Period
to 19 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 75 66 36
Rank change year-on-year -9 -30 -7
Permanent jobs citing Marketing 402 506 975
As % of all permanent IT jobs advertised in the City of London 3.97% 4.35% 5.67%
As % of the General category 6.84% 7.31% 9.25%
Number of salaries quoted 349 455 823
City of London median annual salary £55,000 £51,500 £50,000
Median salary % change year-on-year +6.80% +3.00% +5.26%
10th Percentile £31,250 £31,250 £29,750
90th Percentile £95,000 £91,500 £87,000
Central London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +4.17%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5873 6925 10546
As % of all permanent IT jobs advertised in the City of London 57.97% 59.56% 61.34%
Number of salaries quoted 5298 6315 9105
City of London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £36,250 £36,250 £33,500
90th Percentile £97,500 £95,000 £90,000
Central London median annual salary £60,000 £60,000 £57,500
% change year-on-year - +4.35% +4.55%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 19 November 2017.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +19 11 £46,250 -11.90%
Marketing
Central London

For the 6 months to 19 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing.

1 162 (40.30%) Agile Software Development
2 105 (26.12%) Finance
3 98 (24.38%) Digital Marketing
4 87 (21.64%) SQL
5 80 (19.90%) Degree
6 76 (18.91%) HTML
7 73 (18.16%) Analytics
8 67 (16.67%) User Experience
9 65 (16.17%) JavaScript
10 64 (15.92%) Scrum
11 63 (15.67%) CSS
12 59 (14.68%) Business Intelligence
13 57 (14.18%) TDD
14 56 (13.93%) Machine Learning
15 54 (13.43%) CRM
16 53 (13.18%) Amazon AWS
17 51 (12.69%) Java
18 48 (11.94%) Python
19 47 (11.69%) E-Commerce
20 44 (10.95%) .NET
20 44 (10.95%) Advertising
21 42 (10.45%) Google
22 40 (9.95%) Analytical Skills
23 38 (9.45%) AngularJS
23 38 (9.45%) Retail
24 37 (9.20%) SQL Server
25 36 (8.96%) PHP
25 36 (8.96%) Node.js
26 35 (8.71%) Microsoft
26 35 (8.71%) MVC

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (6.72%) CMS
2 24 (5.97%) Apache Spark
3 20 (4.98%) Confluence
4 10 (2.49%) Apache
5 8 (1.99%) Apache Airflow
6 7 (1.74%) Sitecore CMS
7 6 (1.49%) WordPress
8 5 (1.24%) EPiServer
9 3 (0.75%) Drupal
9 3 (0.75%) Elasticsearch
9 3 (0.75%) SAS
10 2 (0.50%) IIS
10 2 (0.50%) SharePoint
10 2 (0.50%) Skype for Business
10 2 (0.50%) Tomcat
10 2 (0.50%) Umbraco
11 1 (0.25%) Apache Pig
11 1 (0.25%) Exchange Server 2013
11 1 (0.25%) nginx
11 1 (0.25%) OpenStack
Applications
1 20 (4.98%) Microsoft Excel
2 10 (2.49%) InVision
3 7 (1.74%) Microsoft PowerPoint
3 7 (1.74%) Spreadsheet
4 6 (1.49%) Microsoft Office
4 6 (1.49%) Photoshop
5 4 (1.00%) Adobe Creative Suite
6 2 (0.50%) Adobe After Effects
6 2 (0.50%) Adobe Illustrator
6 2 (0.50%) UXPin
7 1 (0.25%) Adobe Premiere
7 1 (0.25%) InDesign
7 1 (0.25%) Microsoft Project
Business Applications
1 12 (2.99%) Adobe Campaign
1 12 (2.99%) Revive Adserver
2 10 (2.49%) Eloqua
3 8 (1.99%) Dynamics CRM
4 4 (1.00%) FastStats
5 3 (0.75%) Payment Gateway
5 3 (0.75%) Raiser's Edge
5 3 (0.75%) Salesforce.com CRM
6 2 (0.50%) Unica
7 1 (0.25%) Dynamics NAV
7 1 (0.25%) FastStats PeopleStage
7 1 (0.25%) Oracle Applications
7 1 (0.25%) Relativity
7 1 (0.25%) Social Studio
7 1 (0.25%) VisionPLUS
7 1 (0.25%) Workfront
Cloud Services
1 53 (13.18%) Amazon AWS
2 26 (6.47%) Microsoft Azure
3 24 (5.97%) Google Cloud Platform
4 22 (5.47%) SaaS
5 16 (3.98%) Google Analytics
6 9 (2.24%) GitHub
7 8 (1.99%) Amazon CloudWatch
7 8 (1.99%) Amazon EC2
7 8 (1.99%) AWS Lambda
7 8 (1.99%) Serverless
7 8 (1.99%) Virtual Private Cloud
8 6 (1.49%) AdWords
8 6 (1.49%) Heroku
9 5 (1.24%) npm
10 4 (1.00%) Adobe Analytics
11 3 (0.75%) BlueKai
11 3 (0.75%) Cloud Computing
11 3 (0.75%) FinancialForce
11 3 (0.75%) Google Tag Manager
11 3 (0.75%) Office 365
Communications & Networking
1 9 (2.24%) Internet
2 8 (1.99%) HTTP
3 6 (1.49%) DNS
4 5 (1.24%) IP Telephony
5 4 (1.00%) Firewall
5 4 (1.00%) Intranet
6 3 (0.75%) Cisco ISE
6 3 (0.75%) Cisco Nexus
6 3 (0.75%) DHCP
6 3 (0.75%) Wi-Fi
7 2 (0.50%) Skype
7 2 (0.50%) TCP/IP
8 1 (0.25%) GoToMeeting
8 1 (0.25%) HTTPS
8 1 (0.25%) ISDN
8 1 (0.25%) LAN
8 1 (0.25%) NAS
8 1 (0.25%) SAN
8 1 (0.25%) SMS
8 1 (0.25%) Wireless
Database & Business Intelligence
1 37 (9.20%) SQL Server
2 29 (7.21%) Big Data
3 24 (5.97%) NoSQL
3 24 (5.97%) PostgreSQL
4 17 (4.23%) Hadoop
4 17 (4.23%) MongoDB
5 16 (3.98%) Data Warehouse
6 15 (3.73%) Couchbase
7 14 (3.48%) Amazon Redshift
7 14 (3.48%) Redis
8 12 (2.99%) MySQL
9 10 (2.49%) Apache Cassandra
9 10 (2.49%) BigQuery
10 8 (1.99%) Amazon RDS
10 8 (1.99%) InfluxDB
10 8 (1.99%) Neo4j
11 7 (1.74%) SQL Server 2008
12 4 (1.00%) Relational Database
13 3 (0.75%) Power BI
13 3 (0.75%) SQL Server 2012
Development Applications
1 34 (8.46%) JIRA
2 29 (7.21%) Git (software)
3 12 (2.99%) Selenium
4 11 (2.74%) Mocha
4 11 (2.74%) Talend Open Studio
4 11 (2.74%) webpack
5 10 (2.49%) Babel
5 10 (2.49%) Sinon.JS
5 10 (2.49%) Team Foundation Server
6 9 (2.24%) Jenkins
7 8 (1.99%) TeamCity
7 8 (1.99%) Visual Studio
8 7 (1.74%) gulp
9 6 (1.49%) Protractor
10 5 (1.24%) Bower
10 5 (1.24%) Karma Test Runner
10 5 (1.24%) Octopus Deploy
11 4 (1.00%) Appium
11 4 (1.00%) NUnit
12 3 (0.75%) Subversion
General
1 105 (26.12%) Finance
2 44 (10.95%) Advertising
3 38 (9.45%) Retail
4 31 (7.71%) Games
5 27 (6.72%) Publishing
5 27 (6.72%) Telecoms
6 21 (5.22%) Electronics
6 21 (5.22%) Manufacturing
7 18 (4.48%) Law
8 15 (3.73%) Legal
9 12 (2.99%) Banking
10 3 (0.75%) Brand Awareness
10 3 (0.75%) Financial Institution
10 3 (0.75%) Pharmaceutical
11 2 (0.50%) Automotive
11 2 (0.50%) Japanese Language
12 1 (0.25%) Arabic Language
12 1 (0.25%) French Language
12 1 (0.25%) Mandarin Language
12 1 (0.25%) Spanish Language
Job Titles
1 97 (24.13%) Developer
2 50 (12.44%) Analyst
3 33 (8.21%) Business Analyst
4 26 (6.47%) Senior Developer
5 25 (6.22%) C# Developer
6 21 (5.22%) Agile Business Analyst
7 19 (4.73%) Designer
7 19 (4.73%) JavaScript Developer
7 19 (4.73%) Marketing Manager
8 17 (4.23%) Consultant
8 17 (4.23%) Front End Developer (Client-Side Developer)
9 16 (3.98%) Product Owner
9 16 (3.98%) Software Developer
10 15 (3.73%) Agile Product Owner
10 15 (3.73%) Product Analyst
10 15 (3.73%) Product Business Analyst
10 15 (3.73%) Product Manager
10 15 (3.73%) Scrum Product Owner
11 13 (3.23%) .NET Developer
11 13 (3.23%) Data Engineer
Libraries, Frameworks & Software Standards
1 76 (18.91%) HTML
2 63 (15.67%) CSS
3 44 (10.95%) .NET
4 38 (9.45%) AngularJS
5 36 (8.96%) Node.js
6 32 (7.96%) HTML5
7 22 (5.47%) jQuery
8 20 (4.98%) ASP.NET Web API
9 18 (4.48%) CSS3
10 16 (3.98%) ASP.NET
10 16 (3.98%) Kafka
10 16 (3.98%) Web Services
11 13 (3.23%) RESTful
12 12 (2.99%) ASP.NET MVC
12 12 (2.99%) Backbone.js
13 10 (2.49%) Chai
13 10 (2.49%) React
14 9 (2.24%) Ruby on Rails
14 9 (2.24%) Twitter Bootstrap
15 8 (1.99%) Lucene
Miscellaneous
1 67 (16.67%) User Experience
2 40 (9.95%) Analytical Skills
3 28 (6.97%) Social Media
4 21 (5.22%) Computer Science
5 17 (4.23%) Mobile App
6 13 (3.23%) Fintech
7 11 (2.74%) Blog
8 9 (2.24%) Greenfield Project
9 8 (1.99%) Semantic Web
9 8 (1.99%) Virtual Team
10 7 (1.74%) Algorithms
10 7 (1.74%) Data Centre
11 6 (1.49%) Cloud Native
11 6 (1.49%) Clustering
11 6 (1.49%) Marketing Technology
11 6 (1.49%) Media Streaming
11 6 (1.49%) Tandem
12 5 (1.24%) Data Structures
12 5 (1.24%) Graphic Design
12 5 (1.24%) Smartphone
Operating Systems
1 15 (3.73%) Linux
2 13 (3.23%) Windows
3 6 (1.49%) Android
3 6 (1.49%) Apple iOS
4 3 (0.75%) Windows Server
5 2 (0.50%) Unix
5 2 (0.50%) Windows 7
5 2 (0.50%) Windows Server 2012
6 1 (0.25%) Mac OS X
6 1 (0.25%) Ubuntu
6 1 (0.25%) Windows 10
Processes & Methodologies
1 162 (40.30%) Agile Software Development
2 98 (24.38%) Digital Marketing
3 73 (18.16%) Analytics
4 64 (15.92%) Scrum
5 59 (14.68%) Business Intelligence
6 57 (14.18%) TDD
7 56 (13.93%) Machine Learning
8 54 (13.43%) CRM
9 47 (11.69%) E-Commerce
10 35 (8.71%) MVC
11 34 (8.46%) Software Engineering
12 33 (8.21%) User Stories
13 32 (7.96%) SEO
14 28 (6.97%) Kanban
15 27 (6.72%) Marketing Automation
15 27 (6.72%) Microservices
15 27 (6.72%) Project Management
16 26 (6.47%) Web Development
17 24 (5.97%) Business Development
17 24 (5.97%) Front End Development
Programming Languages
1 87 (21.64%) SQL
2 65 (16.17%) JavaScript
3 51 (12.69%) Java
4 48 (11.94%) Python
5 36 (8.96%) PHP
6 33 (8.21%) C#
7 27 (6.72%) Scala
8 16 (3.98%) Ruby
9 12 (2.99%) ES6
10 7 (1.74%) TypeScript
11 5 (1.24%) Objective-C
11 5 (1.24%) R
12 4 (1.00%) Apple Swift
12 4 (1.00%) C++
12 4 (1.00%) Perl
13 3 (0.75%) C
13 3 (0.75%) T-SQL
14 2 (0.50%) Apex Code
15 1 (0.25%) Bash Shell
15 1 (0.25%) PHP 5
Qualifications
1 80 (19.90%) Degree
2 11 (2.74%) Computer Science Degree
3 10 (2.49%) Master's Degree
4 8 (1.99%) Microsoft Certification
5 6 (1.49%) PhD
6 5 (1.24%) ISEB
7 3 (0.75%) CCIE
7 3 (0.75%) Cisco Certification
8 2 (0.50%) APMP
8 2 (0.50%) MBA
9 1 (0.25%) ISTQB
9 1 (0.25%) PMP
9 1 (0.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 13 (3.23%) QA
2 6 (1.49%) Data Quality
3 4 (1.00%) GDPR
4 3 (0.75%) GCP
5 2 (0.50%) ISO/IEC 27001
5 2 (0.50%) PMO
6 1 (0.25%) FATCA
6 1 (0.25%) PSD2
6 1 (0.25%) UCITS
System Software
1 18 (4.48%) Docker
2 3 (0.75%) Active Directory
3 2 (0.50%) HDFS
3 2 (0.50%) Hyper-V
3 2 (0.50%) VMware Infrastructure
4 1 (0.25%) VirtualBox
4 1 (0.25%) Xsan
Systems Management
1 16 (3.98%) Ansible
2 6 (1.49%) Puppet
3 3 (0.75%) Cisco CUCM
4 2 (0.50%) Opscode Chef
4 2 (0.50%) WSUS
5 1 (0.25%) Microsoft Intune
5 1 (0.25%) SCCM
5 1 (0.25%) SCOM
Vendors
1 42 (10.45%) Google
2 35 (8.71%) Microsoft
3 33 (8.21%) Salesforce.com
4 31 (7.71%) Adobe
5 21 (5.22%) SAP
6 11 (2.74%) Talend
7 10 (2.49%) Tableau
7 10 (2.49%) Twitter
8 9 (2.24%) Sitecore
9 8 (1.99%) DoubleClick
9 8 (1.99%) Marketo
9 8 (1.99%) Oracle
9 8 (1.99%) PagerDuty
10 7 (1.74%) Adthena
11 6 (1.49%) Facebook
12 4 (1.00%) Salesforce Marketing Cloud
13 3 (0.75%) Cisco
13 3 (0.75%) F5
13 3 (0.75%) Juniper
13 3 (0.75%) Siebel