Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > East Midlands
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 171 236 216
Rank change year-on-year +65 -20 -6
Permanent jobs citing SEO 62 32 62
As % of all permanent IT jobs advertised in the East Midlands 1.19% 0.49% 0.83%
As % of the Processes & Methodologies category 1.35% 0.55% 0.93%
Number of salaries quoted 52 23 58
East Midlands median annual salary £31,250 £32,500 £32,500
Median salary % change year-on-year -3.85% - +30.00%
10th Percentile £22,100 £16,000 £21,400
90th Percentile £55,000 £47,750 £85,000
England median annual salary £36,250 £35,000 £35,000
% change year-on-year +3.57% - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
East Midlands
Permanent vacancies with a requirement for process or methodology skills 4607 5854 6686
As % of all permanent IT jobs advertised in the East Midlands 88.55% 89.03% 89.48%
Number of salaries quoted 3805 4628 5442
East Midlands median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -
10th Percentile £25,500 £26,000 £23,750
90th Percentile £63,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the East Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for SEO in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the East Midlands.

Salary trend for SEO in the East Midlands

SEO
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing SEO in the East Midlands over the 6 months to 17 November 2017.

Salary histogram for SEO in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Midlands region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +22 20 £24,000 -23.81% 1
Nottinghamshire +34 19 £28,500 - 2
Leicestershire +34 13 £37,500 +15.38% 3
Lincolnshire - 5 £22,000 -
Derbyshire -6 1 £50,000 +81.82%
SEO
England

For the 6 months to 17 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for SEO.

1 42 (67.74%) Marketing
2 30 (48.39%) Google
3 29 (46.77%) Analytics
4 28 (45.16%) HTML
5 27 (43.55%) Digital Marketing
6 26 (41.94%) Google Analytics
6 26 (41.94%) E-Commerce
7 24 (38.71%) Social Media
8 20 (32.26%) Pay per click
9 19 (30.65%) CSS
10 17 (27.42%) Web Development
10 17 (27.42%) Content Marketing
11 15 (24.19%) Email Marketing
12 13 (20.97%) CRM
12 13 (20.97%) Social Media Marketing
12 13 (20.97%) User Experience
12 13 (20.97%) Analytical Skills
13 11 (17.74%) Conversion Rate Optimisation
14 10 (16.13%) AdWords
14 10 (16.13%) jQuery
14 10 (16.13%) Online Marketing
15 9 (14.52%) Degree
15 9 (14.52%) Java
15 9 (14.52%) JavaScript
16 8 (12.90%) Advertising
17 7 (11.29%) Customer Acquisition
17 7 (11.29%) Facebook
18 6 (9.68%) Twitter
18 6 (9.68%) A/B Testing
18 6 (9.68%) Business Intelligence

SEO
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.68%) CMS
2 4 (6.45%) SharePoint
3 3 (4.84%) JBoss
3 3 (4.84%) Oracle SOA Suite
3 3 (4.84%) Tomcat
4 2 (3.23%) Apache
4 2 (3.23%) IIS
5 1 (1.61%) WordPress
Applications
1 5 (8.06%) InDesign
2 3 (4.84%) Adobe Illustrator
2 3 (4.84%) Microsoft Excel
2 3 (4.84%) Photoshop
3 2 (3.23%) Microsoft PowerPoint
Cloud Services
1 26 (41.94%) Google Analytics
2 10 (16.13%) AdWords
3 3 (4.84%) Microsoft Azure
Communications & Networking
1 5 (8.06%) Internet
Database & Business Intelligence
1 5 (8.06%) Endeca
2 3 (4.84%) Oracle Database
2 3 (4.84%) SQL Server
3 1 (1.61%) MySQL
Development Applications
1 5 (8.06%) Git (software)
2 3 (4.84%) Subversion
3 1 (1.61%) Dreamweaver
3 1 (1.61%) git-flow
3 1 (1.61%) Jasmine
3 1 (1.61%) Karma Test Runner
3 1 (1.61%) Selenium
3 1 (1.61%) TeamCity
3 1 (1.61%) Visual Website Optimizer
General
1 42 (67.74%) Marketing
2 8 (12.90%) Advertising
3 6 (9.68%) Retail
4 5 (8.06%) Finance
5 3 (4.84%) Games
6 2 (3.23%) Manufacturing
7 1 (1.61%) Electronics
7 1 (1.61%) Multimedia
7 1 (1.61%) Music Industry
7 1 (1.61%) Telecoms
Job Titles
1 13 (20.97%) Developer
2 12 (19.35%) SEO Manager
3 9 (14.52%) E-Commerce Manager
4 8 (12.90%) Account Manager
5 6 (9.68%) Analyst
5 6 (9.68%) Marketing Executive
5 6 (9.68%) SEO Account Manager
6 5 (8.06%) Delivery Manager
6 5 (8.06%) Digital Analyst
6 5 (8.06%) Front End Developer (Client-Side Developer)
7 4 (6.45%) User Experience Manager
8 3 (4.84%) .NET Developer
8 3 (4.84%) Copywriter
8 3 (4.84%) Digital Executive
8 3 (4.84%) Digital Marketing Executive
8 3 (4.84%) Principal Developer
8 3 (4.84%) SEO Copywriter
8 3 (4.84%) SEO Specialist
8 3 (4.84%) Web Developer
9 2 (3.23%) PPC Account Manager
Libraries, Frameworks & Software Standards
1 28 (45.16%) HTML
2 19 (30.65%) CSS
3 10 (16.13%) jQuery
4 5 (8.06%) HTML5
5 4 (6.45%) .NET
5 4 (6.45%) Ajax
5 4 (6.45%) AngularJS
5 4 (6.45%) JSON
5 4 (6.45%) REST
5 4 (6.45%) SOAP
6 3 (4.84%) ASP.NET
6 3 (4.84%) CSS3
6 3 (4.84%) Java EE
6 3 (4.84%) Lucene
7 2 (3.23%) Regular Expression
7 2 (3.23%) Sass
8 1 (1.61%) Laravel
8 1 (1.61%) React
8 1 (1.61%) Twitter Bootstrap
8 1 (1.61%) XML
Miscellaneous
1 24 (38.71%) Social Media
2 13 (20.97%) Analytical Skills
2 13 (20.97%) User Experience
3 4 (6.45%) Algorithms
3 4 (6.45%) Blog
4 1 (1.61%) Computer Science
4 1 (1.61%) Graphic Design
4 1 (1.61%) iPhone
4 1 (1.61%) Mobile App
Operating Systems
1 1 (1.61%) Linux
Processes & Methodologies
1 29 (46.77%) Analytics
2 27 (43.55%) Digital Marketing
3 26 (41.94%) E-Commerce
4 20 (32.26%) Pay per click
5 17 (27.42%) Content Marketing
5 17 (27.42%) Web Development
6 15 (24.19%) Email Marketing
7 13 (20.97%) CRM
7 13 (20.97%) Social Media Marketing
8 11 (17.74%) Conversion Rate Optimisation
9 10 (16.13%) Online Marketing
10 7 (11.29%) Customer Acquisition
11 6 (9.68%) A/B Testing
11 6 (9.68%) Business Intelligence
11 6 (9.68%) Programme Management
12 5 (8.06%) Business Analysis
12 5 (8.06%) Business Forecasting
12 5 (8.06%) Personalization
12 5 (8.06%) Social Media Analysis
12 5 (8.06%) Stakeholder Management
Programming Languages
1 9 (14.52%) Java
1 9 (14.52%) JavaScript
2 4 (6.45%) C#
3 3 (4.84%) PHP
3 3 (4.84%) SQL
4 2 (3.23%) XPath
Qualifications
1 9 (14.52%) Degree
Quality Assurance & Compliance
1 4 (6.45%) QA
2 2 (3.23%) PMO
3 1 (1.61%) Data Quality
Vendors
1 30 (48.39%) Google
2 7 (11.29%) Facebook
3 6 (9.68%) Adobe
3 6 (9.68%) Twitter
4 5 (8.06%) hybris
4 5 (8.06%) Sitecore
5 3 (4.84%) Microsoft
5 3 (4.84%) Oracle
6 2 (3.23%) Hootsuite
6 2 (3.23%) Marketo
7 1 (1.61%) Optimizely
7 1 (1.61%) Qubit
7 1 (1.61%) SAP