Period
to 17 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 92 64 61
Rank change year-on-year -28 -3 -28
Permanent jobs citing Marketing 371 429 553
As % of all permanent IT jobs advertised in the City of London 3.35% 4.32% 4.60%
As % of the General category 6.32% 7.51% 7.56%
Number of salaries quoted 333 365 494
City of London median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +10.53%
10th Percentile £24,000 £31,250 £30,750
90th Percentile £86,000 £92,500 £87,500
Central London median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +10.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,871 5,713 7,317
As % of all permanent IT jobs advertised in the City of London 53.05% 57.46% 60.84%
Number of salaries quoted 5,276 5,119 6,691
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £36,500 £36,250 £36,000
90th Percentile £95,000 £97,500 £90,000
Central London median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - +4.35%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 17 October 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge 0 19 £45,000 -2.70%
Moorgate - 2 £20,750 -
Marketing
Central London

For the 6 months to 17 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 89 (23.99%) Agile Software Development
2 82 (22.10%) Digital Marketing
3 79 (21.29%) HTML
4 71 (19.14%) Finance
5 67 (18.06%) SQL
6 66 (17.79%) Degree
7 65 (17.52%) CSS
8 60 (16.17%) CRM
9 59 (15.90%) JavaScript
10 52 (14.02%) Analytics
11 49 (13.21%) Python
12 43 (11.59%) Retail
13 42 (11.32%) Amazon AWS
14 41 (11.05%) Advertising
14 41 (11.05%) Analytical Skills
15 37 (9.97%) Salesforce.com
16 36 (9.70%) Microsoft
16 36 (9.70%) Web Development
17 35 (9.43%) Microsoft Azure
17 35 (9.43%) .NET
18 34 (9.16%) SQL Server
19 33 (8.89%) Project Management
19 33 (8.89%) CMS
19 33 (8.89%) Google
20 32 (8.63%) DevOps
21 31 (8.36%) Git (software)
21 31 (8.36%) C#
22 30 (8.09%) Linux
22 30 (8.09%) Problem-Solving
23 29 (7.82%) PHP

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (8.89%) CMS
2 13 (3.50%) WordPress
3 12 (3.23%) Umbraco
4 10 (2.70%) Apache Spark
5 9 (2.43%) Confluence
6 8 (2.16%) SAS
7 6 (1.62%) Drupal
7 6 (1.62%) EPiServer
7 6 (1.62%) Kentico
8 5 (1.35%) Apache
8 5 (1.35%) Apache Pig
8 5 (1.35%) Sitecore CMS
9 4 (1.08%) Adobe Experience Manager
9 4 (1.08%) Marvel
10 2 (0.54%) SharePoint
10 2 (0.54%) SharePoint 2013
11 1 (0.27%) Elasticsearch
11 1 (0.27%) Mule
11 1 (0.27%) nginx
11 1 (0.27%) PrestaShop
Applications
1 20 (5.39%) Microsoft Office
2 15 (4.04%) Microsoft Excel
3 11 (2.96%) MS Visio
4 9 (2.43%) Photoshop
5 8 (2.16%) Adobe Illustrator
6 6 (1.62%) InVision
6 6 (1.62%) Microsoft PowerPoint
7 4 (1.08%) InDesign
7 4 (1.08%) Microsoft Project
8 2 (0.54%) Adobe Premiere
8 2 (0.54%) Spreadsheet
9 1 (0.27%) Adobe After Effects
9 1 (0.27%) Adobe Creative Suite
9 1 (0.27%) Autodesk Flame
Business Applications
1 8 (2.16%) Eloqua
2 7 (1.89%) Salesforce.com CRM
3 6 (1.62%) Dynamics CRM
4 2 (0.54%) FastStats
4 2 (0.54%) NetSuite
4 2 (0.54%) Raiser's Edge
5 1 (0.27%) Magento
5 1 (0.27%) Radian6
5 1 (0.27%) WebTrends
Cloud Services
1 42 (11.32%) Amazon AWS
2 35 (9.43%) Microsoft Azure
3 19 (5.12%) Google Analytics
4 17 (4.58%) SaaS
5 10 (2.70%) GitHub
6 8 (2.16%) Salesforce Service Cloud
7 7 (1.89%) Google Cloud Platform
8 6 (1.62%) Adobe Analytics
8 6 (1.62%) Office 365
9 5 (1.35%) PaaS
10 4 (1.08%) Adobe Creative Cloud
10 4 (1.08%) Cloud Computing
10 4 (1.08%) Salesforce Sales Cloud
11 3 (0.81%) Datadog
11 3 (0.81%) IaaS
11 3 (0.81%) Silverpop
12 2 (0.54%) Boomi
12 2 (0.54%) FinancialForce
12 2 (0.54%) iPaaS
12 2 (0.54%) Trello
Communications & Networking
1 7 (1.89%) SMS
2 5 (1.35%) DNS
2 5 (1.35%) Remote Desktop
2 5 (1.35%) TCP/IP
3 4 (1.08%) Internet
3 4 (1.08%) SSL
3 4 (1.08%) VoIP
3 4 (1.08%) WAN
4 3 (0.81%) 802.11
4 3 (0.81%) ATM
4 3 (0.81%) BGP
4 3 (0.81%) EIGRP
4 3 (0.81%) Ethernet
4 3 (0.81%) H.323
4 3 (0.81%) LAN
4 3 (0.81%) MGCP
4 3 (0.81%) MPLS
4 3 (0.81%) SNMP
4 3 (0.81%) VPN
4 3 (0.81%) WLAN
Database & Business Intelligence
1 34 (9.16%) SQL Server
2 23 (6.20%) Data Warehouse
3 20 (5.39%) MySQL
4 19 (5.12%) Relational Database
5 18 (4.85%) Big Data
5 18 (4.85%) SQL Server 2008
6 16 (4.31%) SQL Server Integration Services
7 13 (3.50%) Hadoop
8 9 (2.43%) Power BI
8 9 (2.43%) SQL Server 2012
9 6 (1.62%) MongoDB
10 5 (1.35%) Apache Cassandra
10 5 (1.35%) Apache Hive
10 5 (1.35%) Blockchain
10 5 (1.35%) SQL Server Reporting Services
11 4 (1.08%) Data Mining
11 4 (1.08%) SQL Server 2014
11 4 (1.08%) Sqoop
12 3 (0.81%) PostgreSQL
13 2 (0.54%) SQL Server 2000
Development Applications
1 31 (8.36%) Git (software)
2 19 (5.12%) JIRA
3 12 (3.23%) Team Foundation Server
4 11 (2.96%) Dreamweaver
5 10 (2.70%) Grunt
5 10 (2.70%) gulp
6 7 (1.89%) Jenkins
6 7 (1.89%) TeamCity
7 4 (1.08%) Octopus Deploy
7 4 (1.08%) Selenium
7 4 (1.08%) Visual Studio
8 3 (0.81%) Atlassian Bamboo
8 3 (0.81%) Bitbucket
8 3 (0.81%) Jasmine
9 2 (0.54%) IntelliJ
9 2 (0.54%) JIRA Agile
9 2 (0.54%) NUnit
9 2 (0.54%) Subversion
9 2 (0.54%) webpack
10 1 (0.27%) GoCD
General
1 71 (19.14%) Finance
2 43 (11.59%) Retail
3 41 (11.05%) Advertising
4 14 (3.77%) Games
5 11 (2.96%) Banking
6 8 (2.16%) Legal
7 7 (1.89%) Telecoms
8 6 (1.62%) Law
9 5 (1.35%) Back Office
9 5 (1.35%) Billing
9 5 (1.35%) Publishing
10 4 (1.08%) Manufacturing
11 3 (0.81%) Electronics
12 2 (0.54%) Interactive Media
12 2 (0.54%) Pharmaceutical
12 2 (0.54%) Private Banking
13 1 (0.27%) Investment Banking
13 1 (0.27%) Italian Language
13 1 (0.27%) Retail Banking
13 1 (0.27%) Spanish Language
Job Titles
1 74 (19.95%) Developer
2 42 (11.32%) Analyst
3 35 (9.43%) Consultant
4 28 (7.55%) Senior Developer
5 20 (5.39%) Data Scientist
6 16 (4.31%) Graduate
6 16 (4.31%) Marketing Manager
6 16 (4.31%) Product Manager
6 16 (4.31%) Recruitment Consultant
7 15 (4.04%) Marketing Executive
8 14 (3.77%) Architect
8 14 (3.77%) Database Engineer
9 13 (3.50%) PHP Developer
10 12 (3.23%) Project Manager
11 11 (2.96%) .NET Developer
11 11 (2.96%) DevOps Engineer
11 11 (2.96%) Graduate Consultant
11 11 (2.96%) Graduate Recruitment Consultant
11 11 (2.96%) Trainee
11 11 (2.96%) Trainee Consultant
Libraries, Frameworks & Software Standards
1 79 (21.29%) HTML
2 65 (17.52%) CSS
3 35 (9.43%) .NET
4 21 (5.66%) HTML5
5 20 (5.39%) Web Services
6 19 (5.12%) jQuery
6 19 (5.12%) React
7 18 (4.85%) CSS3
8 16 (4.31%) RESTful
8 16 (4.31%) Twitter Bootstrap
9 15 (4.04%) Sass
10 14 (3.77%) SOAP
10 14 (3.77%) XML
11 13 (3.50%) JSON
11 13 (3.50%) REST
12 12 (3.23%) AngularJS
12 12 (3.23%) Node.js
12 12 (3.23%) Vue.js
13 11 (2.96%) LAMP
14 9 (2.43%) ASP.NET
Miscellaneous
1 41 (11.05%) Analytical Skills
2 26 (7.01%) Computer Science
3 22 (5.93%) User Experience
4 15 (4.04%) Mobile App
4 15 (4.04%) Social Media
5 10 (2.70%) Fintech
6 9 (2.43%) Data Centre
6 9 (2.43%) Self-Motivation
7 8 (2.16%) Algorithms
8 7 (1.89%) Marketing Technology
8 7 (1.89%) Virtual Team
9 5 (1.35%) Digital Media
9 5 (1.35%) Reinsurance
10 4 (1.08%) Management Information System
11 3 (0.81%) Augmented Reality
11 3 (0.81%) Data Structures
11 3 (0.81%) Enterprise Software
11 3 (0.81%) Linux Command Line
11 3 (0.81%) NHS
11 3 (0.81%) Smartphone
Operating Systems
1 30 (8.09%) Linux
2 15 (4.04%) Windows
3 6 (1.62%) Unix
4 5 (1.35%) Mac OS
4 5 (1.35%) Windows 10
4 5 (1.35%) Windows 7
4 5 (1.35%) Windows Server
4 5 (1.35%) Windows Server 2012
5 4 (1.08%) Android
6 2 (0.54%) Apple iOS
6 2 (0.54%) Debian
7 1 (0.27%) Mac OS X Server
7 1 (0.27%) Red Hat Enterprise Linux
Processes & Methodologies
1 89 (23.99%) Agile Software Development
2 82 (22.10%) Digital Marketing
3 60 (16.17%) CRM
4 52 (14.02%) Analytics
5 36 (9.70%) Web Development
6 33 (8.89%) Project Management
7 32 (8.63%) DevOps
8 30 (8.09%) Problem-Solving
9 28 (7.55%) Business Development
10 27 (7.28%) E-Commerce
10 27 (7.28%) Mentoring
10 27 (7.28%) Stakeholder Management
11 25 (6.74%) Scrum
12 23 (6.20%) Data Science
12 23 (6.20%) Marketing Automation
12 23 (6.20%) Product Management
13 20 (5.39%) Mathematics
13 20 (5.39%) SEO
14 19 (5.12%) ETL
14 19 (5.12%) OO
Programming Languages
1 67 (18.06%) SQL
2 59 (15.90%) JavaScript
3 49 (13.21%) Python
4 31 (8.36%) C#
5 29 (7.82%) PHP
6 25 (6.74%) Java
7 23 (6.20%) T-SQL
8 11 (2.96%) R
9 9 (2.43%) PHP 7
10 7 (1.89%) Bash Shell
11 5 (1.35%) PowerShell
12 4 (1.08%) Scala
12 4 (1.08%) VBA
13 3 (0.81%) Apex Code
13 3 (0.81%) C
13 3 (0.81%) Go
13 3 (0.81%) Groovy
13 3 (0.81%) Perl
13 3 (0.81%) Ruby
13 3 (0.81%) Shell Script
Qualifications
1 66 (17.79%) Degree
2 14 (3.77%) Computer Science Degree
3 7 (1.89%) Numerate Degree
4 6 (1.62%) Microsoft Certification
4 6 (1.62%) PhD
5 5 (1.35%) Cisco Certification
5 5 (1.35%) Master's Degree
5 5 (1.35%) MCP
5 5 (1.35%) MCSE
6 4 (1.08%) CCIE
7 3 (0.81%) CCNP
7 3 (0.81%) SC Cleared
7 3 (0.81%) Security Cleared
8 2 (0.54%) CISSP
8 2 (0.54%) MBA
8 2 (0.54%) PMI Certification
8 2 (0.54%) PMP
9 1 (0.27%) CISM
9 1 (0.27%) GIAC
9 1 (0.27%) GSEC
Quality Assurance & Compliance
1 11 (2.96%) QA
2 9 (2.43%) GDPR
2 9 (2.43%) PMO
3 6 (1.62%) SLA
4 2 (0.54%) Data Quality
4 2 (0.54%) ISO/IEC 27001
4 2 (0.54%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
4 2 (0.54%) NIST 800
4 2 (0.54%) Sarbanes-Oxley
4 2 (0.54%) SSAE 16
5 1 (0.27%) PCI DSS
5 1 (0.27%) WCAG
System Software
1 19 (5.12%) Docker
2 9 (2.43%) Active Directory
3 4 (1.08%) HDFS
4 2 (0.54%) Virtual Machines
5 1 (0.27%) LXC
5 1 (0.27%) StorNext
Systems Management
1 10 (2.70%) Kubernetes
2 9 (2.43%) Ansible
3 6 (1.62%) Terraform
4 5 (1.35%) Puppet
5 4 (1.08%) Oozie
6 3 (0.81%) Nagios
6 3 (0.81%) ZABBIX
7 2 (0.54%) cPanel
7 2 (0.54%) HP Quality Center
7 2 (0.54%) Single Sign-On
8 1 (0.27%) CASB
8 1 (0.27%) Opscode Chef
8 1 (0.27%) SCCM
8 1 (0.27%) Systems Management Server (SMS)
8 1 (0.27%) WebSphere Cast Iron
Vendors
1 37 (9.97%) Salesforce.com
2 36 (9.70%) Microsoft
3 33 (8.89%) Google
4 23 (6.20%) Marketo
5 21 (5.66%) Tableau
6 19 (5.12%) Adobe
7 15 (4.04%) Informatica
8 11 (2.96%) Remedy
8 11 (2.96%) Salesforce Marketing Cloud
9 9 (2.43%) Oracle
10 8 (2.16%) Facebook
10 8 (2.16%) SAP
11 7 (1.89%) HubSpot
11 7 (1.89%) Sitecore
12 6 (1.62%) Pardot
13 5 (1.35%) Cisco
13 5 (1.35%) NETGEAR
13 5 (1.35%) Sophos
14 4 (1.08%) MicroStrategy
15 3 (0.81%) Wallstreet Suite