Digital Marketing Job Trends in Edinburgh

Digital Marketing
Scotland > Edinburgh

The table below provides summary statistics and salary benchmarking for jobs advertised in Edinburgh requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 17 December 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Dec 2025
Same period 2024 Same period 2023
Rank 98 94 100
Rank change year-on-year -4 +6 +41
Permanent jobs citing Digital Marketing 2 2 6
As % of all permanent jobs in Edinburgh 0.20% 0.17% 0.60%
As % of the Processes & Methodologies category 0.23% 0.18% 0.64%
Number of salaries quoted 2 1 6
10th Percentile - - £45,625
25th Percentile £29,000 £39,750 £47,500
Median annual salary (50th Percentile) £30,000 £41,500 £50,250
Median % change year-on-year -27.71% -17.41% +0.50%
75th Percentile £31,000 £43,250 £56,250
90th Percentile - - £57,500
Scotland median annual salary £35,000 £38,000 £35,000
% change year-on-year -7.89% +8.57% -30.00%

All Process and Methodology Skills
Edinburgh

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Edinburgh.

Permanent vacancies with a requirement for process or methodology skills 870 1,142 935
As % of all permanent jobs advertised in Edinburgh 87.17% 94.69% 94.06%
Number of salaries quoted 377 449 749
10th Percentile £25,900 £35,000 £31,000
25th Percentile £29,250 £45,000 £46,250
Median annual salary (50th Percentile) £40,000 £57,500 £62,500
Median % change year-on-year -30.43% -8.00% +4.17%
75th Percentile £70,000 £75,000 £75,000
90th Percentile £87,500 £93,778 £93,000
Scotland median annual salary £40,000 £55,000 £52,500
% change year-on-year -27.27% +4.76% -4.55%

Digital Marketing
Job Vacancy Trend in Edinburgh

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Edinburgh.

Digital Marketing job vacancy trend in Edinburgh

Digital Marketing
Salary Trend in Edinburgh

Salary distribution trend for jobs in Edinburgh citing Digital Marketing.

Salary distribution trend for jobs in Edinburgh citing Digital Marketing

Digital Marketing
Co-Occurring Skills & Capabilities in Edinburgh by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 2 (100.00%) Electronics
1 2 (100.00%) Finance
1 2 (100.00%) Fire and Rescue
1 2 (100.00%) Manufacturing
1 2 (100.00%) Marketing
1 2 (100.00%) Organisational Skills
1 2 (100.00%) Police
1 2 (100.00%) Public Sector
1 2 (100.00%) Social Skills
1 2 (100.00%) Telecoms
Job Titles
1 2 (100.00%) Field Engineer
1 2 (100.00%) Field Support Engineer
1 2 (100.00%) IT Engineer
1 2 (100.00%) IT Support
1 2 (100.00%) IT Support Engineer
1 2 (100.00%) Support Engineer
Miscellaneous
1 2 (100.00%) Driving Licence
1 2 (100.00%) Self-Motivation
Processes & Methodologies
1 2 (100.00%) Business Intelligence
1 2 (100.00%) ITSM
1 2 (100.00%) Mentoring
1 2 (100.00%) Programme Management
1 2 (100.00%) Service Delivery
Qualifications
1 2 (100.00%) A+ Certification
1 2 (100.00%) Security Cleared
Quality Assurance & Compliance
1 2 (100.00%) SLA
Vendors
1 2 (100.00%) SAP