Social Media Job Trends in Glasgow

Social Media
Scotland > Glasgow

The table below looks at the prevalence of the term Social Media in permanent job vacancies in Glasgow. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 22 December 2025, comparing them to the same period in the previous two years.

6 months to
22 Dec 2025
Same period 2024 Same period 2023
Rank 51 72 -
Rank change year-on-year +21 - -
Permanent jobs citing Social Media 4 7 0
As % of all permanent jobs in Glasgow 0.57% 0.94% -
As % of the Miscellaneous category 2.48% 3.35% -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £25,750 - -
Median annual salary (50th Percentile) £26,500 - -
75th Percentile £27,250 - -
90th Percentile - - -
Scotland median annual salary £26,500 - -

All Generic Skills
Glasgow

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in Glasgow.

Permanent vacancies with a requirement for generic IT skills 161 209 502
As % of all permanent jobs advertised in Glasgow 23.03% 27.98% 50.00%
Number of salaries quoted 111 102 170
10th Percentile £25,375 £38,050 £31,250
25th Percentile £30,000 £44,063 £39,063
Median annual salary (50th Percentile) £40,000 £60,000 £55,000
Median % change year-on-year -33.33% +9.09% +0.89%
75th Percentile £55,000 £79,688 £65,000
90th Percentile £70,000 £110,000 £80,000
Scotland median annual salary £42,000 £55,000 £60,000
% change year-on-year -23.64% -8.33% +4.35%

Social Media
Job Vacancy Trend in Glasgow

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in Glasgow.

Social Media job vacancy trend in Glasgow

Social Media
Salary Trend in Glasgow

Salary distribution trend for jobs in Glasgow citing Social Media.

Salary distribution trend for jobs in Glasgow citing Social Media

Social Media
Co-Occurring Skills & Capabilities in Glasgow by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (25.00%) Adobe Premiere
1 1 (25.00%) Final Cut Pro
Cloud Services
1 3 (75.00%) SaaS
General
1 4 (100.00%) Marketing
2 1 (25.00%) Multimedia
Job Titles
1 1 (25.00%) Digital Executive
Miscellaneous
1 1 (25.00%) Mobile App
1 1 (25.00%) Self-Motivation
Processes & Methodologies
1 3 (75.00%) AI
1 3 (75.00%) B2B
1 3 (75.00%) B2B Sales
1 3 (75.00%) Business Development
1 3 (75.00%) Collaborative Culture
1 3 (75.00%) Content Strategy
1 3 (75.00%) Data Collection
1 3 (75.00%) Thought Leadership
2 1 (25.00%) Storytelling
Vendors
1 1 (25.00%) Adobe