Period
to 19 February 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 February 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 189 205 241
Rank change year-on-year +16 +36 -46
Permanent jobs citing Social Media 45 48 25
As % of all permanent IT jobs advertised in the East Midlands 0.85% 0.80% 0.36%
As % of the Miscellaneous category 2.27% 2.14% 0.89%
Number of salaries quoted 40 44 16
East Midlands median annual salary £31,250 £31,250 £33,250
Median salary % change year-on-year - -6.02% -11.33%
10th Percentile £23,725 £20,250 £20,500
90th Percentile £90,000 £40,000 £55,000
England median annual salary £40,000 £38,000 £42,500
% change year-on-year +5.26% -10.59% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

All Generic IT Skills
East Midlands
Permanent vacancies with a requirement for generic IT skills 1,983 2,247 2,813
As % of all permanent IT jobs advertised in the East Midlands 37.34% 37.51% 40.89%
Number of salaries quoted 1,622 1,760 2,109
East Midlands median annual salary £40,000 £41,000 £40,000
Median salary % change year-on-year -2.44% +2.50% +2.56%
10th Percentile £25,000 £24,750 £22,750
90th Percentile £67,500 £66,250 £57,500
England median annual salary £50,000 £50,000 £50,000

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 6 months to 19 February 2018.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +25 18 £50,000 +42.86% 1
Lincolnshire - 11 £24,750 -
Nottinghamshire -10 7 £30,000 -7.69%
Northamptonshire +1 5 £25,500 +24.39% 3
Derbyshire -4 2 £41,500 +38.33% 2
Social Media
England

For the 6 months to 19 February 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Social Media.

1 35 (77.78%) Marketing
2 21 (46.67%) Google
3 20 (44.44%) SEO
4 16 (35.56%) User Experience
5 14 (31.11%) Analytics
5 14 (31.11%) CRM
6 12 (26.67%) Degree
7 11 (24.44%) Google Analytics
7 11 (24.44%) Facebook
8 10 (22.22%) Online Marketing
8 10 (22.22%) Email Marketing
8 10 (22.22%) Digital Marketing
8 10 (22.22%) Telecoms
8 10 (22.22%) Pay per click
9 9 (20.00%) Business Development
10 8 (17.78%) Blog
10 8 (17.78%) Advertising
10 8 (17.78%) Dynamics CRM
10 8 (17.78%) VoIP
10 8 (17.78%) Salesforce.com
10 8 (17.78%) Unified Communications
10 8 (17.78%) Twitter
10 8 (17.78%) Social Media Marketing
10 8 (17.78%) Content Marketing
11 7 (15.56%) Personalization
11 7 (15.56%) A/B Testing
11 7 (15.56%) Adobe
11 7 (15.56%) Adobe Illustrator
12 6 (13.33%) HTML
12 6 (13.33%) Photoshop

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.89%) CMS
Applications
1 7 (15.56%) Adobe Illustrator
2 6 (13.33%) Photoshop
3 4 (8.89%) InDesign
4 2 (4.44%) Microsoft Office
Business Applications
1 8 (17.78%) Dynamics CRM
Cloud Services
1 11 (24.44%) Google Analytics
2 6 (13.33%) AdWords
3 1 (2.22%) MailChimp
Communications & Networking
1 8 (17.78%) Unified Communications
1 8 (17.78%) VoIP
2 5 (11.11%) Internet
Database & Business Intelligence
1 4 (8.89%) NoSQL
1 4 (8.89%) SQL Server
1 4 (8.89%) SQL Server 2016
Development Applications
1 4 (8.89%) Git (software)
General
1 35 (77.78%) Marketing
2 10 (22.22%) Telecoms
3 8 (17.78%) Advertising
4 4 (8.89%) Manufacturing
5 1 (2.22%) Retail
Job Titles
1 8 (17.78%) CRM Executive
1 8 (17.78%) Sales Executive
1 8 (17.78%) Solutions Sales Executive
2 7 (15.56%) Analyst
2 7 (15.56%) Digital Analyst
3 6 (13.33%) Designer
3 6 (13.33%) Digital Designer
3 6 (13.33%) Marketing Executive
4 5 (11.11%) Account Manager
5 4 (8.89%) .NET Developer
5 4 (8.89%) Developer
5 4 (8.89%) Social Media Developer
6 3 (6.67%) Digital Executive
6 3 (6.67%) Digital Marketing Executive
6 3 (6.67%) SEO Account Manager
6 3 (6.67%) SEO Manager
6 3 (6.67%) Social Media Executive
7 2 (4.44%) Digital UX Designer
7 2 (4.44%) PPC Account Manager
7 2 (4.44%) UX Designer
Libraries, Frameworks & Software Standards
1 6 (13.33%) HTML
2 5 (11.11%) CSS
3 4 (8.89%) .NET
3 4 (8.89%) ASP.NET
3 4 (8.89%) ASP.NET MVC
3 4 (8.89%) ASP.NET MVC 5
3 4 (8.89%) ASP.NET Web API
3 4 (8.89%) Node.js
3 4 (8.89%) RESTful
3 4 (8.89%) WCF
Miscellaneous
1 16 (35.56%) User Experience
2 8 (17.78%) Blog
3 4 (8.89%) Analytical Skills
3 4 (8.89%) BBC
3 4 (8.89%) Graphic Design
4 3 (6.67%) Life Science
5 1 (2.22%) Algorithms
Processes & Methodologies
1 20 (44.44%) SEO
2 14 (31.11%) Analytics
2 14 (31.11%) CRM
3 10 (22.22%) Digital Marketing
3 10 (22.22%) Email Marketing
3 10 (22.22%) Online Marketing
3 10 (22.22%) Pay per click
4 9 (20.00%) Business Development
5 8 (17.78%) Content Marketing
5 8 (17.78%) Social Media Marketing
6 7 (15.56%) A/B Testing
6 7 (15.56%) Personalization
7 5 (11.11%) Conversion Rate Optimisation
7 5 (11.11%) E-Commerce
8 4 (8.89%) B2B
8 4 (8.89%) Business Intelligence
8 4 (8.89%) Copywriting
8 4 (8.89%) MVC
8 4 (8.89%) OO
8 4 (8.89%) Web Development
Programming Languages
1 4 (8.89%) Bourne shell
1 4 (8.89%) C#
1 4 (8.89%) Ruby
2 1 (2.22%) Java
2 1 (2.22%) PHP
Qualifications
1 12 (26.67%) Degree
Vendors
1 21 (46.67%) Google
2 11 (24.44%) Facebook
3 8 (17.78%) Salesforce.com
3 8 (17.78%) Twitter
4 7 (15.56%) Adobe
5 4 (8.89%) Apple
5 4 (8.89%) Sitecore
5 4 (8.89%) Sony
5 4 (8.89%) Yahoo!
6 3 (6.67%) Hootsuite
6 3 (6.67%) Screaming Frog
7 1 (2.22%) Marketo
7 1 (2.22%) Microsoft