Period
to 30 March 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 30 March 2020 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
30 Mar 2020
Same period 2019 Same period 2018
Rank 47 69 107
Rank change year-on-year +22 +38 -55
Permanent jobs citing Marketing 452 409 320
As % of all permanent jobs advertised in the City of London 5.14% 3.94% 2.97%
As % of the General category 10.10% 7.72% 5.05%
Number of salaries quoted 398 400 285
Median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% +10.00%
10th Percentile £31,250 £31,250 £28,750
90th Percentile £92,500 £95,000 £85,000
Central London median annual salary £60,000 £60,000 £52,500
% change year-on-year - +14.29% +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,475 5,297 6,338
As % of all permanent IT jobs advertised in the City of London 50.88% 51.08% 58.88%
Number of salaries quoted 3,838 4,664 5,637
Median annual salary £67,500 £65,000 £62,500
Median salary % change year-on-year +3.85% +4.00% +4.17%
10th Percentile £37,500 £37,150 £37,500
90th Percentile £103,750 £97,500 £97,500
Central London median annual salary £67,500 £65,000 £60,000
% change year-on-year +3.85% +8.33% -

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 30 March 2020.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 30 March 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge -12 6 £45,000 -37.93%
Marketing
Central London

For the 6 months to 30 March 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 139 (30.75%) Agile Software Development
2 116 (25.66%) Finance
3 115 (25.44%) Analytics
4 100 (22.12%) JavaScript
5 99 (21.90%) Digital Marketing
6 93 (20.58%) Degree
7 87 (19.25%) SQL
8 85 (18.81%) HTML
9 73 (16.15%) CSS
10 59 (13.05%) User Experience
11 56 (12.39%) Analytical Skills
12 54 (11.95%) Salesforce.com
13 52 (11.50%) Python
13 52 (11.50%) AWS
13 52 (11.50%) AngularJS
14 51 (11.28%) Microsoft
15 50 (11.06%) Decision-Making
16 49 (10.84%) React
16 49 (10.84%) Fintech
16 49 (10.84%) Project Management
16 49 (10.84%) Computer Science
17 48 (10.62%) Business Intelligence
17 48 (10.62%) CRM
17 48 (10.62%) Problem-Solving
18 45 (9.96%) Advertising
18 45 (9.96%) Google
19 44 (9.73%) Java
19 44 (9.73%) B2B
20 41 (9.07%) E-Commerce
21 40 (8.85%) Retail

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (3.76%) Apache Spark
2 15 (3.32%) CMS
3 9 (1.99%) Mule
3 9 (1.99%) Mule ESB
4 8 (1.77%) Headless CMS
5 7 (1.55%) Adobe Experience Manager
5 7 (1.55%) Apache Airflow
5 7 (1.55%) Luigi
6 6 (1.33%) WordPress
7 5 (1.11%) MS Exchange
8 4 (0.88%) Apache
8 4 (0.88%) Drupal
8 4 (0.88%) Elasticsearch
9 3 (0.66%) Apache Solr
9 3 (0.66%) SAS
9 3 (0.66%) WebSphere
9 3 (0.66%) WebSphere Application Server
10 2 (0.44%) Confluence
10 2 (0.44%) IIS
10 2 (0.44%) SharePoint
Applications
1 22 (4.87%) Microsoft Office
2 20 (4.42%) Microsoft Excel
3 16 (3.54%) Photoshop
4 14 (3.10%) Microsoft PowerPoint
5 10 (2.21%) Adobe Illustrator
6 8 (1.77%) Adobe Creative Suite
7 7 (1.55%) InDesign
7 7 (1.55%) Sketch
8 5 (1.11%) Adobe After Effects
9 3 (0.66%) Adobe XD
9 3 (0.66%) InVision
9 3 (0.66%) Spreadsheet
10 2 (0.44%) Fireworks
10 2 (0.44%) Zeplin
11 1 (0.22%) Adobe Premiere
11 1 (0.22%) Microsoft Project
11 1 (0.22%) MS Visio
11 1 (0.22%) SPSS
Business Applications
1 8 (1.77%) Salesforce.com CRM
2 5 (1.11%) Distributed Ledger
3 4 (0.88%) Eloqua
3 4 (0.88%) Magento
3 4 (0.88%) R3 Corda
4 3 (0.66%) Dynamics CRM
4 3 (0.66%) SAP Hybris
4 3 (0.66%) SDL Web 8
5 2 (0.44%) Shopify
6 1 (0.22%) FastStats
6 1 (0.22%) NetSuite
6 1 (0.22%) Oracle Assets
6 1 (0.22%) Oracle Cash Management
6 1 (0.22%) Oracle ERP
6 1 (0.22%) Oracle General Ledger
6 1 (0.22%) Oracle Payables
6 1 (0.22%) Oracle Procure-to-Pay
6 1 (0.22%) Oracle Receivables
6 1 (0.22%) Payment Gateway
6 1 (0.22%) WebTrends
Cloud Services
1 52 (11.50%) AWS
2 40 (8.85%) Azure
3 33 (7.30%) SaaS
4 27 (5.97%) GCP
5 19 (4.20%) Power Platform
6 16 (3.54%) Google Analytics
7 13 (2.88%) Serverless
8 10 (2.21%) AWS Lambda
8 10 (2.21%) WhatsApp
9 9 (1.99%) GitHub
10 8 (1.77%) Office 365
11 7 (1.55%) Amazon S3
11 7 (1.55%) AWS CloudFormation
11 7 (1.55%) Azure Functions
11 7 (1.55%) Firebase
12 6 (1.33%) Adobe Creative Cloud
13 5 (1.11%) Cloud Computing
14 4 (0.88%) Mimecast
14 4 (0.88%) Salesforce Service Cloud
15 2 (0.44%) Amazon Kinesis
Communications & Networking
1 6 (1.33%) Firewall
1 6 (1.33%) LAN
2 5 (1.11%) VoIP
2 5 (1.11%) VPN
2 5 (1.11%) WAN
2 5 (1.11%) Wireless
3 4 (0.88%) HTTP
3 4 (0.88%) Internet
4 3 (0.66%) DNS
4 3 (0.66%) RSVP
5 2 (0.44%) Intranet
5 2 (0.44%) SMS
6 1 (0.22%) DHCP
6 1 (0.22%) NAS
Database & Business Intelligence
1 36 (7.96%) Big Data
2 21 (4.65%) MySQL
3 20 (4.42%) SQL Server
4 19 (4.20%) Power BI
5 18 (3.98%) Data Warehouse
6 17 (3.76%) Hadoop
7 15 (3.32%) NoSQL
8 9 (1.99%) Relational Database
9 8 (1.77%) PostgreSQL
10 7 (1.55%) Blockchain
10 7 (1.55%) Looker
11 6 (1.33%) KDB
11 6 (1.33%) MongoDB
12 5 (1.11%) Apache Cassandra
12 5 (1.11%) Apache Hive
12 5 (1.11%) Data Lake
13 4 (0.88%) HBase
14 3 (0.66%) Amazon DynamoDB
14 3 (0.66%) BigQuery
14 3 (0.66%) Qlik Sense
Development Applications
1 40 (8.85%) Git (software)
2 11 (2.43%) JIRA
3 9 (1.99%) Cucumber
3 9 (1.99%) JBehave
3 9 (1.99%) JUnit
3 9 (1.99%) Maven
4 8 (1.77%) TeamCity
4 8 (1.77%) Visual Studio
5 7 (1.55%) gulp
6 4 (0.88%) Postman
6 4 (0.88%) Selenium
6 4 (0.88%) Selenium IDE
6 4 (0.88%) SpecFlow
6 4 (0.88%) Subversion
6 4 (0.88%) VersionOne
6 4 (0.88%) Visual Studio Team System
7 3 (0.66%) Eclipse
7 3 (0.66%) Grunt
7 3 (0.66%) Jasmine
7 3 (0.66%) NUnit
General
1 116 (25.66%) Finance
2 45 (9.96%) Advertising
3 40 (8.85%) Retail
4 27 (5.97%) Law
4 27 (5.97%) Telecoms
5 25 (5.53%) Public Sector
6 24 (5.31%) Manufacturing
7 20 (4.42%) Electronics
8 14 (3.10%) Banking
9 9 (1.99%) Games
9 9 (1.99%) Legal
10 8 (1.77%) Publishing
11 6 (1.33%) Automotive
11 6 (1.33%) Back Office
12 5 (1.11%) Investment Banking
13 4 (0.88%) German Language
14 3 (0.66%) Dutch Language
14 3 (0.66%) Financial Institution
15 2 (0.44%) French Language
15 2 (0.44%) Front Office
Job Titles
1 114 (25.22%) Developer
2 41 (9.07%) Senior Developer
3 37 (8.19%) Analyst
4 26 (5.75%) Java Developer
5 25 (5.53%) Designer
6 24 (5.31%) Account Manager
7 21 (4.65%) Product Manager
8 20 (4.42%) Consultant
9 19 (4.20%) Full Stack Developer
10 18 (3.98%) IT Manager
11 17 (3.76%) Data Scientist
11 17 (3.76%) Front End Developer (Client-Side Developer)
11 17 (3.76%) JavaScript Developer
12 16 (3.54%) Architect
13 15 (3.32%) Senior Manager
13 15 (3.32%) Service Manager
14 14 (3.10%) Data Engineer
14 14 (3.10%) IT Services Manager
14 14 (3.10%) Senior Front-End Developer
15 13 (2.88%) Marketing Manager
Libraries, Frameworks & Software Standards
1 85 (18.81%) HTML
2 73 (16.15%) CSS
3 52 (11.50%) AngularJS
4 49 (10.84%) React
5 36 (7.96%) .NET
5 36 (7.96%) HTML5
6 31 (6.86%) CSS3
7 28 (6.19%) Node.js
8 26 (5.75%) RESTful
9 24 (5.31%) Web Services
10 20 (4.42%) Sass
11 19 (4.20%) Laravel
12 17 (3.76%) Symfony
12 17 (3.76%) Vue.js
13 16 (3.54%) REST
14 14 (3.10%) Ember.js
14 14 (3.10%) Spring
15 13 (2.88%) .NET Core
15 13 (2.88%) Spring Boot
16 12 (2.65%) ASP.NET Web API
Miscellaneous
1 59 (13.05%) User Experience
2 56 (12.39%) Analytical Skills
3 30 (6.64%) Social Media
4 26 (5.75%) Self-Motivation
5 18 (3.98%) Mobile App
6 16 (3.54%) Algorithms
7 14 (3.10%) Enterprise Software
8 13 (2.88%) Blog
9 12 (2.65%) Virtual Team
10 10 (2.21%) Cloud Native
11 9 (1.99%) Hedge funds
11 9 (1.99%) Management Information System
12 8 (1.77%) iPad
13 7 (1.55%) Digital Media
13 7 (1.55%) Marketing Technology
14 6 (1.33%) Animation
14 6 (1.33%) Graphic Design
15 5 (1.11%) iPhone
15 5 (1.11%) Photography
15 5 (1.11%) Robotics
Operating Systems
1 19 (4.20%) Android
2 17 (3.76%) Windows
3 15 (3.32%) Apple iOS
4 13 (2.88%) Linux
5 9 (1.99%) Windows Server
6 8 (1.77%) Unix
7 6 (1.33%) Windows Server 2012
7 6 (1.33%) Windows Server 2016
8 5 (1.11%) Windows 7
8 5 (1.11%) Windows Vista
9 1 (0.22%) Debian
9 1 (0.22%) FreeNAS
9 1 (0.22%) Windows Server 2008
Processes & Methodologies
1 139 (30.75%) Agile Software Development
2 115 (25.44%) Analytics
3 99 (21.90%) Digital Marketing
4 50 (11.06%) Decision-Making
5 49 (10.84%) Computer Science
5 49 (10.84%) Fintech
5 49 (10.84%) Project Management
6 48 (10.62%) Business Intelligence
6 48 (10.62%) CRM
6 48 (10.62%) Problem-Solving
7 44 (9.73%) B2B
8 41 (9.07%) E-Commerce
9 37 (8.19%) Data Science
9 37 (8.19%) Machine Learning
9 37 (8.19%) TDD
10 35 (7.74%) Business Development
10 35 (7.74%) Scrum
11 32 (7.08%) Marketing Strategy
11 32 (7.08%) Software Engineering
11 32 (7.08%) Web Development
Programming Languages
1 100 (22.12%) JavaScript
2 87 (19.25%) SQL
3 52 (11.50%) Python
4 44 (9.73%) Java
5 36 (7.96%) C#
6 28 (6.19%) PHP
7 17 (3.76%) R
8 12 (2.65%) Java 8
9 9 (1.99%) Scala
9 9 (1.99%) Shell Script
10 5 (1.11%) ES6
10 5 (1.11%) T-SQL
11 4 (0.88%) Apex Code
11 4 (0.88%) C++
11 4 (0.88%) PowerShell
11 4 (0.88%) TypeScript
12 3 (0.66%) Bash Shell
12 3 (0.66%) Groovy
13 2 (0.44%) PHP 7
14 1 (0.22%) Apple Swift
Qualifications
1 93 (20.58%) Degree
2 28 (6.19%) Computer Science Degree
3 7 (1.55%) Numerate Degree
4 5 (1.11%) Master's Degree
5 4 (0.88%) PMI Certification
5 4 (0.88%) SANS
5 4 (0.88%) Security Cleared
6 3 (0.66%) CCNP
6 3 (0.66%) CESG Certified Professional
6 3 (0.66%) Cisco Certification
6 3 (0.66%) CISM
6 3 (0.66%) CISSP
6 3 (0.66%) PhD
6 3 (0.66%) SC Cleared
7 2 (0.44%) HND
7 2 (0.44%) MBA
8 1 (0.22%) ACCA
8 1 (0.22%) CCA
8 1 (0.22%) MCSA
8 1 (0.22%) Microsoft Certification
Quality Assurance & Compliance
1 17 (3.76%) QA
2 5 (1.11%) Data Quality
3 4 (0.88%) GDPR
4 2 (0.44%) PMO
4 2 (0.44%) SLA
System Software
1 26 (5.75%) Docker
2 9 (1.99%) Active Directory
3 5 (1.11%) Hyper-V
3 5 (1.11%) VMware Infrastructure
4 4 (0.88%) HDFS
5 2 (0.44%) VMware ESXi
6 1 (0.22%) Apache Flume
Systems Management
1 14 (3.10%) Kubernetes
2 8 (1.77%) Ansible
3 7 (1.55%) Puppet
4 5 (1.11%) Opscode Chef
4 5 (1.11%) Salt
4 5 (1.11%) SCCM
5 3 (0.66%) Terraform
6 2 (0.44%) Argo
6 2 (0.44%) Istio
6 2 (0.44%) Oozie
7 1 (0.22%) Backup Exec
7 1 (0.22%) Grafana
7 1 (0.22%) Jamf Pro
7 1 (0.22%) Kibana
7 1 (0.22%) MOM
7 1 (0.22%) Prometheus
7 1 (0.22%) QRadar
7 1 (0.22%) WSUS
Vendors
1 54 (11.95%) Salesforce.com
2 51 (11.28%) Microsoft
3 45 (9.96%) Google
4 33 (7.30%) Adobe
5 25 (5.53%) SAP
6 23 (5.09%) Tableau
7 13 (2.88%) MuleSoft
8 11 (2.43%) Apple
9 10 (2.21%) Oracle
10 9 (1.99%) Marketo
11 8 (1.77%) Salesforce Marketing Cloud
12 7 (1.55%) IBM
13 6 (1.33%) Remedy
13 6 (1.33%) Sybase
13 6 (1.33%) VMware
14 5 (1.11%) App Annie
14 5 (1.11%) CA Agile Central
14 5 (1.11%) Pardot
15 4 (0.88%) Cisco
15 4 (0.88%) HP