Period
to 24 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
24 Jan 2018
Same period 2017 Same period 2016
Rank 87 53 46
Rank change year-on-year -34 -7 -16
Permanent jobs citing Marketing 366 511 709
As % of all permanent IT jobs advertised in the City of London 3.48% 4.80% 5.11%
As % of the General category 5.96% 8.16% 8.31%
Number of salaries quoted 322 454 641
City of London median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% +11.11%
10th Percentile £31,250 £31,825 £30,000
90th Percentile £88,750 £98,750 £87,500
Central London median annual salary £50,000 £50,000 £50,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,146 6,263 8,529
As % of all permanent IT jobs advertised in the City of London 58.37% 58.78% 61.47%
Number of salaries quoted 5,512 5,720 7,584
City of London median annual salary £62,000 £60,000 £60,000
Median salary % change year-on-year +3.33% - +6.19%
10th Percentile £37,500 £36,000 £35,000
90th Percentile £97,500 £96,250 £91,250
Central London median annual salary £60,000 £60,000 £57,500
% change year-on-year - +4.35% +4.55%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 24 January 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 24 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +10 9 £42,500 -19.05%
Moorgate -2 1 £40,000 -6.98%
Marketing
Central London

For the 6 months to 24 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 139 (37.98%) Agile Software Development
2 83 (22.68%) Finance
3 72 (19.67%) Digital Marketing
4 68 (18.58%) Analytics
5 67 (18.31%) Degree
6 64 (17.49%) JavaScript
7 59 (16.12%) HTML
8 56 (15.30%) CRM
9 54 (14.75%) Scrum
10 52 (14.21%) SQL
11 49 (13.39%) CSS
12 46 (12.57%) E-Commerce
12 46 (12.57%) User Experience
13 42 (11.48%) Salesforce.com
13 42 (11.48%) Advertising
14 41 (11.20%) Business Intelligence
15 40 (10.93%) Java
15 40 (10.93%) C#
16 39 (10.66%) .NET
16 39 (10.66%) Retail
16 39 (10.66%) SaaS
17 38 (10.38%) TDD
17 38 (10.38%) Microsoft
18 37 (10.11%) Project Management
18 37 (10.11%) Google
18 37 (10.11%) Analytical Skills
19 32 (8.74%) SQL Server
19 32 (8.74%) Python
20 31 (8.47%) Adobe
21 29 (7.92%) AngularJS

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (7.10%) CMS
2 17 (4.64%) Apache Spark
3 11 (3.01%) Confluence
4 9 (2.46%) WordPress
5 4 (1.09%) Apache
5 4 (1.09%) Apache Airflow
5 4 (1.09%) Sitecore CMS
6 3 (0.82%) Elasticsearch
7 2 (0.55%) SAS
7 2 (0.55%) SharePoint
7 2 (0.55%) Tomcat
7 2 (0.55%) Umbraco
8 1 (0.27%) IIS
8 1 (0.27%) Joomla!
8 1 (0.27%) Marvel
8 1 (0.27%) OpenStack
8 1 (0.27%) Skype for Business
Applications
1 26 (7.10%) Microsoft Excel
2 10 (2.73%) Spreadsheet
3 9 (2.46%) Microsoft PowerPoint
3 9 (2.46%) Photoshop
4 7 (1.91%) Microsoft Office
5 5 (1.37%) Adobe Creative Suite
5 5 (1.37%) Adobe Illustrator
6 2 (0.55%) Adobe After Effects
6 2 (0.55%) Adobe Premiere
6 2 (0.55%) InDesign
7 1 (0.27%) InVision
7 1 (0.27%) Microsoft Project
Business Applications
1 13 (3.55%) Dynamics CRM
2 12 (3.28%) Adobe Campaign
3 3 (0.82%) Eloqua
3 3 (0.82%) NetSuite
3 3 (0.82%) Salesforce.com CRM
4 2 (0.55%) Payment Gateway
4 2 (0.55%) Raiser's Edge
4 2 (0.55%) Unica
5 1 (0.27%) Dynamics NAV
5 1 (0.27%) FastStats
5 1 (0.27%) FastStats PeopleStage
5 1 (0.27%) Oracle Applications
5 1 (0.27%) Social Studio
5 1 (0.27%) VisionPLUS
5 1 (0.27%) Workfront
Cloud Services
1 39 (10.66%) SaaS
2 28 (7.65%) Amazon AWS
3 22 (6.01%) Google Analytics
4 16 (4.37%) Microsoft Azure
5 12 (3.28%) AdWords
6 8 (2.19%) Google Cloud Platform
7 5 (1.37%) Amazon EC2
8 4 (1.09%) Amazon CloudWatch
8 4 (1.09%) AWS Lambda
8 4 (1.09%) GitHub
8 4 (1.09%) Google Tag Manager
8 4 (1.09%) Serverless
8 4 (1.09%) Virtual Private Cloud
9 3 (0.82%) Adobe Creative Cloud
9 3 (0.82%) Amazon S3
9 3 (0.82%) BlueKai
9 3 (0.82%) Cloud Computing
9 3 (0.82%) FinancialForce
9 3 (0.82%) Heroku
10 2 (0.55%) Salesforce Service Cloud
Communications & Networking
1 11 (3.01%) Internet
2 7 (1.91%) HTTP
3 6 (1.64%) DNS
4 3 (0.82%) DHCP
5 2 (0.55%) Firewall
5 2 (0.55%) IP Telephony
5 2 (0.55%) SMS
5 2 (0.55%) TCP/IP
6 1 (0.27%) GoToMeeting
6 1 (0.27%) HTTPS
6 1 (0.27%) ISDN
6 1 (0.27%) LAN
6 1 (0.27%) NAS
6 1 (0.27%) SAN
6 1 (0.27%) Skype
6 1 (0.27%) SSL
6 1 (0.27%) Wireless
Database & Business Intelligence
1 32 (8.74%) SQL Server
2 28 (7.65%) Big Data
3 14 (3.83%) Hadoop
4 12 (3.28%) Data Warehouse
5 11 (3.01%) MongoDB
5 11 (3.01%) MySQL
6 10 (2.73%) Amazon Redshift
7 9 (2.46%) Redis
8 8 (2.19%) NoSQL
9 7 (1.91%) PostgreSQL
10 6 (1.64%) Couchbase
10 6 (1.64%) SQL Server 2008
11 5 (1.37%) Amazon RDS
11 5 (1.37%) BigQuery
12 4 (1.09%) Apache Cassandra
12 4 (1.09%) InfluxDB
12 4 (1.09%) Neo4j
12 4 (1.09%) SQL Server 2012
12 4 (1.09%) SQL Server 2014
13 3 (0.82%) SQL Server Reporting Services
Development Applications
1 25 (6.83%) JIRA
2 19 (5.19%) Git (software)
3 8 (2.19%) Selenium
4 7 (1.91%) webpack
5 6 (1.64%) Babel
5 6 (1.64%) Jenkins
5 6 (1.64%) Visual Studio
6 5 (1.37%) Mocha
6 5 (1.37%) NUnit
7 4 (1.09%) Appium
7 4 (1.09%) gulp
7 4 (1.09%) Sinon.JS
7 4 (1.09%) Team Foundation Server
7 4 (1.09%) TeamCity
8 3 (0.82%) Grunt
8 3 (0.82%) MSTest
8 3 (0.82%) WebDriver
9 2 (0.55%) Cucumber
9 2 (0.55%) Moq
9 2 (0.55%) MSBuild
General
1 83 (22.68%) Finance
2 42 (11.48%) Advertising
3 39 (10.66%) Retail
4 27 (7.38%) Legal
5 21 (5.74%) Law
6 16 (4.37%) Publishing
7 12 (3.28%) Banking
8 10 (2.73%) Games
8 10 (2.73%) Telecoms
9 4 (1.09%) Electronics
9 4 (1.09%) Manufacturing
10 3 (0.82%) Military
11 2 (0.55%) Brand Awareness
12 1 (0.27%) Arabic Language
12 1 (0.27%) Back Office
12 1 (0.27%) Billing
12 1 (0.27%) Local Government
12 1 (0.27%) Mandarin Language
12 1 (0.27%) Pharmaceutical
12 1 (0.27%) Retail Banking
Job Titles
1 79 (21.58%) Developer
2 40 (10.93%) Analyst
3 33 (9.02%) Marketing Manager
4 28 (7.65%) C# Developer
4 28 (7.65%) Product Manager
5 25 (6.83%) Business Analyst
6 17 (4.64%) JavaScript Developer
6 17 (4.64%) Senior Developer
7 16 (4.37%) Project Manager
8 15 (4.10%) Product Marketing Manager
8 15 (4.10%) Software Developer
9 14 (3.83%) .NET Developer
9 14 (3.83%) Agile Business Analyst
10 13 (3.55%) C# Software Developer
10 13 (3.55%) Designer
10 13 (3.55%) Front End Developer (Client-Side Developer)
10 13 (3.55%) Senior Manager
11 12 (3.28%) C# .NET Developer
11 12 (3.28%) Sales Manager
12 11 (3.01%) Consultant
Libraries, Frameworks & Software Standards
1 59 (16.12%) HTML
2 49 (13.39%) CSS
3 39 (10.66%) .NET
4 29 (7.92%) AngularJS
5 26 (7.10%) Node.js
6 23 (6.28%) HTML5
7 20 (5.46%) jQuery
8 19 (5.19%) ASP.NET Web API
9 17 (4.64%) ASP.NET
10 16 (4.37%) CSS3
11 11 (3.01%) ASP.NET MVC
11 11 (3.01%) RESTful
12 10 (2.73%) React
12 10 (2.73%) Web Services
13 9 (2.46%) Kafka
14 8 (2.19%) KnockoutJS
14 8 (2.19%) Twitter Bootstrap
15 7 (1.91%) Backbone.js
15 7 (1.91%) WCF
16 6 (1.64%) WPF
Miscellaneous
1 46 (12.57%) User Experience
2 37 (10.11%) Analytical Skills
3 25 (6.83%) Social Media
4 22 (6.01%) Computer Science
5 17 (4.64%) Mobile App
6 16 (4.37%) Fintech
7 11 (3.01%) Blog
7 11 (3.01%) Greenfield Project
8 10 (2.73%) Algorithms
9 9 (2.46%) Data Centre
9 9 (2.46%) Marketing Technology
9 9 (2.46%) Tandem
10 6 (1.64%) Graphic Design
10 6 (1.64%) Virtual Team
11 5 (1.37%) Data Structures
11 5 (1.37%) Management Information System
11 5 (1.37%) Smartphone
12 4 (1.09%) Minimum Viable Product
12 4 (1.09%) Social Network
13 3 (0.82%) Semantic Web
Operating Systems
1 13 (3.55%) Linux
2 11 (3.01%) Windows
3 5 (1.37%) Apple iOS
4 4 (1.09%) Android
5 3 (0.82%) Windows Server
6 2 (0.55%) Windows 7
7 1 (0.27%) Mac OS X
7 1 (0.27%) Unix
7 1 (0.27%) Windows 10
7 1 (0.27%) Windows Server 2008
7 1 (0.27%) Windows Server 2012
Processes & Methodologies
1 139 (37.98%) Agile Software Development
2 72 (19.67%) Digital Marketing
3 68 (18.58%) Analytics
4 56 (15.30%) CRM
5 54 (14.75%) Scrum
6 46 (12.57%) E-Commerce
7 41 (11.20%) Business Intelligence
8 38 (10.38%) TDD
9 37 (10.11%) Project Management
10 28 (7.65%) Online Marketing
11 27 (7.38%) MVC
11 27 (7.38%) SEO
12 26 (7.10%) Machine Learning
12 26 (7.10%) Product Management
12 26 (7.10%) User Stories
13 25 (6.83%) Business Development
14 24 (6.56%) Marketing Strategy
14 24 (6.56%) Web Development
15 21 (5.74%) Marketing Automation
16 20 (5.46%) Front End Development
Programming Languages
1 64 (17.49%) JavaScript
2 52 (14.21%) SQL
3 40 (10.93%) C#
3 40 (10.93%) Java
4 32 (8.74%) Python
5 20 (5.46%) Scala
6 19 (5.19%) PHP
7 8 (2.19%) ES6
8 7 (1.91%) TypeScript
9 6 (1.64%) C++
9 6 (1.64%) ES7
10 5 (1.37%) Objective-C
10 5 (1.37%) R
11 4 (1.09%) Apex Code
11 4 (1.09%) Apple Swift
11 4 (1.09%) T-SQL
12 3 (0.82%) Perl
12 3 (0.82%) Ruby
13 1 (0.27%) Bash Shell
13 1 (0.27%) PHP 5
Qualifications
1 67 (18.31%) Degree
2 12 (3.28%) Computer Science Degree
3 8 (2.19%) Master's Degree
4 7 (1.91%) Microsoft Certification
5 6 (1.64%) PhD
6 3 (0.82%) APMP
6 3 (0.82%) MBA
7 2 (0.55%) Numerate Degree
8 1 (0.27%) ISEB
8 1 (0.27%) ISTQB
8 1 (0.27%) PMP
Quality Assurance & Compliance
1 16 (4.37%) QA
2 5 (1.37%) Data Quality
3 3 (0.82%) GCP
3 3 (0.82%) GDPR
4 2 (0.55%) ISO/IEC 27001
4 2 (0.55%) PMO
4 2 (0.55%) SLA
5 1 (0.27%) PCI DSS
5 1 (0.27%) Sarbanes-Oxley
5 1 (0.27%) UCITS
System Software
1 14 (3.83%) Docker
2 3 (0.82%) Active Directory
2 3 (0.82%) VMware Infrastructure
3 2 (0.55%) HDFS
3 2 (0.55%) Hyper-V
4 1 (0.27%) VirtualBox
4 1 (0.27%) Xsan
Systems Management
1 12 (3.28%) Ansible
2 5 (1.37%) Puppet
3 2 (0.55%) Opscode Chef
4 1 (0.27%) Kubernetes
4 1 (0.27%) WSUS
Vendors
1 42 (11.48%) Salesforce.com
2 38 (10.38%) Microsoft
3 37 (10.11%) Google
4 31 (8.47%) Adobe
5 10 (2.73%) Oracle
6 7 (1.91%) Adthena
6 7 (1.91%) Siebel
6 7 (1.91%) Tableau
7 6 (1.64%) Marketo
7 6 (1.64%) Talend
8 5 (1.37%) Facebook
8 5 (1.37%) Salesforce Marketing Cloud
8 5 (1.37%) Twitter
9 4 (1.09%) Apple
9 4 (1.09%) PagerDuty
9 4 (1.09%) SAP
9 4 (1.09%) Sitecore
10 3 (0.82%) Sybase
10 3 (0.82%) VMware
10 3 (0.82%) Xerox