Content Strategy Job Trends in the East Midlands

Content Strategy
England > East Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the East Midlands requiring Content Strategy skills. It covers permanent job vacancies from the 6 months leading up to 24 June 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Jun 2026
Same period 2025 Same period 2024
Rank 158 - 199
Rank change year-on-year - - -
Permanent jobs citing Content Strategy 3 0 2
As % of all permanent jobs in the East Midlands 0.062% - 0.037%
As % of the Processes & Methodologies category 0.087% - 0.049%
Number of salaries quoted 2 0 2
10th Percentile £36,125 - £33,100
25th Percentile £37,813 - £33,625
Median annual salary (50th Percentile) £41,250 - £35,500
75th Percentile £45,313 - £37,625
90th Percentile £47,375 - £38,300
England median annual salary £47,500 £42,500 £50,000
% change year-on-year +11.76% -15.00% -

All Process & Methodology Skills
East Midlands

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the East Midlands.

Permanent vacancies with a requirement for process or methodology skills 3,450 1,793 4,072
As % of all permanent jobs advertised in the East Midlands 70.87% 89.16% 76.08%
Number of salaries quoted 2,211 933 2,796
10th Percentile £28,000 £25,625 £25,750
25th Percentile £35,000 £30,000 £32,140
Median annual salary (50th Percentile) £50,000 £42,500 £45,000
Median % change year-on-year +17.65% -5.56% -14.29%
75th Percentile £62,500 £58,250 £56,250
90th Percentile £75,000 £72,500 £69,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -12.00%

Content Strategy
Job Vacancy Trend in the East Midlands

Historical trend showing the proportion of permanent IT job postings citing Content Strategy relative to all permanent IT jobs advertised in the East Midlands.

Content Strategy job vacancy trend in the East Midlands

Content Strategy
Salary Trend in the East Midlands

Salary distribution trend for jobs in the East Midlands citing Content Strategy.

Salary distribution trend for jobs in the East Midlands citing Content Strategy

Content Strategy
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the East Midlands region over the 6 months to 24 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Leicestershire - 2 £41,250 - 1
Lincolnshire - 1 - -
Northamptonshire - 1 £35,000 - 1
Content Strategy
England

Content Strategy
Co-Occurring Skills & Capabilities in the East Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) Confluence
2 1 (33.33%) WordPress
Business Applications
1 1 (33.33%) Shopify
Cloud Services
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Contentsquare
1 1 (33.33%) Dynamics 365
1 1 (33.33%) Figma
1 1 (33.33%) Google Analytics
1 1 (33.33%) Power Platform
Communications & Networking
1 1 (33.33%) Broadband
Database & Business Intelligence
1 1 (33.33%) Power BI
General
1 3 (100.00%) Social Skills
2 2 (66.67%) Marketing
3 1 (33.33%) Advertising
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Finance
3 1 (33.33%) Games
3 1 (33.33%) Legal
3 1 (33.33%) Manufacturing
3 1 (33.33%) Organisational Skills
3 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Content Manager
1 1 (33.33%) Data Scientist
1 1 (33.33%) Lead
Processes & Methodologies
1 3 (100.00%) AI
1 3 (100.00%) Analytics
2 2 (66.67%) Decision-Making
2 2 (66.67%) LLM
2 2 (66.67%) Performance Metrics
2 2 (66.67%) SEO
3 1 (33.33%) Budgeting
3 1 (33.33%) Commercial Awareness
3 1 (33.33%) Customer Experience
3 1 (33.33%) Data Pipeline
3 1 (33.33%) Data Science
3 1 (33.33%) Data-Driven Decision Making
3 1 (33.33%) Digital Customer Experience
3 1 (33.33%) Predictive Analysis
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Product Roadmap
3 1 (33.33%) Roadmaps
3 1 (33.33%) Social Listening
3 1 (33.33%) Storytelling
3 1 (33.33%) User-Centered Design (UCD)
Programming Languages
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) Accessibility
1 1 (33.33%) Data Quality
1 1 (33.33%) WCAG
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Ahrefs
1 1 (33.33%) Google
1 1 (33.33%) Microsoft
1 1 (33.33%) Screaming Frog
1 1 (33.33%) SYSPRO