Period
to 21 October 2017

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 October 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
England > South West
6 months to
21 Oct 2017
Same period 2016 Same period 2015
Rank 328 318 332
Rank change year-on-year -10 +14 -18
Permanent jobs citing Pay per click 6 18 21
As % of all permanent IT jobs advertised in the South West 0.060% 0.17% 0.18%
As % of the Processes & Methodologies category 0.067% 0.19% 0.20%
Number of salaries quoted 6 13 20
South West median annual salary £37,500 £22,500 £35,000
Median salary % change year-on-year +66.67% -35.71% +25.00%
10th Percentile £17,000 £21,250 £21,250
90th Percentile £57,500 £36,750 £47,000
England median annual salary £32,500 £32,500 £30,000
% change year-on-year - +8.33% -3.23%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Permanent vacancies with a requirement for process or methodology skills 9010 9627 10490
As % of all permanent IT jobs advertised in the South West 89.63% 88.53% 88.41%
Number of salaries quoted 7430 8065 8802
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £26,250 £26,250 £24,500
90th Percentile £65,000 £63,750 £62,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Pay per click
Job Vacancy Trend in the South West

Job postings citing Pay per click as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Pay per click in the South West

Pay per click
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the South West.

Salary trend for Pay per click in the South West

Pay per click
Salary Histogram in the South West

The salary distribution of IT jobs citing Pay per click in the South West over the 6 months to 21 October 2017.

Salary histogram for Pay per click in the South West

Pay per click
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the South West region over the 6 months to 21 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +20 2 £55,000 - 1
Cornwall -7 2 £18,000 -20.00%
Wiltshire - 2 £37,500 -
Pay per click
England

For the 6 months to 21 October 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Pay per click.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
2 5 (83.33%) Digital Marketing
3 4 (66.67%) E-Commerce
4 2 (33.33%) Online Marketing
4 2 (33.33%) Analytics
4 2 (33.33%) Campaign Management
4 2 (33.33%) Analytical Skills
4 2 (33.33%) AdWords
4 2 (33.33%) Strategic Thinking
4 2 (33.33%) Google
4 2 (33.33%) CSS
4 2 (33.33%) Google Analytics
4 2 (33.33%) B2C
4 2 (33.33%) HTML
4 2 (33.33%) Retail
5 1 (16.67%) JavaScript
5 1 (16.67%) Microsoft Office
5 1 (16.67%) Microsoft
5 1 (16.67%) Web Development

Pay per click
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (16.67%) Microsoft Office
Cloud Services
1 2 (33.33%) AdWords
1 2 (33.33%) Google Analytics
General
1 6 (100.00%) Marketing
2 2 (33.33%) Retail
Job Titles
1 3 (50.00%) Digital Marketing Manager
1 3 (50.00%) Marketing Manager
2 2 (33.33%) Developer
2 2 (33.33%) Junior
2 2 (33.33%) Junior Developer
2 2 (33.33%) PPC Manager
2 2 (33.33%) Search Manager
2 2 (33.33%) SEO Manager
3 1 (16.67%) E-Commerce Manager
3 1 (16.67%) SEO Developer
Libraries, Frameworks & Software Standards
1 2 (33.33%) CSS
1 2 (33.33%) HTML
Miscellaneous
1 2 (33.33%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) SEO
2 5 (83.33%) Digital Marketing
3 4 (66.67%) E-Commerce
4 2 (33.33%) Analytics
4 2 (33.33%) B2C
4 2 (33.33%) Campaign Management
4 2 (33.33%) Online Marketing
4 2 (33.33%) Strategic Thinking
5 1 (16.67%) Web Development
Programming Languages
1 1 (16.67%) JavaScript
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Microsoft