The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 128 163 136
Rank change year-on-year +35 -27  
Permanent jobs citing Social Media 22 16 49
As % of all permanent IT jobs advertised in the East Midlands 0.83% 0.48% 1.31%
As % of the Miscellaneous category 1.99% 1.34% 3.32%
Number of salaries quoted 14 16 45
East Midlands median annual salary £42,500 £35,500 £33,045
Median salary % change year-on-year +19.71% +7.43%  
10th Percentile £32,500 £18,250 £22,500
90th Percentile £55,375 £43,500 £52,963
England median annual salary £40,000 £40,000 £42,500
% change year-on-year - -5.88%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

Generic IT Skills
East Midlands
Permanent job vacancies with a requirement for generic IT skills 1108 1193 1477
As % of all permanent IT job vacancies advertised in the East Midlands 41.67% 36.03% 39.34%
Number of salaries quoted 1355 1502 1885
East Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,000 £22,025 £22,500
90th Percentile £60,000 £62,500 £57,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26%  

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 3 months to 29 June 2017.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +17 10 £42,500 +21.42% 1
Northamptonshire - 6 £57,500 - 3
Nottinghamshire +4 5 £40,000 +116.21% 3
Derbyshire +6 1 - - 1
Social Media
England

For the 6 months to 29 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Social Media.

1 31 (58.49%) Marketing
2 18 (33.96%) Google
3 17 (32.08%) JavaScript
4 16 (30.19%) HTML
4 16 (30.19%) Mobile App
5 15 (28.30%) Java
5 15 (28.30%) Agile Software Development
5 15 (28.30%) Test Automation
6 14 (26.42%) Finance
7 13 (24.53%) Retail
8 12 (22.64%) HTML5
8 12 (22.64%) PHP
8 12 (22.64%) CSS
8 12 (22.64%) OO
8 12 (22.64%) CRM
9 11 (20.75%) Software Engineering
9 11 (20.75%) User Experience
10 10 (18.87%) Android Development
10 10 (18.87%) iOS Development
10 10 (18.87%) Twitter
10 10 (18.87%) Apple iOS
10 10 (18.87%) Content Management
10 10 (18.87%) Android
10 10 (18.87%) Git (software)
11 9 (16.98%) QA
11 9 (16.98%) SEO
11 9 (16.98%) Facebook
12 8 (15.09%) Analytics
12 8 (15.09%) Data Structures
12 8 (15.09%) Scrum

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (9.43%) WordPress
2 4 (7.55%) Apache
2 4 (7.55%) nginx
3 2 (3.77%) CMS
4 1 (1.89%) Apache Spark
Applications
1 6 (11.32%) Moqups
2 2 (3.77%) Microsoft Excel
2 2 (3.77%) Photoshop
3 1 (1.89%) Microsoft Office
Business Applications
1 1 (1.89%) Magento
Cloud Services
1 6 (11.32%) Amazon AWS
2 4 (7.55%) Google Analytics
2 4 (7.55%) Google Play
3 1 (1.89%) AdWords
3 1 (1.89%) Microsoft Azure
Communications & Networking
1 3 (5.66%) Internet
Database & Business Intelligence
1 4 (7.55%) MySQL
2 1 (1.89%) Big Data
2 1 (1.89%) Hadoop
Development Applications
1 10 (18.87%) Git (software)
2 4 (7.55%) SonarQube
2 4 (7.55%) Subversion
General
1 31 (58.49%) Marketing
2 14 (26.42%) Finance
3 13 (24.53%) Retail
4 6 (11.32%) Electronics
5 3 (5.66%) Advertising
6 2 (3.77%) Manufacturing
6 2 (3.77%) Multimedia
Job Titles
1 27 (50.94%) Developer
2 13 (24.53%) Senior Developer
3 8 (15.09%) PHP Developer
4 7 (13.21%) Java Developer
4 7 (13.21%) Sales Executive
4 7 (13.21%) Senior Java Developer
4 7 (13.21%) Telesales Executive
5 6 (11.32%) Full Stack Developer
5 6 (11.32%) PHP Web Developer
5 6 (11.32%) Web Developer
6 5 (9.43%) HTML Developer
7 4 (7.55%) Android Developer
7 4 (7.55%) HTML CSS Developer
7 4 (7.55%) iOS Developer
7 4 (7.55%) Objective-C Developer
7 4 (7.55%) PHP WordPress Developer
7 4 (7.55%) Senior Full Stack Developer
7 4 (7.55%) Senior PHP Developer
7 4 (7.55%) WordPress Developer
8 3 (5.66%) Senior Agile Java Developer
Libraries, Frameworks & Software Standards
1 16 (30.19%) HTML
2 12 (22.64%) CSS
2 12 (22.64%) HTML5
3 6 (11.32%) CSS3
3 6 (11.32%) HTML5 Canvas
3 6 (11.32%) jQuery
3 6 (11.32%) Laravel
3 6 (11.32%) LESS
3 6 (11.32%) Sass
3 6 (11.32%) Semantic HTML
3 6 (11.32%) XML
4 5 (9.43%) Web Services
5 4 (7.55%) .NET
5 4 (7.55%) Hibernate
5 4 (7.55%) Java EE
5 4 (7.55%) JSON
5 4 (7.55%) SOAP
5 4 (7.55%) Spring
6 1 (1.89%) Node.js
6 1 (1.89%) React
Miscellaneous
1 16 (30.19%) Mobile App
2 11 (20.75%) User Experience
3 8 (15.09%) Data Structures
4 6 (11.32%) Arduino
4 6 (11.32%) Blog
5 4 (7.55%) Analytical Skills
6 2 (3.77%) Video on Demand
7 1 (1.89%) Algorithms
7 1 (1.89%) Clustering
7 1 (1.89%) Computer Science
7 1 (1.89%) Digital Media
7 1 (1.89%) Internet of Things
7 1 (1.89%) NHS
Operating Systems
1 10 (18.87%) Android
1 10 (18.87%) Apple iOS
2 4 (7.55%) Linux
2 4 (7.55%) Mac OS
2 4 (7.55%) Windows
Processes & Methodologies
1 15 (28.30%) Agile Software Development
1 15 (28.30%) Test Automation
2 12 (22.64%) CRM
2 12 (22.64%) OO
3 11 (20.75%) Software Engineering
4 10 (18.87%) Android Development
4 10 (18.87%) Content Management
4 10 (18.87%) iOS Development
5 9 (16.98%) SEO
6 8 (15.09%) Analytics
6 8 (15.09%) Business Development
6 8 (15.09%) Kanban
6 8 (15.09%) Scrum
6 8 (15.09%) Web Development
7 7 (13.21%) Content Marketing
7 7 (13.21%) E-Commerce
7 7 (13.21%) SDLC
7 7 (13.21%) TDD
7 7 (13.21%) Telesales
8 6 (11.32%) Digital Marketing
Programming Languages
1 17 (32.08%) JavaScript
2 15 (28.30%) Java
3 12 (22.64%) PHP
4 6 (11.32%) PHP 7
5 5 (9.43%) Python
6 4 (7.55%) Apple Swift
6 4 (7.55%) Objective-C
6 4 (7.55%) Perl
6 4 (7.55%) Ruby
7 1 (1.89%) C#
7 1 (1.89%) C++
7 1 (1.89%) MATLAB
7 1 (1.89%) SQL
Qualifications
1 7 (13.21%) Degree
2 1 (1.89%) Master's Degree
Quality Assurance & Compliance
1 9 (16.98%) QA
Vendors
1 18 (33.96%) Google
2 10 (18.87%) Twitter
3 9 (16.98%) Facebook
4 6 (11.32%) Adobe
5 4 (7.55%) Cognizant
5 4 (7.55%) Microsoft
6 2 (3.77%) DoubleClick
7 1 (1.89%) HubSpot
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