Period
to 30 May 2020

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 30 May 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Central London > City of London
6 months to
30 May 2020
Same period 2019 Same period 2018
Rank 224 291 314
Rank change year-on-year +67 +23 -33
Permanent jobs citing Google Analytics 34 30 30
As % of all permanent jobs advertised in the City of London 0.50% 0.30% 0.28%
As % of the Cloud Services category 1.33% 0.88% 1.11%
Number of salaries quoted 27 31 23
Median annual salary £60,000 £50,000 £50,000
Median salary % change year-on-year +20.00% - +17.65%
10th Percentile £42,000 £29,000 £31,250
90th Percentile £75,150 £75,000 £63,500
Central London median annual salary £60,000 £47,500 £50,000
% change year-on-year +26.32% -5.00% +17.65%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for cloud computing skills.

All Cloud Skills
City of London
Permanent vacancies with a requirement for cloud computing skills 2,556 3,413 2,701
As % of all permanent IT jobs advertised in the City of London 37.63% 34.00% 25.41%
Number of salaries quoted 2,212 3,148 2,385
Median annual salary £67,500 £65,000 £65,000
Median salary % change year-on-year +3.85% - +8.33%
10th Percentile £38,525 £36,675 £36,250
90th Percentile £96,250 £95,000 £92,500
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Google Analytics
Job Vacancy Trend in the City of London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Google Analytics in the City of London.

Salary trend for Google Analytics in the City of London

Google Analytics
Salary Histogram in the City of London

Salary distribution for jobs citing Google Analytics in the City of London over the 6 months to 30 May 2020.

Salary histogram for Google Analytics in the City of London

For the 6 months to 30 May 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Google Analytics.

1 34 (100.00%) Google
1 34 (100.00%) Analytics
2 19 (55.88%) JavaScript
3 17 (50.00%) Web Analytics
4 14 (41.18%) Finance
4 14 (41.18%) Marketing
5 13 (38.24%) Agile Software Development
5 13 (38.24%) HTML
5 13 (38.24%) CSS
6 11 (32.35%) HTML5
7 10 (29.41%) SaaS
7 10 (29.41%) Front End Development
8 9 (26.47%) ES6
8 9 (26.47%) Cross-Browser Compatibility
8 9 (26.47%) AngularJS
8 9 (26.47%) React
9 8 (23.53%) User Experience
9 8 (23.53%) Sass
9 8 (23.53%) Twitter Bootstrap
9 8 (23.53%) Test Automation
9 8 (23.53%) Scrum
10 7 (20.59%) Kanban
10 7 (20.59%) Twitter
10 7 (20.59%) Semantic HTML
10 7 (20.59%) Analytical Skills
10 7 (20.59%) Vue.js
10 7 (20.59%) Acceptance Criteria
10 7 (20.59%) Zeplin
10 7 (20.59%) Figma
11 6 (17.65%) Requirements Gathering

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) CMS
2 2 (5.88%) SAS
3 1 (2.94%) Adobe Experience Manager
3 1 (2.94%) WordPress
Applications
1 7 (20.59%) Figma
1 7 (20.59%) Zeplin
2 2 (5.88%) Microsoft Excel
3 1 (2.94%) Adobe Creative Suite
3 1 (2.94%) Adobe Illustrator
3 1 (2.94%) Chatbot
3 1 (2.94%) Microsoft PowerPoint
3 1 (2.94%) Photoshop
Business Applications
1 1 (2.94%) Magento
1 1 (2.94%) Payment Gateway
1 1 (2.94%) WebTrends
Cloud Services
1 10 (29.41%) SaaS
2 4 (11.76%) Adobe Analytics
3 1 (2.94%) AdWords
3 1 (2.94%) AWS
3 1 (2.94%) Dynamics 365
3 1 (2.94%) GCP
3 1 (2.94%) Google Sheets
3 1 (2.94%) Google Tag Manager
Database & Business Intelligence
1 3 (8.82%) MySQL
2 1 (2.94%) Big Data
2 1 (2.94%) BigQuery
2 1 (2.94%) Data Warehouse
2 1 (2.94%) PostgreSQL
2 1 (2.94%) SAS Enterprise Miner
Development Applications
1 3 (8.82%) Axure RP
2 2 (5.88%) Grunt
2 2 (5.88%) gulp
2 2 (5.88%) Jasmine
2 2 (5.88%) Visual Studio
2 2 (5.88%) webpack
General
1 14 (41.18%) Finance
1 14 (41.18%) Marketing
2 2 (5.88%) Retail
3 1 (2.94%) Digital Economy
3 1 (2.94%) Telecoms
Job Titles
1 11 (32.35%) Developer
2 9 (26.47%) Front End Developer (Client-Side Developer)
3 6 (17.65%) Implementation Specialist
4 2 (5.88%) Analytics Manager
4 2 (5.88%) Designer
4 2 (5.88%) Lead Designer
4 2 (5.88%) Lead UX Designer
4 2 (5.88%) UX Designer
5 1 (2.94%) Customer Insight Manager
5 1 (2.94%) Data Engineer
5 1 (2.94%) Data Scientist
5 1 (2.94%) Digital Account Manager
5 1 (2.94%) Insight Manager
5 1 (2.94%) PHP WordPress Developer
5 1 (2.94%) Product Owner
5 1 (2.94%) Production Manager
5 1 (2.94%) Senior Data Scientist
5 1 (2.94%) Senior Production Manager
5 1 (2.94%) Telecoms Manager
5 1 (2.94%) WordPress Developer
Libraries, Frameworks & Software Standards
1 13 (38.24%) CSS
1 13 (38.24%) HTML
2 11 (32.35%) HTML5
3 9 (26.47%) AngularJS
3 9 (26.47%) React
4 8 (23.53%) Sass
4 8 (23.53%) Twitter Bootstrap
5 7 (20.59%) Semantic HTML
5 7 (20.59%) Vue.js
6 2 (5.88%) CSS3
6 2 (5.88%) Jest
6 2 (5.88%) XML
7 1 (2.94%) Ajax
7 1 (2.94%) jQuery
7 1 (2.94%) LAMP
7 1 (2.94%) LESS
7 1 (2.94%) REST
7 1 (2.94%) SOAP
7 1 (2.94%) Web Services
7 1 (2.94%) XSL
Miscellaneous
1 8 (23.53%) User Experience
2 7 (20.59%) Analytical Skills
3 4 (11.76%) Social Media
4 2 (5.88%) Digital Media
4 2 (5.88%) Virtual Team
5 1 (2.94%) Blog
5 1 (2.94%) Foreign Exchange (FX)
5 1 (2.94%) Greenfield Project
5 1 (2.94%) Mobile App
5 1 (2.94%) Social Network
5 1 (2.94%) Taxonomies
Processes & Methodologies
1 34 (100.00%) Analytics
2 17 (50.00%) Web Analytics
3 13 (38.24%) Agile Software Development
4 10 (29.41%) Front End Development
5 9 (26.47%) Cross-Browser Compatibility
6 8 (23.53%) Scrum
6 8 (23.53%) Test Automation
7 7 (20.59%) Acceptance Criteria
7 7 (20.59%) Kanban
8 6 (17.65%) Requirements Gathering
8 6 (17.65%) SEO
9 5 (14.71%) Problem-Solving
9 5 (14.71%) User Stories
10 4 (11.76%) Digital Marketing
10 4 (11.76%) Mentoring
11 3 (8.82%) B2B
11 3 (8.82%) E-Commerce
11 3 (8.82%) Pay per click
11 3 (8.82%) Service Design
11 3 (8.82%) UX Design
Programming Languages
1 19 (55.88%) JavaScript
2 9 (26.47%) ES6
3 3 (8.82%) SQL
4 2 (5.88%) C#
4 2 (5.88%) ES7
4 2 (5.88%) PHP
5 1 (2.94%) Python
5 1 (2.94%) R
Quality Assurance & Compliance
1 4 (11.76%) QA
Vendors
1 34 (100.00%) Google
2 7 (20.59%) Twitter
3 4 (11.76%) Adobe
4 3 (8.82%) Omniture
5 2 (5.88%) Alteryx
5 2 (5.88%) HubSpot
5 2 (5.88%) Optimizely
5 2 (5.88%) Salesforce.com
6 1 (2.94%) DeepCrawl
6 1 (2.94%) Facebook
6 1 (2.94%) Microsoft
6 1 (2.94%) Pardot
6 1 (2.94%) Screaming Frog
6 1 (2.94%) Yahoo!