Period
to 19 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 175 239 236
Rank change year-on-year +64 -3 -37
Permanent jobs citing Social Media 51 20 39
As % of all permanent IT jobs advertised in the East Midlands 0.99% 0.31% 0.52%
As % of the Miscellaneous category 2.60% 0.82% 1.28%
Number of salaries quoted 42 14 28
East Midlands median annual salary £30,750 £32,500 £32,500
Median salary % change year-on-year -5.38% - -
10th Percentile £23,750 £19,075 £26,250
90th Percentile £47,500 £39,375 £38,750
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

All Generic IT Skills
East Midlands
Permanent vacancies with a requirement for generic IT skills 1961 2441 3055
As % of all permanent IT jobs advertised in the East Midlands 38.17% 37.34% 40.96%
Number of salaries quoted 1604 1919 2345
East Midlands median annual salary £39,000 £40,000 £40,000
Median salary % change year-on-year -2.50% - -
10th Percentile £23,250 £23,601 £21,500
90th Percentile £62,500 £63,750 £58,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 6 months to 19 November 2017.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +46 21 £37,500 +15.38%
Nottinghamshire +23 15 £27,000 +45.95% 1
Lincolnshire - 8 £24,750 - 1
Northamptonshire +23 5 £24,000 -31.43%
Social Media
England

For the 6 months to 19 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Social Media.

1 44 (86.27%) Marketing
2 35 (68.63%) Google
3 24 (47.06%) SEO
4 21 (41.18%) Analytics
5 20 (39.22%) HTML
6 19 (37.25%) CSS
7 18 (35.29%) Facebook
7 18 (35.29%) Google Analytics
8 15 (29.41%) Email Marketing
8 15 (29.41%) Digital Marketing
8 15 (29.41%) Twitter
9 14 (27.45%) Pay per click
9 14 (27.45%) Content Marketing
10 13 (25.49%) User Experience
10 13 (25.49%) Social Media Marketing
10 13 (25.49%) Git (software)
11 12 (23.53%) Online Marketing
11 12 (23.53%) PHP
12 11 (21.57%) JavaScript
12 11 (21.57%) E-Commerce
12 11 (21.57%) Mobile App
12 11 (21.57%) Web Development
12 11 (21.57%) Conversion Rate Optimisation
13 10 (19.61%) Personalization
13 10 (19.61%) A/B Testing
13 10 (19.61%) AdWords
13 10 (19.61%) HTML5
13 10 (19.61%) Adobe
14 9 (17.65%) CRM
14 9 (17.65%) Electronics

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.88%) CMS
Applications
1 9 (17.65%) Moqups
2 5 (9.80%) Photoshop
3 2 (3.92%) Microsoft Office
4 1 (1.96%) Adobe Illustrator
4 1 (1.96%) InDesign
4 1 (1.96%) Microsoft Excel
Cloud Services
1 18 (35.29%) Google Analytics
2 10 (19.61%) AdWords
3 9 (17.65%) Amazon AWS
Communications & Networking
1 8 (15.69%) Internet
2 1 (1.96%) Broadband
2 1 (1.96%) SMS
Database & Business Intelligence
1 3 (5.88%) NoSQL
1 3 (5.88%) SQL Server
1 3 (5.88%) SQL Server 2016
Development Applications
1 13 (25.49%) Git (software)
2 1 (1.96%) git-flow
2 1 (1.96%) Selenium
General
1 44 (86.27%) Marketing
2 9 (17.65%) Electronics
3 8 (15.69%) Advertising
3 8 (15.69%) Finance
4 7 (13.73%) Manufacturing
5 3 (5.88%) Retail
6 1 (1.96%) Multimedia
Job Titles
1 13 (25.49%) Developer
2 9 (17.65%) Analyst
2 9 (17.65%) Digital Analyst
2 9 (17.65%) Full Stack Developer
3 8 (15.69%) Account Manager
4 6 (11.76%) Senior Developer
4 6 (11.76%) SEO Account Manager
4 6 (11.76%) SEO Manager
5 5 (9.80%) Senior Full Stack Developer
6 4 (7.84%) Marketing Executive
7 3 (5.88%) .NET Developer
7 3 (5.88%) Content Manager
7 3 (5.88%) Social Media Developer
8 2 (3.92%) Digital Designer
8 2 (3.92%) Digital Executive
8 2 (3.92%) Digital Marketing Analyst
8 2 (3.92%) PHP Developer
8 2 (3.92%) PPC Account Manager
8 2 (3.92%) Senior PHP Developer
8 2 (3.92%) Social Media Executive
Libraries, Frameworks & Software Standards
1 20 (39.22%) HTML
2 19 (37.25%) CSS
3 10 (19.61%) HTML5
4 9 (17.65%) CSS3
4 9 (17.65%) HTML5 Canvas
4 9 (17.65%) jQuery
4 9 (17.65%) Laravel
4 9 (17.65%) LESS
4 9 (17.65%) Sass
4 9 (17.65%) Semantic HTML
5 4 (7.84%) Node.js
6 3 (5.88%) .NET
6 3 (5.88%) ASP.NET
6 3 (5.88%) ASP.NET MVC
6 3 (5.88%) ASP.NET MVC 5
6 3 (5.88%) ASP.NET Web API
6 3 (5.88%) RESTful
6 3 (5.88%) WCF
7 1 (1.96%) Meteor
7 1 (1.96%) React
Miscellaneous
1 13 (25.49%) User Experience
2 11 (21.57%) Mobile App
3 9 (17.65%) Arduino
4 7 (13.73%) Blog
5 5 (9.80%) Life Science
6 4 (7.84%) Analytical Skills
7 3 (5.88%) BBC
8 1 (1.96%) Algorithms
8 1 (1.96%) Clustering
8 1 (1.96%) Computer Science
8 1 (1.96%) Driving Licence
8 1 (1.96%) Graphic Design
Operating Systems
1 9 (17.65%) Android
1 9 (17.65%) Apple iOS
Processes & Methodologies
1 24 (47.06%) SEO
2 21 (41.18%) Analytics
3 15 (29.41%) Digital Marketing
3 15 (29.41%) Email Marketing
4 14 (27.45%) Content Marketing
4 14 (27.45%) Pay per click
5 13 (25.49%) Social Media Marketing
6 12 (23.53%) Online Marketing
7 11 (21.57%) Conversion Rate Optimisation
7 11 (21.57%) E-Commerce
7 11 (21.57%) Web Development
8 10 (19.61%) A/B Testing
8 10 (19.61%) Personalization
9 9 (17.65%) Android Development
9 9 (17.65%) CRM
9 9 (17.65%) iOS Development
9 9 (17.65%) Mobile Application Development
9 9 (17.65%) Prototyping
10 7 (13.73%) Performance Measurement
10 7 (13.73%) Social Media Monitoring
Programming Languages
1 12 (23.53%) PHP
2 11 (21.57%) JavaScript
3 9 (17.65%) PHP 7
4 4 (7.84%) C#
5 3 (5.88%) Bourne shell
5 3 (5.88%) Ruby
6 1 (1.96%) C++
6 1 (1.96%) Java
6 1 (1.96%) MATLAB
6 1 (1.96%) Python
Qualifications
1 9 (17.65%) Degree
2 1 (1.96%) Master's Degree
Quality Assurance & Compliance
1 1 (1.96%) QA
Vendors
1 35 (68.63%) Google
2 18 (35.29%) Facebook
3 15 (29.41%) Twitter
4 10 (19.61%) Adobe
5 9 (17.65%) Xero
6 5 (9.80%) Sitecore
7 3 (5.88%) Apple
7 3 (5.88%) Sony
7 3 (5.88%) Yahoo!
8 2 (3.92%) Hootsuite
8 2 (3.92%) Marketo
8 2 (3.92%) Microsoft
9 1 (1.96%) HubSpot