Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 184 246 231
Rank change year-on-year +62 -15 -31
Permanent jobs citing Social Media 52 21 39
As % of all permanent IT jobs advertised in the East Midlands 0.99% 0.32% 0.52%
As % of the Miscellaneous category 2.59% 0.86% 1.27%
Number of salaries quoted 43 15 28
East Midlands median annual salary £30,000 £32,500 £32,500
Median salary % change year-on-year -7.69% - -
10th Percentile £23,750 £19,100 £24,900
90th Percentile £47,500 £38,750 £38,750
England median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

All Generic IT Skills
East Midlands
Permanent vacancies with a requirement for generic IT skills 2011 2441 3068
As % of all permanent IT jobs advertised in the East Midlands 38.14% 37.30% 41.02%
Number of salaries quoted 1648 1926 2352
East Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £23,425 £23,750 £21,500
90th Percentile £62,500 £63,750 £58,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +3.26%

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 6 months to 24 November 2017.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +38 21 £37,500 +15.38%
Nottinghamshire +21 15 £27,000 +5.88% 3
Lincolnshire - 9 £27,500 - 2
Northamptonshire +25 5 £24,000 -31.43%
Social Media
England

For the 6 months to 24 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Social Media.

1 44 (84.62%) Marketing
2 36 (69.23%) Google
3 24 (46.15%) SEO
4 21 (40.38%) Analytics
5 20 (38.46%) HTML
6 19 (36.54%) CSS
6 19 (36.54%) Facebook
7 18 (34.62%) Google Analytics
8 15 (28.85%) Email Marketing
8 15 (28.85%) Twitter
9 14 (26.92%) Digital Marketing
9 14 (26.92%) Git (software)
9 14 (26.92%) Pay per click
9 14 (26.92%) User Experience
9 14 (26.92%) Content Marketing
10 13 (25.00%) Social Media Marketing
11 12 (23.08%) Online Marketing
11 12 (23.08%) PHP
12 11 (21.15%) JavaScript
12 11 (21.15%) E-Commerce
12 11 (21.15%) Adobe
12 11 (21.15%) Web Development
12 11 (21.15%) Mobile App
12 11 (21.15%) Conversion Rate Optimisation
13 10 (19.23%) Personalization
13 10 (19.23%) A/B Testing
13 10 (19.23%) AdWords
13 10 (19.23%) HTML5
14 9 (17.31%) Amazon AWS
14 9 (17.31%) Arduino

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.77%) CMS
Applications
1 9 (17.31%) Moqups
2 6 (11.54%) Photoshop
3 2 (3.85%) Adobe Illustrator
3 2 (3.85%) InDesign
3 2 (3.85%) Microsoft Office
4 1 (1.92%) Microsoft Excel
Cloud Services
1 18 (34.62%) Google Analytics
2 10 (19.23%) AdWords
3 9 (17.31%) Amazon AWS
Communications & Networking
1 8 (15.38%) Internet
2 1 (1.92%) Broadband
2 1 (1.92%) SMS
Database & Business Intelligence
1 4 (7.69%) NoSQL
1 4 (7.69%) SQL Server
1 4 (7.69%) SQL Server 2016
Development Applications
1 14 (26.92%) Git (software)
2 1 (1.92%) git-flow
2 1 (1.92%) Selenium
General
1 44 (84.62%) Marketing
2 9 (17.31%) Electronics
3 8 (15.38%) Advertising
3 8 (15.38%) Finance
4 7 (13.46%) Manufacturing
5 3 (5.77%) Retail
6 1 (1.92%) Multimedia
Job Titles
1 14 (26.92%) Developer
2 9 (17.31%) Analyst
2 9 (17.31%) Digital Analyst
2 9 (17.31%) Full Stack Developer
3 8 (15.38%) Account Manager
4 6 (11.54%) Senior Developer
4 6 (11.54%) SEO Account Manager
4 6 (11.54%) SEO Manager
5 5 (9.62%) Senior Full Stack Developer
6 4 (7.69%) .NET Developer
6 4 (7.69%) Marketing Executive
6 4 (7.69%) Social Media Developer
7 3 (5.77%) Content Manager
7 3 (5.77%) Designer
7 3 (5.77%) Digital Designer
8 2 (3.85%) Digital Marketing Executive
8 2 (3.85%) Marketing Analyst
8 2 (3.85%) PPC Manager
8 2 (3.85%) SEO Specialist
8 2 (3.85%) Social Media Executive
Libraries, Frameworks & Software Standards
1 20 (38.46%) HTML
2 19 (36.54%) CSS
3 10 (19.23%) HTML5
4 9 (17.31%) CSS3
4 9 (17.31%) HTML5 Canvas
4 9 (17.31%) jQuery
4 9 (17.31%) Laravel
4 9 (17.31%) LESS
4 9 (17.31%) Sass
4 9 (17.31%) Semantic HTML
5 5 (9.62%) Node.js
6 4 (7.69%) .NET
6 4 (7.69%) ASP.NET
6 4 (7.69%) ASP.NET MVC
6 4 (7.69%) ASP.NET MVC 5
6 4 (7.69%) ASP.NET Web API
6 4 (7.69%) RESTful
6 4 (7.69%) WCF
7 1 (1.92%) Meteor
7 1 (1.92%) React
Miscellaneous
1 14 (26.92%) User Experience
2 11 (21.15%) Mobile App
3 9 (17.31%) Arduino
4 7 (13.46%) Blog
5 5 (9.62%) Life Science
6 4 (7.69%) Analytical Skills
6 4 (7.69%) BBC
7 2 (3.85%) Graphic Design
8 1 (1.92%) Algorithms
8 1 (1.92%) Clustering
8 1 (1.92%) Computer Science
8 1 (1.92%) Driving Licence
Operating Systems
1 9 (17.31%) Android
1 9 (17.31%) Apple iOS
Processes & Methodologies
1 24 (46.15%) SEO
2 21 (40.38%) Analytics
3 15 (28.85%) Email Marketing
4 14 (26.92%) Content Marketing
4 14 (26.92%) Digital Marketing
4 14 (26.92%) Pay per click
5 13 (25.00%) Social Media Marketing
6 12 (23.08%) Online Marketing
7 11 (21.15%) Conversion Rate Optimisation
7 11 (21.15%) E-Commerce
7 11 (21.15%) Web Development
8 10 (19.23%) A/B Testing
8 10 (19.23%) Personalization
9 9 (17.31%) Android Development
9 9 (17.31%) CRM
9 9 (17.31%) iOS Development
9 9 (17.31%) Mobile Application Development
9 9 (17.31%) Prototyping
10 7 (13.46%) Performance Measurement
10 7 (13.46%) Social Media Monitoring
Programming Languages
1 12 (23.08%) PHP
2 11 (21.15%) JavaScript
3 9 (17.31%) PHP 7
4 5 (9.62%) C#
5 4 (7.69%) Bourne shell
5 4 (7.69%) Ruby
6 1 (1.92%) C++
6 1 (1.92%) Java
6 1 (1.92%) MATLAB
6 1 (1.92%) Python
Qualifications
1 9 (17.31%) Degree
2 1 (1.92%) Master's Degree
Quality Assurance & Compliance
1 1 (1.92%) QA
Vendors
1 36 (69.23%) Google
2 19 (36.54%) Facebook
3 15 (28.85%) Twitter
4 11 (21.15%) Adobe
5 9 (17.31%) Xero
6 5 (9.62%) Sitecore
7 4 (7.69%) Apple
7 4 (7.69%) Sony
7 4 (7.69%) Yahoo!
8 2 (3.85%) Hootsuite
8 2 (3.85%) Marketo
8 2 (3.85%) Microsoft