The following table provides summary statistics for permanent job vacancies advertised in the East Midlands with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / East Midlands
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 125 153 148
Rank change year-on-year +28 -5  
Permanent jobs citing SEO 39 12 37
As % of all permanent IT jobs advertised in the East Midlands 1.33% 0.38% 1.10%
As % of the Processes & Methodologies category 1.52% 0.43% 1.29%
Number of salaries quoted 29 12 31
Median salary £29,000 £30,500 £37,500
Median salary % change year-on-year -4.91% -18.66%  
90% offered a salary of more than £22,500 £27,700 £26,500
10% offered a salary of more than £45,500 £39,750 £57,500
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
East Midlands
Permanent job vacancies with a requirement for process and methodology skills 2560 2797 2878
As % of all permanent IT job vacancies advertised in the East Midlands 87.40% 87.87% 85.81%
Number of salaries quoted 1990 2194 2312
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% -  
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the East Midlands.

Salary trend for SEO in the East Midlands

SEO
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing SEO in the East Midlands over the 3 months to 29 March 2017.

Salary histogram for SEO in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire 0 12 £29,000 -10.76% 4
Northamptonshire - 11 £22,750 - 4
Nottinghamshire +9 9 £32,500 +6.55% 3
Lincolnshire - 4 £25,000 -
Derbyshire - 3 £27,500 -
SEO
England

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for SEO.

1 48 (70.59%) Marketing
2 45 (66.18%) HTML
3 39 (57.35%) CSS
3 39 (57.35%) E-Commerce
4 33 (48.53%) Analytics
5 32 (47.06%) Web Development
5 32 (47.06%) Google
6 30 (44.12%) WordPress
7 29 (42.65%) PHP
8 24 (35.29%) Digital Marketing
9 23 (33.82%) Pay per click
10 20 (29.41%) JavaScript
11 19 (27.94%) Content Marketing
11 19 (27.94%) CMS
12 18 (26.47%) Python
12 18 (26.47%) Social Media
13 17 (25.00%) .NET
14 15 (22.06%) HTML5
14 15 (22.06%) jQuery
14 15 (22.06%) Email Marketing
14 15 (22.06%) User Experience
15 14 (20.59%) MySQL
16 13 (19.12%) Perl
16 13 (19.12%) Apache
16 13 (19.12%) nginx
16 13 (19.12%) Ruby
17 11 (16.18%) Web Analytics
17 11 (16.18%) Social Media Marketing
18 10 (14.71%) Conversion Rate Optimisation
18 10 (14.71%) Google Analytics

SEO
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (44.12%) WordPress
2 19 (27.94%) CMS
3 13 (19.12%) Apache
3 13 (19.12%) nginx
4 5 (7.35%) Drupal
Applications
1 7 (10.29%) MS Office
1 7 (10.29%) Photoshop
2 5 (7.35%) MS Excel
3 3 (4.41%) InDesign
4 1 (1.47%) Adobe Illustrator
4 1 (1.47%) MS PowerPoint
Business Applications
1 6 (8.82%) Magento
2 5 (7.35%) Shopify
3 4 (5.88%) WebTrends
Cloud Services
1 10 (14.71%) Google Analytics
2 4 (5.88%) Adobe Analytics
2 4 (5.88%) AdWords
2 4 (5.88%) MailChimp
3 3 (4.41%) Google Cloud Platform
4 1 (1.47%) Amazon AWS
4 1 (1.47%) Microsoft Azure
Communications & Networking
1 8 (11.76%) Internet
2 3 (4.41%) Cisco ASA
2 3 (4.41%) Firewall
2 3 (4.41%) WAN
3 2 (2.94%) Cisco IOS
3 2 (2.94%) LAN
3 2 (2.94%) SAN
3 2 (2.94%) Wireshark
4 1 (1.47%) Cisco ISE
4 1 (1.47%) Cisco Nexus
4 1 (1.47%) Wireless
Database & Business Intelligence
1 14 (20.59%) MySQL
2 5 (7.35%) MongoDB
3 4 (5.88%) BusinessObjects
4 1 (1.47%) Big Data
4 1 (1.47%) SQL Server
Development Applications
1 4 (5.88%) Git (software)
2 2 (2.94%) Grunt
2 2 (2.94%) gulp
3 1 (1.47%) PHPUnit
3 1 (1.47%) Visual Website Optimizer
General
1 48 (70.59%) Marketing
2 8 (11.76%) Retail
3 5 (7.35%) French Language
3 5 (7.35%) German Language
4 4 (5.88%) Advertising
4 4 (5.88%) Multimedia
5 1 (1.47%) Finance
5 1 (1.47%) Telecoms
Job Titles
1 32 (47.06%) Developer
2 20 (29.41%) HTML CSS Developer
2 20 (29.41%) HTML Developer
3 19 (27.94%) Web Developer
3 19 (27.94%) WordPress Developer
4 13 (19.12%) PHP Developer
4 13 (19.12%) PHP WordPress Developer
5 12 (17.65%) Front End Developer (Client-Side Developer)
6 10 (14.71%) JavaScript Developer
6 10 (14.71%) PHP Web Developer
7 9 (13.24%) Front End Web Developer (Client-Side Developer)
8 6 (8.82%) Designer
8 6 (8.82%) UX Designer
9 5 (7.35%) UI Designer
9 5 (7.35%) UI/UX Designer
10 4 (5.88%) Copywriter
10 4 (5.88%) Junior
10 4 (5.88%) SEO Copywriter
10 4 (5.88%) Web Manager
11 3 (4.41%) SEO Account Manager
Libraries, Frameworks & Software Standards
1 45 (66.18%) HTML
2 39 (57.35%) CSS
3 17 (25.00%) .NET
4 15 (22.06%) HTML5
4 15 (22.06%) jQuery
5 6 (8.82%) Laravel
5 6 (8.82%) Symfony
6 5 (7.35%) LAMP
6 5 (7.35%) Twitter Bootstrap
7 3 (4.41%) CakePHP
7 3 (4.41%) RabbitMQ
7 3 (4.41%) XHTML
8 2 (2.94%) AngularJS
8 2 (2.94%) CSS3
8 2 (2.94%) React
9 1 (1.47%) ASP.NET
9 1 (1.47%) ASP.NET MVC
Miscellaneous
1 18 (26.47%) Social Media
2 15 (22.06%) User Experience
3 5 (7.35%) Analytical Skills
3 5 (7.35%) Mobile App
4 4 (5.88%) Algorithms
5 3 (4.41%) Blog
5 3 (4.41%) Data Centre
5 3 (4.41%) Taxonomies
6 1 (1.47%) Digital Media
Operating Systems
1 4 (5.88%) Windows
1 4 (5.88%) Windows Server
2 1 (1.47%) Linux
Processes & Methodologies
1 39 (57.35%) E-Commerce
2 33 (48.53%) Analytics
3 32 (47.06%) Web Development
4 24 (35.29%) Digital Marketing
5 23 (33.82%) Pay per click
6 19 (27.94%) Content Marketing
7 15 (22.06%) Email Marketing
8 11 (16.18%) Social Media Marketing
8 11 (16.18%) Web Analytics
9 10 (14.71%) Conversion Rate Optimisation
10 7 (10.29%) Data Analytics
10 7 (10.29%) Front End Development
10 7 (10.29%) User Acceptance Testing
11 6 (8.82%) Agile Software Development
11 6 (8.82%) Mobile First
11 6 (8.82%) Web Usability
12 5 (7.35%) A/B Testing
12 5 (7.35%) Open Source
13 4 (5.88%) Market Research
13 4 (5.88%) Search Engine Marketing
Programming Languages
1 29 (42.65%) PHP
2 20 (29.41%) JavaScript
3 18 (26.47%) Python
4 13 (19.12%) Perl
4 13 (19.12%) Ruby
5 5 (7.35%) SQL
6 4 (5.88%) C
6 4 (5.88%) C#
7 1 (1.47%) Java
Qualifications
1 5 (7.35%) Degree
2 3 (4.41%) Cisco Certification
3 2 (2.94%) CCNP
4 1 (1.47%) CCIE
Quality Assurance & Compliance
1 3 (4.41%) Data Quality
Systems Management
1 3 (4.41%) Cisco Prime
Vendors
1 32 (47.06%) Google
2 7 (10.29%) Microsoft
3 6 (8.82%) Hitwise
3 6 (8.82%) hybris
3 6 (8.82%) Monetate
3 6 (8.82%) Zend
4 5 (7.35%) Adobe
5 4 (5.88%) Brio
5 4 (5.88%) Cognizant
5 4 (5.88%) Cognos
5 4 (5.88%) Coremetrics
5 4 (5.88%) MicroStrategy
5 4 (5.88%) Omniture
6 3 (4.41%) Cisco
7 2 (2.94%) Facebook
7 2 (2.94%) SolarWinds
7 2 (2.94%) Twitter
8 1 (1.47%) F5
8 1 (1.47%) HubSpot
8 1 (1.47%) Optimizely
Worksop, Nottinghamshire
The Bridge Ltd
Salary: £35,000 per annum
Posted: 15 hours ago
Leicester, Leicestershire
RecruitmentRevolution.com Limited
Salary: From £24,000 to £35,000 per annum + 40% Staff Discount + Perks
Posted: Yesterday
Loughborough, Leicestershire
Harvey Nash plc
Salary: £16000 - £25000 per annum
Posted: 13 hours ago
Nottingham, Nottinghamshire
Searchability
Salary: £20000 - £25000 per annum + Training Budget, Pension
Posted: 2 days ago
Loughborough, Leicestershire
Harvey Nash plc
Salary: £16000 - £25000 per annum
Posted: 8 hours ago
Northampton, Northamptonshire
Stafford-Sharp Associates
Salary: £25000.00 - £35000.00 per annum + + uncapped commission (£60k - £75k)
Posted: Yesterday
Nottingham, Nottinghamshire
Opilio Recruitment
Salary: From £22,000 to £28,000 per annum
Posted: 5 days ago
Northamptonshire
greywood
Salary: £15000 - £25000 per annum + Benefits
Posted: 7 days ago
Northamptonshire
greywood
Salary: £15000 - £20000 per annum + Benefits
Posted: 7 days ago
Kettering
Nigel Frank International
Salary: £16000 - £20000 per annum + Flexible Working Hours
Posted: 7 days ago
Leicester
Recruitment Genius Ltd
Salary: £40000 - £70000 per annum
Posted: 23 days ago