Period
to 20 July 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Dorset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 July 2018 with a comparison to the same period over the previous 2 years.

Advertising
South West > Dorset
6 months to
20 Jul 2018
Same period 2017 Same period 2016
Rank 91 67 94
Rank change year-on-year -24 +27 +24
Permanent jobs citing Advertising 24 19 14
As % of all permanent IT jobs advertised in Dorset 1.65% 2.14% 1.20%
As % of the General category 4.44% 6.67% 2.84%
Number of salaries quoted 23 19 14
Dorset median annual salary £35,000 £38,750 £33,000
Median salary % change year-on-year -9.68% +17.42% -5.71%
10th Percentile £27,500 £21,950 £27,000
90th Percentile £41,500 £49,750 £47,500
South West median annual salary £40,000 £40,000 £35,000
% change year-on-year - +14.29% -12.50%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Dorset with a requirement for common skills.

All General Skills
Dorset
Permanent vacancies with a requirement for common skills 540 285 493
As % of all permanent IT jobs advertised in Dorset 37.19% 32.17% 42.43%
Number of salaries quoted 456 247 358
Dorset median annual salary £42,500 £39,500 £40,000
Median salary % change year-on-year +7.59% -1.25% -
10th Percentile £27,000 £21,250 £26,250
90th Percentile £67,500 £53,000 £80,000
South West median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Advertising
Job Vacancy Trend in Dorset

Job postings citing Advertising as a percentage of all IT jobs advertised in Dorset.

Job vacancy trend for Advertising in Dorset

Advertising
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Dorset.

Salary trend for Advertising in Dorset

Advertising
Salary Histogram in Dorset

The salary distribution of IT jobs citing Advertising in Dorset over the 6 months to 20 July 2018.

Salary histogram for Advertising in Dorset

Advertising
Job Locations in Dorset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Dorset region over the 6 months to 20 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bournemouth -23 14 £35,000 +48.15%
Wimborne - 6 £35,000 -
Poole -25 2 £24,000 -41.61%
Advertising
South West

For the 6 months to 20 July 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Dorset region with a requirement for Advertising.

1 18 (75.00%) Facebook
2 12 (50.00%) Analytics
2 12 (50.00%) Google
2 12 (50.00%) Pay per click
2 12 (50.00%) Marketing
2 12 (50.00%) Digital Marketing
2 12 (50.00%) SEO
2 12 (50.00%) AdWords
3 11 (45.83%) Self-Motivation
3 11 (45.83%) Google Tag Manager
3 11 (45.83%) Kenshoo
3 11 (45.83%) Marin
3 11 (45.83%) DoubleClick
3 11 (45.83%) Google Analytics
3 11 (45.83%) Campaign Management
3 11 (45.83%) Analytical Skills
3 11 (45.83%) Twitter
3 11 (45.83%) Social Media
4 8 (33.33%) TypeScript
4 8 (33.33%) AngularJS
4 8 (33.33%) Angular 2
5 6 (25.00%) npm
5 6 (25.00%) Docker
5 6 (25.00%) Redux
5 6 (25.00%) HTML
5 6 (25.00%) JavaScript
5 6 (25.00%) CSS
5 6 (25.00%) lodash
5 6 (25.00%) webpack
5 6 (25.00%) gulp

Advertising
Co-occurring IT Skills in Dorset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (4.17%) Microsoft Office
Cloud Services
1 12 (50.00%) AdWords
2 11 (45.83%) Google Analytics
2 11 (45.83%) Google Tag Manager
3 6 (25.00%) npm
4 1 (4.17%) Amazon AWS
4 1 (4.17%) Microsoft Azure
4 1 (4.17%) Office 365
Database & Business Intelligence
1 4 (16.67%) SQL Server
2 1 (4.17%) Crystal Reports
2 1 (4.17%) SQL Server Integration Services
2 1 (4.17%) SQL Server Reporting Services
Development Applications
1 6 (25.00%) gulp
1 6 (25.00%) webpack
General
1 12 (50.00%) Marketing
2 2 (8.33%) Finance
Job Titles
1 12 (50.00%) Digital Marketing Manager
1 12 (50.00%) Marketing Manager
2 11 (45.83%) PPC Manager
3 8 (33.33%) Developer
4 6 (25.00%) Front End Developer (Client-Side Developer)
5 2 (8.33%) C# Developer
5 2 (8.33%) C# Software Developer
5 2 (8.33%) Software Developer
6 1 (4.17%) Analyst
6 1 (4.17%) Consultant
6 1 (4.17%) DBA
6 1 (4.17%) ERP Consultant
6 1 (4.17%) Installations Engineer
6 1 (4.17%) Junior
6 1 (4.17%) Junior Consultant
6 1 (4.17%) Service Analyst
6 1 (4.17%) Service Desk Analyst
6 1 (4.17%) SQL DBA
6 1 (4.17%) SQL Server DBA
Libraries, Frameworks & Software Standards
1 8 (33.33%) Angular 2
1 8 (33.33%) AngularJS
2 6 (25.00%) CSS
2 6 (25.00%) CSS3
2 6 (25.00%) HTML
2 6 (25.00%) HTML5
2 6 (25.00%) lodash
2 6 (25.00%) Redux
2 6 (25.00%) RxJS
2 6 (25.00%) Sass
3 2 (8.33%) .NET
3 2 (8.33%) .NET Framework
3 2 (8.33%) ASP.NET
3 2 (8.33%) ASP.NET Core
3 2 (8.33%) ASP.NET MVC
3 2 (8.33%) ASP.NET Web API
3 2 (8.33%) Entity Framework
Miscellaneous
1 11 (45.83%) Analytical Skills
1 11 (45.83%) Self-Motivation
1 11 (45.83%) Social Media
2 1 (4.17%) Replication
Operating Systems
1 1 (4.17%) Windows
1 1 (4.17%) Windows 7
Processes & Methodologies
1 12 (50.00%) Analytics
1 12 (50.00%) Digital Marketing
1 12 (50.00%) Pay per click
1 12 (50.00%) SEO
2 11 (45.83%) Campaign Management
3 6 (25.00%) Front End Development
4 2 (8.33%) ERP
4 2 (8.33%) MVC
4 2 (8.33%) OO
4 2 (8.33%) OOP
4 2 (8.33%) Scrum
4 2 (8.33%) TDD
5 1 (4.17%) Business Intelligence
5 1 (4.17%) Copywriting
5 1 (4.17%) Disaster Recovery
5 1 (4.17%) Lead Generation
5 1 (4.17%) Line Management
5 1 (4.17%) Marketing Strategy
5 1 (4.17%) Migration
5 1 (4.17%) Problem-Solving
Programming Languages
1 8 (33.33%) TypeScript
2 6 (25.00%) JavaScript
3 3 (12.50%) SQL
4 2 (8.33%) C#
System Software
1 6 (25.00%) Docker
2 1 (4.17%) Active Directory
Vendors
1 18 (75.00%) Facebook
2 12 (50.00%) Google
3 11 (45.83%) DoubleClick
3 11 (45.83%) Kenshoo
3 11 (45.83%) Marin
3 11 (45.83%) Twitter
4 5 (20.83%) Microsoft
5 1 (4.17%) Sage