The following table provides summary statistics for permanent job vacancies advertised in Leicestershire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East Midlands / Leicestershire
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 65 63 77
Rank change year-on-year -2 +14  
Permanent jobs citing Google Analytics 9 4 3
As % of all permanent IT jobs advertised in Leicestershire 1.26% 0.60% 0.41%
As % of the Cloud Services category 16.98% 4.88% 21.43%
Number of salaries quoted 0 4 2
Median salary - £30,000 £30,389
Median salary % change year-on-year - -1.27%  
UK excluding London median salary £35,000 £33,500 £29,000
% change year-on-year +4.47% +15.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leicestershire with a requirement for cloud computing skills.

Cloud Computing Skills
Leicestershire
Permanent job vacancies with a requirement for cloud computing skills 53 82 14
As % of all permanent IT job vacancies advertised in Leicestershire 7.40% 12.37% 1.93%
Number of salaries quoted 30 80 12
Median salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.66% -  
90% offered a salary of more than £30,000 £28,500 £26,500
10% offered a salary of more than £70,000 £53,500 £51,250
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Leicestershire

The job posting trend of jobs advertised in Leicestershire citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Leicestershire

Google Analytics
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Leicestershire.

Salary trend for Google Analytics in Leicestershire

Google Analytics
Top 29 Co-occurring IT Skills in Leicestershire

For the 6 months to 28 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leicestershire region with a requirement for Google Analytics.

1 10 (100.00%) E-Commerce
1 10 (100.00%) Marketing
1 10 (100.00%) Web Analytics
1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 9 (90.00%) Actionable Insight
2 9 (90.00%) A/B Testing
3 7 (70.00%) User Experience
3 7 (70.00%) CMS
4 6 (60.00%) Web Design
4 6 (60.00%) HTML
4 6 (60.00%) JavaScript
4 6 (60.00%) CSS
4 6 (60.00%) XML
4 6 (60.00%) Multivariate Testing
4 6 (60.00%) Personalization
4 6 (60.00%) Publishing
4 6 (60.00%) Monetate
5 3 (30.00%) Online Marketing
5 3 (30.00%) Tealeaf
5 3 (30.00%) MS Excel
5 3 (30.00%) MS Office
5 3 (30.00%) Microsoft
5 3 (30.00%) Business Analysis
5 3 (30.00%) Degree
6 1 (10.00%) Digital Marketing
6 1 (10.00%) User Acceptance Testing
6 1 (10.00%) SEO
6 1 (10.00%) Data Analytics

Google Analytics
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (70.00%) CMS
Applications
1 3 (30.00%) MS Excel
1 3 (30.00%) MS Office
General
1 10 (100.00%) Marketing
2 6 (60.00%) Publishing
Job Titles
1 6 (60.00%) Content Editor
2 3 (30.00%) Analyst
2 3 (30.00%) Web Analyst
3 1 (10.00%) Digital Executive
Libraries, Frameworks & Software Standards
1 6 (60.00%) CSS
1 6 (60.00%) HTML
1 6 (60.00%) XML
Miscellaneous
1 7 (70.00%) User Experience
Processes & Methodologies
1 10 (100.00%) Analytics
1 10 (100.00%) E-Commerce
1 10 (100.00%) Web Analytics
2 9 (90.00%) A/B Testing
2 9 (90.00%) Actionable Insight
3 6 (60.00%) Multivariate Testing
3 6 (60.00%) Personalization
3 6 (60.00%) Web Design
4 3 (30.00%) Business Analysis
4 3 (30.00%) Online Marketing
5 1 (10.00%) Data Analytics
5 1 (10.00%) Digital Marketing
5 1 (10.00%) SEO
5 1 (10.00%) User Acceptance Testing
Programming Languages
1 6 (60.00%) JavaScript
Qualifications
1 3 (30.00%) Degree
Vendors
1 10 (100.00%) Google
2 6 (60.00%) Monetate
3 3 (30.00%) Microsoft
3 3 (30.00%) Tealeaf
Enderby, Leicestershire
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