Period
to 16 April 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 April 2021 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
16 Apr 2021
Same period 2020 Same period 2019
Rank 76 47 70
Rank change year-on-year -29 +23 +35
Permanent jobs citing Marketing 185 412 412
As % of all permanent jobs advertised in the City of London 3.77% 4.91% 4.04%
As % of the General category 7.60% 9.64% 7.85%
Number of salaries quoted 146 356 372
10th Percentile £40,000 £31,250 £31,000
25th Percentile £46,250 £41,250 £41,125
Median annual salary (50th Percentile) £60,000 £60,000 £60,000
75th Percentile £80,000 £77,500 £79,063
90th Percentile £108,750 £92,500 £95,000
Central London median annual salary £68,750 £57,500 £60,000
% change year-on-year +19.57% -4.17% +14.29%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,434 4,272 5,246
As % of all permanent IT jobs advertised in the City of London 49.64% 50.90% 51.45%
Number of salaries quoted 2,094 3,710 4,647
10th Percentile £42,500 £38,250 £36,250
25th Percentile £54,813 £50,000 £49,812
Median annual salary (50th Percentile) £75,000 £67,500 £65,000
Median % change year-on-year +11.11% +3.85% +4.00%
75th Percentile £90,000 £85,000 £82,500
90th Percentile £108,750 £106,250 £97,500
Central London median annual salary £75,000 £67,500 £65,000
% change year-on-year +11.11% +3.85% +8.33%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 16 April 2021.

Salary histogram for Marketing in the City of London

For the 6 months to 16 April 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 63 (34.05%) Finance
2 62 (33.51%) Agile Software Development
3 43 (23.24%) Analytics
4 36 (19.46%) Digital Marketing
5 31 (16.76%) SQL
5 31 (16.76%) Business Intelligence
6 30 (16.22%) JavaScript
6 30 (16.22%) HTML
6 30 (16.22%) User Experience
7 25 (13.51%) Python
8 24 (12.97%) Data Science
9 23 (12.43%) CSS
9 23 (12.43%) Scrum
9 23 (12.43%) Software Engineering
10 22 (11.89%) AWS
11 21 (11.35%) SQL Server
12 19 (10.27%) .NET
12 19 (10.27%) SAP
12 19 (10.27%) C#
12 19 (10.27%) Salesforce.com
12 19 (10.27%) SEO
12 19 (10.27%) DevOps
13 18 (9.73%) Advertising
13 18 (9.73%) B2B
13 18 (9.73%) E-Commerce
13 18 (9.73%) Degree
14 17 (9.19%) Analytical Skills
14 17 (9.19%) Azure
14 17 (9.19%) SaaS
15 16 (8.65%) Web Development

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.11%) Apache Spark
2 13 (7.03%) CMS
3 10 (5.41%) Apache Airflow
4 5 (2.70%) EPiServer
5 3 (1.62%) Drupal
5 3 (1.62%) WordPress
6 2 (1.08%) Umbraco
7 1 (0.54%) SAS
Applications
1 12 (6.49%) Microsoft Excel
2 6 (3.24%) Microsoft Office
2 6 (3.24%) Microsoft PowerPoint
3 2 (1.08%) Adobe After Effects
3 2 (1.08%) Figma
3 2 (1.08%) Spreadsheet
4 1 (0.54%) Adobe Illustrator
4 1 (0.54%) Adobe Premiere
4 1 (0.54%) InVision
4 1 (0.54%) MS Visio
4 1 (0.54%) Photoshop
Business Applications
1 5 (2.70%) SAP ERP
2 1 (0.54%) Dynamics CRM
Cloud Services
1 22 (11.89%) AWS
2 17 (9.19%) Azure
2 17 (9.19%) SaaS
3 10 (5.41%) Power Platform
4 7 (3.78%) GitHub
4 7 (3.78%) Google Analytics
5 6 (3.24%) GCP
5 6 (3.24%) Matillion
6 5 (2.70%) Amazon EC2
6 5 (2.70%) Amazon S3
6 5 (2.70%) Azure Functions
6 5 (2.70%) Serverless
7 4 (2.16%) Azure Data Factory
7 4 (2.16%) Veeva
8 3 (1.62%) Adobe Creative Cloud
8 3 (1.62%) Dynamics 365
8 3 (1.62%) Google Data Studio
8 3 (1.62%) Power Automate
8 3 (1.62%) PowerApps
8 3 (1.62%) Salesforce Service Cloud
Communications & Networking
1 1 (0.54%) BGP
1 1 (0.54%) Cisco ASA
1 1 (0.54%) EIGRP
1 1 (0.54%) Internet
1 1 (0.54%) Multicast
1 1 (0.54%) Network Security
1 1 (0.54%) OSPF
Database & Business Intelligence
1 21 (11.35%) SQL Server
2 14 (7.57%) Big Data
3 11 (5.95%) Hadoop
4 10 (5.41%) Presto
5 9 (4.86%) Relational Database
5 9 (4.86%) Tableau
6 7 (3.78%) Power BI
7 6 (3.24%) Azure SQL Database
8 5 (2.70%) Looker
9 4 (2.16%) Data Warehouse
9 4 (2.16%) MySQL
10 3 (1.62%) Data Mining
11 2 (1.08%) Amazon Redshift
11 2 (1.08%) SQL Server Integration Services
12 1 (0.54%) BigQuery
12 1 (0.54%) Blockchain
12 1 (0.54%) Mixpanel
12 1 (0.54%) MongoDB
12 1 (0.54%) Qlik Sense
12 1 (0.54%) SQL Server Analysis Services
Development Applications
1 9 (4.86%) JIRA
2 7 (3.78%) Git (software)
3 5 (2.70%) Visual Studio
4 1 (0.54%) Axure RP
4 1 (0.54%) Cypress.io
4 1 (0.54%) GCC
4 1 (0.54%) git-flow
4 1 (0.54%) Jasmine
4 1 (0.54%) Karma Test Runner
4 1 (0.54%) Protractor
4 1 (0.54%) SQL Server Management Studio (SSMS)
General
1 63 (34.05%) Finance
2 18 (9.73%) Advertising
3 15 (8.11%) Manufacturing
3 15 (8.11%) Telecoms
4 14 (7.57%) Electronics
4 14 (7.57%) Public Sector
5 11 (5.95%) Retail
6 7 (3.78%) Law
7 6 (3.24%) Games
7 6 (3.24%) Legal
8 5 (2.70%) Pharmaceutical
9 3 (1.62%) Banking
9 3 (1.62%) Publishing
10 2 (1.08%) Housing Association
10 2 (1.08%) Japanese Language
11 1 (0.54%) Arabic Language
11 1 (0.54%) Billing
11 1 (0.54%) iGaming
11 1 (0.54%) Investment Banking
11 1 (0.54%) Retail Banking
Job Titles
1 31 (16.76%) Developer
2 26 (14.05%) Product Manager
3 14 (7.57%) Designer
4 10 (5.41%) Architect
4 10 (5.41%) Data Engineer
5 9 (4.86%) C# Developer
6 8 (4.32%) Digital Product Manager
6 8 (4.32%) Technical Manager
6 8 (4.32%) Technical Product Manager
7 6 (3.24%) Analyst
7 6 (3.24%) Consultant
7 6 (3.24%) Data Manager
7 6 (3.24%) Data Scientist
7 6 (3.24%) Software Manager
8 5 (2.70%) Engineering Manager
8 5 (2.70%) Enterprise Architect
8 5 (2.70%) Graduate
8 5 (2.70%) Junior
8 5 (2.70%) Senior Developer
8 5 (2.70%) Web Developer
Libraries, Frameworks & Software Standards
1 30 (16.22%) HTML
2 23 (12.43%) CSS
3 19 (10.27%) .NET
4 14 (7.57%) React
5 13 (7.03%) Node.js
6 10 (5.41%) AngularJS
7 8 (4.32%) HTML5
8 7 (3.78%) jQuery
8 7 (3.78%) Vue.js
9 6 (3.24%) CSS3
9 6 (3.24%) JSON
9 6 (3.24%) Twitter Bootstrap
10 5 (2.70%) ASP.NET
10 5 (2.70%) ASP.NET MVC
10 5 (2.70%) Kafka
10 5 (2.70%) Lambda Expressions
10 5 (2.70%) REST
10 5 (2.70%) XML
11 4 (2.16%) Blazor
11 4 (2.16%) SOAP
Miscellaneous
1 30 (16.22%) User Experience
2 17 (9.19%) Analytical Skills
3 10 (5.41%) Public Cloud
3 10 (5.41%) Social Media
4 8 (4.32%) Virtual Team
5 7 (3.78%) Self-Motivation
6 5 (2.70%) Reinsurance
7 3 (1.62%) Analytical Mindset
7 3 (1.62%) Animation
7 3 (1.62%) Cloud Native
7 3 (1.62%) Cyberthreat
7 3 (1.62%) Graphic Design
7 3 (1.62%) Mobile Games
7 3 (1.62%) Motion Graphics
7 3 (1.62%) Video Editing
8 2 (1.08%) Blog
8 2 (1.08%) Data Structures
8 2 (1.08%) Greenfield Project
8 2 (1.08%) Online Games
8 2 (1.08%) Video\Live Streaming
Operating Systems
1 2 (1.08%) Windows
2 1 (0.54%) Android
2 1 (0.54%) Apple iOS
2 1 (0.54%) Linux
2 1 (0.54%) Windows Server
Processes & Methodologies
1 62 (33.51%) Agile Software Development
2 43 (23.24%) Analytics
3 36 (19.46%) Digital Marketing
4 31 (16.76%) Business Intelligence
5 24 (12.97%) Data Science
6 23 (12.43%) Scrum
6 23 (12.43%) Software Engineering
7 19 (10.27%) DevOps
7 19 (10.27%) SEO
8 18 (9.73%) B2B
8 18 (9.73%) E-Commerce
9 16 (8.65%) Product Roadmap
9 16 (8.65%) Web Development
10 15 (8.11%) Machine Learning
10 15 (8.11%) Programme Management
11 14 (7.57%) Computer Science
11 14 (7.57%) Problem-Solving
12 13 (7.03%) Product Strategy
13 11 (5.95%) Decision-Making
13 11 (5.95%) Product Management
Programming Languages
1 31 (16.76%) SQL
2 30 (16.22%) JavaScript
3 25 (13.51%) Python
4 19 (10.27%) C#
5 11 (5.95%) PHP
6 8 (4.32%) Java
7 5 (2.70%) R
8 4 (2.16%) Scala
8 4 (2.16%) T-SQL
8 4 (2.16%) TypeScript
9 3 (1.62%) C
9 3 (1.62%) PowerShell
10 2 (1.08%) C++
10 2 (1.08%) PHP 7
10 2 (1.08%) Ruby
11 1 (0.54%) Apex Code
11 1 (0.54%) Bash Shell
11 1 (0.54%) Data Analysis Expressions (DAX)
11 1 (0.54%) Julia
11 1 (0.54%) MATLAB
Qualifications
1 18 (9.73%) Degree
2 2 (1.08%) Master's Degree
3 1 (0.54%) CCNP
3 1 (0.54%) CFA
3 1 (0.54%) Cisco Certification
3 1 (0.54%) CSPO
3 1 (0.54%) PMI Certification
3 1 (0.54%) SC Cleared
3 1 (0.54%) Security Cleared
Quality Assurance & Compliance
1 12 (6.49%) QA
2 4 (2.16%) GDPR
3 3 (1.62%) Data Quality
4 2 (1.08%) ISO/IEC 20000
5 1 (0.54%) COBIT
5 1 (0.54%) GRC
5 1 (0.54%) PMO
System Software
1 3 (1.62%) Docker
Vendors
1 19 (10.27%) Salesforce.com
1 19 (10.27%) SAP
2 13 (7.03%) Microsoft
3 11 (5.95%) Adobe
3 11 (5.95%) Google
4 6 (3.24%) Alteryx
4 6 (3.24%) Facebook
5 5 (2.70%) PeopleSoft
5 5 (2.70%) Salesforce Marketing Cloud
5 5 (2.70%) Talend
6 4 (2.16%) Pega
7 3 (1.62%) Pardot
7 3 (1.62%) Remedy
7 3 (1.62%) ServiceNow
7 3 (1.62%) Zuora
8 1 (0.54%) HubSpot
8 1 (0.54%) Jitterbit
8 1 (0.54%) MuleSoft
8 1 (0.54%) Palo Alto
8 1 (0.54%) Samsung