Marketing Job Trends in Edinburgh

Marketing
Scotland > Edinburgh

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 17 August 2026, comparing them to the same period in the previous two years.

6 months to
17 Aug 2026
Same period 2025 Same period 2024
Rank 36 41 63
Rank change year-on-year +5 +22 -7
Permanent jobs citing Marketing 34 30 24
As % of all permanent jobs in Edinburgh 3.16% 3.82% 1.88%
As % of the General category 7.42% 4.96% 3.08%
Number of salaries quoted 19 4 13
10th Percentile £28,000 £46,750 £32,500
25th Percentile £29,000 £51,250 £39,750
Median annual salary (50th Percentile) £32,500 £57,500 £42,500
Median % change year-on-year -43.48% +35.29% -10.53%
75th Percentile £105,000 £61,250 £49,225
90th Percentile £120,000 - £76,000
Scotland median annual salary £37,500 £35,000 £49,225
% change year-on-year +7.14% -28.90% +15.82%

All General Skills
Edinburgh

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Edinburgh.

Permanent vacancies with a requirement for general skills 458 605 780
As % of all permanent jobs advertised in Edinburgh 42.57% 76.97% 61.03%
Number of salaries quoted 244 275 528
10th Percentile £27,500 £25,388 £33,525
25th Percentile £31,250 £32,851 £45,000
Median annual salary (50th Percentile) £47,500 £48,500 £55,000
Median % change year-on-year -2.06% -11.82% -8.33%
75th Percentile £72,500 £70,000 £71,250
90th Percentile £95,000 £93,778 £91,025
Scotland median annual salary £45,000 £34,100 £50,000
% change year-on-year +31.96% -31.80% -9.09%

Marketing
Job Vacancy Trend in Edinburgh

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Edinburgh.

Marketing job vacancy trend in Edinburgh

Marketing
Salary Trend in Edinburgh

Salary distribution trend for jobs in Edinburgh citing Marketing.

Salary distribution trend for jobs in Edinburgh citing Marketing

Marketing
Salary Histogram in Edinburgh

Salary distribution for jobs citing Marketing in Edinburgh over the 6 months to 17 August 2026.

Salary histogram for Marketing in Edinburgh

Marketing
Co-Occurring Skills & Capabilities in Edinburgh by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (5.88%) Microsoft Excel
2 1 (2.94%) Adobe Creative Suite
2 1 (2.94%) Microsoft PowerPoint
Cloud Services
1 6 (17.65%) SaaS
Communications & Networking
1 1 (2.94%) Broadband
Development Applications
1 2 (5.88%) GitLab
1 2 (5.88%) Jenkins
General
1 10 (29.41%) Brand Awareness
2 8 (23.53%) Social Skills
3 7 (20.59%) Retail
4 5 (14.71%) Finance
4 5 (14.71%) Inclusion and Diversity
5 4 (11.76%) Law
5 4 (11.76%) Legal
6 2 (5.88%) Billing
6 2 (5.88%) Organisational Skills
6 2 (5.88%) Presentation Skills
7 1 (2.94%) Advertising
7 1 (2.94%) Local Government
7 1 (2.94%) Public Sector
7 1 (2.94%) Publishing
Job Titles
1 10 (29.41%) Marketing Manager
2 5 (14.71%) Account Executive
2 5 (14.71%) Business Development Manager
2 5 (14.71%) Business Manager
2 5 (14.71%) Development Manager
3 3 (8.82%) Administrator
3 3 (8.82%) Senior
3 3 (8.82%) Web Administrator
4 2 (5.88%) Analyst
4 2 (5.88%) Architect
4 2 (5.88%) Business Development Executive
4 2 (5.88%) Fraud Analyst
4 2 (5.88%) Salesforce Architect
4 2 (5.88%) Salesforce Solution Architect
4 2 (5.88%) Senior Analyst
4 2 (5.88%) Senior Strategy Analyst
4 2 (5.88%) Solutions Architect
4 2 (5.88%) Strategy Analyst
5 1 (2.94%) Customer Executive
5 1 (2.94%) New Business Sales Executive
Libraries, Frameworks & Software Standards
1 2 (5.88%) Lightning Web Components
1 2 (5.88%) REST
1 2 (5.88%) SOAP
Miscellaneous
1 10 (29.41%) Social Media
2 2 (5.88%) Onboarding
2 2 (5.88%) Product Ownership
2 2 (5.88%) Self-Motivation
3 1 (2.94%) Algorithms
3 1 (2.94%) Educational Technology
3 1 (2.94%) Management Information System
3 1 (2.94%) NHS
3 1 (2.94%) SystemC
Processes & Methodologies
1 9 (26.47%) Business Development
2 8 (23.53%) CRM
3 5 (14.71%) B2B
4 4 (11.76%) Lead Generation
4 4 (11.76%) Stakeholder Management
5 3 (8.82%) B2B Sales
5 3 (8.82%) Continuous Improvement
6 2 (5.88%) Agile
6 2 (5.88%) AI
6 2 (5.88%) Analytics
6 2 (5.88%) B2B Marketing
6 2 (5.88%) Commercial Awareness
6 2 (5.88%) Computer Science
6 2 (5.88%) Configure, Price, Quote (CPQ)
6 2 (5.88%) Customer Insight
6 2 (5.88%) Data Science
6 2 (5.88%) DevOps
6 2 (5.88%) Emotional Intelligence
6 2 (5.88%) Multithreading
6 2 (5.88%) Statistics
Programming Languages
1 2 (5.88%) Apex Code
1 2 (5.88%) Python
1 2 (5.88%) SQL
Qualifications
1 4 (11.76%) Degree
2 2 (5.88%) Master's Degree
3 1 (2.94%) Microsoft Certification
Vendors
1 12 (35.29%) Microsoft
2 4 (11.76%) Salesforce
3 1 (2.94%) Adobe
3 1 (2.94%) Marketo