Period
to 22 September 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 September 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
6 months to
22 Sep 2017
Same period 2016 Same period 2015
Rank 173 222 204
Rank change year-on-year +49 -18 +18
Permanent jobs citing Social Media 52 28 71
As % of all permanent IT jobs advertised in the East Midlands 1.01% 0.43% 0.93%
As % of the Miscellaneous category 2.54% 1.15% 2.31%
Number of salaries quoted 39 23 58
East Midlands median annual salary £36,500 £32,500 £32,500
Median salary % change year-on-year +12.31% - -1.52%
10th Percentile £23,950 £18,250 £22,500
90th Percentile £47,500 £43,100 £52,963
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -4.76%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

All Generic IT Skills
East Midlands
Permanent vacancies with a requirement for generic IT skills 2049 2435 3071
As % of all permanent IT jobs advertised in the East Midlands 39.67% 37.52% 40.40%
Number of salaries quoted 1694 1920 2414
East Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £23,000 £22,613 £22,500
90th Percentile £63,750 £60,000 £61,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 6 months to 22 September 2017.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 6 months to 22 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +41 24 £40,000 +23.08%
Nottinghamshire +9 14 £28,000 +51.35%
Northamptonshire - 11 £24,000 -
Lincolnshire - 2 £22,000 - 1
Derbyshire -6 1 - -
Social Media
England

For the 6 months to 22 September 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Social Media.

1 39 (75.00%) Marketing
2 28 (53.85%) Google
3 25 (48.08%) HTML
4 21 (40.38%) CSS
5 16 (30.77%) Finance
5 16 (30.77%) SEO
5 16 (30.77%) Git (software)
6 15 (28.85%) Facebook
6 15 (28.85%) Twitter
6 15 (28.85%) Analytics
6 15 (28.85%) PHP
6 15 (28.85%) Google Analytics
7 14 (26.92%) JavaScript
7 14 (26.92%) Mobile App
8 13 (25.00%) HTML5
9 12 (23.08%) Digital Marketing
9 12 (23.08%) Web Development
10 11 (21.15%) Electronics
10 11 (21.15%) jQuery
10 11 (21.15%) Android
10 11 (21.15%) Amazon AWS
10 11 (21.15%) Adobe
10 11 (21.15%) Arduino
10 11 (21.15%) CSS3
10 11 (21.15%) Laravel
10 11 (21.15%) Apple iOS
10 11 (21.15%) Mobile Application Development
10 11 (21.15%) Android Development
10 11 (21.15%) iOS Development
10 11 (21.15%) HTML5 Canvas

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.85%) CMS
2 1 (1.92%) Apache Spark
Applications
1 11 (21.15%) Moqups
2 4 (7.69%) Photoshop
3 3 (5.77%) Microsoft Office
4 1 (1.92%) Microsoft Excel
Cloud Services
1 15 (28.85%) Google Analytics
2 11 (21.15%) Amazon AWS
3 7 (13.46%) AdWords
4 1 (1.92%) Microsoft Azure
Communications & Networking
1 8 (15.38%) Internet
2 1 (1.92%) Broadband
2 1 (1.92%) SMS
Database & Business Intelligence
1 1 (1.92%) Big Data
1 1 (1.92%) Hadoop
1 1 (1.92%) NoSQL
1 1 (1.92%) SQL Server
1 1 (1.92%) SQL Server 2016
Development Applications
1 16 (30.77%) Git (software)
2 3 (5.77%) SonarQube
2 3 (5.77%) Subversion
3 1 (1.92%) git-flow
3 1 (1.92%) Selenium
General
1 39 (75.00%) Marketing
2 16 (30.77%) Finance
3 11 (21.15%) Electronics
4 8 (15.38%) Manufacturing
5 7 (13.46%) Advertising
6 3 (5.77%) Retail
7 2 (3.85%) Multimedia
Job Titles
1 20 (38.46%) Developer
2 15 (28.85%) Senior Developer
3 10 (19.23%) Full Stack Developer
4 8 (15.38%) Analyst
5 7 (13.46%) Digital Analyst
6 6 (11.54%) Java Developer
6 6 (11.54%) Senior Full Stack Developer
6 6 (11.54%) Senior Java Developer
7 5 (9.62%) Account Manager
7 5 (9.62%) PHP Developer
7 5 (9.62%) Senior PHP Developer
7 5 (9.62%) SEO Account Manager
7 5 (9.62%) SEO Manager
8 3 (5.77%) Agile Developer
8 3 (5.77%) Applications Developer
8 3 (5.77%) Consultant
8 3 (5.77%) Senior Agile Developer
8 3 (5.77%) Senior Agile Java Developer
8 3 (5.77%) Senior Consultant
8 3 (5.77%) Software Developer
Libraries, Frameworks & Software Standards
1 25 (48.08%) HTML
2 21 (40.38%) CSS
3 13 (25.00%) HTML5
4 11 (21.15%) CSS3
4 11 (21.15%) HTML5 Canvas
4 11 (21.15%) jQuery
4 11 (21.15%) Laravel
4 11 (21.15%) LESS
4 11 (21.15%) Sass
4 11 (21.15%) Semantic HTML
5 5 (9.62%) XML
6 4 (7.69%) Web Services
7 3 (5.77%) Hibernate
7 3 (5.77%) Java EE
7 3 (5.77%) JSON
7 3 (5.77%) SOAP
7 3 (5.77%) Spring
8 2 (3.85%) Node.js
9 1 (1.92%) ASP.NET MVC
9 1 (1.92%) RESTful
Miscellaneous
1 14 (26.92%) Mobile App
2 11 (21.15%) Arduino
3 10 (19.23%) User Experience
4 5 (9.62%) Blog
5 4 (7.69%) Life Science
6 2 (3.85%) Analytical Skills
7 1 (1.92%) BBC
7 1 (1.92%) Clustering
7 1 (1.92%) Computer Science
7 1 (1.92%) Driving Licence
7 1 (1.92%) Internet of Things
7 1 (1.92%) NHS
Operating Systems
1 11 (21.15%) Android
1 11 (21.15%) Apple iOS
2 3 (5.77%) Linux
2 3 (5.77%) Mac OS
2 3 (5.77%) Windows
Processes & Methodologies
1 16 (30.77%) SEO
2 15 (28.85%) Analytics
3 12 (23.08%) Digital Marketing
3 12 (23.08%) Web Development
4 11 (21.15%) Android Development
4 11 (21.15%) iOS Development
4 11 (21.15%) Mobile Application Development
4 11 (21.15%) Prototyping
5 10 (19.23%) Content Marketing
5 10 (19.23%) CRM
5 10 (19.23%) E-Commerce
5 10 (19.23%) Social Media Marketing
6 9 (17.31%) Email Marketing
6 9 (17.31%) Online Marketing
6 9 (17.31%) Pay per click
7 8 (15.38%) A/B Testing
7 8 (15.38%) Agile Software Development
7 8 (15.38%) Content Management
7 8 (15.38%) Conversion Rate Optimisation
7 8 (15.38%) Personalization
Programming Languages
1 15 (28.85%) PHP
2 14 (26.92%) JavaScript
3 11 (21.15%) PHP 7
4 7 (13.46%) Java
5 2 (3.85%) C#
6 1 (1.92%) Bourne shell
6 1 (1.92%) C++
6 1 (1.92%) MATLAB
6 1 (1.92%) Python
6 1 (1.92%) Ruby
6 1 (1.92%) SQL
Qualifications
1 10 (19.23%) Degree
2 1 (1.92%) Master's Degree
Quality Assurance & Compliance
1 2 (3.85%) QA
Vendors
1 28 (53.85%) Google
2 15 (28.85%) Facebook
2 15 (28.85%) Twitter
3 11 (21.15%) Adobe
4 4 (7.69%) Sitecore
5 3 (5.77%) Cognizant
5 3 (5.77%) Microsoft
6 2 (3.85%) Marketo
7 1 (1.92%) Apple
7 1 (1.92%) Hootsuite
7 1 (1.92%) HubSpot
7 1 (1.92%) Sony
7 1 (1.92%) Yahoo!