Period
to 5 December 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 5 December 2021 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
5 Dec 2021
Same period 2020 Same period 2019
Rank 72 68 43
Rank change year-on-year -4 -25 +54
Permanent jobs citing Marketing 237 165 563
As % of all permanent jobs advertised in the City of London 3.87% 4.04% 5.66%
As % of the General category 6.53% 6.49% 9.31%
Number of salaries quoted 190 114 485
10th Percentile £36,750 £32,725 £31,250
25th Percentile £45,000 £43,188 £41,000
Median annual salary (50th Percentile) £62,250 £60,000 £59,000
Median % change year-on-year +3.75% +1.69% +12.38%
75th Percentile £85,000 £82,188 £75,000
90th Percentile £100,925 £103,750 £95,000
Central London median annual salary £62,250 £60,000 £55,000
% change year-on-year +3.75% +9.09% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 3,631 2,542 6,050
As % of all permanent IT jobs advertised in the City of London 59.33% 62.27% 60.87%
Number of salaries quoted 3,210 2,228 5,189
10th Percentile £42,500 £42,500 £36,200
25th Percentile £53,750 £53,750 £48,750
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £91,250 £88,750 £82,500
90th Percentile £108,750 £105,000 £100,000
Central London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +4.00%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 5 December 2021.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 5 December 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -5 4 £95,000 +179.41%
Marketing
Central London

For the 6 months to 5 December 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 72 (30.38%) Finance
2 65 (27.43%) Analytics
3 58 (24.47%) Python
4 54 (22.78%) SQL
4 54 (22.78%) Agile Software Development
5 50 (21.10%) Digital Marketing
6 40 (16.88%) User Experience
7 38 (16.03%) Social Skills
8 36 (15.19%) Advertising
8 36 (15.19%) Business Intelligence
9 33 (13.92%) CSS
9 33 (13.92%) Telecoms
9 33 (13.92%) Degree
10 32 (13.50%) SEO
11 30 (12.66%) Manufacturing
11 30 (12.66%) DevOps
11 30 (12.66%) Data Science
12 29 (12.24%) Analytical Skills
12 29 (12.24%) Azure
12 29 (12.24%) SAP
13 28 (11.81%) HTML
14 27 (11.39%) Problem-Solving
15 26 (10.97%) Google
15 26 (10.97%) Fintech
16 25 (10.55%) Social Media
16 25 (10.55%) Programme Management
16 25 (10.55%) JavaScript
16 25 (10.55%) Electronics
16 25 (10.55%) Public Sector
16 25 (10.55%) Requirements Gathering

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (7.17%) CMS
2 11 (4.64%) WordPress
3 10 (4.22%) Apache
4 8 (3.38%) SAS
5 6 (2.53%) SharePoint
6 3 (1.27%) Apache Spark
6 3 (1.27%) Confluence
6 3 (1.27%) Umbraco
7 2 (0.84%) Adobe Experience Manager
7 2 (0.84%) IIS
7 2 (0.84%) nginx
7 2 (0.84%) Tomcat
8 1 (0.42%) BizTalk Server
8 1 (0.42%) Drupal
8 1 (0.42%) Elasticsearch
8 1 (0.42%) Luigi
Applications
1 12 (5.06%) Spreadsheet
2 11 (4.64%) Microsoft Excel
3 10 (4.22%) Chatbot
3 10 (4.22%) Microsoft Office
4 7 (2.95%) Microsoft PowerPoint
5 4 (1.69%) Adobe After Effects
5 4 (1.69%) Adobe Creative Suite
5 4 (1.69%) Adobe Premiere
5 4 (1.69%) Photoshop
5 4 (1.69%) SPSS
6 3 (1.27%) Adobe Illustrator
6 3 (1.27%) InDesign
7 1 (0.42%) Figma
7 1 (0.42%) InVision
7 1 (0.42%) Sketch
7 1 (0.42%) UserZoom
Business Applications
1 10 (4.22%) Shopify
2 2 (0.84%) Dynamics CRM
2 2 (0.84%) FastStats
2 2 (0.84%) SAP IBP
2 2 (0.84%) Unica
3 1 (0.42%) Relativity
3 1 (0.42%) Ringtail
3 1 (0.42%) SAP CRM
3 1 (0.42%) SAP GTS
3 1 (0.42%) SAP S/4HANA
3 1 (0.42%) SAP SD
3 1 (0.42%) SAP VC
3 1 (0.42%) Veritas eDiscovery
Cloud Services
1 29 (12.24%) Azure
2 20 (8.44%) AWS
3 19 (8.02%) GCP
4 16 (6.75%) SaaS
5 13 (5.49%) Google Analytics
5 13 (5.49%) npm
6 11 (4.64%) Google Ads
7 10 (4.22%) Facebook Ads
7 10 (4.22%) Microsoft 365
7 10 (4.22%) Power Platform
8 7 (2.95%) PaaS
9 5 (2.11%) Force.com
9 5 (2.11%) Workato
10 3 (1.27%) Salesforce Sales Cloud
10 3 (1.27%) Salesforce Service Cloud
10 3 (1.27%) Snowflake
11 2 (0.84%) Dynamics 365
11 2 (0.84%) GitHub
11 2 (0.84%) PowerApps
11 2 (0.84%) Serverless
Communications & Networking
1 6 (2.53%) Internet
2 4 (1.69%) Wi-Fi
3 3 (1.27%) SD-WAN
4 2 (0.84%) Cisco ASA
4 2 (0.84%) Cisco Firepower
4 2 (0.84%) Cisco IOS
4 2 (0.84%) Cisco Nexus
4 2 (0.84%) DHCP
4 2 (0.84%) DNS
4 2 (0.84%) VLAN
4 2 (0.84%) VoIP
4 2 (0.84%) VPN
5 1 (0.42%) Network Security
5 1 (0.42%) SMS
Database & Business Intelligence
1 16 (6.75%) SQL Server
2 14 (5.91%) MySQL
3 12 (5.06%) Tableau
4 11 (4.64%) Looker
5 10 (4.22%) Power BI
6 4 (1.69%) Data Warehouse
7 3 (1.27%) Blockchain
7 3 (1.27%) Data Mining
8 2 (0.84%) Amazon Redshift
8 2 (0.84%) NoSQL
8 2 (0.84%) Relational Database
9 1 (0.42%) Data Lake
9 1 (0.42%) EDRMS
9 1 (0.42%) PostgreSQL
9 1 (0.42%) QlikView
9 1 (0.42%) Redis
9 1 (0.42%) SQL Server Analysis Services
9 1 (0.42%) SQL Server Integration Services
9 1 (0.42%) SQL Server Reporting Services
Development Applications
1 17 (7.17%) Git (software)
2 14 (5.91%) JIRA
3 10 (4.22%) Grunt
3 10 (4.22%) gulp
4 2 (0.84%) Storybook
5 1 (0.42%) Babel
5 1 (0.42%) CircleCI
5 1 (0.42%) Cypress.io
5 1 (0.42%) git-flow
5 1 (0.42%) Jenkins
5 1 (0.42%) Octopus Deploy
5 1 (0.42%) Oracle APEX
5 1 (0.42%) webpack
General
1 72 (30.38%) Finance
2 38 (16.03%) Social Skills
3 36 (15.19%) Advertising
4 33 (13.92%) Telecoms
5 30 (12.66%) Manufacturing
6 29 (12.24%) Analytical Skills
7 25 (10.55%) Electronics
7 25 (10.55%) Public Sector
8 19 (8.02%) Retail
9 17 (7.17%) Games
10 15 (6.33%) Inclusion and Diversity
11 14 (5.91%) Presentation Skills
12 8 (3.38%) Legal
12 8 (3.38%) Organisational Skills
13 6 (2.53%) Banking
14 4 (1.69%) Law
15 3 (1.27%) Automotive
15 3 (1.27%) Documentation Skills
15 3 (1.27%) Influencing Skills
15 3 (1.27%) Pharmaceutical
Job Titles
1 51 (21.52%) Developer
2 21 (8.86%) Data Scientist
3 18 (7.59%) Analyst
4 16 (6.75%) Product Manager
5 13 (5.49%) Junior
6 12 (5.06%) C# Developer
6 12 (5.06%) Graduate
6 12 (5.06%) PHP Developer
7 11 (4.64%) Consultant
7 11 (4.64%) Data Engineer
7 11 (4.64%) Marketing Manager
7 11 (4.64%) Senior Data Scientist
8 10 (4.22%) E-Commerce Manager
8 10 (4.22%) E-Commerce Marketing Manager
9 9 (3.80%) Angular Developer
10 8 (3.38%) Digital Marketing Manager
10 8 (3.38%) Digital Performance Manager
10 8 (3.38%) Performance Manager
10 8 (3.38%) Sales Executive
11 7 (2.95%) Architect
Libraries, Frameworks & Software Standards
1 33 (13.92%) CSS
2 28 (11.81%) HTML
3 22 (9.28%) React
4 21 (8.86%) AngularJS
5 16 (6.75%) .NET
6 12 (5.06%) Sass
7 10 (4.22%) JSON
7 10 (4.22%) LAMP
7 10 (4.22%) Twig
8 7 (2.95%) Node.js
8 7 (2.95%) Visualforce
9 6 (2.53%) Blazor
9 6 (2.53%) Web Services
10 4 (1.69%) Jest
10 4 (1.69%) REST
10 4 (1.69%) Vue.js
10 4 (1.69%) XHTML
11 3 (1.27%) CSS3
11 3 (1.27%) SOAP
11 3 (1.27%) XML
Miscellaneous
1 40 (16.88%) User Experience
2 25 (10.55%) Social Media
3 17 (7.17%) Mobile Games
4 7 (2.95%) Algorithms
5 5 (2.11%) Mobile App
5 5 (2.11%) Robotics
6 4 (1.69%) Cloud Native
6 4 (1.69%) Digital Media
6 4 (1.69%) Enterprise Software
6 4 (1.69%) Greenfield Project
6 4 (1.69%) Management Information System
6 4 (1.69%) Marketing Technology
7 3 (1.27%) Analytical Mindset
7 3 (1.27%) Animation
7 3 (1.27%) Foreign Exchange (FX)
7 3 (1.27%) Life Science
7 3 (1.27%) Self-Motivation
8 2 (0.84%) Blog
8 2 (0.84%) Credit Risk
8 2 (0.84%) Media Streaming
Operating Systems
1 13 (5.49%) Linux
2 5 (2.11%) Windows
3 3 (1.27%) Windows Server 2012
4 2 (0.84%) VMS
5 1 (0.42%) Android
5 1 (0.42%) Apple iOS
5 1 (0.42%) Windows Server 2019
Processes & Methodologies
1 65 (27.43%) Analytics
2 54 (22.78%) Agile Software Development
3 50 (21.10%) Digital Marketing
4 36 (15.19%) Business Intelligence
5 32 (13.50%) SEO
6 30 (12.66%) Data Science
6 30 (12.66%) DevOps
7 27 (11.39%) Problem-Solving
8 26 (10.97%) Fintech
9 25 (10.55%) Programme Management
9 25 (10.55%) Requirements Gathering
10 24 (10.13%) B2B
11 23 (9.70%) E-Commerce
11 23 (9.70%) Investment Management
12 20 (8.44%) CRM
13 19 (8.02%) Collaborative Working
13 19 (8.02%) Project Management
14 18 (7.59%) Actionable Insight
14 18 (7.59%) Computer Science
14 18 (7.59%) Software Engineering
Programming Languages
1 58 (24.47%) Python
2 54 (22.78%) SQL
3 25 (10.55%) JavaScript
4 23 (9.70%) R
5 16 (6.75%) C#
6 14 (5.91%) PHP
6 14 (5.91%) TypeScript
7 8 (3.38%) Apex Code
8 7 (2.95%) SOQL
9 5 (2.11%) Java
10 3 (1.27%) C
10 3 (1.27%) C++
11 2 (0.84%) Bash Shell
11 2 (0.84%) PowerShell
11 2 (0.84%) Ruby
11 2 (0.84%) T-SQL
12 1 (0.42%) Go
12 1 (0.42%) Perl
Qualifications
1 33 (13.92%) Degree
2 7 (2.95%) Computer Science Degree
3 4 (1.69%) SC Cleared
3 4 (1.69%) Security Cleared
4 3 (1.27%) CSPO
4 3 (1.27%) Master's Degree
5 2 (0.84%) PhD
6 1 (0.42%) PRINCE2 Certification
Quality Assurance & Compliance
1 9 (3.80%) Accessibility
2 3 (1.27%) SLA
3 2 (0.84%) GDPR
3 2 (0.84%) QA
4 1 (0.42%) Actionable Recommendations
4 1 (0.42%) Cyber Essentials
4 1 (0.42%) Cyber Essentials PLUS
4 1 (0.42%) ISO/IEC 27001
4 1 (0.42%) PSD2
System Software
1 5 (2.11%) Docker
2 3 (1.27%) Active Directory
2 3 (1.27%) Hyper-V
3 2 (0.84%) Virtual Machines
4 1 (0.42%) Firmware
Systems Management
1 2 (0.84%) Backup Exec
1 2 (0.84%) Grafana
1 2 (0.84%) Kubernetes
1 2 (0.84%) Prometheus
1 2 (0.84%) Symantec Endpoint Protection
2 1 (0.42%) Automic
2 1 (0.42%) Microsoft Intune
2 1 (0.42%) PaperCut
2 1 (0.42%) SafeCom
2 1 (0.42%) Terraform
Vendors
1 29 (12.24%) SAP
2 26 (10.97%) Google
3 24 (10.13%) Facebook
4 23 (9.70%) Salesforce.com
5 12 (5.06%) Adobe
5 12 (5.06%) Microsoft
6 7 (2.95%) Atlassian
7 3 (1.27%) Dell
7 3 (1.27%) Pega
8 2 (0.84%) Apteco
8 2 (0.84%) Cadence
8 2 (0.84%) Cisco
8 2 (0.84%) IBM
8 2 (0.84%) Pardot
8 2 (0.84%) Symantec
8 2 (0.84%) Veritas
8 2 (0.84%) Zend
9 1 (0.42%) Nuix
9 1 (0.42%) Optimizely
9 1 (0.42%) Recommind