.49%) SAP Hybris
6 4 (0.99%) Raiser's Edge
6 4 (0.99%) SessionCam
7 2 (0.50%) Dynamics AX
7 2 (0.50%) Dynamics NAV
7 2 (0.50%) Eloqua
7 2 (0.50%) Oracle General Ledger
7 2 (0.50%) WebTrends
8 1 (0.25%) SAP MM
Cloud Services
1 33 (8.19%) Amazon AWS
2 30 (7.44%) SaaS
3 27 (6.70%) Google Analytics
4 24 (5.96%) Microsoft Azure
5 15 (3.72%) Adobe Analytics
6 10 (2.48%) GitHub
7 7 (1.74%) Google Tag Manager
7 7 (1.74%) Office 365
8 6 (1.49%) Dynamics 365
9 5 (1.24%) AdWords
9 5 (1.24%) Basecamp
9 5 (1.24%) Heroku
9 5 (1.24%) MailChimp
9 5 (1.24%) Responsys
9 5 (1.24%) Silverpop
10 4 (0.99%) Google Cloud Platform
11 3 (0.74%) Adobe Creative Cloud
11 3 (0.74%) Datadog
11 3 (0.74%) Salesforce Sales Cloud
11 3 (0.74%) Salesforce Service Cloud
Communications & Networking
1 8 (1.99%) HTTP
2 7 (1.74%) Internet
3 4 (0.99%) SMS
4 2 (0.50%) Converged Networks
4 2 (0.50%) Firewall
4 2 (0.50%) Intranet
4 2 (0.50%) TCP/IP
4 2 (0.50%) WebEx
5 1 (0.25%) H.323
5 1 (0.25%) HTTPS
5 1 (0.25%) MPLS
5 1 (0.25%) Skype
5 1 (0.25%) Unified Communications
5 1 (0.25%) VoIP
Database & Business Intelligence
1 18 (4.47%) Relational Database
2 15 (3.72%) SQL Server
3 12 (2.98%) MySQL
4 10 (2.48%) RDBMS
5 7 (1.74%) Big Data
6 6 (1.49%) Hadoop
7 4 (0.99%) Amazon Redshift
7 4 (0.99%) Data Lake
7 4 (0.99%) MongoDB
7 4 (0.99%) Power BI
7 4 (0.99%) SQL Server 2014
7 4 (0.99%) SQL Server 2016
8 3 (0.74%) Blockchain
8 3 (0.74%) Data Warehouse
8 3 (0.74%) SAP BW
8 3 (0.74%) SQL Server 2012
8 3 (0.74%) SQL Server Integration Services
8 3 (0.74%) SQL Server Reporting Services
9 2 (0.50%) OLTP
9 2 (0.50%) PostgreSQL
Development Applications
1 21 (5.21%) Git (software)
2 19 (4.71%) JIRA
3 6 (1.49%) Grunt
3 6 (1.49%) gulp
3 6 (1.49%) TeamCity
3 6 (1.49%) Visual Website Optimizer
4 5 (1.24%) Jenkins
4 5 (1.24%) Selenium
5 4 (0.99%) Atlassian Bamboo
5 4 (0.99%) Visual Studio
6 2 (0.50%) Bitbucket
6 2 (0.50%) Dreamweaver
6 2 (0.50%) Mocha
6 2 (0.50%) Octopus Deploy
7 1 (0.25%) GitLab
7 1 (0.25%) Jasmine
7 1 (0.25%) Sublime Text
7 1 (0.25%) Vagrant
7 1 (0.25%) Visual Studio Code
7 1 (0.25%) webpack
General
1 80 (19.85%) Finance
2 47 (11.66%) Advertising
3 26 (6.45%) Retail
4 14 (3.47%) Law
5 13 (3.23%) Banking
6 9 (2.23%) General Ledger
6 9 (2.23%) Legal
7 6 (1.49%) Games
8 5 (1.24%) Automotive
8 5 (1.24%) Digital Economy
9 3 (0.74%) Interactive Media
9 3 (0.74%) Manufacturing
9 3 (0.74%) Telecoms
10 2 (0.50%) Back Office
10 2 (0.50%) Brand Awareness
10 2 (0.50%) Electronics
10 2 (0.50%) French Language
10 2 (0.50%) German Language
10 2 (0.50%) Publishing
11 1 (0.25%) Social Science
Job Titles
1 61 (15.14%) Analyst
2 59 (14.64%) Developer
3 50 (12.41%) Consultant
4 31 (7.69%) Product Manager
5 20 (4.96%) Architect
6 18 (4.47%) Senior Developer
7 14 (3.47%) Project Manager
8 13 (3.23%) Presales Consultant
9 12 (2.98%) Business Analyst
9 12 (2.98%) Designer
9 12 (2.98%) Front End Developer (Client-Side Developer)
10 11 (2.73%) Business Consultant
10 11 (2.73%) Data Analyst
10 11 (2.73%) Marketing Analyst
10 11 (2.73%) Marketing Manager
11 10 (2.48%) Administrator
11 10 (2.48%) Development Manager
11 10 (2.48%) Salesforce Analyst
12 9 (2.23%) Junior
12 9 (2.23%) Solutions Architect
Libraries, Frameworks & Software Standards
1 64 (15.88%) HTML
2 52 (12.90%) CSS
3 21 (5.21%) .NET
4 20 (4.96%) HTML5
5 17 (4.22%) CSS3
6 13 (3.23%) AngularJS
7 12 (2.98%) jQuery
8 11 (2.73%) Oracle Fusion
8 11 (2.73%) React
8 11 (2.73%) Sass
8 11 (2.73%) XML
9 10 (2.48%) Twitter Bootstrap
9 10 (2.48%) Web Services
10 9 (2.23%) Node.js
10 9 (2.23%) RESTful
11 8 (1.99%) LAMP
12 7 (1.74%) .NET Framework
12 7 (1.74%) ASP.NET
12 7 (1.74%) Middleware
12 7 (1.74%) Spring
Miscellaneous
1 63 (15.63%) Analytical Skills
2 45 (11.17%) User Experience
3 15 (3.72%) Social Media
4 14 (3.47%) Reinsurance
5 10 (2.48%) Marketing Technology
6 8 (1.99%) Fintech
6 8 (1.99%) Self-Motivation
7 6 (1.49%) FMCG
7 6 (1.49%) Graphic Design
7 6 (1.49%) NHS
8 5 (1.24%) Blog
8 5 (1.24%) Mobile App
9 4 (0.99%) Motion Graphics
10 3 (0.74%) Algorithms
10 3 (0.74%) Cloud Native
10 3 (0.74%) Data Structures
10 3 (0.74%) Enterprise Software
10 3 (0.74%) Smartphone
11 2 (0.50%) Credit Risk
11 2 (0.50%) Video Editing
Operating Systems
1 15 (3.72%) Linux
2 9 (2.23%) Windows
3 4 (0.99%) Android
4 3 (0.74%) Apple iOS
5 2 (0.50%) Mac OS X
5 2 (0.50%) Unix
5 2 (0.50%) VMS
6 1 (0.25%) Windows Server
Processes & Methodologies
1 83 (20.60%) Agile Software Development
2 71 (17.62%) Analytics
3 69 (17.12%) Project Management
4 65 (16.13%) Digital Marketing
5 59 (14.64%) CRM
6 42 (10.42%) E-Commerce
7 37 (9.18%) Problem-Solving
8 28 (6.95%) Business Development
8 28 (6.95%) Presales
9 27 (6.70%) Product Management
10 25 (6.20%) B2B
11 24 (5.96%) ERP
12 23 (5.71%) SEO
13 22 (5.46%) Stakeholder Management
14 21 (5.21%) Business Analysis
15 20 (4.96%) Customer Requirements
15 20 (4.96%) Web Development
16 19 (4.71%) Marketing Automation
16 19 (4.71%) OO
17 18 (4.47%) Scrum
Programming Languages
1 71 (17.62%) SQL
2 50 (12.41%) JavaScript
3 31 (7.69%) Python
4 22 (5.46%) C#
4 22 (5.46%) PHP
5 19 (4.71%) Java
6 14 (3.47%) C
7 10 (2.48%) R
8 7 (1.74%) Apex Code
8 7 (1.74%) T-SQL
9 6 (1.49%) VBA
10 5 (1.24%) ES7
10 5 (1.24%) Go
10 5 (1.24%) PHP 7
11 4 (0.99%) ES6
12 3 (0.74%) ActionScript
12 3 (0.74%) ActionScript 2.0
12 3 (0.74%) ActionScript 3.0
12 3 (0.74%) Groovy
12 3 (0.74%) PL/SQL
Qualifications
1 39 (9.68%) Degree
2 5 (1.24%) Computer Science Degree
2 5 (1.24%) PMP
3 3 (0.74%) Cisco Certification
3 3 (0.74%) Master's Degree
3 3 (0.74%) SC Cleared
3 3 (0.74%) Security Cleared
4 2 (0.50%) CCNP
4 2 (0.50%) CESG Certified Professional
4 2 (0.50%) CISM
4 2 (0.50%) CISSP
4 2 (0.50%) PhD
4 2 (0.50%) SANS
5 1 (0.25%) Avaya Certification
5 1 (0.25%) AWS Certification
5 1 (0.25%) CCIE
5 1 (0.25%) DV Cleared
5 1 (0.25%) MBA
5 1 (0.25%) Numerate Degree
5 1 (0.25%) PMI Certification
Quality Assurance & Compliance
1 21 (5.21%) QA
2 6 (1.49%) GDPR
3 4 (0.99%) Data Quality
3 4 (0.99%) SLA
4 3 (0.74%) Actionable Recommendations
4 3 (0.74%) PMO
System Software
1 10 (2.48%) Docker
2 7 (1.74%) Active Directory
Systems Management
1 6 (1.49%) Ansible
1 6 (1.49%) Kubernetes
2 4 (0.99%) SCCM
3 3 (0.74%) Nagios
3 3 (0.74%) Puppet
3 3 (0.74%) ZABBIX
4 2 (0.50%) Opscode Chef
4 2 (0.50%) Terraform
5 1 (0.25%) HP Quality Center
5 1 (0.25%) Systems Management Server (SMS)
Vendors
1 61 (15.14%) Salesforce.com
2 43 (10.67%) Google
3 35 (8.68%) Adobe
4 28 (6.95%) Microsoft
5 23 (5.71%) SAP
6 16 (3.97%) Oracle
7 12 (2.98%) Marketo
7 12 (2.98%) Salesforce Marketing Cloud
8 11 (2.73%) hybris
8 11 (2.73%) Pardot
8 11 (2.73%) Tableau
9 9 (2.23%) Facebook
9 9 (2.23%) Optimizely
10 6 (1.49%) Maxymiser
11 5 (1.24%) Cisco
11 5 (1.24%) ClickTale
11 5 (1.24%) Demandware
11 5 (1.24%) Sitecore
12 4 (0.99%) Samsung
12 4 (0.99%) Workday