The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
London > City of London
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 62 59 29
Rank change year-on-year -3 -30  
Permanent jobs citing Marketing 221 293 663
As % of all permanent IT jobs advertised in the City of London 4.31% 4.61% 6.41%
As % of the General category 7.76% 7.69% 11.00%
Number of salaries quoted 182 267 483
City of London median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% -  
10th Percentile £31,375 £30,000 £29,550
90th Percentile £83,625 £83,000 £78,750
London median annual salary £56,000 £52,500 £47,750
% change year-on-year +6.66% +9.94%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

General Skills
City of London
Permanent job vacancies with a requirement for common skills 2849 3811 6028
As % of all permanent IT job vacancies advertised in the City of London 55.57% 60.02% 58.32%
Number of salaries quoted 4104 5501 8073
City of London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.34%  
10th Percentile £36,250 £35,000 £33,750
90th Percentile £98,750 £90,000 £88,750
London median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.16% +4.34%  

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 3 months to 29 June 2017.

Salary histogram for Marketing in the City of London

For the 6 months to 29 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing.

1 142 (29.65%) Finance
2 121 (25.26%) Agile Software Development
3 106 (22.13%) Analytics
4 103 (21.50%) SQL
5 97 (20.25%) Degree
6 92 (19.21%) Digital Marketing
7 80 (16.70%) CRM
8 77 (16.08%) HTML
9 73 (15.24%) CSS
9 73 (15.24%) Analytical Skills
10 70 (14.61%) Business Intelligence
11 65 (13.57%) Retail
11 65 (13.57%) User Experience
12 64 (13.36%) JavaScript
13 58 (12.11%) Advertising
14 53 (11.06%) Microsoft
15 51 (10.65%) SEO
16 50 (10.44%) Scrum
16 50 (10.44%) Python
17 48 (10.02%) Salesforce.com
18 47 (9.81%) Mentoring
19 45 (9.39%) SQL Server
19 45 (9.39%) Google
20 41 (8.56%) E-Commerce
20 41 (8.56%) Big Data
21 39 (8.14%) PHP
21 39 (8.14%) TDD
22 38 (7.93%) jQuery
23 37 (7.72%) Machine Learning
24 36 (7.52%) Amazon AWS

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (7.10%) CMS
2 19 (3.97%) Confluence
3 15 (3.13%) Apache Spark
3 15 (3.13%) SAS
4 12 (2.51%) Drupal
4 12 (2.51%) WordPress
5 10 (2.09%) Sitecore CMS
6 9 (1.88%) EPiServer
7 7 (1.46%) Umbraco
8 5 (1.04%) Apache
9 4 (0.84%) Elasticsearch
10 2 (0.42%) Adobe Experience Manager
10 2 (0.42%) Apache Airflow
10 2 (0.42%) Apache Pig
10 2 (0.42%) nginx
10 2 (0.42%) SharePoint
10 2 (0.42%) SilverStripe
11 1 (0.21%) IIS
11 1 (0.21%) Joomla!
11 1 (0.21%) Marvel
Applications
1 26 (5.43%) Microsoft Excel
2 13 (2.71%) Microsoft Office
2 13 (2.71%) Microsoft PowerPoint
3 12 (2.51%) SPSS
4 7 (1.46%) InVision
5 6 (1.25%) Photoshop
6 4 (0.84%) Adobe Creative Suite
7 3 (0.63%) Adobe Illustrator
7 3 (0.63%) InDesign
8 1 (0.21%) Gephi
8 1 (0.21%) OmniGraffle
Business Applications
1 27 (5.64%) Eloqua
2 19 (3.97%) SAP Oil and Gas
3 9 (1.88%) Magento
4 8 (1.67%) Revive Adserver
4 8 (1.67%) Salesforce.com CRM
5 7 (1.46%) FastStats
6 5 (1.04%) Adobe Campaign
6 5 (1.04%) Relativity
7 4 (0.84%) Dynamics CRM
7 4 (0.84%) Raiser's Edge
7 4 (0.84%) Unica
8 2 (0.42%) Payment Gateway
8 2 (0.42%) SAP ERP
9 1 (0.21%) FastStats PeopleStage
9 1 (0.21%) NetSuite
9 1 (0.21%) Oracle CRM
9 1 (0.21%) Remedy ITSM
9 1 (0.21%) SessionCam
9 1 (0.21%) Social Studio
9 1 (0.21%) WebTrends
Cloud Services
1 36 (7.52%) Amazon AWS
2 24 (5.01%) SaaS
3 23 (4.80%) Google Analytics
4 16 (3.34%) Google Cloud Platform
5 13 (2.71%) Microsoft Azure
6 8 (1.67%) Salesforce Service Cloud
7 7 (1.46%) Yammer
8 5 (1.04%) FinancialForce.com
8 5 (1.04%) Google Tag Manager
9 4 (0.84%) GitHub
10 3 (0.63%) Adobe Analytics
10 3 (0.63%) Amazon EC2
11 2 (0.42%) Amazon CloudWatch
11 2 (0.42%) AWS Lambda
11 2 (0.42%) Virtual Private Cloud
12 1 (0.21%) Adobe Creative Cloud
12 1 (0.21%) AWS Elastic Beanstalk
12 1 (0.21%) Azure Active Directory
12 1 (0.21%) Dropbox
12 1 (0.21%) Salesforce Sales Cloud
Communications & Networking
1 15 (3.13%) Internet
2 8 (1.67%) SAN
3 7 (1.46%) DHCP
3 7 (1.46%) DNS
3 7 (1.46%) Firewall
3 7 (1.46%) HTTP
4 5 (1.04%) Cisco Nexus
4 5 (1.04%) iSCSI
4 5 (1.04%) LAN
4 5 (1.04%) NAS
4 5 (1.04%) TCP/IP
5 4 (0.84%) WAN
6 3 (0.63%) Cisco ISE
6 3 (0.63%) Intranet
6 3 (0.63%) IP Telephony
6 3 (0.63%) Wi-Fi
7 2 (0.42%) SWIFTNet
7 2 (0.42%) Unified Communications
7 2 (0.42%) VPN
7 2 (0.42%) Wireless
Database & Business Intelligence
1 45 (9.39%) SQL Server
2 41 (8.56%) Big Data
3 20 (4.18%) NoSQL
4 13 (2.71%) Data Warehouse
5 11 (2.30%) Apache Hive
5 11 (2.30%) MySQL
5 11 (2.30%) PostgreSQL
5 11 (2.30%) Relational Database
6 9 (1.88%) Data Mining
7 8 (1.67%) Couchbase
7 8 (1.67%) Hadoop
7 8 (1.67%) SQL Server 2005
8 7 (1.46%) MongoDB
9 6 (1.25%) Apache Cassandra
9 6 (1.25%) SQL Server Reporting Services
10 5 (1.04%) BigQuery
10 5 (1.04%) SQL Server 2008
11 4 (0.84%) Power BI
11 4 (0.84%) SQL Server Analysis Services
11 4 (0.84%) SQL Server Integration Services
Development Applications
1 26 (5.43%) Git (software)
2 23 (4.80%) JIRA
3 10 (2.09%) Bower
3 10 (2.09%) Team Foundation Server
3 10 (2.09%) TeamCity
4 9 (1.88%) Mocha
4 9 (1.88%) Octopus Deploy
4 9 (1.88%) Selenium
4 9 (1.88%) Sinon.JS
4 9 (1.88%) Visual Studio
5 8 (1.67%) gulp
5 8 (1.67%) Karma Test Runner
5 8 (1.67%) Protractor
6 6 (1.25%) Jenkins
7 5 (1.04%) Talend Open Studio
8 3 (0.63%) Subversion
9 2 (0.42%) Axure RP
9 2 (0.42%) Bitbucket
9 2 (0.42%) Grunt
9 2 (0.42%) QUnit
General
1 142 (29.65%) Finance
2 65 (13.57%) Retail
3 58 (12.11%) Advertising
4 36 (7.52%) Games
5 30 (6.26%) Telecoms
6 22 (4.59%) Electronics
7 19 (3.97%) Manufacturing
8 18 (3.76%) Publishing
9 16 (3.34%) Legal
10 15 (3.13%) Banking
11 12 (2.51%) Back Office
12 10 (2.09%) Financial Institution
13 6 (1.25%) Law
14 4 (0.84%) Automotive
14 4 (0.84%) Retail Banking
15 3 (0.63%) Brand Awareness
15 3 (0.63%) Digital Economy
15 3 (0.63%) Multimedia
15 3 (0.63%) Pharmaceutical
16 1 (0.21%) Front Office
Job Titles
1 88 (18.37%) Developer
2 78 (16.28%) Analyst
3 40 (8.35%) Consultant
4 37 (7.72%) Business Analyst
5 21 (4.38%) Senior Analyst
6 18 (3.76%) Senior Developer
7 17 (3.55%) Product Analyst
7 17 (3.55%) Product Owner
8 16 (3.34%) .NET Developer
8 16 (3.34%) Agile Business Analyst
8 16 (3.34%) Agile Product Owner
8 16 (3.34%) Data Analyst
8 16 (3.34%) Designer
8 16 (3.34%) HTML Developer
8 16 (3.34%) Product Business Analyst
8 16 (3.34%) Scrum Product Owner
9 15 (3.13%) Architect
9 15 (3.13%) Development Manager
10 14 (2.92%) Marketing Manager
10 14 (2.92%) Product Manager
Libraries, Frameworks & Software Standards
1 77 (16.08%) HTML
2 73 (15.24%) CSS
3 38 (7.93%) jQuery
4 33 (6.89%) .NET
5 30 (6.26%) AngularJS
6 27 (5.64%) HTML5
7 16 (3.34%) Visualforce
7 16 (3.34%) Web Services
8 12 (2.51%) CSS3
9 11 (2.30%) LESS
9 11 (2.30%) Twitter Bootstrap
10 10 (2.09%) Backbone.js
10 10 (2.09%) COM
10 10 (2.09%) LAMP
10 10 (2.09%) Mason
10 10 (2.09%) RESTful
10 10 (2.09%) Sass
11 9 (1.88%) Lucene
11 9 (1.88%) Middleware
11 9 (1.88%) XML
Miscellaneous
1 73 (15.24%) Analytical Skills
2 65 (13.57%) User Experience
3 35 (7.31%) Social Media
4 29 (6.05%) Computer Science
5 19 (3.97%) Credit Risk
6 16 (3.34%) Digital Media
6 16 (3.34%) Mobile App
7 15 (3.13%) Data Centre
8 14 (2.92%) New Media
9 9 (1.88%) Algorithms
9 9 (1.88%) Clustering
10 8 (1.67%) Cloud Native
10 8 (1.67%) FMCG
11 7 (1.46%) Equities
12 6 (1.25%) Enterprise Software
12 6 (1.25%) Fixed Income
12 6 (1.25%) Management Information System
13 5 (1.04%) Fintech
13 5 (1.04%) Mobile Games
13 5 (1.04%) N-Tier
Operating Systems
1 17 (3.55%) Linux
2 10 (2.09%) Windows
3 9 (1.88%) Unix
4 5 (1.04%) Windows Server
5 2 (0.42%) Android
5 2 (0.42%) Apple iOS
5 2 (0.42%) Windows Server 2012
6 1 (0.21%) Red Hat Enterprise Linux
6 1 (0.21%) Ubuntu
6 1 (0.21%) Windows 7
6 1 (0.21%) Windows Server 2008
Processes & Methodologies
1 121 (25.26%) Agile Software Development
2 106 (22.13%) Analytics
3 92 (19.21%) Digital Marketing
4 80 (16.70%) CRM
5 70 (14.61%) Business Intelligence
6 51 (10.65%) SEO
7 50 (10.44%) Scrum
8 47 (9.81%) Mentoring
9 41 (8.56%) E-Commerce
10 39 (8.14%) TDD
11 37 (7.72%) Machine Learning
12 36 (7.52%) Business Development
13 35 (7.31%) Project Management
14 30 (6.26%) B2B
14 30 (6.26%) Pay per click
15 28 (5.85%) Content Management
16 27 (5.64%) Stakeholder Management
17 25 (5.22%) DevOps
17 25 (5.22%) MVC
17 25 (5.22%) Software Engineering
Programming Languages
1 103 (21.50%) SQL
2 64 (13.36%) JavaScript
3 50 (10.44%) Python
4 39 (8.14%) PHP
5 28 (5.85%) C#
6 27 (5.64%) R
7 25 (5.22%) Java
8 16 (3.34%) Apex Code
9 15 (3.13%) Ruby
10 8 (1.67%) SOQL
10 8 (1.67%) T-SQL
11 7 (1.46%) Scala
11 7 (1.46%) SOSL
12 5 (1.04%) Shell Script
13 4 (0.84%) C
13 4 (0.84%) Perl
13 4 (0.84%) TypeScript
13 4 (0.84%) VBA
14 2 (0.42%) Bash Shell
14 2 (0.42%) C++
Qualifications
1 97 (20.25%) Degree
2 14 (2.92%) ISEB
3 10 (2.09%) PhD
4 8 (1.67%) Computer Science Degree
5 7 (1.46%) Postgraduate
6 6 (1.25%) Cisco Certification
6 6 (1.25%) CREST Certified
7 3 (0.63%) APMG
7 3 (0.63%) CCIE
7 3 (0.63%) Microsoft Certification
7 3 (0.63%) Numerate Degree
7 3 (0.63%) PRINCE2 Practitioner
8 2 (0.42%) CCNP
8 2 (0.42%) MBA
8 2 (0.42%) PRINCE2 Certification
9 1 (0.21%) CCA
9 1 (0.21%) CCNA
9 1 (0.21%) Citrix Certification
9 1 (0.21%) HND
9 1 (0.21%) MCSE
Quality Assurance & Compliance
1 9 (1.88%) Data Quality
2 8 (1.67%) QA
3 4 (0.84%) COBIT
4 3 (0.63%) GDPR
4 3 (0.63%) PMO
5 2 (0.42%) ISO/IEC 20000
6 1 (0.21%) ISO/IEC 27001
6 1 (0.21%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 1 (0.21%) NIST 800
6 1 (0.21%) SLA
System Software
1 10 (2.09%) VMware Infrastructure
2 6 (1.25%) Active Directory
2 6 (1.25%) Docker
3 4 (0.84%) VMware ESXi
4 1 (0.21%) Hyper-V
4 1 (0.21%) NFS
4 1 (0.21%) Samba
4 1 (0.21%) Squid
4 1 (0.21%) Virtual Machines
Systems Management
1 6 (1.25%) SCCM
2 5 (1.04%) Microsoft Clustering
2 5 (1.04%) Opscode Chef
2 5 (1.04%) Puppet
2 5 (1.04%) WSUS
3 4 (0.84%) Ansible
4 3 (0.63%) Cisco CUCM
5 2 (0.42%) MOM
5 2 (0.42%) SCOM
6 1 (0.21%) Microsoft Data Protection Manager
6 1 (0.21%) Microsoft Intune
6 1 (0.21%) Nagios
6 1 (0.21%) SCDPM
6 1 (0.21%) SCVMM
6 1 (0.21%) Systems Management Server (SMS)
6 1 (0.21%) Terraform
Vendors
1 53 (11.06%) Microsoft
2 48 (10.02%) Salesforce.com
3 45 (9.39%) Google
4 32 (6.68%) SAP
5 15 (3.13%) Adobe
5 15 (3.13%) Oracle
6 12 (2.51%) Marketo
6 12 (2.51%) Tableau
7 11 (2.30%) Sitecore
7 11 (2.30%) VMware
8 8 (1.67%) Cisco
9 6 (1.25%) Dell
9 6 (1.25%) Juniper
9 6 (1.25%) Salesforce Marketing Cloud
10 5 (1.04%) Talend
11 4 (0.84%) CheckPoint
11 4 (0.84%) DoubleClick
11 4 (0.84%) IBM
11 4 (0.84%) Twitter
12 3 (0.63%) Fortinet
City, London
Harvey Nash plc
Salary: £65000 per annum
Posted: Yesterday
City, London
Oscar
Salary: £20000 - £25000 per annum
Posted: 2 days ago
City, London
Deerfoot IT Resources Ltd
Salary: £45000 - £55000 per annum + good beneifts
Posted: 2 days ago
City, London
Montash
Salary: From £70,000 to £80,000 per annum + 10% Bonus + Pensions + Healthcare
Posted: 2 days ago
City, London
Premier Group Recruitment
Salary: £0.00 per annum
Posted: Yesterday
City, London
Montash
Salary: From £70,000 to £80,000 per annum +10% Bonus + Pensions + healthcare +
Posted: 2 days ago
City, London
ANSON MCCADE
Salary: £80,000 - £100,000k base + Car, Bonus and Benefits
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Salary: From £90,000 to £100,000 per annum + 10% Bonus + Pensions + Healthcare
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Salary: £37000 - £42000 per annum
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City, London
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Big Wednesday Digital Ltd
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