The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
London / City of London
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 198 231 257
Rank change year-on-year +33 +26  
Permanent jobs citing Google Analytics 30 32 70
As % of all permanent IT jobs advertised in the City of London 0.58% 0.44% 0.67%
As % of the Cloud Services category 3.88% 3.67% 9.09%
Number of salaries quoted 21 32 55
Median salary £42,500 £50,000 £40,000
Median salary % change year-on-year -15.00% +25.00%  
90% offered a salary of more than £31,500 £29,000 £20,500
10% offered a salary of more than £52,500 £55,000 £55,000
UK excluding London median salary £35,000 £32,500 £29,575
% change year-on-year +7.69% +9.89%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for cloud computing skills.

Cloud Computing Skills
City of London
Permanent job vacancies with a requirement for cloud computing skills 774 873 770
As % of all permanent IT job vacancies advertised in the City of London 14.95% 12.13% 7.40%
Number of salaries quoted 713 764 661
Median salary £65,000 £60,000 £55,000
Median salary % change year-on-year +8.33% +9.09%  
90% offered a salary of more than £40,000 £40,000 £37,500
10% offered a salary of more than £85,000 £76,600 £85,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the City of London.

Salary trend for Google Analytics in the City of London

Google Analytics
Salary Histogram in the City of London

The salary distribution of IT jobs citing Google Analytics in the City of London over the 3 months to 30 March 2017.

Salary histogram for Google Analytics in the City of London

For the 6 months to 30 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Google Analytics.

1 44 (100.00%) Google
1 44 (100.00%) Analytics
2 16 (36.36%) SEO
3 14 (31.82%) Web Analytics
3 14 (31.82%) Marketing
4 13 (29.55%) Social Media
5 12 (27.27%) SQL
5 12 (27.27%) Business Intelligence
5 12 (27.27%) A/B Testing
6 11 (25.00%) Analytical Skills
6 11 (25.00%) Adobe
7 10 (22.73%) E-Commerce
7 10 (22.73%) HTML
7 10 (22.73%) Adobe Analytics
7 10 (22.73%) Degree
8 9 (20.45%) Tableau
8 9 (20.45%) R
8 9 (20.45%) CSS
9 8 (18.18%) Python
10 7 (15.91%) Java
10 7 (15.91%) JavaScript
10 7 (15.91%) Pay per click
10 7 (15.91%) AdWords
11 6 (13.64%) Mixpanel
11 6 (13.64%) Digital Marketing
11 6 (13.64%) Big Data
11 6 (13.64%) Data Modelling
11 6 (13.64%) Coremetrics
12 5 (11.36%) Data Analysis
12 5 (11.36%) Finance

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.55%) CMS
1 2 (4.55%) IIS
2 1 (2.27%) Confluence
2 1 (2.27%) Drupal
2 1 (2.27%) Joomla!
2 1 (2.27%) Magnolia
2 1 (2.27%) Marvel
2 1 (2.27%) Sitecore CMS
Applications
1 2 (4.55%) MS Office
2 1 (2.27%) Adobe Creative Suite
Business Applications
1 3 (6.82%) Magento
2 2 (4.55%) WebTrends
Cloud Services
1 10 (22.73%) Adobe Analytics
2 7 (15.91%) AdWords
3 2 (4.55%) AdSense
3 2 (4.55%) NUVI
4 1 (2.27%) Flurry Analytics
4 1 (2.27%) Google Tag Manager
4 1 (2.27%) Microsoft Azure
4 1 (2.27%) SaaS
Communications & Networking
1 4 (9.09%) Internet
2 1 (2.27%) TCP/IP
2 1 (2.27%) VoIP
Database & Business Intelligence
1 6 (13.64%) Big Data
1 6 (13.64%) Mixpanel
2 5 (11.36%) Power BI
3 4 (9.09%) MySQL
4 1 (2.27%) QlikView
Development Applications
1 2 (4.55%) JIRA
2 1 (2.27%) Axure RP
2 1 (2.27%) Cucumber
2 1 (2.27%) Git (software)
General
1 14 (31.82%) Marketing
2 5 (11.36%) Finance
3 3 (6.82%) Advertising
3 3 (6.82%) Games
4 2 (4.55%) Publishing
4 2 (4.55%) Retail
5 1 (2.27%) Banking
Job Titles
1 19 (43.18%) Analyst
2 9 (20.45%) Data Analyst
3 6 (13.64%) Insight Analyst
4 5 (11.36%) Business Intelligence Analyst
4 5 (11.36%) Data Insight Analyst
4 5 (11.36%) Insight Data Analyst
5 4 (9.09%) Developer
5 4 (9.09%) Digital Analyst
5 4 (9.09%) Social Media Specialist
6 3 (6.82%) Analytics Manager
6 3 (6.82%) Google Analytics Manager
7 2 (4.55%) Campaign Executive
7 2 (4.55%) Digital Executive
7 2 (4.55%) IT Analyst
7 2 (4.55%) Junior Data Analyst
7 2 (4.55%) Marketing Manager
7 2 (4.55%) SQL Analyst
7 2 (4.55%) Web Analyst
7 2 (4.55%) Web Developer
7 2 (4.55%) Web Manager
Libraries, Frameworks & Software Standards
1 10 (22.73%) HTML
2 9 (20.45%) CSS
3 5 (11.36%) jQuery
4 4 (9.09%) Ajax
5 2 (4.55%) .NET
5 2 (4.55%) ASP.NET
5 2 (4.55%) XML
6 1 (2.27%) AngularJS
6 1 (2.27%) Backbone.js
6 1 (2.27%) Ember.js
6 1 (2.27%) Gherkin
6 1 (2.27%) React
Miscellaneous
1 13 (29.55%) Social Media
2 11 (25.00%) Analytical Skills
3 5 (11.36%) Credit Risk
4 4 (9.09%) Blog
5 2 (4.55%) Mobile App
5 2 (4.55%) User Experience
6 1 (2.27%) Computer Science
6 1 (2.27%) Digital Media
6 1 (2.27%) New Media
6 1 (2.27%) Smartphone
6 1 (2.27%) Xbox
Operating Systems
1 2 (4.55%) Windows
1 2 (4.55%) Windows Server 2008
1 2 (4.55%) Windows Server 2012
2 1 (2.27%) Android
2 1 (2.27%) Apple iOS
2 1 (2.27%) Windows Server
Processes & Methodologies
1 44 (100.00%) Analytics
2 16 (36.36%) SEO
3 14 (31.82%) Web Analytics
4 12 (27.27%) A/B Testing
4 12 (27.27%) Business Intelligence
5 10 (22.73%) E-Commerce
6 7 (15.91%) Pay per click
7 6 (13.64%) Data Modelling
7 6 (13.64%) Digital Marketing
8 5 (11.36%) Actionable Insight
8 5 (11.36%) B2C
8 5 (11.36%) Campaign Management
8 5 (11.36%) Data Analysis
8 5 (11.36%) Data Visualisation
8 5 (11.36%) ETL
8 5 (11.36%) Visualisation
9 4 (9.09%) Data Extraction
10 3 (6.82%) Agile Software Development
10 3 (6.82%) Email Marketing
10 3 (6.82%) Stakeholder Management
Programming Languages
1 12 (27.27%) SQL
2 9 (20.45%) R
3 8 (18.18%) Python
4 7 (15.91%) Java
4 7 (15.91%) JavaScript
5 5 (11.36%) MATLAB
5 5 (11.36%) VBA
6 4 (9.09%) PHP
7 2 (4.55%) C
Qualifications
1 10 (22.73%) Degree
2 2 (4.55%) MCP
2 2 (4.55%) MCSE
2 2 (4.55%) Microsoft Certification
System Software
1 1 (2.27%) Active Directory
1 1 (2.27%) Hyper-V
Vendors
1 44 (100.00%) Google
2 11 (25.00%) Adobe
3 9 (20.45%) Tableau
4 6 (13.64%) Coremetrics
5 5 (11.36%) IBM
5 5 (11.36%) Twitter
6 3 (6.82%) DoubleClick
6 3 (6.82%) Optimizely
7 2 (4.55%) Crimson Hexagon
7 2 (4.55%) Hitwise
7 2 (4.55%) Microsoft
8 1 (2.27%) Facebook
8 1 (2.27%) Maxymiser
8 1 (2.27%) Salesforce.com
8 1 (2.27%) Sitecore
8 1 (2.27%) Tealium
City, London
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 3 days ago
City, London
Premier Media
Posted: 9 days ago
City, London
Premier Media
Posted: 13 days ago
City, London
Schroders plc
Posted: 19 days ago