Period
to 29 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
29 Jul 2021
Same period 2020 Same period 2019
Rank 74 54 66
Rank change year-on-year -20 +12 +29
Permanent jobs citing Marketing 224 232 449
As % of all permanent jobs advertised in the City of London 4.01% 4.35% 4.39%
As % of the General category 6.79% 7.13% 6.97%
Number of salaries quoted 178 191 409
10th Percentile £36,750 £37,500 £31,250
25th Percentile £46,250 £45,000 £43,500
Median annual salary (50th Percentile) £60,000 £60,000 £57,500
Median % change year-on-year - +4.35% +9.52%
75th Percentile £75,000 £80,000 £75,000
90th Percentile £95,000 £91,250 £95,000
Central London median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% +4.55%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 3,300 3,252 6,441
As % of all permanent IT jobs advertised in the City of London 59.06% 60.91% 62.91%
Number of salaries quoted 2,887 2,857 5,683
10th Percentile £42,500 £41,250 £35,500
25th Percentile £52,500 £52,500 £48,750
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% +4.00%
75th Percentile £91,250 £86,250 £82,500
90th Percentile £109,250 £105,000 £96,250
Central London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +8.33%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 29 July 2021.

Salary histogram for Marketing in the City of London

For the 6 months to 29 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 68 (30.36%) Agile Software Development
2 63 (28.13%) Analytics
3 61 (27.23%) SQL
4 56 (25.00%) Finance
5 45 (20.09%) HTML
6 44 (19.64%) JavaScript
6 44 (19.64%) Digital Marketing
7 43 (19.20%) CSS
8 42 (18.75%) Python
9 40 (17.86%) E-Commerce
9 40 (17.86%) User Experience
10 38 (16.96%) Azure
11 36 (16.07%) Problem-Solving
12 34 (15.18%) Social Skills
13 32 (14.29%) Data Science
13 32 (14.29%) Business Intelligence
13 32 (14.29%) SQL Server
14 31 (13.84%) C#
15 30 (13.39%) CMS
15 30 (13.39%) Analytical Skills
16 29 (12.95%) .NET
16 29 (12.95%) Microsoft
17 26 (11.61%) Machine Learning
18 25 (11.16%) AWS
18 25 (11.16%) Software Engineering
19 24 (10.71%) B2B
19 24 (10.71%) React
19 24 (10.71%) DevOps
20 23 (10.27%) SaaS
21 22 (9.82%) SEO

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (13.39%) CMS
2 13 (5.80%) EPiServer
3 7 (3.13%) Apache Spark
3 7 (3.13%) SAS
3 7 (3.13%) SharePoint
4 4 (1.79%) Adobe Experience Manager
5 3 (1.34%) Drupal
5 3 (1.34%) IIS
5 3 (1.34%) Tomcat
5 3 (1.34%) Umbraco
6 2 (0.89%) Apache Airflow
6 2 (0.89%) Headless CMS
7 1 (0.45%) WordPress
Applications
1 13 (5.80%) Microsoft Excel
2 11 (4.91%) Microsoft Office
3 8 (3.57%) Microsoft PowerPoint
4 7 (3.13%) Spreadsheet
5 5 (2.23%) Chatbot
6 3 (1.34%) SPSS
7 2 (0.89%) Adobe Creative Suite
7 2 (0.89%) Figma
8 1 (0.45%) Adobe After Effects
8 1 (0.45%) Adobe Illustrator
8 1 (0.45%) Adobe Premiere
8 1 (0.45%) InDesign
8 1 (0.45%) InVision
8 1 (0.45%) MS Visio
8 1 (0.45%) Photoshop
8 1 (0.45%) Sketch
Business Applications
1 5 (2.23%) Shopify
2 3 (1.34%) FastStats
2 3 (1.34%) Unica
3 1 (0.45%) Dynamics CRM
3 1 (0.45%) SAP CRM
3 1 (0.45%) SAP GTS
3 1 (0.45%) SAP S/4HANA
3 1 (0.45%) SAP SD
3 1 (0.45%) SAP VC
Cloud Services
1 38 (16.96%) Azure
2 25 (11.16%) AWS
3 23 (10.27%) SaaS
4 17 (7.59%) Google Analytics
5 15 (6.70%) Power Platform
6 14 (6.25%) GCP
7 13 (5.80%) Microsoft 365
8 10 (4.46%) GitHub
9 9 (4.02%) Azure Functions
9 9 (4.02%) Serverless
10 8 (3.57%) Azure Data Factory
11 7 (3.13%) Google Ads
11 7 (3.13%) Workato
12 5 (2.23%) Facebook Ads
12 5 (2.23%) Force.com
12 5 (2.23%) PaaS
13 3 (1.34%) Dynamics 365
13 3 (1.34%) Google Data Studio
13 3 (1.34%) Power Automate
13 3 (1.34%) PowerApps
Communications & Networking
1 5 (2.23%) DNS
2 4 (1.79%) Cisco ASA
3 3 (1.34%) Cisco Firepower
3 3 (1.34%) Cisco IOS
3 3 (1.34%) Cisco Nexus
3 3 (1.34%) DHCP
3 3 (1.34%) Firewall
3 3 (1.34%) VLAN
3 3 (1.34%) VoIP
3 3 (1.34%) VPN
4 2 (0.89%) Internet
4 2 (0.89%) SSL
5 1 (0.45%) BGP
5 1 (0.45%) Broadband
5 1 (0.45%) EIGRP
5 1 (0.45%) Intranet
5 1 (0.45%) Multicast
5 1 (0.45%) Network Security
5 1 (0.45%) OSPF
Database & Business Intelligence
1 32 (14.29%) SQL Server
2 21 (9.38%) Tableau
3 12 (5.36%) Looker
3 12 (5.36%) Power BI
4 10 (4.46%) Azure SQL Database
4 10 (4.46%) Relational Database
5 4 (1.79%) Data Mining
6 3 (1.34%) NoSQL
7 2 (0.89%) Big Data
7 2 (0.89%) BigQuery
7 2 (0.89%) Blockchain
7 2 (0.89%) Hadoop
7 2 (0.89%) Presto
8 1 (0.45%) Amazon Redshift
8 1 (0.45%) Data Lake
8 1 (0.45%) Data Warehouse
8 1 (0.45%) Mixpanel
8 1 (0.45%) MySQL
8 1 (0.45%) QlikView
8 1 (0.45%) SQL Server Analysis Services
Development Applications
1 13 (5.80%) Git (software)
2 9 (4.02%) Visual Studio
3 3 (1.34%) Eclipse
3 3 (1.34%) JIRA
4 1 (0.45%) Dreamweaver
4 1 (0.45%) git-flow
4 1 (0.45%) SQL Server Management Studio (SSMS)
General
1 56 (25.00%) Finance
2 34 (15.18%) Social Skills
3 30 (13.39%) Analytical Skills
4 21 (9.38%) Retail
5 16 (7.14%) Telecoms
6 15 (6.70%) Advertising
7 12 (5.36%) Games
7 12 (5.36%) Presentation Skills
8 10 (4.46%) Manufacturing
8 10 (4.46%) Pharmaceutical
9 9 (4.02%) Electronics
9 9 (4.02%) Public Sector
10 8 (3.57%) Inclusion and Diversity
11 6 (2.68%) Legal
11 6 (2.68%) Organisational Skills
12 5 (2.23%) Publishing
13 4 (1.79%) Banking
14 3 (1.34%) Influencing Skills
15 2 (0.89%) German Language
15 2 (0.89%) Law
Job Titles
1 40 (17.86%) Developer
2 23 (10.27%) Analyst
3 18 (8.04%) Data Scientist
4 16 (7.14%) C# Developer
5 13 (5.80%) Product Manager
6 11 (4.91%) Junior
7 10 (4.46%) Data Engineer
7 10 (4.46%) Designer
7 10 (4.46%) Marketing Manager
8 9 (4.02%) .NET Developer
8 9 (4.02%) Full Stack Developer
9 8 (3.57%) ASP.NET Developer
9 8 (3.57%) C# .NET Developer
9 8 (3.57%) C# ASP.NET Developer
9 8 (3.57%) Data Manager
9 8 (3.57%) Graduate
10 7 (3.13%) Architect
11 6 (2.68%) Consultant
11 6 (2.68%) Digital Marketing Manager
11 6 (2.68%) Senior Developer
Libraries, Frameworks & Software Standards
1 45 (20.09%) HTML
2 43 (19.20%) CSS
3 29 (12.95%) .NET
4 24 (10.71%) React
5 20 (8.93%) Node.js
6 14 (6.25%) AngularJS
6 14 (6.25%) JSON
7 10 (4.46%) HTML5
7 10 (4.46%) jQuery
8 9 (4.02%) .NET Framework
8 9 (4.02%) ASP.NET
8 9 (4.02%) ASP.NET MVC
8 9 (4.02%) CSS3
8 9 (4.02%) Twitter Bootstrap
8 9 (4.02%) XML
9 6 (2.68%) Visualforce
9 6 (2.68%) Vue.js
10 5 (2.23%) REST
10 5 (2.23%) Web Services
11 3 (1.34%) Blazor
Miscellaneous
1 40 (17.86%) User Experience
2 17 (7.59%) Social Media
3 13 (5.80%) Virtual Team
4 12 (5.36%) Mobile Games
5 8 (3.57%) Algorithms
6 7 (3.13%) Self-Motivation
7 5 (2.23%) Cloud Native
7 5 (2.23%) Robotics
8 4 (1.79%) Analytical Mindset
9 3 (1.34%) Credit Risk
9 3 (1.34%) EFT
9 3 (1.34%) Life Science
9 3 (1.34%) Management Information System
9 3 (1.34%) Mobile App
10 2 (0.89%) Digital Media
10 2 (0.89%) FMCG
10 2 (0.89%) Foreign Exchange (FX)
10 2 (0.89%) Over-the-Top Content
10 2 (0.89%) Public Cloud
10 2 (0.89%) Video on Demand
Operating Systems
1 8 (3.57%) Windows
2 4 (1.79%) Linux
2 4 (1.79%) Windows Server 2012
3 3 (1.34%) VMS
3 3 (1.34%) Windows Server 2003
3 3 (1.34%) Windows XP
4 1 (0.45%) Android
4 1 (0.45%) Apple iOS
4 1 (0.45%) Windows Server
4 1 (0.45%) Windows Server 2019
Processes & Methodologies
1 68 (30.36%) Agile Software Development
2 63 (28.13%) Analytics
3 44 (19.64%) Digital Marketing
4 40 (17.86%) E-Commerce
5 36 (16.07%) Problem-Solving
6 32 (14.29%) Business Intelligence
6 32 (14.29%) Data Science
7 26 (11.61%) Machine Learning
8 25 (11.16%) Software Engineering
9 24 (10.71%) B2B
9 24 (10.71%) DevOps
10 22 (9.82%) SEO
10 22 (9.82%) Web Development
11 19 (8.48%) Investment Management
11 19 (8.48%) Scrum
12 18 (8.04%) Statistics
13 17 (7.59%) Actionable Insight
13 17 (7.59%) Content Management
14 16 (7.14%) B2C
15 15 (6.70%) Project Management
Programming Languages
1 61 (27.23%) SQL
2 44 (19.64%) JavaScript
3 42 (18.75%) Python
4 31 (13.84%) C#
5 18 (8.04%) R
6 11 (4.91%) T-SQL
7 6 (2.68%) Apex Code
7 6 (2.68%) PHP
7 6 (2.68%) PowerShell
8 5 (2.23%) SOQL
8 5 (2.23%) TypeScript
9 4 (1.79%) Java
10 2 (0.89%) C
10 2 (0.89%) Go
11 1 (0.45%) Bash Shell
11 1 (0.45%) C++
11 1 (0.45%) Data Analysis Expressions (DAX)
11 1 (0.45%) MATLAB
11 1 (0.45%) Scala
11 1 (0.45%) VBA
Qualifications
1 22 (9.82%) Degree
2 5 (2.23%) SC Cleared
2 5 (2.23%) Security Cleared
3 2 (0.89%) ITIL Certification
4 1 (0.45%) CCNP
4 1 (0.45%) Cisco Certification
4 1 (0.45%) Master's Degree
4 1 (0.45%) PhD
Quality Assurance & Compliance
1 12 (5.36%) Accessibility
2 11 (4.91%) QA
3 6 (2.68%) Data Quality
4 3 (1.34%) AIFMD
4 3 (1.34%) MiFID
System Software
1 4 (1.79%) Hyper-V
2 3 (1.34%) Active Directory
2 3 (1.34%) Docker
2 3 (1.34%) Virtual Servers
Systems Management
1 3 (1.34%) Backup Exec
1 3 (1.34%) EnCase
1 3 (1.34%) FTK
1 3 (1.34%) Symantec Endpoint Protection
2 2 (0.89%) Kubernetes
3 1 (0.45%) Systems Management Server (SMS)
Vendors
1 29 (12.95%) Microsoft
2 22 (9.82%) Google
3 20 (8.93%) Facebook
3 20 (8.93%) Salesforce.com
4 17 (7.59%) Adobe
5 10 (4.46%) SAP
6 6 (2.68%) Pega
7 5 (2.23%) Atlassian
7 5 (2.23%) Remedy
8 4 (1.79%) Cisco
8 4 (1.79%) Dell
9 3 (1.34%) Apteco
9 3 (1.34%) IBM
9 3 (1.34%) ServiceNow
9 3 (1.34%) Symantec
9 3 (1.34%) Veritas
10 2 (0.89%) Crimson Hexagon
10 2 (0.89%) Pardot
10 2 (0.89%) Twitter
11 1 (0.45%) HubSpot