Period
to 27 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > East Midlands
6 months to
27 Jul 2021
Same period 2020 Same period 2019
Rank 87 68 66
Rank change year-on-year -19 -2 +8
Permanent jobs citing Marketing 89 54 159
As % of all permanent jobs advertised in the East Midlands 2.87% 3.05% 3.91%
As % of the General category 5.07% 5.58% 7.23%
Number of salaries quoted 71 29 116
10th Percentile £27,500 £23,500 £27,750
25th Percentile £30,625 £27,500 £30,000
Median annual salary (50th Percentile) £41,500 £37,500 £38,000
Median % change year-on-year +10.67% -1.32% +8.57%
75th Percentile £52,125 £51,250 £52,500
90th Percentile £66,250 £68,750 £65,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for common skills.

All General Skills
East Midlands
Permanent vacancies with a requirement for common skills 1,755 968 2,200
As % of all permanent IT jobs advertised in the East Midlands 56.58% 54.66% 54.08%
Number of salaries quoted 1,237 796 1,598
10th Percentile £26,250 £27,500 £24,750
25th Percentile £35,000 £34,281 £31,250
Median annual salary (50th Percentile) £45,000 £45,000 £42,500
Median % change year-on-year - +5.88% -
75th Percentile £57,500 £59,250 £56,250
90th Percentile £70,000 £73,600 £70,561
England median annual salary £57,500 £56,000 £52,500
% change year-on-year +2.68% +6.67% +5.00%

Marketing
Job Vacancy Trend in the East Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Marketing in the East Midlands

Marketing
Salary Trend in the East Midlands

3-month moving average salary quoted in jobs citing Marketing in the East Midlands.

Salary trend for Marketing in the East Midlands

Marketing
Salary Histogram in the East Midlands

Salary distribution for jobs citing Marketing in the East Midlands over the 6 months to 27 July 2021.

Salary histogram for Marketing in the East Midlands

Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East Midlands region over the 6 months to 27 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +9 32 £45,000 +40.63% 14
Leicestershire -7 29 £37,500 -6.25% 13
Northamptonshire -33 10 £50,000 -16.67% 4
Lincolnshire -10 9 £30,000 +26.32% 1
Derbyshire -21 6 £40,000 +46.79% 8
Marketing
England

For the 6 months to 27 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Marketing.

1 26 (29.21%) SQL
1 26 (29.21%) Social Skills
2 25 (28.09%) JavaScript
3 24 (26.97%) Finance
3 24 (26.97%) User Experience
4 21 (23.60%) HTML
4 21 (23.60%) CSS
5 19 (21.35%) Microsoft
5 19 (21.35%) Analytics
6 18 (20.22%) Degree
6 18 (20.22%) Agile Software Development
6 18 (20.22%) Analytical Skills
7 15 (16.85%) Google
7 15 (16.85%) CRM
8 14 (15.73%) E-Commerce
8 14 (15.73%) Digital Marketing
9 13 (14.61%) PHP
10 12 (13.48%) .NET
10 12 (13.48%) Microsoft Excel
10 12 (13.48%) Adobe
10 12 (13.48%) Web Development
10 12 (13.48%) DevOps
11 11 (12.36%) HTML5
11 11 (12.36%) WordPress
11 11 (12.36%) SQL Server
11 11 (12.36%) Retail
12 10 (11.24%) Scrum
12 10 (11.24%) Azure
12 10 (11.24%) Google Analytics
12 10 (11.24%) React

Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (12.36%) WordPress
2 9 (10.11%) CMS
3 7 (7.87%) Drupal
4 5 (5.62%) Headless CMS
4 5 (5.62%) Kentico
4 5 (5.62%) Sitecore CMS
4 5 (5.62%) Umbraco
5 4 (4.49%) SAS
6 1 (1.12%) Adobe Experience Manager
6 1 (1.12%) Apache
6 1 (1.12%) Apache Solr
6 1 (1.12%) Tomcat
Applications
1 12 (13.48%) Microsoft Excel
2 7 (7.87%) Adobe Creative Suite
2 7 (7.87%) Microsoft Office
3 2 (2.25%) Figma
3 2 (2.25%) Microsoft PowerPoint
4 1 (1.12%) Photoshop
4 1 (1.12%) Sketch
4 1 (1.12%) SPSS Modeler
Business Applications
1 4 (4.49%) SAP FI
1 4 (4.49%) SAP S/4HANA
2 2 (2.25%) Academy Revenues and Benefits
2 2 (2.25%) Dynamics CRM
2 2 (2.25%) Magento
2 2 (2.25%) Payment Gateway
2 2 (2.25%) Workfront
3 1 (1.12%) Adobe Campaign
3 1 (1.12%) FastStats
3 1 (1.12%) Salesforce.com CRM
Cloud Services
1 10 (11.24%) Azure
1 10 (11.24%) Google Analytics
2 5 (5.62%) Dynamics 365
2 5 (5.62%) IaaS
2 5 (5.62%) PaaS
2 5 (5.62%) SaaS
3 3 (3.37%) Adobe Analytics
3 3 (3.37%) Power Platform
3 3 (3.37%) Salesforce Sales Cloud
3 3 (3.37%) Salesforce Service Cloud
4 2 (2.25%) FinancialForce
4 2 (2.25%) Firebase
4 2 (2.25%) Force.com
4 2 (2.25%) GCP
4 2 (2.25%) Google Ads
4 2 (2.25%) Google Data Studio
4 2 (2.25%) Microsoft Advertising
5 1 (1.12%) Adobe Creative Cloud
5 1 (1.12%) Amazon CloudWatch
5 1 (1.12%) AWS
Communications & Networking
1 5 (5.62%) DNS
1 5 (5.62%) SSL
2 2 (2.25%) 3G
2 2 (2.25%) 4G
2 2 (2.25%) 5G
2 2 (2.25%) Broadband
2 2 (2.25%) Internet
2 2 (2.25%) Wi-Fi
2 2 (2.25%) Wireless
3 1 (1.12%) Firewall
3 1 (1.12%) HTTP
3 1 (1.12%) Network Security
Database & Business Intelligence
1 11 (12.36%) SQL Server
2 7 (7.87%) Tableau
3 5 (5.62%) MySQL
4 3 (3.37%) Data Warehouse
4 3 (3.37%) Power BI
4 3 (3.37%) SQL Server Reporting Services
5 2 (2.25%) BigQuery
5 2 (2.25%) Crystal Reports
5 2 (2.25%) Data Mining
5 2 (2.25%) NoSQL
6 1 (1.12%) Amazon RDS
6 1 (1.12%) MS Access
6 1 (1.12%) Relational Database
Development Applications
1 6 (6.74%) Git (software)
2 4 (4.49%) SQL Server Management Studio (SSMS)
3 3 (3.37%) Visual Studio
3 3 (3.37%) Visual Studio Team System
4 1 (1.12%) Balsamiq
General
1 26 (29.21%) Social Skills
2 24 (26.97%) Finance
3 18 (20.22%) Analytical Skills
4 11 (12.36%) Retail
5 9 (10.11%) Influencing Skills
6 8 (8.99%) Presentation Skills
7 6 (6.74%) Manufacturing
8 5 (5.62%) Advertising
8 5 (5.62%) Back Office
8 5 (5.62%) Organisational Skills
9 2 (2.25%) Automotive
9 2 (2.25%) Law
9 2 (2.25%) Public Speaking
10 1 (1.12%) Japanese Language
10 1 (1.12%) Local Government
10 1 (1.12%) Pharmaceutical
10 1 (1.12%) Telecoms
Job Titles
1 21 (23.60%) Analyst
1 21 (23.60%) Developer
2 8 (8.99%) Web Developer
3 7 (7.87%) Product Manager
4 6 (6.74%) .NET Developer
4 6 (6.74%) C# .NET Developer
4 6 (6.74%) C# Developer
4 6 (6.74%) Designer
5 5 (5.62%) Technical Director
5 5 (5.62%) Technical Leader
6 4 (4.49%) Consultant
6 4 (4.49%) Data Analyst
6 4 (4.49%) Head of Digital
6 4 (4.49%) SAP Analyst
6 4 (4.49%) SAP FI Analyst
6 4 (4.49%) Senior Analyst
7 3 (3.37%) Digital Designer
7 3 (3.37%) Insight Analyst
7 3 (3.37%) Product Owner
7 3 (3.37%) UI Designer
Libraries, Frameworks & Software Standards
1 21 (23.60%) CSS
1 21 (23.60%) HTML
2 12 (13.48%) .NET
3 11 (12.36%) HTML5
4 10 (11.24%) React
5 6 (6.74%) jQuery
5 6 (6.74%) Laravel
6 4 (4.49%) SAP Fiori
6 4 (4.49%) Vue.js
6 4 (4.49%) Yii
7 3 (3.37%) AngularJS
7 3 (3.37%) Sass
8 2 (2.25%) .NET Core
8 2 (2.25%) REST
8 2 (2.25%) SOAP
9 1 (1.12%) ASP.NET
9 1 (1.12%) ASP.NET MVC
9 1 (1.12%) Handlebars
9 1 (1.12%) Node.js
9 1 (1.12%) Twitter Bootstrap
Miscellaneous
1 24 (26.97%) User Experience
2 8 (8.99%) Social Media
3 7 (7.87%) Data Protection Act
4 5 (5.62%) Virtual Team
5 4 (4.49%) Driving Licence
5 4 (4.49%) Foreign Exchange (FX)
5 4 (4.49%) Linux Command Line
6 3 (3.37%) Blog
6 3 (3.37%) Self-Motivation
7 2 (2.25%) Greenfield Project
7 2 (2.25%) Industry 4.0
7 2 (2.25%) Internet of Things
8 1 (1.12%) Clustering
8 1 (1.12%) Digital Media
8 1 (1.12%) Life Science
8 1 (1.12%) Marketing Technology
8 1 (1.12%) Mobile App
Operating Systems
1 4 (4.49%) CentOS
1 4 (4.49%) Linux
2 1 (1.12%) Android
2 1 (1.12%) Apple iOS
Processes & Methodologies
1 19 (21.35%) Analytics
2 18 (20.22%) Agile Software Development
3 15 (16.85%) CRM
4 14 (15.73%) Digital Marketing
4 14 (15.73%) E-Commerce
5 12 (13.48%) DevOps
5 12 (13.48%) Web Development
6 10 (11.24%) Scrum
7 9 (10.11%) Problem-Solving
7 9 (10.11%) Product Roadmap
7 9 (10.11%) Wireframes
8 8 (8.99%) Artificial Intelligence
8 8 (8.99%) Collaborative Working
8 8 (8.99%) Continuous Improvement
8 8 (8.99%) Visualisation
8 8 (8.99%) Web Design
9 7 (7.87%) Customer Insight
9 7 (7.87%) Data Protection
9 7 (7.87%) Product Management
9 7 (7.87%) Project Management
Programming Languages
1 26 (29.21%) SQL
2 25 (28.09%) JavaScript
3 13 (14.61%) PHP
4 7 (7.87%) C#
5 4 (4.49%) Bash Shell
5 4 (4.49%) Python
6 3 (3.37%) Java
7 2 (2.25%) Apex Code
7 2 (2.25%) T-SQL
8 1 (1.12%) Apple Swift
8 1 (1.12%) C++
8 1 (1.12%) VB
8 1 (1.12%) VBA
8 1 (1.12%) VBScript
Qualifications
1 18 (20.22%) Degree
2 4 (4.49%) Computer Science Degree
3 2 (2.25%) HNC
4 1 (1.12%) MBA
4 1 (1.12%) PhD
Quality Assurance & Compliance
1 7 (7.87%) Accessibility
2 5 (5.62%) QA
3 2 (2.25%) GDPR
System Software
1 1 (1.12%) Hyper-V
Vendors
1 19 (21.35%) Microsoft
2 15 (16.85%) Google
3 12 (13.48%) Adobe
4 6 (6.74%) Salesforce.com
4 6 (6.74%) Sitecore
5 4 (4.49%) SAP
6 3 (3.37%) Salesforce Marketing Cloud
7 2 (2.25%) Facebook
7 2 (2.25%) IFS
7 2 (2.25%) Oracle
7 2 (2.25%) Screaming Frog
7 2 (2.25%) Twitter
7 2 (2.25%) Zoho
8 1 (1.12%) Hootsuite
8 1 (1.12%) IBM
8 1 (1.12%) Pardot
8 1 (1.12%) VMware
8 1 (1.12%) WooCommerce