Period
to 12 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 12 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
Central London > City of London
6 months to
12 Aug 2020
Same period 2019 Same period 2018
Rank 56 61 96
Rank change year-on-year +5 +35 -33
Permanent jobs citing Marketing 212 463 373
As % of all permanent jobs advertised in the City of London 4.31% 4.56% 3.42%
As % of the General category 8.59% 9.04% 6.00%
Number of salaries quoted 176 449 329
Median annual salary £56,250 £57,500 £52,500
Median salary % change year-on-year -2.17% +9.52% +2.44%
10th Percentile £37,500 £31,250 £21,250
90th Percentile £89,375 £95,000 £87,500
Central London median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +10.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,469 5,124 6,212
As % of all permanent IT jobs advertised in the City of London 50.17% 50.52% 56.99%
Number of salaries quoted 2,167 4,524 5,514
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £42,066 £37,500 £37,000
90th Percentile £105,000 £97,500 £95,000
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Marketing
Job Vacancy Trend in the City of London

Job postings citing Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing in the City of London

Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Marketing in the City of London.

Salary trend for Marketing in the City of London

Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Marketing in the City of London over the 6 months to 12 August 2020.

Salary histogram for Marketing in the City of London

Marketing
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the City of London region over the 6 months to 12 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge +12 4 £34,000 -47.69%
Marketing
Central London

For the 6 months to 12 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Marketing.

1 60 (28.30%) Agile Software Development
2 56 (26.42%) Digital Marketing
3 53 (25.00%) Analytics
3 53 (25.00%) Finance
4 46 (21.70%) JavaScript
5 35 (16.51%) HTML
5 35 (16.51%) Degree
6 34 (16.04%) Python
7 33 (15.57%) Microsoft
7 33 (15.57%) CSS
8 32 (15.09%) SQL
9 30 (14.15%) User Experience
9 30 (14.15%) Analytical Skills
10 28 (13.21%) Business Intelligence
11 27 (12.74%) CRM
11 27 (12.74%) SaaS
12 26 (12.26%) Telecoms
13 25 (11.79%) B2B
14 24 (11.32%) Decision-Making
15 23 (10.85%) Fintech
15 23 (10.85%) Big Data
16 21 (9.91%) AWS
16 21 (9.91%) Salesforce.com
17 20 (9.43%) Microsoft Office
18 19 (8.96%) Advertising
18 19 (8.96%) Web Development
19 18 (8.49%) Law
19 18 (8.49%) Java
19 18 (8.49%) Git (software)
19 18 (8.49%) Apache Spark

Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (8.49%) Apache Spark
2 9 (4.25%) IIS
3 8 (3.77%) Apache
4 5 (2.36%) Apache Airflow
4 5 (2.36%) Luigi
5 4 (1.89%) Tomcat
6 3 (1.42%) CMS
6 3 (1.42%) Mule
6 3 (1.42%) Mule ESB
7 2 (0.94%) SharePoint
8 1 (0.47%) Adobe Experience Manager
8 1 (0.47%) Confluence
8 1 (0.47%) Headless CMS
8 1 (0.47%) SAS
8 1 (0.47%) Sitecore CMS
8 1 (0.47%) Umbraco
8 1 (0.47%) WordPress
Applications
1 20 (9.43%) Microsoft Office
2 9 (4.25%) InVision
2 9 (4.25%) Microsoft Excel
2 9 (4.25%) Photoshop
2 9 (4.25%) Sketch
3 4 (1.89%) Adobe Illustrator
3 4 (1.89%) Microsoft PowerPoint
4 3 (1.42%) Zeplin
5 2 (0.94%) Adobe Premiere
5 2 (0.94%) EViews
5 2 (0.94%) Stata
6 1 (0.47%) Adobe After Effects
6 1 (0.47%) InDesign
Business Applications
1 9 (4.25%) Dynamics CRM
2 4 (1.89%) FastStats
2 4 (1.89%) Unica
3 1 (0.47%) Magento
3 1 (0.47%) NetSuite
3 1 (0.47%) Payment Gateway
Cloud Services
1 27 (12.74%) SaaS
2 21 (9.91%) AWS
3 16 (7.55%) Azure
4 12 (5.66%) Office 365
5 11 (5.19%) Google Analytics
6 10 (4.72%) Adobe Creative Cloud
7 7 (3.30%) Power Platform
8 5 (2.36%) Amazon S3
9 4 (1.89%) Azure Active Directory
9 4 (1.89%) GCP
10 3 (1.42%) PaaS
10 3 (1.42%) Salesforce Service Cloud
11 2 (0.94%) Dynamics 365
11 2 (0.94%) IaaS
12 1 (0.47%) Adobe Analytics
12 1 (0.47%) Amazon Kinesis
12 1 (0.47%) Amazon Neptune
12 1 (0.47%) Heroku
12 1 (0.47%) Trello
12 1 (0.47%) WhatsApp
Communications & Networking
1 6 (2.83%) Firewall
1 6 (2.83%) Internet
2 4 (1.89%) Cisco ASA
2 4 (1.89%) Cisco Firepower
2 4 (1.89%) Cisco IOS
2 4 (1.89%) Cisco Nexus
2 4 (1.89%) DHCP
2 4 (1.89%) DNS
2 4 (1.89%) RSVP
2 4 (1.89%) VLAN
2 4 (1.89%) VoIP
2 4 (1.89%) VPN
3 1 (0.47%) HTTP
Database & Business Intelligence
1 23 (10.85%) Big Data
2 14 (6.60%) SQL Server
3 12 (5.66%) MySQL
4 9 (4.25%) Hadoop
5 8 (3.77%) Data Warehouse
6 7 (3.30%) Power BI
7 6 (2.83%) NoSQL
8 5 (2.36%) Looker
8 5 (2.36%) PostgreSQL
9 4 (1.89%) Data Lake
10 3 (1.42%) Apache Hive
10 3 (1.42%) BigQuery
10 3 (1.42%) HBase
11 2 (0.94%) Apache Cassandra
11 2 (0.94%) MariaDB
11 2 (0.94%) QlikView
11 2 (0.94%) Relational Database
11 2 (0.94%) SQL Server Analysis Services
12 1 (0.47%) Amazon Athena
12 1 (0.47%) Amazon DynamoDB
Development Applications
1 18 (8.49%) Git (software)
2 4 (1.89%) JUnit
2 4 (1.89%) TeamCity
2 4 (1.89%) VersionOne
3 3 (1.42%) Cucumber
3 3 (1.42%) JBehave
3 3 (1.42%) Maven
3 3 (1.42%) Visual Studio
4 2 (0.94%) Bitbucket
4 2 (0.94%) Eclipse
4 2 (0.94%) Grunt
4 2 (0.94%) gulp
4 2 (0.94%) Mercurial
4 2 (0.94%) Postman
4 2 (0.94%) PyCharm
4 2 (0.94%) RStudio
4 2 (0.94%) Selenium IDE
4 2 (0.94%) SpecFlow
4 2 (0.94%) Subversion
4 2 (0.94%) Visual Studio Code
General
1 53 (25.00%) Finance
2 26 (12.26%) Telecoms
3 19 (8.96%) Advertising
4 18 (8.49%) Law
4 18 (8.49%) Public Sector
5 17 (8.02%) Retail
6 15 (7.08%) Electronics
6 15 (7.08%) Manufacturing
7 12 (5.66%) Banking
8 6 (2.83%) Games
9 5 (2.36%) Investment Banking
9 5 (2.36%) Legal
10 3 (1.42%) Automotive
10 3 (1.42%) Retail Banking
11 1 (0.47%) Brand Awareness
11 1 (0.47%) French Language
11 1 (0.47%) Front Office
11 1 (0.47%) German Language
11 1 (0.47%) Local Government
11 1 (0.47%) Spanish Language
Job Titles
1 32 (15.09%) Developer
2 21 (9.91%) Designer
3 19 (8.96%) Architect
4 17 (8.02%) Full Stack Developer
5 16 (7.55%) UX Designer
6 12 (5.66%) Analyst
6 12 (5.66%) Product Manager
7 11 (5.19%) Data Scientist
7 11 (5.19%) Java Developer
8 10 (4.72%) Data Engineer
8 10 (4.72%) UI Designer
8 10 (4.72%) UI/UX Designer
9 9 (4.25%) Consultant
9 9 (4.25%) IT Manager
9 9 (4.25%) Senior Manager
10 8 (3.77%) Administrator
11 7 (3.30%) C# Developer
11 7 (3.30%) Project Manager
11 7 (3.30%) Support Engineer
12 6 (2.83%) Account Manager
Libraries, Frameworks & Software Standards
1 35 (16.51%) HTML
2 33 (15.57%) CSS
3 17 (8.02%) AngularJS
4 16 (7.55%) REST
5 15 (7.08%) React
6 14 (6.60%) HTML5
7 12 (5.66%) Kafka
8 11 (5.19%) Sass
9 9 (4.25%) Laravel
10 8 (3.77%) RESTful
10 8 (3.77%) Web Services
11 6 (2.83%) Symfony
12 5 (2.36%) Node.js
12 5 (2.36%) SOAP
13 4 (1.89%) .NET
13 4 (1.89%) COM
13 4 (1.89%) CSS3
13 4 (1.89%) Twitter Bootstrap
14 3 (1.42%) jQuery
14 3 (1.42%) Spring
Miscellaneous
1 30 (14.15%) Analytical Skills
1 30 (14.15%) User Experience
2 14 (6.60%) Social Media
3 6 (2.83%) Mobile App
3 6 (2.83%) Virtual Team
4 5 (2.36%) Algorithms
4 5 (2.36%) Management Information System
4 5 (2.36%) Marketing Technology
5 4 (1.89%) EFT
6 3 (1.42%) Mobile Games
6 3 (1.42%) Self-Motivation
6 3 (1.42%) Social Network
7 2 (0.94%) Animation
7 2 (0.94%) Greenfield Project
8 1 (0.47%) Analytical Mindset
8 1 (0.47%) Data Structures
8 1 (0.47%) Hybrid Cloud
8 1 (0.47%) Lidar
8 1 (0.47%) Photography
8 1 (0.47%) Reinsurance
Operating Systems
1 12 (5.66%) Apple iOS
2 11 (5.19%) Android
3 10 (4.72%) Windows
3 10 (4.72%) Windows Server
4 4 (1.89%) Windows Server 2012
5 2 (0.94%) Linux
5 2 (0.94%) Unix
Processes & Methodologies
1 60 (28.30%) Agile Software Development
2 56 (26.42%) Digital Marketing
3 53 (25.00%) Analytics
4 28 (13.21%) Business Intelligence
5 27 (12.74%) CRM
6 25 (11.79%) B2B
7 24 (11.32%) Decision-Making
8 23 (10.85%) Fintech
9 19 (8.96%) Web Development
10 18 (8.49%) Data Science
11 17 (8.02%) Marketing Automation
11 17 (8.02%) Project Management
12 16 (7.55%) E-Commerce
13 15 (7.08%) Programme Management
14 13 (6.13%) Marketing Strategy
14 13 (6.13%) Product Management
14 13 (6.13%) Requirements Gathering
14 13 (6.13%) Scrum
15 11 (5.19%) Machine Learning
15 11 (5.19%) Presales
Programming Languages
1 46 (21.70%) JavaScript
2 34 (16.04%) Python
3 32 (15.09%) SQL
4 18 (8.49%) Java
5 14 (6.60%) C#
6 11 (5.19%) PHP
7 10 (4.72%) Ruby
8 9 (4.25%) R
9 6 (2.83%) PowerShell
9 6 (2.83%) Scala
10 5 (2.36%) ES6
10 5 (2.36%) TypeScript
11 4 (1.89%) T-SQL
12 3 (1.42%) Shell Script
13 2 (0.94%) Apex Code
13 2 (0.94%) Apple Swift
13 2 (0.94%) Bash Shell
13 2 (0.94%) Java 8
13 2 (0.94%) Objective-C
13 2 (0.94%) PHP 7
Qualifications
1 35 (16.51%) Degree
2 6 (2.83%) Master's Degree
2 6 (2.83%) Numerate Degree
2 6 (2.83%) SANS
3 3 (1.42%) Computer Science Degree
3 3 (1.42%) PhD
4 2 (0.94%) MBA
5 1 (0.47%) ACCA
5 1 (0.47%) CCA
Quality Assurance & Compliance
1 4 (1.89%) GDPR
2 3 (1.42%) QA
3 2 (0.94%) Data Quality
4 1 (0.47%) PMO
System Software
1 16 (7.55%) Docker
2 10 (4.72%) Active Directory
3 5 (2.36%) VMware Infrastructure
4 4 (1.89%) Hyper-V
5 3 (1.42%) HDFS
6 1 (0.47%) Virtual Machines
Systems Management
1 7 (3.30%) Ansible
1 7 (3.30%) Opscode Chef
1 7 (3.30%) Puppet
2 6 (2.83%) QRadar
2 6 (2.83%) Terraform
3 4 (1.89%) Backup Exec
3 4 (1.89%) Kubernetes
3 4 (1.89%) Symantec Endpoint Protection
4 3 (1.42%) Argo
4 3 (1.42%) Oozie
5 2 (0.94%) Salt
6 1 (0.47%) Grafana
6 1 (0.47%) Kibana
6 1 (0.47%) Prometheus
Vendors
1 33 (15.57%) Microsoft
2 21 (9.91%) Salesforce.com
3 16 (7.55%) Google
4 15 (7.08%) SAP
5 14 (6.60%) Adobe
6 13 (6.13%) IBM
7 11 (5.19%) Tableau
8 10 (4.72%) Cisco
9 7 (3.30%) Dell
10 6 (2.83%) ArcSight
10 6 (2.83%) BeyondTrust
10 6 (2.83%) Bomgar
10 6 (2.83%) CheckPoint
10 6 (2.83%) CyberArk
10 6 (2.83%) LogRhythm
10 6 (2.83%) NetWitness
10 6 (2.83%) Palo Alto
10 6 (2.83%) Splunk
10 6 (2.83%) Thycotic
11 5 (2.36%) CA Agile Central