Period
to 24 June 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the East Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 24 June 2018 with a comparison to the same period over the previous 2 years.

Social Media
England > East Midlands
6 months to
24 Jun 2018
Same period 2017 Same period 2016
Rank 191 182 222
Rank change year-on-year -9 +40 -26
Permanent jobs citing Social Media 38 54 36
As % of all permanent IT jobs advertised in the East Midlands 0.73% 0.97% 0.56%
As % of the Miscellaneous category 1.86% 2.27% 1.39%
Number of salaries quoted 37 41 34
East Midlands median annual salary £42,500 £32,500 £37,500
Median salary % change year-on-year +30.77% -13.33% +7.14%
10th Percentile £20,250 £20,250 £18,475
90th Percentile £90,000 £45,000 £56,375
England median annual salary £40,000 £38,000 £42,500
% change year-on-year +5.26% -10.59% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East Midlands with a requirement for generic IT skills.

All Generic IT Skills
East Midlands
Permanent vacancies with a requirement for generic IT skills 2,045 2,376 2,589
As % of all permanent IT jobs advertised in the East Midlands 39.27% 42.73% 40.10%
Number of salaries quoted 1,710 1,889 2,021
East Midlands median annual salary £42,500 £40,000 £38,000
Median salary % change year-on-year +6.25% +5.26% -5.00%
10th Percentile £25,000 £22,500 £22,500
90th Percentile £67,500 £60,000 £57,500
England median annual salary £50,000 £50,000 £50,000

Social Media
Job Vacancy Trend in the East Midlands

Job postings citing Social Media as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Social Media in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the East Midlands.

Salary trend for Social Media in the East Midlands

Social Media
Salary Histogram in the East Midlands

The salary distribution of IT jobs citing Social Media in the East Midlands over the 6 months to 24 June 2018.

Salary histogram for Social Media in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the East Midlands region over the 6 months to 24 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +7 19 £32,500 - 4
Leicestershire -1 11 £90,000 +157.14% 2
Lincolnshire +3 5 £22,500 -10.00% 1
Northamptonshire -34 2 £21,750 +6.10% 1
Rutland - 1 £55,000 -
Social Media
England

For the 6 months to 24 June 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East Midlands region with a requirement for Social Media.

1 23 (60.53%) Marketing
2 19 (50.00%) Google
3 15 (39.47%) Pay per click
3 15 (39.47%) Analytics
4 11 (28.95%) SEO
5 10 (26.32%) Telecoms
6 9 (23.68%) Blog
6 9 (23.68%) Web Development
7 8 (21.05%) Agile Software Development
7 8 (21.05%) TDD
7 8 (21.05%) CRM
7 8 (21.05%) AdWords
7 8 (21.05%) Lead Generation
8 7 (18.42%) Unified Communications
8 7 (18.42%) Digital Marketing
8 7 (18.42%) VoIP
8 7 (18.42%) Salesforce.com
8 7 (18.42%) Business Development
8 7 (18.42%) Degree
8 7 (18.42%) Dynamics CRM
9 6 (15.79%) Google Analytics
9 6 (15.79%) Decision-Making
9 6 (15.79%) Self-Motivation
10 5 (13.16%) Creative Thinking
10 5 (13.16%) Cross-Browser Testing
10 5 (13.16%) User Experience
10 5 (13.16%) CSS3
10 5 (13.16%) Twitter
10 5 (13.16%) Responsive Web Design
10 5 (13.16%) WordPress

Social Media
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (13.16%) WordPress
2 4 (10.53%) Confluence
Applications
1 1 (2.63%) Microsoft Project
Business Applications
1 7 (18.42%) Dynamics CRM
2 1 (2.63%) Aareon QL
2 1 (2.63%) Academy Housing
2 1 (2.63%) MIS ActiveH
2 1 (2.63%) Northgate Housing
2 1 (2.63%) OPENContractor
2 1 (2.63%) OPENHousing
2 1 (2.63%) Orchard Housing
2 1 (2.63%) Payment Gateway
2 1 (2.63%) Servitor
Cloud Services
1 8 (21.05%) AdWords
2 6 (15.79%) Google Analytics
3 1 (2.63%) Adobe Analytics
Communications & Networking
1 7 (18.42%) Unified Communications
1 7 (18.42%) VoIP
Database & Business Intelligence
1 4 (10.53%) NoSQL
1 4 (10.53%) SQL Server
1 4 (10.53%) SQL Server 2016
2 1 (2.63%) MySQL
2 1 (2.63%) Relational Database
Development Applications
1 5 (13.16%) JIRA
2 4 (10.53%) Git (software)
General
1 23 (60.53%) Marketing
2 10 (26.32%) Telecoms
3 4 (10.53%) Games
4 1 (2.63%) Advertising
4 1 (2.63%) Retail
Job Titles
1 8 (21.05%) Developer
2 7 (18.42%) CRM Executive
2 7 (18.42%) Sales Executive
2 7 (18.42%) Solutions Sales Executive
3 6 (15.79%) Senior Manager
4 5 (13.16%) Account Manager
4 5 (13.16%) PPC Account Manager
4 5 (13.16%) PPC Manager
4 5 (13.16%) Senior Account Manager
5 4 (10.53%) .NET Developer
5 4 (10.53%) Scrum Master
5 4 (10.53%) Social Media Developer
5 4 (10.53%) Web Developer
6 3 (7.89%) Author
6 3 (7.89%) PPC Executive
6 3 (7.89%) SEO Executive
6 3 (7.89%) Technical Author
7 1 (2.63%) Designer
7 1 (2.63%) Junior Copywriter
7 1 (2.63%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 5 (13.16%) CSS
1 5 (13.16%) CSS3
1 5 (13.16%) HTML
1 5 (13.16%) HTML5
2 4 (10.53%) .NET
2 4 (10.53%) .NET Core
2 4 (10.53%) ASP.NET
2 4 (10.53%) ASP.NET MVC
2 4 (10.53%) ASP.NET Web API
2 4 (10.53%) Node.js
2 4 (10.53%) RESTful
2 4 (10.53%) WCF
3 1 (2.63%) jQuery
3 1 (2.63%) Web Services
Miscellaneous
1 9 (23.68%) Blog
2 6 (15.79%) Self-Motivation
3 5 (13.16%) User Experience
4 4 (10.53%) BBC
4 4 (10.53%) Digital Media
Processes & Methodologies
1 15 (39.47%) Analytics
1 15 (39.47%) Pay per click
2 11 (28.95%) SEO
3 9 (23.68%) Web Development
4 8 (21.05%) Agile Software Development
4 8 (21.05%) CRM
4 8 (21.05%) Lead Generation
4 8 (21.05%) TDD
5 7 (18.42%) Business Development
5 7 (18.42%) Digital Marketing
6 6 (15.79%) Decision-Making
7 5 (13.16%) Creative Thinking
7 5 (13.16%) Cross-Browser Testing
7 5 (13.16%) Responsive Web Design
8 4 (10.53%) ATDD
8 4 (10.53%) BDD
8 4 (10.53%) Continuous Integration
8 4 (10.53%) Kanban
8 4 (10.53%) User Stories
8 4 (10.53%) Web Application Development
Programming Languages
1 4 (10.53%) C#
1 4 (10.53%) JavaScript
1 4 (10.53%) Ruby
2 1 (2.63%) PHP
Qualifications
1 7 (18.42%) Degree
2 1 (2.63%) PMI Certification
2 1 (2.63%) PMP
Vendors
1 19 (50.00%) Google
2 7 (18.42%) Salesforce.com
3 5 (13.16%) Twitter
4 4 (10.53%) Apple
4 4 (10.53%) Facebook
4 4 (10.53%) Sony
4 4 (10.53%) Yahoo!
5 1 (2.63%) Aareon
5 1 (2.63%) Adobe
5 1 (2.63%) Capita
5 1 (2.63%) Castleton
5 1 (2.63%) Civica
5 1 (2.63%) Northgate
5 1 (2.63%) Orchard