Marketing Job Trends in the East Midlands

Marketing
England > East Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 16 March 2026, comparing them to the same period in the previous two years.

6 months to
16 Mar 2026
Same period 2025 Same period 2024
Rank 30 55 44
Rank change year-on-year +25 -11 +28
Permanent jobs citing Marketing 180 62 152
As % of all permanent jobs in the East Midlands 5.32% 3.95% 4.31%
As % of the General category 10.45% 5.92% 7.71%
Number of salaries quoted 109 40 119
10th Percentile £27,000 £27,300 £25,750
25th Percentile £30,000 £37,938 £28,375
Median annual salary (50th Percentile) £35,000 £42,500 £37,500
Median % change year-on-year -17.65% +13.33% -9.81%
75th Percentile £50,000 £47,500 £46,250
90th Percentile £65,974 £59,625 £56,500
England median annual salary £45,000 £60,000 £45,000
% change year-on-year -25.00% +33.33% -18.18%

All General Skills
East Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the East Midlands.

Permanent vacancies with a requirement for general skills 1,722 1,048 1,972
As % of all permanent jobs advertised in the East Midlands 50.92% 66.84% 55.98%
Number of salaries quoted 942 633 1,491
10th Percentile £26,000 £25,500 £25,500
25th Percentile £30,000 £32,500 £30,000
Median annual salary (50th Percentile) £42,000 £45,000 £42,500
Median % change year-on-year -6.67% +5.88% -19.05%
75th Percentile £57,500 £60,500 £55,125
90th Percentile £75,000 £68,750 £65,000
England median annual salary £55,000 £60,000 £54,000
% change year-on-year -8.33% +11.11% -12.90%

Marketing
Job Vacancy Trend in the East Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the East Midlands.

Marketing job vacancy trend in the East Midlands

Marketing
Salary Trend in the East Midlands

Salary distribution trend for jobs in the East Midlands citing Marketing.

Salary distribution trend for jobs in the East Midlands citing Marketing

Marketing
Salary Histogram in the East Midlands

Salary distribution for jobs citing Marketing in the East Midlands over the 6 months to 16 March 2026.

Salary histogram for Marketing in the East Midlands

Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East Midlands region over the 6 months to 16 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Nottinghamshire +23 92 £40,000 -5.88% 20
Leicestershire +16 40 £35,000 -19.54% 22
Northamptonshire +8 22 £47,500 -2.56% 12
Lincolnshire -18 13 £31,000 +14.81% 6
Derbyshire -21 8 £30,000 -33.33% 22
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the East Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (4.44%) CMS
2 3 (1.67%) SharePoint
2 3 (1.67%) WordPress
3 1 (0.56%) Microsoft Exchange
Applications
1 14 (7.78%) Microsoft Excel
2 8 (4.44%) Microsoft PowerPoint
3 4 (2.22%) Microsoft Office
4 1 (0.56%) Trello
Business Applications
1 1 (0.56%) Adobe Campaign
1 1 (0.56%) Dynamics CRM
1 1 (0.56%) SAP ERP
1 1 (0.56%) Shopify
Cloud Services
1 21 (11.67%) SaaS
2 9 (5.00%) Microsoft 365
3 7 (3.89%) Power Platform
4 5 (2.78%) Entra ID
5 4 (2.22%) Azure
6 2 (1.11%) Azure DevOps
6 2 (1.11%) Google Analytics
7 1 (0.56%) Adobe Analytics
7 1 (0.56%) Cloudflare
7 1 (0.56%) Figma
Communications & Networking
1 5 (2.78%) Broadband
2 3 (1.67%) Firewall
2 3 (1.67%) VPN
3 2 (1.11%) HTTP
4 1 (0.56%) DNS
4 1 (0.56%) SSL
4 1 (0.56%) VSAN
Database & Business Intelligence
1 6 (3.33%) Power BI
1 6 (3.33%) Tableau
2 1 (0.56%) SQL Server
Development Applications
1 2 (1.11%) Git
1 2 (1.11%) XCUITest
2 1 (0.56%) JIRA
General
1 46 (25.56%) Automotive
2 38 (21.11%) Social Skills
3 29 (16.11%) Finance
4 18 (10.00%) Retail
5 15 (8.33%) Analytical Skills
6 11 (6.11%) Public Sector
7 9 (5.00%) Games
8 8 (4.44%) Law
9 6 (3.33%) Telecoms
10 5 (2.78%) Inclusion and Diversity
10 5 (2.78%) Manufacturing
10 5 (2.78%) Organisational Skills
11 3 (1.67%) Advertising
11 3 (1.67%) Back Office
11 3 (1.67%) Legal
11 3 (1.67%) Publishing
12 1 (0.56%) Brand Awareness
12 1 (0.56%) Electronics
12 1 (0.56%) Health Technology
12 1 (0.56%) Presentation Skills
Job Titles
1 22 (12.22%) Senior
2 20 (11.11%) Analyst
3 15 (8.33%) Marketing Manager
4 13 (7.22%) Marketing Executive
5 11 (6.11%) Developer
6 10 (5.56%) Senior Marketing Executive
7 8 (4.44%) 2nd Line Support
8 7 (3.89%) Account Director
8 7 (3.89%) Business Intelligence Analyst
8 7 (3.89%) Digital Account Director
8 7 (3.89%) Head of CRM
8 7 (3.89%) Head of Development
8 7 (3.89%) IT Support
9 6 (3.33%) Customer Analyst
9 6 (3.33%) Data Analyst
9 6 (3.33%) Digital Analyst
9 6 (3.33%) Digital Analytics Analyst
9 6 (3.33%) Sales Executive
9 6 (3.33%) Subject Matter Expert
10 5 (2.78%) Senior Manager
Libraries, Frameworks & Software Standards
1 5 (2.78%) CSS
1 5 (2.78%) HTML
2 2 (1.11%) Deno
2 2 (1.11%) Laravel
2 2 (1.11%) Node.js
2 2 (1.11%) React
2 2 (1.11%) REST
2 2 (1.11%) RESTful
2 2 (1.11%) SwiftUI
2 2 (1.11%) Tailwind CSS
2 2 (1.11%) Vue
2 2 (1.11%) Yii
3 1 (0.56%) Lightning Web Components
3 1 (0.56%) Middleware
Miscellaneous
1 15 (8.33%) Onboarding
2 12 (6.67%) Driving Licence
3 8 (4.44%) Mobile App
4 7 (3.89%) Digital Signage
5 6 (3.33%) Self-Motivation
6 4 (2.22%) Product Ownership
6 4 (2.22%) Social Media
7 3 (1.67%) Algorithms
7 3 (1.67%) Analytical Mindset
7 3 (1.67%) Cyber Defence
8 2 (1.11%) Management Information System
8 2 (1.11%) NHS
9 1 (0.56%) Blog
9 1 (0.56%) Low-Code
9 1 (0.56%) Marketing Technology
9 1 (0.56%) Over-the-Top Content
9 1 (0.56%) PKI
Operating Systems
1 6 (3.33%) Apple iOS
2 4 (2.22%) Android
2 4 (2.22%) Windows
3 3 (1.67%) Linux
3 3 (1.67%) Windows 10
4 1 (0.56%) Windows Server 2012
Processes & Methodologies
1 65 (36.11%) Analytics
2 29 (16.11%) CRM
3 23 (12.78%) Agile
4 20 (11.11%) Digital Marketing
5 17 (9.44%) B2B
6 15 (8.33%) Customer Experience
6 15 (8.33%) Decision-Making
7 14 (7.78%) Problem-Solving
8 12 (6.67%) Continuous Improvement
9 11 (6.11%) Business Intelligence
9 11 (6.11%) Customer Engagement
9 11 (6.11%) Roadmaps
10 10 (5.56%) Collaborative Working
10 10 (5.56%) Lead Generation
10 10 (5.56%) Presales
10 10 (5.56%) SEO
11 9 (5.00%) Customer Retention
11 9 (5.00%) Software Engineering
11 9 (5.00%) Statistics
12 8 (4.44%) Strategic Thinking
Programming Languages
1 15 (8.33%) SQL
2 6 (3.33%) Python
3 5 (2.78%) JavaScript
4 2 (1.11%) PHP
4 2 (1.11%) Swift
4 2 (1.11%) TypeScript
5 1 (0.56%) Apex Code
5 1 (0.56%) PowerShell
Qualifications
1 12 (6.67%) Degree
2 9 (5.00%) SC Cleared
2 9 (5.00%) Security Cleared
3 6 (3.33%) Numerate Degree
4 3 (1.67%) HND
Quality Assurance & Compliance
1 12 (6.67%) SLA
2 6 (3.33%) Data Quality
3 4 (2.22%) Accessibility
4 3 (1.67%) QA
5 2 (1.11%) GDPR
System Software
1 8 (4.44%) Active Directory
2 4 (2.22%) Hyper-V
3 1 (0.56%) Virtual Machines
Systems Management
1 4 (2.22%) Jamf Pro
Vendors
1 16 (8.89%) Salesforce
2 10 (5.56%) Microsoft
2 10 (5.56%) Zoho
3 6 (3.33%) Apple
4 5 (2.78%) Google
5 4 (2.22%) Samsung
5 4 (2.22%) ServiceNow
6 3 (1.67%) Botify
6 3 (1.67%) Cisco
6 3 (1.67%) HP
7 2 (1.11%) Adobe
7 2 (1.11%) SAP
8 1 (0.56%) Veeam
8 1 (0.56%) VMware
8 1 (0.56%) Zerto