Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Leicestershire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East Midlands > Leicestershire
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 68 109 100
Rank change year-on-year +41 -9 -
Permanent jobs citing Google Analytics 15 7 10
As % of all permanent IT jobs advertised in Leicestershire 1.64% 0.48% 0.74%
As % of the Cloud Services category 12.40% 5.69% 13.33%
Number of salaries quoted 13 7 10
Leicestershire median annual salary £37,500 £32,500 £30,000
Median salary % change year-on-year +15.38% +8.33% -
10th Percentile £32,250 £23,350 £26,250
90th Percentile £48,750 £36,750 £67,500
East Midlands median annual salary £34,250 £35,000 £32,500
% change year-on-year -2.14% +7.69% +30.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leicestershire with a requirement for cloud computing skills.

All Cloud Skills
Leicestershire
Permanent vacancies with a requirement for cloud computing skills 121 123 75
As % of all permanent IT jobs advertised in Leicestershire 13.22% 8.45% 5.54%
Number of salaries quoted 104 106 60
Leicestershire median annual salary £40,000 £43,667 £32,500
Median salary % change year-on-year -8.40% +34.36% +1.56%
10th Percentile £28,825 £28,125 £24,750
90th Percentile £58,000 £55,000 £58,875
East Midlands median annual salary £40,000 £42,000 £38,750
% change year-on-year -4.76% +8.39% +3.33%

Google Analytics
Job Vacancy Trend in Leicestershire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Leicestershire.

Job vacancy trend for Google Analytics in Leicestershire

Google Analytics
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Leicestershire.

Salary trend for Google Analytics in Leicestershire

Google Analytics
Salary Histogram in Leicestershire

The salary distribution of IT jobs citing Google Analytics in Leicestershire over the 6 months to 19 November 2017.

Salary histogram for Google Analytics in Leicestershire

Google Analytics
Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Leicestershire region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester +34 10 £47,500 +100.00%
Hinckley - 4 £37,500 -
Google Analytics
East Midlands

For the 6 months to 19 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leicestershire region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 12 (80.00%) User Experience
3 10 (66.67%) Online Marketing
3 10 (66.67%) Social Media
3 10 (66.67%) Marketing
3 10 (66.67%) Personalization
3 10 (66.67%) A/B Testing
4 7 (46.67%) Social Media Monitoring
4 7 (46.67%) Internet
4 7 (46.67%) Performance Measurement
5 6 (40.00%) Project Management
5 6 (40.00%) Manufacturing
5 6 (40.00%) Time Management
6 5 (33.33%) Sitecore
6 5 (33.33%) Axure RP
6 5 (33.33%) Agile Software Development
6 5 (33.33%) Web Analytics
6 5 (33.33%) Life Science
6 5 (33.33%) Business Intelligence
6 5 (33.33%) SEO
6 5 (33.33%) Social Media Analysis
6 5 (33.33%) Digital Analytics
6 5 (33.33%) Wireframes
6 5 (33.33%) Business Forecasting
6 5 (33.33%) Social Listening
7 4 (26.67%) Prototyping
7 4 (26.67%) Minimum Viable Product
8 2 (13.33%) Marketo
8 2 (13.33%) Continuous Improvement

Google Analytics
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Communications & Networking
1 7 (46.67%) Internet
Development Applications
1 5 (33.33%) Axure RP
General
1 10 (66.67%) Marketing
2 6 (40.00%) Manufacturing
3 2 (13.33%) Advertising
Job Titles
1 9 (60.00%) Analyst
1 9 (60.00%) Digital Analyst
2 5 (33.33%) Consultant
2 5 (33.33%) User Experience Consultant
3 4 (26.67%) Senior Consultant
3 4 (26.67%) Senior User Experience Consultant
4 2 (13.33%) Digital Marketing Analyst
4 2 (13.33%) Marketing Analyst
5 1 (6.67%) Designer
5 1 (6.67%) Digital Designer
5 1 (6.67%) Online Marketing Analyst
Miscellaneous
1 12 (80.00%) User Experience
2 10 (66.67%) Social Media
3 5 (33.33%) Life Science
4 4 (26.67%) Minimum Viable Product
5 1 (6.67%) Analytical Skills
Processes & Methodologies
1 15 (100.00%) Analytics
2 10 (66.67%) A/B Testing
2 10 (66.67%) Online Marketing
2 10 (66.67%) Personalization
3 7 (46.67%) Performance Measurement
3 7 (46.67%) Social Media Monitoring
4 6 (40.00%) Project Management
4 6 (40.00%) Time Management
5 5 (33.33%) Agile Software Development
5 5 (33.33%) Business Forecasting
5 5 (33.33%) Business Intelligence
5 5 (33.33%) Digital Analytics
5 5 (33.33%) SEO
5 5 (33.33%) Social Listening
5 5 (33.33%) Social Media Analysis
5 5 (33.33%) Web Analytics
5 5 (33.33%) Wireframes
6 4 (26.67%) Prototyping
7 2 (13.33%) Content Marketing
7 2 (13.33%) CRM
Vendors
1 15 (100.00%) Google
2 5 (33.33%) Sitecore
3 2 (13.33%) Marketo