Period
to 22 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
22 Jun 2018
Same period 2017 Same period 2016
Rank 106 58 39
Rank change year-on-year -48 -19 -9
Permanent jobs citing Marketing 344 480 774
As % of all permanent IT jobs advertised in the City of London 3.10% 4.73% 5.74%
As % of the General category 5.35% 8.49% 9.53%
Number of salaries quoted 292 404 668
City of London median annual salary £52,500 £52,500 £55,000
Median salary % change year-on-year - -4.55% +12.24%
10th Percentile £21,288 £31,250 £29,750
90th Percentile £89,750 £82,500 £83,750
Central London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +15.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,425 5,653 8,118
As % of all permanent IT jobs advertised in the City of London 57.86% 55.67% 60.25%
Number of salaries quoted 5,705 5,077 7,349
City of London median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - +4.35%
10th Percentile £37,000 £35,000 £35,000
90th Percentile £95,950 £96,250 £88,750
Central London median annual salary £61,625 £60,000 £57,500
% change year-on-year +2.71% +4.35% +4.55%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing in the City of London over the 6 months to 22 June 2018.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 22 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 14 £45,000 -
Moorgate - 1 £40,000 -
Marketing
Central London

For the 6 months to 22 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 98 (28.49%) Agile Software Development
2 92 (26.74%) Finance
3 65 (18.90%) CRM
4 62 (18.02%) Digital Marketing
5 61 (17.73%) Degree
6 60 (17.44%) Project Management
7 59 (17.15%) SQL
8 48 (13.95%) E-Commerce
8 48 (13.95%) Analytics
9 41 (11.92%) HTML
9 41 (11.92%) Retail
10 40 (11.63%) JavaScript
10 40 (11.63%) Analytical Skills
11 39 (11.34%) Advertising
12 38 (11.05%) Scrum
13 37 (10.76%) Microsoft
14 36 (10.47%) Python
14 36 (10.47%) User Experience
15 34 (9.88%) CSS
15 34 (9.88%) Business Intelligence
16 33 (9.59%) Salesforce.com
16 33 (9.59%) .NET
17 31 (9.01%) Stakeholder Management
18 30 (8.72%) SQL Server
18 30 (8.72%) Google
18 30 (8.72%) Business Development
19 29 (8.43%) Microsoft Azure
20 28 (8.14%) Amazon AWS
20 28 (8.14%) Adobe
21 27 (7.85%) Legal

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (5.23%) CMS
2 10 (2.91%) Umbraco
3 9 (2.62%) WordPress
4 8 (2.33%) Apache Spark
4 8 (2.33%) Confluence
5 7 (2.03%) SAS
5 7 (2.03%) Sitecore CMS
6 6 (1.74%) Drupal
7 5 (1.45%) EPiServer
7 5 (1.45%) SharePoint
8 3 (0.87%) Adobe Experience Manager
9 2 (0.58%) Exstream Dialogue
9 2 (0.58%) Oracle SOA Suite
9 2 (0.58%) SharePoint 2013
10 1 (0.29%) Apache
10 1 (0.29%) Apache Pig
10 1 (0.29%) IIS
10 1 (0.29%) Kentico
10 1 (0.29%) Mule
10 1 (0.29%) nginx
Applications
1 10 (2.91%) Microsoft Office
2 8 (2.33%) Microsoft Excel
3 7 (2.03%) Adobe Creative Suite
3 7 (2.03%) Photoshop
4 5 (1.45%) Adobe Illustrator
5 4 (1.16%) Microsoft PowerPoint
5 4 (1.16%) MS Visio
5 4 (1.16%) Spreadsheet
6 2 (0.58%) EngageOne
6 2 (0.58%) InDesign
6 2 (0.58%) Microsoft Project
6 2 (0.58%) QuarkXPress
Business Applications
1 10 (2.91%) Dynamics CRM
2 8 (2.33%) Salesforce.com CRM
3 7 (2.03%) Eloqua
4 4 (1.16%) NetSuite
5 2 (0.58%) Exstream
5 2 (0.58%) FastStats
5 2 (0.58%) Raiser's Edge
6 1 (0.29%) Adobe Campaign
6 1 (0.29%) Dynamics AX
6 1 (0.29%) Dynamics NAV
6 1 (0.29%) Magento
6 1 (0.29%) Radian6
6 1 (0.29%) Shopify
6 1 (0.29%) Social Studio
Cloud Services
1 29 (8.43%) Microsoft Azure
2 28 (8.14%) Amazon AWS
3 23 (6.69%) Google Analytics
4 22 (6.40%) SaaS
5 14 (4.07%) Adobe Analytics
6 6 (1.74%) Office 365
6 6 (1.74%) Salesforce Sales Cloud
6 6 (1.74%) Salesforce Service Cloud
7 5 (1.45%) FinancialForce
7 5 (1.45%) PaaS
8 4 (1.16%) AdWords
8 4 (1.16%) Boomi
8 4 (1.16%) CloudFront
8 4 (1.16%) GitHub
8 4 (1.16%) Trello
9 3 (0.87%) Adobe Creative Cloud
9 3 (0.87%) Amazon EC2
9 3 (0.87%) Amazon ElastiCache
9 3 (0.87%) IaaS
9 3 (0.87%) Route 53
Communications & Networking
1 11 (3.20%) SMS
2 7 (2.03%) DNS
3 6 (1.74%) Internet
4 4 (1.16%) Remote Desktop
4 4 (1.16%) SSL
4 4 (1.16%) VPN
4 4 (1.16%) WAN
4 4 (1.16%) Wireless
5 3 (0.87%) ATM
5 3 (0.87%) DHCP
5 3 (0.87%) Ethernet
5 3 (0.87%) Firewall
5 3 (0.87%) Frame Relay
5 3 (0.87%) IPsec
5 3 (0.87%) LAN
5 3 (0.87%) SNMP
5 3 (0.87%) Spanning Tree
5 3 (0.87%) TCP/IP
5 3 (0.87%) VoIP
5 3 (0.87%) WLAN
Database & Business Intelligence
1 30 (8.72%) SQL Server
2 18 (5.23%) Data Warehouse
3 16 (4.65%) SQL Server 2008
4 15 (4.36%) Hadoop
5 14 (4.07%) SQL Server Integration Services
6 13 (3.78%) MySQL
7 9 (2.62%) Big Data
8 7 (2.03%) SQL Server Reporting Services
9 6 (1.74%) Relational Database
9 6 (1.74%) SQL Server 2012
10 5 (1.45%) Apache Hive
11 4 (1.16%) SQL Server 2014
11 4 (1.16%) Sqoop
12 3 (0.87%) Amazon RDS
12 3 (0.87%) GIS
12 3 (0.87%) PostgreSQL
12 3 (0.87%) Power BI
12 3 (0.87%) QlikView
12 3 (0.87%) SQL Server 2000
12 3 (0.87%) SQL Server 2005
Development Applications
1 20 (5.81%) JIRA
2 14 (4.07%) Git (software)
3 10 (2.91%) Team Foundation Server
4 8 (2.33%) Dreamweaver
4 8 (2.33%) TeamCity
5 6 (1.74%) Jenkins
5 6 (1.74%) Octopus Deploy
6 4 (1.16%) Grunt
6 4 (1.16%) gulp
6 4 (1.16%) Subversion
7 3 (0.87%) NUnit
7 3 (0.87%) Selenium
7 3 (0.87%) Visual Studio
8 2 (0.58%) Atlassian Bamboo
8 2 (0.58%) Jasmine
8 2 (0.58%) JIRA Agile
8 2 (0.58%) JUnit
8 2 (0.58%) webpack
9 1 (0.29%) Bitbucket
9 1 (0.29%) SpecFlow
General
1 92 (26.74%) Finance
2 41 (11.92%) Retail
3 39 (11.34%) Advertising
4 27 (7.85%) Legal
5 8 (2.33%) Games
6 6 (1.74%) Banking
6 6 (1.74%) Law
6 6 (1.74%) Publishing
6 6 (1.74%) Telecoms
7 4 (1.16%) Billing
7 4 (1.16%) Electronics
7 4 (1.16%) Manufacturing
8 3 (0.87%) Back Office
9 2 (0.58%) Investment Banking
9 2 (0.58%) Military
9 2 (0.58%) Multimedia
10 1 (0.29%) Automotive
10 1 (0.29%) Digital Economy
10 1 (0.29%) Italian Language
10 1 (0.29%) Spanish Language
Job Titles
1 50 (14.53%) Developer
2 40 (11.63%) Analyst
3 32 (9.30%) Project Manager
4 31 (9.01%) Consultant
5 27 (7.85%) Product Manager
6 19 (5.52%) Recruitment Consultant
7 17 (4.94%) Business Analyst
7 17 (4.94%) Marketing Manager
7 17 (4.94%) Senior Developer
8 16 (4.65%) Graduate
9 14 (4.07%) Graduate Consultant
9 14 (4.07%) Graduate Recruitment Consultant
10 13 (3.78%) Marketing Executive
11 12 (3.49%) Architect
11 12 (3.49%) Database Engineer
11 12 (3.49%) Trainee
11 12 (3.49%) Trainee Consultant
12 11 (3.20%) E-Commerce Manager
12 11 (3.20%) Technical Analyst
12 11 (3.20%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 41 (11.92%) HTML
2 34 (9.88%) CSS
3 33 (9.59%) .NET
4 19 (5.52%) Web Services
5 13 (3.78%) Mason
6 12 (3.49%) Sass
7 11 (3.20%) jQuery
7 11 (3.20%) React
8 10 (2.91%) Node.js
8 10 (2.91%) REST
9 9 (2.62%) ASP.NET
10 7 (2.03%) .NET Framework
10 7 (2.03%) AngularJS
10 7 (2.03%) RESTful
10 7 (2.03%) Twitter Bootstrap
11 6 (1.74%) ASP.NET MVC
11 6 (1.74%) Django
11 6 (1.74%) HTML5
12 5 (1.45%) CSS3
13 4 (1.16%) Kafka
Miscellaneous
1 40 (11.63%) Analytical Skills
2 36 (10.47%) User Experience
3 17 (4.94%) Computer Science
4 14 (4.07%) Fintech
4 14 (4.07%) Self-Motivation
5 13 (3.78%) Data Centre
5 13 (3.78%) Social Media
6 9 (2.62%) Greenfield Project
6 9 (2.62%) Mobile App
7 8 (2.33%) Virtual Team
8 6 (1.74%) Data Structures
8 6 (1.74%) Management Information System
9 5 (1.45%) Credit Risk
9 5 (1.45%) Marketing Technology
9 5 (1.45%) Reinsurance
9 5 (1.45%) Tandem
10 4 (1.16%) Enterprise Software
10 4 (1.16%) Graphic Design
10 4 (1.16%) PMI
10 4 (1.16%) Private Cloud
Operating Systems
1 18 (5.23%) Linux
2 13 (3.78%) Windows
3 8 (2.33%) Windows Server
4 5 (1.45%) Unix
4 5 (1.45%) Windows 10
5 4 (1.16%) Mac OS
5 4 (1.16%) Windows 7
5 4 (1.16%) Windows Server 2012
6 3 (0.87%) Windows Server 2008
7 2 (0.58%) Android
7 2 (0.58%) Apple iOS
7 2 (0.58%) Debian
8 1 (0.29%) Mac OS X
8 1 (0.29%) Red Hat Enterprise Linux
8 1 (0.29%) VyOS
8 1 (0.29%) Windows Embedded Compact
Processes & Methodologies
1 98 (28.49%) Agile Software Development
2 65 (18.90%) CRM
3 62 (18.02%) Digital Marketing
4 60 (17.44%) Project Management
5 48 (13.95%) Analytics
5 48 (13.95%) E-Commerce
6 38 (11.05%) Scrum
7 34 (9.88%) Business Intelligence
8 31 (9.01%) Stakeholder Management
9 30 (8.72%) Business Development
10 25 (7.27%) ETL
11 24 (6.98%) Mentoring
12 22 (6.40%) Online Marketing
12 22 (6.40%) Web Development
13 21 (6.10%) SEO
14 20 (5.81%) B2B
14 20 (5.81%) Decision-Making
14 20 (5.81%) PRINCE2
14 20 (5.81%) SDLC
15 19 (5.52%) DevOps
Programming Languages
1 59 (17.15%) SQL
2 40 (11.63%) JavaScript
3 36 (10.47%) Python
4 26 (7.56%) C#
5 24 (6.98%) Java
6 19 (5.52%) PHP
7 18 (5.23%) T-SQL
8 7 (2.03%) Bash Shell
9 6 (1.74%) R
9 6 (1.74%) Scala
10 5 (1.45%) PowerShell
10 5 (1.45%) VB.NET
11 3 (0.87%) Apex Code
11 3 (0.87%) Go
11 3 (0.87%) Perl
11 3 (0.87%) Ruby
11 3 (0.87%) Shell Script
11 3 (0.87%) VBA
12 2 (0.58%) Bourne shell
12 2 (0.58%) ES6
Qualifications
1 61 (17.73%) Degree
2 8 (2.33%) PMI Certification
3 7 (2.03%) Microsoft Certification
4 6 (1.74%) Computer Science Degree
4 6 (1.74%) PMP
5 4 (1.16%) Cisco Certification
5 4 (1.16%) MCP
5 4 (1.16%) MCSE
6 3 (0.87%) CCIE
6 3 (0.87%) CCNP
6 3 (0.87%) CISSP
6 3 (0.87%) Master's Degree
6 3 (0.87%) MBA
6 3 (0.87%) SC Cleared
6 3 (0.87%) Security Cleared
6 3 (0.87%) TOGAF Certification
7 2 (0.58%) Numerate Degree
7 2 (0.58%) PhD
8 1 (0.29%) CCNA
8 1 (0.29%) MCSA
Quality Assurance & Compliance
1 13 (3.78%) PMO
2 12 (3.49%) QA
3 9 (2.62%) SLA
4 5 (1.45%) GDPR
4 5 (1.45%) PCI DSS
5 1 (0.29%) GCP
5 1 (0.29%) WCAG
System Software
1 10 (2.91%) Docker
2 9 (2.62%) Active Directory
3 4 (1.16%) HDFS
4 3 (0.87%) VMware Infrastructure
5 2 (0.58%) Virtual Machines
6 1 (0.29%) LXC
6 1 (0.29%) XenServer
Systems Management
1 5 (1.45%) Opscode Chef
1 5 (1.45%) Puppet
2 4 (1.16%) Kubernetes
2 4 (1.16%) Oozie
3 3 (0.87%) Ansible
3 3 (0.87%) Terraform
4 2 (0.58%) cPanel
4 2 (0.58%) Single Sign-On
5 1 (0.29%) CASB
5 1 (0.29%) Grafana
5 1 (0.29%) Pingdom
5 1 (0.29%) WebSphere Cast Iron
5 1 (0.29%) WSUS
5 1 (0.29%) ZABBIX
Vendors
1 37 (10.76%) Microsoft
2 33 (9.59%) Salesforce.com
3 30 (8.72%) Google
4 28 (8.14%) Adobe
5 17 (4.94%) Tableau
6 15 (4.36%) Informatica
7 11 (3.20%) Capita
7 11 (3.20%) Oracle
8 10 (2.91%) Salesforce Marketing Cloud
9 9 (2.62%) Sitecore
10 6 (1.74%) SAP
10 6 (1.74%) Wallstreet Suite
11 5 (1.45%) Alteryx
11 5 (1.45%) Cisco
11 5 (1.45%) Twitter
12 4 (1.16%) Facebook
12 4 (1.16%) MicroStrategy
12 4 (1.16%) MuleSoft
12 4 (1.16%) Siebel
12 4 (1.16%) Sophos