Period
to 16 November 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 16 November 2018 with a comparison to the same period over the previous 2 years.

Advertising
South West > Dorset
6 months to
16 Nov 2018
Same period 2017 Same period 2016
Rank 105 97 92
Rank change year-on-year -8 -5 +1
Permanent jobs citing Advertising 5 7 13
As % of all permanent IT jobs advertised in Dorset 0.41% 0.64% 1.21%
As % of the General category 1.18% 2.09% 3.33%
Number of salaries quoted 4 7 13
Dorset median annual salary £48,500 £35,000 £32,500
Median salary % change year-on-year +38.57% +7.69% -7.14%
10th Percentile £36,850 £21,150 £19,400
90th Percentile £53,375 £48,000 £38,750
South West median annual salary £40,000 £40,000 £35,000
% change year-on-year - +14.29% -6.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 423 335 390
As % of all permanent IT jobs advertised in Dorset 34.53% 30.57% 36.28%
Number of salaries quoted 340 266 335
Dorset median annual salary £42,500 £38,000 £40,000
Median salary % change year-on-year +11.84% -5.00% +6.67%
10th Percentile £25,500 £22,000 £26,250
90th Percentile £65,000 £56,250 £85,000
South West median annual salary £45,000 £42,500 £43,750
% change year-on-year +5.88% -2.86% +6.06%

Advertising
Job Vacancy Trend in Dorset

Job postings citing Advertising as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Advertising in Dorset

Advertising
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Dorset.

Salary trend for Advertising in Dorset

Advertising
Salary Histogram in Dorset

The salary distribution of IT jobs citing Advertising in Dorset over the 6 months to 16 November 2018.

Salary histogram for Advertising in Dorset

Advertising
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Dorset region over the 6 months to 16 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -7 4 £48,500 +106.38% 3
Advertising
South West

For the 6 months to 16 November 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Advertising.

1 3 (60.00%) Analytics
2 2 (40.00%) Pay per click
2 2 (40.00%) Marketing
2 2 (40.00%) Google
2 2 (40.00%) Facebook
2 2 (40.00%) AdWords
2 2 (40.00%) Microsoft
2 2 (40.00%) SEO
2 2 (40.00%) Digital Marketing
3 1 (20.00%) SQL Server Analysis Services
3 1 (20.00%) Security Cleared
3 1 (20.00%) Microsoft Azure
3 1 (20.00%) PaaS
3 1 (20.00%) Social Media
3 1 (20.00%) SharePoint 2010
3 1 (20.00%) Azure SQL Database
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) SSH
3 1 (20.00%) SQL Server Reporting Services
3 1 (20.00%) DoubleClick
3 1 (20.00%) Finance
3 1 (20.00%) CCNP
3 1 (20.00%) CCNA
3 1 (20.00%) Cisco Certification
3 1 (20.00%) Microsoft Certification
3 1 (20.00%) MPLS
3 1 (20.00%) OSPF
3 1 (20.00%) EIGRP
3 1 (20.00%) ICMP
3 1 (20.00%) C#

Advertising
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) SharePoint
1 1 (20.00%) SharePoint 2010
Cloud Services
1 2 (40.00%) AdWords
2 1 (20.00%) Azure Data Factory
2 1 (20.00%) Google Analytics
2 1 (20.00%) Google Tag Manager
2 1 (20.00%) Microsoft Azure
2 1 (20.00%) PaaS
Communications & Networking
1 1 (20.00%) EIGRP
1 1 (20.00%) ICMP
1 1 (20.00%) MPLS
1 1 (20.00%) OSPF
1 1 (20.00%) RIP
1 1 (20.00%) SNMP
1 1 (20.00%) SSH
1 1 (20.00%) VPN
Database & Business Intelligence
1 1 (20.00%) Azure SQL Data Warehouse
1 1 (20.00%) Azure SQL Database
1 1 (20.00%) Cosmos DB
1 1 (20.00%) Data Lake
1 1 (20.00%) Power BI
1 1 (20.00%) SQL Server
1 1 (20.00%) SQL Server 2012
1 1 (20.00%) SQL Server 2014
1 1 (20.00%) SQL Server Analysis Services
1 1 (20.00%) SQL Server Integration Services
1 1 (20.00%) SQL Server Reporting Services
General
1 2 (40.00%) Marketing
2 1 (20.00%) Finance
Job Titles
1 2 (40.00%) Digital Marketing Manager
1 2 (40.00%) Marketing Manager
2 1 (20.00%) Business Consultant
2 1 (20.00%) Business Intelligence Consultant
2 1 (20.00%) Consultant
2 1 (20.00%) Developer
2 1 (20.00%) IP Engineer
2 1 (20.00%) IP Network Engineer
2 1 (20.00%) Network Engineer
2 1 (20.00%) PPC Manager
2 1 (20.00%) Senior Business Consultant
2 1 (20.00%) Senior Business Intelligence Consultant
2 1 (20.00%) Senior Consultant
2 1 (20.00%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) .NET
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) Driving Licence
1 1 (20.00%) Self-Motivation
1 1 (20.00%) Social Media
Processes & Methodologies
1 3 (60.00%) Analytics
2 2 (40.00%) Digital Marketing
2 2 (40.00%) Pay per click
2 2 (40.00%) SEO
3 1 (20.00%) Business Intelligence
3 1 (20.00%) Campaign Management
3 1 (20.00%) Copywriting
3 1 (20.00%) Lead Generation
3 1 (20.00%) Marketing Strategy
Programming Languages
1 1 (20.00%) C#
1 1 (20.00%) SQL
Qualifications
1 1 (20.00%) CCNA
1 1 (20.00%) CCNP
1 1 (20.00%) Cisco Certification
1 1 (20.00%) MCSA
1 1 (20.00%) MCSE
1 1 (20.00%) Microsoft Certification
1 1 (20.00%) Security Cleared
Vendors
1 2 (40.00%) Facebook
1 2 (40.00%) Google
1 2 (40.00%) Microsoft
2 1 (20.00%) Cisco
2 1 (20.00%) DoubleClick
2 1 (20.00%) Kenshoo
2 1 (20.00%) Marin
2 1 (20.00%) Twitter