Period
to 20 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
Scotland > Edinburgh
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 67 39 76
Rank change year-on-year -28 +37 -2
Permanent jobs citing Marketing 87 116 92
As % of all permanent IT jobs advertised in Edinburgh 3.22% 5.07% 3.01%
As % of the General category 7.46% 10.32% 5.59%
Number of salaries quoted 60 69 70
Edinburgh median annual salary £40,000 £45,000 £35,000
Median salary % change year-on-year -11.11% +28.57% -8.50%
10th Percentile £25,925 £27,500 £26,750
90th Percentile £70,000 £60,000 £48,000
Scotland median annual salary £40,000 £40,000 £41,500
% change year-on-year - -3.61% +7.79%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for common skills.

All General Skills
Edinburgh
Permanent vacancies with a requirement for common skills 1167 1124 1646
As % of all permanent IT jobs advertised in Edinburgh 43.13% 49.17% 53.77%
Number of salaries quoted 636 684 923
Edinburgh median annual salary £45,000 £50,000 £45,000
Median salary % change year-on-year -10.00% +11.11% +5.88%
10th Percentile £26,000 £31,875 £30,000
90th Percentile £72,500 £70,250 £68,750
Scotland median annual salary £45,000 £47,250 £45,000
% change year-on-year -4.76% +5.00% +5.88%

Marketing
Job Vacancy Trend in Edinburgh

Job postings citing Marketing as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Marketing in Edinburgh

Marketing
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Edinburgh.

Salary trend for Marketing in Edinburgh

Marketing
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Marketing in Edinburgh over the 6 months to 20 November 2017.

Salary histogram for Marketing in Edinburgh

For the 6 months to 20 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Marketing.

1 34 (39.08%) Finance
2 26 (29.89%) Analytics
3 20 (22.99%) C#
3 20 (22.99%) .NET
4 19 (21.84%) Business Intelligence
5 16 (18.39%) Mentoring
6 15 (17.24%) .NET Framework
7 14 (16.09%) Entity Framework
8 13 (14.94%) Computer Science
8 13 (14.94%) Agile Software Development
8 13 (14.94%) HTML
9 12 (13.79%) Visual Studio
9 12 (13.79%) CSS
10 11 (12.64%) Digital Marketing
10 11 (12.64%) Cash Management
10 11 (12.64%) Analytical Skills
10 11 (12.64%) Financial Institution
11 10 (11.49%) Service Delivery
11 10 (11.49%) SOA
11 10 (11.49%) SAS
11 10 (11.49%) SQL
11 10 (11.49%) Web Analytics
11 10 (11.49%) SOLID
11 10 (11.49%) Customer Analytics
11 10 (11.49%) Big Data
11 10 (11.49%) RESTful
11 10 (11.49%) Credit Risk
11 10 (11.49%) WPF
11 10 (11.49%) Marketing Automation
11 10 (11.49%) Lead Generation

Marketing
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (11.49%) SAS
2 2 (2.30%) CMS
2 2 (2.30%) Drupal
2 2 (2.30%) JBoss
2 2 (2.30%) SharePoint
2 2 (2.30%) WordPress
3 1 (1.15%) SharePoint 2010
3 1 (1.15%) SharePoint 2013
Applications
1 2 (2.30%) Adobe Creative Suite
1 2 (2.30%) Adobe Illustrator
1 2 (2.30%) Microsoft Excel
1 2 (2.30%) Microsoft Office
1 2 (2.30%) Photoshop
2 1 (1.15%) Adobe After Effects
Business Applications
1 5 (5.75%) Dynamics CRM
2 4 (4.60%) Eloqua
3 1 (1.15%) NetSuite
3 1 (1.15%) Salesforce.com CRM
Cloud Services
1 4 (4.60%) Google Analytics
1 4 (4.60%) Microsoft Azure
2 3 (3.45%) Dynamics 365
3 1 (1.15%) Amazon AWS
3 1 (1.15%) Office 365
3 1 (1.15%) SaaS
Communications & Networking
1 4 (4.60%) Ethernet
2 2 (2.30%) SSH
2 2 (2.30%) SSL
Database & Business Intelligence
1 10 (11.49%) Big Data
2 7 (8.05%) Base SAS
2 7 (8.05%) SAS Enterprise Guide
3 5 (5.75%) Power BI
4 4 (4.60%) Data Mining
4 4 (4.60%) NoSQL
4 4 (4.60%) SQL Server
4 4 (4.60%) SQL Server 2016
5 3 (3.45%) QlikView
6 1 (1.15%) Hadoop
6 1 (1.15%) SQL Server Integration Services
Development Applications
1 12 (13.79%) Visual Studio
2 6 (6.90%) Git (software)
3 2 (2.30%) GitLab
3 2 (2.30%) Maven
4 1 (1.15%) Dreamweaver
General
1 34 (39.08%) Finance
2 11 (12.64%) Financial Institution
3 7 (8.05%) Telecoms
4 3 (3.45%) Electronics
4 3 (3.45%) Games
4 3 (3.45%) Manufacturing
5 2 (2.30%) Advertising
5 2 (2.30%) Law
5 2 (2.30%) Military
6 1 (1.15%) Banking
6 1 (1.15%) Front Office
6 1 (1.15%) Legal
6 1 (1.15%) Multimedia
6 1 (1.15%) Retail
6 1 (1.15%) Retail Banking
Job Titles
1 24 (27.59%) Developer
2 13 (14.94%) Consultant
3 12 (13.79%) C# Developer
3 12 (13.79%) C# Software Developer
3 12 (13.79%) Software Developer
4 11 (12.64%) Analyst
5 8 (9.20%) Senior Manager
6 7 (8.05%) SAS Consultant
7 6 (6.90%) .NET Developer
7 6 (6.90%) .NET Software Developer
8 5 (5.75%) Insight Analyst
9 4 (4.60%) Business Developer
9 4 (4.60%) Designer
9 4 (4.60%) Development Manager
9 4 (4.60%) Marketing Manager
9 4 (4.60%) Project Manager
9 4 (4.60%) Senior Developer
9 4 (4.60%) Senior Project Manager
9 4 (4.60%) Telecoms Manager
9 4 (4.60%) Telecoms Project Manager
Libraries, Frameworks & Software Standards
1 20 (22.99%) .NET
2 15 (17.24%) .NET Framework
3 14 (16.09%) Entity Framework
4 13 (14.94%) HTML
5 12 (13.79%) CSS
6 10 (11.49%) RESTful
6 10 (11.49%) WPF
7 6 (6.90%) Web Services
8 5 (5.75%) ASP.NET
9 4 (4.60%) ASP.NET MVC
9 4 (4.60%) ASP.NET MVC 5
9 4 (4.60%) ASP.NET Web API
9 4 (4.60%) Code First Entity Framework
9 4 (4.60%) Node.js
9 4 (4.60%) WCF
10 3 (3.45%) HTML5
11 2 (2.30%) AngularJS
11 2 (2.30%) JDBC
11 2 (2.30%) SOAP
11 2 (2.30%) Spring Security
Miscellaneous
1 13 (14.94%) Computer Science
2 11 (12.64%) Analytical Skills
3 10 (11.49%) Credit Risk
4 7 (8.05%) User Experience
5 6 (6.90%) Social Media
6 3 (3.45%) Enterprise Software
6 3 (3.45%) Mobile App
7 2 (2.30%) Management Information System
7 2 (2.30%) Motion Graphics
8 1 (1.15%) Augmented Reality
8 1 (1.15%) Digital Media
8 1 (1.15%) Video Editing
Operating Systems
1 3 (3.45%) Apple iOS
2 2 (2.30%) Unix
2 2 (2.30%) Windows
Processes & Methodologies
1 26 (29.89%) Analytics
2 19 (21.84%) Business Intelligence
3 16 (18.39%) Mentoring
4 13 (14.94%) Agile Software Development
5 11 (12.64%) Cash Management
5 11 (12.64%) Digital Marketing
6 10 (11.49%) Customer Analytics
6 10 (11.49%) Lead Generation
6 10 (11.49%) Marketing Automation
6 10 (11.49%) Service Delivery
6 10 (11.49%) SOA
6 10 (11.49%) SOLID
6 10 (11.49%) Web Analytics
7 9 (10.34%) CRM
7 9 (10.34%) Project Management
8 8 (9.20%) Actionable Insight
9 7 (8.05%) Programme Management
9 7 (8.05%) TDD
9 7 (8.05%) Web Application Development
10 6 (6.90%) Coaching
Programming Languages
1 20 (22.99%) C#
2 10 (11.49%) SQL
3 8 (9.20%) Java
4 7 (8.05%) JavaScript
4 7 (8.05%) R
4 7 (8.05%) Ruby
5 6 (6.90%) Python
6 4 (4.60%) Apex Code
6 4 (4.60%) PHP
7 2 (2.30%) VB
8 1 (1.15%) TypeScript
Qualifications
1 6 (6.90%) Degree
2 1 (1.15%) MBA
Quality Assurance & Compliance
1 3 (3.45%) SLA
2 1 (1.15%) Data Quality
Vendors
1 7 (8.05%) Microsoft
2 6 (6.90%) Salesforce.com
3 4 (4.60%) Adobe
3 4 (4.60%) Google
4 3 (3.45%) Apple
4 3 (3.45%) Facebook
4 3 (3.45%) SAP
4 3 (3.45%) Tableau
4 3 (3.45%) Twitter
5 2 (2.30%) Xerox
6 1 (1.15%) HubSpot
6 1 (1.15%) Marketo
6 1 (1.15%) Oracle
6 1 (1.15%) Pardot