Period
to 14 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 14 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
14 Aug 2018
Same period 2017 Same period 2016
Rank 96 62 51
Rank change year-on-year -34 -11 -24
Permanent jobs citing Marketing 369 442 669
As % of all permanent IT jobs advertised in the City of London 3.37% 4.34% 5.12%
As % of the General category 6.01% 7.85% 8.39%
Number of salaries quoted 313 376 589
City of London median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% -
10th Percentile £21,250 £31,000 £29,750
90th Percentile £87,500 £86,250 £82,750
Central London median annual salary £53,750 £52,500 £52,500
% change year-on-year +2.38% - +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,142 5,631 7,974
As % of all permanent IT jobs advertised in the City of London 56.15% 55.24% 60.98%
Number of salaries quoted 5,453 5,016 7,273
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £37,000 £35,000 £35,000
90th Percentile £95,000 £97,500 £88,750
Central London median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% +4.55%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 14 August 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 14 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +8 16 £45,000 -10.00%
Marketing
Central London

For the 6 months to 14 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 100 (27.10%) Agile Software Development
2 85 (23.04%) Finance
3 74 (20.05%) Degree
4 68 (18.43%) Digital Marketing
4 68 (18.43%) SQL
5 67 (18.16%) CRM
6 66 (17.89%) HTML
7 55 (14.91%) Project Management
7 55 (14.91%) CSS
8 51 (13.82%) Analytics
9 48 (13.01%) JavaScript
10 44 (11.92%) Advertising
11 42 (11.38%) Analytical Skills
12 40 (10.84%) Python
13 38 (10.30%) Retail
13 38 (10.30%) User Experience
14 37 (10.03%) Salesforce.com
15 36 (9.76%) E-Commerce
15 36 (9.76%) Stakeholder Management
15 36 (9.76%) Scrum
15 36 (9.76%) Microsoft Azure
16 32 (8.67%) Amazon AWS
16 32 (8.67%) Microsoft
17 31 (8.40%) .NET
17 31 (8.40%) Web Development
18 30 (8.13%) Business Development
19 29 (7.86%) Google
20 28 (7.59%) Adobe
20 28 (7.59%) Business Intelligence
21 27 (7.32%) SQL Server

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (6.78%) CMS
2 13 (3.52%) Umbraco
3 11 (2.98%) Apache Spark
4 10 (2.71%) WordPress
5 9 (2.44%) Confluence
5 9 (2.44%) SAS
5 9 (2.44%) Sitecore CMS
6 7 (1.90%) EPiServer
7 6 (1.63%) Drupal
8 5 (1.36%) Adobe Experience Manager
9 4 (1.08%) SharePoint
10 3 (0.81%) Apache
10 3 (0.81%) Apache Pig
10 3 (0.81%) Kentico
11 2 (0.54%) Oracle SOA Suite
11 2 (0.54%) SharePoint 2013
12 1 (0.27%) Marvel
12 1 (0.27%) Mule
12 1 (0.27%) Mule ESB
12 1 (0.27%) PrestaShop
Applications
1 13 (3.52%) Microsoft Office
2 7 (1.90%) Microsoft Excel
2 7 (1.90%) MS Visio
2 7 (1.90%) Photoshop
3 5 (1.36%) Adobe Illustrator
4 4 (1.08%) Adobe Creative Suite
5 3 (0.81%) Microsoft PowerPoint
5 3 (0.81%) Spreadsheet
6 2 (0.54%) InVision
6 2 (0.54%) Microsoft Project
7 1 (0.27%) Adobe Premiere
7 1 (0.27%) InDesign
Business Applications
1 11 (2.98%) Salesforce.com CRM
2 10 (2.71%) Eloqua
3 6 (1.63%) Dynamics CRM
4 2 (0.54%) FastStats
4 2 (0.54%) NetSuite
4 2 (0.54%) Raiser's Edge
5 1 (0.27%) Adobe Campaign
5 1 (0.27%) Dynamics AX
5 1 (0.27%) Dynamics NAV
5 1 (0.27%) Magento
5 1 (0.27%) Radian6
5 1 (0.27%) Shopify
Cloud Services
1 36 (9.76%) Microsoft Azure
2 32 (8.67%) Amazon AWS
3 18 (4.88%) Google Analytics
4 16 (4.34%) SaaS
5 14 (3.79%) Adobe Analytics
6 7 (1.90%) GitHub
6 7 (1.90%) Office 365
6 7 (1.90%) Salesforce Service Cloud
7 6 (1.63%) FinancialForce
8 5 (1.36%) Google Cloud Platform
8 5 (1.36%) PaaS
9 4 (1.08%) Boomi
9 4 (1.08%) Cloud Computing
9 4 (1.08%) Salesforce Sales Cloud
9 4 (1.08%) Trello
10 3 (0.81%) AdWords
10 3 (0.81%) IaaS
11 2 (0.54%) CloudFront
11 2 (0.54%) Dropbox
11 2 (0.54%) G Suite
Communications & Networking
1 10 (2.71%) SMS
2 7 (1.90%) Internet
3 6 (1.63%) DNS
4 5 (1.36%) Remote Desktop
5 4 (1.08%) SSL
5 4 (1.08%) VoIP
5 4 (1.08%) VPN
5 4 (1.08%) WAN
5 4 (1.08%) Wireless
6 3 (0.81%) 802.11
6 3 (0.81%) ATM
6 3 (0.81%) EIGRP
6 3 (0.81%) Ethernet
6 3 (0.81%) Frame Relay
6 3 (0.81%) IPsec
6 3 (0.81%) LAN
6 3 (0.81%) MPLS
6 3 (0.81%) SNMP
6 3 (0.81%) TCP/IP
6 3 (0.81%) WLAN
Database & Business Intelligence
1 27 (7.32%) SQL Server
2 25 (6.78%) Data Warehouse
3 18 (4.88%) Hadoop
3 18 (4.88%) SQL Server 2008
4 17 (4.61%) Big Data
5 16 (4.34%) MySQL
5 16 (4.34%) SQL Server Integration Services
6 10 (2.71%) Relational Database
7 9 (2.44%) Power BI
8 7 (1.90%) SQL Server 2012
9 6 (1.63%) Apache Hive
10 4 (1.08%) Blockchain
10 4 (1.08%) Data Mining
10 4 (1.08%) MongoDB
10 4 (1.08%) PostgreSQL
10 4 (1.08%) SQL Server 2014
10 4 (1.08%) Sqoop
11 3 (0.81%) QlikView
11 3 (0.81%) SQL Server 2000
11 3 (0.81%) SQL Server 2005
Development Applications
1 24 (6.50%) Git (software)
2 18 (4.88%) JIRA
3 12 (3.25%) Team Foundation Server
4 9 (2.44%) Dreamweaver
4 9 (2.44%) Grunt
4 9 (2.44%) gulp
5 6 (1.63%) TeamCity
6 4 (1.08%) Jasmine
6 4 (1.08%) Jenkins
6 4 (1.08%) Octopus Deploy
6 4 (1.08%) Selenium
6 4 (1.08%) Subversion
6 4 (1.08%) Visual Studio
7 2 (0.54%) Atlassian Bamboo
7 2 (0.54%) IntelliJ
7 2 (0.54%) JIRA Agile
7 2 (0.54%) NUnit
7 2 (0.54%) webpack
8 1 (0.27%) Bitbucket
8 1 (0.27%) WebDriver
General
1 85 (23.04%) Finance
2 44 (11.92%) Advertising
3 38 (10.30%) Retail
4 17 (4.61%) Legal
5 12 (3.25%) Games
6 10 (2.71%) Banking
7 6 (1.63%) Telecoms
8 5 (1.36%) Billing
8 5 (1.36%) Publishing
9 4 (1.08%) Back Office
9 4 (1.08%) Law
10 3 (0.81%) Electronics
10 3 (0.81%) Manufacturing
11 2 (0.54%) Investment Banking
11 2 (0.54%) Multimedia
12 1 (0.27%) Automotive
12 1 (0.27%) Digital Economy
12 1 (0.27%) Italian Language
12 1 (0.27%) Private Banking
12 1 (0.27%) Spanish Language
Job Titles
1 57 (15.45%) Developer
2 39 (10.57%) Analyst
3 38 (10.30%) Consultant
4 25 (6.78%) Project Manager
5 23 (6.23%) Senior Developer
6 21 (5.69%) Data Scientist
7 20 (5.42%) Graduate
7 20 (5.42%) Product Manager
7 20 (5.42%) Recruitment Consultant
8 19 (5.15%) Marketing Executive
9 18 (4.88%) Architect
10 17 (4.61%) Marketing Manager
11 16 (4.34%) Graduate Consultant
11 16 (4.34%) Graduate Recruitment Consultant
11 16 (4.34%) Trainee
11 16 (4.34%) Trainee Consultant
12 14 (3.79%) Database Engineer
13 12 (3.25%) Trainee Recruitment Consultant
14 11 (2.98%) Business Analyst
15 10 (2.71%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 66 (17.89%) HTML
2 55 (14.91%) CSS
3 31 (8.40%) .NET
4 22 (5.96%) Mason
4 22 (5.96%) Web Services
5 19 (5.15%) jQuery
6 16 (4.34%) React
6 16 (4.34%) Sass
7 14 (3.79%) RESTful
8 13 (3.52%) HTML5
8 13 (3.52%) Node.js
9 12 (3.25%) REST
9 12 (3.25%) Twitter Bootstrap
10 11 (2.98%) CSS3
11 9 (2.44%) AngularJS
11 9 (2.44%) JSON
11 9 (2.44%) SOAP
12 8 (2.17%) XML
13 7 (1.90%) .NET Framework
13 7 (1.90%) ASP.NET
Miscellaneous
1 42 (11.38%) Analytical Skills
2 38 (10.30%) User Experience
3 23 (6.23%) Computer Science
4 14 (3.79%) Self-Motivation
5 13 (3.52%) Mobile App
5 13 (3.52%) Social Media
6 12 (3.25%) Fintech
7 10 (2.71%) Data Centre
7 10 (2.71%) Virtual Team
8 7 (1.90%) Data Structures
8 7 (1.90%) Management Information System
9 6 (1.63%) Marketing Technology
10 5 (1.36%) Algorithms
10 5 (1.36%) Greenfield Project
11 4 (1.08%) Digital Media
11 4 (1.08%) PMI
11 4 (1.08%) Reinsurance
12 3 (0.81%) Blog
12 3 (0.81%) Graphic Design
12 3 (0.81%) Smartphone
Operating Systems
1 20 (5.42%) Linux
2 15 (4.07%) Windows
3 7 (1.90%) Windows Server
4 6 (1.63%) Windows 10
5 5 (1.36%) Mac OS
5 5 (1.36%) Windows 7
5 5 (1.36%) Windows Server 2012
6 4 (1.08%) Unix
7 2 (0.54%) Android
7 2 (0.54%) Debian
8 1 (0.27%) Apple iOS
8 1 (0.27%) Mac OS X
8 1 (0.27%) Red Hat Enterprise Linux
8 1 (0.27%) VyOS
8 1 (0.27%) Windows Embedded Compact
8 1 (0.27%) Windows Server 2008
Processes & Methodologies
1 100 (27.10%) Agile Software Development
2 68 (18.43%) Digital Marketing
3 67 (18.16%) CRM
4 55 (14.91%) Project Management
5 51 (13.82%) Analytics
6 36 (9.76%) E-Commerce
6 36 (9.76%) Scrum
6 36 (9.76%) Stakeholder Management
7 31 (8.40%) Web Development
8 30 (8.13%) Business Development
9 28 (7.59%) Business Intelligence
10 27 (7.32%) Marketing Automation
11 26 (7.05%) ETL
12 25 (6.78%) Data Science
12 25 (6.78%) Mentoring
13 23 (6.23%) Decision-Making
14 21 (5.69%) B2B
14 21 (5.69%) SEO
15 20 (5.42%) PRINCE2
15 20 (5.42%) Product Management
Programming Languages
1 68 (18.43%) SQL
2 48 (13.01%) JavaScript
3 40 (10.84%) Python
4 27 (7.32%) Java
5 25 (6.78%) C#
6 24 (6.50%) PHP
7 21 (5.69%) T-SQL
8 12 (3.25%) R
9 7 (1.90%) Bash Shell
10 6 (1.63%) Scala
11 5 (1.36%) PHP 7
11 5 (1.36%) PowerShell
12 3 (0.81%) Apex Code
12 3 (0.81%) Perl
12 3 (0.81%) Ruby
12 3 (0.81%) Shell Script
12 3 (0.81%) VBA
13 2 (0.54%) C++
13 2 (0.54%) Korn
13 2 (0.54%) VB
Qualifications
1 74 (20.05%) Degree
2 10 (2.71%) Computer Science Degree
3 7 (1.90%) Microsoft Certification
3 7 (1.90%) PhD
3 7 (1.90%) PMI Certification
4 6 (1.63%) Numerate Degree
4 6 (1.63%) PMP
5 5 (1.36%) MCP
5 5 (1.36%) MCSE
6 4 (1.08%) Cisco Certification
7 3 (0.81%) CCIE
7 3 (0.81%) CCNP
7 3 (0.81%) CISSP
7 3 (0.81%) Master's Degree
7 3 (0.81%) SC Cleared
7 3 (0.81%) Security Cleared
7 3 (0.81%) TOGAF Certification
8 2 (0.54%) MBA
9 1 (0.27%) CISM
9 1 (0.27%) GIAC
Quality Assurance & Compliance
1 13 (3.52%) PMO
1 13 (3.52%) QA
2 6 (1.63%) SLA
3 4 (1.08%) GDPR
4 3 (0.81%) PCI DSS
5 1 (0.27%) Data Quality
5 1 (0.27%) GCP
5 1 (0.27%) WCAG
System Software
1 12 (3.25%) Docker
2 10 (2.71%) Active Directory
3 4 (1.08%) HDFS
4 2 (0.54%) Virtual Machines
5 1 (0.27%) LXC
5 1 (0.27%) VMware Infrastructure
5 1 (0.27%) XenServer
Systems Management
1 4 (1.08%) Kubernetes
1 4 (1.08%) Oozie
2 3 (0.81%) Ansible
2 3 (0.81%) Opscode Chef
2 3 (0.81%) Puppet
2 3 (0.81%) Terraform
3 2 (0.54%) cPanel
3 2 (0.54%) Single Sign-On
4 1 (0.27%) CASB
4 1 (0.27%) Grafana
4 1 (0.27%) HP Quality Center
4 1 (0.27%) Pingdom
4 1 (0.27%) WebSphere Cast Iron
4 1 (0.27%) WSUS
4 1 (0.27%) ZABBIX
Vendors
1 37 (10.03%) Salesforce.com
2 32 (8.67%) Microsoft
3 29 (7.86%) Google
4 28 (7.59%) Adobe
5 23 (6.23%) Tableau
6 18 (4.88%) Marketo
7 17 (4.61%) Informatica
8 12 (3.25%) Capita
8 12 (3.25%) Salesforce Marketing Cloud
8 12 (3.25%) Sitecore
9 10 (2.71%) Oracle
10 8 (2.17%) Wallstreet Suite
11 7 (1.90%) SAP
12 6 (1.63%) Remedy
13 5 (1.36%) Alteryx
13 5 (1.36%) Cisco
13 5 (1.36%) NETGEAR
13 5 (1.36%) Sophos
14 4 (1.08%) Facebook
14 4 (1.08%) MuleSoft