Period
to 20 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Kent with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Kent
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 93 116 135
Rank change year-on-year +23 +19 -6
Permanent jobs citing Digital Marketing 15 9 13
As % of all permanent IT jobs advertised in Kent 1.17% 0.55% 0.61%
As % of the Processes & Methodologies category 1.33% 0.61% 0.69%
Number of salaries quoted 15 9 11
Kent median annual salary £31,500 £28,500 £45,000
Median salary % change year-on-year +10.53% -36.67% -
10th Percentile £20,950 £26,000 £34,250
90th Percentile £57,000 £49,750 £53,750
South East median annual salary £40,000 £42,500 £45,000
% change year-on-year -5.88% -5.56% +16.88%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Kent with a requirement for process or methodology skills.

All Process and Methodology Skills
Kent
Permanent vacancies with a requirement for process or methodology skills 1,132 1,468 1,895
As % of all permanent IT jobs advertised in Kent 88.30% 90.51% 88.43%
Number of salaries quoted 969 1,225 1,699
Kent median annual salary £42,500 £42,500 £40,500
Median salary % change year-on-year - +4.94% -4.71%
10th Percentile £24,000 £26,250 £25,000
90th Percentile £62,500 £61,250 £58,750
South East median annual salary £45,000 £45,000 £45,000

Digital Marketing
Job Vacancy Trend in Kent

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Kent.

Job vacancy trend for Digital Marketing in Kent

Digital Marketing
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Kent.

Salary trend for Digital Marketing in Kent

Digital Marketing
Salary Histogram in Kent

The salary distribution of IT jobs citing Digital Marketing in Kent over the 6 months to 20 January 2018.

Salary histogram for Digital Marketing in Kent

Digital Marketing
Job Locations in Kent

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Kent region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tunbridge Wells - 6 £32,500 - 1
Maidstone +28 4 £32,000 -14.67% 1
Tonbridge +1 4 £22,500 -57.14%
Digital Marketing
South East

For the 6 months to 20 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Kent region with a requirement for Digital Marketing.

1 15 (100.00%) Marketing
2 7 (46.67%) JavaScript
2 7 (46.67%) PHP
2 7 (46.67%) SQL Server
2 7 (46.67%) jQuery
3 5 (33.33%) HTML
4 4 (26.67%) C#
4 4 (26.67%) .NET
4 4 (26.67%) ASP.NET
4 4 (26.67%) CSS
4 4 (26.67%) E-Commerce
4 4 (26.67%) MVC
4 4 (26.67%) CMS
4 4 (26.67%) Games
4 4 (26.67%) Content Management
4 4 (26.67%) Umbraco
4 4 (26.67%) ASP.NET MVC
4 4 (26.67%) HTML5
4 4 (26.67%) WordPress
4 4 (26.67%) Computer Science
4 4 (26.67%) PayPal
4 4 (26.67%) Sage Pay
4 4 (26.67%) Cross-Browser Testing
5 3 (20.00%) NoSQL
5 3 (20.00%) AngularJS
5 3 (20.00%) SQL Server Management Studio (SSMS)
5 3 (20.00%) OO PHP
5 3 (20.00%) SQL Server Integration Services
5 3 (20.00%) SQL Server 2008
5 3 (20.00%) Time Management

Digital Marketing
Co-occurring IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) CMS
1 4 (26.67%) Umbraco
1 4 (26.67%) WordPress
Applications
1 1 (6.67%) Microsoft Excel
Cloud Services
1 4 (26.67%) Sage Pay
Database & Business Intelligence
1 7 (46.67%) SQL Server
2 3 (20.00%) MySQL
2 3 (20.00%) NoSQL
2 3 (20.00%) PostgreSQL
2 3 (20.00%) SQL Server 2008
2 3 (20.00%) SQL Server Integration Services
2 3 (20.00%) SQL Server Reporting Services
3 2 (13.33%) Relational Database
Development Applications
1 3 (20.00%) SQL Server Management Studio (SSMS)
General
1 15 (100.00%) Marketing
2 4 (26.67%) Games
3 3 (20.00%) Automotive
4 1 (6.67%) Advertising
4 1 (6.67%) Finance
Job Titles
1 10 (66.67%) Developer
2 4 (26.67%) .NET Developer
2 4 (26.67%) Graduate
2 4 (26.67%) Graduate .NET Developer
2 4 (26.67%) Graduate Developer
2 4 (26.67%) Marketing Manager
3 3 (20.00%) Campaign Manager
3 3 (20.00%) Digital Marketing Manager
3 3 (20.00%) Marketing Campaign Manager
3 3 (20.00%) PHP Developer
3 3 (20.00%) SQL Developer
3 3 (20.00%) Strategy Manager
4 2 (13.33%) Junior
4 2 (13.33%) Junior Developer
4 2 (13.33%) Junior SQL Developer
5 1 (6.67%) Communications Manager
5 1 (6.67%) Head of Digital
5 1 (6.67%) Head of Digital Marketing
5 1 (6.67%) Head of Marketing
Libraries, Frameworks & Software Standards
1 7 (46.67%) jQuery
2 5 (33.33%) HTML
3 4 (26.67%) .NET
3 4 (26.67%) ASP.NET
3 4 (26.67%) ASP.NET MVC
3 4 (26.67%) CSS
3 4 (26.67%) HTML5
4 3 (20.00%) AngularJS
Miscellaneous
1 4 (26.67%) Computer Science
2 3 (20.00%) Analytical Skills
3 1 (6.67%) Social Media
Processes & Methodologies
1 4 (26.67%) Content Management
1 4 (26.67%) Cross-Browser Testing
1 4 (26.67%) E-Commerce
1 4 (26.67%) MVC
2 3 (20.00%) B2B
2 3 (20.00%) ETL
2 3 (20.00%) OO
2 3 (20.00%) OO PHP
2 3 (20.00%) Time Management
3 2 (13.33%) Mentoring
4 1 (6.67%) Analytics
4 1 (6.67%) B2C
4 1 (6.67%) Budgeting and Forecasting
4 1 (6.67%) Collaborative Working
4 1 (6.67%) Content Marketing
4 1 (6.67%) Creative Thinking
4 1 (6.67%) Marketing Strategy
4 1 (6.67%) Online Marketing
4 1 (6.67%) Pay per click
4 1 (6.67%) Planning and Forecasting
Programming Languages
1 7 (46.67%) JavaScript
1 7 (46.67%) PHP
2 4 (26.67%) C#
3 3 (20.00%) SQL
3 3 (20.00%) T-SQL
Vendors
1 4 (26.67%) PayPal
2 1 (6.67%) Google