Period
to 15 August 2018

The following table provides summary statistics for permanent job vacancies advertised in Dorset with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 15 August 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
South West > Dorset
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 108 - 104
Rank change year-on-year - +104 +11
Permanent jobs citing Pay per click 12 0 1
As % of all permanent IT jobs advertised in Dorset 0.86% - 0.092%
As % of the Processes & Methodologies category 0.93% - 0.10%
Number of salaries quoted 11 0 1
Dorset median annual salary £35,000 - £35,000
10th Percentile £32,500 - £30,000
90th Percentile £37,500 - £40,000
South West median annual salary £35,000 £52,500 £33,750
% change year-on-year -33.33% +55.56% +20.54%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for process or methodology skills.

All Process and Methodology Skills
Dorset
Permanent vacancies with a requirement for process or methodology skills 1,291 777 976
As % of all permanent IT jobs advertised in Dorset 92.02% 90.03% 89.71%
Number of salaries quoted 1,146 691 824
Dorset median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £27,500 £26,250 £25,000
90th Percentile £65,000 £55,000 £61,250
South West median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% -

Pay per click
Job Vacancy Trend in Dorset

Job postings citing Pay per click as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Pay per click in Dorset

Pay per click
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Dorset.

Salary trend for Pay per click in Dorset

Pay per click
Salary Histogram in Dorset

The salary distribution of IT jobs citing Pay per click in Dorset over the 6 months to 15 August 2018.

Salary histogram for Pay per click in Dorset

Pay per click
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Dorset region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth - 12 £35,000 -
Pay per click
South West

For the 6 months to 15 August 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Pay per click.

1 12 (100.00%) SEO
1 12 (100.00%) Advertising
1 12 (100.00%) Digital Marketing
1 12 (100.00%) Google
1 12 (100.00%) Marketing
1 12 (100.00%) Facebook
1 12 (100.00%) Analytics
1 12 (100.00%) AdWords
2 11 (91.67%) Kenshoo
2 11 (91.67%) Marin
2 11 (91.67%) Google Analytics
2 11 (91.67%) Self-Motivation
2 11 (91.67%) Campaign Management
2 11 (91.67%) Analytical Skills
2 11 (91.67%) Google Tag Manager
2 11 (91.67%) Twitter
2 11 (91.67%) Social Media
2 11 (91.67%) DoubleClick
3 1 (8.33%) Finance
3 1 (8.33%) Marketing Strategy
3 1 (8.33%) Copywriting
3 1 (8.33%) Lead Generation

Pay per click
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 12 (100.00%) AdWords
2 11 (91.67%) Google Analytics
2 11 (91.67%) Google Tag Manager
General
1 12 (100.00%) Advertising
1 12 (100.00%) Marketing
2 1 (8.33%) Finance
Job Titles
1 12 (100.00%) Digital Marketing Manager
1 12 (100.00%) Marketing Manager
2 11 (91.67%) PPC Manager
Miscellaneous
1 11 (91.67%) Analytical Skills
1 11 (91.67%) Self-Motivation
1 11 (91.67%) Social Media
Processes & Methodologies
1 12 (100.00%) Analytics
1 12 (100.00%) Digital Marketing
1 12 (100.00%) SEO
2 11 (91.67%) Campaign Management
3 1 (8.33%) Copywriting
3 1 (8.33%) Lead Generation
3 1 (8.33%) Marketing Strategy
Vendors
1 12 (100.00%) Facebook
1 12 (100.00%) Google
2 11 (91.67%) DoubleClick
2 11 (91.67%) Kenshoo
2 11 (91.67%) Marin
2 11 (91.67%) Twitter