The following table provides summary statistics for permanent job vacancies advertised in Manchester with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
North West > Manchester
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 210 179 170
Rank change year-on-year -31 -9  
Permanent jobs citing Online Marketing 3 4 12
As % of all permanent IT jobs advertised in Manchester 0.071% 0.11% 0.36%
As % of the Processes & Methodologies category 0.078% 0.13% 0.39%
Number of salaries quoted 3 4 9
Manchester median annual salary £32,500 £25,000 £24,000
Median salary % change year-on-year +30.00% +4.16%  
10th Percentile £30,250 £21,625 £21,250
90th Percentile £48,750 £40,625 £45,000
North West median annual salary £30,000 £25,000 £24,500
% change year-on-year +20.00% +2.04%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for process and methodology skills.

Process & Methodology Skills
Manchester
Permanent job vacancies with a requirement for process and methodology skills 3838 3156 3039
As % of all permanent IT job vacancies advertised in Manchester 91.12% 90.22% 90.29%
Number of salaries quoted 13939 11099 10450
Manchester median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50%  
10th Percentile £27,500 £27,500 £26,250
90th Percentile £67,500 £63,750 £65,000
North West median annual salary £44,000 £42,500 £40,000
% change year-on-year +3.52% +6.25%  

Online Marketing
Job Vacancy Trend in Manchester

Job postings citing Online Marketing as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Online Marketing in Manchester

Online Marketing
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in Manchester.

Salary trend for Online Marketing in Manchester

Online Marketing
Salary Histogram in Manchester

The salary distribution of IT jobs citing Online Marketing in Manchester over the 3 months to 29 June 2017.

Salary histogram for Online Marketing in Manchester

For the 6 months to 29 June 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Online Marketing.

1 9 (100.00%) Marketing
2 6 (66.67%) Agile Software Development
2 6 (66.67%) User Experience
3 5 (55.56%) Adobe Analytics
3 5 (55.56%) Analytics
3 5 (55.56%) Marketing Analytics
3 5 (55.56%) A/B Testing
3 5 (55.56%) Google Analytics
3 5 (55.56%) Retail
3 5 (55.56%) Web Analytics
3 5 (55.56%) Google
4 2 (22.22%) B2B
4 2 (22.22%) Project Management
4 2 (22.22%) Wireframes
5 1 (11.11%) Test Scripting
5 1 (11.11%) Image Processing
5 1 (11.11%) Customer Engagement
5 1 (11.11%) ASP.NET MVC
5 1 (11.11%) HTML5
5 1 (11.11%) Social Media
5 1 (11.11%) Content Marketing
5 1 (11.11%) Mobile Development
5 1 (11.11%) SDLC
5 1 (11.11%) Multimedia
5 1 (11.11%) B2C
5 1 (11.11%) Business Analysis
5 1 (11.11%) Web Development
5 1 (11.11%) Copywriting
5 1 (11.11%) MVC
5 1 (11.11%) Telecoms

Online Marketing
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
Cloud Services
1 5 (55.56%) Adobe Analytics
1 5 (55.56%) Google Analytics
Database & Business Intelligence
1 1 (11.11%) SQL Server
General
1 9 (100.00%) Marketing
2 5 (55.56%) Retail
3 1 (11.11%) Multimedia
3 1 (11.11%) Telecoms
Job Titles
1 6 (66.67%) Analyst
2 5 (55.56%) UX Analyst
2 5 (55.56%) Web Analyst
3 1 (11.11%) Business Analyst
3 1 (11.11%) Business Manager
3 1 (11.11%) Business Project Manager
3 1 (11.11%) Developer
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Business Analyst
3 1 (11.11%) Digital Project Manager
3 1 (11.11%) Marketing Executive
3 1 (11.11%) Online Marketing Executive
3 1 (11.11%) Project Analyst
3 1 (11.11%) Project Manager
3 1 (11.11%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) ASP.NET
1 1 (11.11%) ASP.NET MVC
1 1 (11.11%) CSS
1 1 (11.11%) HTML
1 1 (11.11%) HTML5
Miscellaneous
1 6 (66.67%) User Experience
2 1 (11.11%) Social Media
Processes & Methodologies
1 6 (66.67%) Agile Software Development
2 5 (55.56%) A/B Testing
2 5 (55.56%) Analytics
2 5 (55.56%) Marketing Analytics
2 5 (55.56%) Web Analytics
3 2 (22.22%) B2B
3 2 (22.22%) Project Management
3 2 (22.22%) Wireframes
4 1 (11.11%) B2C
4 1 (11.11%) Business Analysis
4 1 (11.11%) Content Marketing
4 1 (11.11%) Copywriting
4 1 (11.11%) E-Commerce
4 1 (11.11%) Mobile Development
4 1 (11.11%) MVC
4 1 (11.11%) Programme Management
4 1 (11.11%) SDLC
4 1 (11.11%) SEO
4 1 (11.11%) Stakeholder Management
4 1 (11.11%) Web Development
Programming Languages
1 1 (11.11%) C#
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
Vendors
1 5 (55.56%) Google