Period
to 18 September 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 September 2018 with a comparison to the same period over the previous 2 years.

Advertising
South West > Dorset
6 months to
18 Sep 2018
Same period 2017 Same period 2016
Rank 110 78 100
Rank change year-on-year -32 +22 -5
Permanent jobs citing Advertising 13 9 6
As % of all permanent IT jobs advertised in Dorset 0.92% 1.03% 0.56%
As % of the General category 2.60% 3.47% 1.50%
Number of salaries quoted 12 9 6
Dorset median annual salary £35,000 £38,750 £33,750
Median salary % change year-on-year -9.68% +14.81% -
10th Percentile £26,875 £25,550 £20,813
90th Percentile £37,500 £50,000 £43,125
South West median annual salary £40,000 £40,000 £35,000
% change year-on-year - +14.29% -6.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 500 259 399
As % of all permanent IT jobs advertised in Dorset 35.49% 29.60% 37.46%
Number of salaries quoted 414 206 337
Dorset median annual salary £42,500 £37,500 £40,000
Median salary % change year-on-year +13.33% -6.25% +2.89%
10th Percentile £26,075 £21,250 £26,250
90th Percentile £67,500 £55,000 £82,500
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Advertising
Job Vacancy Trend in Dorset

Job postings citing Advertising as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Advertising in Dorset

Advertising
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Dorset.

Salary trend for Advertising in Dorset

Advertising
Salary Histogram in Dorset

The salary distribution of IT jobs citing Advertising in Dorset over the 6 months to 18 September 2018.

Salary histogram for Advertising in Dorset

Advertising
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Dorset region over the 6 months to 18 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -13 9 £35,000 +27.27% 2
Poole -29 1 £27,500 -34.33%
Wimborne - 1 £35,000 -
Advertising
South West

For the 6 months to 18 September 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Advertising.

1 10 (76.92%) Facebook
2 9 (69.23%) Analytics
2 9 (69.23%) AdWords
2 9 (69.23%) SEO
2 9 (69.23%) Google
2 9 (69.23%) Pay per click
2 9 (69.23%) Marketing
2 9 (69.23%) Digital Marketing
3 8 (61.54%) Social Media
3 8 (61.54%) DoubleClick
3 8 (61.54%) Google Analytics
3 8 (61.54%) Self-Motivation
3 8 (61.54%) Google Tag Manager
3 8 (61.54%) Campaign Management
3 8 (61.54%) Twitter
3 8 (61.54%) Analytical Skills
3 8 (61.54%) Kenshoo
3 8 (61.54%) Marin
4 2 (15.38%) Finance
4 2 (15.38%) SQL
4 2 (15.38%) ERP
4 2 (15.38%) Microsoft
5 1 (7.69%) Sage
5 1 (7.69%) .NET
5 1 (7.69%) SQL Server
5 1 (7.69%) Crystal Reports
5 1 (7.69%) CSS
5 1 (7.69%) SharePoint
5 1 (7.69%) C#
5 1 (7.69%) HTML

Advertising
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) SharePoint
1 1 (7.69%) SharePoint 2010
Cloud Services
1 9 (69.23%) AdWords
2 8 (61.54%) Google Analytics
2 8 (61.54%) Google Tag Manager
3 1 (7.69%) npm
Database & Business Intelligence
1 1 (7.69%) Crystal Reports
1 1 (7.69%) SQL Server
Development Applications
1 1 (7.69%) gulp
1 1 (7.69%) webpack
General
1 9 (69.23%) Marketing
2 2 (15.38%) Finance
Job Titles
1 9 (69.23%) Digital Marketing Manager
1 9 (69.23%) Marketing Manager
2 8 (61.54%) PPC Manager
3 2 (15.38%) Developer
4 1 (7.69%) Consultant
4 1 (7.69%) ERP Consultant
4 1 (7.69%) Front End Developer (Client-Side Developer)
4 1 (7.69%) Installations Engineer
4 1 (7.69%) Junior
4 1 (7.69%) Junior Consultant
4 1 (7.69%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 1 (7.69%) .NET
1 1 (7.69%) Angular 2
1 1 (7.69%) AngularJS
1 1 (7.69%) CSS
1 1 (7.69%) CSS3
1 1 (7.69%) HTML
1 1 (7.69%) HTML5
1 1 (7.69%) lodash
1 1 (7.69%) Redux
1 1 (7.69%) RxJS
1 1 (7.69%) Sass
Miscellaneous
1 8 (61.54%) Analytical Skills
1 8 (61.54%) Self-Motivation
1 8 (61.54%) Social Media
Processes & Methodologies
1 9 (69.23%) Analytics
1 9 (69.23%) Digital Marketing
1 9 (69.23%) Pay per click
1 9 (69.23%) SEO
2 8 (61.54%) Campaign Management
3 2 (15.38%) ERP
4 1 (7.69%) Copywriting
4 1 (7.69%) Front End Development
4 1 (7.69%) Lead Generation
4 1 (7.69%) Marketing Strategy
4 1 (7.69%) Problem-Solving
Programming Languages
1 2 (15.38%) SQL
2 1 (7.69%) C#
2 1 (7.69%) JavaScript
2 1 (7.69%) TypeScript
System Software
1 1 (7.69%) Docker
Vendors
1 10 (76.92%) Facebook
2 9 (69.23%) Google
3 8 (61.54%) DoubleClick
3 8 (61.54%) Kenshoo
3 8 (61.54%) Marin
3 8 (61.54%) Twitter
4 2 (15.38%) Microsoft
5 1 (7.69%) Sage